Paradigm Financial Advisors 13F-HR Quarterly holdings report by institutional manager

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE

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COLUMN 1	COLUMN 2	COLUMN 3	COLUMN 4	COLUMN 5			COLUMN 6	COLUMN 7	COLUMN 8
			VALUE	SHRS OR	SH/	PUT/	INVESTMENT	OTHER	VOTING AUTHORITY
NAME OF ISSUER	TITLE OF CLASS	CUSIP	(x$1000)	PRN AMT	PRN	CALL	DISCRETION	MANAGER	SOLE	SHARED	NONE
Ameren Corp Com	COM	23608102	237	5,804	SH		SOLE		0	0	5,804
American Tower	COM	03027X100	2,035	22,617	SH		SOLE		0	0	22,617
AMEX SPDR ENERGY SELECT INDEX	SPDR	81369Y506	451	4,514	SH		SOLE		0	0	4,514
Apple Inc	COM	37833100	7,594	81,720	SH		SOLE		0	0	81,720
At&T Corp Com	COM	00206R102	1,575	44,549	SH		SOLE		0	0	44,549
Bank of America	COM	60505104	3,613	235,125	SH		SOLE		0	0	235,125
Barrick Gold Corp	COM	67901108	577	31,567	SH		SOLE		0	0	31,567
Berkshire Hathaway CL B	COM	84670702	2,422	19,142	SH		SOLE		0	0	19,142
Boeing Company	COM	97023105	2,494	19,607	SH		SOLE		0	0	19,607
BP Amoco PLC Spons ADR	ADR	55622104	282	5,353	SH		SOLE		0	0	5,353
Caterpillar Inc	COM	149123101	1,053	9,692	SH		SOLE		0	0	9,692
Chevron Corporation	COM	166764100	1,045	8,007	SH		SOLE		0	0	8,007
Cisco Systems Inc	COM	17275R102	1,217	48,995	SH		SOLE		0	0	48,995
Citigroup Inc	COM	172967102	2,360	50,126	SH		SOLE		0	0	50,126
Coca-Cola Company	COM	191216100	1,401	33,081	SH		SOLE		0	0	33,081
Deere & Company	COM	244199105	1,610	17,788	SH		SOLE		0	0	17,788
Diamond Trust Series I	SPDR	78467X109	373	2,222	SH		SOLE		0	0	2,222
Energizer Hldgs Inc	COM	29266R108	775	6,359	SH		SOLE		0	0	6,359
Express Scripts Inc	COM	30219G108	201	2,910	SH		SOLE		0	0	2,910
Exxon Mobil Corp	COM	30231G102	3,148	31,269	SH		SOLE		0	0	31,269
Ford Motor Company	COM	345370860	197	11,481	SH		SOLE		0	0	11,481
Freeport McMoran	COM	35671D857	1,054	28,891	SH		SOLE		0	0	28,891
General Electric	COM	369604103	3,863	147,023	SH		SOLE		0	0	147,023
General Mtrs Corp	COM	37045V100	287	7,915	SH		SOLE		0	0	7,915
Goldman Sachs Group Inc	COM	38141G104	264	1,578	SH		SOLE		0	0	1,578
HD Supply Hldgs Inc	COM	40416M105	709	25,000	SH		SOLE		0	0	25,000
Intel Corp	COM	458140100	2,206	71,415	SH		SOLE		0	0	71,415
Intl Bus Machines Corp	COM	459200101	534	2,946	SH		SOLE		0	0	2,946
Ishares GSCI Commodity Index	INT	46428R107	1,165	34,370	SH		SOLE		0	0	34,370
iShares Intl Equities	ETF	464287465	378	5,541	SH		SOLE		0	0	5,541
ISHARES MSCI BRAZIL IND FD	ETF	464286400	280	5,866	SH		SOLE		0	0	5,866
ISHARES MSCI EAFE SMALL CAP IN	ETF	464288273	1,078	20,389	SH		SOLE		0	0	20,389
Ishares MSCI Emerging Mkts	ETF	464287234	484	11,204	SH		SOLE		0	0	11,204
ISHARES RUSSELL 1000 GROWTH FU	ETF	464287614	333	3,671	SH		SOLE		0	0	3,671
ISHARES RUSSELL 1000 VALUE	ETF	464287598	549	5,422	SH		SOLE		0	0	5,422
ISHARES RUSSELL 2000 GROWTH IN	ETF	464287648	311	2,247	SH		SOLE		0	0	2,247
ISHARES RUSSELL 2000 VAL IND F	ETF	464287630	222	2,156	SH		SOLE		0	0	2,156
ISHARES SELECT DIVIDEND INDEX	ETF	464287168	510	6,636	SH		SOLE		0	0	6,636
Kinder Morgan Energy LP	COM	494550106	2,216	26,964	SH		SOLE		0	0	26,964
Microsoft Corp	COM	594918104	803	19,265	SH		SOLE		0	0	19,265
Monsanto	COM	61166W101	1,031	8,271	SH		SOLE		0	0	8,271
Nasdaq 100 Shares	COM	73935A104	2,312	24,624	SH		SOLE		0	0	24,624
O REILLY AUTOMOTIVE INC	COM	67103H107	231	1,537	SH		SOLE		0	0	1,537
ONEOK PARTNERS L P UNIT LTD PA	LP	68268N103	327	5,581	SH		SOLE		0	0	5,581
Oracle Corp	COM	68389X105	345	8,531	SH		SOLE		0	0	8,531
Pepsico Inc	COM	713448108	3,153	35,300	SH		SOLE		0	0	35,300
PIMCO Total Return ETF	ETF	72201R775	2,459	22,566	SH		SOLE		0	0	22,566
Powershares Build America Bnd	ETF	73937B407	672	22,941	SH		SOLE		0	0	22,941
PowerShares DB Comdty	INT	73935S105	1,045	39,338	SH		SOLE		0	0	39,338
Powershares Etf	ETF	73936Q769	2,084	83,831	SH		SOLE		0	0	83,831
Powershs Financial Pref ETF	ETF	73935X229	1,150	63,205	SH		SOLE		0	0	63,205
Procter & Gamble Co	COM	742718109	732	9,318	SH		SOLE		0	0	9,318
Qualcomm Inc	COM	747525103	543	6,864	SH		SOLE		0	0	6,864
Quanta Services	COM	74762E102	1,081	31,271	SH		SOLE		0	0	31,271
Regions Financial	COM	7591EP100	165	15,590	SH		SOLE		0	0	15,590
Sector Spdr Indl Select	SPDR	81369Y704	763	14,116	SH		SOLE		0	0	14,116
SPDR Financial Sector ETF	SBI	81369Y605	1,972	86,742	SH		SOLE		0	0	86,742
SPDR Intl Small Cap ETF	ETF	78463X871	406	11,539	SH		SOLE		0	0	11,539
SPDR Materials Sector ETF	SPDR	81369Y100	515	10,386	SH		SOLE		0	0	10,386
SPDR S&P 500	ETF	78462F103	4,899	25,032	SH		SOLE		0	0	25,032
STARBUCKS CORP COM	COM	855244109	359	4,650	SH		SOLE		0	0	4,650
Transocean	SHS	H8817H100	1,787	39,695	SH		SOLE		0	0	39,695
Vanguard Corp Bond Etf	ETF	92206C409	2,970	36,955	SH		SOLE		0	0	36,955
Vanguard Dividend Appreciation	ETF	921908844	3,781	48,511	SH		SOLE		0	0	48,511
Vanguard Energy ETF	ETF	92204A306	996	6,922	SH		SOLE		0	0	6,922
VANGUARD FTSE EUROPE ETF	ETF	922042874	529	8,837	SH		SOLE		0	0	8,837
Vanguard Growth ETF	ETF	922908736	2,701	27,311	SH		SOLE		0	0	27,311
Vanguard Health Care	ETF	92204A504	366	3,284	SH		SOLE		0	0	3,284
Vanguard Intl Equity Index ex	ETF	922042775	3,909	74,761	SH		SOLE		0	0	74,761
Vanguard Intl REIT ETF	ETF	22042676	366	6,321	SH		SOLE		0	0	6,321
Vanguard Mid Cap Growth	ETF	922908538	1,166	12,104	SH		SOLE		0	0	12,104
Vanguard Mid Cap Value	ETF	922908512	384	4,426	SH		SOLE		0	0	4,426
Vanguard MSCI Emerging Markets	ETF	922042858	3,252	75,406	SH		SOLE		0	0	75,406
Vanguard MSCI US Midcap 450 In	ETF	922908629	4,053	34,158	SH		SOLE		0	0	34,158
Vanguard REIT ETF index	ETF	922908553	4,273	57,096	SH		SOLE		0	0	57,096
Vanguard S&P 500 Etf	ETF	922908413	265	1,482	SH		SOLE		0	0	1,482
Vanguard SmCap ETF	ETF	922908751	5,745	49,057	SH		SOLE		0	0	49,057
Vanguard Value ETF	ETF	922908744	2,007	24,797	SH		SOLE		0	0	24,797
Verizon Communications	COM	92343V104	336	6,885	SH		SOLE		0	0	6,885
Visa Inc	COM	92826C839	203	968	SH		SOLE		0	0	968