Paradigm Financial Advisors 13F-HR Quarterly holdings report by institutional manager

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE

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COLUMN 1	COLUMN 2	COLUMN 3	COLUMN 4	COLUMN 5			COLUMN 6	COLUMN 7	COLUMN 8
			VALUE	SHRS OR	SH/	PUT/	INVESTMENT	OTHER	VOTING AUTHORITY
NAME OF ISSUER	TITLE OF CLASS	CUSIP	(x$1000)	PRN AMT	PRN	CALL	DISCRETION	MANAGER	SOLE	SHARED	NONE
Ameren Corp Com	COM	23608102	339	7,848	SH		SOLE		7,848	0	0
American Tower	COM	03027X100	5,330	54,985	SH		SOLE		54,985	0	0
AMEX SPDR ENERGY SELECT INDEX	SPDR	81369Y506	413	6,849	SH		SOLE		6,849	0	0
Apple Inc	COM	37833100	9,546	90,694	SH		SOLE		90,694	0	0
AT&T Corp Com	COM	00206R102	1,806	52,508	SH		SOLE		52,508	0	0
Bank of America	COM	60505104	4,780	284,050	SH		SOLE		284,050	0	0
Barrick Gold Corp	COM	67901108	374	50,692	SH		SOLE		50,692	0	0
Berkshire Hathaway CL B	COM	84670702	4,927	37,319	SH		SOLE		37,319	0	0
Blackstone Group	COM	09253U108	848	29,035	SH		SOLE		29,035	0	0
Boeing Company	COM	97023105	4,883	33,772	SH		SOLE		33,772	0	0
Chevron Corporation	COM	166764100	576	6,403	SH		SOLE		6,403	0	0
China Mobile H K Adr	ADR	16941M109	344	6,124	SH		SOLE		6,124	0	0
Cisco Systems Inc	COM	17275R102	1,029	37,900	SH		SOLE		37,900	0	0
Citigroup Inc	COM	172967102	2,859	55,253	SH		SOLE		55,253	0	0
Coca-Cola Company	COM	191216100	2,618	60,961	SH		SOLE		60,961	0	0
Deutsche China A Shares ETF	ETF	233051879	1,211	43,281	SH		SOLE		43,281	0	0
Deutsche European Hedged ETF	ETF	233051853	2,918	112,911	SH		SOLE		112,911	0	0
Diamond Trust Series I	SPDR	78467X109	272	1,565	SH		SOLE		1,565	0	0
Edgewell Personal Care, Inc	COM	28035Q102	554	7,076	SH		SOLE		7,076	0	0
Express Scripts Inc	COM	30219G108	616	7,050	SH		SOLE		7,050	0	0
Exxon Mobil Corp	COM	30231G102	3,710	47,606	SH		SOLE		47,606	0	0
Ford Motor Company	COM	345370860	1,770	125,678	SH		SOLE		125,678	0	0
Freeport McMoran	COM	35671D857	248	36,671	SH		SOLE		36,671	0	0
General Electric	COM	369604103	8,813	282,950	SH		SOLE		282,950	0	0
General Motors Corp	COM	37045V100	595	17,511	SH		SOLE		17,511	0	0
Gilead Sciences Inc	COM	375558103	5,523	54,586	SH		SOLE		54,586	0	0
Goldman Sachs Group Inc	COM	38141G104	347	1,930	SH		SOLE		1,930	0	0
HD Supply Hldgs Inc	COM	40416M105	774	25,797	SH		SOLE		25,797	0	0
Intel Corp	COM	458140100	2,842	82,508	SH		SOLE		82,508	0	0
Intl Bus Machines Corp	COM	459200101	315	2,291	SH		SOLE		2,291	0	0
iShares Intl Equities	ETF	464287465	365	6,224	SH		SOLE		6,224	0	0
iShares Intl Small Cap ETF	ETF	464288273	1,943	38,913	SH		SOLE		38,913	0	0
Ishares MSCI Emerging Mkts	ETF	464287234	500	15,541	SH		SOLE		15,541	0	0
ISHARES RUSSELL 1000 GROWTH FU	ETF	464287614	492	4,951	SH		SOLE		4,951	0	0
ISHARES RUSSELL 1000 VALUE	ETF	464287598	568	5,807	SH		SOLE		5,807	0	0
ISHARES RUSSELL 2000 GROWTH IN	ETF	464287648	530	3,807	SH		SOLE		3,807	0	0
ISHARES RUSSELL 2000 VAL IND F	ETF	464287630	267	2,912	SH		SOLE		2,912	0	0
ISHARES SELECT DIVIDEND INDEX	ETF	464287168	405	5,397	SH		SOLE		5,397	0	0
ISHARES TRUST CURRENCY HEDGED	SHS	46434V886	931	32,478	SH		SOLE		32,478	0	0
Kinder Morgan Inc	COM	49456B101	983	65,922	SH		SOLE		65,922	0	0
LRAD CORPORATION COM	COM	50213V109	39	20,000	SH		SOLE		20,000	0	0
Microsoft Corp	COM	594918104	351	6,344	SH		SOLE		6,344	0	0
Monsanto	COM	61166W101	532	5,405	SH		SOLE		5,405	0	0
Nasdaq 100 Shares	COM	73935A104	4,464	39,909	SH		SOLE		39,909	0	0
O REILLY AUTOMOTIVE INC	COM	67103H107	389	1,537	SH		SOLE		1,537	0	0
Oracle Corp	COM	68389X105	337	9,252	SH		SOLE		9,252	0	0
Pepsico Inc	COM	713448108	5,178	51,830	SH		SOLE		51,830	0	0
PIMCO Total Return ETF	ETF	72201R775	1,764	16,932	SH		SOLE		16,932	0	0
Powershares Build America Bnd	ETF	73937B407	328	11,326	SH		SOLE		11,326	0	0
PowerShares DB Comdty	INT	73935S105	188	14,114	SH		SOLE		14,114	0	0
Powershares Etf	ETF	73936Q769	824	36,814	SH		SOLE		36,814	0	0
Procter & Gamble Co	COM	742718109	572	7,213	SH		SOLE		7,213	0	0
Qualcomm Inc	COM	747525103	1,636	32,743	SH		SOLE		32,743	0	0
Quanta Services	COM	74762E102	1,480	73,121	SH		SOLE		73,121	0	0
Regions Financial	COM	7591EP100	143	14,948	SH		SOLE		14,948	0	0
Sector Spdr Indl Select	SPDR	81369Y704	1,271	23,986	SH		SOLE		23,986	0	0
SPDR Financial Sector ETF	SBI	81369Y605	4,570	191,808	SH		SOLE		191,808	0	0
SPDR Intl Small Cap ETF	ETF	78463X871	361	12,809	SH		SOLE		12,809	0	0
SPDR Materials Sector ETF	SPDR	81369Y100	272	6,274	SH		SOLE		6,274	0	0
SPDR S&P 500	ETF	78462F103	4,817	23,628	SH		SOLE		23,628	0	0
STARBUCKS CORP COM	COM	855244109	558	9,300	SH		SOLE		9,300	0	0
STEMCELLS INC COM	COM	85857R204	4	12,000	SH		SOLE		12,000	0	0
Teck Resources Ltd Cl Bf	ETF	878742204	158	41,000	SH		SOLE		41,000	0	0
United States Oil Fund	UNITS	91232N108	275	25,000	SH		SOLE		25,000	0	0
Unitedhealth Group Inc	COM	91324P102	323	2,750	SH		SOLE		2,750	0	0
Vanguard Corp Bond Etf	ETF	92206C409	4,303	54,479	SH		SOLE		54,479	0	0
Vanguard Dividend Appreciation	ETF	921908844	4,906	63,095	SH		SOLE		63,095	0	0
Vanguard Energy ETF	ETF	92204A306	946	11,392	SH		SOLE		11,392	0	0
Vanguard Growth ETF	ETF	922908736	3,671	34,507	SH		SOLE		34,507	0	0
Vanguard Health Care ETF	ETF	92204A504	2,355	17,729	SH		SOLE		17,729	0	0
Vanguard Intl Bond Index ETF	ETF	92203J407	618	11,700	SH		SOLE		11,700	0	0
Vanguard Intl Equity Index ex	ETF	922042775	4,093	94,309	SH		SOLE		94,309	0	0
Vanguard Intl REIT ETF	ETF	22042676	776	15,192	SH		SOLE		15,192	0	0
Vanguard Mid Cap ETF	ETF	922908629	5,296	44,095	SH		SOLE		44,095	0	0
Vanguard Mid Cap Growth	ETF	922908538	1,653	16,583	SH		SOLE		16,583	0	0
Vanguard Mid Cap Value	ETF	922908512	471	5,483	SH		SOLE		5,483	0	0
Vanguard MSCI Emerging Markets	ETF	922042858	3,594	109,880	SH		SOLE		109,880	0	0
Vanguard REIT ETF index	ETF	922908553	5,436	68,191	SH		SOLE		68,191	0	0
Vanguard S&P 500 ETF	ETF	922908413	551	2,951	SH		SOLE		2,951	0	0
Vanguard SmCap ETF	ETF	922908751	8,073	72,968	SH		SOLE		72,968	0	0
Vanguard Value ETF	ETF	922908744	2,590	31,778	SH		SOLE		31,778	0	0
Verizon Communications	COM	92343V104	371	8,028	SH		SOLE		8,028	0	0
Visa Inc	COM	92826C839	525	6,772	SH		SOLE		6,772	0	0