The performance-based metrics and the proportion of total compensation that was variable and at-risk further enhanced the link between pay and performance for the CEO and executive officers and strengthened the alignment of the interests of the executive officers with those of our shareholders.
In May 2018, we completed our initial public offering. The compensation committee envisions that, over time, as the Company evolves and grows, the executive compensation program and the amount and forms of compensation will evolve. In particular, the compensation committee is in the midst of a multi-year plan to transition the amounts and forms of compensation from those more typical of a private company to those aligned with public companies, including the Company’s peer group.
Short-Term Annual Cash Incentive: Rigorous, Pre-Set Financial, Operating and Regulatory/Product Development Goals, Strong Performance Achievement and Annual Incentive Plan Payouts Reflecting Pay for Performance Alignment
At the outset of 2020, we established goals for the Revenue, Operating Loss, Global Insurance Reimbursement Approvals and Regulatory and Product Development Objectives metrics under our annual cash Management Incentive Program. These objectives were rigorous, aggressive and challenging, attainable only with strong performance, and took into account the relevant opportunities and risks.
The revenue target represented a 44% increase over the prior year’s actual results, reflecting our ambitious business and operational plans for the year. In order to earn any payout with respect to this most heavily weighted goal, a minimum of 90% of target performance had to be achieved. In 2020, we generated revenue that grew 41% for the year, between the threshold and target levels. The compensation committee also set similarly challenging targets and threshold levels for the other performance metrics, and evaluated performance achievement relative to the goals.
Peer Group: Assessed and Updated Peer Group to Reflect Current Market Capitalization
Each year, the compensation committee reassesses the group of peer companies used as a reference point for evaluating executive compensation. In connection with determining the compensation of the CEO and other executive officers, particularly the equity grants to be made late in the year, in the second half of 2020, the compensation committee conducted a review of our peer group to ensure its continued appropriateness.
In light of the increase in our organizational size and market capitalization, the compensation committee revised the peer group selection criteria for company size.
Using the typical range of 0.3x to 3.0x the Company’s then-current market capitalization, the peer group selection criteria were updated to reference a market capitalization range of $750 million to $7.5 billion and revenues up to $250 million (increased from $200 million), which resulted in the removal of three companies and the addition of three new companies, as compared to our 2019 peer group.
Consistent with best practices for corporate governance, the compensation committee has committed to review the peer group annually.
I. COMPENSATION PHILOSOPHY AND OBJECTIVES
The Company is a medical technology company focused on the development and commercialization of innovative and minimally invasive solutions for patients with obstructive sleep apnea. We believe that for us to be successful, we must hire and retain highly-skilled and experienced people who can continue to develop and execute our strategy, innovate our products and services and lead our team.
Our compensation philosophy is performance-based and focuses on aligning the financial interests of our executive officers with those of our shareholders. Generally, this is accomplished by placing a substantial portion of our executive officers’ total compensation “at risk,” while providing overall compensation opportunities that are comparable to market levels. With this in mind, our executive compensation programs are designed to:
• | attract, motivate, reward and retain employees at the executive level who contribute to our long-term success; |
• | link pay to performance; |