Paradigm Financial Advisors 13F-HR Quarterly holdings report by institutional manager

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE

OMB APPROVAL

OMB Number:		3235-0006
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COLUMN 1	COLUMN 2	COLUMN 3	COLUMN 4	COLUMN 5			COLUMN 6	COLUMN 7	COLUMN 8
			VALUE	SHRS OR	SH/	PUT/	INVESTMENT	OTHER	VOTING AUTHORITY
NAME OF ISSUER	TITLE OF CLASS	CUSIP	(x$1000)	PRN AMT	PRN	CALL	DISCRETION	MANAGER	SOLE	SHARED	NONE
Ameren Corp Com	COM	23608102	341	8,080	SH		SOLE		8,080	0	0
American Tower	COM	03027X100	4,772	54,250	SH		SOLE		54,250	0	0
AMEX SPDR ENERGY SELECT INDEX	SPDR	81369Y506	482	7,883	SH		SOLE		7,883	0	0
Apple Inc	COM	37833100	9,757	88,462	SH		SOLE		88,462	0	0
AT&T Corp Com	COM	00206R102	1,707	52,398	SH		SOLE		52,398	0	0
Bank of America	COM	60505104	4,417	283,507	SH		SOLE		283,507	0	0
Barrick Gold Corp	COM	67901108	386	60,815	SH		SOLE		60,815	0	0
Berkshire Hathaway CL B	COM	84670702	4,862	37,286	SH		SOLE		37,286	0	0
Blackstone Group	COM	09253U108	852	26,917	SH		SOLE		26,917	0	0
Boeing Company	COM	97023105	4,428	33,818	SH		SOLE		33,818	0	0
BP Amoco PLC Spons ADR	ADR	55622104	232	7,610	SH		SOLE		7,610	0	0
Cerner Corp	COM	156782104	219	3,656	SH		SOLE		3,656	0	0
Cheniere Energy Inc	COM	16411R208	289	6,000	SH		SOLE		6,000	0	0
Chevron Corporation	COM	166764100	534	6,774	SH		SOLE		6,774	0	0
China Mobile H K Adr	ADR	16941M109	409	6,874	SH		SOLE		6,874	0	0
Cisco Systems Inc	COM	17275R102	997	38,003	SH		SOLE		38,003	0	0
Citigroup Inc	COM	172967102	2,711	54,661	SH		SOLE		54,661	0	0
Coca-Cola Company	COM	191216100	2,434	60,692	SH		SOLE		60,692	0	0
Cvs Corp	COM	126650100	240	2,488	SH		SOLE		2,488	0	0
Deutsche China A Shares ETF	ETF	233051879	1,107	34,239	SH		SOLE		34,239	0	0
Deutsche European Hedged ETF	ETF	233051853	2,636	105,505	SH		SOLE		105,505	0	0
Diamond Trust Series I	SPDR	78467X109	254	1,565	SH		SOLE		1,565	0	0
Edgewell Personal Care, Inc	COM	28035Q102	273	7,076	SH		SOLE		7,076	0	0
Energizer Hodlings,Inc	COM	29266R108	273	7,076	SH		SOLE		7,076	0	0
Express Scripts Inc	COM	30219G108	570	7,050	SH		SOLE		7,050	0	0
Exxon Mobil Corp	COM	30231G102	3,693	49,680	SH		SOLE		49,680	0	0
Federal Mogul Corp	COM	313549404	0	20,000	SH		SOLE		20,000	0	0
Ford Motor Company	COM	345370860	1,671	123,179	SH		SOLE		123,179	0	0
Freeport McMoran	COM	35671D857	390	40,265	SH		SOLE		40,265	0	0
General Electric	COM	369604103	6,658	264,030	SH		SOLE		264,030	0	0
General Motors Corp	COM	37045V100	506	16,856	SH		SOLE		16,856	0	0
Gilead Sciences Inc	COM	375558103	5,223	53,198	SH		SOLE		53,198	0	0
Goldman Sachs Group Inc	COM	38141G104	335	1,930	SH		SOLE		1,930	0	0
HD Supply Hldgs Inc	COM	40416M105	738	25,797	SH		SOLE		25,797	0	0
Intel Corp	COM	458140100	2,513	83,378	SH		SOLE		83,378	0	0
Intl Bus Machines Corp	COM	459200101	324	2,241	SH		SOLE		2,241	0	0
Ishares 1-3 Year Credit	ETF	464288646	350	3,332	SH		SOLE		3,332	0	0
iShares Intl Equities	ETF	464287465	412	7,199	SH		SOLE		7,199	0	0
iShares Intl Small Cap ETF	ETF	464288273	1,717	35,958	SH		SOLE		35,958	0	0
Ishares MSCI Emerging Mkts	ETF	464287234	484	14,780	SH		SOLE		14,780	0	0
ISHARES RUSSELL 1000 GROWTH FU	ETF	464287614	459	4,937	SH		SOLE		4,937	0	0
ISHARES RUSSELL 1000 VALUE	ETF	464287598	541	5,807	SH		SOLE		5,807	0	0
ISHARES RUSSELL 2000 GROWTH IN	ETF	464287648	546	4,076	SH		SOLE		4,076	0	0
ISHARES RUSSELL 2000 VAL IND F	ETF	464287630	261	2,899	SH		SOLE		2,899	0	0
ISHARES SELECT DIVIDEND INDEX	ETF	464287168	428	5,894	SH		SOLE		5,894	0	0
ISHARES TRUST CURRENCY HEDGED	SHS	46434V886	740	26,956	SH		SOLE		26,956	0	0
Kinder Morgan Inc	COM	49456B101	1,933	69,863	SH		SOLE		69,863	0	0
LRAD CORPORATION COM	COM	50213V109	23	14,000	SH		SOLE		14,000	0	0
Microsoft Corp	COM	594918104	386	8,733	SH		SOLE		8,733	0	0
Monsanto	COM	61166W101	461	5,405	SH		SOLE		5,405	0	0
Nasdaq 100 Shares	COM	73935A104	3,747	36,824	SH		SOLE		36,824	0	0
O REILLY AUTOMOTIVE INC	COM	67103H107	384	1,537	SH		SOLE		1,537	0	0
Oracle Corp	COM	68389X105	334	9,252	SH		SOLE		9,252	0	0
Pepsico Inc	COM	713448108	4,995	52,978	SH		SOLE		52,978	0	0
Pfizer Inc	COM	717081103	248	7,902	SH		SOLE		7,902	0	0
PIMCO Total Return ETF	ETF	72201R775	1,443	13,691	SH		SOLE		13,691	0	0
Powershares Build America Bnd	ETF	73937B407	418	14,286	SH		SOLE		14,286	0	0
PowerShares DB Comdty	INT	73935S105	211	13,959	SH		SOLE		13,959	0	0
Powershares Etf	ETF	73936Q769	1,025	44,529	SH		SOLE		44,529	0	0
Procter & Gamble Co	COM	742718109	557	7,743	SH		SOLE		7,743	0	0
Qualcomm Inc	COM	747525103	1,499	27,908	SH		SOLE		27,908	0	0
Quanta Services	COM	74762E102	1,867	77,142	SH		SOLE		77,142	0	0
Regions Financial	COM	7591EP100	136	15,163	SH		SOLE		15,163	0	0
Sector Spdr Indl Select	SPDR	81369Y704	1,258	25,218	SH		SOLE		25,218	0	0
SPDR Financial Sector ETF	SBI	81369Y605	4,004	176,742	SH		SOLE		176,742	0	0
SPDR Intl Small Cap ETF	ETF	78463X871	352	12,794	SH		SOLE		12,794	0	0
SPDR Materials Sector ETF	SPDR	81369Y100	291	7,302	SH		SOLE		7,302	0	0
SPDR S&P 500	ETF	78462F103	4,548	23,736	SH		SOLE		23,736	0	0
STARBUCKS CORP COM	COM	855244109	528	9,300	SH		SOLE		9,300	0	0
STEMCELLS INC COM	COM	85857R204	4	12,000	SH		SOLE		12,000	0	0
Teck Resources Ltd Cl Bf	ETF	878742204	196	41,000	SH		SOLE		41,000	0	0
United States Oil Fund	UNITS	91232N108	367	25,000	SH		SOLE		25,000	0	0
Unitedhealth Group Inc	COM	91324P102	319	2,750	SH		SOLE		2,750	0	0
Vanguard Corp Bond Etf	ETF	92206C409	4,412	55,355	SH		SOLE		55,355	0	0
Vanguard Dividend Appreciation	ETF	921908844	4,458	60,464	SH		SOLE		60,464	0	0
Vanguard Energy ETF	ETF	92204A306	847	10,000	SH		SOLE		10,000	0	0
Vanguard Growth ETF	ETF	922908736	3,070	30,613	SH		SOLE		30,613	0	0
Vanguard Health Care ETF	ETF	92204A504	1,944	15,863	SH		SOLE		15,863	0	0
Vanguard Intl Bond Index ETF	ETF	92203J407	618	11,684	SH		SOLE		11,684	0	0
Vanguard Intl Equity Index ex	ETF	922042775	3,993	93,667	SH		SOLE		93,667	0	0
Vanguard Intl REIT ETF	ETF	22042676	865	16,975	SH		SOLE		16,975	0	0
Vanguard Mid Cap ETF	ETF	922908629	4,863	41,686	SH		SOLE		41,686	0	0
Vanguard Mid Cap Growth	ETF	922908538	1,645	16,913	SH		SOLE		16,913	0	0
Vanguard Mid Cap Value	ETF	922908512	500	6,011	SH		SOLE		6,011	0	0
Vanguard MSCI Emerging Markets	ETF	922042858	3,587	108,412	SH		SOLE		108,412	0	0
Vanguard REIT ETF index	ETF	922908553	5,000	66,192	SH		SOLE		66,192	0	0
Vanguard S&P 500 ETF	ETF	922908413	527	2,999	SH		SOLE		2,999	0	0
Vanguard Small Cap Grwth	ETF	922908595	311	2,647	SH		SOLE		2,647	0	0
Vanguard Small Cap Value	ETF	922908611	228	2,359	SH		SOLE		2,359	0	0
Vanguard SmCap ETF	ETF	922908751	7,309	67,709	SH		SOLE		67,709	0	0
Vanguard Value ETF	ETF	922908744	2,134	27,804	SH		SOLE		27,804	0	0
Verizon Communications	COM	92343V104	356	8,183	SH		SOLE		8,183	0	0
Visa Inc	COM	92826C839	388	5,572	SH		SOLE		5,572	0	0