Summary of Significant Accounting Policies (Policies) | 12 Months Ended |
Dec. 31, 2014 |
Summary of Significant Accounting Policies | |
Basis of Presentation | |
Basis of Presentation |
The consolidated and combined financial statements have been prepared in accordance with generally accepted accounting principles in the United States ("GAAP") and include the accounts of our wholly-owned, and majority-owned and controlled subsidiaries. All significant intercompany balances and transactions have been eliminated in consolidation. For the periods prior to the Spin-Off, the carve-out financial statements have been prepared on a basis that management believes to be reasonable to reflect the financial position, results of operations and cash flows of the Company's operations, including portions of DG's corporate costs and administrative shared services. |
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Revenue Recognition | |
Revenue Recognition |
We derive revenue primarily from volume-based fees for using our online ad serving platform. We recognize revenue only when all of the following criteria have been met: |
• | Persuasive evidence of an arrangement exists, | | | | | | | | | | | | |
• | Delivery has occurred or services have been rendered, | | | | | | | | | | | | |
• | Our price to the customer is fixed or determinable, and | | | | | | | | | | | | |
• | Collectability is reasonably assured. | | | | | | | | | | | | |
We offer online advertising campaign management and deployment products. These products allow publishers, advertisers, and their agencies to manage the process of deploying online advertising campaigns. We charge our customers on a cost per thousand ("CPM") impressions basis, and recognize revenue when the impressions are served. In some instances, we charge a flat fee for a campaign and recognize revenue ratably over the period of the campaign. |
We also offer programmatic managed services. In providing these services, we enter into arrangements with third parties to facilitate our customer's online advertising. The determination of whether we should recognize revenue on a gross or net basis is based on an assessment of whether we are acting as the principal, or an agent, in the transaction. In determining whether we are acting as the principal or an agent, we follow the accounting guidance for principal-agent considerations. While none of the factors identified in this guidance is individually considered presumptive or determinative, because we are the primary obligor in the arrangement and we are responsible for (i) selecting and contracting with third party suppliers for the purchase of inventory, (ii) managing the advertising process including selecting or advising on campaign parameters, monitoring campaign results, and adjusting parameters and modifying publishers throughout the campaign to optimize results, (iii) establishing the selling price, and (iv) assuming credit risk in the transaction, we act as the principal in these arrangements and therefore we report revenues earned and costs incurred on a gross basis. |
For 2014, 2013 and 2012, we reported revenues and cost of revenues from programmatic managed services as follows (dollars in thousands): |
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| | Years Ended December 31, | | | | |
| | 2014 | | 2013 | | 2012 | | | | |
Revenues | | $ | 16,737 | | $ | 10,530 | | $ | 4,695 | | | | |
% of total revenues | | | 9.8 | % | | 6.5 | % | | 3.3 | % | | | |
Cost of revenues(1) | | | 11,818 | | | 7,915 | | | 3,924 | | | | |
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Net | | $ | 4,919 | | $ | 2,615 | | $ | 771 | | | | |
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-1 | Includes the cost of purchasing media, but does not include personnel and other overhead related costs that are recorded in cost of revenues. | | | | | | | | | | | | |
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Seasonality | |
Seasonality |
Our business is seasonal. Revenues tend to be the highest in the fourth quarter as a large portion of our revenues follow the advertising patterns of our customers. |
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Use of Estimates | |
Use of Estimates |
The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. On an ongoing basis, we evaluate our estimates, including those related to the recoverability and useful lives of long-lived assets, the adequacy of our allowance for doubtful accounts and credit memo reserves, contingent consideration and income taxes. We base our estimates on historical experience, future expectations and other relevant assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results could differ from those estimates. |
In 2014 and 2012, we recorded goodwill impairment charges of $98.2 million and $219.6 million, respectively. See Note 5 for a discussion of the risk of a future impairment of our goodwill. |
Effective November 1, 2014, we shortened the estimated remaining useful life of our Sizmek MDX platform assets from an average of 46 months to 20 months in anticipation of our new platform (which is currently in development). We anticipate the new platform will be operational by the end of 2015 and we expect to retire our existing platform by mid-2016. As a result, we recorded additional depreciation expense of $0.6 million during 2014, which increased our net loss and loss per share by $0.5 million and $0.02, respectively. |
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Cash and Cash Equivalents | |
Cash and Cash Equivalents |
Cash equivalents consist of liquid investments with original maturities of three months or less at the date of acquisition. We maintain substantially all of our cash and cash equivalents with a few major financial institutions in the United States and Israel. |
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Restricted Cash | |
Restricted Cash |
Restricted cash principally relates to (i) funding of Israeli statutory employee compensation, (ii) required cash balances for foreign currency forward contracts and options, and (iii) security deposits on office leases. |
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Accounts Receivable and Allowances | |
Accounts Receivable and Allowances |
Accounts receivable are recorded at the amount invoiced, provided the revenue recognition criteria have been met, less allowances for doubtful accounts and credit memos. We maintain allowances for doubtful accounts and credit memos on an aggregate basis, at a level we consider sufficient to cover estimated losses in the collection of our accounts receivable and credit memos expected to be issued. The allowance is based primarily on known troubled accounts, the collectability of specific customer accounts and customer concentrations, with consideration given to current economic conditions and trends. We charge off accounts that remain uncollected after reasonable collection efforts are made. |
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Property and Equipment, Net | |
Property and Equipment, Net |
Property and equipment are stated at cost. Depreciation is computed over the estimated useful lives of the assets using the straight-line method. Leasehold improvements are amortized on a straight-line basis over the shorter of the remaining lease term plus expected renewals or the estimated useful life of the asset. The estimated useful lives of our property and equipment (excluding property and equipment acquired in a business combination) are principally as follows: |
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Category | | Useful Life | | | | | | | | | | | |
Software—internally developed software costs | | 2 - 5 years | | | | | | | | | | | |
Software—purchased | | 3 years | | | | | | | | | | | |
Computer equipment | | 3 years | | | | | | | | | | | |
Furniture and fixtures | | 6 - 14 years | | | | | | | | | | | |
Network equipment | | 3 years | | | | | | | | | | | |
Machinery and equipment | | 3 years | | | | | | | | | | | |
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Long-Term Investments | |
Long-Term Investments |
We acquired available for sale equity securities with an original cost of $1.2 million. During 2012, these securities declined in value to about $0.3 million. We determined the decline in value was other than temporary and, as a result, recorded an impairment charge of $0.9 million (cost basis of $1.2 million less fair value of $0.3 million). Also during 2012, we made a $1.5 million equity investment in a company that was developing a web-based audience and content measurement platform. Later in 2012, we determined that our investment was impaired and wrote-off the investment. These two charges are recorded in "other (income) and expense, net" in the accompanying statements of operations. |
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Leases | |
Leases |
We lease certain properties under operating leases, generally for periods of 3 to 10 years. Some of our leases contain renewal options and escalating rent provisions. For leases that provide for escalating rent payments or free-rent occupancy periods, we recognize rent expense on a straight-line basis over the non-cancelable lease term plus option renewal periods where failure to exercise an option appears, at the inception of the lease, to be reasonably assured. Deferred rent is included in both accrued liabilities and other non-current liabilities in the accompanying balance sheets. See "Leases" under Note 12 for additional information regarding our lease commitments. |
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Software Development Costs | |
Software Development Costs |
Costs incurred to create software for internal use are expensed during the preliminary project stage and only costs incurred during the application development stage are capitalized. Upon placing the completed project in service, capitalized software development costs are amortized over the estimated useful life, which generally ranges from two to five years. |
Depreciation of capitalized software development costs for the years ended December 31, 2014, 2013 and 2012 was $4.3 million, $1.9 million and $2.9 million, respectively. The net book value of capitalized software development costs was $23.0 million and $13.3 million as of December 31, 2014 and 2013, respectively. |
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Assets and Liabilities of DG's TV Business | |
Assets and Liabilities of DG's TV Business |
Pursuant to the Separation and Redemption Agreement (see Note 1), DG contributed to us substantially all of its television business current assets and certain other assets existing on February 7, 2014, and we agreed to assume substantially all of DG's television business liabilities that existed on February 7, 2014 or were attributable to periods up to and including February 7, 2014. The net assets contributed were recorded at $78.5 million. The details of these assets and liabilities outstanding as of December 31, 2014 were as follows (in thousands): |
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Description | | December 31, 2014 | | | | | | | | | | |
Current assets of television business: | | | | | | | | | | | | | |
Income tax receivables | | $ | 1,943 | | | | | | | | | | |
Trade accounts receivable | | | 367 | | | | | | | | | | |
Springbox revenue sharing | | | 160 | | | | | | | | | | |
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Total | | $ | 2,470 | | | | | | | | | | |
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Current liabilities of television business: | | | | | | | | | | | | | |
Trade accounts payable | | $ | 165 | | | | | | | | | | |
Accrued liabilities | | | 230 | | | | | | | | | | |
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Total | | $ | 395 | | | | | | | | | | |
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Non-current liabilities of television business: | | | | | | | | | | | | | |
Uncertain tax positions | | $ | 260 | | | | | | | | | | |
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Derivative Instruments | |
Derivative Instruments |
We enter into foreign currency forward contracts and options to hedge a portion of the exposure to the variability in expected future cash flows resulting from changes in related foreign currency exchange rates between the New Israeli Shekel ("NIS") and the U.S. Dollar. These transactions are designated as cash flow hedges, as defined by Accounting Standards Codification ("ASC") Topic 815, "Derivatives and Hedging." |
ASC Topic 815 requires that we recognize derivative instruments as either assets or liabilities in our balance sheet at fair value. These contracts are Level 2 fair value measurements in accordance with ASC Topic 820, "Fair Value Measurements and Disclosures." For derivative instruments that are designated and qualify as a cash flow hedge (i.e., hedging the exposure to variability in expected future cash flows that is attributable to a particular risk), the effective portion of the gain or loss on the derivative instrument is reported as a component of other comprehensive income (loss), net of taxes, and reclassified into earnings (various operating expenses) in the same period or periods during which the hedged transaction affects earnings. |
Our cash flow hedging strategy is to hedge against the risk of overall changes in cash flows resulting from certain forecasted foreign currency rent and salary payments during the next twelve months. We hedge portions of our forecasted expenses denominated in the NIS with a single counterparty using foreign currency forward contracts and options. At December 31, 2014, we had $14.3 million notional amount of foreign currency forward contracts and options outstanding that had a net fair value liability balance of $0.1 million ($0.2 million liability, net of a $0.1 million asset). The net liability is included in "accrued liabilities" and is expected to be recognized in our results of operations in the next twelve months. At December 31, 2013, we had $5.2 million notional amount of foreign currency forward contracts and options outstanding that had a net fair value asset balance of $0.1 million ($0.1 million asset, net of a $0.0 million liability). The vast majority of any gain or loss from hedging activities is included in our various operating expenses. As a result of our hedging activities, we incurred the following gains and losses in our results of operations (in thousands): |
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| | Years Ended | | | | |
December 31, | | | |
| | 2014 | | 2013 | | 2012 | | | | |
Hedging gain (loss) recognized in operations | | $ | 115 | | $ | 865 | | $ | (573 | ) | | | |
It is our policy to offset fair value amounts recognized for derivative instruments executed with the same counterparty. In connection with our foreign currency forward contracts and options and other banking arrangements, we have agreed to maintain $1.5 million of cash in bank accounts with our counterparty, which we classify as restricted cash on our balance sheet. |
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Accumulated Other Comprehensive Income (Loss) | |
Accumulated Other Comprehensive Income (Loss) |
Components of accumulated other comprehensive income (loss), net of tax, during the years ended December 31, 2014, 2013 and 2012, were as follows (in thousands): |
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| | Unrealized | | Unrealized | | Foreign | | Total | |
Gain (Loss) on | Gain (Loss) on | Currency | Accumulated |
Foreign | Available for | Translation | Other |
Currency | Sale Securities | | Comprehensive |
Derivatives | | | Income (Loss) |
Balance at December 31, 2011 | | $ | (284 | ) | $ | 275 | | $ | (1,377 | ) | $ | (1,386 | ) |
OCI(L) before reclassifications | | | 143 | | | (1,156 | ) | | 490 | | | (523 | ) |
Amounts reclassified out of AOCL | | | 514 | | | 877 | | | — | | | 1,391 | |
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Change during 2012 | | | 657 | | | (279 | ) | | 490 | | | 868 | |
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Balance at December 31, 2012 | | | 373 | | | (4 | ) | | (887 | ) | | (518 | ) |
OCI(L) before reclassifications | | | 521 | | | 1,768 | | | (311 | ) | | 1,978 | |
Amounts reclassified out of AOCL | | | (778 | ) | | — | | | — | | | (778 | ) |
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Change during 2013 | | | (257 | ) | | 1,768 | | | (311 | ) | | 1,200 | |
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Balance at December 31, 2013 | | | 116 | | | 1,764 | | | (1,198 | ) | | 682 | |
OCI(L) before reclassifications | | | (111 | ) | | (509 | ) | | (1,474 | ) | | (2,094 | ) |
Amounts reclassified out of AOCL | | | (103 | ) | | — | | | — | | | (103 | ) |
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Change during 2014 | | | (214 | ) | | (509 | ) | | (1,474 | ) | | (2,197 | ) |
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Balance at December 31, 2014 | | $ | (98 | ) | $ | 1,255 | | $ | (2,672 | ) | $ | (1,515 | ) |
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The following table summarizes the reclassifications from accumulated other comprehensive income (loss) to the consolidated and combined statements of operations for the years ended December 31, 2014 and 2013 (in thousands): |
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| | Amounts Reclassified out of AOCI | | | | | |
| | Year Ended | | Year Ended | | Affected Line Items | | | | | |
December 31, | December 31, | in the Statement of Operations | | | | | |
2014 | 2013 | | | | | | |
Gains (losses) on cash flow hedges: | | | | | | | | | | | | | |
Foreign currency derivatives | | $ | 11 | | $ | 101 | | Cost of revenues | | | | | |
Foreign currency derivatives | | | 5 | | | 56 | | Sales and marketing | | | | | |
Foreign currency derivatives | | | 56 | | | 571 | | Research and development | | | | | |
Foreign currency derivatives | | | 16 | | | 154 | | General and administrative | | | | | |
Foreign currency derivatives | | | 27 | | | (17 | ) | Other income and expense, net | | | | | |
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Total before taxes | | | 115 | | | 865 | | | | | | | |
Tax amounts | | | (12 | ) | | (87 | ) | | | | | | |
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Income after tax | | $ | 103 | | $ | 778 | | | | | | | |
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Goodwill | |
Goodwill |
Goodwill represents the excess of the purchase price over the fair value of net identifiable assets acquired. We test goodwill for potential impairment at the reporting unit level on an annual basis, or more frequently if an event occurs or circumstances exist indicating goodwill may not be recoverable. Such events or circumstances may include operating results lower than previously forecasted or declines in future expectations of our operating results, or other significant negative industry trends. In evaluating goodwill for potential impairment, we perform a two-step process that begins with an estimate of the fair value of each reporting unit that contains goodwill (presently, we operate as a single reporting unit). We use a variety of methods, including discounted cash flow models, to determine fair value. In the event a reporting unit's carrying value exceeds its estimated fair value, evidence of a potential impairment exists. In such a case, the second step of the impairment test is required, which involves allocating the fair value of the reporting unit to its assets and liabilities, with the excess of fair value over allocated net assets representing the implied fair value of its goodwill. An impairment loss is measured as the amount, if any, by which the carrying value of a reporting unit's goodwill exceeds its implied fair value. During 2014 and 2012 we recorded goodwill impairment losses of $98.2 million and $219.6 million, respectively. See Note 5 for a discussion of the risk of a future impairment of our goodwill. |
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Long-Lived Assets | |
Long-Lived Assets |
We assess our long-lived assets (other than goodwill), including acquired identifiable intangibles, for potential impairment whenever certain triggering events occur. Events that may trigger an impairment review include the following: |
• | significant underperformance relative to historical or projected future operating results; | | | | | | | | | | | | |
• | significant changes in the use of our assets or the strategy for our overall business; and | | | | | | | | | | | | |
• | significant negative industry or economic trends. | | | | | | | | | | | | |
If we determine the carrying value of our long-lived or intangible assets may not be recoverable based upon the occurrence of a triggering event, we assess the recoverability of these assets by determining whether amortization of the asset balance over its remaining life can be recovered through undiscounted future operating cash flows. Any impairment is determined based on a projected discounted cash flow model using a discount rate reflecting the risk inherent in the projected cash flows. |
We determine the useful lives of our identifiable intangible assets after considering the specific facts and circumstances related to each asset. Factors considered when determining useful lives include the contractual term of any agreement, the history of the asset, our long-term strategy for using the asset, any laws or other local regulations that could impact the useful life of the asset, and other economic factors, including competition and specific market conditions. Intangible assets that are deemed to have finite lives are generally amortized on a straight-line basis over their useful lives which generally range from 3 to 12 years. See "Intangible Assets" under Note 5 for additional information. |
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Foreign Currency Translation and Measurement | |
Foreign Currency Translation and Measurement |
We translate the assets and liabilities of our non-U.S. dollar functional currency subsidiaries into U.S. dollars using exchange rates in effect at the end of each period. Revenue and expenses for these subsidiaries are translated using the average exchange rates that were in effect during the period. Gains and losses from these translations are recognized in foreign currency translation, a component of accumulated other comprehensive income (loss) and part of stockholders' equity (business capital prior to the Spin-Off). Gains or losses from measuring foreign currency transactions into the functional currency are included in our statements of operations. For 2014, 2013 and 2012, we recognized foreign currency transaction gains and (losses) of ($1.2) million, $0.1 million and ($0.4) million, respectively. |
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Research and Development Expenses | |
Research and Development Expenses |
Research and development expenses mainly include costs associated with maintaining our technology platform and are expensed as incurred. |
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Merger, Integration and Other Expenses | |
Merger, Integration and Other Expenses |
Merger, integration and other expenses reflect the expenses incurred in (i) DG's Merger with Extreme Reach and our Spin-Off from DG, (ii) acquiring or disposing of a business, (iii) integrating an acquired operation (e.g., severance pay, office closure costs) into the Company and (iv) certain other items of income or expense not deemed to be part of our core operations. A summary of our merger, integration and other expenses is as follows (in thousands): |
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Description | | 2014 | | 2013 | | 2012 | | | | |
Merger and Spin-Off(1) | | $ | 5,507 | | $ | 4,078 | | $ | — | | | | |
Severance | | | 1,200 | | | 569 | | | 2,970 | | | | |
Integration and restructuring costs | | | 2,400 | | | 321 | | | 1,655 | | | | |
MediaMind preacquisition liability | | | — | | | 720 | | | — | | | | |
Acquisition legal and due diligence fees | | | 275 | | | — | | | 644 | | | | |
Recovery of TV business assets(2) | | | (3,078 | ) | | — | | | — | | | | |
Other | | | — | | | 189 | | | 683 | | | | |
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Total | | $ | 6,304 | | $ | 5,877 | | $ | 5,952 | | | | |
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-1 | Merger and Spin-Off includes costs incurred prior to the transactions while DG was evaluating strategic alternatives. See discussion of Merger and Spin-Off under "Separation from Digital Generation, Inc." in Note 1. | | | | | | | | | | | | |
-2 | Represents a reduction in expense due to realizing more TV net assets than originally estimated at the time of the Spin-Off. | | | | | | | | | | | | |
Severance costs primarily relate to consolidating the workforces of MediaMind, EyeWonder, and Unicast and eliminating redundancy. All costs shown above were paid in the period the expense was recognized, or shortly thereafter. As of December 31, 2014, our integration efforts were substantially complete. |
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Share-Based Payments | |
Share-Based Payments |
Subsequent to the Spin-Off, the compensation committee of our board of directors authorizes the issuance of stock options, time-based restricted stock units ("RSUs") and performance-based RSUs to our employees, directors and consultants. The committee approves grants only out of shares previously authorized by our stockholders. |
We recognize compensation expense based on the estimated fair value of the share-based payments. The fair value of our RSUs is based on the closing price of our common stock the day prior to the date of grant. The fair value of our stock options is calculated using the Black-Scholes option pricing model. Share-based awards that do not require future service are expensed immediately. Share-based awards that only require future service are amortized over the relevant service period on a straight-line basis. Share-based awards that require satisfaction of performance conditions, such as performance-based RSUs, are amortized over the performance period provided it is probable that the performance conditions will be satisfied. Subsequently, if the performance conditions are no longer probable of achievement, then all previously recognized compensation expense for that award will be reversed. |
Prior to the Spin-Off, we participated in DG's compensation programs that included equity-based incentive awards. Those equity-based awards related to shares of DG's common stock, not to our equity. For DG equity awards, we recognized an allocated cost equal to the cost recognized by DG. Allocations of share-based payments also arose from acquisitions when DG agreed to assume the share-based obligations of the acquired company on our behalf; such as the case in our acquisition of MediaMind. In connection with completing the Merger and Spin-Off, all of DG's outstanding equity awards became fully vested and, to the extent the award had an intrinsic value, were converted into shares of DG stock. Equity awards with no intrinsic value were cancelled. Following the Spin-Off, we did not assume any equity award previously issued by DG. |
We recognized $9.4 million, $6.4 million and $8.9 million in share-based compensation expense related to stock options, restricted stock and RSUs during the years ended December 31, 2014, 2013 and 2012, respectively. For 2014, $2.9 million relates to our equity awards and $6.5 million relates to the allocated cost of DG's equity awards. See Note 10. |
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Income Taxes | |
Income Taxes |
Subsequent to the Spin-Off, we file our income tax returns on a stand-alone basis. Prior to the Spin-Off, our results of operations were included in the combined federal and state income tax returns of DG. For those periods, the income tax amounts reflected in the accompanying financial statements have been allocated to us based on taxable income (loss) directly attributable to us on a stand-alone basis. Management believes that the assumptions underlying the allocation of income taxes are reasonable. However, the amounts allocated for income taxes in the accompanying financial statements are not necessarily indicative of the amount of income taxes that would have been recorded had we operated as a separate, stand-alone entity during those periods. Prior to the Spin-Off, the U.S. federal and state tax losses generated by us were utilized by DG in its consolidated U.S. tax return. We are reflecting these U.S. federal and state tax losses as a distribution to DG for the year they were included in DG's U.S. tax returns. |
We establish deferred income tax assets and liabilities for temporary differences between the tax and financial accounting bases of our assets and liabilities. The tax effects of such differences are recorded in the balance sheet at the enacted tax rates expected to be in effect when the differences reverse. A valuation allowance is recorded to reduce the carrying amount of deferred tax assets if it is more likely than not that all or a portion of the asset will not be realized. The ultimate realization of our deferred tax assets is primarily dependent upon generating taxable income during the periods in which those temporary differences become deductible. The need for a valuation allowance is assessed each year. We forecast the reversal of our deferred tax assets and liabilities in determining the need for a valuation allowance. For 2014, 2013 and 2012, we recorded a valuation allowance. |
The tax balances and income tax expense recognized by us are based on our interpretation of the tax statutes of multiple jurisdictions and judgment. Differences between the anticipated and actual outcomes of these future tax consequences could have a material impact on our consolidated results of operations, financial position and cash flows. |
We account for uncertain tax positions in accordance with ASC 740, which contains a two-step approach to recognizing and measuring uncertain tax positions. The first step is to evaluate the tax position taken or expected to be taken in a tax return by determining whether the weight of available evidence indicates that it is more likely than not that, on an evaluation of the technical merits, the tax position will be sustained on audit, including resolution of any related appeals or litigation processes. The second step is to measure the tax benefit as the largest amount that is more than 50% likely to be realized upon ultimate settlement. We reevaluate our income tax positions periodically to consider factors such as changes in facts or circumstances, changes in or interpretations of tax law, effectively settled issues under audit, and new audit activity. Such a change in recognition or measurement would result in recognition of a tax benefit or an additional charge to the tax provision. |
We include interest related to tax issues as part of income tax expense in our consolidated or combined financial statements. We record any applicable penalties related to tax issues within the income tax provision. See Note 8. |
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Business Combinations | |
Business Combinations |
Business combinations are accounted for using the acquisition method. The purchase price is allocated to the assets acquired and liabilities assumed based on their estimated fair values. Any excess purchase price over the fair value of the net identifiable assets acquired is recorded as goodwill. Operating results of an acquired business are included in our results of operations from the date of acquisition. See Note 3. |
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Financial Instruments and Concentration of Credit Risk | |
Financial Instruments and Concentration of Credit Risk |
Financial instruments that subject us to significant concentrations of credit risk consist primarily of cash and cash equivalents and accounts receivable. The vast majority of our cash and cash equivalents is held at large financial institutions in the United States and Israel that management believes to be of high credit quality. At certain financial institutions, our cash and cash equivalents regularly exceeds the federally insured limit. We have not experienced any losses on our cash and cash equivalents to date. We perform ongoing credit evaluations of our customers, generally do not require collateral and maintain a reserve for potential credit losses. We only recognize revenue when collection is reasonably assured. Our receivables are principally from advertising agencies and direct advertisers. Our receivables and the related revenues are not contingent on our customers' sales or collections. We believe the fair value of our accounts receivable approximate their carrying value. For the years ended December 31, 2014, 2013 and 2012, there was no single customer that accounted for more than 10% of our revenue. At December 31, 2014 and 2013, there was no single customer that accounted for more than 10% of our accounts receivables. |
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Israel Operations | |
Israel Operations |
The majority of our research and development activities and a large portion of our accounting functions are performed in Herzliya, Israel. In total, about 28% of our workforce is located in Israel. As a result, we are subject to risks associated with operating in the Middle East. |
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Recently Adopted and Recently Issued Accounting Guidance | |
Recently Adopted and Recently Issued Accounting Guidance |
Adopted |
Effective January 1, 2014, we adopted ASU 2013-11, "Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carryforward, a Similar Tax Loss, or a Tax Credit Carryforward Exists" on a prospective basis. ASU 2013-11 amends the accounting guidance related to the financial statement presentation of an unrecognized tax benefit when a net operating loss carryforward, a similar tax loss or a tax credit carryforward exists. The guidance requires an unrecognized tax benefit to be presented as a decrease in a deferred tax asset where a net operating loss, a similar tax loss, or a tax credit carryforward exists and certain criteria are met. The adoption of ASU 2013-11 did not have a material impact on our financial statements. |
Issued |
In May 2014, the Financial Accounting Standards Board ("FASB") issued ASU 2014-09, "Revenue from Contracts with Customers (Topic 606)." ASU 2014-09 modifies revenue recognition guidance for GAAP. Previous revenue recognition guidance in GAAP comprised broad revenue recognition concepts together with numerous revenue requirements for particular industries or transactions, which sometimes resulted in different accounting for economically similar transactions. In contrast, International Accounting Standards Board ("IASB") provided limited guidance on revenue recognition. Accordingly, the FASB and IASB initiated a joint project to clarify the principles for recognizing revenue and to develop a common revenue standard for GAAP and International Financial Reporting Standards ("IFRS"). The core principle of the guidance is that an entity should recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. To achieve that core principle, an entity should apply the following steps: |
Step 1: Identify the contract(s) with a customer. |
Step 2: Identify the performance obligations in the contract. |
Step 3: Determine the transaction price. |
Step 4: Allocate the transaction price to the performance obligations in the contract. |
Step 5: Recognize revenue when (or as) the entity satisfies a performance obligation. |
For Sizmek, the amendments in ASU 2014-09 are effective for annual reporting periods beginning after December 15, 2016, including interim periods within that reporting period. Early adoption is not permitted. An entity shall adopt the amendments in ASU 2014-09 by either (i) retrospectively adjusting each prior reporting period presented or (ii) retrospectively adjusting for the cumulative effect of initially applying ASU 2014-09 at the date of initial adoption. We have not as yet determined (i) the extent to which we expect ASU 2014-09 will impact our reported revenues or (ii) the manner in which it will be adopted. |
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