RumbleON (RMBL) 10-Q 27 Jul 18 2018 Q2 Quarterly report Financial data

Document and Entity Information

Document and Entity Information - shares	6 Months Ended
	Jun. 30, 2018	Jul. 25, 2018
Issuance of common stock in connection with loan agreement, shares
Entity Registrant Name	RumbleON, Inc.
Document Type	10-Q
Document Period End Date	Jun. 30, 2018
Amendment Flag	false
Entity Central Index Key	1,596,961
Current Fiscal Year End Date	--12-31
Entity Common Stock, Shares Outstanding		15,410,291
Entity Filer Category	Smaller Reporting Company
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No
Entity Well-known Seasoned Issuer	No
Document Fiscal Year Focus	2,018
Document Fiscal Period Focus	Q2

CONDENSED CONSOLIDATED BALANCE

CONDENSED CONSOLIDATED BALANCE SHEETS (Unaudited) - USD ($)	Jun. 30, 2018	Dec. 31, 2017
Current assets:
Cash	$ 5,527,811	$ 9,170,652
Restricted Cash	256,806	0
Accounts receivable, net	157,014	577,107
Inventory	5,566,574	2,834,666
Prepaid expenses	262,658	308,880
Other current assets	50,000	0
Total current assets	11,820,863	12,891,305
Property and equipment, net	3,614,512	3,360,832
Goodwill	1,850,000	1,850,000
Other assets	103,235	50,693
Total assets	17,388,610	18,152,830
Current liabilities:
Accounts payable and other accrued liabilities	1,803,909	1,179,216
Accrued interest payable	102,123	33,954
Current portion of long term debt	3,615,291	1,081,593
Total current liabilities	5,521,323	2,294,763
Long term liabilities:
Notes payable	4,998,517	1,459,410
Accrued interest payable - related party	0	32,665
Total long term liabilities	4,998,517	1,492,075
Total liabilities	10,519,840	3,786,838
Commitments and contingencies (Notes 4, 5, 12)
Stockholders' equity:
Preferred stock, $0.001 par value, 10,000,000 shares authorized, no shares issued and outstanding as of March 31, 2018 and December 31, 2017	0	0
Additional paid in capital	24,225,192	23,372,360
Accumulated deficit	(17,369,500)	(9,019,297)
Total stockholders' equity	6,868,770	14,365,992
Total liabilities and stockholders' equity	17,388,610	18,152,830
Class A Common Stock
Stockholders' equity:
Common stock	1,000	1,000
Class B Common Stock
Stockholders' equity:
Common stock	$ 12,078	$ 11,929

CONDENSED CONSOLIDATED BALANCE3

CONDENSED CONSOLIDATED BALANCE SHEETS (Parenthetical) (Unaudited) - $ / shares	Jun. 30, 2018	Dec. 31, 2017
Preferred stock, par value	$ 0.001	$ 0.001
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Class A Common Stock
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	1,000,000	1,000,000
Common stock, shares issued	1,000,000	1,000,000
Common stock, shares outstanding	1,000,000	1,000,000
Class B Common Stock
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	99,000,000	99,000,000
Common stock, shares issued	12,077,541	11,928,541
Common stock, shares outstanding	12,077,541	11,928,541

CONDENSED CONSOLIDATED STATEMEN

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Revenue
Pre-owned vehicle sales	$ 13,818,116	$ 81,940	$ 21,845,796	$ 81,940
Other sales and revenue	96,418	34,582	148,942	73,471
Total Revenue	13,914,534	116,522	21,994,738	155,411
Cost of revenue	12,649,704	114,643	20,171,005	149,331
Gross profit	1,264,830	1,879	1,823,733	6,080
Selling, general and administrative	5,545,509	1,708,967	9,426,001	2,364,174
Depreciation and amortization	217,827	113,335	423,595	173,420
Operating loss	(4,498,506)	(1,820,423)	(8,025,863)	(2,531,514)
Interest expense	237,820	71,804	324,340	283,606
Net loss before provision for income taxes	(4,736,326)	(1,892,227)	(8,350,203)	(2,815,120)
Benefit for income taxes	0	0	0	0
Net loss	$ (4,736,326)	$ (1,892,227)	$ (8,350,203)	$ (2,815,120)
Weighted average number of common shares outstanding – basic and fully diluted	13,006,893	10,003,981	12,967,933	8,641,307
Net loss per share – basic and fully diluted	$ (0.36)	$ (0.19)	$ (0.64)	$ (0.33)

CONDENSED CONSOLIDATED STATEME5

CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS EQUITY (Unaudited) - 6 months ended Jun. 30, 2018 - USD ($)	Preferred Stock	Class A Common Stock	Class B Common Stock	Additional Paid-In Capital	Accumulated Deficit	Total
Beginning Balance, shares at Dec. 31, 2017	0	1,000,000	11,928,541
Beginning Balance, amount at Dec. 31, 2017	$ 0	$ 1,000	$ 11,929	$ 23,372,360	$ (9,019,297)	$ 14,365,992
Issuance of common stock for restricted stock units exercise, shares			149,000
Issuance of common stock for restricted stock units exercise, amount			$ 149	(149)
Stock-based compensation				676,095		676,095
Issuance of warrants in connection with loan agreement				176,886		176,886
Net loss					(8,350,203)	(8,350,203)
Ending Balance, shares at Jun. 30, 2018	0	1,000,000	12,077,541
Ending Balance, amount at Jun. 30, 2018	$ 0	$ 1,000	$ 12,078	$ 24,225,192	$ (17,369,500)	$ 6,868,770

CONDENSED CONSOLIDATED STATEME6

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited) - USD ($)	6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017
CASH FLOWS FROM OPERATING ACTIVITIES
Net loss	$ (8,350,203)	$ (2,815,120)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	423,595	173,420
Amortization of debt discount	97,028	39,625
Amortization of debt issuance costs	57,657	0
Interest expense on conversion of debt	0	196,076
Share based compensation expense	676,095	129,787
Changes in operating assets and liabilities:
Decrease (increase) in prepaid expenses	46,221	(170,262)
Increase in inventory	(2,731,908)	(1,283,534)
Decrease in accounts receivable	420,093	0
Increase in other current assets	(50,000)	(107,011)
Increase in other assets	(52,542)	0
Increase in accounts payable and accrued liabilities	624,693	1,052,119
Decrease in accrued interest payable	35,504	38,780
Net cash used in operating activities	(8,803,767)	(2,746,122)
CASH FLOWS FROM INVESTING ACTIVITIES
Cash used for acquisitions	0	(750,000)
Technology development	(618,069)	(290,664)
Purchase of property and equipment	(59,206)	(493,588)
Net cash used in investing activities	(677,275)	(1,534,252)
CASH FLOWS FROM FINANCING ACTIVITIES
Proceeds from note payable	7,176,600	667,000
Repayments of line of credit-floor plan	(1,081,593)	0
Proceeds from sale of common stock	0	3,313,040
Net cash provided by financing activities	6,095,007	3,980,040
NET CHANGE IN CASH	(3,386,035)	(300,334)
CASH AT BEGINNING OF PERIOD	9,170,652	1,350,580
CASH AT END OF PERIOD	$ 5,784,617	$ 1,050,246

Description of Business and Sig

Description of Business and Significant Accounting Policies	6 Months Ended
	Jun. 30, 2018
Disclosure Text Block [Abstract]
Description of Business and Significant Accounting Policies	Organization RumbleOn, Inc. (the “Company”) was incorporated in October 2013 under the laws of the State of Nevada, as Smart Server, Inc. (“Smart Server”). On February 13, 2017, the Company changed its name from Smart Server, Inc. to RumbleOn, Inc. Description of Business Smart Server was originally formed to engage in the business of designing and developing mobile application payment software for smart phones and tablet computers. After Smart Server ceased its technology development activities in 2014, it had no operations and nominal assets, meeting the definition of a “shell company” under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and regulations thereunder. In July 2016, Berrard Holdings Limited Partnership (“Berrard Holdings”) acquired 99.5% of the common stock of the Company from the principal stockholder. Shortly after the Berrard Holdings common stock purchase, the Company began exploring the development of a capital light e-commerce platform facilitating the ability of both consumers and dealers to Buy-Sell-Trade-Finance pre-owned vehicles in one online location and in April 2017, the Company launched its platform. The Company’s goal is to transform the way pre-owned vehicles are bought and sold by providing users with the most efficient, timely and transparent transaction experience. The Company's initial emphasis has been motorcycles and other powersports, however, the Company's platform is able to accommodate any VIN-specific vehicle including motorcycles, ATVs, boats, RVs, cars and trucks. Serving both consumers and dealers, through its online marketplace platform, the Company makes cash offers for the purchase of pre-owned vehicles. In addition, the Company offers a large inventory of pre-owned vehicles for sale along with third-party financing and associated products. The Company’s operations are designed to be scalable by working through an infrastructure and capital light model that is achievable by virtue of a synergistic relationship with its regional partners, including dealers and auctions. The Company utilizes regional partners in the acquisition of pre-owned vehicles to provide inspection, reconditioning and distribution services. These regional partners earn incremental revenue and enhance profitability through fees from inspection, reconditioning and distribution programs. The Company business model is driven by a technology platform it acquired in February 2017, through its acquisition of substantially all of the assets of NextGen Dealer Solutions, LLC (“NextGen”). The acquired system provides integrated vehicle appraisal, inventory management, customer relationship and lead management, equity mining, and other key services necessary to drive the Company’s online marketplace. Over the past 16 years, the developers of the software have designed and built high-quality application solutions for both dealers and large multi-national clients. Basis of Presentation The accompanying Condensed Consolidated Financial Statements have been prepared in accordance with United States generally accepted accounting principles (“GAAP”) for interim financial information and in accordance with the instructions to Form 10-Q and Rule 10-01 of Regulation S-X promulgated by the Securities and Exchange Commission (the "SEC") and therefore do not contain all of the information and footnotes required by GAAP and the SEC for annual financial statements. The Company’s Condensed Consolidated Financial Statements reflect all adjustments (consisting only of normal recurring adjustments) that management believes are necessary for the fair presentation of their financial condition, results of operations, and cash flows for the periods presented. The information at December 31, 2017 in the Company’s Condensed Consolidated Balance Sheets included in this quarterly report was derived from the audited Consolidated Balance Sheets included in the Company’s 2017 Annual Report on Form 10-K filed with the SEC on February 27, 2018, and as amended on March 30, 2018. The Company’s 2017 Annual Report on Form 10-K, together with the information incorporated by reference into such report, is referred to in this quarterly report as the “2017 Annual Report.” This quarterly report should be read in conjunction with the 2017 Annual Report. Use of Estimates The preparation of financial statements in conformity with GAAP requires estimates and assumptions that affect the reported amounts of assets and liabilities, revenue and expenses, and related disclosures of contingent assets and liabilities in the consolidated financial statements and accompanying notes. Estimates are used for, but not limited to, inventory valuation, depreciable lives, carrying value of intangible assets, sales returns, receivables valuation, taxes, and contingencies. Actual results could differ materially from those estimates. Earnings (Loss) Per Share The Company follows the FASB Accounting Standards Codification (“ASC”) Topic 260- Earnings per share Revenue Recognition The Company recognizes revenue when all of the following conditions are satisfied: (i) there is persuasive evidence of an arrangement; (ii) the product or service has been provided to the customer; (iii) the amount to be paid by the customer is fixed or determinable; and (iv) the collection of the Company’s payment is probable. Goodwill Goodwill is not amortized but rather tested for impairment at least annually. The Company tests goodwill for impairment annually during the fourth quarter of each year. Goodwill will also be tested for impairment between annual tests if an event occurs or circumstances change that would more likely than not reduce the fair value of the reporting unit below its carrying amount. Impairment testing for goodwill is done at the reporting unit level. The Company has concluded that currently it has one reporting unit. Goodwill is being amortized for income tax purposes over a 15-year period. Technology Development Costs Technology development costs are accounted for pursuant to ASC 350, Intangibles — Goodwill and Other. Vehicle Inventory Vehicle inventory is accounted for pursuant to ASC 330, Inventory, Cash and Cash Equivalents The Company considers all cash accounts and all highly liquid short-term investments purchased with an original maturity of three-months or less to be cash or cash equivalents. As of June 30, 2018 and December 31, 2017, the Company did not have any investments with maturities greater than three-months. Restricted Cash In connection with the execution of the Inventory Financing and Security Agreement, (“the Credit Facility”) by and among the Company’s subsidiary, RMBL Missouri, LLC (‘RMBL MO’), Ally Bank (“Ally”) and Ally Financial, Inc., dated February 16, 2018 the parties entered into a Credit Balance Agreement, and so long as the Company owes any debt to Ally or until the bank otherwise consents, the Company agrees to maintain a Credit Balance at Ally of 1) at least 10% of the amount of the Company’s approved and available credit line under the Credit Facility and 2) no greater than 25% of the total principal amount owed to Ally for inventory financed under the Credit Facility. Property and Equipment, Net Property and equipment is stated at cost less accumulated depreciation and amortization and consists of capitalized technology development costs, furniture and equipment. Depreciation and amortization is recorded on a straight-line basis over the estimated useful life of the assets. Costs of significant additions, renewals and betterments, are capitalized and depreciated. Maintenance and repairs are charged to expense when incurred. Advertising and Marketing Costs Advertising and marketing costs are expensed as incurred and are included in selling, general and administrative expenses in the accompanying Condensed Consolidated Statements of Operations. Advertising and marketing expenses for the three-month periods ended June 30, 2018 and 2017 was $2,229,837 and $242,906, respectively, and for the six-month periods ended June 30, 2018 and 2017, advertising and marketing expenses was $3,352,135 and $269,036, respectively. Debt Issuance Costs Debt issuance costs are accounted for pursuant to FASB ASU 2015-03 , "Simplifying the Presentation of Debt Issuance Costs" Recent Pronouncements The Company has adopted FASB ASU 2014-09, Revenue from Contracts with Customers, The Company has adopted ASU No. 2017-04, Intangibles–Goodwill and Other (Topic 350) Simplifying the test for Goodwill Impairment In July 2017, the FASB issued ASU 2017-11, Earnings Per Share (Topic 260); Distinguishing Liabilities from Equity The Company adopted ASU 2017-11 during 2018. In February 2016, the FASB issued an accounting pronouncement (FASB ASU 2016-02) related to the accounting for leases. This pronouncement requires lessees to record most leases on their balance sheet while also disclosing key information about those lease arrangements. Under the new guidance, lease classification as either a finance lease or an operating lease will affect the pattern and classification of expense recognition in the income statement. The classification criteria to distinguish between finance and operating leases are generally consistent with the classification criteria to distinguish between capital and operating leases under existing lease accounting guidance. This pronouncement is effective for fiscal years, and for interim periods within those fiscal years, beginning after December 15, 2018. We expect to adopt the new standard for our fiscal year beginning January 1, . A modified retrospective transition approach is required for leases existing at, or entered into after, the beginning of the earliest comparative period presented in the financial statements, with practical expedients available for election as a package. We are still evaluating the impact of the new standard on our financial statements.

Acquisitions

Acquisitions	6 Months Ended
	Jun. 30, 2018
Acquisitions
Acquisitions	On February 8, 2017, the Company acquired substantially all of the assets of NextGen in exchange for $750,000 in cash, plus 1,523,809 unregistered shares of Class B Common Stock of the Company, which were issued at a negotiated fair value of $1.75 per share and a subordinated secured promissory note issued by the Company in favor of NextGen in the amount of $1,333,334 (the “NextGen Note”). The NextGen Note matures on the third anniversary of the closing date (the “Maturity Date”). During the fourth quarter of 2017, the Company finalized the preliminary purchase price allocation recorded at the acquisition date and made a measurement period adjustment to the preliminary purchase price allocation which included:(i) an increase to technology development of $1,500,000; (ii) a decrease in goodwill of $1,390,000; (iii) a decrease to customer contracts of $10,000; and (iv) a decrease to non-compete agreements of $100,000. The measurement period adjustment would have resulted in a $63,750 and $102,500 net increase in accumulated amortization and amortization expense previously recorded for the three-month and six-month period ended June 30, 2017. This measurement period adjustment is reflected in the table below. The Company made these measurement period adjustments to reflect facts and circumstances that existed as of the acquisition date and did not result from intervening events subsequent to such date. The following table presents the purchase price consideration: Preliminary Purchase Price Allocation Cumulative Measurement Period Adjustment Final Purchase Price Allocation Net tangible assets acquired: Technology development $ 1,400,000 $ 1,500,000 $ 2,900,000 Customer contracts 10,000 (10,000 ) - Non-compete agreements 100,000 (100,000 ) - Tangible assets acquired 1,510,000 1,390,000 2,900,000 Goodwill 3,240,000 (1,390,000 ) 1,850,000 Total purchase price 4,750,000 - 4,750,000 Less: Issuance of shares (2,666,666 ) - (2,666,666 ) Less: Debt issued (1,333,334 ) - (1,333,334 ) Cash paid $ 750,000 $ - $ 750,000

Property and Equipment, Net

Property and Equipment, Net	6 Months Ended
	Jun. 30, 2018
Property And Equipment Net
Property and Equipment, Net	The following table summarizes property and equipment, net as of June 30, 2018 and December 31, 2017: June 30, 2018 December 31, 2017 Vehicles $ 472,870 $ 472,870 Furniture and equipment 208,849 149,643 Technology development 4,024,854 3,406,786 Total property and equipment 4,706,573 4,029,299 Less: accumulated depreciation and amortization 1,092,061 668,467 Property and equipment, net $ 3,614,512 $ 3,360,832 Amortization and depreciation on Property and Equipment is determined on a straight-line basis over the estimated useful lives ranging from 3 to 5 years. During the fourth quarter of 2017, the Company finalized the preliminary purchase price allocation of the NextGen acquisition and recorded a measurement period adjustment to increase the amount of the preliminary purchase price allocated to technology development from $1,400,000 to $2,900,000. For additional information, see Note 2 “Acquisitions.” At June 30, 2018, capitalized technology development costs were $4,024,854, which includes $2,900,000 of software acquired in the NextGen acquisition. Total technology costs incurred for the three-month and six-month periods ended June 30, 2018 were $643,589 and $1,112,897, respectively of which $432,100 and $618,069, respectively was capitalized and $211,489 and $494,828, respectively was charged to expense in the accompanying Condensed Consolidated Statements of Operations. The amortization of capitalized technology development costs for the three-month and six-month periods ended June 30, 2018 was $185,071 and $358,831, respectively. Total technology development costs incurred for the three month and six-month periods ended June 30, 2017 was $272,000 and $477,366, respectively of which $163,306 and $290,664, respectively was capitalized and $108,694 and $186,702, respectively was charged to expense in the accompanying Condensed Consolidated Statements of Operations. The amortization of capitalized technology development costs for the three-month and six-month periods ended June 30, 2017 was $81,698 and $129,945, respectively. Depreciation on furniture and equipment for the three-month and six-month periods ended June 30, 2018 was $32,756 and $64,764, respectively. Depreciation on furniture and equipment for the three-month and six-month periods ended June 30, 2017 was $20,388 and $20,974, respectively.

Accounts Payable And Other Accr

Accounts Payable And Other Accrued Liabilities	6 Months Ended
	Jun. 30, 2018
Accounts Payable And Other Accrued Liabilities
ACCOUNTS PAYABLE AND OTHER ACCRUED LIABILITIES	The following table summarizes accounts payable and other accrued liabilities as of June 30, 2018 and December 31, 2017: June 30, 2018 December 31, 2017 Accounts payable $ 1,688,363 $ 1,094,310 Accrued payroll 112,335 79,288 Other accrued expenses 3,211 5,618 $ 1,803,909 $ 1,179,216

Notes Payable

Notes Payable	6 Months Ended
	Jun. 30, 2018
Disclosure Text Block [Abstract]
Notes Payable	Notes payable consisted of the following as of June 30, 2018 and December 31, 2017: June 30, 2018 December 31, 2017 Notes payable-NextGen dated February 8, 2017. Interest is payable semi-annually at 6.5% through February 9, 2019 and 8.5% through maturity which is February 8, 2020. $ 1,333,334 $ 1,333,334 Notes payable-private placement dated March 31, 2017. Interest is payable semi-annually at 6.5% through March 31, 2019 and 8.5% through maturity which is March 31, 2020. Net of debt discount of $443,896 and $540,924 as of June 30, 2018 and December 31, 2017, respectively. 223,104 126,076 Line of credit-floor plan dated February 16, 2018. Facility provides up to $25,000,000 of available credit secured by vehicle inventory and other assets. Interest rate at June 30, 2018 was 7.2%. Principal and interest is payable on demand. 2,568,053 - Loan Agreement with Hercules Capital Inc. dated April 30, 2018. Interest only at 10.75% and is payable monthly through December 1, 2018. Principal and interest payments commence on January 1, 2019 through maturity which is May 1, 2021. Net of $738,182 of unamortized debt issuance costs. 4,489,317 - Line of credit-floor plan dated November 2, 2017. Facility provides up to $2,000,000 of available credit secured by vehicle inventory and other assets. Interest rate at December 31, 2017 was 6.5%. Principal and interest is payable on demand. - 1,081,593 $ 8,613,808 $ 2,541,003 Current portion 3,615,291 1,081,593 Long-term portion $ 4,998,517 $ 1,459,410 Note Payable-NextGen On February 8, 2017, in connection with the acquisition of NextGen, the Company issued the NextGen Note. Interest will be paid semi-annually and accrues (i) at a rate of 6.5% annually from the closing date through the second anniversary of such date and (ii) at a rate of 8.5% annually from such second anniversary of the closing date through the maturity date, which is February 8, 2020. Upon the occurrence of any event of default, the outstanding balance under the NextGen Note shall become immediately due and payable upon election of the holder. The Company’s obligations under the NextGen Note are secured by substantially all the assets of NextGen Pro, LLC, a wholly-owned subsidiary of the Company (“NextGen Pro”), pursuant to an Unconditional Guaranty Agreement (the “Guaranty Agreement”), in favor of NextGen from NextGen Pro, and a related Security Agreement by and among NextGen and NextGen Pro each dated as of February 8, 2017. Under the terms of the Guaranty Agreement, NextGen Pro has agreed to guarantee the performance of all the Company’s obligations under the NextGen Note. On or about December 31, 2017, NextGen assigned all of its right, title and interest in the NextGen Note to Halcyon Consulting LLC. Interest expense on the NextGen Note for the three-month and six-month periods ended June 30, 2018 was $21,607 and $43,927, respectively. Notes Payable-Private Placement On March 31, 2017, the Company completed funding of the second tranche of the 2016 Private Placement (as defined below). The investors were issued 1,161,920 shares of Class B Common Stock of the Company and promissory notes in the amount of $667,000 (the “Private Placement Notes”), in consideration of cancellation of loan agreements having an aggregate principal amount committed by the purchasers of $1,350,000. Under the terms of the Private Placement Notes, interest shall accrue on the outstanding and unpaid principal amounts until paid in full. The Private Placement Notes mature on March 31, 2020. Interest accrues at a rate of 6.5% annually from the closing date through the second anniversary of such date and at a rate of 8.5% annually from the second anniversary of the closing date through the maturity date. Upon the occurrence of any event of default, the outstanding balance under the Private Placement Notes shall become immediately due and payable upon election of the holders. The Private Placement Notes are governed by the law of the State of Nevada. Based on the relative fair values attributed to the Class B Common Stock and the Private Placement Notes, the Company recorded a debt discount on the Private Promissory Notes of $667,000 with the corresponding amounts as addition to paid in capital. The debt discount is amortized to interest expense until the scheduled maturity of the Private Placement Notes in March 2020 using the effective interest method. The effective interest rate at June 30, 2018 was 26.0%. Interest expense on the Private Placement Notes for the three-month and six-month periods ended , 2018 was $ , which included debt discount amortization of $ for the three-month and six-month periods ended , 2018. Line of Credit-Floor Plans On November 2, 2017, the Company, through RMBL MO, entered into a floor plan line of credit (the “Floor Plan Line”) with NextGear Capital, Inc. (“NextGear”) in the amount of $2,000,000, or such lesser sum which may be advanced to or on behalf of RMBL MO from time to time, pursuant to that certain Demand Promissory Note and Loan and Security Agreement. Any advance under the Floor Plan Line bears interest on a per annum basis from the date of the request of such advance (or date of the financed receivable, as applicable), based upon a 360-day year, and such interest shall be compounded daily until such outstanding advances are paid in full at a rate of interest set forth in schedules published by NextGear. As of December 31, 2017, the effective rate of interest was NextGear On February 16, 2018, the Company, through RMBL MO, entered into the Credit Facility pursuant to which Ally may provide up to $25 million in financing, or such lesser sum which may be advanced to or on behalf of RMBL MO from time to time, as part of its floorplan vehicle financing program. Advances under the Credit Facility require RMBL, MO to maintain 10.0% of the advanced amount as restricted cash. Advances under the Credit Facility will bear interest at a per annum rate designated from time to time by Ally and will be determined using a 365/360 simple interest method of calculation, unless expressly prohibited by law. Advances under the Credit Facility, if not demanded earlier, are due and payable for each vehicle financed under the Credit Facility as and when such vehicle is sold, leased, consigned, gifted, exchanged, transferred, or otherwise disposed of. Interest under the Credit Facility is due and payable upon demand, but, in general, in no event later than 60 days from the date of request for payment. Upon any event of default (including, without limitation, the RMBL MO obligation to pay upon demand any outstanding liabilities of the Credit Facility), Ally may, at its option and without notice to RMBL MO, exercise its right to demand immediate payment of all liabilities and other indebtedness and amounts owed to Ally and its affiliates by RMBL MO and its affiliates. Interest expense on the Credit Facility for the three-month and six-month periods ended , 2018 was Loan Agreement-Hercules Capital On April 30, 2018 (the “Closing Date”), the Company, and it wholly owned subsidiaries (collectively the “Borrowers”), entered into a Loan and Security Agreement (the "Loan Agreement") with Hercules Capital, Inc. a Maryland Corporation ("Hercules") pursuant to which Hercules may provide one or more term loans in an aggregate principal amount of up to $15 million (the "Loan"). Under the terms of the Loan Agreement, $5.0 million was funded at closing with the balance available in two additional tranches over the term of the Loan Agreement, subject to certain operating targets and otherwise as set forth in the Loan Agreement. The Loan has an initial 36-month maturity and initial 10.5% interest rate. Under the Loan Agreement, on the Closing Date, the Company issued Hercules a warrant to purchase 81,818 (increasing to 109,091 if a fourth tranche in the principal amount of up to $5.0 million is advanced at the parties agreement) shares of the Company’s Class B Common Stock (the “Warrant”) at an exercise price of $5.50 per share (the “Warrant Price”). The Warrant is immediately exercisable and expires on April 30, 2023. If at any time before April 30, 2019, the Company makes a New Issuance (as defined below) for no consideration or for a consideration per share less than the Warrant Price in effect immediately before the New Issuance (a “Dilutive Issuance”) or the consideration for an issuance is later adjusted downward with certain exceptions as set forth in the Warrant, then the Warrant Price will be reduced to an amount equal to the lower consideration price or adjusted exercise price or conversion price (the “New Issuance Price”). If at any time after April 30, 2019, the Company makes a Dilutive Issuance, then the Warrant Price will be reduced to the amount computed using the following formula: A*[(C+D)/B]. For purposes of this formula, (i) A represents the Warrant Price in effect immediately before the Dilutive Issuance, (ii) B represents the number of shares of common stock outstanding immediately after the New Issuance (on a fully-diluted basis), (iii) C represents the number of shares of common stock outstanding immediately before the New Issuance (on a fully-diluted basis), and (iv) D represents the number of shares of common stock that would be issuable for total consideration to be received for the New Issuance if the purchaser paid the Warrant Price in effect immediately prior to the New Issuance. New Issuance shall mean (A) any issuance or sale by the Company of any class of shares of the Company (including the issuance or sale of any shares owned or held by or for the account of the Company) other than certain excluded securities as set forth in the Warrant, (B) any issuance or sale by the Company of any options, rights or warrants to subscribe for any class of shares of the Company other than certain excluded securities as set forth in the Warrant, or (C) the issuance or sale of any securities convertible into or exchangeable for any class of shares of the Company other than certain excluded securities as set forth in the Warrant. Advances under the Loan ("Advances") will bear interest at a per annum rate based on a year consisting of 360 days. Advances under the Loan Agreement are due and payable on May 1, 2021, unless Borrowers achieve certain performance milestones, in which case Advances will be due and payable on November 1, 2021. Upon any event of default, Hercules may, at its option, exercise its right to demand immediate payment of all liabilities and other indebtedness and amounts owed to Hercules by Borrowers. In connection with the Loan Agreement, Hercules required the holders of the NextGen Note and the Private Placement Notes to enter into subordination agreements and required Ally to enter into an intercreditor agreement. The Loan is secured by a grant of a security interest in substantially all assets of the Borrowers (the “Collateral”), except the Collateral does not include (a) certain outstanding equity of Borrowers' foreign subsidiaries, if any, or (b) nonassignable licenses or contracts of Borrowers, if any. The effective interest rate at June 30, 2018 was 22.0%. Interest expense on the Loan for the three-month period ended , 2018 was $149,115, which included amortization of issuance costs of $ .

Stockholders' Equity

Stockholders' Equity	6 Months Ended
	Jun. 30, 2018
Disclosure Text Block [Abstract]
Stockholders' Equity	On June 30, 2017, the Company’s stockholders approved the RumbleOn Inc. Stock Incentive Plan (the “Plan”) under which restricted stock units (“RSUs”) and other equity awards may be granted to employees and non-employee members of the Board of Directors. The purposes of the Plan are to attract, retain, reward and motivate talented, motivated and loyal employees and other service providers (“Eligible Individuals”) by providing them with an opportunity to acquire or increase a proprietary interest in the Company and to incentivize them to expend maximum effort for the growth and success of the Company, so as to strengthen the mutuality of the interests between such persons and the stockholders of the Company. The Plan allows the Company to grant a variety of stock-based and cash-based awards to Eligible Individuals. On June 25, 2018, the Company’s stockholders approved an amendment to the Plan to increase the number of shares of Class B Common Stock authorized for issuance under the Plan from twelve percent (12%) of all issued and outstanding Class B Common Stock from time to time to 2,000,000 shares of Class B Common Stock. The Company estimates the fair value of awards granted under the Plan on the date of grant. The fair value of an RSU is based on the average of the high and low market prices of the Company’s Class B Common Stock on the date of grant. As of June 30, 2018, the Company has granted 1,202,000 RSUs under the Plan to certain directors, officers and employees of the Company. The aggregate fair value of the RSUs, net of expected forfeitures was $4,968,720 as of June 30, 2018. The RSUs generally vest over a three-year period as follows: (i) 20% on the first anniversary of the grant date; (ii) 30% on the second anniversary of the grant date; and (iii) 50% on the third anniversary of the grant date. The fair value of the grant is amortized over the period from the grant date through the vesting dates. Forfeitures are based on the historic employee behavior under similar stock-based compensation plans. Compensation expense recognized for these grants for the three-month and six-month periods ended June 30, 2018 is $349,388 and $676,095, respectively. As of June 30, 2018, the Company has approximately $3,789,603 in unrecognized stock-based compensation, with an average remaining vesting period of 2.75 years. Compensation expense recognized for the grants for the three-month and six-month periods ended June 30, 2017 was $129,787.

Selling, General And Administra

Selling, General And Administrative	6 Months Ended
	Jun. 30, 2018
Selling General And Administrative
Selling, General And Administrative	The following table summarizes the detail of selling, general and administrative expense for the three-month and six-month periods ended June 30, 2018 and 2017: Three-months Ended June 30, Six-months Ended June 30, 2018 2017 2018 2017 Selling, General and Administrative: Compensation and related costs $ 1,530,427 $ 801,162 $ 2,930,903 $ 923,092 Advertising and marketing 2,229,837 242,906 3,352,135 269,036 Professional fees 236,598 186,188 446,461 532,445 Technology development 211,489 108,694 494,828 186,702 General and administrative 1,337,158 370,017 2,201,674 452,899 $ 5,545,509 $ 1,708,967 $ 9,426,001 $ 2,364,174

Supplemental Cash Flow Informat

Supplemental Cash Flow Information	6 Months Ended
	Jun. 30, 2018
Supplemental Cash Flow Information [Abstract]
Supplemental Cash Flow Information	The following table includes supplemental cash flow information, including noncash investing and financing activity for the six-month period ended June 30, 2018 and 2017: Six-Months Ended June 30, 2018 2017 Cash paid for interest $ 139,794 $ Note payable issued on acquisition $ - $ 1,333,334 Conversion of notes payable-related party $ - $ 206,209 Issuance of shares for acquisition $ - $ 2,666,666

Income Taxes

Income Taxes	6 Months Ended
	Jun. 30, 2018
Income Taxes
Income Taxes	U.S. Tax Reform On December 22, 2017, legislation commonly known as the Tax Cuts and Jobs Act, or the Tax Act, was signed into law. The Tax Act, among other changes, reduces the U.S. federal corporate tax rate from 35% to 21%, requires taxpayers to pay a one-time transition tax on earnings of certain foreign subsidiaries that were previously tax deferred and creates new taxes on certain foreign sourced earnings. On June 30, 2018, the Company did not have any foreign subsidiaries and the international aspects of the Tax Act are not applicable. In connection with the initial analysis of the impact of the Tax Act, the Company remeasured certain deferred tax assets and liabilities based on the rates at which they are expected to reverse in the future, which is generally 26.1%. The remeasurement of the Company’s deferred tax balance was primarily offset by application of its valuation allowance. In projecting the Company’s income tax expense for the year ended December 31, 2018, management has concluded it is not likely to recognize the benefit of its deferred tax asset, net of deferred tax liabilities, and as a result a full valuation allowance will be required. As such, no income tax benefit has been recorded for the three-month and six-month periods ended June 30, 2018 and 2017. At December 31, 2017, the Company had an operating loss carryforward of approximately $8,740,879 which begins to expire in 2033. We have provided a valuation allowance on the deferred tax assets of $2,149,654 for the year ended December 31, 2017. In assessing the recovery of the deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income in the periods in which those temporary differences become deductible. Management considers the scheduled reversals of future deferred tax assets, projected future taxable income, and tax planning strategies in making this assessment.

Loss Per Share

Loss Per Share	6 Months Ended
	Jun. 30, 2018
Loss Per Share
Loss Per Share	Net loss per share is computed by dividing net loss by the weighted average number of common shares outstanding during the period. The computation of diluted net loss per share for the three-month and six-month periods ended June 30, 2018 did not include 1,202,000 of RSUs and 300,068 of warrants to purchase shares of Class B Common Stock as their inclusion would be antidilutive. The computation of diluted net loss per share for the three-month and six-month periods ended June 30, 2017 did not include 560,000 of RSUs to purchase shares of Class B Common Stock as their inclusion would be antidilutive.

Related Party Transactions

Related Party Transactions	6 Months Ended
	Jun. 30, 2018
Disclosure Text Block [Abstract]
Related Party Transactions	On March 31, 2017, the Company completed the sale of 620,000 shares of Class B Common Stock at a price of $4.00 per share for aggregate proceeds of $2,480,000 in a private placement (the “2017 Private Placement”). Also, in May 2017, the Company completed the sale of an additional 37,500 shares of Class B Common Stock in the 2017 Private Placement. Officers and directors of the Company acquired 175,000 shares of Class B Common Stock in the 2017 Private Placement. A key component of the Company’s business model is to utilize regional partners in the acquisition of pre-owned vehicles as well as utilize these regional partners to provide inspection, reconditioning and distribution services. These regional partners earn incremental revenue and enhance profitability through fees from inspection, reconditioning and distribution programs. In connection with the development of the regional partner program, the Company tested various aspects of the program by utilizing a dealership (the “Dealer”) to which Mr. Chesrown, the Company’s Chief Executive Officer, has provided financing in the form of a $400,000 promissory note. The note matures on May 1, 2019 and interest is payable monthly at 5% per annum. Revenue recognized by the Company from the Dealer for the three-month and six-month periods ended June 30, 2018 was $506,500 and $605,005 or 3.6% and 2.8%, respectively, of the Company’s total Revenue. Cost of revenue recognized by the Company from the Dealer for the three-month and six-month periods ended June 30, 2018 was $458,356 and $551,847 or 3.6% and 2.7%, respectively of the Company’s total Cost of revenue. Included in Accounts receivable at June 30, 2018 is $54,876 owed to the Company by the Dealer. Revenue recognized by the Company from the Dealer for the three-month and six-month periods ended June 30, 2017 was $1,995 and $86,329 or 1.7% and 55.6% of the Company’s total Revenue, respectively. In addition, the Company subleased warehouse space from the Dealer that was separate and distinct from the location of the dealership, on the same terms as paid by the Dealer. This subleased facility served as the northwestern regional distribution center for the Company. The lease was terminated on June 30, 2018. For the three-month and six-month periods ended June 30, 2018, the Company paid $45,000 and $90,000, respectively, in rent under the sublease. This amount is included in Selling, general and administrative expenses in the Condensed Consolidated Statements of Operations. There were no sublease payments for the three-month and six-month periods ended June 30, 2017. In connection with the NextGen acquisition, the Company entered into a Services Agreement (the “Services Agreement”) with Halcyon Consulting, LLC (“Halcyon”), to provide development and support services to the Company. Mr. Kakarala, a director of the Company, currently serves as the Chief Executive Officer of Halcyon. Pursuant to the Services Agreement, the Company paid Halcyon hourly fees for specific services, set forth in the Services Agreement. The Company reimbursed Halcyon for any reasonable travel and pre-approved out-of-pocket expenses in connection with its services to the Company. The Services Agreement was terminated on March 31, 2018. For the six-month period ended June 30, 2018, the Company paid $54,159 under the Services Agreement. For the three and six-months periods ended June 30, 2017, the Company paid $266,600 and $471,966, respectively under the Services Agreement. As of June 30, 2018, the Company had promissory notes in the aggregate principal amount of $370,556, plus accrued interest of $7,766 due (1) to an entity controlled by a director of the Company and (2) to that director. The promissory notes were issued in connection with the completion of a private placement for the sale of an aggregate of 900,000 shares of common stock of the Company at a purchase price of $1.50 per share for aggregate proceeds of $1,350,000 on March 31, 2017. These notes represent $370556 of the Private Placement Notes described in Note 5 Notes Payable Interest expense on the promissory notes for the three-month and six-month periods ended June 30, 2018 was $35,496 and $67,610, respectively, which included debt discount amortization of $27,730 and $53,904, respectively. Interest expense on the promissory notes for the three-month and six-month periods ended June 30, 2017 was $28,019, which included debt discount amortization of $22,014. The interest was charged to interest expense in the Condensed Consolidated Statements of Operations and included in accrued interest under long-term liabilities in the Condensed Consolidated Balance Sheets.

Commitments and Contingencies

Commitments and Contingencies	6 Months Ended
	Jun. 30, 2018
Commitments And Contingencies
Commitments and Contingencies	The Company is subject to legal proceedings and claims which arise in the ordinary course of its business. Although occasional adverse decisions (or settlements) may occur, the Company believes that the final disposition of such matters will not have a material adverse effect on the Company’s financial position, results of operations or cash flows. As of June 30, 2018 and December 31, 2017, we were not aware of any threatened or pending material litigation.

Subsequent Events

Subsequent Events	6 Months Ended
	Jun. 30, 2018
Subsequent Events [Abstract]
Subsequent Events	On July 20, 2018, the Company completed an underwritten public offering of 2,328,750 shares of its Class B Common Stock at a price of $6.05 per share for net proceeds to the Company of approximately $12.9 million. The completed offering included 303,750 shares of Class B Common Stock issued upon the underwriter’s exercise in full of its over-allotment option. The Company intends to use the net proceeds from the offering for working capital and general corporate purposes, which may include purchases of additional inventory held for sale, increased spending on marketing and advertising and capital expenditures necessary to grow the business.

Description of Business and S20

Description of Business and Significant Accounting Policies (Policies)	6 Months Ended
	Jun. 30, 2018
Summary Of Significant Accounting Policies Policies
Organization	RumbleOn, Inc. (the “Company”) was incorporated in October 2013 under the laws of the State of Nevada, as Smart Server, Inc. (“Smart Server”). On February 13, 2017, the Company changed its name from Smart Server, Inc. to RumbleOn, Inc.
Description of Business	Smart Server was originally formed to engage in the business of designing and developing mobile application payment software for smart phones and tablet computers. After Smart Server ceased its technology development activities in 2014, it had no operations and nominal assets, meeting the definition of a “shell company” under the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and regulations thereunder. In July 2016, Berrard Holdings Limited Partnership (“Berrard Holdings”) acquired 99.5% of the common stock of the Company from the principal stockholder. Shortly after the Berrard Holdings common stock purchase, the Company began exploring the development of a capital light e-commerce platform facilitating the ability of both consumers and dealers to Buy-Sell-Trade-Finance pre-owned vehicles in one online location and in April 2017, the Company launched its platform. The Company’s goal is to transform the way pre-owned vehicles are bought and sold by providing users with the most efficient, timely and transparent transaction experience. The Company's initial emphasis has been motorcycles and other powersports, however, the Company's platform is able to accommodate any VIN-specific vehicle including motorcycles, ATVs, boats, RVs, cars and trucks. Serving both consumers and dealers, through its online marketplace platform, the Company makes cash offers for the purchase of pre-owned vehicles. In addition, the Company offers a large inventory of pre-owned vehicles for sale along with third-party financing and associated products. The Company’s operations are designed to be scalable by working through an infrastructure and capital light model that is achievable by virtue of a synergistic relationship with its regional partners, including dealers and auctions. The Company utilizes regional partners in the acquisition of pre-owned vehicles to provide inspection, reconditioning and distribution services. These regional partners earn incremental revenue and enhance profitability through fees from inspection, reconditioning and distribution programs. The Company business model is driven by a technology platform it acquired in February 2017, through its acquisition of substantially all of the assets of NextGen Dealer Solutions, LLC (“NextGen”). The acquired system provides integrated vehicle appraisal, inventory management, customer relationship and lead management, equity mining, and other key services necessary to drive the Company’s online marketplace. Over the past 16 years, the developers of the software have designed and built high-quality application solutions for both dealers and large multi-national clients.
Basis of Presentation	The accompanying Condensed Consolidated Financial Statements have been prepared in accordance with United States generally accepted accounting principles (“GAAP”) for interim financial information and in accordance with the instructions to Form 10-Q and Rule 10-01 of Regulation S-X promulgated by the Securities and Exchange Commission (the "SEC") and therefore do not contain all of the information and footnotes required by GAAP and the SEC for annual financial statements. The Company’s Condensed Consolidated Financial Statements reflect all adjustments (consisting only of normal recurring adjustments) that management believes are necessary for the fair presentation of their financial condition, results of operations, and cash flows for the periods presented. The information at December 31, 2017 in the Company’s Condensed Consolidated Balance Sheets included in this quarterly report was derived from the audited Consolidated Balance Sheets included in the Company’s 2017 Annual Report on Form 10-K filed with the SEC on February 27, 2018, and as amended on March 30, 2018. The Company’s 2017 Annual Report on Form 10-K, together with the information incorporated by reference into such report, is referred to in this quarterly report as the “2017 Annual Report.” This quarterly report should be read in conjunction with the 2017 Annual Report.
Use of Estimates	The preparation of financial statements in conformity with GAAP requires estimates and assumptions that affect the reported amounts of assets and liabilities, revenue and expenses, and related disclosures of contingent assets and liabilities in the consolidated financial statements and accompanying notes. Estimates are used for, but not limited to, inventory valuation, depreciable lives, carrying value of intangible assets, sales returns, receivables valuation, taxes, and contingencies. Actual results could differ materially from those estimates.
Earnings (Loss) Per Share	The Company follows the FASB Accounting Standards Codification (“ASC”) Topic 260- Earnings per share
Revenue Recognition	The Company recognizes revenue when all of the following conditions are satisfied: (i) there is persuasive evidence of an arrangement; (ii) the product or service has been provided to the customer; (iii) the amount to be paid by the customer is fixed or determinable; and (iv) the collection of the Company’s payment is probable.
Goodwill	Goodwill is not amortized but rather tested for impairment at least annually. The Company tests goodwill for impairment annually during the fourth quarter of each year. Goodwill will also be tested for impairment between annual tests if an event occurs or circumstances change that would more likely than not reduce the fair value of the reporting unit below its carrying amount. Impairment testing for goodwill is done at the reporting unit level. The Company has concluded that currently it has one reporting unit. Goodwill is being amortized for income tax purposes over a 15-year period.
Technology Development Costs	Technology development costs are accounted for pursuant to ASC 350, Intangibles — Goodwill and Other.
Vehicle Inventory	Vehicle inventory is accounted for pursuant to ASC 330, Inventory,
Cash and Cash Equivalents	The Company considers all cash accounts and all highly liquid short-term investments purchased with an original maturity of three-months or less to be cash or cash equivalents. As of June 30, 2018 and December 31, 2017, the Company did not have any investments with maturities greater than three-months.
Restricted Cash	In connection with the execution of the Inventory Financing and Security Agreement, (“the Credit Facility”) by and among the Company’s subsidiary, RMBL Missouri, LLC (‘RMBL MO’), Ally Bank (“Ally”) and Ally Financial, Inc., dated February 16, 2018 the parties entered into a Credit Balance Agreement, and so long as the Company owes any debt to Ally or until the bank otherwise consents, the Company agrees to maintain a Credit Balance at Ally of 1) at least 10% of the amount of the Company’s approved and available credit line under the Credit Facility and 2) no greater than 25% of the total principal amount owed to Ally for inventory financed under the Credit Facility.
Property and Equipment, Net	Property and equipment is stated at cost less accumulated depreciation and amortization and consists of capitalized technology development costs, furniture and equipment. Depreciation and amortization is recorded on a straight-line basis over the estimated useful life of the assets. Costs of significant additions, renewals and betterments, are capitalized and depreciated. Maintenance and repairs are charged to expense when incurred.
Advertising and Marketing Costs	Advertising and marketing costs are expensed as incurred and are included in selling, general and administrative expenses in the accompanying Condensed Consolidated Statements of Operations. Advertising and marketing expenses for the three-month periods ended June 30, 2018 and 2017 was $2,229,837 and $242,906, respectively, and for the six-month periods ended June 30, 2018 and 2017, advertising and marketing expenses was $3,352,135 and $269,036, respectively.
Debt Issuance Costs	Debt issuance costs are accounted for pursuant to FASB ASU 2015-03 , "Simplifying the Presentation of Debt Issuance Costs"
Recent Pronouncements	In February 2016, the FASB issued an accounting pronouncement (FASB ASU 2016-02) related to the accounting for leases. This pronouncement requires lessees to record most leases on their balance sheet while also disclosing key information about those lease arrangements. Under the new guidance, lease classification as either a finance lease or an operating lease will affect the pattern and classification of expense recognition in the income statement. The classification criteria to distinguish between finance and operating leases are generally consistent with the classification criteria to distinguish between capital and operating leases under existing lease accounting guidance. This pronouncement is effective for fiscal years, and for interim periods within those fiscal years, beginning after December 15, 2018. We expect to adopt the new standard for our fiscal year beginning January 1, . A modified retrospective transition approach is required for leases existing at, or entered into after, the beginning of the earliest comparative period presented in the financial statements, with practical expedients available for election as a package. We are still evaluating the impact of the new standard on our financial statements.

Acquisitions (Tables)

Acquisitions (Tables)	6 Months Ended
	Jun. 30, 2018
Acquisitions Tables
Purchase price consideration	Preliminary Purchase Price Allocation Cumulative Measurement Period Adjustment Final Purchase Price Allocation Net tangible assets acquired: Technology development $ 1,400,000 $ 1,500,000 $ 2,900,000 Customer contracts 10,000 (10,000 ) - Non-compete agreements 100,000 (100,000 ) - Tangible assets acquired 1,510,000 1,390,000 2,900,000 Goodwill 3,240,000 (1,390,000 ) 1,850,000 Total purchase price 4,750,000 - 4,750,000 Less: Issuance of shares (2,666,666 ) - (2,666,666 ) Less: Debt issued (1,333,334 ) - (1,333,334 ) Cash paid $ 750,000 $ - $ 750,000

Property and Equipment, Net (Ta

Property and Equipment, Net (Tables)	6 Months Ended
	Jun. 30, 2018
Property And Equipment Net Tables
Property and equipment	June 30, 2018 December 31, 2017 Vehicles $ 472,870 $ 472,870 Furniture and equipment 208,849 149,643 Technology development 4,024,854 3,406,786 Total property and equipment 4,706,573 4,029,299 Less: accumulated depreciation and amortization 1,092,061 668,467 Property and equipment, net $ 3,614,512 $ 3,360,832

Accounts Payable And Accrued Li

Accounts Payable And Accrued Liabilities (Tables)	6 Months Ended
	Jun. 30, 2018
Accounts Payable And Accrued Liabilities Tables
Accounts Payable And Accrued Liabilities	June 30, 2018 December 31, 2017 Accounts payable $ 1,688,363 $ 1,094,310 Accrued payroll 112,335 79,288 Other accrued expenses 3,211 5,618 $ 1,803,909 $ 1,179,216

Notes Payable (Tables)

Notes Payable (Tables)	6 Months Ended
	Jun. 30, 2018
Notes Payable Tables
Notes payable	June 30, 2018 December 31, 2017 Notes payable-NextGen dated February 8, 2017. Interest is payable semi-annually at 6.5% through February 9, 2019 and 8.5% through maturity which is February 8, 2020. $ 1,333,334 $ 1,333,334 Notes payable-private placement dated March 31, 2017. Interest is payable semi-annually at 6.5% through March 31, 2019 and 8.5% through maturity which is March 31, 2020. Net of debt discount of $443,896 and $540,924 as of June 30, 2018 and December 31, 2017, respectively. 223,104 126,076 Line of credit-floor plan dated February 16, 2018. Facility provides up to $25,000,000 of available credit secured by vehicle inventory and other assets. Interest rate at June 30, 2018 was 7.2%. Principal and interest is payable on demand. 2,568,053 - Loan Agreement with Hercules Capital Inc. dated April 30, 2018. Interest only at 10.75% and is payable monthly through December 1, 2018. Principal and interest payments commence on January 1, 2019 through maturity which is May 1, 2021. Net of $738,182 of unamortized debt issuance costs. 4,489,317 - Line of credit-floor plan dated November 2, 2017. Facility provides up to $2,000,000 of available credit secured by vehicle inventory and other assets. Interest rate at December 31, 2017 was 6.5%. Principal and interest is payable on demand. - 1,081,593 $ 8,613,808 $ 2,541,003 Current portion 3,615,291 1,081,593 Long-term portion $ 4,998,517 $ 1,459,410

Selling, General And Administ25

Selling, General And Administrative (Tables)	6 Months Ended
	Jun. 30, 2018
Selling General And Administrative Tables
Selling, general and administrative expense	Three-months Ended June 30, Six-months Ended June 30, 2018 2017 2018 2017 Selling, General and Administrative: Compensation and related costs $ 1,530,427 $ 801,162 $ 2,930,903 $ 923,092 Advertising and marketing 2,229,837 242,906 3,352,135 269,036 Professional fees 236,598 186,188 446,461 532,445 Technology development 211,489 108,694 494,828 186,702 General and administrative 1,337,158 370,017 2,201,674 452,899 $ 5,545,509 $ 1,708,967 $ 9,426,001 $ 2,364,174

Supplemental Cash Flow Inform26

Supplemental Cash Flow Information (Tables)	6 Months Ended
	Jun. 30, 2018
Supplemental Cash Flow Information Tables
Supplemental cash flow information	Six-Months Ended June 30, 2018 2017 Cash paid for interest $ 139,794 $ Note payable issued on acquisition $ - $ 1,333,334 Conversion of notes payable-related party $ - $ 206,209 Issuance of shares for acquisition $ - $ 2,666,666

Acquisitions (Details)

Acquisitions (Details)	6 Months Ended
	Jun. 30, 2018USD ($)
Preliminary Purchase Price Allocation
Net tangible assets acquired:
Tangible assets acquired	$ 1,510,000
Goodwill	3,240,000
Total purchase price	4,750,000
Less: Issuance of shares	(2,666,666)
Less: Debt issued	(1,333,334)
Cash paid	750,000
Preliminary Purchase Price Allocation | Technology development
Net tangible assets acquired:
Tangible assets acquired	1,400,000
Preliminary Purchase Price Allocation | Customer Contracts
Net tangible assets acquired:
Tangible assets acquired	10,000
Preliminary Purchase Price Allocation | Non-Compete Agreements
Net tangible assets acquired:
Tangible assets acquired	100,000
Cumulative Measurement Period Adjustment
Net tangible assets acquired:
Tangible assets acquired	1,390,000
Goodwill	(1,390,000)
Total purchase price	0
Less: Issuance of shares	0
Less: Debt issued	0
Cash paid	0
Cumulative Measurement Period Adjustment | Technology development
Net tangible assets acquired:
Tangible assets acquired	1,500,000
Cumulative Measurement Period Adjustment | Customer Contracts
Net tangible assets acquired:
Tangible assets acquired	(10,000)
Cumulative Measurement Period Adjustment | Non-Compete Agreements
Net tangible assets acquired:
Tangible assets acquired	(100,000)
Final Purchase Price Allocation
Net tangible assets acquired:
Tangible assets acquired	2,900,000
Goodwill	1,850,000
Total purchase price	4,750,000
Less: Issuance of shares	(2,666,666)
Less: Debt issued	(1,333,334)
Cash paid	750,000
Final Purchase Price Allocation | Technology development
Net tangible assets acquired:
Tangible assets acquired	2,900,000
Final Purchase Price Allocation | Customer Contracts
Net tangible assets acquired:
Tangible assets acquired	0
Final Purchase Price Allocation | Non-Compete Agreements
Net tangible assets acquired:
Tangible assets acquired	$ 0

Acquisitions (Details Narrative

Acquisitions (Details Narrative) - USD ($)	3 Months Ended	6 Months Ended
	Jun. 30, 2017	Jun. 30, 2017
Acquisitions Details Narrative
Depreciation and amortization	$ 63,750	$ 102,500

Property and Equipment, Net (De

Property and Equipment, Net (Details) - USD ($)	Jun. 30, 2018	Dec. 31, 2017
Property And Equipment Net Details
Vehicles	$ 472,870	$ 472,870
Furniture and equipment	208,849	149,643
Technology development	4,024,854	3,406,786
Total property and equipment	4,706,573	4,029,299
Less: accumulated depreciation and amortization	1,092,061	668,467
Property and equipment, net	$ 3,614,512	$ 3,360,832

Property and Equipment, Net (30

Property and Equipment, Net (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017	Dec. 31, 2017
Property And Equipment Net Details Narrative
Technology development costs incurred	$ 643,589	$ 272,000	$ 1,112,897	$ 477,366
Capitalized technology development costs	4,024,854		4,024,854		$ 3,406,786
Depreciation expense	$ 32,756	$ 64,764	$ 20,388	$ 20,974

Accounts Payable And Accrued 31

Accounts Payable And Accrued Liabilities (Details) - USD ($)	6 Months Ended	12 Months Ended
	Jun. 30, 2018	Dec. 31, 2017
Accounts Payable And Accrued Liabilities Details
Accounts payable	$ 1,688,363	$ 1,094,310
Accrued payroll	112,335	79,288
Other accrued expenses	3,211	5,618
Total accounts payable and accrued liabilities	$ 1,803,909	$ 1,179,216

Notes Payable (Details)

Notes Payable (Details) - USD ($)	Jun. 30, 2018	Dec. 31, 2017
Note payable	$ 8,613,808	$ 2,541,003
Current portion	3,615,291	1,081,593
Long-term portion	4,998,517	1,459,410
Notes Payable 1
Note payable	1,333,334	1,333,334
Note Payable 2
Note payable	223,104	126,076
Notes Payable 3
Note payable	2,568,053	0
Notes Payable 4
Note payable	4,489,317	0
Notes Payable 5
Note payable	$ 0	$ 1,081,593

Notes Payable (Details Narrativ

Notes Payable (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017	Dec. 31, 2017
Interest expense	$ 237,820	$ 71,804	$ 324,340	$ 283,606
Notes Payable 1
Interest rate	6.50%		6.50%
Note Payable 2
Interest rate	6.50%		6.50%
Debt discount	$ 443,896		$ 443,896		$ 540,924
Notes Payable 3
Interest rate	7.20%		7.20%
Notes Payable 4
Interest rate	10.75%		10.75%

Stockholders_ Equity (Details N

Stockholders’ Equity (Details Narrative) - USD ($)	6 Months Ended
	Jun. 30, 2018	Dec. 31, 2017
Compensation expense	$ 676,095
Preferred stock, par value	$ 0.001	$ 0.001
Preferred stock, shares authorized	10,000,000	10,000,000
RSU Member
Aggregate fair value	$ 4,968,720

Selling, General And Administ35

Selling, General And Administrative (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Selling, general and administrative:
Compensation and related costs	$ 1,530,427	$ 801,162	$ 2,930,903	$ 923,092
Advertising and marketing	2,229,837	242,906	3,352,135	269,036
Professional fees	236,598	186,188	446,461	532,445
Technology development	211,489	108,694	494,828	186,702
General and administrative	1,337,158	370,017	2,201,674	452,899
Total selling general and administrative	$ 5,545,509	$ 1,708,967	$ 9,426,001	$ 2,364,174

Supplemental Cash Flow Inform36

Supplemental Cash Flow Information (Details) - USD ($)	6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017
Supplemental Cash Flow Information Details
Cash paid for interest	$ 139,794	$ 0
Note payable issued on acquisition	0	1,333,334
Conversion of notes payable-related party	0	206,209
Issuance of shares for acquisition	$ 0	$ 2,666,666

Loss Per Share (Details Narrati

Loss Per Share (Details Narrative) - shares	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
RSU Member
Antidilutive shares excluded from computation	1,202,000	560,000	1,202,000	560,000
Class B Common Stock
Antidilutive shares excluded from computation	300,068		300,068

Related Party Transactions (Det

Related Party Transactions (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Related Party Transactions Details Narrative
Revenue generated	$ 506,500	$ 1,995	$ 605,005	$ 86,329
Cost of revenue	458,356		551,847
Services Agreement		$ 266,600	54,159	$ 471,966
Promissory notes	370,556
Amortization	$ 35,946		$ 67,610