Sungy Mobile (GOMO) 20-F/A 28 May 14 2013 FY Annual report (foreign) (amended) Financial data

Document_and_Entity_Informatio

Document and Entity Information	12 Months Ended
	Dec. 31, 2013
Document Information [Line Items]	'
Document Type	'20-F
Amendment Flag	'false
Document Period End Date	31-Dec-13
Document Fiscal Year Focus	'2013
Document Fiscal Period Focus	'FY
Trading Symbol	'GOMO
Entity Registrant Name	'Sungy Mobile Ltd
Entity Central Index Key	'0001584133
Current Fiscal Year End Date	'--12-31
Entity Well-known Seasoned Issuer	'No
Entity Current Reporting Status	'Yes
Entity Filer Category	'Non-accelerated Filer
Class A Ordinary Shares [Member]	'
Document Information [Line Items]	'
Entity Common Stock, Shares Outstanding	58,995,186
Class B Ordinary Shares [Member]	'
Document Information [Line Items]	'
Entity Common Stock, Shares Outstanding	141,435,672

Consolidated_Balance_Sheets

Consolidated Balance Sheets

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2010

Dec. 31, 2012

Dec. 31, 2012

Dec. 31, 2012

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2010

USD ($)

CNY

USD ($)

CNY

CNY

CNY

Series A- Redeemable Convertible Preferred Stock [Member]

Series B Redeemable Convertible Preferred Stock [Member]

Series C Redeemable Convertible Preferred Stock [Member]

Class A Ordinary Shares [Member]

Class A Ordinary Shares [Member]

Class B Ordinary Shares [Member]

Class B Ordinary Shares [Member]

Class B Ordinary Shares [Member]

Class B Ordinary Shares [Member]

Class B Ordinary Shares [Member]

CNY

CNY

CNY

USD ($)

CNY

USD ($)

CNY

CNY

CNY

CNY

Current assets:

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Cash (including cash of VIEs of RMB48,046,536 and RMB52,345,013 as of December 31, 2012 and 2013, respectively)

$125,442,030

759,388,415

$13,809,468

83,598,378

81,011,002

54,543,506

'

'

'

'

'

'

'

'

'

'

Short-term investment (including short-term investment of VIEs of nil and RMB1,500,000 as of December 31, 2012 and 2013, respectively)

2,064,853

12,500,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Accounts receivable, net (including accounts receivable, net of VIEs of RMB46,339,590 and RMB68,544,138 as of December 31, 2012 and 2013, respectively)

13,932,719

84,344,499

'

46,341,590

'

'

'

'

'

'

'

'

'

'

'

'

Amount due from related parties

'

'

'

3,310,909

'

'

'

'

'

'

'

'

'

'

'

'

Prepaid expenses and other current assets (including prepaid expenses and other current assets of VIEs of RMB10,228,548 and RMB11,747,964 as of December 31, 2012 and 2013, respectively)

2,402,793

14,545,788

'

10,483,930

'

'

'

'

'

'

'

'

'

'

'

'

Deferred income tax assets (including deferred income tax assets of VIEs of RMB6,903,561 and RMB11,902,908 as of December 31, 2012 and 2013, respectively)

2,712,562

16,421,037

'

6,903,561

'

'

'

'

'

'

'

'

'

'

'

'

Total current assets

146,554,957

887,199,739

'

150,638,368

'

'

'

'

'

'

'

'

'

'

'

'

Property and equipment, net (including property and equipment, net of VIEs of RMB7,877,323 and RMB8,902,848 as of December 31, 2012 and 2013, respectively)

1,522,166

9,214,738

'

8,635,729

'

'

'

'

'

'

'

'

'

'

'

'

Intangible assets, net (including intangible assets, net of VIEs of RMB1,489,031 and RMB2,070,778 as of December 31, 2012 and 2013, respectively)

342,068

2,070,778

'

1,489,031

'

'

'

'

'

'

'

'

'

'

'

'

Other non-current assets (including other non-current assets of VIEs of RMB3,555,345 and RMB4,354,820 as of December 31, 2012 and 2013, respectively)

746,372

4,518,314

'

3,555,345

'

'

'

'

'

'

'

'

'

'

'

'

Total assets

149,165,563

903,003,569

'

164,318,473

'

'

'

'

'

'

'

'

'

'

'

'

Current liabilities:

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Accounts payable (including accounts payable of VIEs of RMB5,056,562 and RMB9,291,942 as of December 31, 2012 and 2013, respectively)

1,545,334

9,354,988

'

5,056,562

'

'

'

'

'

'

'

'

'

'

'

'

Accrued expenses and other current liabilities (including accrued expenses and other current liabilities of VIEs of RMB38,890,746 and RMB44,224,588 as of December 31, 2012 and 2013, respectively)

8,391,129

50,797,381

'

39,356,316

'

'

'

'

'

'

'

'

'

'

'

'

Income tax payable (including income tax payable of VIEs of nil and RMB7,860,663 as of December 31, 2012 and 2013, respectively)

1,298,489

7,860,663

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Total current liabilities

11,234,952

68,013,032

'

44,412,878

'

'

'

'

'

'

'

'

'

'

'

'

Non-current liabilities (including non-current liabilities of VIEs of RMB2,220,000 and nil as of December 31, 2012 and 2013, respectively)

'

'

'

2,220,000

'

'

'

'

'

'

'

'

'

'

'

'

Total liabilities

11,234,952

68,013,032

'

46,632,878

'

'

'

'

'

'

'

'

'

'

'

'

Redeemable convertible preferred shares

'

'

'

'

'

'

21,940,700

159,973,556

265,213,659

'

'

'

'

'

'

'

Shareholders' equity (deficit):

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Ordinary shares, value

'

'

'

'

'

'

'

'

'

5,982

36,211

16,068

97,272

42,360

'

'

Additional paid-in capital

183,566,975

1,111,259,393

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Accumulated other comprehensive income

7,437,020

45,021,487

'

40,335,417

'

'

'

'

'

'

'

'

'

'

'

'

Accumulated deficit

-53,095,434

-321,423,826

'

-369,820,097

'

'

'

'

'

'

'

'

'

'

'

'

Total shareholders' equity (deficit)

137,930,611

834,990,537

'

-329,442,320

-288,138,186

-208,547,277

'

'

'

5,982

36,211

16,068

97,272

42,360

42,360

42,360

Commitments and contingencies

0

0

'

0

'

'

'

'

'

'

'

'

'

'

'

'

Total liabilities, redeemable convertible preferred shares and shareholders' equity (deficit)

$149,165,563

903,003,569

'

164,318,473

'

'

'

'

'

'

'

'

'

'

'

'

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets (Parenthetical)(VIEs [Member] CNY)	Dec. 31, 2013	Dec. 31, 2012
Cash (including cash of VIEs of RMB48,046,536 and RMB52,345,013 as of December 31, 2012 and 2013, respectively)	52,345,013	48,046,536
Short-term investment (including short-term investment of VIEs of nil and RMB1,500,000 as of December 31, 2012 and 2013, respectively)	1,500,000	'
Accounts receivable, net (including accounts receivable, net of VIEs of RMB46,339,590 and RMB68,544,138 as of December 31, 2012 and 2013, respectively)	68,544,138	46,339,590
Prepaid expenses and other current assets (including prepaid expenses and other current assets of VIEs of RMB10,228,548 and RMB11,747,964 as of December 31, 2012 and 2013, respectively)	11,747,964	10,228,548
Deferred income tax assets (including deferred income tax assets of VIEs of RMB6,903,561 and RMB11,902,908 as of December 31, 2012 and 2013, respectively)	11,902,908	6,903,561
Property and equipment, net (including property and equipment, net of VIEs of RMB7,877,323 and RMB8,902,848 as of December 31, 2012 and 2013, respectively)	8,902,848	7,877,323
Intangible assets, net (including intangible assets, net of VIEs of RMB1,489,031 and RMB2,070,778 as of December 31, 2012 and 2013, respectively)	2,070,778	1,489,031
Other non-current assets (including other non-current assets of VIEs of RMB3,555,345 and RMB4,354,820 as of December 31, 2012 and 2013, respectively)	4,354,820	3,555,345
Accounts payable (including accounts payable of VIEs of RMB5,056,562 and RMB9,291,942 as of December 31, 2012 and 2013, respectively)	9,291,942	5,056,562
Accrued expenses and other current liabilities (including accrued expenses and other current liabilities of VIEs of RMB38,890,746 and RMB44,224,588 as of December 31, 2012 and 2013, respectively)	44,224,588	38,890,746
Income tax payable (including income tax payable of VIEs of nil and RMB7,860,663 as of December 31, 2012 and 2013, respectively)	7,860,663	'
Non-current liabilities (including non-current liabilities of VIEs of RMB2,220,000 and nil as of December 31, 2012 and 2013, respectively)	'	2,220,000

Consolidated_Statements_of_Com

Consolidated Statements of Comprehensive Income (Loss)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
	USD ($)	CNY	CNY	CNY
Statement Of Income And Comprehensive Income [Abstract]	'	'	'	'
Revenues	$54,321,046	328,843,318	185,218,681	96,594,538
Cost of revenues	-15,551,604	-94,144,743	-74,813,098	-46,617,793
Gross profit	38,769,442	234,698,575	110,405,583	49,976,745
Research and development expenses	-7,704,561	-46,641,102	-34,041,250	-30,190,352
Selling and marketing expenses	-7,812,343	-47,293,583	-45,914,065	-35,305,268
General and administrative expenses	-8,465,292	-51,246,338	-25,614,849	-23,224,454
Operating income (loss)	14,787,246	89,517,552	4,835,419	-38,743,329
Change in fair value of warrants	'	'	'	-2,356,037
Share of losses of equity method investments	'	'	-1,072,946	-3,744,390
Impairment loss on equity method investments	'	'	'	-389,270
Gain on disposal of an equity method investment	'	'	4,182,485	'
Investment income on short-term investment	59,592	360,750	124,862	2,251,269
Interest income	46,216	279,777	194,643	205,715
Income (loss) before income taxes	14,893,054	90,158,079	8,264,463	-42,776,042
Income tax benefit	273,686	1,656,813	6,903,561	'
Net income (loss)	15,166,740	91,814,892	15,168,024	-42,776,042
Accretion of redeemable convertible preferred shares	-8,376,924	-50,711,382	-58,232,795	-55,220,717
Net income (loss) applicable to common stock	6,789,816	41,103,510	-43,064,771	-97,996,759
Basic earnings (loss) per ordinary share	$0.05	0.28	-0.83	-1.89
Diluted earnings (loss) per ordinary share	$0.04	0.27	-0.83	-1.89
Net income (loss)	15,166,740	91,814,892	15,168,024	-42,776,042
Other comprehensive income	'	'	'	'
Foreign currency translation adjustment, net of nil income taxes	774,083	4,686,070	1,334,554	18,113,956
Comprehensive income (loss)	$15,940,823	96,500,962	16,502,578	-24,662,086

Consolidated_Statements_of_Cha

Consolidated Statements of Changes in Equity (Deficit)

Total

Total

Private Placement [Member]

Additional Paid-in Capital [Member]

Additional Paid-in Capital [Member]

Additional Paid-in Capital [Member]

Accumulated Other Comprehensive Income [Member]

Accumulated Other Comprehensive Income [Member]

Accumulated Deficit [Member]

Accumulated Deficit [Member]

Series A convertible preferred shares [Member]

Series A convertible preferred shares [Member]

Series B convertible preferred shares [Member]

Series B convertible preferred shares [Member]

Series C convertible preferred shares [Member]

Series C convertible preferred shares [Member]

Class A Ordinary Shares [Member]

Class A Ordinary Shares [Member]

Class A Ordinary Shares [Member]

Class B Ordinary Shares [Member]

Class B Ordinary Shares [Member]

Class B Ordinary Shares [Member]

Class B Ordinary Shares [Member]

Class B Ordinary Shares [Member]

USD ($)

CNY

CNY

USD ($)

CNY

Private Placement [Member]

USD ($)

CNY

USD ($)

CNY

CNY

Additional Paid-in Capital [Member]

CNY

Additional Paid-in Capital [Member]

CNY

Additional Paid-in Capital [Member]

USD ($)

CNY

Private Placement [Member]

USD ($)

CNY

Series A convertible preferred shares [Member]

Series B convertible preferred shares [Member]

Series C convertible preferred shares [Member]

CNY

CNY

CNY

CNY

CNY

CNY

CNY

CNY

Beginning balance at Dec. 31, 2010

'

-208,547,277

'

'

'

'

'

20,886,907

'

-229,476,544

'

'

'

'

'

'

'

'

'

'

42,360

'

'

'

Beginning balance, shares at Dec. 31, 2010

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

51,880,468

'

'

'

Net income (loss)

'

-42,776,042

'

'

'

'

'

'

'

-42,776,042

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Foreign currency translation adjustment, net of nil income taxes

'

18,113,956

'

'

'

'

'

18,113,956

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Share-based compensation

'

291,894

'

'

291,894

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Accretion of redeemable convertible preferred shares

'

-55,220,717

'

'

-291,894

'

'

'

'

-54,928,823

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Ending balance at Dec. 31, 2011

'

-288,138,186

'

'

'

'

'

39,000,863

'

-327,181,409

'

'

'

'

'

'

'

'

'

'

42,360

'

'

'

Ending balance, shares at Dec. 31, 2011

'

51,880,468

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

51,880,468

'

'

'

Net income (loss)

'

15,168,024

'

'

'

'

'

'

'

15,168,024

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Foreign currency translation adjustment, net of nil income taxes

'

1,334,554

'

'

'

'

'

1,334,554

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Share-based compensation

'

426,083

'

'

426,083

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Accretion of redeemable convertible preferred shares

'

-58,232,795

'

'

-426,083

'

'

'

'

-57,806,712

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Ending balance at Dec. 31, 2012

'

-329,442,320

'

'

'

'

'

40,335,417

'

-369,820,097

'

'

'

'

'

'

'

'

'

'

42,360

'

'

'

Ending balance, shares at Dec. 31, 2012

'

51,880,468

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

51,880,468

'

'

'

Net income (loss)

15,166,740

91,814,892

'

'

'

'

'

'

'

91,814,892

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Foreign currency translation adjustment, net of nil income taxes

774,083

4,686,070

'

'

'

'

'

4,686,070

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Repurchase and cancellation of ordinary shares

'

-2,500,354

'

'

-2,499,940

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

-414

'

'

'

Repurchase and cancellation of ordinary shares, shares

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

-575,300

'

'

'

Ordinary shares issued in connection with exercise of share options

'

2,123

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

2,123

'

'

'

Ordinary shares issued in connection with exercise of share options, shares

3,452,400

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

3,452,400

'

'

'

Issuance of ordinary shares, upon initial public offering ("IPO")

'

493,654,481

122,766,552

'

493,624,834

122,759,988

'

'

'

'

'

'

'

'

'

'

'

29,647

6,564

'

'

'

'

'

Issuance of ordinary shares, upon initial public offering ("IPO"), shares

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

48,300,000

10,695,186

'

'

'

'

'

Conversion of redeemable convertible preferred shares to ordinary shares

'

'

'

'

'

'

'

'

'

'

23,060,382

23,047,229

169,432,163

169,411,155

294,405,386

294,386,344

'

'

'

'

'

13,153

21,008

19,042

Conversion of redeemable convertible preferred shares to ordinary shares, shares

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

21,428,600

34,226,200

31,023,304

Share-based compensation

'

17,822,544

'

'

17,822,544

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Accretion of redeemable convertible preferred shares

'

-50,711,382

'

'

-7,292,761

'

'

'

'

-43,418,621

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Ending balance at Dec. 31, 2013

$137,930,611

834,990,537

'

$183,566,975

1,111,259,393

'

$7,437,020

45,021,487

($53,095,434)

-321,423,826

'

'

'

'

'

'

$5,982

36,211

'

$16,068

97,272

'

'

'

Ending balance, shares at Dec. 31, 2013

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

58,995,186

'

'

141,435,672

'

'

'

'

Consolidated_Statements_of_Cha1

Consolidated Statements of Changes in Equity (Deficit) (Parenthetical) (CNY)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
Statement Of Stockholders Equity [Abstract]	'	'	'
Foreign currency translation adjustment, taxes	0	0	0
Issuance of ordinary shares, issuance cost	60,729,250	'	'

Consolidated_Statements_of_Cas

Consolidated Statements of Cash Flows	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
	USD ($)	CNY	CNY	CNY
Operating activities:	'	'	'	'
Net income (loss)	$15,166,740	91,814,892	15,168,024	-42,776,042
Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:	'	'	'	'
Share-based compensation costs	2,944,075	17,822,544	426,083	291,894
Change in fair value of warrants	'	'	'	2,356,037
Depreciation and amortization	1,147,581	6,947,110	8,312,528	7,771,295
Loss on disposal of property and equipment	90,109	545,494	6,978	8,492
Impairment loss of property and equipment	289,079	1,750,000	'	'
Gain on disposal of intangible assets	-1,338	-8,100	'	'
Share of losses of equity method investments	'	'	1,072,946	3,744,390
Impairment loss on equity method investments	'	'	'	389,270
Gain on disposal of an equity method investment	'	'	-4,182,485	'
Deferred income tax benefit	-1,572,175	-9,517,476	-6,903,561	'
Unrealized foreign currency exchange gain	-805,905	-4,878,709	'	'
Changes in operating assets and liabilities	'	'	'	'
Accounts receivable	-6,277,633	-38,002,909	-13,173,992	-18,224,283
Prepaid expenses and other current assets	-1,375,822	-8,328,811	-478,141	3,689,670
Other non-current assets	-136,771	-827,969	-1,592,041	-585,023
Accounts payable	563,032	3,408,426	2,338,061	1,117,055
Accrued expenses and other current liabilities	580,992	3,517,152	13,333,119	8,602,138
Income tax payable	1,298,489	7,860,663	'	'
Non-current liabilities	-366,718	-2,220,000	-2,077,014	4,097,014
Net cash provided by (used in) operating activities	11,543,735	69,882,307	12,250,505	-29,518,093
Investing activities:	'	'	'	'
Receipt of government grants related to property and equipment	693,791	4,200,000	200,000	5,400,000
Purchase of property and equipment	-2,057,978	-12,458,382	-3,574,421	-3,540,822
Purchase of intangible assets	-342,570	-2,073,814	-1,563,080	-1,500,800
Proceeds from disposal of intangible assets	6,690	40,500	'	'
Purchase of short-term investment	-8,672,382	-52,500,000	-25,000,000	-503,580,000
Proceeds from maturity of short-term investment	6,607,529	40,000,000	25,000,000	551,058,000
Purchase of an equity method investment	'	'	'	-4,000,000
Proceeds from disposal of an equity method investment	1,057,205	6,400,000	'	'
Issuance of loans to related parties	-85,486	-517,500	-4,776,547	'
Proceeds from loans repayment by related parties	632,409	3,828,409	'	'
Net cash provided by (used in) investing activities	-2,160,792	-13,080,787	-9,714,048	43,836,378
Financing activities:	'	'	'	'
Proceeds from issuance of ordinary shares upon IPO, net of underwriting discounts and commissions of RMB39,307,514	85,084,530	515,076,220	'	'
Payment of issuance cost of ordinary shares in connection with IPO	-2,534,456	-15,342,834	'	'
Proceeds from concurrent private placement issuance of ordinary shares in connection with IPO	20,279,590	122,766,552	'	'
Payment for repurchase of ordinary shares	-413,029	-2,500,354	'	'
Exercise of share options	351	2,123	'	'
Proceeds from exercise of liability classified warrants	'	'	'	12,977,201
Repayment of borrowings from a related party	'	'	'	-420,000
Net cash provided by financing activities	102,416,986	620,001,707	'	12,557,201
Effect of foreign currency exchange rate changes on cash	-167,367	-1,013,190	50,919	-407,990
Net increase in cash	111,632,562	675,790,037	2,587,376	26,467,496
Cash at beginning of year	13,809,468	83,598,378	81,011,002	54,543,506
Cash at end of year	125,442,030	759,388,415	83,598,378	81,011,002
Supplemental disclosures of cash flow information:	'	'	'	'
Income taxes paid	'	'	'	'
Interest paid	'	'	'	'
Non-cash investing and financing activities:	'	'	'	'
Exercise of the liability classified warrants	'	'	'	3,030,768
Amount receivable from disposal of an equity method investment	'	'	6,400,000	'
Amount due to a related party offset with amount due from a related party	'	'	1,465,638	'
Accounts payable for property and equipment	363,414	2,200,000	1,310,000	'
IPO cost payable	$995,535	6,026,669	'	'

Consolidated_Statements_of_Cas1

Consolidated Statements of Cash Flows (Parenthetical) (CNY)	12 Months Ended
	Dec. 31, 2013
Statement Of Cash Flows [Abstract]	'
Underwriting discounts and commissions of ordinary shares upon IPO	39,307,514

Organization_and_Description_o

Organization and Description of Business	12 Months Ended
	Dec. 31, 2013
Accounting Policies [Abstract]	'
Organization and Description of Business	'
	1	ORGANIZATION AND DESCRIPTION OF BUSINESS
	Sungy Mobile Limited (formerly known as Sungy Data Ltd.) (the “Parent”), a holding company, was incorporated in January 2005. In March 2005, the Parent established a wholly-owned subsidiary, Jiubang Computer Technology (Guangzhou) Co., Ltd. (“Jiubang Computer”), in the People’s Republic of China (the “PRC”). During 2005 to 2007, the Parent and Jiubang Computer entered into a series of contractual agreements (as described in Note 2(w)) with Guangzhou Jiubang Digital Technology Co., Ltd. (“Jiubang Digital”), Guangzhou Sanju Advertising Media Co., Ltd. (“Sanju Advertising”), Guangzhou Hengye Software Technology Co., Ltd. (“Hengye Software”), Guangzhou Zhiteng Computer Technology Co., Ltd. (“Zhiteng Computer”) and each of their individual equity holders. As described in Note 2(w), the Parent is the primary beneficiary of Jiubang Digital, Sanju Advertising, Hengye Software and Zhiteng Computer (collectively, the “VIEs”).
	The Parent, through its consolidated subsidiaries and VIEs (collectively, referred to as the “Company”), primarily provides mobile reading services and mobile portal marketing services, and sells mobile application products and related services in the PRC. To a lesser extent, the Company also sells its products and services outside of the PRC.
	The Company completed its IPO on November 22, 2013 and its ordinary shares were traded in the form of American Depositary Share (“ADS”) on the NASDAQ Global Market. Each ADS represents six Class A ordinary shares.

Summary_of_Significant_Account

Summary of Significant Accounting Policies

12 Months Ended

Dec. 31, 2013

Accounting Policies [Abstract]

'

Summary of Significant Accounting Policies

'

2

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

(a) Basis of Presentation

The accompanying consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles (“U.S. GAAP”).

(b) Principles of Consolidation

The consolidated financial statements include the financial statements of the Parent, its consolidated subsidiaries and VIEs for which the Parent, through its wholly-owned subsidiary, Jiubang Computer, is the primary beneficiary. All significant intercompany balances and transactions have been eliminated upon consolidation.

(c) Use of Estimates

The preparation of consolidated financial statements in accordance with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. Significant items subject to such estimates and assumptions include the fair value valuations of financial and equity instruments and share-based payments, the collectability of accounts receivable, the realizability of deferred income tax assets, the useful lives and residual values of property and equipment, the estimated useful lives of mobile application products, fair value of postcontract customer support (“PCS”), and the recoverability of the carrying values of long-lived assets. The current economic environment has increased the degree of uncertainty inherent in those estimates and assumptions. Actual results could differ from those estimates.

(d) Foreign Currency

The accompanying consolidated financial statements have been expressed in Renminbi (“RMB”), the Company’s reporting currency.

The functional currency of the Parent and its subsidiaries in Cayman Islands, Hong Kong and the United States is the U.S. dollar (“US$”). The functional currency of the Parent’s consolidated PRC subsidiaries and VIEs is the RMB.

Transactions denominated in currencies other than the functional currency are remeasured into the functional currency at the exchange rates prevailing at the date of the transactions. Monetary assets and liabilities denominated in a foreign currency are remeasured into the functional currency using the applicable exchange rate at the balance sheet date. The resulting exchange differences are recorded in general and administrative expenses in the consolidated statements of comprehensive income (loss).

Assets and liabilities of the entities with functional currencies other than RMB are translated into RMB using the exchange rate on the balance sheet date. Revenues and expenses are translated into RMB at average rates prevailing during the reporting period. The resulting foreign currency translation adjustments are recognized as a separate component of accumulated other comprehensive income within shareholders’ equity (deficit).

For the convenience of readers, the 2013 RMB amounts included in the accompanying consolidated financial statements have been translated into US$ at the rate of US$1.00 =MB6.0537, being the noon buy rate for US$ in effect on December 31, 2013 in the City of New York for cable transfer in RMB per US$ as certified for custom purposes by the Federal Reserve Bank of New York. No representation is made that RMB amounts could have been, or could be, converted into US$ at that rate or at any other certain rate on December 31, 2013, or at any other date. The US$ convenience translation is not required under U.S. GAAP and all US$ convenience translation amounts in the accompanying consolidated financial statements are unaudited.

(e) Commitments and Contingencies

In the normal course of business, the Company is subject to loss contingencies, such as legal proceedings and claims arising out of its business, that cover a wide range of matters, including, among others, government investigations, shareholder lawsuits, and non-income tax matters. An accrual for a loss contingency is recognized when it is probable that a liability has been incurred and the amount of loss can be reasonably estimated. If a potential material loss contingency is not probable but is reasonably possible, or is probable but cannot be estimated, then the nature of the contingent liability, together with an estimate of the range of possible loss if determinable and material, is disclosed.

(f) Fair Value Measurements

The Company applied the provisions of Accounting Standards Codification (“ASC”) Topic 820, Fair Value Measurements and Disclosures (“ASC Topic 820”), for fair value measurements of financial assets and financial liabilities and for fair value measurements of nonfinancial items that are recognized or disclosed at fair value in the financial statements on a recurring and nonrecurring basis. ASC Topic 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. When determining the fair value measurements for assets and liabilities required or permitted to be recorded at fair value, the Company considers the principal or most advantageous market in which it would transact and it considers assumptions that market participants would use when pricing the asset or liability. ASC Topic 820 also establishes a framework for measuring fair value and expands disclosures about fair value measurements.

ASC Topic 820 establishes a fair value hierarchy that requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC Topic 820 establishes three levels of inputs that may be used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurements) and the lowest priority to measurements involving significant unobservable inputs (Level 3 measurements). The three levels of the fair value hierarchy are as follows:

•

Level 1 inputs are quoted prices (unadjusted) in active markets for identical assets or liabilities that the Company has the ability to access at the measurement date.

•

Level 2 inputs are inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly.

•

Level 3 inputs are unobservable inputs for the asset or liability.

The level in the fair value hierarchy within which a fair value measurement in its entirety falls is based on the lowest level input that is significant to the fair value measurement in its entirety. In situations where there is little, if any, market activity for the asset or liability at the measurement date, the fair value measurement reflects management’s own judgments about the assumptions that market participants would use in pricing the asset or liability. Those judgments are developed by management based on the best information available in the circumstances.

The carrying amounts of cash, short-term investment, accounts receivable, amount due from related parties, accounts payable, and accrued expenses and other current liabilities, as of December 31, 2012 and 2013, approximate fair value because of the short maturity of these instruments.

(g) Cash

Cash consists of cash on hand and cash in banks. None of the Company’s cash is restricted from withdrawal.

Cash balances include demand deposits in:

December 31,

2012

2013

RMB

RMB

Financial institutions in the mainland of the PRC

—Denominated in RMB

47,358,807

713,371,057

—Denominated in US$

16,519,981

723,094

Total cash balances held at mainland PRC financial institutions

63,878,788

714,094,151

Financial institutions in Hong Kong Special Administrative Region (“HKSAR”) of the PRC

—Denominated in RMB

5,693,406

106,581

—Denominated in Hong Kong dollar

1,704,880

62,206

—Denominated in US$

6,704,840

32,652,558

—Denominated in British pound

18,604

18,413

Total cash balances held at HKSAR financial institutions

14,121,730

32,839,758

Financial institutions in United States

—Denominated in RMB

—

64,145

—Denominated in US$

5,263,420

12,131,440

Total cash balances held at United States financial institutions

5,263,420

12,195,585

Total cash balances held at financial institutions

83,263,938

759,129,494

Management believes these financial institutions have high credit ratings.

(h) Accounts Receivable

The Company maintains an allowance for doubtful accounts for estimated losses resulting from the inability of its customers to make required payments. In establishing the required allowance, management considers historical losses adjusted to take into account current market conditions and customers’ financial condition, the amount of receivables in dispute, and the current receivables aging and current payment patterns. Accounts receivable are charged off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. The Company does not have any off-balance-sheet credit exposure related to its customers. No allowance for accounts receivable was provided as of December 31, 2012 and 2013 as the Company believes that it is probable the accounts receivable will be fully collected.

(i) Property and Equipment, net

Property and equipment is stated at historical cost.

Depreciation expense is calculated based on the straight line method over the following useful lives, taking into consideration the assets’ estimated residual value:

Computer equipment

3 to 5 years

Office equipment and furniture

3 to 5 years

Motor vehicles

4 years

Leasehold improvements

the shorter of the lease terms or the estimated useful lives of the assets

(j) Intangible Assets

Intangible assets mainly comprise literature content copyrights purchased from third parties. The estimated useful life of intangible assets, which is the period over which the intangible asset is expected to contribute directly or indirectly to the future cash flows of the Company, ranges between 1 and 10 years. Intangible assets are amortized on a straight-line basis, as the pattern of the economic benefit of intangible assets cannot be reliably determined over their estimated useful lives.

(k) Impairment of Long-Lived Assets

Long-lived assets, such as property and equipment, and intangible assets subject to amortization, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. If circumstances require a long-lived asset or asset group be tested for possible impairment, the Company first compares undiscounted cash flows expected to be generated by that asset or asset group to its carrying value. If the carrying value of the long-lived asset or asset group is not recoverable on an undiscounted cash flow basis, impairment is recognized to the extent that the carrying value exceeds its fair value. Fair value is determined through various valuation techniques including discounted cash flow models, quoted market values and third-party independent appraisals, as considered necessary.

(l) Equity Method Investment

Investments where the Company does not have a controlling financial interest, but has the ability to exercise significant influence over the operating and financial policies of the investee, are accounted for using the equity method of accounting. Under the equity method of accounting, the Company’s share of the investee’s results of operations is reported as share of income (losses) of equity method investments in the consolidated statements of comprehensive income (loss).

The Company recognizes an impairment loss when there is a decline in value below the carrying value of the equity method investment that is considered to be other-than-temporary. The process of assessing and determining whether impairment on an investment is other-than-temporary requires a significant amount of judgment. To determine whether an impairment is other-than-temporary, management considers whether it has the ability and intent to hold the investment until recovery and whether evidence indicating the carrying value of the investment is recoverable outweighs evidence to the contrary. Evidence considered in this assessment includes the reasons for the impairment, the severity and duration of the decline in value, any change in value subsequent to the period end, and forecasted performance of the investee.

(m) Operating Leases

The Company leases premises for offices under non-cancellable operating leases. Leases with escalated rent provisions are recognized on a straight-line basis commencing with the beginning of the lease term. There are no capital improvement funding, other lease concessions or contingent rent in the lease agreements.

The Company subleases a portion of the leased premises to a third party. Income from subleases is recognized on a straight-line basis over the term of the lease and recognized as a reduction of gross rental expenses.

(n) Revenue Recognition

Revenue is recognized when all of the following conditions are met: persuasive evidence of an agreement exists, delivery has occurred or service has been rendered, the price is fixed or determinable and collectability is reasonably assured. The Company evaluates whether it is appropriate to record the gross amount of its revenues and related costs by considering a number of factors, including, among other things, whether the Company is the primary obligor under the arrangement, has inventory risk, and has latitude in establishing prices.

These criteria as they relate to each of the following major revenue generating activities are described below.

Mobile Application Products and Services Revenue

The Company develops and sells mobile application products, including Go Series applications and themes and widgets that can be used in the application through online application stores such as Google Play. Mobile phone users can access those stores and download the mobile application products by making payment through the payment agents authorized by the relative stores.

For the sale of mobile application products, when no free updates or other PCS are provided, revenues are recognized upon the delivery of the mobile application products and the other revenue recognition criteria are met at time of delivery.

The Company began to sell a mobile application product in December 2012 for which free upgrades are provided on a when-and-if-available basis for an unspecified period, which is considered PCS. Since the Company was not able to establish vendor-specific objective evidence (“VSOE”) of the fair value of the PCS, the Company recognized revenue from the sale of the mobile application ratably over the estimated life of the mobile application during the year ended December 31, 2012.

In June 2013, the Company’s management having the relevant authority established the selling price or VSOE of the PCS. The sales term of the mobile application product was modified by explicitly stating separate sales prices for the mobile application and the one-year free upgrades, as well as the annual renewal rate for upgrades after the one year period. The Company believes the annual renewal rate for the upgrades is substantive because the renewal rate is within the Company’s normal pricing practice and the expected life of mobile application product is more than two years.

The separate sales prices for the mobile application with the one-year free upgrades, and the annual renewal rate were introduced to the marketplace within 30 days after they were established by the Company’s management having the relevant authority and did not change from the prices established by management having the relevant authority.

Therefore, for the year ended December 31, 2013, the residual method was applied for the sale of the mobile application product. That is, upon the sale of the mobile application, the consideration attributable to the fair value of the PCS is initially deferred and recognized as revenue on a straight-line basis over the one year service period with the remaining or residual consideration recognized as revenue. The Company does not sell the mobile application product without PCS.

The Company also offers advertising service on its mobile application products. The Company’s revenue recognition policy for the provision of advertising services on the Company’s mobile application products is the same as the revenue recognition policy for the provision of advertising services on the Company’s portal websites described below.

The majority of the Company’s revenues for mobile application products and services are derived from countries outside of China.

Mobile Reading Revenue

Service provided directly to users

The Company generates revenue from the sale of online premium literature contents to the users. The users purchase the content by chapter or by book and cannot cancel the purchase once made.

The content sold to the users usually has no expiry period unless otherwise stated. The revenue from the sale of online content or other community tools (such as votes and gifts for an author) is recognized at the time of sale as the Company does not have any further obligation after providing the content to the user upon sale and all other criteria for revenue recognition are met.

Service provided to users through third parties

The Company also derives revenues by providing its literature contents to third parties, primarily mobile operators. The Company uploads the literature content to wireless platforms of the mobile operators and the royalty right resides with the Company. The mobile operators charge a fee from its wireless users when they access the Company’s literature contents through the mobile operator’s wireless platform via their wireless devices (such as mobile handsets). Such fee is charged either on a monthly subscription basis under which users can access the variety of contents offered on the mobile operators’ platform or per usage basis based on the number of books or chapters of the Company’s literature content accessed by the users. The Company receives an agreed percentage of the fee from the mobile operators.

For the per usage basis arrangement, the Company has access to the information on the content accessed by the wireless users from a platform operated by the mobile operator on a monthly basis. With respect to the monthly subscription basis arrangement, the Company relies on the monthly billing statements generated by the mobile operator each month to determine its share of the fees. There is normally time lag of 3 to 4 months until the Company receives the billing statements from the mobile operator and the Company has no visibility into these revenues prior to receipts of the billing statements.

•

Under the per usage basis, since the Company has timely access to usage information, revenues are recognized in the period in which the content has been provided that no significant obligation remains, collection of the receivable is reasonably assured and the amounts can be reliably estimated. The revenue is measured based on Company’s analysis of the usage information for the month provided by the mobile operators and the contractual rates with the mobile operators. Based on revenues amounts subsequently confirmed by the mobile operators, there were no significant adjustments between the Company’s analysis of the usage information and the mobile operators’ statements received during the periods presented.

•

Under the monthly subscription basis, since the Company does not have timely access to usage information, revenue is recognized in the period when the billing statements for the related service have been received.

The revenues recognized under the arrangements with the mobile operators represent only the Company’s share of the revenues to be received from the operators since the Company is not the primary obligor in the arrangement.

Mobile Portal Marketing Revenue

The Company offers customers to advertise on its portal websites in particular formats and over particular periods of time. The portal advertising formats primarily include banners, links, logos, buttons, pop-up windows, jump-out boxes, floating signs, and rich media. Portal advertising agreements are entered into with various third-party advertising agencies representing their customers and with advertising customers directly. For certain advertising agreements, the Company is required to pay certain percentages of revenues to the advertising agencies as rebates. The Company has two pricing models offered to advertisers, consisting of a fixed price pricing model and a cost per action pricing model.

Under the fixed price pricing model, the Company charges advertisers a fixed fee to advertise over a period of time. Mobile portal marketing revenue, net of agency cash rebates, is recognized ratably over the period in which the advertisement is displayed and only if collection of the resulting receivable is reasonably assured.

Under the cost per action pricing model, the advertisers pay the Company only when a user clicks on or downloads one of their advertisements or installs or activates the products advertised. The Company recognizes revenue on the fees charged to advertisers each time a user clicks on or downloads one of the advertisements or installs or activates the products advertised that appear on the Company’s portal websites.

Other Revenues

Other revenues are primarily derived from fee received from third parties for the sale of digital products and services such as paid content, picture download, and access to game or music files, that are provided by third parties. The Company recognizes the fee as revenue once the products are delivered or the services are rendered.

Revenue concentration

Revenue from a customer that individually exceeds 10% of the Company’s total revenues is from a mobile operator. Revenue derived from this customer is as follows:

2011

2012

2013

RMB

%

RMB

%

RMB

%

Customer A

23,418,536

24

%

54,564,962

29

%

68,220,511

21

%

Customers accounting for 10% or more of accounts receivable, net are as follows:

December 31,

2012

2013

RMB

%

RMB

%

Customer A

13,447,447

29

%

16,397,159

19

%

Customer B

—

—

15,800,361

19

%

Business Tax and Value Added Tax (“VAT”)

Revenue is net of business taxes at the rate of 3-5% of gross revenues or VAT at the rate of 6% of gross revenues. Business tax and VAT collected from customers, net of VAT paid for purchases, are recorded as liabilities in the consolidated balance sheets until it is paid to the tax authorities.

(o) Cost of Revenues

Costs of revenues consist primarily content acquisition cost, such as copyright fees for online literature, fees paid to third parties for developing themes, distribution fee, which is the amount paid or payable to third parties that direct customers to access the Company’s products or services, processing fees paid to mobile application stores, custody and bandwidth costs, office rental fees, depreciation expense, salaries and benefits, share-based compensation and other expenses of those departments directly involved in the provision of the Company’s services and the sale of mobile application products.

(p) Research and Development Expenses

Research and development expenses primarily consist of software developed for internal use and mobile application products developed for sale.

Software developed for internal use

The Company expenses all costs that are incurred in connection with the planning and implementation phases of the development of software. Costs incurred in the development phase are capitalized and amortized over the estimated product life. No costs were capitalized for any of the periods presented.

Mobile application products developed for sale

Costs incurred internally in researching and developing a software product are charged to expense as research and development costs prior to technological feasibility being established for the product. Once technological feasibility is established, all software costs are capitalized until the product is available for general release to customers. Technological feasibility is established upon completion of all the activities that are necessary to substantiate that the software product can be produced in accordance with its design specifications, including functions, features, and technical performance requirements. No costs were capitalized for any of periods presented.

(q) Government Grant

Government grants are recognized when there is reasonable assurance that the Company will comply with the conditions attaching to them and the grants will be received. Government grants for the purpose of giving financial support to the Company for a specific project with future related costs are recognized as a deduction to the project cost when incurred in the Company’s consolidated statements of comprehensive income (loss). Government grants that compensate the acquisition cost of an asset are deducted from the carrying amount of the asset and effectively recognized in profit or loss over the useful life of the asset by way of reducing depreciation expense.

Government grants received in advance is recorded in accrued expenses and other current liabilities or non-current liabilities in the consolidated balance sheet based on the expected period of usage of the government grants.

(r) Income Taxes

Income taxes are accounted for under the asset and liability method. Deferred income tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and tax loss and tax credit carryforwards. Deferred income tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the periods in which those temporary differences are expected to be recovered or settled. The effect on deferred income tax assets and liabilities of a change in tax rates or tax laws is recognized in the consolidated statements of comprehensive income (loss) in the period the change in tax rates or tax laws is enacted. A valuation allowance is provided to reduce the carrying amount of deferred income tax assets if it is considered more likely than not that some portion or all of the deferred income tax assets will not be realized.

The Company recognizes in the consolidated financial statements the impact of a tax position, if that position is more likely than not of being sustained upon examination, based on the technical merits of the position. Recognized income tax positions are measured at the largest amount that is greater than 50% likely of being realized. Changes in recognition or measurement are reflected in the period in which the change in judgment occurs. The Company has elected to classify interest and penalties related to an unrecognized tax benefits, if and when required, as part of income tax expense in the consolidated statements of comprehensive income (loss).

(s) Employee Benefit Plans

As stipulated by the regulations of the PRC, the Company’s consolidated PRC subsidiaries and VIEs are required to contribute to various defined contribution plans, organized by municipal and provincial governments on behalf of their employees. The contributions to these plans are based on certain percentages of the employee’s standard salary base as determined by the local social security bureau. The Company has no other obligation for the payment of employee benefits associated with these plans beyond the annual contributions described above.

Employee benefit expenses recognized under these plans for the years ended December 31, 2011, 2012 and 2013 are allocated to the following items:

Year Ended December 31,

2011

2012

2013

RMB

RMB

RMB

Cost of revenues

2,777,669

3,040,042

3,188,742

Research and development expenses

2,938,029

3,622,003

4,520,663

Selling and marketing expenses

2,726,135

4,174,193

4,379,517

General and administrative expenses

1,925,832

2,034,011

2,592,891

Total employee benefit expenses

10,367,665

12,870,249

14,681,813

(t) Share-based Compensation

The Company measures the cost of employee services received in exchange for an award of equity instruments based on the grant-date fair value of the award and recognizes the cost over the period the employee is required to provide service in exchange for the award, which generally is the vesting period. The amount of cost recognized is adjusted to reflect the expected forfeiture prior to vesting. When no future services are required to be performed by the employee in exchange for an award of equity instruments, and if such award does not contain a performance or market condition, the cost of the award is expensed on the grant date. The Company recognizes compensation cost for an award with only service conditions that has a graded vesting schedule on a straight-line basis over the requisite service period for the entire award, provided that the cumulative amount of compensation cost recognized at any date at least equals the portion of the grant-date value of such award that is vested at that date.

(u) Earnings (Loss) per Share

Basic earnings (loss) per ordinary share is computed by dividing net income (loss) attributable to ordinary shareholders by the weighted average number of ordinary shares outstanding during the year using the two-class method. Under the two-class method, net income (loss) is allocated between ordinary shares and other participating securities based on participating rights in undistributed earnings. The Company’s redeemable convertible preferred shares are participating securities since the holders of these securities participate in dividends on the same basis as ordinary shareholders. These participating securities are not included in the computation of basic loss per ordinary share in periods when the Company reports net loss, taking into consideration of the accretion of redeemable convertible preferred shares, because these participating security holders have no obligation to share in the loss of the Company based on the contractual rights and obligations of these participating securities.

Diluted earnings (loss) per share is calculated by dividing net income (loss) attributable to ordinary shareholders as adjusted for the effect of dilutive ordinary equivalent shares, if any, by the weighted average number of ordinary and dilutive ordinary equivalent shares outstanding during the year. Ordinary equivalent shares consist of ordinary shares issuable upon the exercise of outstanding share options (using the treasury stock method). Potential dilutive securities are not included in the calculation of dilutive earnings (loss) per share if the impact is anti-dilutive.

(v) Segment Reporting

The Company uses the management approach in determining reportable operating segments. The management approach considers the internal reporting used by the Company’s chief operating decision maker for making operating decisions about the allocation of resources of the segment and the assessment of its performance in determining the Company’s reportable operating segments. Management has determined that the Company has one operating segment, which is the mobile internet related business.

(w) Variable Interest Entities

The Company’s sales are conducted through VIEs, in order to comply with the PRC laws and regulations which prohibit foreign investments in companies that are engaged in mobile internet related business. The equity interests of VIEs are legally held by individuals who act as nominee equity holders of the VIEs on behalf of the Parent.

A series of contractual agreements, including loan agreements, master exclusive service agreements, business cooperation agreements, exclusive option agreements, proxy agreements and powers of attorney, equity pledge agreements and spousal consent letters (collectively, the “VIE Agreements”) were entered among the Parent, Jiubang Computer, the VIEs, and the nominee equity holders of the VIEs. Through these agreements, the nominee equity holders have granted all their legal rights including voting rights and disposition rights of their equity interests in the VIEs to the Parent and Jiubang Computer. Accordingly, the nominee equity holders of the VIEs do not participate significantly in income and loss and do not have the power to direct the activities of the VIEs that most significantly impact their economic performance.

In accordance with ASC 810-10-25-38A, the Parent has a controlling financial interest in the VIEs because the Parent has (i) the power to direct activities of the VIEs that most significantly impact the economic performance of the VIEs; and (ii) the obligation to absorb the expected losses and the right to receive expected residual return of the VIEs that could potentially be significant to the VIEs.

Under the terms of the VIE Agreements, the Parent has (i) the right to receive economic benefits that could potentially be significant to the VIEs in the form of service fees under the master exclusive service agreements when such services are provided; (ii) the right to receive all dividends declared by the VIEs and the right to all undistributed earnings of the VIEs; (iii) the right to receive the residual benefits of the VIEs through its exclusive option to acquire 100% of the equity interests in the VIEs, to the extent permitted under PRC law. Accordingly, the financial statements of the VIEs are consolidated in the Parent’s consolidated financial statements.

Under the terms of the VIE Agreements, the VIEs’ nominee equity holders have no rights to the net assets nor have the obligations to fund the deficit, and such rights and obligations have been vested to the Parent. All of the equity (net assets) or deficits (net liabilities) and net income (loss) of the VIEs are attributed to the Parent.

The key terms of these VIE Agreements, as amended and restated, are as follows:

Loan agreements: Jiubang Computer lent to the VIEs’ nominee equity holders interest free loans in the amount of RMB14,600,000 for the sole purpose of their contribution of the VIEs’ registered capital. The loans can only be repaid with the proceeds derived from the sale of the VIEs’ equity interests to Jiubang Computer or its designated representatives pursuant to the exclusive option agreements. Each of the loan agreements has an indefinite term until the full repayment of the loan thereunder.

Master exclusive service agreements: The VIEs irrevocably appoint and designate Jiubang Computer as their exclusive service provider to provide services, including but not limited to technology development service, technical consulting service, network development service and market research and consulting service to the VIEs. The service fees are determined based on certain objective criteria such as the technical difficulty and complexity of the services provided by Jiubang Computer and the actual labor costs incurred by Jiubang Computer for providing the services during the relevant period. The term of this agreement is 10 years, and the agreement may be automatically extended upon the expiration. Jiubang Computer may terminate the agreements at any time with a 30-day prior written notice to VIEs, whereas none of VIEs can terminate this agreement.

Business cooperation agreements: The Parent, Jiubang Computer, the VIEs and their nominee equity holders agreed that the VIEs may not enter into any transaction that could materially affect the assets, obligation, right or operations of the VIEs, without prior written consent from Jiubang Computer. In addition, directors or other senior management of the VIEs must be appointed by the Parent and the Jiubang Computer. To ensure sufficient cash flow required by the business operations of the VIEs, the Parent agrees that it shall, to the extent permissible under PRC law, through itself or any party designated by it, provide financial support to the VIEs. The agreements shall be in effect as long as VIEs exists. None of VIEs or VIEs’ nominee equity holders can terminate these agreements. Jiubang Computer may terminate the agreements by providing a 30-day prior written notice to VIEs and VIEs’ nominee equity holders.

Exclusive option agreements: Through the exclusive option agreements entered into among the Parent, the VIEs and their nominee equity holders, Jiubang Computer or any other party designated by the Parent, has an exclusive purchase option to acquire all of the equity interest or assets in the VIEs from their nominee equity holders at any time when permitted by applicable Chinese laws and regulations. The proceeds from the exercise of the call options will be applied to repay the loans under the loan agreements described above. The Parent has the sole discretion as to when to exercise such options, either in part or in full. Without the Parent’s prior written consent, VIEs’ nominee equity holders shall not transfer their equity interests in VIEs, and VIEs shall not transfer its assets. The transfer price will be the minimum amount of consideration permitted under PRC law at the time of such share transfer. The agreements will remain effective as long as VIEs exist. The Parent and Jiubang Computer may terminate the agreements at any time with a 10-day prior written notice to VIEs and their nominee equity holders, whereas none of VIEs and their nominee equity holders can terminate the agreements.

Proxy agreements and powers of attorney: The VIEs’ nominee equity holders signed proxy agreements and powers of attorney, with the Parent and Jiubang Computer to exclusively assign their rights as equity holders of the VIEs to the Parent, including voting right, right to transfer any or all equity interest in the VIEs and right to appoint director and executive management. VIEs’ nominee equity holders further covenants and undertakes that, if nominee equity holder receives any dividends, interest, any other forms of capital distributions, residual assets upon liquidation, or proceeds or consideration from the transfer of equity interest as a result of, or in connection with, such equity interests in VIEs, the VIEs’ nominee equity holders shall, to the extent permitted by applicable laws, remit all such dividends, interest, capital distributions, assets, proceeds or consideration to Jiubang Computer or the Parent, to the extent permitted by law, without any compensation. The proxy agreements and powers of attorney will remain effective as long as VIEs exist. VIEs’ nominee equity holders do not have the right to terminate the agreements and powers of attorney without the prior written consent of the Parent.

Equity pledge agreements: To guarantee VIEs’ performance of their obligations under the master exclusive service agreements, business cooperation agreements, loan agreements and the exclusive option agreements, the VIEs’ nominee equity holders have pledged their entire equity interests in the VIEs to Jiubang Computer. The equity pledges under the equity pledge agreements were registered with the relevant local authority on July 26, 2013. Neither the nominee equity holders of the VIEs will create or allow any encumbrance on the pledged equity interests. The share pledge agreement can only be terminated upon the termination of the master exclusive service agreements, business cooperation agreements, loan agreements and exclusive option agreements.

Spousal consent letters: The spouses of each of nominee equity holders signed spousal consent letters to consent that certain equity interests in the VIEs held by and registered in the name of the respective nominee equity holders will be disposed of pursuant to the VIE agreements. These spouses undertake not to take any action to interfere with the disposition of such equity interests, including, without limitation, claiming that such equity interests constitute communal property of marriage. These spouses also waive unconditionally and irrevocably any rights or entitlements whatsoever to such equity interest that may be granted to them according to any applicable laws.

Risks and uncertainties of the VIE Agreements: The Parent, through Jiubang Computer, relies on the VIE Agreements to operate and control the VIEs. However, these contractual arrangements may not be as effective as direct equity ownership in providing the Parent with control over the VIEs. Any failure by the VIEs or their nominee equity holders to perform their obligations under the VIE Agreements would have a material adverse effect on the Company’s consolidated financial position and financial performance. All the VIE Agreements are governed by PRC law and provide for the resolution of disputes through arbitration in the PRC. Accordingly, these contracts would be interpreted in accordance with PRC law and any disputes would be resolved in accordance with PRC legal procedures. The legal system in the PRC is not as developed as some other jurisdictions, such as the United States. As a result, uncertainties in the PRC legal system could limit the Parent’s or Jiubang Computer’s ability to enforce these contractual arrangements. In addition, if the legal structure and the VIE Agreements were found to be in violation of any existing or future PRC laws and regulations, the Company may be subject to fines or other legal or administrative sanctions.

In the opinion of management, based on the legal opinion obtained from the Company’s PRC legal counsel, the above contractual arrangements are legally binding and enforceable and do not violate current PRC laws and regulations. However, there are uncertainties regarding the interpretation and application of existing and future PRC laws and regulations.

Accordingly, the Company cannot be assured that PRC regulatory authorities will not ultimately take a contrary view to its opinion. If the current ownership structure of the Company and the VIE Agreements are found to be in violation of any existing or future PRC laws and regulations, the PRC government could:

•

levy fines on the Company or confiscate income of the Company;

•

revoke or suspend Jiubang Computer or VIEs’ business or operating licenses;

•

shut down VIEs’ servers or block VIEs’ website, and discontinue or place restrictions or onerous conditions on VIE’s operations;

•

require the Company to discontinue their operations in the PRC;

•

require the Company to undergo a costly and disruptive restructuring;

•

take other regulatory or enforcement actions that could be harmful to the Company’s business.

If the imposition of any of these government actions, or any inability to enforce the contractual arrangements upon a breach, causes the Parent to lose its ability to direct the activities of the VIEs and to receive substantially all the economic benefits and residual returns from the VIEs, the Parent would no longer be able to consolidate the financial results of the VIEs. Total assets, total liability, equity, revenues, net income (loss) and cash flows of the Company would be significantly less than the reported amount in the consolidated financial statements of the Company. In the opinion of management, the likelihood of loss resulting from the VIE Agreements is remote based on current facts and circumstances.

The equity interests of the VIEs are legally held by Deng Yuqiang and Zhang Xiangdong, the Company’s co-founders, and Chang Yingming, the Company’s chief operating officer (nominee equity holders) on behalf of the Company. Deng Yuqiang, Zhang Xiangdong and Chang Yingming are also shareholders and directors of the Parent. Deng Yuqiang, Zhang Xiangdong and Chang Yingming each holds 19.41%, 5.00% and 2.02% of the Parent’s total ordinary shares issued and outstanding as of December 31, 2013, respectively. The Company cannot assure that when conflicts of interest arise, any of the nominee equity holders will act in the best interests of the Company or such conflicts will be resolved in the Company’s favor. Currently, the Company does not have any arrangements to address potential conflicts of interest between the nominee equity holders and the Company, except that the Parent could exercise the purchase option under the exclusive option agreements with the nominee equity holders to request them to transfer all of their equity ownership in the VIEs to the Parent, Jiubang Computer or a third party designated by the Parent. The Company relies on the nominee equity holders, all of whom are the Parent’s directors and owe a fiduciary duty to the Parent, to comply with the terms and conditions of the contractual arrangements. Such fiduciary duty requires directors to act in good faith and in the best interests of the Parent and not to use their positions for personal gains. If the Company cannot resolve any conflict of interest or dispute between the Company and the nominee equity holders of the VIEs, the Company would have to rely on legal proceedings, which could result in disruption of the Company’s business and subject the Company to substantial uncertainty as to the outcome of any such legal proceedings.

The Company’s involvement with the VIEs under the VIE Agreements affected the Company’s consolidated financial position, results of operations and cash flows as indicated below.

The assets and liabilities of the VIEs as of December 31, 2012 and 2013 and the revenues, net income (loss) and cash flows for the years ended December 31, 2011, 2012 and 2013 are as follows:

December 31,

2012

2013

RMB

RMB

Cash

48,046,536

52,345,013

Short-term investment

—

1,500,000

Accounts receivable, net

46,339,590

68,544,138

Prepaid expenses and other current assets

10,228,548

11,747,964

Amounts due from related parties

21,424,807

114,891,133

Deferred income tax assets

6,903,561

11,902,908

Total current assets

132,943,042

260,931,156

Property and equipment, net

7,877,323

8,902,848

Intangible assets, net

1,489,031

2,070,778

Other non-current assets

3,555,345

4,354,820

Total assets

145,864,741

276,259,602

Accounts payable

5,056,562

9,291,942

Accrued expenses and other current liabilities

38,890,746

44,224,588

Amounts due to related parties

145,027,552

158,443,366

Income tax payable

—

7,860,663

Total current liabilities

188,974,860

219,820,559

Non-current liabilities

2,220,000

—

Total liabilities

191,194,860

219,820,559

Year Ended December 31,

2011

2012

2013

RMB

RMB

RMB

Revenues

96,465,122

184,887,591

313,398,188

Net income (loss)

(31,395,906

)

17,517,799

102,669,162

Year Ended December 31,

2011

2012

2013

RMB

RMB

RMB

Net cash provided by (used in) operating activities

(23,543,473

)

(2,669,330

)

23,575,560

Net cash provided by (used in) investing activities

44,049,182

(9,714,048

)

(33,227,083

)

Net cash provided by (used in) financing activities

(6,390,000

)

(5,840,000

)

13,950,000

Amounts due from/to related parties represent the amounts due from/to the Parent’s subsidiaries, which are eliminated on consolidation.

All of the assets of the VIEs can be used only to settle obligations of VIEs. None of the assets of the VIEs has been pledged or collateralized. The creditors of the VIEs do not have recourse to the general credit of the Parent or its consolidated subsidiaries.

(x) Recently Issued Accounting Standards

In February 2013, Financial Accounting Standards Board (the “FASB”) issued ASU 2013-02, Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income (“ASU 2013-02”). The standard requires that companies present either in a single note or parenthetically on the face of the financial statements, the effect of significant amounts reclassified from each component of accumulated other comprehensive income based on its source (e.g., the release due to cash flow hedges from interest rate contracts) and the income statement line items affected by the reclassification (e.g., interest income or interest expense). If a component is not required to be reclassified to net income in its entirety (e.g., the net periodic pension cost), companies would instead cross reference to the related footnote for additional information (e.g., the pension footnote). ASU 2013-02 is effective for interim and annual reporting periods beginning after December 15, 2012. The Company adopted the new standard on January 1, 2013.

In July 2013, the FASB issued ASU 2013-11, Income Taxes (Topic 740): Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carryforward, a Similar Tax Loss, or a Tax Credit Carryforward Exists. ASU 2013-11 requires an unrecognized tax benefit, or a portion of an unrecognized tax benefit, to be presented in the financial statements as a reduction to a deferred tax asset for a net operating loss carryforward, a similar tax loss, or a tax credit carryforward. ASU 2013-11 is effective for fiscal years, and interim periods within those years, beginning after December 15, 2014. The new standard is to be applied prospectively but retrospective application is permitted. The adoption is not expected to have a material impact on the Company’s consolidated financial statements.

Accounts_Receivable_Net

Accounts Receivable, Net	12 Months Ended
	Dec. 31, 2013
Receivables [Abstract]	'
Accounts Receivable, Net	'
	3	ACCOUNTS RECEIVABLE, NET
	Accounts receivable consists of the following:
			December 31,
			2012		2013
			RMB		RMB
	Accounts receivable			46,341,590		84,344,499
	Allowance for doubtful accounts			—		—
	Accounts receivable, net			46,341,590		84,344,499

Prepaid_Expenses_and_Other_Cur

Prepaid Expenses and Other Current Assets	12 Months Ended
	Dec. 31, 2013
Deferred Costs Capitalized Prepaid And Other Assets Disclosure [Abstract]	'
Prepaid Expenses and Other Current Assets	'
	4	PREPAID EXPENSES AND OTHER CURRENT ASSETS
	Prepaid expenses and other current assets consist of the following:
				December 31,
				2012		2013
				RMB		RMB
	Prepaid bandwidth fees				219,144		4,920,581
	Prepaid insurance expense				—		2,027,219
	Advances to employees				1,249,822		1,434,600
	Prepaid rental expenses				1,661,854		1,124,781
	Receivable from disposal of an equity method investment		Note 6		6,400,000		—
	Others		(i)		953,110		5,038,607
	Total				10,483,930		14,545,788
	(i)	Others mainly represent office rental deposits and prepaid content fees. The office rental deposits of RMB3,380,050 and RMB3,896,937 as of December 31, 2012 and 2013 respectively, that are expected to be collected after one year of the balance sheet date are presented as other non-current assets in the consolidated balance sheets.

ShortTerm_Investment

Short-Term Investment	12 Months Ended
	Dec. 31, 2013
Investments Debt And Equity Securities [Abstract]	'
Short-Term Investment	'
	5	SHORT-TERM INVESTMENT
	In 2013, the Company invested RMB52,500,000 in a financial product managed by a bank in PRC. The financial product has a contractual life of 10 years and is redeemable any time during the ten-year period. Principal of RMB40,000,000 was redeemed in 2013 and the Company received investment income of RMB360,750 from this financial product. As of December 31, 2013, the remaining balance of the investment of RMB12,500,000 was recorded in short-term investment. The fair value of the short-term investment, which was measured using level 2 inputs, approximated to its carrying value as of December 31, 2013. The Company expects to redeem the short-term investment within 12 months.

Equity_Method_Investments

Equity Method Investments	12 Months Ended
	Dec. 31, 2013
Equity Method Investments And Joint Ventures [Abstract]	'
Equity Method Investments	'
	6	EQUITY METHOD INVESTMENTS
	In May 2010, the Company made a 49% equity interest investment in Chengdu Baimo Technology Co., Ltd. (“Baimo”), a mobile game developer based in the PRC. The Company accounted for the investment under the equity method. As of December 31, 2011, the carrying value of the investment was nil. The Company recognized share of losses from this equity investment of RMB1,642,538 and nil, and an impairment loss of RMB206,847 and nil for the years ended December 31, 2011 and 2012, respectively. In August 2013, the Company disposed Baimo for a nominal amount.
	In October 2010, the Company acquired 60% equity interest in Fengmingxuan Network Co., Ltd. (“Fengmingxuan”), an online reading service provider based in the PRC. The Company accounted for its investment in Fengmingxuan using the equity method because the other 40% equity holders have substantive participating rights in (i) selecting, terminating, and setting the compensation of management responsible for implementing Fengmingxuan’s policies and procedures; and (ii) establishing operating and capital decisions of Fengmingxuan, including budgets, in the ordinary course of business. As of December 31, 2011, the carrying value of the investment was nil. The Company recognized share of losses from this equity investment of RMB1,392,313 and nil, and an impairment loss of RMB182,423 and nil for the years ended December 31, 2011 and 2012, respectively. Currently, the Company is seeking a buyer to sell its equity interest in Fengmingxuan and does not expect to receive significant proceeds from the disposal.
	In February 2011, Jiubang Digital made a 33% equity interest investment in Zhuhai Zhengdian Technology Co., Ltd. (“Zhuhai Zhengdian”), a mobile security software developer based in the PRC. The 33% equity interest was held by Zhuhai Changsheng Computer Technology Co., Ltd. (“Zhuhai Changsheng”) on behalf of the Company through a loan agreement. Pursuant to the loan agreement, (1) the Company lent to Zhuhai Changsheng interest free loan in the amount of RMB4,000,000 for the sole purpose of its contribution of the Zhuhai Zhengdian’s 33% registered capital; (2) Zhuhai Changsheng assigned its 33% voting right and profit distribution right to the Company; and (3) Zhuhai Changsheng pledged 33% equity interests in the Zhuhai Zhengdian to the Company. In substance, through the loan agreement, Zhuhai Changsheng held the equity investment in Zhuhai Zhengdian on behalf of the Company.
	Zhuhai Changsheng is a related party of the Company, and is wholly owned by Hu Xiaomei, who is the spouse of Deng Yuqiang. The investment was accounted for under equity method. On May 1, 2012 (date of disposal), Zhuhai Changsheng entered into Equity Transfer Agreement on behalf of the Company with an independent third party for the sale of 33% equity interest in Zhuhai Zhengdian for a total cash consideration of US$1,000,000 (equivalent to RMB6,400,000). A gain of RMB4,182,485 was recognized from disposal of Zhuhai Zhengdian upon completion of the sale in May 2012. The gain was measured as the difference between cash consideration to be received and the carrying amount of the investment at the time of completion of the sale. As of December 31, 2012, a receivable from disposal of Zhuhai Zhengdian in the amount of RMB6,400,000 was included in prepaid expenses and other current assets. The cash consideration of the disposal transaction was received in full by the Company on February 18, 2013.
	The Company’s share of losses from equity investment in Zhuhai Zhengdian was RMB709,539 and RMB1,072,946 for the years ended December 31, 2011 and 2012. As of May 1, 2012, the balance of current assets, non-current assets, current liabilities and non-current liabilities of Zhuhai Zhengdian were RMB2,405,813 and RMB6,584,533, RMB2,391,814 and nil, respectively. The summarized income statement data of Zhuhai Zhengdian is as follows:
	Income statement data		Year Ended
			December 31,
			2011		2012(a)
			RMB		RMB
	Revenues			—		—
	Gross profit			—		—
	Operating loss			2,150,119		3,251,349
	Net loss			2,150,119		3,251,349
	(a)	For the period from January 1, 2012 to May 1, 2012 (date of disposal).
	As of December 31, 2012, the balance of current assets, non-current assets, current liabilities and non-current liabilities of Baimo and Fengmingxuan were RMB277,472 and RMB261,357, RMB1,889,859 and nil, respectively. The summarized income statement data of Baimo and Fengmingxuan is as follows:
			Year Ended
			December 31,
	Income statement data		2011		2012
			RMB		RMB
	Revenues			2,023,550		3,133,900
	Gross profit			1,489,402		1,964,361
	Operating loss			5,671,679		1,696,790
	Net loss			5,672,640		1,686,296

Property_and_Equipment_Net

Property and Equipment, Net	12 Months Ended
	Dec. 31, 2013
Property Plant And Equipment [Abstract]	'
Property and Equipment, Net	'
	7	PROPERTY AND EQUIPMENT, NET
	Property and equipment consists of the following:
			December 31,
			2012			2013
			RMB			RMB
	Computer equipment			19,465,980			14,869,429
	Office equipment and furniture			2,494,285			2,473,596
	Motor vehicles			616,649			616,649
	Leasehold improvements			12,110,328			13,967,382
	Total property and equipment			34,687,242			31,927,056
	Less: accumulated depreciation			(26,051,513	)		(22,712,318	)
	Property and equipment, net			8,635,729			9,214,738
	The depreciation expense was allocated as follows:
			Year Ended December 31,
			2011			2012			2013
			RMB			RMB			RMB
	Cost of revenues			2,105,699			1,736,347			1,485,003
	Research and development expenses			1,925,669			2,567,077			2,066,856
	Selling and marketing expenses			2,466,549			2,029,175			1,355,310
	General and administrative expenses			592,555			621,777			715,274
	Total depreciation expense			7,090,472			6,954,376			5,622,443
	During the year ended December 31, 2011, 2012 and 2013, the Company recognized loss on abandonment of certain outdated and obsolete computer equipment amounting to RMB8,492, RMB6,978 and RMB545,494, respectively. At the time of abandonment, the computer equipment had a gross carrying amount of RMB104,843, RMB56,735 and RMB7,757,132 and accumulated depreciation of RMB96,351, RMB49,757 and RMB7,211,638 during the year ended December 31, 2011, 2012 and 2013.
	During the year ended December 31, 2013, the Company recognized loss on impairment of leasehold improvements amounting to RMB1,750,000, that was recorded in general and administrative expenses. The factor leading to the impairment loss was due to the Company’s relocation of its leased office premise.

Intangible_Assets_Net

Intangible Assets, Net	12 Months Ended
	Dec. 31, 2013
Goodwill And Intangible Assets Disclosure [Abstract]	'
Intangible Assets, Net	'
	8	INTANGIBLE ASSETS, NET
			December 31, 2013
			Gross		Accumulated			Net		Weighted
			carrying		amortization			carrying		Average
			amount					amount		Amortization
										Period
			RMB		RMB			RMB		Years
	Copyrights			5,174,694		(3,276,499	)		1,898,195		3
	Others			317,500		(144,917	)		172,583		5
	Total intangible assets			5,492,194		(3,421,416	)		2,070,778
			December 31, 2012
			Gross		Accumulated			Net		Weighted
			carrying		amortization			carrying		Average
			amount					amount		Amortization
										Period
			RMB		RMB			RMB		Years
	Copyrights			3,416,380		(2,019,608	)		1,396,772		2
	Others			177,500		(85,241	)		92,259		5
	Total intangible assets			3,593,880		(2,104,849	)		1,489,031
	Amortization expense was RMB680,823, RMB1,358,152 and RMB1,324,667 for the years ended December 31, 2011, 2012 and 2013, respectively. The copyrights are amortized over the contractual period, which ranges from 12 months to 60 months. The Company has no intention to renew the copyrights after the contractual period.
	The estimated aggregate amortization expense for each of the next five years is as follows:
	December 31,		Amount
			RMB
	2014			1,034,683
	2015			628,384
	2016			274,631
	2017			114,440
	2018			18,640
	Total			2,070,778

Accrued_Expenses_and_Other_Cur

Accrued Expenses and Other Current Liabilities	12 Months Ended
	Dec. 31, 2013
Payables And Accruals [Abstract]	'
Accrued Expenses and Other Current Liabilities	'
	9	ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES
				December 31,
				2012		2013
				RMB		RMB
	Accrued payroll and employee benefits				15,743,877		19,763,943
	Content fee payable				10,650,371		11,013,500
	Deferred revenue		(i)		4,373,012		6,722,544
	IPO cost payable				—		6,026,669
	Other tax payables		(ii)		3,149,642		4,519,394
	Accrued bandwidth fee				954,871		487,187
	Government grants				3,087,014		—
	Other accrued expenses		(iii)		1,397,529		2,264,144
	Total accrued expenses and other current liabilities				39,356,316		50,797,381
	(i)	Deferred revenue mainly consists of payments received in advance from customers relating to mobile reading and mobile portal marketing services and the consideration allocated for postcontract customer support (“PCS”) relating to mobile application, which are expected to be provided by the Company within one year.
	(ii)	Other tax payable mainly includes VAT payable, business tax payable and surcharges.
	(iii)	Other accrued expenses mainly represent accrued office expenses and other operating costs.

Revenues

Revenues	12 Months Ended
	Dec. 31, 2013
Segment Reporting [Abstract]	'
Revenues	'
	10	REVENUES
	Revenues consist of the following:
			Year Ended December 31,
			2011		2012		2013
			RMB		RMB		RMB
	Mobile application products and services			3,896,544		34,056,890		153,363,875
	Mobile reading services			33,547,733		72,766,802		99,791,329
	Mobile portal marketing services			47,526,527		57,506,160		52,211,716
	Other revenues			11,623,734		20,888,829		23,476,398
	Total revenues			96,594,538		185,218,681		328,843,318
	The following summarizes the Company’s revenue from the following geographic areas (based on the location of customers):
			Year Ended December 31,
			2011		2012		2013
			RMB		RMB		RMB
	PRC (excluding HK SAR and Macau)			92,697,994		154,029,436		198,896,271
	United States of America			1,791,420		14,312,392		60,358,124
	Others			2,105,124		16,876,853		69,588,923
	Total revenues			96,594,538		185,218,681		328,843,318

Income_Taxes

Income Taxes	12 Months Ended
	Dec. 31, 2013
Income Tax Disclosure [Abstract]	'
Income Taxes	'
	11	INCOME TAXES
	Cayman Islands and British Virgin Islands
	Under the current laws of Cayman Island and the British Virgin Islands (“BVI”), the Parent and its subsidiary in Cayman Islands and BVI are not subject to tax on its income or capital gains.
	Hong Kong
	For the period from its inception to December 31, 2013, the Parent’s subsidiary in Hong Kong did not have any assessable profits arising in or derived from HK SAR and therefore no provision for Hong Kong Profits Tax was required. The payments of dividends by Hong Kong companies are not subject to any Hong Kong withholding tax.
	United States
	Go Portal Inc. (“Go Portal”), a subsidiary of the Jiubang Digital, is incorporated in the State of Delaware of the United States and its principal business activities are conducted in the State of California. Go Portal is subject to a federal corporation tax rate of 34% and a state corporation tax rate of 8.84%, resulting in an aggregate income tax rate of approximately 39.83%.
	People’s Republic of China
	The Parent’s consolidated PRC subsidiaries and VIEs file separate income tax returns in the PRC. On March 16, 2007, the National People’s Congress passed the new Enterprise Income Tax Law (“new EIT Law”). The statutory income tax rate under the new EIT Law is 25% effective from January 1, 2008. According to the new EIT Law, entities that qualify as “high-and-new technology enterprises eligible for key support from the State” (“HNTE”) are entitled to a preferential income tax rate of 15%.
	The Parent’s consolidated PRC subsidiaries and VIEs are subject to income tax at 25%, unless otherwise specified.
	In 2008, Jiubang Digital received the approval from the tax authority that it qualified as an HNTE. The certificate entitled Jiubang Digital to the preferential income tax rate of 15% effective retroactively from January 1, 2008 to December 31, 2010. In 2011, Jiubang Digital received the approval from the tax authority on its renewal as an HNTE which entitled it to the preferential income tax rate of 15% effective retroactively from January 1, 2011 to December 31, 2013. Jiubang Digital’s applicable income tax rate from January 1, 2014 onwards is 25% unless it requalifies as an HNTE.
	Jiubang Computer qualified as an eligible software enterprise in 2013, which entitled it to a two-year full tax exemption followed by a three-year 50% tax exemption, commencing from the year in which its taxable income is greater than zero.
	The components of income (loss) before income taxes are as follows:
			Year Ended December 31,
			2011			2012			2013
			RMB			RMB			RMB
	PRC, excluding HKSAR			(39,020,973	)		8,760,488			112,936,180
	Cayman Islands and BVI			(3,239,140	)		(481,547	)		(20,986,291	)
	HKSAR			(515,929	)		(14,478	)		(615,633	)
	United States			—			—			(1,176,177	)
	Total income (loss) before income taxes			(42,776,042	)		8,264,463			90,158,079
	The Company’s income tax benefit recognized in the consolidated statements of comprehensive income (loss) consists of the following:
			Year Ended December 31,
			2011			2012			2013
			RMB			RMB			RMB
	Current income tax expense			—			—			7,860,663
	Deferred income tax benefit			—			(6,903,561	)		(9,517,476	)
	Total income tax benefit			—			(6,903,561	)		(1,656,813	)
	The actual income tax benefit reported in the consolidated statements of comprehensive income (loss) for each of the years ended December 31, 2011, 2012 and 2013 differs from the amount computed by applying the PRC statutory income tax rate to income (loss) before income taxes due to the following:
			Year Ended December 31,
			2011			2012			2013
			RMB			RMB			RMB
	Computed expected income tax expense (benefit)			(10,694,011	)		2,066,116			22,539,520
	Tax rate differential for entities in non-PRC jurisdictions			865,955			59,789			770,418
	Research and development expenses bonus deduction			(1,619,472	)		(3,188,028	)		(4,932,333	)
	Non-deductible expenses
	—Entertainment expense			443,622			253,351			322,430
	—Impairment loss on an equity method investment			51,712			—			—
	—Share of losses of equity method investments			410,634			—			—
	—Share-based compensation costs			72,974			106,521			4,455,636
	—Other			94,644			300,571			20,348
	Preferential income tax rate			—			—			(5,240,442	)
	Tax rate differential			1,430,646			(1,810,791	)		(4,602,374	)
	Change in tax rate			—			—			1,070,764
	Change in valuation allowance			8,943,296			(4,691,090	)		(16,060,780	)
	Actual income tax benefit			—			(6,903,561	)		(1,656,813	)
	The principal components of deferred income tax assets are as follows:
			December 31,
			2012			2013
			RMB			RMB
	Tax loss carryforwards			18,460,724			10,646,904
	Accrued expenses and other current liabilities			4,635,723			8,221,083
	Accounts receivable			3,289,043			—
	Advertising expense			721,531			—
	Impairment loss on equity method investments			425,000			425,000
	Impairment loss on property and equipment			—			437,500
	Total deferred income tax assets			27,532,021			19,730,487
	Valuation allowance			(20,628,460	)		(3,309,450	)
	Deferred income tax assets, net			6,903,561			16,421,037
	The movements of the valuation allowance are as follows:
			December 31,
			2011			2012			2013
			RMB			RMB			RMB
Balance as of January 1			22,781,569			30,450,912			20,628,460
Addition			11,271,562			6,933,591			4,753,930
Deduction			(2,328,266	)		(4,721,120	)		(8,584,922	)
Reversal			—			(6,903,561	)		(11,159,024	)
Expiration of tax loss			(1,273,953	)		(5,131,362	)		(1,258,230	)
Change in tax rate			—			—			(1,070,764	)
Balance as of December 31			30,450,912			20,628,460			3,309,450
As of December 31, 2011, 2012 and 2013, valuation allowances were provided against the deferred income tax assets of certain subsidiaries, which were at cumulative loss positions. In assessing the realization of deferred income tax assets, management considers whether it is more likely than not that some portion or all of the deferred income tax assets will not be realized. The ultimate realization of deferred income tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible or utilizable. Management considers projected future taxable income and tax planning strategies in making this assessment. As of December 31, 2013, management assessed the need for the valuation allowance provided against the deferred income tax assets of the Company. Since Jiubang Computer, Beijing XMedia Science and Technology Co., Ltd., or Beijing XMedia, Sanju Advertising and Beijing Yunlei Cultural Communication Co., Ltd. or Beijing Yunlei began to generate pretax income during 2013 and based on current business plans and projected net income in the near future, management believes it is more likely than not that these entities will realize the deferred income tax assets. Consequently, the Company recorded a tax benefit in the amount of RMB11,159,024 due to the reversal of the valuation allowance of the deferred income tax assets of these entities.
As of December 31, 2013, for U.S. federal income tax purposes, the Company had tax loss carryforwards of US$189,927 (RMB1,157,963), which would expire by 2033, if unused. For PRC income tax purposes, the Company had tax loss carryforwards of RMB44,336,299, of which RMB4,029,710, RMB11,150,776, RMB21,074,569, RMB2,193,356 and RMB5,887,888 will expire, if unused, by 2014, 2015, 2016, 2017 and 2018, respectively.
The new EIT Law and its implementation rules impose a withholding income tax at 10%, unless reduced by a tax treaty or arrangement, on the amount of dividends distributed by a PRC-resident enterprise to its immediate holding company outside the PRC that are related to earnings accumulated beginning on January 1, 2008. Dividends relating to undistributed earnings generated prior to January 1, 2008 are exempt from such withholding income tax. Due to the plan to indefinitely reinvest its earnings in the PRC, the Company has not provided for deferred income tax liabilities on undistributed earnings of nil and RMB52,432,644 as of December 31, 2012 and 2013, respectively. It is not practicable to estimate the unrecognized deferred income tax liabilities thereof.
A reconciliation of the beginning and ending amount of unrecognized tax benefits for the years ended December 31, 2011, 2012 and 2013 is as follows:
		December 31,
		2011			2012			2013
		RMB			RMB			RMB
Balance as of January 1			—			594,402			5,905,726
Increase related to current year tax positions			594,402			5,311,324			16,230,858
Settlement			—			—			(3,755,632	)
Balance as of December 31			594,402			5,905,726			18,380,952
Included in the balances of unrecognized tax benefits as of December 31, 2012 and 2013 were potential benefits of RMB5,349,594 and RMB18,380,952 that, if recognized, would affect the effective tax rate. Nil interest and penalty expenses were recorded for the years ended December 31, 2011, 2012 and 2013. The unrecognized tax benefits were presented as a reduction of the deferred income tax asset for tax loss carry forwards, if any, since the uncertain tax position would reduce the tax loss carry forwards under the tax law. The unrecognized tax benefits mainly represent the estimated income tax expense the Company would be required to pay should its revenue for tax purposes be recognized in accordance with new EIT law and regulations. Management believes that it is reasonably possible that approximately RMB18,380,952 of the unrecognized tax benefits as of December 31, 2013 will be recognized in the next twelve months as a result of settlement.
According to the PRC Tax Administration and Collection Law, the statute of limitation is three years if the underpayment of taxes is due to computational errors made by the taxpayer or the withholding agent. The statute of limitation is extended to five years under special circumstances where the underpayment of taxes is more than RMB100,000. In the case of transfer pricing issues, the statute of limitation is 10 years. There is no statute of limitation in the case of tax evasion. The income tax returns of the Parent’s consolidated PRC subsidiaries and VIEs for the years from 2008 to 2013 are open to examination by the PRC tax authorities.

Redeemable_Convertible_Preferr

Redeemable Convertible Preferred Shares, Convertible Notes and Warrants	12 Months Ended
	Dec. 31, 2013
Text Block [Abstract]	'
Redeemable Convertible Preferred Shares, Convertible Notes and Warrants	'
	12	REDEEMABLE CONVERTIBLE PREFERRED SHARES, CONVERTIBLE NOTES AND WARRANTS
	Series A, Series B and Series C convertible preferred shares
	Pursuant to the Series A convertible preferred shares purchase agreements dated May 15, 2005, the Parent issued 21,428,600 redeemable Series A convertible preferred shares to third party investors for US$1,200,000 (equivalent to RMB9,931,800) in aggregate or US$0.056 (equivalent to RMB0.4635) per share (“Series A Original Issuance Price”) (being retroactively adjusted to reflect the effect of the share split), net of issuance costs of RMB165,530.
	Pursuant to the Series B convertible preferred shares purchase agreements dated June 9, 2006, the Parent issued 32,142,900 Series B convertible preferred shares (being retroactively adjusted to reflect the effect of the share split) to third party investors for US$9,000,000 (equivalent to RMB72,036,900) in aggregate or US$0.280 (equivalent to RMB2.2411) per share (being retroactively adjusted to reflect the effect of the share split), net of issuance costs of RMB888,157 (“Series B Financing”). In conjunction with the Series B convertible preferred shares purchase agreement, the third party investors of the Series B convertible preferred shares also received 2,083,300 warrants (being retroactively adjusted to reflect the effect of the share split) (“Series B Warrants”) to purchase Series B convertible preferred shares at an exercise price of US$0.336 per share (being retroactively adjusted to reflect the effect of the share split) (the price of US$0.280 and US$0.336 are collectively referred to “Series B Original Issuance Price”) on June 9, 2006.
	On January 21, 2009, the Parent issued convertible promissory notes of US$4,000,000 (equivalent to RMB27,313,600) to all holders of Series B convertible preferred shares. The notes carry an annual coupon interest rate of 4%. All of the principal and interests of convertible promissory notes were due on January 20, 2011 (“Maturity Date”).
	In the event that a subsequent preferred shares offering is not completed prior to the Maturity Date, the holders of the convertible promissory notes have the option to convert the notes into Series B-1 convertible preferred shares, which have the rights and privileges identical to those of Series B convertible preferred shares in all material aspects save that the conversion share price is determined based on a pre-money valuation of the Company of US$90,000,000.
	In addition, prior to the Maturity Date, the convertible promissory notes holders have the right to exchange the notes into the convertible preferred shares issued in a subsequent preferred shares financing. The price used to determine the number of convertible preferred shares issued in exchange for the convertible promissory notes is equal to the purchase price paid by the investors in the newly issued convertible preferred shares times a discount of 20% or 30%, depending on when the subsequent preferred shares offering occurs. Consequently, the exchange feature permits the convertible promissory notes holder to receive a variable number of shares of an unspecified future series of preferred shares with an aggregate fair value that is based on a fixed monetary amount (the principal amount of the convertible promissory notes that is being exchanged). The Company accounted for this contingent prepayment feature (put option) as an embedded derivative. As of December 31, 2011 and 2012, there was no outstanding embedded derivative due to the exchange of the convertible promissory notes as a result of the completion of Series C Financing on June 8, 2010 as described below.
	Pursuant to the Series C convertible preferred shares purchase agreements dated June 8, 2010 (“Series C Original Issue Date”), (i) the Company issued 22,660,321 Series C-1 convertible preferred shares to certain holders of Series B convertible preferred shares and a third party investor for US$20,000,000 (equivalent to RMB136,431,445) in aggregate or US$0.8826 (equivalent to RMB6.0207) per share (Series C-1 Original Issuance Price), net of issuance costs of RMB343,098. In connection with the issuance of the Series C-1 convertible preferred shares, the Company also issued to the third party investor 1,888,396 Series C Warrants to purchase Series C-3 convertible preferred shares at an exercise price of US$1.0591 per share (“Series C-3 Original Issuance Price”) on June 8, 2010. The Series C Warrants have a one year term.
	On June 8, 2010, as a result of the completion of Series C Financing, the promissory notes holders elected to exchange all convertible notes of US$4,000,000 (equivalent to RMB27,313,600) into 6,474,587 Series C-2 convertible preferred shares at US$0.6178 per share (“Series C-2 Original Issuance Price”). (Series C-1, Series C-2 and Series C-3 convertible preferred shares are collectively referred to as “Series C convertible preferred shares”).
	As described below, the Series B Warrants and Series C Warrants are liability classified. The proceeds received from the issuance of Series B and Series C Financing were first allocated to the Series B Warrants and Series C Warrants respectively based on their fair values with the residual amount allocated to the Series B and Series C-1 convertible preferred shares. The Company determined that there was no embedded beneficial conversion feature attributable to the Series A, Series B and Series C convertible preferred shares at the commitment date since the initial conversion price of the Series A, Series B and Series C convertible preferred shares were greater than the estimated fair values of the Company’s ordinary shares as of May 15, 2005, June 9, 2006 and June 8, 2010, respectively. The estimated fair values of the underlying ordinary shares on May 15, 2005, June 9, 2006 and June 8, 2010 were determined by management based on a retrospective valuation with the assistance of American Appraisal China Limited (“American Appraisal”), an independent valuation firm. The Company first determined its enterprise value by using an income approach which requires the estimation of future cash flows and the application of an appropriate discount rate with reference to comparable listed companies engaged in a similar industry to convert such future cash flows to a single present value, and then allocated the enterprise value between the ordinary shares and preferred shares.
	The significant terms of Series A, Series B and Series C convertible preferred shares are as follows:
	(i) Conversion
	The holders of Series A, Series B and Series C convertible preferred shares have the right to convert all or any portion of their holdings into ordinary shares at a rate of one-for-one at any time, subject to a contingent conversion price adjustment if there are additional ordinary shares issued or deemed to be issued, as defined in the Company’s Memorandum and Articles of Association, at a price lower than the Series A, Series B and Series C convertible preferred shares issuance price. In addition, each Series A, Series B and Series C convertible preferred shares will automatically be converted into ordinary shares upon the consummation of a Qualified Initial Public Offering (“Qualified IPO”), as defined in the Memorandum and Articles of Association.
	The contingent conversion price adjustment may provide the holders of the Series A, Series B and Series C convertible preferred shares with a beneficial conversion feature. However, any such beneficial conversion feature relating to the conversion price adjustment, if any, will only be recognized when the contingency is resolved.
	(ii) Voting
	The holders of Series A, Series B and Series C convertible preferred shares have voting rights equivalent to the ordinary shareholders on an “if-converted” basis.
	(iii) Dividends
	The board of directors of the Company may approve the payment of dividends at their discretion to the holders of Series A, Series B and Series C convertible preferred shares. Any dividend declared and paid on ordinary shares shall be also declared and paid in respect of the Series A, Series B and Series C convertible preferred shares as if all such Series A, Series B and Series C convertible preferred shares has been converted to ordinary shares.
	(iv) Liquidation preference
	The liquidation preference of the holders of Series A, Series B and Series C convertible preferred shares is as follows: in the event of any Liquidation Event, as defined in the Memorandum and Articles of Association, the proceeds shall be distributed according to the following sequence: (i) first to the holders of the Series C convertible preferred shares at 100% of the Series C-1, Series C-2 and Series C-3 Original Issuance Price, plus declared but unpaid dividends on each share of Series C convertible preferred shares; (ii) second to the holders of Series A and Series B convertible preferred shares at 100% of the Series A Original Issue Price and Series B Original Issuance Price, plus declared but unpaid dividends on each share of Series A and Series B convertible preferred shares, respectively; (iii) third to the holders of Series C convertible preferred shares a further amount equal to (a) 50% of the Series C-1, Series C-2 and Series C-3 Original Issue Price, plus declared but unpaid dividends on each share of Series C convertible preferred shares if the Liquidation Event occurs within two years after the Series C Original Issue Date, or (b) 100% of the Series C-1, Series C-2 and Series C-3 Original Issue Price, plus declared but unpaid dividends on each share of Series C convertible preferred shares if the Liquidation Event occurs on a date later than two years after the Series C Original Issue Date; (iv) forth to the holders of Series A and Series B convertible preferred shares a further amount equal to (a) 50% of the Series A and Series B Original Issue Price, plus declared but unpaid dividends on each share of Series C convertible preferred shares if the Liquidation Event occurs within two years after the Series C Original Issue Date, or (b) 100% of the Series A Original Issue Price and Series B Original Issue Price, plus declared but unpaid dividends on each share of Series A and B convertible preferred shares if the Liquidation Event occurs on a date later than two years after the Series C Original Issue Date. The remaining assets of the Company, if any, shall be distributed pro rata to the holders of ordinary shares and Series A, Series B and Series C convertible preferred shares then outstanding, based on the number of ordinary shares then held by each shareholder on an “if-converted” basis.
	(v) Redemption
	In August 2013, the Memorandum and Articles of Association was amended whereby the earliest redemption date of September 30, 2013 was extended to September 30, 2014.
	The holders of Series A, Series B and Series C convertible preferred shares will have the right to request for redemption all or a portion of the respective convertible preferred shares they hold at a price calculated as follows:
	(i) if the aggregate Original Issuance Price amount (the “Investment Amount”) requested to be redeemed by each holder of Series A, Series B and Series C convertible preferred shares plus a return on the Investment Amount at a rate of 25% per annum (“Redemption Return”), is equal to or less than 80% of the cash held by the Company at the time of redemption (“Cash Balance”), accruing from the respective issue date until the redemption date, all preferred shares requested to be redeemed shall be redeemed at a price that is equal to the sum of the Investment Amount and the Redemption Return; (ii) if the sum of the Investment Amount and the Redemption Return is greater than 80% of the Cash Balance, all preferred shares requested to be redeemed shall be redeemed at a price that is equal to 80% of the Cash Balance.
	If any convertible preferred shares are redeemed pursuant to (ii), the Company shall issue to such holder a promissory note that (i) has a principal amount that is equal to the difference between the sum of the Investment Amount and the Redemption Return of such holder and 80% of the Cash Balance; (ii) carries an annual interest of 8%; and (iii) matures 24 months after the redemption.
	For all the periods presented, the Company concluded that it was probable that the Series A, Series B and Series C convertible preferred shares will become redeemable. The Company has elected to accrete changes in the redemption value over the period from the date of issuance to the earliest redemption date using the interest method. The total accretion of Series A convertible preferred shares of RMB1,937,640, RMB1,893,750 and RMB1,649,151, Series B convertible preferred shares of RMB15,662,572, RMB15,307,795 and RMB13,330,623 and Series C convertible preferred shares of RMB37,620,505, RMB41,031,250 and RMB35,731,608 were recorded as a reduction to additional paid-in capital first and then charged against accumulated deficit in the absence of additional paid-in capital for the years ended December 31, 2011, 2012 and 2013, respectively.
	All the Series A, Series B and Series C convertible preferred shares were automatically converted into Class B ordinary shares upon completion of the Company’s IPO in November 2013. As a result, 86,678,104 Class B ordinary shares were issued upon the conversion of Series A, Series B and Series C convertible preferred shares. Upon the conversion, the carrying amounts of the Series A, Series B and Series C convertible preferred shares were recorded in additional paid-in capital of RMB486,844,728 and Class B ordinary shares of RMB53,203.
	Warrants
	Series B Warrants have a one year term and are required to be exercised before the occurrence of a Qualified IPO, as defined in the Memorandum and Articles of Association.
	As discussed above, in conjunction with the Series C convertible preferred shares purchase agreement, on January 8, 2010 the Parent issued 1,888,396 Series C Warrants to purchase Series C-3 convertible preferred shares at an exercise price of US$1.0591 per share to the third party investor.
	The Series B Warrants and Series C Warrants permit the holders to acquire Series B and Series C-3 convertible preferred shares that may require redemption at a future date at the holders’ option, and therefore embody conditional obligations of the Company to repurchase the Company’s preferred shares. Therefore the warrants are classified separately as liabilities (with a corresponding reduction to the carrying amount of Series B and Series C-1 convertible preferred shares respectively) on the dates of issuance at their fair value in accordance with ASC Topic 480, Distinguishing Liabilities from Equity, and remeasured to its fair value at each reporting period.
	On June 6, 2007 the holders of Series B Warrants exercised all of their warrants to purchase an aggregate of 2,083,300 Series B convertible preferred shares of the Parent. The Company received an aggregate of US$699,989 (equivalent to RMB5,340,114) in cash and issued 2,083,300 Series B convertible preferred shares in June 2007.
	On June 2, 2011 the holders of Series C Warrants exercised all of their warrants to purchase an aggregate of 1,888,396 Series C-3 convertible preferred shares of the Parent. The change in the fair value of the warrant liability of RMB2,356,037 for the year ended December 31, 2011 was recorded in the consolidated statements of comprehensive loss. The Parent received an aggregate of US$2,000,000 (equivalent to RMB12,977,201) in cash and issued 1,888,396 Series C-3 convertible preferred shares in June 2011.
	The Company determined that there was no embedded beneficial conversion feature attributable to the Series B and Series C-3 convertible preferred shares, that are the underlying for the Series B warrants and Series C warrants. At the dates of exercise of the Series B and Series C warrants, the amount of the proceeds exceeded the fair value of the ordinary shares into which the Series B and Series C convertible preferred shares can be converted.

Ordinary_Shares_and_Statutory_

Ordinary Shares and Statutory Reserve	12 Months Ended
	Dec. 31, 2013
Equity [Abstract]	'
Ordinary Shares and Statutory Reserve	'
	13	ORDINARY SHARES AND STATUTORY RESERVE
	Ordinary Shares
	Upon incorporation, the Parent’s authorized ordinary shares were 50,000 shares with a par value of US$1 per share. On May 15, 2005 and May 27, 2010 the Parent approved an 100-for-1 stock split, respectively. The total number of authorized ordinary shares as of December 31, 2011 and 2012 were 413,321,896 and the total number of issued and outstanding ordinary shares as of December 31, 2011 and 2012 were 51,880,468. The total number of authorized, issued and outstanding Series A convertible preferred shares as of December 31, 2011 and 2012 were 21,428,600. The total number of authorized, issued and outstanding Series B convertible preferred shares as of December 31, 2011 and 2012 were 34,226,200. The total number of authorized, issued and outstanding of Series C convertible preferred shares as of December 31, 2011 and 2012 were 31,023,304. All applicable share and per share amounts in the accompanying consolidated financial statements have been retroactively adjusted to reflect the effect of the share split.
	In 2007, the Parent granted 575,300 share options at an exercise price of US$0.0001 to a third party consultant in exchange for the consulting service provided in connection with the issuance of Series B convertible preferred shares. In 2008, the third party consultant exercised all the options and received 575,300 ordinary shares. In August 2013, the Parent repurchased and cancelled 575,300 ordinary shares at a total cost of RMB2,500,354 from the shareholder. The excess of the repurchase price over par value of RMB2,499,940 was charged to additional paid-in capital for the year ended December 31, 2013.
	Upon the completion of the Company’s IPO in the NASDAQ Stock Market on November 22, 2013, all of the Parent’s outstanding ordinary shares before the IPO were redesignated as Class B ordinary shares. The Parent increased its authorized ordinary shares from US$50,000 to US$100,000, which were divided into 850,000,000 Class A ordinary shares and 150,000,000 Class B ordinary shares, par value of US$0.0001. Holders of Class A ordinary shares and Class B ordinary shares have the same rights, except for voting rights and conversion rights. Holders of Class A ordinary shares are entitled to one vote per share, while holders of Class B ordinary shares are entitled to ten votes per share. Class B ordinary shares may be converted into the same number of Class A ordinary shares by the holders thereof at any time, while Class A ordinary shares cannot be converted into Class B ordinary shares under any circumstances. The impact of dividing of Class A and Class B ordinary shares has been retroactively reflected in the Company’s capital structure in the consolidated financial statements.
	In connection with its IPO, the Parent issued 48,300,000 Class A ordinary shares with par value of US$0.0001 each, at a price of US$1.87 per share to investors. Net proceeds from such issuance amounted to RMB493,654,481 (net of issuance costs of RMB60,729,250), of which RMB29,647 and RMB493,624,834 were recorded in the Class A ordinary shares and additional paid-in capital, respectively.
	Concurrently upon the completion of the Company’s IPO, the Parent issued 8,021,390 and 2,673,796 Class A ordinary shares to Qihoo 360 Technology Co. Ltd. and Kingsoft Internet Software Holdings Limited, respectively, in a private placement at a price of US$1.87 per share. Proceeds from such issuance of ordinary shares were RMB122,766,552, of which RMB6,564 and RMB122,759,988 were recorded in the Class A ordinary shares and additional paid-in capital, respectively.
	Statutory Reserves
	Under PRC rules and regulations, the Parent’s consolidated PRC subsidiaries and VIEs are required to appropriate 10% of their current year net profit after offsetting prior year accumulated loss, as determined in accordance with PRC accounting rules and regulations, to a statutory surplus reserve until the reserve balance reaches 50% of their registered capital. The appropriation to this statutory surplus reserve must be made before distribution of dividends to the Parent can be made.
	For the year ended December 31, 2011, 2012 and 2013, Jiubang Digital made appropriation to the reserve fund of nil, nil and RMB8,927,264, respectively. As of December 31, 2012 and 2013, the accumulated balance of the statutory surplus reserve was nil and RMB8,927,264, respectively.

ShareBased_Compensation

Share-Based Compensation	12 Months Ended
	Dec. 31, 2013
Disclosure Of Compensation Related Costs Sharebased Payments [Abstract]	'
Share-Based Compensation	'
	14	SHARE-BASED COMPENSATION
	2006 Share Incentive Plan
	In June 2006, the Parent adopted a share incentive plan (the “2006 Plan”), pursuant to which the Parent is authorized to issue options to officers, employees, directors and consultants of the Company to purchase up to 11,507,900 of its ordinary shares (being retroactively adjusted to reflect the effect of the share split). The 2006 Plan expires in ten years. In October 2013, the Board of Directors decreased the number of options issuable under the 2006 Plan to 5,224,126 ordinary shares.
	2010 Share Incentive Plan
	In June 2010, the Parent adopted a share incentive plan (the “2010 Plan”), pursuant to which the Parent is authorized to issue options and other stock-based awards to officers, employees, directors and consultants of the Company to purchase up to 13,196,337 of its ordinary shares. In October 2013, the Board of Directors decreased the number of options issuable under the 2010 Plan to 5,373,659 ordinary shares.
	2013 Share Incentive Plan
	In October 2013, the Parent adopted a share incentive plan (the “2013 Plan”), pursuant to which the Parent is authorized to issue options and other stock-based awards to officers, employees, directors and consultants of the Company to purchase up to 4,243,070 of its ordinary shares.
	In December 2011, the Board of Directors approved to grant options to an officer to purchase an aggregate of 834,287 ordinary shares under the 2006 Plan. The exercisability and the exercise price of the options are dependent upon the completion of the Company’s IPO, as follows:
		(a)	In the event that the post-IPO valuation of the Company is not less than US$1 billion, the exercise price shall be US$1.8 per share.
		(b)	In the event that the post-IPO valuation of the Company is less than US$1 billion, the exercise price shall be half of the public offering price per share of the Company.
	50%, 30% and 20% of the options will vest on the first, second and third anniversary of the IPO of the Company. All the options that are not exercisable due to the earlier termination of the employment relationship between the officer and the Company will become null and void upon the occurrence of such earlier termination. In June 2013, the Company terminated the employment with this officer. As part of the severance package, the options granted to this officer that would have otherwise been forfeited were modified such that 667,430 share options will be immediately vested upon an IPO. The exercisability and the exercise price of the options remained the same. Since the exercisability is dependent upon the Company’s IPO, and it is not probable that this performance condition can be achieved until the IPO is effective, no compensation expense relating to the options was recorded for the years ended December 31, 2011 and 2012. During 2013, upon the completion of the Company’s IPO, RMB3,761,265 was recognized as compensation expenses.
	In July and December 2011, total of 1,249,893 share options were granted to the Company’s employees with 25% or 40% vesting on the second or third anniversary of the grant date and the remaining 60% or 75% vesting evenly over the following 29 months or 36 months.
	In July 2012, 75,675 share options were granted to the Company’s employees with 25% vesting on the third anniversary of the grant date and the remaining 75% vesting evenly over the following 36 months.
	In December 2012, 305,878 share options were granted to the Company’s employees with 25% vesting on the third anniversary of the grant date and the remaining vesting evenly over the following 3 years.
	In June 2013, 3,372,300 share options were granted to certain employees with 25% vesting on the third anniversary of the grant date and the remaining 75% to be vested evenly over the following three years, provided further, that if the Company completes its IPO before December 31, 2013, each of the above vesting dates shall be automatically accelerated by six months. The exercise price of these options is US$0.8826 per share.
	In June 2013, the Board of Directors approved the grant of options to certain employees to purchase an aggregate of 274,100 ordinary shares of the Parent at an exercise price of US$0.0001 per share under the 2006 Plan. 25% of these share options will vest at the anniversary of the closing date of IPO (“vesting commencement date”) and 25% of these share options will vest each year thereafter on the same day of the month as the vesting commencement date.
	In September 2013, 1,677,500 share options were granted to certain employees. 25% of the options vest on the third anniversary of the grant date with the remaining 75% to be vested evenly over the following three years, provided further, that if the Company completes its IPO before December 31, 2013, each of the above vesting dates shall be automatically accelerated by six months. The exercise price of these options is US$0.8826 per share.
	In September 2013, the Parent granted rights to certain officers to purchase an aggregate of 2,831,374 and 13,266,202 ordinary shares of the Parent at an exercise price of US$0.28 and US$0.8826 per share, respectively. The rights are exercisable at the earlier of (i) the Company’s IPO, or (ii) the first anniversary of the grant date. 25% of the ordinary shares obtained upon exercise shall become transferrable on each of the first, second, third and fourth anniversary of the grant date. In the event that the officer terminates the employment with the Company, any ordinary shares that are not transferrable will be forfeited, and the Company will repurchase these ordinary shares at the purchase price the officer paid.
	In September 2013, the Parent granted rights to an officer to purchase an aggregate of 163,536 ordinary shares of the Parent at an exercise price of US$0.8826 per share. The options vest upon the Company’s IPO, subject to meeting certain terms and conditions. Since such terms and conditions were not met, these share options were fully forfeited upon the Company’s IPO.
	In September 2013, the Parent modified the exercise price of 3,452,400 vested options held by an officer. The exercise price was changed from US$0.02 to US$0.0001. The Company determined the difference between the fair value of the vested options and the fair value of the original award before it was modified, and immediately recognized the incremental fair value of the vested options of RMB426,887 as compensation expense in the year ended December 31, 2013.
	In November 2013, 35,000 share options were granted to certain directors. 30%, 30% and 40% of the options vest on the first, second and third anniversary of the grant date. All the options that are not exercisable due to the earlier termination of the contract between the director and the Company become null and void upon the occurrence of such earlier termination. The exercise price of these options is US$1.87 per share. 34,759 restricted shares, which were fully and immediately vested at the date of grant, were also granted to these directors.
	A summary of share options activity for the years ended December 31, 2011, 2012 and 2013 is as follows:
			Number of			Weighted			Weighted			Aggregate
			Shares			average			remaining			intrinsic
						exercise			contractual			value
						price			Years			US$
						US$
	Outstanding as of January 1, 2011			7,837,748			0.6
	Granted			2,084,180			1.31
	Exercised			—			0
	Forfeited			(199,200	)		1.3
	Expired			—			0
	Outstanding as of December 31, 2011			9,722,728			0.66
	Granted			381,553			1.9
	Exercised			—			0
	Forfeited			(409,864	)		1.43
	Expired			—			0
	Outstanding as of December 31, 2012			9,694,417			0.67
	Granted			21,620,012			0.82
	Exercised			(3,452,400	)		0.0001
	Forfeited			(2,710,235	)		0.9
	Expired			(56,466	)		1.29
	Modification			(166,857	)		—
	Outstanding as of December 31, 2013			24,928,471			0.88			9.44			63,960,173
	Vested and expected to vest as of December 31, 2013			24,153,796			0.84			9.41			61,706,600
	Exercisable as of December 31, 2013			888,284			1.19			4.82			1,978,438
	The Company calculated the fair value of the share options on the grant dates using the Binomial option-pricing valuation model. The assumptions used in the valuation model are summarized in the following table.
			Awards granted in
			2011			2012			2013
	Expected dividend yield			0	%		0	%		0	%
	Expected volatility			63% - 64	%		60% - 63	%		54% - 60	%
	Risk-free interest rate			2.74% - 4.19	%		2.02% - 2.77	%		1.72% - 2.97	%
	Exercise multiple			2.2			2.2			2.2
	Estimated fair value of underlying ordinary shares (per share)		US$	0.48 - 0.59		US$	0.64 - 0.84		US$	1.65 - 1.87
	Because the Company’s ordinary shares did not have a trading history at the time the options were issued, the expected volatility was based on the historical volatilities of comparable publicly traded companies engaged in the similar industry.
	The estimated fair value of the underlying ordinary shares on each date of grant was determined by management based on a retrospective valuation conducted by American Appraisal. The Company first determined its enterprise value by using income approach, which requires the estimation of future cash flows, and the application of an appropriate discount rate with reference to comparable listed companies engaged in the similar industry to convert such future cash flows to a single present value, and then allocated the enterprise value between the ordinary shares and preferred shares.
	No income tax benefit was recognized in the consolidated statements of comprehensive income (loss) for these share options as such compensation expenses were not tax deductible.
	The fair values of the options granted of the Company for the years ended December 31, 2011, 2012 and 2013 are as follows:
			Year Ended December 31,
			2011			2012			2013
			RMB			RMB			RMB
	Weighted average grant date fair value of option (per share)			1.65			2.21			7.33
	Aggregate grant date fair value of options			3,429,048			843,121			158,567,632
The amount of compensation costs recognized for share options for the years ended December 31, 2011, 2012 and 2013 is as follows:
		Year Ended December 31,
		2011			2012			2013
		RMB			RMB			RMB
Cost of revenues			74,458			76,111			639,246
Research and development expenses			111,716			164,374			1,944,824
Sales and marketing expenses			52,355			124,850			728,459
General and administrative expenses			53,365			60,748			14,510,015
Total share-based compensation costs			291,894			426,083			17,822,544
As of December 31, 2013, there were unrecognized compensation costs of approximately RMB143,277,755 related to unvested share options. The unrecognized compensation costs are expected to be recognized over the remaining weighted-average vesting period of 3.6 years.

Earnings_Loss_Per_Share

Earnings (Loss) Per Share	12 Months Ended
	Dec. 31, 2013
Earnings Per Share [Abstract]	'
Earnings (Loss) Per Share	'
	15	EARNINGS (LOSS) PER SHARE
	Basic and diluted earnings (loss) per ordinary share is calculated as follows:
			Year Ended December 31,
			2011			2012			2013
			RMB			RMB			RMB
	Numerator:
	Net income (loss) applicable to common stock			(97,996,759	)		(43,064,771	)		41,103,510
	Earnings allocated to participating redeemable convertible preferred shares			—			—			(21,903,467	)
	Net income (loss) for basic earnings per share			(97,996,759	)		(43,064,771	)		19,200,043
	Denominator:
	Weighted average number of ordinary shares outstanding			51,880,468			51,880,468			67,653,340
	Basic earnings (loss) per ordinary share			(1.89	)		(0.83	)		0.28
	Numerator:
	Net income (loss) allocated to ordinary shareholders as reported in basic earnings (loss) per ordinary share			(97,996,759	)		(43,064,771	)		19,200,043
	Denominator:
	Weighted average shares of ordinary shares outstanding as reported in basic earnings (loss) per ordinary share			51,880,468			51,880,468			67,653,340
	Dilutive effect of outstanding share options			—			—			3,296,870
				51,880,468			51,880,468			70,950,210
	Diluted earnings (loss) per ordinary share			(1.89	)		(0.83	)		0.27
	The following table summarizes potential ordinary shares outstanding excluded from the calculation of diluted earnings (loss) per ordinary share for the years ended December 31, 2011, 2012 and 2013, because their effect is anti-dilutive:
			Year Ended December 31,
			2011			2012			2013
	Shares issuable under share options			9,722,728			9,694,417			3,829,315

Related_Party_Transactions

Related Party Transactions	12 Months Ended
	Dec. 31, 2013
Related Party Transactions [Abstract]	'
Related Party Transactions	'
	16	RELATED PARTY TRANSACTIONS
	The amounts due from related parties are summarized as follows:
					December 31,
					2012		2013
					RMB		RMB
	Amounts due from related parties
	Deng Yuqiang		(i	)		2,045,455		—
	Zhang Xiangdong		(i	)		1,265,454		—
	Total due from related parties					3,310,909		—
	(i)	Deng Yuqiang, the Company’s co-founder and chief executive officer, and Zhang Xiangdong, the Company’s co-founder and president, borrowed RMB3,511,093 and RMB1,265,454, respectively from the Company in 2012. Part of the loan provided to Deng Yuqiang was offset by an equivalent amount of RMB1,470,258 due to him. The outstanding amounts due from Deng Yuqiang and Zhang Xiangdong as of December 31, 2012 were non-interest bearing and subsequently received by the Company in cash on August 21, 2013. Zhang Xiangdong borrowed an additional RMB517,500 from the Company, and Zhang Xiangdong subsequently repaid the amount to the Company in cash in August 2013.

Commitments_and_Contingency

Commitments and Contingency	12 Months Ended
	Dec. 31, 2013
Commitments And Contingencies Disclosure [Abstract]	'
Commitments and Contingency	'
	17	COMMITMENTS AND CONTINGENCY
	Future minimum lease payments under non-cancelable operating lease agreements and subleased rent income as of December 31, 2013 are as follows. The Company’s leases do not contain any contingent rent payment terms.
			Minimum		Less: Sublease			Total
			rentals		rental income			RMB
			RMB		RMB
	Years ending December 31,
	2014			18,780,908		(5,160,000	)		13,620,908
	2015			14,111,781		(2,365,000	)		11,746,781
	2016			8,275,616		—			8,275,616
	2017			1,274,959		—			1,274,959
	Total			42,443,264		(7,525,000	)		34,918,264
	Rental expense incurred under operating leases, net of sublease rental income was RMB9,141,000, RMB13,374,000, and RMB17,429,306 for the years ended December 31, 2011, 2012 and 2013, respectively.

Sungy_Mobile_Limited_Parent_Co

Sungy Mobile Limited (Parent Company)	12 Months Ended
	Dec. 31, 2013
Condensed Financial Information Of Parent Company Only Disclosure [Abstract]	'
Sungy Mobile Limited (Parent Company)	'
	18	Sungy Mobile Limited (Parent Company)
	The following presents condensed financial information of the Parent Company only.
	Condensed balance sheets
			December 31,
			2012			2013
			RMB			RMB
	Cash			14,121,730			705,047,599
	Prepaid expenses and other current assets			—			2,234,180
	Investment in and amounts due from subsidiaries			126,730,258			236,814,824
	Total assets			140,851,988			944,096,603
	Accrued expenses and other current liabilities			—			3,320,945
	Amounts due to subsidiaries			23,166,393			105,785,121
	Total liabilities			23,166,393			109,106,066
	Redeemable Series A convertible preferred shares			21,940,700			—
	Redeemable Series B convertible preferred shares			159,973,556			—
	Redeemable Series C convertible preferred shares			265,213,659			—
	Ordinary shares			42,360			133,483
	Additional Paid-in Capital			—			1,111,259,393
	Accumulated other comprehensive income			40,335,417			45,021,487
	Accumulated deficit			(369,820,097	)		(321,423,826	)
	Total shareholders’ equity (deficit)			(329,442,320	)		834,990,537
	Commitments and contingencies			—			—
	Total liabilities, redeemable convertible preferred shares and shareholders’ equity (deficit)			140,851,988			944,096,603
	Condensed statements of comprehensive income (loss)
			2011			2012			2013
			RMB			RMB			RMB
	Revenues			—			—			—
	Cost of revenues			—			—			—
	Gross profit			—			—			—
	Operating expenses			(856,602	)		(460,046	)		(20,844,955	)
	Operating loss			(856,602	)		(460,046	)		(20,844,955	)
	Change in fair value of warrants			(2,356,037	)		—			—
	Share of earnings (loss) of subsidiaries			(39,563,403	)		15,628,070			112,659,847
	Income (loss) before income taxes			(42,776,042	)		15,168,024			91,814,892
	Income tax expense			—			—			—
	Net income (loss)			(42,776,042	)		15,168,024			91,814,892
	Foreign currency translation adjustment, net of nil income taxes			18,113,956			1,334,554			4,686,070
	Comprehensive income (loss)			(24,662,086	)		16,502,578			96,500,962
	Condensed statements of cash flows
			2011			2012			2013
			RMB			RMB			RMB
	Net cash used in operating activities			(9,508	)		(157,634	)		(7,591,906	)
	Investing activities:
	Cash contribution into a subsidiary			—			(15,738,400	)		—
	Net cash used in investing activities			—			(15,738,400	)		—
	Financing activities:
	Cash received on behalf of subsidiaries and variable interest entity			1,126,824			16,055,569			73,410,999
	Payment of issuance cost of ordinary shares in connection with IPO			—			—			(9,444,448	)
	Proceeds from issuance of ordinary shares upon IPO, net of underwriting discounts and commissions of RMB39,307,514			—			—			515,076,220
	Proceeds from concurrent private placement issuance of ordinary shares in connection with IPO			—			—			122,766,552
	Payment for repurchase of ordinary shares			—			—			(2,500,354	)
	Exercise of share options			—			—			2,123
	Proceeds from exercise of liability classified warrants			12,977,201			—			—
	Net cash provided by financing activities			14,104,025			16,055,569			699,311,092
	Effect of foreign currency exchange rate changes on cash			(377,470	)		(36,877	)		(793,317	)
	Net increase in cash			13,717,047			122,658			690,925,869
	Cash at beginning of year			282,025			13,999,072			14,121,730
	Cash at end of year			13,999,072			14,121,730			705,047,599

Subsequent_Events

Subsequent Events	12 Months Ended
	Dec. 31, 2013
Subsequent Events [Abstract]	'
Subsequent Events	'
	19	SUBSEQUENT EVENTS
	On February 7, 2014, the Company entered into a definitive agreement to acquire GetJar, Inc. (“GetJar”), a privately held mobile ad network based in California. This acquisition was made to support the Company’s mobile advertising research and development initiatives. The total purchase consideration is US$5.3 million in cash. In addition, an aggregate of 1,443,074 Class A ordinary shares are issuable to the seller of GetJar by May 2016 if certain performance targets are achieved. Furthermore, the Company granted restricted shares of 3,074,004 with certain performance condition to the management and key personnel of GetJar who are employed by the Company. This transaction will be accounted for under the acquisition method of accounting in accordance with ASC Topic 805, Business Combinations. The initial accounting for this business combination is incomplete as the Company is in the process of determining the fair value of assets acquired and liabilities assumed at the acquisition date.
	In February 2014, the Company established a subsidiary with 75% equity interest. The registered capital of the subsidiary is RMB10 million. This subsidiary will be engaged in online game business. Furthermore, subsequent to December 31, 2013, the Company acquired three online game companies through separate transactions. The total consideration for the three acquisitions is approximately RMB1.8 million.
	On April 17, 2014, the Company purchased 290,000 shares of Weibo Corporation, a Cayman Islands company with operations substantially in PRC, at its initial public offering price of $17 per share. Weibo Corporation is listed in the United States.

Summary_of_Significant_Account1

Summary of Significant Accounting Policies (Policies)

12 Months Ended

Dec. 31, 2013

Accounting Policies [Abstract]

'

Basis of Presentation

'

(a) Basis of Presentation

The accompanying consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles (“U.S. GAAP”).

Principles of Consolidation

'

(b) Principles of Consolidation

The consolidated financial statements include the financial statements of the Parent, its consolidated subsidiaries and VIEs for which the Parent, through its wholly-owned subsidiary, Jiubang Computer, is the primary beneficiary. All significant intercompany balances and transactions have been eliminated upon consolidation.

Use of Estimates

'

(c) Use of Estimates

The preparation of consolidated financial statements in accordance with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. Significant items subject to such estimates and assumptions include the fair value valuations of financial and equity instruments and share-based payments, the collectability of accounts receivable, the realizability of deferred income tax assets, the useful lives and residual values of property and equipment, the estimated useful lives of mobile application products, fair value of postcontract customer support (“PCS”), and the recoverability of the carrying values of long-lived assets. The current economic environment has increased the degree of uncertainty inherent in those estimates and assumptions. Actual results could differ from those estimates.

Foreign Currency

'

(d) Foreign Currency

The accompanying consolidated financial statements have been expressed in Renminbi (“RMB”), the Company’s reporting currency.

The functional currency of the Parent and its subsidiaries in Cayman Islands, Hong Kong and the United States is the U.S. dollar (“US$”). The functional currency of the Parent’s consolidated PRC subsidiaries and VIEs is the RMB.

Transactions denominated in currencies other than the functional currency are remeasured into the functional currency at the exchange rates prevailing at the date of the transactions. Monetary assets and liabilities denominated in a foreign currency are remeasured into the functional currency using the applicable exchange rate at the balance sheet date. The resulting exchange differences are recorded in general and administrative expenses in the consolidated statements of comprehensive income (loss).

Assets and liabilities of the entities with functional currencies other than RMB are translated into RMB using the exchange rate on the balance sheet date. Revenues and expenses are translated into RMB at average rates prevailing during the reporting period. The resulting foreign currency translation adjustments are recognized as a separate component of accumulated other comprehensive income within shareholders’ equity (deficit).

For the convenience of readers, the 2013 RMB amounts included in the accompanying consolidated financial statements have been translated into US$ at the rate of US$1.00 =MB6.0537, being the noon buy rate for US$ in effect on December 31, 2013 in the City of New York for cable transfer in RMB per US$ as certified for custom purposes by the Federal Reserve Bank of New York. No representation is made that RMB amounts could have been, or could be, converted into US$ at that rate or at any other certain rate on December 31, 2013, or at any other date. The US$ convenience translation is not required under U.S. GAAP and all US$ convenience translation amounts in the accompanying consolidated financial statements are unaudited.

Commitments and Contingencies

'

(e) Commitments and Contingencies

In the normal course of business, the Company is subject to loss contingencies, such as legal proceedings and claims arising out of its business, that cover a wide range of matters, including, among others, government investigations, shareholder lawsuits, and non-income tax matters. An accrual for a loss contingency is recognized when it is probable that a liability has been incurred and the amount of loss can be reasonably estimated. If a potential material loss contingency is not probable but is reasonably possible, or is probable but cannot be estimated, then the nature of the contingent liability, together with an estimate of the range of possible loss if determinable and material, is disclosed.

Fair Value Measurements

'

(f) Fair Value Measurements

The Company applied the provisions of Accounting Standards Codification (“ASC”) Topic 820, Fair Value Measurements and Disclosures (“ASC Topic 820”), for fair value measurements of financial assets and financial liabilities and for fair value measurements of nonfinancial items that are recognized or disclosed at fair value in the financial statements on a recurring and nonrecurring basis. ASC Topic 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. When determining the fair value measurements for assets and liabilities required or permitted to be recorded at fair value, the Company considers the principal or most advantageous market in which it would transact and it considers assumptions that market participants would use when pricing the asset or liability. ASC Topic 820 also establishes a framework for measuring fair value and expands disclosures about fair value measurements.

ASC Topic 820 establishes a fair value hierarchy that requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC Topic 820 establishes three levels of inputs that may be used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurements) and the lowest priority to measurements involving significant unobservable inputs (Level 3 measurements). The three levels of the fair value hierarchy are as follows:

•

Level 1 inputs are quoted prices (unadjusted) in active markets for identical assets or liabilities that the Company has the ability to access at the measurement date.

•

Level 2 inputs are inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly.

•

Level 3 inputs are unobservable inputs for the asset or liability.

The level in the fair value hierarchy within which a fair value measurement in its entirety falls is based on the lowest level input that is significant to the fair value measurement in its entirety. In situations where there is little, if any, market activity for the asset or liability at the measurement date, the fair value measurement reflects management’s own judgments about the assumptions that market participants would use in pricing the asset or liability. Those judgments are developed by management based on the best information available in the circumstances.

The carrying amounts of cash, short-term investment, accounts receivable, amount due from related parties, accounts payable, and accrued expenses and other current liabilities, as of December 31, 2012 and 2013, approximate fair value because of the short maturity of these instruments.

Cash

'

(g) Cash

Cash consists of cash on hand and cash in banks. None of the Company’s cash is restricted from withdrawal.

Cash balances include demand deposits in:

December 31,

2012

2013

RMB

RMB

Financial institutions in the mainland of the PRC

—Denominated in RMB

47,358,807

713,371,057

—Denominated in US$

16,519,981

723,094

Total cash balances held at mainland PRC financial institutions

63,878,788

714,094,151

Financial institutions in Hong Kong Special Administrative Region (“HKSAR”) of the PRC

—Denominated in RMB

5,693,406

106,581

—Denominated in Hong Kong dollar

1,704,880

62,206

—Denominated in US$

6,704,840

32,652,558

—Denominated in British pound

18,604

18,413

Total cash balances held at HKSAR financial institutions

14,121,730

32,839,758

Financial institutions in United States

—Denominated in RMB

—

64,145

—Denominated in US$

5,263,420

12,131,440

Total cash balances held at United States financial institutions

5,263,420

12,195,585

Total cash balances held at financial institutions

83,263,938

759,129,494

Management believes these financial institutions have high credit ratings.

Accounts Receivable

'

(h) Accounts Receivable

The Company maintains an allowance for doubtful accounts for estimated losses resulting from the inability of its customers to make required payments. In establishing the required allowance, management considers historical losses adjusted to take into account current market conditions and customers’ financial condition, the amount of receivables in dispute, and the current receivables aging and current payment patterns. Accounts receivable are charged off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. The Company does not have any off-balance-sheet credit exposure related to its customers. No allowance for accounts receivable was provided as of December 31, 2012 and 2013 as the Company believes that it is probable the accounts receivable will be fully collected.

Property and Equipment, net

'

(i) Property and Equipment, net

Property and equipment is stated at historical cost.

Depreciation expense is calculated based on the straight line method over the following useful lives, taking into consideration the assets’ estimated residual value:

Computer equipment

3 to 5 years

Office equipment and furniture

3 to 5 years

Motor vehicles

4 years

Leasehold improvements

the shorter of the lease terms or the estimated useful lives of the assets

Intangible Assets

'

(j) Intangible Assets

Intangible assets mainly comprise literature content copyrights purchased from third parties. The estimated useful life of intangible assets, which is the period over which the intangible asset is expected to contribute directly or indirectly to the future cash flows of the Company, ranges between 1 and 10 years. Intangible assets are amortized on a straight-line basis, as the pattern of the economic benefit of intangible assets cannot be reliably determined over their estimated useful lives.

Impairment of Long-Lived Assets

'

(k) Impairment of Long-Lived Assets

Long-lived assets, such as property and equipment, and intangible assets subject to amortization, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. If circumstances require a long-lived asset or asset group be tested for possible impairment, the Company first compares undiscounted cash flows expected to be generated by that asset or asset group to its carrying value. If the carrying value of the long-lived asset or asset group is not recoverable on an undiscounted cash flow basis, impairment is recognized to the extent that the carrying value exceeds its fair value. Fair value is determined through various valuation techniques including discounted cash flow models, quoted market values and third-party independent appraisals, as considered necessary.

Equity Method Investment

'

(l) Equity Method Investment

Investments where the Company does not have a controlling financial interest, but has the ability to exercise significant influence over the operating and financial policies of the investee, are accounted for using the equity method of accounting. Under the equity method of accounting, the Company’s share of the investee’s results of operations is reported as share of income (losses) of equity method investments in the consolidated statements of comprehensive income (loss).

The Company recognizes an impairment loss when there is a decline in value below the carrying value of the equity method investment that is considered to be other-than-temporary. The process of assessing and determining whether impairment on an investment is other-than-temporary requires a significant amount of judgment. To determine whether an impairment is other-than-temporary, management considers whether it has the ability and intent to hold the investment until recovery and whether evidence indicating the carrying value of the investment is recoverable outweighs evidence to the contrary. Evidence considered in this assessment includes the reasons for the impairment, the severity and duration of the decline in value, any change in value subsequent to the period end, and forecasted performance of the investee.

Operating Leases

'

(m) Operating Leases

The Company leases premises for offices under non-cancellable operating leases. Leases with escalated rent provisions are recognized on a straight-line basis commencing with the beginning of the lease term. There are no capital improvement funding, other lease concessions or contingent rent in the lease agreements.

The Company subleases a portion of the leased premises to a third party. Income from subleases is recognized on a straight-line basis over the term of the lease and recognized as a reduction of gross rental expenses.

Revenue Recognition

'

(n) Revenue Recognition

Revenue is recognized when all of the following conditions are met: persuasive evidence of an agreement exists, delivery has occurred or service has been rendered, the price is fixed or determinable and collectability is reasonably assured. The Company evaluates whether it is appropriate to record the gross amount of its revenues and related costs by considering a number of factors, including, among other things, whether the Company is the primary obligor under the arrangement, has inventory risk, and has latitude in establishing prices.

These criteria as they relate to each of the following major revenue generating activities are described below.

Mobile Application Products and Services Revenue

The Company develops and sells mobile application products, including Go Series applications and themes and widgets that can be used in the application through online application stores such as Google Play. Mobile phone users can access those stores and download the mobile application products by making payment through the payment agents authorized by the relative stores.

For the sale of mobile application products, when no free updates or other PCS are provided, revenues are recognized upon the delivery of the mobile application products and the other revenue recognition criteria are met at time of delivery.

The Company began to sell a mobile application product in December 2012 for which free upgrades are provided on a when-and-if-available basis for an unspecified period, which is considered PCS. Since the Company was not able to establish vendor-specific objective evidence (“VSOE”) of the fair value of the PCS, the Company recognized revenue from the sale of the mobile application ratably over the estimated life of the mobile application during the year ended December 31, 2012.

In June 2013, the Company’s management having the relevant authority established the selling price or VSOE of the PCS. The sales term of the mobile application product was modified by explicitly stating separate sales prices for the mobile application and the one-year free upgrades, as well as the annual renewal rate for upgrades after the one year period. The Company believes the annual renewal rate for the upgrades is substantive because the renewal rate is within the Company’s normal pricing practice and the expected life of mobile application product is more than two years.

The separate sales prices for the mobile application with the one-year free upgrades, and the annual renewal rate were introduced to the marketplace within 30 days after they were established by the Company’s management having the relevant authority and did not change from the prices established by management having the relevant authority.

Therefore, for the year ended December 31, 2013, the residual method was applied for the sale of the mobile application product. That is, upon the sale of the mobile application, the consideration attributable to the fair value of the PCS is initially deferred and recognized as revenue on a straight-line basis over the one year service period with the remaining or residual consideration recognized as revenue. The Company does not sell the mobile application product without PCS.

The Company also offers advertising service on its mobile application products. The Company’s revenue recognition policy for the provision of advertising services on the Company’s mobile application products is the same as the revenue recognition policy for the provision of advertising services on the Company’s portal websites described below.

The majority of the Company’s revenues for mobile application products and services are derived from countries outside of China.

Mobile Reading Revenue

Service provided directly to users

The Company generates revenue from the sale of online premium literature contents to the users. The users purchase the content by chapter or by book and cannot cancel the purchase once made.

The content sold to the users usually has no expiry period unless otherwise stated. The revenue from the sale of online content or other community tools (such as votes and gifts for an author) is recognized at the time of sale as the Company does not have any further obligation after providing the content to the user upon sale and all other criteria for revenue recognition are met.

Service provided to users through third parties

The Company also derives revenues by providing its literature contents to third parties, primarily mobile operators. The Company uploads the literature content to wireless platforms of the mobile operators and the royalty right resides with the Company. The mobile operators charge a fee from its wireless users when they access the Company’s literature contents through the mobile operator’s wireless platform via their wireless devices (such as mobile handsets). Such fee is charged either on a monthly subscription basis under which users can access the variety of contents offered on the mobile operators’ platform or per usage basis based on the number of books or chapters of the Company’s literature content accessed by the users. The Company receives an agreed percentage of the fee from the mobile operators.

For the per usage basis arrangement, the Company has access to the information on the content accessed by the wireless users from a platform operated by the mobile operator on a monthly basis. With respect to the monthly subscription basis arrangement, the Company relies on the monthly billing statements generated by the mobile operator each month to determine its share of the fees. There is normally time lag of 3 to 4 months until the Company receives the billing statements from the mobile operator and the Company has no visibility into these revenues prior to receipts of the billing statements.

•

Under the per usage basis, since the Company has timely access to usage information, revenues are recognized in the period in which the content has been provided that no significant obligation remains, collection of the receivable is reasonably assured and the amounts can be reliably estimated. The revenue is measured based on Company’s analysis of the usage information for the month provided by the mobile operators and the contractual rates with the mobile operators. Based on revenues amounts subsequently confirmed by the mobile operators, there were no significant adjustments between the Company’s analysis of the usage information and the mobile operators’ statements received during the periods presented.

•

Under the monthly subscription basis, since the Company does not have timely access to usage information, revenue is recognized in the period when the billing statements for the related service have been received.

The revenues recognized under the arrangements with the mobile operators represent only the Company’s share of the revenues to be received from the operators since the Company is not the primary obligor in the arrangement.

Mobile Portal Marketing Revenue

The Company offers customers to advertise on its portal websites in particular formats and over particular periods of time. The portal advertising formats primarily include banners, links, logos, buttons, pop-up windows, jump-out boxes, floating signs, and rich media. Portal advertising agreements are entered into with various third-party advertising agencies representing their customers and with advertising customers directly. For certain advertising agreements, the Company is required to pay certain percentages of revenues to the advertising agencies as rebates. The Company has two pricing models offered to advertisers, consisting of a fixed price pricing model and a cost per action pricing model.

Under the fixed price pricing model, the Company charges advertisers a fixed fee to advertise over a period of time. Mobile portal marketing revenue, net of agency cash rebates, is recognized ratably over the period in which the advertisement is displayed and only if collection of the resulting receivable is reasonably assured.

Under the cost per action pricing model, the advertisers pay the Company only when a user clicks on or downloads one of their advertisements or installs or activates the products advertised. The Company recognizes revenue on the fees charged to advertisers each time a user clicks on or downloads one of the advertisements or installs or activates the products advertised that appear on the Company’s portal websites.

Other Revenues

Other revenues are primarily derived from fee received from third parties for the sale of digital products and services such as paid content, picture download, and access to game or music files, that are provided by third parties. The Company recognizes the fee as revenue once the products are delivered or the services are rendered.

Revenue concentration

Revenue from a customer that individually exceeds 10% of the Company’s total revenues is from a mobile operator. Revenue derived from this customer is as follows:

2011

2012

2013

RMB

%

RMB

%

RMB

%

Customer A

23,418,536

24

%

54,564,962

29

%

68,220,511

21

%

Customers accounting for 10% or more of accounts receivable, net are as follows:

December 31,

2012

2013

RMB

%

RMB

%

Customer A

13,447,447

29

%

16,397,159

19

%

Customer B

—

—

15,800,361

19

%

Business Tax and Value Added Tax (“VAT”)

Revenue is net of business taxes at the rate of 3-5% of gross revenues or VAT at the rate of 6% of gross revenues. Business tax and VAT collected from customers, net of VAT paid for purchases, are recorded as liabilities in the consolidated balance sheets until it is paid to the tax authorities.

Cost of Revenues

'

(o) Cost of Revenues

Costs of revenues consist primarily content acquisition cost, such as copyright fees for online literature, fees paid to third parties for developing themes, distribution fee, which is the amount paid or payable to third parties that direct customers to access the Company’s products or services, processing fees paid to mobile application stores, custody and bandwidth costs, office rental fees, depreciation expense, salaries and benefits, share-based compensation and other expenses of those departments directly involved in the provision of the Company’s services and the sale of mobile application products.

Research and Development Expenses

'

(p) Research and Development Expenses

Research and development expenses primarily consist of software developed for internal use and mobile application products developed for sale.

Software developed for internal use

The Company expenses all costs that are incurred in connection with the planning and implementation phases of the development of software. Costs incurred in the development phase are capitalized and amortized over the estimated product life. No costs were capitalized for any of the periods presented.

Mobile application products developed for sale

Costs incurred internally in researching and developing a software product are charged to expense as research and development costs prior to technological feasibility being established for the product. Once technological feasibility is established, all software costs are capitalized until the product is available for general release to customers. Technological feasibility is established upon completion of all the activities that are necessary to substantiate that the software product can be produced in accordance with its design specifications, including functions, features, and technical performance requirements. No costs were capitalized for any of periods presented.

Government Grant

'

(q) Government Grant

Government grants are recognized when there is reasonable assurance that the Company will comply with the conditions attaching to them and the grants will be received. Government grants for the purpose of giving financial support to the Company for a specific project with future related costs are recognized as a deduction to the project cost when incurred in the Company’s consolidated statements of comprehensive income (loss). Government grants that compensate the acquisition cost of an asset are deducted from the carrying amount of the asset and effectively recognized in profit or loss over the useful life of the asset by way of reducing depreciation expense.

Government grants received in advance is recorded in accrued expenses and other current liabilities or non-current liabilities in the consolidated balance sheet based on the expected period of usage of the government grants.

Income Taxes

'

(r) Income Taxes

Income taxes are accounted for under the asset and liability method. Deferred income tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and tax loss and tax credit carryforwards. Deferred income tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the periods in which those temporary differences are expected to be recovered or settled. The effect on deferred income tax assets and liabilities of a change in tax rates or tax laws is recognized in the consolidated statements of comprehensive income (loss) in the period the change in tax rates or tax laws is enacted. A valuation allowance is provided to reduce the carrying amount of deferred income tax assets if it is considered more likely than not that some portion or all of the deferred income tax assets will not be realized.

The Company recognizes in the consolidated financial statements the impact of a tax position, if that position is more likely than not of being sustained upon examination, based on the technical merits of the position. Recognized income tax positions are measured at the largest amount that is greater than 50% likely of being realized. Changes in recognition or measurement are reflected in the period in which the change in judgment occurs. The Company has elected to classify interest and penalties related to an unrecognized tax benefits, if and when required, as part of income tax expense in the consolidated statements of comprehensive income (loss).

Employee Benefit Plans

'

(s) Employee Benefit Plans

As stipulated by the regulations of the PRC, the Company’s consolidated PRC subsidiaries and VIEs are required to contribute to various defined contribution plans, organized by municipal and provincial governments on behalf of their employees. The contributions to these plans are based on certain percentages of the employee’s standard salary base as determined by the local social security bureau. The Company has no other obligation for the payment of employee benefits associated with these plans beyond the annual contributions described above.

Employee benefit expenses recognized under these plans for the years ended December 31, 2011, 2012 and 2013 are allocated to the following items:

Year Ended December 31,

2011

2012

2013

RMB

RMB

RMB

Cost of revenues

2,777,669

3,040,042

3,188,742

Research and development expenses

2,938,029

3,622,003

4,520,663

Selling and marketing expenses

2,726,135

4,174,193

4,379,517

General and administrative expenses

1,925,832

2,034,011

2,592,891

Total employee benefit expenses

10,367,665

12,870,249

14,681,813

Share-based Compensation

'

(t) Share-based Compensation

The Company measures the cost of employee services received in exchange for an award of equity instruments based on the grant-date fair value of the award and recognizes the cost over the period the employee is required to provide service in exchange for the award, which generally is the vesting period. The amount of cost recognized is adjusted to reflect the expected forfeiture prior to vesting. When no future services are required to be performed by the employee in exchange for an award of equity instruments, and if such award does not contain a performance or market condition, the cost of the award is expensed on the grant date. The Company recognizes compensation cost for an award with only service conditions that has a graded vesting schedule on a straight-line basis over the requisite service period for the entire award, provided that the cumulative amount of compensation cost recognized at any date at least equals the portion of the grant-date value of such award that is vested at that date.

Earnings (Loss) per Share

'

(u) Earnings (Loss) per Share

Basic earnings (loss) per ordinary share is computed by dividing net income (loss) attributable to ordinary shareholders by the weighted average number of ordinary shares outstanding during the year using the two-class method. Under the two-class method, net income (loss) is allocated between ordinary shares and other participating securities based on participating rights in undistributed earnings. The Company’s redeemable convertible preferred shares are participating securities since the holders of these securities participate in dividends on the same basis as ordinary shareholders. These participating securities are not included in the computation of basic loss per ordinary share in periods when the Company reports net loss, taking into consideration of the accretion of redeemable convertible preferred shares, because these participating security holders have no obligation to share in the loss of the Company based on the contractual rights and obligations of these participating securities.

Diluted earnings (loss) per share is calculated by dividing net income (loss) attributable to ordinary shareholders as adjusted for the effect of dilutive ordinary equivalent shares, if any, by the weighted average number of ordinary and dilutive ordinary equivalent shares outstanding during the year. Ordinary equivalent shares consist of ordinary shares issuable upon the exercise of outstanding share options (using the treasury stock method). Potential dilutive securities are not included in the calculation of dilutive earnings (loss) per share if the impact is anti-dilutive.

Segment Reporting

'

(v) Segment Reporting

The Company uses the management approach in determining reportable operating segments. The management approach considers the internal reporting used by the Company’s chief operating decision maker for making operating decisions about the allocation of resources of the segment and the assessment of its performance in determining the Company’s reportable operating segments. Management has determined that the Company has one operating segment, which is the mobile internet related business.

Variable Interest Entities

'

(w) Variable Interest Entities

The Company’s sales are conducted through VIEs, in order to comply with the PRC laws and regulations which prohibit foreign investments in companies that are engaged in mobile internet related business. The equity interests of VIEs are legally held by individuals who act as nominee equity holders of the VIEs on behalf of the Parent.

A series of contractual agreements, including loan agreements, master exclusive service agreements, business cooperation agreements, exclusive option agreements, proxy agreements and powers of attorney, equity pledge agreements and spousal consent letters (collectively, the “VIE Agreements”) were entered among the Parent, Jiubang Computer, the VIEs, and the nominee equity holders of the VIEs. Through these agreements, the nominee equity holders have granted all their legal rights including voting rights and disposition rights of their equity interests in the VIEs to the Parent and Jiubang Computer. Accordingly, the nominee equity holders of the VIEs do not participate significantly in income and loss and do not have the power to direct the activities of the VIEs that most significantly impact their economic performance.

In accordance with ASC 810-10-25-38A, the Parent has a controlling financial interest in the VIEs because the Parent has (i) the power to direct activities of the VIEs that most significantly impact the economic performance of the VIEs; and (ii) the obligation to absorb the expected losses and the right to receive expected residual return of the VIEs that could potentially be significant to the VIEs.

Under the terms of the VIE Agreements, the Parent has (i) the right to receive economic benefits that could potentially be significant to the VIEs in the form of service fees under the master exclusive service agreements when such services are provided; (ii) the right to receive all dividends declared by the VIEs and the right to all undistributed earnings of the VIEs; (iii) the right to receive the residual benefits of the VIEs through its exclusive option to acquire 100% of the equity interests in the VIEs, to the extent permitted under PRC law. Accordingly, the financial statements of the VIEs are consolidated in the Parent’s consolidated financial statements.

Under the terms of the VIE Agreements, the VIEs’ nominee equity holders have no rights to the net assets nor have the obligations to fund the deficit, and such rights and obligations have been vested to the Parent. All of the equity (net assets) or deficits (net liabilities) and net income (loss) of the VIEs are attributed to the Parent.

The key terms of these VIE Agreements, as amended and restated, are as follows:

Loan agreements: Jiubang Computer lent to the VIEs’ nominee equity holders interest free loans in the amount of RMB14,600,000 for the sole purpose of their contribution of the VIEs’ registered capital. The loans can only be repaid with the proceeds derived from the sale of the VIEs’ equity interests to Jiubang Computer or its designated representatives pursuant to the exclusive option agreements. Each of the loan agreements has an indefinite term until the full repayment of the loan thereunder.

Master exclusive service agreements: The VIEs irrevocably appoint and designate Jiubang Computer as their exclusive service provider to provide services, including but not limited to technology development service, technical consulting service, network development service and market research and consulting service to the VIEs. The service fees are determined based on certain objective criteria such as the technical difficulty and complexity of the services provided by Jiubang Computer and the actual labor costs incurred by Jiubang Computer for providing the services during the relevant period. The term of this agreement is 10 years, and the agreement may be automatically extended upon the expiration. Jiubang Computer may terminate the agreements at any time with a 30-day prior written notice to VIEs, whereas none of VIEs can terminate this agreement.

Business cooperation agreements: The Parent, Jiubang Computer, the VIEs and their nominee equity holders agreed that the VIEs may not enter into any transaction that could materially affect the assets, obligation, right or operations of the VIEs, without prior written consent from Jiubang Computer. In addition, directors or other senior management of the VIEs must be appointed by the Parent and the Jiubang Computer. To ensure sufficient cash flow required by the business operations of the VIEs, the Parent agrees that it shall, to the extent permissible under PRC law, through itself or any party designated by it, provide financial support to the VIEs. The agreements shall be in effect as long as VIEs exists. None of VIEs or VIEs’ nominee equity holders can terminate these agreements. Jiubang Computer may terminate the agreements by providing a 30-day prior written notice to VIEs and VIEs’ nominee equity holders.

Exclusive option agreements: Through the exclusive option agreements entered into among the Parent, the VIEs and their nominee equity holders, Jiubang Computer or any other party designated by the Parent, has an exclusive purchase option to acquire all of the equity interest or assets in the VIEs from their nominee equity holders at any time when permitted by applicable Chinese laws and regulations. The proceeds from the exercise of the call options will be applied to repay the loans under the loan agreements described above. The Parent has the sole discretion as to when to exercise such options, either in part or in full. Without the Parent’s prior written consent, VIEs’ nominee equity holders shall not transfer their equity interests in VIEs, and VIEs shall not transfer its assets. The transfer price will be the minimum amount of consideration permitted under PRC law at the time of such share transfer. The agreements will remain effective as long as VIEs exist. The Parent and Jiubang Computer may terminate the agreements at any time with a 10-day prior written notice to VIEs and their nominee equity holders, whereas none of VIEs and their nominee equity holders can terminate the agreements.

Proxy agreements and powers of attorney: The VIEs’ nominee equity holders signed proxy agreements and powers of attorney, with the Parent and Jiubang Computer to exclusively assign their rights as equity holders of the VIEs to the Parent, including voting right, right to transfer any or all equity interest in the VIEs and right to appoint director and executive management. VIEs’ nominee equity holders further covenants and undertakes that, if nominee equity holder receives any dividends, interest, any other forms of capital distributions, residual assets upon liquidation, or proceeds or consideration from the transfer of equity interest as a result of, or in connection with, such equity interests in VIEs, the VIEs’ nominee equity holders shall, to the extent permitted by applicable laws, remit all such dividends, interest, capital distributions, assets, proceeds or consideration to Jiubang Computer or the Parent, to the extent permitted by law, without any compensation. The proxy agreements and powers of attorney will remain effective as long as VIEs exist. VIEs’ nominee equity holders do not have the right to terminate the agreements and powers of attorney without the prior written consent of the Parent.

Equity pledge agreements: To guarantee VIEs’ performance of their obligations under the master exclusive service agreements, business cooperation agreements, loan agreements and the exclusive option agreements, the VIEs’ nominee equity holders have pledged their entire equity interests in the VIEs to Jiubang Computer. The equity pledges under the equity pledge agreements were registered with the relevant local authority on July 26, 2013. Neither the nominee equity holders of the VIEs will create or allow any encumbrance on the pledged equity interests. The share pledge agreement can only be terminated upon the termination of the master exclusive service agreements, business cooperation agreements, loan agreements and exclusive option agreements.

Spousal consent letters: The spouses of each of nominee equity holders signed spousal consent letters to consent that certain equity interests in the VIEs held by and registered in the name of the respective nominee equity holders will be disposed of pursuant to the VIE agreements. These spouses undertake not to take any action to interfere with the disposition of such equity interests, including, without limitation, claiming that such equity interests constitute communal property of marriage. These spouses also waive unconditionally and irrevocably any rights or entitlements whatsoever to such equity interest that may be granted to them according to any applicable laws.

Risks and uncertainties of the VIE Agreements: The Parent, through Jiubang Computer, relies on the VIE Agreements to operate and control the VIEs. However, these contractual arrangements may not be as effective as direct equity ownership in providing the Parent with control over the VIEs. Any failure by the VIEs or their nominee equity holders to perform their obligations under the VIE Agreements would have a material adverse effect on the Company’s consolidated financial position and financial performance. All the VIE Agreements are governed by PRC law and provide for the resolution of disputes through arbitration in the PRC. Accordingly, these contracts would be interpreted in accordance with PRC law and any disputes would be resolved in accordance with PRC legal procedures. The legal system in the PRC is not as developed as some other jurisdictions, such as the United States. As a result, uncertainties in the PRC legal system could limit the Parent’s or Jiubang Computer’s ability to enforce these contractual arrangements. In addition, if the legal structure and the VIE Agreements were found to be in violation of any existing or future PRC laws and regulations, the Company may be subject to fines or other legal or administrative sanctions.

In the opinion of management, based on the legal opinion obtained from the Company’s PRC legal counsel, the above contractual arrangements are legally binding and enforceable and do not violate current PRC laws and regulations. However, there are uncertainties regarding the interpretation and application of existing and future PRC laws and regulations.

Accordingly, the Company cannot be assured that PRC regulatory authorities will not ultimately take a contrary view to its opinion. If the current ownership structure of the Company and the VIE Agreements are found to be in violation of any existing or future PRC laws and regulations, the PRC government could:

•

levy fines on the Company or confiscate income of the Company;

•

revoke or suspend Jiubang Computer or VIEs’ business or operating licenses;

•

shut down VIEs’ servers or block VIEs’ website, and discontinue or place restrictions or onerous conditions on VIE’s operations;

•

require the Company to discontinue their operations in the PRC;

•

require the Company to undergo a costly and disruptive restructuring;

•

take other regulatory or enforcement actions that could be harmful to the Company’s business.

If the imposition of any of these government actions, or any inability to enforce the contractual arrangements upon a breach, causes the Parent to lose its ability to direct the activities of the VIEs and to receive substantially all the economic benefits and residual returns from the VIEs, the Parent would no longer be able to consolidate the financial results of the VIEs. Total assets, total liability, equity, revenues, net income (loss) and cash flows of the Company would be significantly less than the reported amount in the consolidated financial statements of the Company. In the opinion of management, the likelihood of loss resulting from the VIE Agreements is remote based on current facts and circumstances.

The equity interests of the VIEs are legally held by Deng Yuqiang and Zhang Xiangdong, the Company’s co-founders, and Chang Yingming, the Company’s chief operating officer (nominee equity holders) on behalf of the Company. Deng Yuqiang, Zhang Xiangdong and Chang Yingming are also shareholders and directors of the Parent. Deng Yuqiang, Zhang Xiangdong and Chang Yingming each holds 19.41%, 5.00% and 2.02% of the Parent’s total ordinary shares issued and outstanding as of December 31, 2013, respectively. The Company cannot assure that when conflicts of interest arise, any of the nominee equity holders will act in the best interests of the Company or such conflicts will be resolved in the Company’s favor. Currently, the Company does not have any arrangements to address potential conflicts of interest between the nominee equity holders and the Company, except that the Parent could exercise the purchase option under the exclusive option agreements with the nominee equity holders to request them to transfer all of their equity ownership in the VIEs to the Parent, Jiubang Computer or a third party designated by the Parent. The Company relies on the nominee equity holders, all of whom are the Parent’s directors and owe a fiduciary duty to the Parent, to comply with the terms and conditions of the contractual arrangements. Such fiduciary duty requires directors to act in good faith and in the best interests of the Parent and not to use their positions for personal gains. If the Company cannot resolve any conflict of interest or dispute between the Company and the nominee equity holders of the VIEs, the Company would have to rely on legal proceedings, which could result in disruption of the Company’s business and subject the Company to substantial uncertainty as to the outcome of any such legal proceedings.

The Company’s involvement with the VIEs under the VIE Agreements affected the Company’s consolidated financial position, results of operations and cash flows as indicated below.

The assets and liabilities of the VIEs as of December 31, 2012 and 2013 and the revenues, net income (loss) and cash flows for the years ended December 31, 2011, 2012 and 2013 are as follows:

December 31,

2012

2013

RMB

RMB

Cash

48,046,536

52,345,013

Short-term investment

—

1,500,000

Accounts receivable, net

46,339,590

68,544,138

Prepaid expenses and other current assets

10,228,548

11,747,964

Amounts due from related parties

21,424,807

114,891,133

Deferred income tax assets

6,903,561

11,902,908

Total current assets

132,943,042

260,931,156

Property and equipment, net

7,877,323

8,902,848

Intangible assets, net

1,489,031

2,070,778

Other non-current assets

3,555,345

4,354,820

Total assets

145,864,741

276,259,602

Accounts payable

5,056,562

9,291,942

Accrued expenses and other current liabilities

38,890,746

44,224,588

Amounts due to related parties

145,027,552

158,443,366

Income tax payable

—

7,860,663

Total current liabilities

188,974,860

219,820,559

Non-current liabilities

2,220,000

—

Total liabilities

191,194,860

219,820,559

Year Ended December 31,

2011

2012

2013

RMB

RMB

RMB

Revenues

96,465,122

184,887,591

313,398,188

Net income (loss)

(31,395,906

)

17,517,799

102,669,162

Year Ended December 31,

2011

2012

2013

RMB

RMB

RMB

Net cash provided by (used in) operating activities

(23,543,473

)

(2,669,330

)

23,575,560

Net cash provided by (used in) investing activities

44,049,182

(9,714,048

)

(33,227,083

)

Net cash provided by (used in) financing activities

(6,390,000

)

(5,840,000

)

13,950,000

Amounts due from/to related parties represent the amounts due from/to the Parent’s subsidiaries, which are eliminated on consolidation.

All of the assets of the VIEs can be used only to settle obligations of VIEs. None of the assets of the VIEs has been pledged or collateralized. The creditors of the VIEs do not have recourse to the general credit of the Parent or its consolidated subsidiaries.

Recently Issued Accounting Standards

'

(x) Recently Issued Accounting Standards

In February 2013, Financial Accounting Standards Board (the “FASB”) issued ASU 2013-02, Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income (“ASU 2013-02”). The standard requires that companies present either in a single note or parenthetically on the face of the financial statements, the effect of significant amounts reclassified from each component of accumulated other comprehensive income based on its source (e.g., the release due to cash flow hedges from interest rate contracts) and the income statement line items affected by the reclassification (e.g., interest income or interest expense). If a component is not required to be reclassified to net income in its entirety (e.g., the net periodic pension cost), companies would instead cross reference to the related footnote for additional information (e.g., the pension footnote). ASU 2013-02 is effective for interim and annual reporting periods beginning after December 15, 2012. The Company adopted the new standard on January 1, 2013.

In July 2013, the FASB issued ASU 2013-11, Income Taxes (Topic 740): Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carryforward, a Similar Tax Loss, or a Tax Credit Carryforward Exists. ASU 2013-11 requires an unrecognized tax benefit, or a portion of an unrecognized tax benefit, to be presented in the financial statements as a reduction to a deferred tax asset for a net operating loss carryforward, a similar tax loss, or a tax credit carryforward. ASU 2013-11 is effective for fiscal years, and interim periods within those years, beginning after December 15, 2014. The new standard is to be applied prospectively but retrospective application is permitted. The adoption is not expected to have a material impact on the Company’s consolidated financial statements.

Summary_of_Significant_Account2

Summary of Significant Accounting Policies (Tables)	12 Months Ended
	Dec. 31, 2013
Accounting Policies [Abstract]	'
Summary of Cash Balances Include Demand Deposits	'
	Cash balances include demand deposits in:
		December 31,
		2012			2013
		RMB			RMB
	Financial institutions in the mainland of the PRC
	—Denominated in RMB		47,358,807			713,371,057
	—Denominated in US$		16,519,981			723,094
	Total cash balances held at mainland PRC financial institutions		63,878,788			714,094,151
	Financial institutions in Hong Kong Special Administrative Region (“HKSAR”) of the PRC
	—Denominated in RMB		5,693,406			106,581
	—Denominated in Hong Kong dollar		1,704,880			62,206
	—Denominated in US$		6,704,840			32,652,558
	—Denominated in British pound		18,604			18,413
	Total cash balances held at HKSAR financial institutions		14,121,730			32,839,758
	Financial institutions in United States
	—Denominated in RMB		—			64,145
	—Denominated in US$		5,263,420			12,131,440
	Total cash balances held at United States financial institutions		5,263,420			12,195,585
	Total cash balances held at financial institutions		83,263,938			759,129,494
Summary of Useful Lives Calculated on Straight Line Method	'
	Depreciation expense is calculated based on the straight line method over the following useful lives, taking into consideration the assets’ estimated residual value:
	Computer equipment	3 to 5 years
	Office equipment and furniture	3 to 5 years
	Motor vehicles	4 years
	Leasehold improvements	the shorter of the lease terms or the estimated useful lives of the assets
Schedule of Revenue Derived from Customer	'
	Revenue derived from this customer is as follows:
		2011						2012						2013
		RMB			%			RMB			%			RMB		%
	Customer A		23,418,536			24	%		54,564,962			29	%		68,220,511		21	%
Summary of Customers Accounting for 10% or More of Accounts Receivable, Net	'
	Customers accounting for 10% or more of accounts receivable, net are as follows:
		December 31,
		2012						2013
		RMB			%			RMB			%
	Customer A		13,447,447			29	%		16,397,159			19	%
	Customer B		—			—			15,800,361			19	%
Employee Benefit Expenses Recognized under Plans	'
	Employee benefit expenses recognized under these plans for the years ended December 31, 2011, 2012 and 2013 are allocated to the following items:
		Year Ended December 31,
		2011			2012			2013
		RMB			RMB			RMB
	Cost of revenues		2,777,669			3,040,042			3,188,742
	Research and development expenses		2,938,029			3,622,003			4,520,663
	Selling and marketing expenses		2,726,135			4,174,193			4,379,517
	General and administrative expenses		1,925,832			2,034,011			2,592,891
	Total employee benefit expenses		10,367,665			12,870,249			14,681,813
Schedule of Assets and Liabilities, Revenues, Net Income (Loss) and Cash Flows of VIEs	'
	The assets and liabilities of the VIEs as of December 31, 2012 and 2013 and the revenues, net income (loss) and cash flows for the years ended December 31, 2011, 2012 and 2013 are as follows:
		December 31,
		2012			2013
		RMB			RMB
	Cash		48,046,536			52,345,013
	Short-term investment		—			1,500,000
	Accounts receivable, net		46,339,590			68,544,138
	Prepaid expenses and other current assets		10,228,548			11,747,964
	Amounts due from related parties		21,424,807			114,891,133
	Deferred income tax assets		6,903,561			11,902,908
	Total current assets		132,943,042			260,931,156
	Property and equipment, net		7,877,323			8,902,848
	Intangible assets, net		1,489,031			2,070,778
	Other non-current assets		3,555,345			4,354,820
	Total assets		145,864,741			276,259,602
	Accounts payable		5,056,562			9,291,942
	Accrued expenses and other current liabilities		38,890,746			44,224,588
	Amounts due to related parties		145,027,552			158,443,366
	Income tax payable		—			7,860,663
	Total current liabilities		188,974,860			219,820,559
	Non-current liabilities		2,220,000			—
	Total liabilities		191,194,860			219,820,559
		Year Ended December 31,
		2011			2012			2013
		RMB			RMB			RMB
	Revenues		96,465,122			184,887,591			313,398,188
	Net income (loss)		(31,395,906	)		17,517,799			102,669,162
		Year Ended December 31,
		2011			2012			2013
		RMB			RMB			RMB
	Net cash provided by (used in) operating activities		(23,543,473	)		(2,669,330	)		23,575,560
	Net cash provided by (used in) investing activities		44,049,182			(9,714,048	)		(33,227,083	)
	Net cash provided by (used in) financing activities		(6,390,000	)		(5,840,000	)		13,950,000

Accounts_Receivable_Net_Tables

Accounts Receivable, Net (Tables)	12 Months Ended
	Dec. 31, 2013
Receivables [Abstract]	'
Summary of Accounts Receivable	'
	Accounts receivable consists of the following:
		December 31,
		2012		2013
		RMB		RMB
	Accounts receivable		46,341,590		84,344,499
	Allowance for doubtful accounts		—		—
	Accounts receivable, net		46,341,590		84,344,499

Prepaid_Expenses_and_Other_Cur1

Prepaid Expenses and Other Current Assets (Tables)	12 Months Ended
	Dec. 31, 2013
Deferred Costs Capitalized Prepaid And Other Assets Disclosure [Abstract]	'
Summary of Prepaid Expenses and Other Current Assets	'
	Prepaid expenses and other current assets consist of the following:
				December 31,
				2012		2013
				RMB		RMB
	Prepaid bandwidth fees				219,144		4,920,581
	Prepaid insurance expense				—		2,027,219
	Advances to employees				1,249,822		1,434,600
	Prepaid rental expenses				1,661,854		1,124,781
	Receivable from disposal of an equity method investment		Note 6		6,400,000		—
	Others		(i)		953,110		5,038,607
	Total				10,483,930		14,545,788
	(i)	Others mainly represent office rental deposits and prepaid content fees. The office rental deposits of RMB3,380,050 and RMB3,896,937 as of December 31, 2012 and 2013 respectively, that are expected to be collected after one year of the balance sheet date are presented as other non-current assets in the consolidated balance sheets.

Equity_Method_Investments_Tabl

Equity Method Investments (Tables)	12 Months Ended
	Dec. 31, 2013
Zhuhai Zhengdian [Member]	'
Summarized Income Statement Data	'
	The summarized income statement data of Zhuhai Zhengdian is as follows:
	Income statement data		Year Ended
			December 31,
			2011		2012(a)
			RMB		RMB
	Revenues			—		—
	Gross profit			—		—
	Operating loss			2,150,119		3,251,349
	Net loss			2,150,119		3,251,349
	(a)	For the period from January 1, 2012 to May 1, 2012 (date of disposal).
Baimo and Fengmingxuan [Member]	'
Summarized Income Statement Data	'
	The summarized income statement data of Baimo and Fengmingxuan is as follows:
			Year Ended
			December 31,
	Income statement data		2011		2012
			RMB		RMB
	Revenues			2,023,550		3,133,900
	Gross profit			1,489,402		1,964,361
	Operating loss			5,671,679		1,696,790
	Net loss			5,672,640		1,686,296

Property_and_Equipment_Net_Tab

Property and Equipment, Net (Tables)	12 Months Ended
	Dec. 31, 2013
Property Plant And Equipment [Abstract]	'
Summary of Property and Equuipment and Depreciation Expense	'
	Property and equipment consists of the following:
		December 31,
		2012			2013
		RMB			RMB
	Computer equipment		19,465,980			14,869,429
	Office equipment and furniture		2,494,285			2,473,596
	Motor vehicles		616,649			616,649
	Leasehold improvements		12,110,328			13,967,382
	Total property and equipment		34,687,242			31,927,056
	Less: accumulated depreciation		(26,051,513	)		(22,712,318	)
	Property and equipment, net		8,635,729			9,214,738
	The depreciation expense was allocated as follows:
		Year Ended December 31,
		2011			2012			2013
		RMB			RMB			RMB
	Cost of revenues		2,105,699			1,736,347			1,485,003
	Research and development expenses		1,925,669			2,567,077			2,066,856
	Selling and marketing expenses		2,466,549			2,029,175			1,355,310
	General and administrative expenses		592,555			621,777			715,274
	Total depreciation expense		7,090,472			6,954,376			5,622,443

Intangible_Assets_Net_Tables

Intangible Assets, Net (Tables)	12 Months Ended
	Dec. 31, 2013
Goodwill And Intangible Assets Disclosure [Abstract]	'
Schedule of Intangible Assets	'
		December 31, 2013
		Gross		Accumulated			Net		Weighted
		carrying		amortization			carrying		Average
		amount					amount		Amortization
									Period
		RMB		RMB			RMB		Years
	Copyrights		5,174,694		(3,276,499	)		1,898,195		3
	Others		317,500		(144,917	)		172,583		5
	Total intangible assets		5,492,194		(3,421,416	)		2,070,778
		December 31, 2012
		Gross		Accumulated			Net		Weighted
		carrying		amortization			carrying		Average
		amount					amount		Amortization
									Period
		RMB		RMB			RMB		Years
	Copyrights		3,416,380		(2,019,608	)		1,396,772		2
	Others		177,500		(85,241	)		92,259		5
	Total intangible assets		3,593,880		(2,104,849	)		1,489,031
Schedule of Estimated Aggregate Amortization Expense	'
	The estimated aggregate amortization expense for each of the next five years is as follows:
	December 31,	Amount
		RMB
	2014		1,034,683
	2015		628,384
	2016		274,631
	2017		114,440
	2018		18,640
	Total		2,070,778

Accrued_Expenses_and_Other_Cur1

Accrued Expenses and Other Current Liabilities (Tables)	12 Months Ended
	Dec. 31, 2013
Payables And Accruals [Abstract]	'
Schedule of Accrued Expenses and Other Current Liabilities	'
				December 31,
				2012		2013
				RMB		RMB
	Accrued payroll and employee benefits				15,743,877		19,763,943
	Content fee payable				10,650,371		11,013,500
	Deferred revenue		(i)		4,373,012		6,722,544
	IPO cost payable				—		6,026,669
	Other tax payables		(ii)		3,149,642		4,519,394
	Accrued bandwidth fee				954,871		487,187
	Government grants				3,087,014		—
	Other accrued expenses		(iii)		1,397,529		2,264,144
	Total accrued expenses and other current liabilities				39,356,316		50,797,381
	(i)	Deferred revenue mainly consists of payments received in advance from customers relating to mobile reading and mobile portal marketing services and the consideration allocated for postcontract customer support (“PCS”) relating to mobile application, which are expected to be provided by the Company within one year.
	(ii)	Other tax payable mainly includes VAT payable, business tax payable and surcharges.
	(iii)	Other accrued expenses mainly represent accrued office expenses and other operating costs.

Revenues_Tables

Revenues (Tables)	12 Months Ended
	Dec. 31, 2013
Segment Reporting [Abstract]	'
Schedule of Revenues	'
	Revenues consist of the following:
		Year Ended December 31,
		2011		2012		2013
		RMB		RMB		RMB
	Mobile application products and services		3,896,544		34,056,890		153,363,875
	Mobile reading services		33,547,733		72,766,802		99,791,329
	Mobile portal marketing services		47,526,527		57,506,160		52,211,716
	Other revenues		11,623,734		20,888,829		23,476,398
	Total revenues		96,594,538		185,218,681		328,843,318
Summary of Revenue from Geographic Areas	'
	The following summarizes the Company’s revenue from the following geographic areas (based on the location of customers):
		Year Ended December 31,
		2011		2012		2013
		RMB		RMB		RMB
	PRC (excluding HK SAR and Macau)		92,697,994		154,029,436		198,896,271
	United States of America		1,791,420		14,312,392		60,358,124
	Others		2,105,124		16,876,853		69,588,923
	Total revenues		96,594,538		185,218,681		328,843,318

Income_Taxes_Tables

Income Taxes (Tables)	12 Months Ended
	Dec. 31, 2013
Income Tax Disclosure [Abstract]	'
Components of Income (Loss) before Income Taxes	'
	The components of income (loss) before income taxes are as follows:
		Year Ended December 31,
		2011			2012			2013
		RMB			RMB			RMB
	PRC, excluding HKSAR		(39,020,973	)		8,760,488			112,936,180
	Cayman Islands and BVI		(3,239,140	)		(481,547	)		(20,986,291	)
	HKSAR		(515,929	)		(14,478	)		(615,633	)
	United States		—			—			(1,176,177	)
	Total income (loss) before income taxes		(42,776,042	)		8,264,463			90,158,079
Summary of Income Tax Benefit Recognized	'
	The Company’s income tax benefit recognized in the consolidated statements of comprehensive income (loss) consists of the following:
		Year Ended December 31,
		2011			2012			2013
		RMB			RMB			RMB
	Current income tax expense		—			—			7,860,663
	Deferred income tax benefit		—			(6,903,561	)		(9,517,476	)
	Total income tax benefit		—			(6,903,561	)		(1,656,813	)
Reconciliation of Income Tax Expense (Benefit)	'
	The actual income tax benefit reported in the consolidated statements of comprehensive income (loss) for each of the years ended December 31, 2011, 2012 and 2013 differs from the amount computed by applying the PRC statutory income tax rate to income (loss) before income taxes due to the following:
		Year Ended December 31,
		2011			2012			2013
		RMB			RMB			RMB
	Computed expected income tax expense (benefit)		(10,694,011	)		2,066,116			22,539,520
	Tax rate differential for entities in non-PRC jurisdictions		865,955			59,789			770,418
	Research and development expenses bonus deduction		(1,619,472	)		(3,188,028	)		(4,932,333	)
	Non-deductible expenses
	—Entertainment expense		443,622			253,351			322,430
	—Impairment loss on an equity method investment		51,712			—			—
	—Share of losses of equity method investments		410,634			—			—
	—Share-based compensation costs		72,974			106,521			4,455,636
	—Other		94,644			300,571			20,348
	Preferential income tax rate		—			—			(5,240,442	)
	Tax rate differential		1,430,646			(1,810,791	)		(4,602,374	)
	Change in tax rate		—			—			1,070,764
	Change in valuation allowance		8,943,296			(4,691,090	)		(16,060,780	)
	Actual income tax benefit		—			(6,903,561	)		(1,656,813	)
Components of Deferred Income Tax Assets	'
	The principal components of deferred income tax assets are as follows:
		December 31,
		2012			2013
		RMB			RMB
	Tax loss carryforwards		18,460,724			10,646,904
	Accrued expenses and other current liabilities		4,635,723			8,221,083
	Accounts receivable		3,289,043			—
	Advertising expense		721,531			—
	Impairment loss on equity method investments		425,000			425,000
	Impairment loss on property and equipment		—			437,500
	Total deferred income tax assets		27,532,021			19,730,487
	Valuation allowance		(20,628,460	)		(3,309,450	)
	Deferred income tax assets, net		6,903,561			16,421,037
Movements of Valuation Allowance	'
	The movements of the valuation allowance are as follows:
		December 31,
		2011			2012			2013
		RMB			RMB			RMB
	Balance as of January 1		22,781,569			30,450,912			20,628,460
	Addition		11,271,562			6,933,591			4,753,930
	Deduction		(2,328,266	)		(4,721,120	)		(8,584,922	)
	Reversal		—			(6,903,561	)		(11,159,024	)
	Expiration of tax loss		(1,273,953	)		(5,131,362	)		(1,258,230	)
	Change in tax rate		—			—			(1,070,764	)
	Balance as of December 31		30,450,912			20,628,460			3,309,450
Summary of Reconciliation of Unrecognized Tax Benefits	'
	A reconciliation of the beginning and ending amount of unrecognized tax benefits for the years ended December 31, 2011, 2012 and 2013 is as follows:
		December 31,
		2011			2012			2013
		RMB			RMB			RMB
	Balance as of January 1		—			594,402			5,905,726
	Increase related to current year tax positions		594,402			5,311,324			16,230,858
	Settlement		—			—			(3,755,632	)
	Balance as of December 31		594,402			5,905,726			18,380,952

ShareBased_Compensation_Tables

Share-Based Compensation (Tables)	12 Months Ended
	Dec. 31, 2013
Disclosure Of Compensation Related Costs Sharebased Payments [Abstract]	'
Summary of Share Options Activity	'
	A summary of share options activity for the years ended December 31, 2011, 2012 and 2013 is as follows:
		Number of			Weighted			Weighted			Aggregate
		Shares			average			remaining			intrinsic
					exercise			contractual			value
					price			Years			US$
					US$
	Outstanding as of January 1, 2011		7,837,748			0.6
	Granted		2,084,180			1.31
	Exercised		—			0
	Forfeited		(199,200	)		1.3
	Expired		—			0
	Outstanding as of December 31, 2011		9,722,728			0.66
	Granted		381,553			1.9
	Exercised		—			0
	Forfeited		(409,864	)		1.43
	Expired		—			0
	Outstanding as of December 31, 2012		9,694,417			0.67
	Granted		21,620,012			0.82
	Exercised		(3,452,400	)		0.0001
	Forfeited		(2,710,235	)		0.9
	Expired		(56,466	)		1.29
	Modification		(166,857	)		—
	Outstanding as of December 31, 2013		24,928,471			0.88			9.44			63,960,173
	Vested and expected to vest as of December 31, 2013		24,153,796			0.84			9.41			61,706,600
	Exercisable as of December 31, 2013		888,284			1.19			4.82			1,978,438
Summary of Valuation Assumptions Used in Calculation of Fair Value of Share Options	'
	The Company calculated the fair value of the share options on the grant dates using the Binomial option-pricing valuation model. The assumptions used in the valuation model are summarized in the following table.
		Awards granted in
		2011			2012			2013
	Expected dividend yield		0	%		0	%		0	%
	Expected volatility		63% - 64	%		60% - 63	%		54% - 60	%
	Risk-free interest rate		2.74% - 4.19	%		2.02% - 2.77	%		1.72% - 2.97	%
	Exercise multiple		2.2			2.2			2.2
	Estimated fair value of underlying ordinary shares (per share)	US$	0.48 - 0.59		US$	0.64 - 0.84		US$	1.65 - 1.87
Summary of Fair Value of Options Granted	'
	The fair values of the options granted of the Company for the years ended December 31, 2011, 2012 and 2013 are as follows:
		Year Ended December 31,
		2011			2012			2013
		RMB			RMB			RMB
	Weighted average grant date fair value of option (per share)		1.65			2.21			7.33
	Aggregate grant date fair value of options		3,429,048			843,121			158,567,632
Summary of Compensation Costs Recognized for Share Options	'
	The amount of compensation costs recognized for share options for the years ended December 31, 2011, 2012 and 2013 is as follows:
		Year Ended December 31,
		2011			2012			2013
		RMB			RMB			RMB
	Cost of revenues		74,458			76,111			639,246
	Research and development expenses		111,716			164,374			1,944,824
	Sales and marketing expenses		52,355			124,850			728,459
	General and administrative expenses		53,365			60,748			14,510,015
	Total share-based compensation costs		291,894			426,083			17,822,544

Earnings_Loss_Per_Share_Tables

Earnings (Loss) Per Share (Tables)	12 Months Ended
	Dec. 31, 2013
Earnings Per Share [Abstract]	'
Schedule of Basic and Diluted Earnings (Loss) Per Ordinary Share	'
	Basic and diluted earnings (loss) per ordinary share is calculated as follows:
		Year Ended December 31,
		2011			2012			2013
		RMB			RMB			RMB
	Numerator:
	Net income (loss) applicable to common stock		(97,996,759	)		(43,064,771	)		41,103,510
	Earnings allocated to participating redeemable convertible preferred shares		—			—			(21,903,467	)
	Net income (loss) for basic earnings per share		(97,996,759	)		(43,064,771	)		19,200,043
	Denominator:
	Weighted average number of ordinary shares outstanding		51,880,468			51,880,468			67,653,340
	Basic earnings (loss) per ordinary share		(1.89	)		(0.83	)		0.28
	Numerator:
	Net income (loss) allocated to ordinary shareholders as reported in basic earnings (loss) per ordinary share		(97,996,759	)		(43,064,771	)		19,200,043
	Denominator:
	Weighted average shares of ordinary shares outstanding as reported in basic earnings (loss) per ordinary share		51,880,468			51,880,468			67,653,340
	Dilutive effect of outstanding share options		—			—			3,296,870
			51,880,468			51,880,468			70,950,210
	Diluted earnings (loss) per ordinary share		(1.89	)		(0.83	)		0.27
Summary of Potential Ordinary Shares Outstanding Excluded from Calculation of Diluted Earnings (Loss) Per Ordinary Share Effect of Anti-Dilutive	'
	The following table summarizes potential ordinary shares outstanding excluded from the calculation of diluted earnings (loss) per ordinary share for the years ended December 31, 2011, 2012 and 2013, because their effect is anti-dilutive:
		Year Ended December 31,
		2011			2012			2013
	Shares issuable under share options		9,722,728			9,694,417			3,829,315

Related_Party_Transactions_Tab

Related Party Transactions (Tables)	12 Months Ended
	Dec. 31, 2013
Related Party Transactions [Abstract]	'
Schedule of Amounts Due from Related Parties	'
	The amounts due from related parties are summarized as follows:
					December 31,
					2012		2013
					RMB		RMB
	Amounts due from related parties
	Deng Yuqiang		(i	)		2,045,455		—
	Zhang Xiangdong		(i	)		1,265,454		—
	Total due from related parties					3,310,909		—
	(i)	Deng Yuqiang, the Company’s co-founder and chief executive officer, and Zhang Xiangdong, the Company’s co-founder and president, borrowed RMB3,511,093 and RMB1,265,454, respectively from the Company in 2012. Part of the loan provided to Deng Yuqiang was offset by an equivalent amount of RMB1,470,258 due to him. The outstanding amounts due from Deng Yuqiang and Zhang Xiangdong as of December 31, 2012 were non-interest bearing and subsequently received by the Company in cash on August 21, 2013. Zhang Xiangdong borrowed an additional RMB517,500 from the Company, and Zhang Xiangdong subsequently repaid the amount to the Company in cash in August 2013.

Commitments_and_Contingency_Ta

Commitments and Contingency (Tables)	12 Months Ended
	Dec. 31, 2013
Commitments And Contingencies Disclosure [Abstract]	'
Schedule of Future Minimum Lease Payments under Non-Cancelable Operating Lease Agreements and Subleased Rent Income	'
	Future minimum lease payments under non-cancelable operating lease agreements and subleased rent income as of December 31, 2013 are as follows. The Company’s leases do not contain any contingent rent payment terms.
		Minimum		Less: Sublease			Total
		rentals		rental income			RMB
		RMB		RMB
	Years ending December 31,
	2014		18,780,908		(5,160,000	)		13,620,908
	2015		14,111,781		(2,365,000	)		11,746,781
	2016		8,275,616		—			8,275,616
	2017		1,274,959		—			1,274,959
	Total		42,443,264		(7,525,000	)		34,918,264

Sungy_Mobile_Limited_Parent_Co1

Sungy Mobile Limited (Parent Company) (Tables) (Parent Company [Member])	12 Months Ended
	Dec. 31, 2013
Parent Company [Member]	'
Condensed Balance Sheets	'
	The following presents condensed financial information of the Parent Company only.
	Condensed balance sheets
		December 31,
		2012			2013
		RMB			RMB
	Cash		14,121,730			705,047,599
	Prepaid expenses and other current assets		—			2,234,180
	Investment in and amounts due from subsidiaries		126,730,258			236,814,824
	Total assets		140,851,988			944,096,603
	Accrued expenses and other current liabilities		—			3,320,945
	Amounts due to subsidiaries		23,166,393			105,785,121
	Total liabilities		23,166,393			109,106,066
	Redeemable Series A convertible preferred shares		21,940,700			—
	Redeemable Series B convertible preferred shares		159,973,556			—
	Redeemable Series C convertible preferred shares		265,213,659			—
	Ordinary shares		42,360			133,483
	Additional Paid-in Capital		—			1,111,259,393
	Accumulated other comprehensive income		40,335,417			45,021,487
	Accumulated deficit		(369,820,097	)		(321,423,826	)
	Total shareholders’ equity (deficit)		(329,442,320	)		834,990,537
	Commitments and contingencies		—			—
	Total liabilities, redeemable convertible preferred shares and shareholders’ equity (deficit)		140,851,988			944,096,603
Condensed Statements of Operation	'
	Condensed statements of comprehensive income (loss)
		2011			2012			2013
		RMB			RMB			RMB
	Revenues		—			—			—
	Cost of revenues		—			—			—
	Gross profit		—			—			—
	Operating expenses		(856,602	)		(460,046	)		(20,844,955	)
	Operating loss		(856,602	)		(460,046	)		(20,844,955	)
	Change in fair value of warrants		(2,356,037	)		—			—
	Share of earnings (loss) of subsidiaries		(39,563,403	)		15,628,070			112,659,847
	Income (loss) before income taxes		(42,776,042	)		15,168,024			91,814,892
	Income tax expense		—			—			—
	Net income (loss)		(42,776,042	)		15,168,024			91,814,892
	Foreign currency translation adjustment, net of nil income taxes		18,113,956			1,334,554			4,686,070
	Comprehensive income (loss)		(24,662,086	)		16,502,578			96,500,962
Condensed Statements of Cash Flows	'
	Condensed statements of cash flows
		2011			2012			2013
		RMB			RMB			RMB
	Net cash used in operating activities		(9,508	)		(157,634	)		(7,591,906	)
	Investing activities:
	Cash contribution into a subsidiary		—			(15,738,400	)		—
	Net cash used in investing activities		—			(15,738,400	)		—
	Financing activities:
	Cash received on behalf of subsidiaries and variable interest entity		1,126,824			16,055,569			73,410,999
	Payment of issuance cost of ordinary shares in connection with IPO		—			—			(9,444,448	)
	Proceeds from issuance of ordinary shares upon IPO, net of underwriting discounts and commissions of RMB39,307,514		—			—			515,076,220
	Proceeds from concurrent private placement issuance of ordinary shares in connection with IPO		—			—			122,766,552
	Payment for repurchase of ordinary shares		—			—			(2,500,354	)
	Exercise of share options		—			—			2,123
	Proceeds from exercise of liability classified warrants		12,977,201			—			—
	Net cash provided by financing activities		14,104,025			16,055,569			699,311,092
	Effect of foreign currency exchange rate changes on cash		(377,470	)		(36,877	)		(793,317	)
	Net increase in cash		13,717,047			122,658			690,925,869
	Cash at beginning of year		282,025			13,999,072			14,121,730
	Cash at end of year		13,999,072			14,121,730			705,047,599

Organization_and_Description_o1

Organization and Description of Business - Additional Information (Detail) (Class A Ordinary Shares [Member])	Dec. 31, 2013
Class A Ordinary Shares [Member]	'
Organization And Description Of Business [Line Items]	'
Number of ordinary shares representing ADS	6

Summary_of_Significant_Account3

Summary of Significant Accounting Policies - Additional Information (Detail)	12 Months Ended						12 Months Ended
	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2013
	USD ($)	CNY	CNY	Deng Yuqiang [Member]	Zhang Xiangdong [Member]	Chang Yingming [Member]	Minimum [Member]	Minimum [Member]	Minimum [Member]	Maximum [Member]
	Segment	Segment						Sales Revenue, Net [Member]	Accounts Receivable [Member]
								Customer Concentration Risk [Member]	Credit Concentration Risk [Member]
Summary Of Significant Accounting Policies [Line Items]	'	'	'	'	'	'	'	'	'	'
USD to CNY translation rate	6.0537	6.0537	'	'	'	'	'	'	'	'
Cash restricted from withdrawal	'	0	'	'	'	'	'	'	'	'
Off-balance-sheet credit exposure	'	0	'	'	'	'	'	'	'	'
Allowance for accounts receivable	'	0	0	'	'	'	'	'	'	'
Intangible asset useful life	'	'	'	'	'	'	'1 year	'	'	'10 years
Concentration risk, percentage	'	'	'	'	'	'	'	10.00%	10.00%	'
Business tax	'	'	'	'	'	'	3.00%	'	'	5.00%
Value added tax rate	6.00%	6.00%	'	'	'	'	'	'	'	'
Number of operating segment	1	1	'	'	'	'	'	'	'	'
Interest-free loans lent to VIEs' nominee equity holders for the sole purpose of their contribution of VIEs' registered capital	'	14,600,000	'	'	'	'	'	'	'	'
Ordinary shares holding percentage	'	'	'	19.41%	5.00%	2.02%	'	'	'	'
Assets pledged as collateral	$0	'	'	'	'	'	'	'	'	'

Summary_of_Significant_Account4

Summary of Significant Accounting Policies - Summary of Cash Balances Include Demand Deposits (Detail) (CNY)	Dec. 31, 2013	Dec. 31, 2012
Cash and Cash Equivalents [Line Items]	'	'
Cash balances held at financial institutions	759,129,494	83,263,938
PRC (excluding HK SAR and Macau) [Member]	'	'
Cash and Cash Equivalents [Line Items]	'	'
Cash balances held at financial institutions	714,094,151	63,878,788
PRC (excluding HK SAR and Macau) [Member] | RMB [Member]	'	'
Cash and Cash Equivalents [Line Items]	'	'
Cash balances held at financial institutions	713,371,057	47,358,807
PRC (excluding HK SAR and Macau) [Member] | US$ [Member]	'	'
Cash and Cash Equivalents [Line Items]	'	'
Cash balances held at financial institutions	723,094	16,519,981
Hong Kong Special Administrative Region [Member]	'	'
Cash and Cash Equivalents [Line Items]	'	'
Cash balances held at financial institutions	32,839,758	14,121,730
Hong Kong Special Administrative Region [Member] | RMB [Member]	'	'
Cash and Cash Equivalents [Line Items]	'	'
Cash balances held at financial institutions	106,581	5,693,406
Hong Kong Special Administrative Region [Member] | US$ [Member]	'	'
Cash and Cash Equivalents [Line Items]	'	'
Cash balances held at financial institutions	32,652,558	6,704,840
Hong Kong Special Administrative Region [Member] | Hong Kong dollar [Member]	'	'
Cash and Cash Equivalents [Line Items]	'	'
Cash balances held at financial institutions	62,206	1,704,880
Hong Kong Special Administrative Region [Member] | British pound [Member]	'	'
Cash and Cash Equivalents [Line Items]	'	'
Cash balances held at financial institutions	18,413	18,604
United States [Member]	'	'
Cash and Cash Equivalents [Line Items]	'	'
Cash balances held at financial institutions	12,195,585	5,263,420
United States [Member] | RMB [Member]	'	'
Cash and Cash Equivalents [Line Items]	'	'
Cash balances held at financial institutions	64,145	'
United States [Member] | US$ [Member]	'	'
Cash and Cash Equivalents [Line Items]	'	'
Cash balances held at financial institutions	12,131,440	5,263,420

Summary_of_Significant_Account5

Summary of Significant Accounting Policies - Summary of Useful Lives Calculated on Straight Line Method (Detail)	12 Months Ended
	Dec. 31, 2013
Motor vehicles [Member]	'
Property, Plant and Equipment [Line Items]	'
Useful lives of property and equipment	'4 years
Leasehold improvements [Member]	'
Property, Plant and Equipment [Line Items]	'
Estimated useful lives of property and equipment	'the shorter of the lease terms or the estimated useful lives of the assets
Minimum [Member] | Computer equipment [Member]	'
Property, Plant and Equipment [Line Items]	'
Useful lives of property and equipment	'3 years
Minimum [Member] | Office equipment and furniture [Member]	'
Property, Plant and Equipment [Line Items]	'
Useful lives of property and equipment	'3 years
Maximum [Member] | Computer equipment [Member]	'
Property, Plant and Equipment [Line Items]	'
Useful lives of property and equipment	'5 years
Maximum [Member] | Office equipment and furniture [Member]	'
Property, Plant and Equipment [Line Items]	'
Useful lives of property and equipment	'5 years

Summary_of_Significant_Account6

Summary of Significant Accounting Policies - Schedule of Revenue Derived from Customer (Detail)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
	USD ($)	CNY	CNY	CNY	Customer Concentration Risk [Member]	Customer Concentration Risk [Member]	Customer Concentration Risk [Member]	Sales Revenue, Net [Member]	Sales Revenue, Net [Member]	Sales Revenue, Net [Member]
					Customer A [Member]	Customer A [Member]	Customer A [Member]	Customer Concentration Risk [Member]	Customer Concentration Risk [Member]	Customer Concentration Risk [Member]
					CNY	CNY	CNY	Customer A [Member]	Customer A [Member]	Customer A [Member]
Revenue, Major Customer [Line Items]	'	'	'	'	'	'	'	'	'	'
Revenue from customer	$54,321,046	328,843,318	185,218,681	96,594,538	68,220,511	54,564,962	23,418,536	'	'	'
Revenue from customer, percentage	'	'	'	'	'	'	'	21.00%	29.00%	24.00%

Summary_of_Significant_Account7

Summary of Significant Accounting Policies - Summary of Customers Accounting for 10% or More of Accounts Receivable, Net (Detail) (Credit Concentration Risk [Member], CNY)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Customer A [Member]	'	'
Revenue, Major Customer [Line Items]	'	'
Accounts receivable, net	16,397,159	13,447,447
Customer B [Member]	'	'
Revenue, Major Customer [Line Items]	'	'
Accounts receivable, net	15,800,361	'
Accounts Receivable [Member] | Customer A [Member]	'	'
Revenue, Major Customer [Line Items]	'	'
Concentration risk, percentage	19.00%	29.00%
Accounts Receivable [Member] | Customer B [Member]	'	'
Revenue, Major Customer [Line Items]	'	'
Concentration risk, percentage	19.00%	'

Summary_of_Significant_Account8

Summary of Significant Accounting Policies - Employee Benefit Expenses Recognized under Plans (Detail) (CNY)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
Multiemployer Plans [Line Items]	'	'	'
Total employee benefit expenses	14,681,813	12,870,249	10,367,665
Cost of revenues [Member]	'	'	'
Multiemployer Plans [Line Items]	'	'	'
Total employee benefit expenses	3,188,742	3,040,042	2,777,669
Research and development expenses [Member]	'	'	'
Multiemployer Plans [Line Items]	'	'	'
Total employee benefit expenses	4,520,663	3,622,003	2,938,029
Selling and marketing expenses [Member]	'	'	'
Multiemployer Plans [Line Items]	'	'	'
Total employee benefit expenses	4,379,517	4,174,193	2,726,135
General and administrative expenses [Member]	'	'	'
Multiemployer Plans [Line Items]	'	'	'
Total employee benefit expenses	2,592,891	2,034,011	1,925,832

Summary_of_Significant_Account9

Summary of Significant Accounting Policies - Schedule of Assets and Liabilities, Revenues, Net Income (Loss) and Cash Flows of VIEs (Detail)	12 Months Ended						12 Months Ended
	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2012	Dec. 31, 2010	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
	USD ($)	CNY	CNY	CNY	USD ($)	CNY	VIEs [Member]	VIEs [Member]	VIEs [Member]
							CNY	CNY	CNY
Variable Interest Entity [Line Items]	'	'	'	'	'	'	'	'	'
Cash	$125,442,030	759,388,415	83,598,378	81,011,002	$13,809,468	54,543,506	52,345,013	48,046,536	'
Short-term investment	2,064,853	12,500,000	'	'	'	'	1,500,000	'	'
Accounts receivable, net	13,932,719	84,344,499	46,341,590	'	'	'	68,544,138	46,339,590	'
Prepaid expenses and other current assets	2,402,793	14,545,788	10,483,930	'	'	'	11,747,964	10,228,548	'
Amounts due from related parties	'	'	3,310,909	'	'	'	114,891,133	21,424,807	'
Deferred income tax assets	2,712,562	16,421,037	6,903,561	'	'	'	11,902,908	6,903,561	'
Total current assets	146,554,957	887,199,739	150,638,368	'	'	'	260,931,156	132,943,042	'
Property and equipment, net	1,522,166	9,214,738	8,635,729	'	'	'	8,902,848	7,877,323	'
Intangible assets, net	'	2,070,778	1,489,031	'	'	'	2,070,778	1,489,031	'
Other non-current assets	746,372	4,518,314	3,555,345	'	'	'	4,354,820	3,555,345	'
Total assets	149,165,563	903,003,569	164,318,473	'	'	'	276,259,602	145,864,741	'
Accounts payable	1,545,334	9,354,988	5,056,562	'	'	'	9,291,942	5,056,562	'
Accrued expenses and other current liabilities	8,391,129	50,797,381	39,356,316	'	'	'	44,224,588	38,890,746	'
Amounts due to related parties	'	'	'	'	'	'	158,443,366	145,027,552	'
Income tax payable	1,298,489	7,860,663	'	'	'	'	7,860,663	'	'
Total current liabilities	11,234,952	68,013,032	44,412,878	'	'	'	219,820,559	188,974,860	'
Non-current liabilities	'	'	2,220,000	'	'	'	'	2,220,000	'
Total liabilities	11,234,952	68,013,032	46,632,878	'	'	'	219,820,559	191,194,860	'
Revenues	54,321,046	328,843,318	185,218,681	96,594,538	'	'	313,398,188	184,887,591	96,465,122
Net income (loss)	15,166,740	91,814,892	15,168,024	-42,776,042	'	'	102,669,162	17,517,799	-31,395,906
Net cash provided by (used in) operating activities	11,543,735	69,882,307	12,250,505	-29,518,093	'	'	23,575,560	-2,669,330	-23,543,473
Net cash provided by (used in) investing activities	-2,160,792	-13,080,787	-9,714,048	43,836,378	'	'	-33,227,083	-9,714,048	44,049,182
Net cash provided by (used in) financing activities	$102,416,986	620,001,707	'	12,557,201	'	'	13,950,000	-5,840,000	-6,390,000

Accounts_Receivable_Net_Summar

Accounts Receivable, Net - Summary of Accounts Receivable (Detail)	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012
	USD ($)	CNY	CNY
Accounts Receivable Net Current [Abstract]	'	'	'
Accounts receivable	'	84,344,499	46,341,590
Allowance for doubtful accounts	'	'	'
Accounts receivable, net	$13,932,719	84,344,499	46,341,590

Prepaid_Expenses_and_Other_Cur2

Prepaid Expenses and Other Current Assets - Summary of Prepaid Expenses and Other Current Assets (Detail)	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012
	USD ($)	CNY	CNY
Prepaid Expense And Other Assets Current [Abstract]	'	'	'
Prepaid bandwidth fees	'	4,920,581	219,144
Prepaid insurance expense	'	2,027,219	'
Advances to employees	'	1,434,600	1,249,822
Prepaid rental expenses	'	1,124,781	1,661,854
Receivable from disposal of an equity method investment	'	'	6,400,000
Others	'	5,038,607	953,110
Total	$2,402,793	14,545,788	10,483,930

Prepaid_Expenses_and_Other_Cur3

Prepaid Expenses and Other Current Assets - Summary of Prepaid Expenses and Other Current Assets (Parenthetical) (Detail) (CNY)	Dec. 31, 2013	Dec. 31, 2012
Prepaid Expense And Other Assets Current [Abstract]	'	'
Office rental deposits	3,896,937	3,380,050

ShortTerm_Investment_Additiona

Short-Term Investment - Additional Information (Detail)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
	USD ($)	CNY	CNY	CNY
Investments Schedule [Abstract]	'	'	'	'
Investment in financial product	'	52,500,000	'	'
Investment, contractual life	'10 years	'10 years	'	'
Short-term investment redeemed	6,607,529	40,000,000	25,000,000	551,058,000
Investment income on short-term investment	59,592	360,750	124,862	2,251,269
Short-term investment	$2,064,853	12,500,000	'	'

Equity_Method_Investments_Addi

Equity Method Investments - Additional Information (Detail)

12 Months Ended

0 Months Ended

12 Months Ended

12 Months Ended

12 Months Ended

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2013

Dec. 31, 2013

1-May-12

1-May-12

Dec. 31, 2012

Dec. 31, 2011

Feb. 28, 2011

Dec. 31, 2012

Dec. 31, 2011

31-May-10

Dec. 31, 2012

Dec. 31, 2011

Oct. 31, 2010

Oct. 31, 2010

Dec. 31, 2012

CNY

CNY

USD ($)

CNY

Zhuhai Zhengdian [Member]

Zhuhai Zhengdian [Member]

Zhuhai Zhengdian [Member]

Zhuhai Zhengdian [Member]

Zhuhai Zhengdian [Member]

Baimo [Member]

Baimo [Member]

Baimo [Member]

Fengmingxuan [Member]

Fengmingxuan [Member]

Fengmingxuan [Member]

Fengmingxuan [Member]

Baimo and Fengmingxuan [Member]

USD ($)

CNY

CNY

CNY

CNY

CNY

CNY

CNY

CNY

Other parties [Member]

CNY

Schedule of Equity Method Investments [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Percentage of equity interest investment

'

'

'

'

'

'

'

'

33.00%

'

'

49.00%

'

'

60.00%

40.00%

'

Carrying value of investment

'

'

'

'

'

'

'

'

'

'

0

'

'

0

'

'

'

Share of losses from equity method investment

-1,072,946

-3,744,390

'

'

'

'

1,072,946

709,539

'

'

1,642,538

'

'

1,392,313

'

'

'

Impairment loss on equity method investment

'

389,270

'

'

'

'

'

'

'

'

206,847

'

'

182,423

'

'

'

Percentage of equity interest in investment held by related party

'

'

'

'

'

'

'

'

33.00%

'

'

'

'

'

'

'

'

Interest free loan principal amount

'

'

'

'

'

'

'

'

4,000,000

'

'

'

'

'

'

'

'

Percentage of voting right held

'

'

'

'

'

'

'

'

33.00%

'

'

'

'

'

'

'

'

Date of disposal

'

'

'

'

1-May-12

1-May-12

'

'

'

'

'

'

'

'

'

'

'

Cash consideration, total

'

'

'

'

1,000,000

6,400,000

'

'

'

'

'

'

'

'

'

'

'

Gain recognized from disposal

4,182,485

'

'

'

'

4,182,485

'

'

'

'

'

'

'

'

'

'

'

Receivable from disposal

6,400,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Current assets

150,638,368

'

146,554,957

887,199,739

'

2,405,813

'

'

'

'

'

'

'

'

'

'

277,472

Non-current assets

'

'

'

'

'

6,584,533

'

'

'

'

'

'

'

'

'

'

261,357

current liabilities

44,412,878

'

11,234,952

68,013,032

'

2,391,814

'

'

'

'

'

'

'

'

'

'

1,889,859

Non-current liabilities

2,220,000

'

'

'

'

0

'

'

'

'

'

'

'

'

'

'

0

Equity_Method_Investments_Summ

Equity Method Investments - Summarized Income Statement Data (Detail)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2012	Dec. 31, 2011
	USD ($)	CNY	CNY	CNY	Zhuhai Zhengdian [Member]	Zhuhai Zhengdian [Member]	Baimo and Fengmingxuan [Member]	Baimo and Fengmingxuan [Member]
					CNY	CNY	CNY	CNY
Schedule of Equity Method Investments [Line Items]	'	'	'	'	'	'	'	'
Revenues	$54,321,046	328,843,318	185,218,681	96,594,538	'	'	3,133,900	2,023,550
Gross profit	38,769,442	234,698,575	110,405,583	49,976,745	'	'	1,964,361	1,489,402
Operating loss	-14,787,246	-89,517,552	-4,835,419	38,743,329	3,251,349	2,150,119	1,696,790	5,671,679
Net loss	($15,166,740)	-91,814,892	-15,168,024	42,776,042	3,251,349	2,150,119	1,686,296	5,672,640

Property_and_Equipment_Net_Sum

Property and Equipment, Net - Summary of Property and Equipment (Detail)	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2013	Dec. 31, 2012
	USD ($)	CNY	CNY	Computer equipment [Member]	Computer equipment [Member]	Office equipment and furniture [Member]	Office equipment and furniture [Member]	Motor vehicles [Member]	Motor vehicles [Member]	Leasehold improvements [Member]	Leasehold improvements [Member]
				CNY	CNY	CNY	CNY	CNY	CNY	CNY	CNY
Property, Plant and Equipment [Line Items]	'	'	'	'	'	'	'	'	'	'	'
Property and equipment, gross	'	31,927,056	34,687,242	14,869,429	19,465,980	2,473,596	2,494,285	616,649	616,649	13,967,382	12,110,328
Less: accumulated depreciation	'	-22,712,318	-26,051,513	'	'	'	'	'	'	'	'
Property and equipment, net	$1,522,166	9,214,738	8,635,729	'	'	'	'	'	'	'	'

Property_and_Equipment_Net_Sch

Property and Equipment, Net - Schedule of Depreciation Expense (Detail) (CNY)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
Property, Plant and Equipment [Line Items]	'	'	'
Total depreciation expense	5,622,443	6,954,376	7,090,472
Cost of revenues [Member]	'	'	'
Property, Plant and Equipment [Line Items]	'	'	'
Total depreciation expense	1,485,003	1,736,347	2,105,699
Research and development expenses [Member]	'	'	'
Property, Plant and Equipment [Line Items]	'	'	'
Total depreciation expense	2,066,856	2,567,077	1,925,669
Selling and marketing expenses [Member]	'	'	'
Property, Plant and Equipment [Line Items]	'	'	'
Total depreciation expense	1,355,310	2,029,175	2,466,549
General and administrative expenses [Member]	'	'	'
Property, Plant and Equipment [Line Items]	'	'	'
Total depreciation expense	715,274	621,777	592,555

Property_and_Equipment_Net_Add

Property and Equipment, Net - Additional Information (Detail)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
	USD ($)	CNY	CNY	CNY	Computer equipment [Member]	Computer equipment [Member]	Computer equipment [Member]	Disposed Computer Equipment [Member]	Disposed Computer Equipment [Member]	Disposed Computer Equipment [Member]
					CNY	CNY	CNY	CNY	CNY	CNY
Property, Plant and Equipment [Line Items]	'	'	'	'	'	'	'	'	'	'
Loss on disposal of property and equipment	$90,109	545,494	6,978	8,492	545,494	6,978	8,492	'	'	'
Gross carrying amount of computer equipment	'	'	'	'	7,757,132	56,735	104,843	'	'	'
Accumulated depreciation	'	22,712,318	26,051,513	'	'	'	'	7,211,638	49,757	96,351
Impairment loss of property and equipment	$289,079	1,750,000	'	'	'	'	'	'	'	'

Intangible_Assets_Net_Schedule

Intangible Assets, Net - Schedule of Intangible Assets (Detail) (CNY)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Finite-Lived Intangible Assets [Line Items]	'	'
Gross carrying amount	5,492,194	3,593,880
Accumulated amortization	-3,421,416	-2,104,849
Net carrying amount	2,070,778	1,489,031
Copyrights [Member]	'	'
Finite-Lived Intangible Assets [Line Items]	'	'
Gross carrying amount	5,174,694	3,416,380
Accumulated amortization	-3,276,499	-2,019,608
Net carrying amount	1,898,195	1,396,772
Weighted Average Amortization Period	'3 years	'2 years
Others [Member]	'	'
Finite-Lived Intangible Assets [Line Items]	'	'
Gross carrying amount	317,500	177,500
Accumulated amortization	-144,917	-85,241
Net carrying amount	172,583	92,259
Weighted Average Amortization Period	'5 years	'5 years

Intangible_Assets_Net_Addition

Intangible Assets, Net - Additional Information (Detail) (CNY)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
Finite-Lived Intangible Assets [Line Items]	'	'	'
Amortization expenses related to intangible assets	1,324,667	1,358,152	680,823
Minimum [Member] | Copyrights [Member]	'	'	'
Finite-Lived Intangible Assets [Line Items]	'	'	'
Amortized over the contractual period	'12 months	'	'
Maximum [Member] | Copyrights [Member]	'	'	'
Finite-Lived Intangible Assets [Line Items]	'	'	'
Amortized over the contractual period	'60 months	'	'

Intangible_Assets_Net_Schedule1

Intangible Assets, Net - Schedule of Estimated Aggregate Amortization Expense (Detail) (CNY)	Dec. 31, 2013	Dec. 31, 2012
Goodwill And Intangible Assets Disclosure [Abstract]	'	'
2014	1,034,683	'
2015	628,384	'
2016	274,631	'
2017	114,440	'
2018	18,640	'
Net carrying amount	2,070,778	1,489,031

Accrued_Expenses_and_Other_Cur2

Accrued Expenses and Other Current Liabilities - Schedule of Accrued Expenses and Other Current Liabilities (Detail)	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012
	USD ($)	CNY	CNY
Payables And Accruals [Abstract]	'	'	'
Accrued payroll and employee benefits	'	19,763,943	15,743,877
Content fee payable	'	11,013,500	10,650,371
Deferred revenue	'	6,722,544	4,373,012
IPO cost payable	'	6,026,669	'
Other tax payables	'	4,519,394	3,149,642
Accrued bandwidth fee	'	487,187	954,871
Government grants	'	'	3,087,014
Other accrued expenses	'	2,264,144	1,397,529
Total accrued expenses and other current liabilities	$8,391,129	50,797,381	39,356,316

Revenues_Schedule_of_Revenues_

Revenues - Schedule of Revenues (Detail)

12 Months Ended

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

USD ($)

CNY

CNY

CNY

Mobile application products and services [Member]

Mobile application products and services [Member]

Mobile application products and services [Member]

Mobile reading services [Member]

Mobile reading services [Member]

Mobile reading services [Member]

Mobile portal marketing services [Member]

Mobile portal marketing services [Member]

Mobile portal marketing services [Member]

Other revenues [Member]

Other revenues [Member]

Other revenues [Member]

CNY

CNY

CNY

CNY

CNY

CNY

CNY

CNY

CNY

CNY

CNY

CNY

Revenue from External Customer [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Revenues

$54,321,046

328,843,318

185,218,681

96,594,538

153,363,875

34,056,890

3,896,544

99,791,329

72,766,802

33,547,733

52,211,716

57,506,160

47,526,527

23,476,398

20,888,829

11,623,734

Revenues_Summary_of_Revenue_fr

Revenues - Summary of Revenue from Geographic Areas (Detail)

12 Months Ended

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

USD ($)

CNY

CNY

CNY

PRC (excluding HK SAR and Macau) [Member]

PRC (excluding HK SAR and Macau) [Member]

PRC (excluding HK SAR and Macau) [Member]

United States [Member]

United States [Member]

United States [Member]

Others [Member]

Others [Member]

Others [Member]

CNY

CNY

CNY

CNY

CNY

CNY

CNY

CNY

CNY

Revenue from External Customer [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

Revenues

$54,321,046

328,843,318

185,218,681

96,594,538

198,896,271

154,029,436

92,697,994

60,358,124

14,312,392

1,791,420

69,588,923

16,876,853

2,105,124

Income_Taxes_Additional_Inform

Income Taxes - Additional Information (Detail)

12 Months Ended

12 Months Ended

36 Months Ended

12 Months Ended

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2010

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

USD ($)

CNY

CNY

CNY

PRC [Member]

Go Portal Inc. [Member]

Minimum [Member]

Maximum [Member]

HNTE [Member]

HNTE [Member]

HNTE [Member]

HNTE [Member]

Net Operating Loss Carry Forwards Expires In Two Thousand Thirty Three [Member]

Net Operating Loss Carry Forwards Expires In Two Thousand Thirty Three [Member]

Net Operating Loss Carry Forwards Expires In 2014 [Member]

Net Operating Loss Carry Forwards Expires In 2015 [Member]

Net Operating Loss Carry Forwards Expires In 2016 [Member]

Net Operating Loss Carry Forwards Expires In 2017 [Member]

Net Operating Loss Carry Forwards Expires In 2018 [Member]

CNY

Jiubang Digital [Member]

Jiubang Digital [Member]

Forecast [Member]

U.S. federal [Member]

U.S. federal [Member]

PRC [Member]

PRC [Member]

PRC [Member]

PRC [Member]

PRC [Member]

Jiubang Digital [Member]

USD ($)

CNY

CNY

CNY

CNY

CNY

CNY

Schedule Of Income Taxes [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Provision for Hong Kong Profits Tax

$0

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Statutory income tax rate

25.00%

25.00%

'

'

'

34.00%

'

'

15.00%

'

'

'

'

'

'

'

'

'

'

State corporation tax rate

'

'

'

'

'

8.84%

'

'

'

'

'

'

'

'

'

'

'

'

'

Aggregate income tax rate

25.00%

25.00%

'

'

'

39.83%

'

'

'

15.00%

15.00%

25.00%

'

'

'

'

'

'

'

Tax exemption description

'Jiubang Computer qualified as an eligible software enterprise in 2013, which entitled it to a two-year full tax exemption followed by a three-year 50% tax exemption, commencing from the year in which its taxable income is greater than zero.

'Jiubang Computer qualified as an eligible software enterprise in 2013, which entitled it to a two-year full tax exemption followed by a three-year 50% tax exemption, commencing from the year in which its taxable income is greater than zero.

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Tax benefit due to reversal of valuation allowance

'

11,159,024

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Tax loss carryforwards

'

'

'

'

44,336,299

'

'

'

'

'

'

'

189,927

1,157,963

4,029,710

11,150,776

21,074,569

2,193,356

5,887,888

Withholding income tax rate

10.00%

10.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Undistributed earnings

'

52,432,644

0

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Unrecognized tax benefits

'

18,380,952

5,349,594

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Interest and penalty expenses recorded

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Unrecognized tax benefits will be recognized in next twelve months

'

18,380,952

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Maximum period for claw back underpaid tax

'3 years

'3 years

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Maximum period for claw back underpaid tax under special circumstances

'5 years

'5 years

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Statute of limitations expiration period, in case of transfer pricing issue

'10 years

'10 years

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Underpayment of taxes considered for statute of limitations period extension

'

100,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Open tax years

'

'

'

'

'

'

'2008

'2013

'

'

'

'

'

'

'

'

'

'

'

Income_Taxes_Components_of_Inc

Income Taxes - Components of Income (Loss) before Income Taxes (Detail)

12 Months Ended

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2013

USD ($)

CNY

CNY

CNY

PRC (excluding HK SAR and Macau) [Member]

PRC (excluding HK SAR and Macau) [Member]

PRC (excluding HK SAR and Macau) [Member]

Cayman Islands and BVI [Member]

Cayman Islands and BVI [Member]

Cayman Islands and BVI [Member]

HKSAR [Member]

HKSAR [Member]

HKSAR [Member]

United States [Member]

CNY

CNY

CNY

CNY

CNY

CNY

CNY

CNY

CNY

CNY

Schedule Of Income Tax Expense [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Income (loss) before income taxes

$14,893,054

90,158,079

8,264,463

-42,776,042

112,936,180

8,760,488

-39,020,973

-20,986,291

-481,547

-3,239,140

-615,633

-14,478

-515,929

-1,176,177

Income_Taxes_Summary_of_Income

Income Taxes - Summary of Income Tax Benefit Recognized (Detail)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
	USD ($)	CNY	CNY	CNY
Income Tax Disclosure [Abstract]	'	'	'	'
Current income tax expense	'	7,860,663	'	'
Deferred income tax benefit	-1,572,175	-9,517,476	-6,903,561	'
Income tax benefit	($273,686)	-1,656,813	-6,903,561	'

Income_Taxes_Reconciliation_of

Income Taxes - Reconciliation of Income Tax Expense (Benefit) (Detail)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
	USD ($)	CNY	CNY	CNY
Income Tax Disclosure [Abstract]	'	'	'	'
Computed expected income tax expense (benefit)	'	22,539,520	2,066,116	-10,694,011
Tax rate differential for entities in non-PRC jurisdictions	'	770,418	59,789	865,955
Research and development expenses bonus deduction	'	-4,932,333	-3,188,028	-1,619,472
Non-deductible expenses	'	'	'	'
Entertainment expense	'	322,430	253,351	443,622
Impairment loss on an equity method investment	'	'	'	51,712
Share of losses of equity method investments	'	'	'	410,634
Share-based compensation costs	'	4,455,636	106,521	72,974
Other	'	20,348	300,571	94,644
Preferential income tax rate	'	-5,240,442	'	'
Tax rate differential	'	-4,602,374	-1,810,791	1,430,646
Change in tax rate	'	1,070,764	'	'
Change in valuation allowance	'	-16,060,780	-4,691,090	8,943,296
Income tax benefit	($273,686)	-1,656,813	-6,903,561	'

Income_Taxes_Components_of_Def

Income Taxes - Components of Deferred Income Tax Assets (Detail) (CNY)	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Income Tax Disclosure [Abstract]	'	'	'	'
Tax loss carryforwards	10,646,904	18,460,724	'	'
Accrued expenses and other current liabilities	8,221,083	4,635,723	'	'
Accounts receivable	'	3,289,043	'	'
Advertising expense	'	721,531	'	'
Impairment loss on equity method investments	425,000	425,000	'	'
Impairment loss on property and equipment	437,500	'	'	'
Total deferred income tax assets	19,730,487	27,532,021	'	'
Valuation allowance	-3,309,450	-20,628,460	-30,450,912	-22,781,569
Deferred income tax assets, net	16,421,037	6,903,561	'	'

Income_Taxes_Movements_of_Valu

Income Taxes - Movements of Valuation Allowance (Detail) (CNY)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
Income Tax Disclosure [Abstract]	'	'	'
Valuation allowance, Beginning Balance	20,628,460	30,450,912	22,781,569
Addition	4,753,930	6,933,591	11,271,562
Deduction	-8,584,922	-4,721,120	-2,328,266
Reversal	-11,159,024	-6,903,561	'
Expiration of tax loss	-1,258,230	-5,131,362	-1,273,953
Change in tax rate	-1,070,764	'	'
Valuation allowance, Ending Balance	3,309,450	20,628,460	30,450,912

Income_Taxes_Summary_of_Reconc

Income Taxes - Summary of Reconciliation of Unrecognized Tax Benefits (Detail) (CNY)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
Income Tax Disclosure [Abstract]	'	'	'
Unrecognized Tax Benefits Beginning Balance	5,905,726	594,402	'
Increase related to current year tax positions	16,230,858	5,311,324	594,402
Settlement	-3,755,632	'	'
Unrecognized Tax Benefits Beginning Balance	18,380,952	5,905,726	594,402

Redeemable_Convertible_Preferr1

Redeemable Convertible Preferred Shares, Convertible Notes and Warrants - Additional Information (Detail)

Dec. 31, 2012

Dec. 31, 2011

Jun. 08, 2010

Jun. 09, 2006

15-May-05

15-May-05

Jun. 09, 2006

Jun. 09, 2006

Jan. 20, 2011

Jan. 20, 2011

Jan. 21, 2009

Jan. 21, 2009

Jun. 08, 2010

Jun. 08, 2010

Jun. 08, 2010

Jun. 08, 2010

Jun. 08, 2010

USD ($)

USD ($)

Series C Warrants [Member]

Series B Warrants [Member]

Series A convertible preferred shares [Member]

Series A convertible preferred shares [Member]

Series B convertible preferred shares [Member]

Series B convertible preferred shares [Member]

Series B convertible preferred shares [Member]

Series B convertible preferred shares [Member]

Convertible promissory notes [Member]

Convertible promissory notes [Member]

Series C convertible preferred shares [Member]

Series C-1 convertible preferred shares [Member]

Series C-1 convertible preferred shares [Member]

Series C-2 convertible preferred shares [Member]

Series C-2 convertible preferred shares [Member]

USD ($)

USD ($)

USD ($)

CNY

USD ($)

CNY

Minimum [Member]

Maximum [Member]

USD ($)

CNY

USD ($)

USD ($)

CNY

USD ($)

CNY

Temporary Equity [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Share purchase agreements date

'

'

'

'

15-May-05

15-May-05

9-Jun-06

9-Jun-06

'

'

'

'

8-Jun-10

'

'

'

'

Convertible preferred shares/warrants issued

'

'

1,888,396

2,083,300

21,428,600

21,428,600

32,142,900

32,142,900

'

'

'

'

'

22,660,321

22,660,321

'

'

Convertible preferred shares issued, value

'

'

'

'

$1,200,000

9,931,800

$9,000,000

72,036,900

'

'

'

'

'

$20,000,000

136,431,445

'

'

Warrants exercised/convertible preferred shares issued, price per share

'

'

$1.06

$0.34

$0.06

0.4635

$0.28

2.2411

'

'

'

'

'

$0.88

6.0207

$0.62

'

Net of issuance costs

'

'

'

'

'

165,530

'

888,157

'

'

'

'

'

'

343,098

'

'

Convertible promissory notes

'

'

'

'

'

'

'

'

'

'

4,000,000

27,313,600

'

'

'

'

'

Annual coupon interest rate

'

'

'

'

'

'

'

'

'

'

4.00%

'

'

'

'

'

'

Convertible promissory notes, maturity date

'

'

'

'

'

'

'

'

'

'

20-Jan-11

'

'

'

'

'

'

Pre-money valuation of the Company

'

'

'

'

'

'

'

'

'

'

90,000,000

'

'

'

'

'

'

Convertible preferred shares discount

'

'

'

'

'

'

'

'

20.00%

30.00%

'

'

'

'

'

'

'

Outstanding embedded derivative

0

0

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Warrants term

'

'

'1 year

'1 year

'

'

'

'

'

'

'

'

'

'

'

'

'

Value of convertible notes elected for conversion by promissory notes holders

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

4,000,000

27,313,600

Number of shares resulted on conversion

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

6,474,587

6,474,587

Beneficial conversion feature attributable

'

'

'

'

$0

'

$0

'

'

'

'

'

$0

'

'

'

'

Redeemable_Convertible_Preferr2

Redeemable Convertible Preferred Shares, Convertible Notes and Warrants - Additional Information 1 (Detail)

12 Months Ended

0 Months Ended

12 Months Ended

0 Months Ended

12 Months Ended

0 Months Ended

1 Months Ended

Dec. 31, 2013

Dec. 31, 2011

Jun. 06, 2007

Jun. 06, 2007

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Jun. 02, 2011

Jun. 02, 2011

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Jun. 09, 2006

Jan. 08, 2010

Aug. 31, 2013

Aug. 31, 2013

CNY

Series B convertible preferred shares [Member]

Series B convertible preferred shares [Member]

Series B convertible preferred shares [Member]

Series B convertible preferred shares [Member]

Series B convertible preferred shares [Member]

Series C convertible preferred shares [Member]

Series C convertible preferred shares [Member]

Series C convertible preferred shares [Member]

Series C convertible preferred shares [Member]

Series C convertible preferred shares [Member]

Series A convertible preferred shares [Member]

Series A convertible preferred shares [Member]

Series A convertible preferred shares [Member]

Class B Ordinary Shares [Member]

Ordinary Shares [Member]

Additional Paid-in Capital [Member]

Series B Warrants [Member]

Series C Warrants [Member]

Before Amendment [Member]

After Amendment [Member]

USD ($)

CNY

CNY

CNY

CNY

USD ($)

CNY

CNY

CNY

CNY

CNY

CNY

CNY

Class B Ordinary Shares [Member]

Class B Ordinary Shares [Member]

CNY

CNY

Temporary Equity [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Conversion

'The holders of Series A, Series B and Series C convertible preferred shares have the right to convert all or any portion of their holdings into ordinary shares at a rate of one-for-one at any time, subject to a contingent conversion price adjustment if there are additional ordinary shares issued or deemed to be issued, as defined in the Company's Memorandum and Articles of Association, at a price lower than the Series A, Series B and Series C convertible preferred shares issuance price.

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Liquidation preference description

'The liquidation preference of the holders of Series A, Series B and Series C convertible preferred shares is as follows: in the event of any Liquidation Event, as defined in the Memorandum and Articles of Association, the proceeds shall be distributed according to the following sequence: (i) first to the holders of the Series C convertible preferred shares at 100% of the Series C-1, Series C-2 and Series C-3 Original Issuance Price, plus declared but unpaid dividends on each share of Series C convertible preferred shares; (ii) second to the holders of Series A and Series B convertible preferred shares at 100% of the Series A Original Issue Price and Series B Original Issuance Price, plus declared but unpaid dividends on each share of Series A and Series B convertible preferred shares, respectively; (iii) third to the holders of Series C convertible preferred shares a further amount equal to (a) 50% of the Series C-1, Series C-2 and Series C-3 Original Issue Price, plus declared but unpaid dividends on each share of Series C convertible preferred shares if the Liquidation Event occurs within two years after the Series C Original Issue Date, or (b) 100% of the Series C-1, Series C-2 and Series C-3 Original Issue Price, plus declared but unpaid dividends on each share of Series C convertible preferred shares if the Liquidation Event occurs on a date later than two years after the Series C Original Issue Date; (iv) forth to the holders of Series A and Series B convertible preferred shares a further amount equal to (a) 50% of the Series A and Series B Original Issue Price, plus declared but unpaid dividends on each share of Series C convertible preferred shares if the Liquidation Event occurs within two years after the Series C Original Issue Date, or (b) 100% of the Series A Original Issue Price and Series B Original Issue Price, plus declared but unpaid dividends on each share of Series A and B convertible preferred shares if the Liquidation Event occurs on a date later than two years after the Series C Original Issue Date. The remaining assets of the Company, if any, shall be distributed pro rata to the holders of ordinary shares and Series A, Series B and Series C convertible preferred shares then outstanding, based on the number of ordinary shares then held by each shareholder on an bif-convertedb basis.

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Preferred stock, redemption date

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

30-Sep-13

30-Sep-14

Convertible preferred shares redemption terms

'The holders of Series A, Series B and Series C convertible preferred shares will have the right to request for redemption all or a portion of the respective convertible preferred shares they hold at a price calculated as follows: (i) if the aggregate Original Issuance Price amount (the bInvestment Amountb) requested to be redeemed by each holder of Series A, Series B and Series C convertible preferred shares plus a return on the Investment Amount at a rate of 25% per annum (bRedemption Returnb), is equal to or less than 80% of the cash held by the Company at the time of redemption (bCash Balanceb), accruing from the respective issue date until the redemption date, all preferred shares requested to be redeemed shall be redeemed at a price that is equal to the sum of the Investment Amount and the Redemption Return; (ii) if the sum of the Investment Amount and the Redemption Return is greater than 80% of the Cash Balance, all preferred shares requested to be redeemed shall be redeemed at a price that is equal to 80% of the Cash Balance. If any convertible preferred shares are redeemed pursuant to (ii), the Company shall issue to such holder a promissory note that (i) has a principal amount that is equal to the difference between the sum of the Investment Amount and the Redemption Return of such holder and 80% of the Cash Balance; (ii) carries an annual interest of 8%; and (iii) matures 24 months after the redemption.

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Investment Amount at a rate per annum percentage

25.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Redemption Return price of Cash Balance percentage

80.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Interest rate on promissory note in case of redemption

8.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Maturity period of promissory note

'24 months

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Total accretion of convertible preferred shares to redemption value

'

'

'

'

13,330,623

15,307,795

15,662,572

'

'

35,731,608

41,031,250

37,620,505

1,649,151

1,893,750

1,937,640

'

'

'

'

'

'

'

Conversion of stock, shares issued

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

86,678,104

'

'

'

'

'

'

Conversion of stock, amount converted

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

53,203

486,844,728

'

'

'

'

Warrants term

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'1 year

'

'

'

Number of convertible preferred shares issued

'

'

2,083,300

2,083,300

'

'

'

1,888,396

1,888,396

'

'

'

'

'

'

'

'

'

'

1,888,396

'

'

Proceeds from warrant exercises

'

12,977,201

699,989

5,340,114

'

'

'

2,000,000

12,977,201

'

'

'

'

'

'

'

'

'

'

'

'

'

Change in fair value of warrant liability

'

2,356,037

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Ordinary_Shares_and_Statutory_1

Ordinary Shares and Statutory Reserve - Additional Information (Detail)

0 Months Ended

1 Months Ended

6 Months Ended

12 Months Ended

12 Months Ended

1 Months Ended

12 Months Ended

12 Months Ended

12 Months Ended

12 Months Ended

27-May-10

15-May-05

Nov. 30, 2013

Sep. 30, 2013

Aug. 31, 2013

Jun. 30, 2013

Dec. 31, 2012

Jul. 31, 2012

Dec. 31, 2011

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2008

Jan. 31, 2005

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Nov. 22, 2013

Nov. 22, 2013

Aug. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2007

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2013

Dec. 31, 2013

Nov. 22, 2013

Dec. 31, 2012

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Nov. 22, 2013

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2010

USD ($)

USD ($)

USD ($)

CNY

USD ($)

CNY

USD ($)

USD ($)

USD ($)

Private Placement [Member]

Jiubang Digital [Member]

Jiubang Digital [Member]

Jiubang Digital [Member]

Before Nov 22, 2013 [Member]

After Nov 22, 2013 [Member]

Additional Paid-in Capital [Member]

Additional Paid-in Capital [Member]

Additional Paid-in Capital [Member]

Series A convertible preferred stock [Member]

Series A convertible preferred stock [Member]

Series B convertible preferred stock [Member]

Series B convertible preferred stock [Member]

Series B convertible preferred stock [Member]

Series C convertible preferred stock [Member]

Series C convertible preferred stock [Member]

Class A Ordinary Shares [Member]

Class A Ordinary Shares [Member]

Class A Ordinary Shares [Member]

Class A Ordinary Shares [Member]

Class A Ordinary Shares [Member]

Class A Ordinary Shares [Member]

Class A Ordinary Shares [Member]

Class B Ordinary Shares [Member]

Class B Ordinary Shares [Member]

Class B Ordinary Shares [Member]

Class B Ordinary Shares [Member]

Class B Ordinary Shares [Member]

Class B Ordinary Shares [Member]

CNY

CNY

CNY

CNY

USD ($)

USD ($)

CNY

CNY

Private Placement [Member]

USD ($)

CNY

USD ($)

USD ($)

Private Placement [Member]

Qihoo 360 Technology Co. Ltd [Member]

Kingsoft Internet Software Holdings Limited [Member]

CNY

USD ($)

USD ($)

CNY

CNY

CNY

USD ($)

USD ($)

Class of Stock [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Ordinary shares, Authorized

'

'

'

'

'

'

413,321,896

'

413,321,896

'

'

'

413,321,896

'

50,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

850,000,000

850,000,000

'

'

'

'

'

150,000,000

150,000,000

'

'

'

Common stock par value

'

'

'

'

'

'

'

'

'

'

'

'

'

'

$1

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

$0.00

$0.00

'

'

'

$0.00

'

$0.00

$0.00

'

'

'

Ordinary shares, Issued

'

'

'

'

'

'

51,880,468

'

51,880,468

'

'

'

51,880,468

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

58,995,186

'

'

'

'

'

'

141,435,672

'

51,880,468

'

'

Ordinary shares, Outstanding

'

'

'

'

'

'

51,880,468

'

51,880,468

'

'

'

51,880,468

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

58,995,186

'

'

'

'

'

'

141,435,672

'

51,880,468

51,880,468

51,880,468

Conversion stock split ratio

100

100

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Convertible preferred shares, Authorized

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

21,428,600

21,428,600

'

34,226,200

34,226,200

31,023,304

31,023,304

'

'

'

'

'

'

'

'

'

'

'

'

'

Convertible preferred shares, Issued

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

21,428,600

21,428,600

'

34,226,200

34,226,200

31,023,304

31,023,304

'

'

'

'

'

'

'

'

'

'

'

'

'

Convertible preferred shares, Outstanding

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

21,428,600

21,428,600

'

34,226,200

34,226,200

31,023,304

31,023,304

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock option granted

'

'

35,000

1,677,500

'

3,372,300

305,878

75,675

1,249,893

21,620,012

21,620,012

381,553

2,084,180

'

'

'

'

'

'

'

'

'

'

'

'

'

575,300

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock option exercise price

'

'

$1.87

$0.88

'

$0.88

'

'

'

$0.82

'

$1.90

$1.31

'

'

'

'

'

'

'

'

'

'

'

'

'

$0.00

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock option exercised

'

'

'

3,452,400

'

'

'

'

'

3,452,400

3,452,400

'

'

575,300

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

3,452,400

'

'

'

'

'

Repurchase and cancellation of ordinary shares, shares

'

'

'

'

575,300

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

575,300

'

'

'

'

'

Repurchase and cancellation of ordinary shares, amount

'

'

'

'

'

'

'

'

'

'

2,500,354

'

'

'

'

'

'

'

'

'

'

2,500,354

2,499,940

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

414

'

'

'

'

'

Increased authorized shares

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

50,000

100,000

'

'

'

'

'

'

'

'

'

'

36,211

5,982

'

'

'

'

'

97,272

16,068

'

42,360

'

'

Share holder's voting right

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'Holders of Class A ordinary shares are entitled to one vote per share

'

'

'

'

'

'

'Holders of Class B ordinary shares are entitled to ten votes per share.

'

'

'

'

'

Issuance of ordinary shares, upon initial public offering ("IPO"), shares

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

48,300,000

'

'

'

10,695,186

8,021,390

2,673,796

'

'

'

'

'

'

Common stock price

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

$1.87

'

'

'

$1.87

$1.87

'

'

'

'

'

'

Issuance of ordinary shares, upon initial public offering ("IPO")

'

'

'

'

'

'

'

'

'

'

493,654,481

'

'

'

'

122,766,552

'

'

'

'

'

'

493,624,834

122,759,988

'

'

'

'

'

'

'

29,647

'

'

'

6,564

'

'

'

'

'

'

'

'

Common stock issuance costs

'

'

'

'

'

'

'

'

'

'

60,729,250

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Percentage of net profit contributed towards statutory surplus reserve

'

'

'

'

'

'

'

'

'

10.00%

10.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Percentage of registered capital required in reserve balance

'

'

'

'

'

'

'

'

'

50.00%

50.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Accumulated statutory surplus reserve

'

'

'

'

'

'

'

'

'

'

8,927,264

'

'

'

'

'

8,927,264

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

ShareBased_Compensation_Additi

Share-Based Compensation - Additional Information (Detail)

1 Months Ended

6 Months Ended

12 Months Ended

1 Months Ended

12 Months Ended

Nov. 30, 2013

Sep. 30, 2013

Jun. 30, 2013

Dec. 31, 2012

Jul. 31, 2012

Dec. 31, 2011

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2011

Dec. 31, 2008

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Jun. 30, 2013

Dec. 31, 2011

Jun. 30, 2006

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Oct. 31, 2013

Oct. 31, 2013

Jun. 30, 2010

Oct. 31, 2013

USD ($)

USD ($)

USD ($)

USD ($)

CNY

USD ($)

CNY

USD ($)

CNY

Batch 1 [Member]

Batch 2 [Member]

Scenario 1 [Member]

Scenario 2 [Member]

Batch 3 [Member]

Scenario [Member]

Before Modification [Member]

After Modification [Member]

2006 Share Incentive Plan [Member]

2006 Share Incentive Plan [Member]

2006 Share Incentive Plan [Member]

2006 Share Incentive Plan [Member]

2006 Share Incentive Plan [Member]

2006 Share Incentive Plan [Member]

2006 Share Incentive Plan [Member]

2010 Share Incentive Plan [Member]

2010 Share Incentive Plan [Member]

2013 Share Incentive Plan [Member]

USD ($)

USD ($)

USD ($)

USD ($)

USD ($)

USD ($)

CNY

USD ($)

USD ($)

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Number of ordinary shares authorized to issued under stock-based awards

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

11,507,900

'

'

'

5,224,126

5,373,659

13,196,337

4,243,070

Share incentive plan expiration period

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'10 years

'

'

'

'

'

'

'

Number of ordinary shares granted under stock options plan

35,000

1,677,500

3,372,300

305,878

75,675

1,249,893

21,620,012

21,620,012

381,553

381,553

2,084,180

2,084,180

'

2,831,374

13,266,202

'

'

163,536

'

'

'

274,100

834,287

'

'

'

'

'

'

'

'

Exercisability and exercise price of the options

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'(a) In the event that the post-IPO valuation of the Company is not less than US$1 billion, the exercise price shall be US$1.8 per share. (b) In the event that the post-IPO valuation of the Company is less than US$1 billion, the exercise price shall be half of the public offering price per share of the Company.

'

'

'

'

'

'

'

'

Percentage of options vesting on the first anniversary

30.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

50.00%

'

'

'

'

'

'

'

'

Percentage of options vesting on the second anniversary

30.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

30.00%

'

'

'

'

'

'

'

'

Percentage of options vesting on the third anniversary

40.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

20.00%

'

'

'

'

'

'

'

'

Number of share options vested upon an IPO

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

667,430

'

'

'

'

'

'

'

'

'

Compensation expense

'

'

'

'

'

'

$2,944,075

17,822,544

'

426,083

'

291,894

'

'

'

'

'

'

'

'

'

'

'

'

3,761,265

$0

$0

'

'

'

'

Share options granted description

'

'In September 2013, 1,677,500 share options were granted to certain employees. 25% of the options vest on the third anniversary of the grant date with the remaining 75% to be vested evenly over the following three years, provided further, that if the Company completes its IPO before December 31, 2013, each of the above vesting dates shall be automatically accelerated by six months.

'In June 2013, 3,372,300 share options were granted to certain employees with 25% vesting on the third anniversary of the grant date and the remaining 75% to be vested evenly over the following three years, provided further, that if the Company completes its IPO before December 31, 2013, each of the above vesting dates shall be automatically accelerated by six months.

'In December 2012, 305,878 share options were granted to the Company's employees with 25% vesting on the third anniversary of the grant date and the remaining vesting evenly over the following 3 years.

'In July 2012, 75,675 share options were granted to the Company's employees with 25% vesting on the third anniversary of the grant date and the remaining 75% vesting evenly over the following 36 months.

'In July and December 2011, total of 1,249,893 share options were granted to the Company's employees with 25% or 40% vesting on the second or third anniversary of the grant date and the remaining 60% or 75% vesting evenly over the following 29 months or 36 months.

'

'

'

'

'

'

'

'The rights are exercisable at the earlier of (i) the Companybs IPO, or (ii) the first anniversary of the grant date. 25% of the ordinary shares obtained upon exercise shall become transferrable on each of the first, second, third and fourth anniversary of the grant date. In the event that the officer terminates the employment with the Company, any ordinary shares that are not transferrable will be forfeited, and the Company will repurchase these ordinary shares at the purchase price the officer paid.

'The rights are exercisable at the earlier of (i) the Companybs IPO, or (ii) the first anniversary of the grant date. 25% of the ordinary shares obtained upon exercise shall become transferrable on each of the first, second, third and fourth anniversary of the grant date. In the event that the officer terminates the employment with the Company, any ordinary shares that are not transferrable will be forfeited, and the Company will repurchase these ordinary shares at the purchase price the officer paid.

'

'

'The options vest upon the Companybs IPO, subject to meeting certain terms and conditions.

'

'

'

'25% of these share options will vest at the anniversary of the closing date of IPO ("vesting commencement date") and 25% of these share options will vest each year thereafter on the same day of the month as the vesting commencement date.

'

'

'

'

'

'

'

'

'

Exercise price of share options granted

$1.87

$0.88

$0.88

'

'

'

$0.82

'

$1.90

'

$1.31

'

'

'

'

$0.28

$0.88

'

$0.88

$0.02

$0.00

$0.00

'

'

'

'

'

'

'

'

'

Number of Shares, Exercised

'

3,452,400

'

'

'

'

3,452,400

3,452,400

'

'

'

'

575,300

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Incremental fair value of vested options

'

'

'

'

'

'

'

426,887

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Restricted shares granted

34,759

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Income tax benefit recognized on stock options

'

'

'

'

'

'

0

0

0

0

0

0

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Unrecognized compensation costs related to unvested share options

'

'

'

'

'

'

'

143,277,755

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Weighted-average vesting period

'

'

'

'

'

'

'3 years 7 months 6 days

'3 years 7 months 6 days

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

ShareBased_Compensation_Summar

Share-Based Compensation - Summary of Share Options Activity (Detail) (USD $)	1 Months Ended					6 Months Ended	12 Months Ended
	Nov. 30, 2013	Sep. 30, 2013	Jun. 30, 2013	Dec. 31, 2012	Jul. 31, 2012	Dec. 31, 2011	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2008
Disclosure Of Compensation Related Costs Sharebased Payments [Abstract]	'	'	'	'	'	'	'	'	'	'
Number of Shares Outstanding, Beginning balance	'	'	'	'	'	'	9,694,417	9,722,728	7,837,748	'
Weighted average exercise price, Beginning balance	'	'	'	'	'	'	$0.67	$0.66	$0.60	'
Number of Shares, Granted	35,000	1,677,500	3,372,300	305,878	75,675	1,249,893	21,620,012	381,553	2,084,180	'
Number of Shares, Exercised	'	-3,452,400	'	'	'	'	-3,452,400	'	'	-575,300
Number of Shares, Forfeited	'	'	'	'	'	'	-2,710,235	-409,864	-199,200	'
Number of Shares, Expired	'	'	'	'	'	'	-56,466	'	'	'
Number of Shares, Modification	'	'	'	'	'	'	-166,857	'	'	'
Number of Shares Outstanding, Ending balance	'	'	'	9,694,417	'	9,722,728	24,928,471	9,694,417	9,722,728	'
Number of Shares, Vested and expected to vest	'	'	'	'	'	'	24,153,796	'	'	'
Number of Shares, Exercisable	'	'	'	'	'	'	888,284	'	'	'
Weighted average exercise price, Granted	$1.87	$0.88	$0.88	'	'	'	$0.82	$1.90	$1.31	'
Weighted average exercise price, Exercised	'	'	'	'	'	'	$0.00	$0	$0	'
Weighted average exercise price, Forfeited	'	'	'	'	'	'	$0.90	$1.43	$1.30	'
Weighted average exercise price, Expired	'	'	'	'	'	'	$1.29	$0	$0	'
Weighted average exercise price, Modification	'	'	'	'	'	'	'	'	'	'
Weighted average exercise price, Ending balance	'	'	'	$0.67	'	$0.66	$0.88	$0.67	$0.66	'
Weighted average exercise price, Vested and expected to vest	'	'	'	'	'	'	$0.84	'	'	'
Weighted average exercise price, Exercisable	'	'	'	'	'	'	$1.19	'	'	'
Weighted remaining contractual Years, Outstanding	'	'	'	'	'	'	'9 years 5 months 9 days	'	'	'
Weighted remaining contractual Years, Vested and expected to vest	'	'	'	'	'	'	'9 years 4 months 28 days	'	'	'
Weighted remaining contractual Years, Exercisable	'	'	'	'	'	'	'4 years 9 months 26 days	'	'	'
Aggregate intrinsic value, Outstanding	'	'	'	'	'	'	$63,960,173	'	'	'
Aggregate intrinsic value, Vested and expected to vest	'	'	'	'	'	'	61,706,600	'	'	'
Aggregate intrinsic value, Exercisable	'	'	'	'	'	'	$1,978,438	'	'	'

ShareBased_Compensation_Summar1

Share-Based Compensation - Summary of Valuation Assumptions Used in Calculation of Fair Value of Share Options (Detail) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
	Multiple	Multiple	Multiple
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'
Expected dividend yield	0.00%	0.00%	0.00%
Exercise multiple	2.2	2.2	2.2
Minimum [Member]	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'
Expected volatility	54.00%	60.00%	63.00%
Risk-free interest rate	1.72%	2.02%	2.74%
Estimated fair value of underlying ordinary shares (per share)	1.65	0.64	0.48
Maximum [Member]	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'
Expected volatility	60.00%	63.00%	64.00%
Risk-free interest rate	2.97%	2.77%	4.19%
Estimated fair value of underlying ordinary shares (per share)	1.87	0.84	0.59

ShareBased_Compensation_Summar2

Share-Based Compensation - Summary of Fair Value of Options Granted (Detail) (CNY)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
Disclosure Of Compensation Related Costs Sharebased Payments [Abstract]	'	'	'
Weighted average grant date fair value of option (per share)	7.33	2.21	1.65
Aggregate grant date fair value of options	158,567,632	843,121	3,429,048

ShareBased_Compensation_Summar3

Share-Based Compensation - Summary of Compensation Costs Recognized for Share Options (Detail) (CNY)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items]	'	'	'
Share-based compensation cost	17,822,544	426,083	291,894
Cost of revenues [Member]	'	'	'
Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items]	'	'	'
Share-based compensation cost	639,246	76,111	74,458
Research and development expenses [Member]	'	'	'
Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items]	'	'	'
Share-based compensation cost	1,944,824	164,374	111,716
Selling and marketing expenses [Member]	'	'	'
Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items]	'	'	'
Share-based compensation cost	728,459	124,850	52,355
General and administrative expenses [Member]	'	'	'
Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items]	'	'	'
Share-based compensation cost	14,510,015	60,748	53,365

Earnings_Loss_Per_Share_Schedu

Earnings (Loss) Per Share - Schedule of Basic and Diluted Earnings (Loss) Per Ordinary Share (Detail)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
	USD ($)	CNY	CNY	CNY
Numerator:	'	'	'	'
Net income (loss) applicable to common stock	$6,789,816	41,103,510	-43,064,771	-97,996,759
Earnings allocated to participating redeemable convertible preferred shares	'	-21,903,467	'	'
Net income (loss) for basic earnings per share	'	19,200,043	-43,064,771	-97,996,759
Denominator:	'	'	'	'
Weighted average number of ordinary shares outstanding	67,653,340	67,653,340	51,880,468	51,880,468
Basic earnings (loss) per ordinary share	'	0.28	-0.83	-1.89
Numerator:	'	'	'	'
Net income (loss) allocated to ordinary shareholders as reported in basic earnings (loss) per ordinary share	'	19,200,043	-43,064,771	-97,996,759
Denominator:	'	'	'	'
Weighted average shares of ordinary shares outstanding as reported in basic earnings (loss) per ordinary share	67,653,340	67,653,340	51,880,468	51,880,468
Dilutive effect of outstanding share options	3,296,870	3,296,870	'	'
Weighted average shares outstanding diluted	70,950,210	70,950,210	51,880,468	51,880,468
Diluted earnings (loss) per ordinary share	'	0.27	-0.83	-1.89

Earnings_Loss_Per_Share_Summar

Earnings (Loss) Per Share - Summary of Potential Ordinary Shares Outstanding Excluded from Calculation of Diluted Earnings (Loss) Per Ordinary Share Effect of Anti-Dilutive (Detail) (Stock option [Member])	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
Stock option [Member]	'	'	'
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]	'	'	'
Shares issuable	3,829,315	9,694,417	9,722,728

Related_Party_Transactions_Sch

Related Party Transactions - Schedule of Amounts Due from Related Parties (Detail) (CNY)	Dec. 31, 2013	Dec. 31, 2012
Amounts due from related parties	'	'
Total due from related parties	'	3,310,909
Deng Yuqiang [Member]	'	'
Amounts due from related parties	'	'
Total due from related parties	'	2,045,455
Zhang Xiangdong [Member]	'	'
Amounts due from related parties	'	'
Total due from related parties	'	1,265,454

Related_Party_Transactions_Sch1

Related Party Transactions - Schedule of Amounts Due from Related Parties (Parenthetical) (Detail)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2012	Aug. 31, 2013	Dec. 31, 2012
	USD ($)	CNY	CNY	Deng Yuqiang [Member]	Zhang Xiangdong [Member]	Zhang Xiangdong [Member]
				CNY	CNY	CNY
Related Party Transaction [Line Items]	'	'	'	'	'	'
Borrowings from company	$85,486	517,500	4,776,547	3,511,093	517,500	1,265,454
Loan offset by amount due by related party	'	'	1,465,638	1,470,258	'	'

Commitments_and_Contingency_Sc

Commitments and Contingency - Schedule of Future Minimum Lease Payments under Non-Cancelable Operating Lease Agreements and Subleased Rent Income (Detail) (CNY)	Dec. 31, 2013
Operating Leased Assets [Line Items]	'
Minimum rentals	42,443,264
Less: Sublease rental income	-7,525,000
Total	34,918,264
2014 [Member]	'
Operating Leased Assets [Line Items]	'
Minimum rentals	18,780,908
Less: Sublease rental income	-5,160,000
Total	13,620,908
2015 [Member]	'
Operating Leased Assets [Line Items]	'
Minimum rentals	14,111,781
Less: Sublease rental income	-2,365,000
Total	11,746,781
2016 [Member]	'
Operating Leased Assets [Line Items]	'
Minimum rentals	8,275,616
Less: Sublease rental income	'
Total	8,275,616
2017 [Member]	'
Operating Leased Assets [Line Items]	'
Minimum rentals	1,274,959
Less: Sublease rental income	'
Total	1,274,959

Commitments_and_Contingency_Ad

Commitments and Contingency - Additional Information (Detail) (CNY)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
Commitments And Contingencies Disclosure [Abstract]	'	'	'
Rental expense incurred	17,429,306	13,374,000	9,141,000

Sungy_Mobile_Limited_Parent_Co2

Sungy Mobile Limited (Parent Company) - Condensed Balance Sheets (Detail)

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2010

Dec. 31, 2012

Dec. 31, 2012

Dec. 31, 2012

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2010

Dec. 31, 2012

Dec. 31, 2012

Dec. 31, 2012

USD ($)

CNY

USD ($)

CNY

CNY

CNY

Series A- Redeemable Convertible Preferred Stock [Member]

Series B Redeemable Convertible Preferred Stock [Member]

Series C Redeemable Convertible Preferred Stock [Member]

Parent Company [Member]

Parent Company [Member]

Parent Company [Member]

Parent Company [Member]

Parent Company [Member]

Parent Company [Member]

Parent Company [Member]

CNY

CNY

CNY

CNY

CNY

CNY

CNY

Series A- Redeemable Convertible Preferred Stock [Member]

Series B Redeemable Convertible Preferred Stock [Member]

Series C Redeemable Convertible Preferred Stock [Member]

CNY

CNY

CNY

Condensed Balance Sheet Statements, Captions [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Cash

$125,442,030

759,388,415

$13,809,468

83,598,378

81,011,002

54,543,506

'

'

'

705,047,599

14,121,730

13,999,072

282,025

'

'

'

Prepaid expenses and other current assets

2,402,793

14,545,788

'

10,483,930

'

'

'

'

'

2,234,180

'

'

'

'

'

'

Investment in and amounts due from subsidiaries

'

'

'

'

'

'

'

'

'

236,814,824

126,730,258

'

'

'

'

'

Total assets

149,165,563

903,003,569

'

164,318,473

'

'

'

'

'

944,096,603

140,851,988

'

'

'

'

'

Accrued expenses and other current liabilities

8,391,129

50,797,381

'

39,356,316

'

'

'

'

'

3,320,945

'

'

'

'

'

'

Amounts due to subsidiaries

'

'

'

'

'

'

'

'

'

105,785,121

23,166,393

'

'

'

'

'

Total liabilities

11,234,952

68,013,032

'

46,632,878

'

'

'

'

'

109,106,066

23,166,393

'

'

'

'

'

Redeemable convertible preferred shares

'

'

'

'

'

'

21,940,700

159,973,556

265,213,659

'

'

'

'

21,940,700

159,973,556

265,213,659

Ordinary shares

'

'

'

'

'

'

'

'

'

133,483

42,360

'

'

'

'

'

Additional paid-in capital

183,566,975

1,111,259,393

'

'

'

'

'

'

'

1,111,259,393

'

'

'

'

'

'

Accumulated other comprehensive income

7,437,020

45,021,487

'

40,335,417

'

'

'

'

'

45,021,487

40,335,417

'

'

'

'

'

Accumulated deficit

-53,095,434

-321,423,826

'

-369,820,097

'

'

'

'

'

-321,423,826

-369,820,097

'

'

'

'

'

Total shareholders' equity (deficit)

137,930,611

834,990,537

'

-329,442,320

-288,138,186

-208,547,277

'

'

'

834,990,537

-329,442,320

'

'

'

'

'

Commitments and contingencies

0

0

'

0

'

'

'

'

'

'

'

'

'

'

'

'

Total liabilities, redeemable convertible preferred shares and shareholders' equity (deficit)

$149,165,563

903,003,569

'

164,318,473

'

'

'

'

'

944,096,603

140,851,988

'

'

'

'

'

Sungy_Mobile_Limited_Parent_Co3

Sungy Mobile Limited (Parent Company) - Condensed Statements of Comprehensive Income (Loss) (Detail)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
	USD ($)	CNY	CNY	CNY	Parent Company [Member]	Parent Company [Member]	Parent Company [Member]
					CNY	CNY	CNY
Condensed Income Statements, Captions [Line Items]	'	'	'	'	'	'	'
Revenues	$54,321,046	328,843,318	185,218,681	96,594,538	'	'	'
Cost of revenues	'	'	'	'	'	'	'
Gross profit	38,769,442	234,698,575	110,405,583	49,976,745	'	'	'
Operating expenses	'	'	'	'	-20,844,955	-460,046	-856,602
Operating loss	14,787,246	89,517,552	4,835,419	-38,743,329	-20,844,955	-460,046	-856,602
Change in fair value of warrants	'	'	'	-2,356,037	'	'	-2,356,037
Share of earnings (loss) of subsidiaries	'	'	'	'	112,659,847	15,628,070	-39,563,403
Income (loss) before income taxes	14,893,054	90,158,079	8,264,463	-42,776,042	91,814,892	15,168,024	-42,776,042
Income tax expense	273,686	1,656,813	6,903,561	'	'	'	'
Net income (loss)	15,166,740	91,814,892	15,168,024	-42,776,042	91,814,892	15,168,024	-42,776,042
Foreign currency translation adjustment, net of nil income taxes	774,083	4,686,070	1,334,554	18,113,956	4,686,070	1,334,554	18,113,956
Comprehensive income (loss)	$15,940,823	96,500,962	16,502,578	-24,662,086	96,500,962	16,502,578	-24,662,086

Sungy_Mobile_Limited_Parent_Co4

Sungy Mobile Limited (Parent Company) - Condensed Statements of Cash Flows (Detail)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
	USD ($)	CNY	CNY	CNY	Parent Company [Member]	Parent Company [Member]	Parent Company [Member]
					CNY	CNY	CNY
Condensed Cash Flow Statements, Captions [Line Items]	'	'	'	'	'	'	'
Net cash used in operating activities	$11,543,735	69,882,307	12,250,505	-29,518,093	-7,591,906	-157,634	-9,508
Investing activities:	'	'	'	'	'	'	'
Cash contribution into a subsidiary	'	'	'	'	'	-15,738,400	'
Net cash provided by (used in) investing activities	-2,160,792	-13,080,787	-9,714,048	43,836,378	'	-15,738,400	'
Financing activities:	'	'	'	'	'	'	'
Cash received on behalf of subsidiaries and variable interest entity	'	'	'	'	73,410,999	16,055,569	1,126,824
Payment of issuance cost of ordinary shares in connection with IPO	-2,534,456	-15,342,834	'	'	-9,444,448	'	'
Proceeds from issuance of ordinary shares upon IPO, net of underwriting discounts and commissions of RMB39,307,514	85,084,530	515,076,220	'	'	515,076,220	'	'
Proceeds from concurrent private placement issuance of ordinary shares in connection with IPO	20,279,590	122,766,552	'	'	122,766,552	'	'
Payment for repurchase of ordinary shares	-413,029	-2,500,354	'	'	-2,500,354	'	'
Exercise of share options	351	2,123	'	'	2,123	'	'
Proceeds from exercise of liability classified warrants	'	'	'	12,977,201	'	'	12,977,201
Net cash provided by financing activities	102,416,986	620,001,707	'	12,557,201	699,311,092	16,055,569	14,104,025
Effect of foreign currency exchange rate changes on cash	-167,367	-1,013,190	50,919	-407,990	-793,317	-36,877	-377,470
Net increase in cash	111,632,562	675,790,037	2,587,376	26,467,496	690,925,869	122,658	13,717,047
Cash at beginning of year	13,809,468	83,598,378	81,011,002	54,543,506	14,121,730	13,999,072	282,025
Cash at end of year	$125,442,030	759,388,415	83,598,378	81,011,002	705,047,599	14,121,730	13,999,072

Sungy_Mobile_Limited_Parent_Co5

Sungy Mobile Limited (Parent Company) - Condensed Statements of Cash Flows (Parenthetical) (Detail) (CNY)	12 Months Ended
	Dec. 31, 2013
Condensed Cash Flow Statements, Captions [Line Items]	'
Underwriting discounts and commissions of ordinary shares upon IPO	39,307,514
Parent Company [Member]	'
Condensed Cash Flow Statements, Captions [Line Items]	'
Underwriting discounts and commissions of ordinary shares upon IPO	39,307,514

Subsequent_Events_Additional_I

Subsequent Events - Additional Information (Detail)	1 Months Ended	0 Months Ended		1 Months Ended	4 Months Ended	0 Months Ended
	Nov. 30, 2013	Apr. 17, 2014	Feb. 07, 2014	Feb. 28, 2014	Apr. 29, 2014	Feb. 07, 2014
		Subsequent Event [Member]	Subsequent Event [Member]	Subsequent Event [Member]	Subsequent Event [Member]	Subsequent Event [Member]
		USD ($)	USD ($)	CNY	CNY	Class A Ordinary Shares [Member]
					Entity
Subsequent Event [Line Items]	'	'	'	'	'	'
Consideration paid in cash for acquisitions	'	'	$5,300,000	'	1,800,000	'
Shares issuable for acquisition of business	'	'	'	'	'	1,443,074
Restricted shares granted	34,759	'	'	3,074,004	'	'
Percentage of equity interest in subsidy	'	'	'	75.00%	'	'
Registered capital of the subsidiary	'	'	'	10,000,000	'	'
Number of companies acquired	'	'	'	'	3	'
Number of shares purchased	'	290,000	'	'	'	'
Purchase price per share	'	$17	'	'	'	'