SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies) | 12 Months Ended |
Dec. 31, 2014 |
Accounting Policies [Abstract] | |
BASIS OF PRESENTATION | BASIS OF PRESENTATION |
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The accompanying financial statements are prepared in accordance with Generally Accepted Accounting Principles in the United States of America. |
EMERGING GROWTH COMPANY | EMERGING GROWTH COMPANY |
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We qualify as an “emerging growth company” under the 2012 JOBS Act. Section 107 of the JOBS Act provides that an emerging growth company can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities Act for complying with new or revised accounting standards. As an emerging growth company, we can delay the adoption of certain accounting standards until those standards would otherwise apply to private companies. We have elected to take advantage of the benefits of this extended transition period. |
USE OF ESTIMATES | USE OF ESTIMATES |
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The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and the reported amount of revenues and expenses during the reported period. Actual results could differ from those estimates. |
CASH AND CASH EQUIVALENTS | CASH AND CASH EQUIVALENTS |
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The Company considers all highly liquid investments with an original term of three months or less to be cash equivalents. |
ACCOUNTS RECEIVABLE | ACCOUNTS RECEIVABLE |
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Substantially all individuals pay in advance of their product being shipped. Recently the Company began shipping product with payment terms of 30 to 60 days to retailers. For these shipments, the Company records accounts receivable from amounts due from its customers upon the shipment of products. The allowance for losses is established through a provision for losses charged to expenses. Receivables are charged against the allowance for losses when management believes collectability is unlikely. The allowance (if any) is an amount that management believes will be adequate to absorb estimated losses on existing receivables, based on evaluation of the collectability of the accounts and prior loss experience. While management uses the best information available to make its evaluations, this estimate is susceptible to significant change in the near term. |
INVENTORY | INVENTORY |
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Inventory is valued at the lower of cost or market value. Cost is determined using the first in first out (FIFO) method. Provision for potentially obsolete or slow moving inventory is made based on management analysis or inventory levels and future sales forecasts. Inventory of $48,761 and $17,413 as of December 31, 2014 and 2013, respectively, was comprised of raw materials. |
PROPERTY AND EQUIPMENT | PROPERTY AND EQUIPMENT |
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Property and equipment are stated at cost, and depreciation is provided by use of straight-line methods over the estimated useful lives of the assets. The estimated useful lives of property and equipment are as follows: |
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Manufacturing equipment | 10 years | | | | | | | |
Office equipment and furniture | 7 years | | | | | | | |
Computer hardware and software | 3 years | | | | | | | |
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The Company's leasehold improvements and property and equipment consisted of the following at December 31, 2014 and 2013: |
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| | 2014 | | 2013 |
Furniture and Equipment | | $ | 26,937 | | | $ | 1,264 | |
Manufacturing equipment | | | 7,396 | | | | 826 | |
Software | | | 15,830 | | | | 1,831 | |
Leasehold improvements | | | 33,503 | | | | — | |
Accumulated depreciation | | | (13,026 | ) | | | (2,228 | ) |
Balance | | $ | 70,640 | | | $ | 1,693 | |
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Depreciation expense of $10,798 and $874 was recorded during each of the years ended December 31, 2014 and 2013. |
REVENUE RECOGNITION | REVENUE RECOGNITION |
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The Company recognizes revenue in accordance with FASB ASC 605, Revenue Recognition. ASC 605 requires that four basic criteria are met (1) persuasive evidence of an arrangement exists, (2) delivery of products and services has occurred, (3) the fee is fixed or determinable and (4) collectability is reasonably assured. The Company recognizes revenue during the period in which the product is shipped. |
SHIPPING AND HANDLING | SHIPPING AND HANDLING |
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Shipping and handling costs billed to customers are recorded in sales. For the years ended December 31, 2014 and 2013, shipping and handling costs billed to customers was $65,207 and $63,114, respectively. Shipping costs incurred by the Company of $73,775 and $60,929 for the years ended December 31, 2014 and 2013, respectively, are recorded in cost of sales. |
RESEARCH AND DEVELOPMENT | RESEARCH AND DEVELOPMENT |
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Expenditures for research and development are charged to expense as incurred. Such expenditures amount to $33,977 and $16,765 for the years ended December 31, 2014 and 2013, respectively. |
ADVERTISING | ADVERTISING |
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The Company records advertising costs as incurred. For the years ended December 31, 2014 and 2013, advertising expense was $250,177 and $80,853, respectively. |
FAIR VALUE OF FINANCIAL INSTRUMENTS | FAIR VALUE OF FINANCIAL INSTRUMENTS |
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Fair value measurements are determined under a three-level hierarchy for fair value measurements that prioritizes the inputs to valuation techniques used to measure fair value, distinguishing between market participant assumptions developed based on market data obtained from sources independent of the reporting entity (“observable inputs”) and the reporting entity’s own assumptions about market participant assumptions developed based on the best information available in the circumstances (“unobservable inputs”). |
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Fair value is the price that would be received to sell an asset or would be paid to transfer a liability (i.e., the “exit price”) in an orderly transaction between market participants at the measurement date. In determining fair value, the Company primarily uses prices and other relevant information generated by market transactions involving identical or comparable assets (“market approach”). The Company also considers the impact of a significant decrease in volume and level of activity for an asset or liability when compared with normal activity to identify transactions that are not orderly. |
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The highest priority is given to unadjusted quoted prices in active markets for identical assets (Level 1 measurements) and the lowest priority to unobservable inputs (Level 3 measurements). Securities are classified in their entirety based on the lowest level of input that is significant to the fair value measurement. |
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The three hierarchy levels are defined as follows: |
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Level 1 – Quoted prices in active markets that is unadjusted and accessible at the measurement date for identical, unrestricted assets or liabilities; |
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Level 2 – Quoted prices for identical assets and liabilities in markets that are not active, quoted prices for similar assets and liabilities in active markets or financial instruments for which significant inputs are observable, either directly or indirectly; |
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Level 3 – Prices or valuations that require inputs that are both significant to the fair value measurement and unobservable. |
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Credit risk adjustments are applied to reflect the Company’s own credit risk when valuing all liabilities measured at fair value. The methodology is consistent with that applied in developing counterparty credit risk adjustments, but incorporates the Company’s own credit risk as observed in the credit default swap market. |
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The Company's financial instruments consist primarily of cash, accounts receivable, accounts payable and accrued expenses, note payable and convertible debt. The carrying amounts of such financial instruments approximate their respective estimated fair value due to the short-term maturities and approximate market interest rates of these instruments. The estimated fair value is not necessarily indicative of the amounts the Company would realize in a current market exchange or from future earnings or cash flows. |
INCOME TAXES | INCOME TAXES |
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Prior to May 2014, the Company was organized as a sole proprietorship and was not subject to income taxes. Rather, the Company’s sole stockholder was subject to income taxes on the Company’s taxable activity. In May 2014, the Company became subject to income taxes and will be subject to Federal and State income taxes as a corporation. |
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The Company accounts for income taxes in accordance with ASC 740-10, Income Taxes. Deferred tax assets and liabilities are recognized to reflect the estimated future tax effects, calculated at the tax rate expected to be in effect at the time of realization. A valuation allowance related to a deferred tax asset is recorded when it is more likely than not that some portion of the deferred tax asset will not be realized. Deferred tax assets and liabilities are adjusted for the effects of the changes in tax laws and rates of the date of enactment. |
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ASC 740-10 prescribes a recognition threshold that a tax position is required to meet before being recognized in the financial statements and provides guidance on recognition, measurement, classification, interest and penalties, accounting in interim periods, disclosure and transition issues. Interest and penalties are classified as a component of interest and other expenses. To date, the Company has not been assessed, nor paid, any interest or penalties. |
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Uncertain tax positions are measured and recorded by establishing a threshold for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. Only tax positions meeting the more-likely-than-not recognition threshold at the effective date may be recognized or continue to be recognized. |
EARNINGS PER SHARE | EARNINGS PER SHARE |
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The Company reports earnings (loss) per share in accordance with ASC 260, "Earnings per Share." Basic earnings per share is computed by dividing net income by the weighted-average number of shares of common stock outstanding during each period. Diluted earnings per share is computed by dividing net income by the weighted-average number of shares of common stock, common stock equivalents and other potentially dilutive securities outstanding during the period. During the year ended December 31 2014, 9,117,500 shares of common stock underlying convertible debt and warrants have been excluded from the computation diluted earnings per share. As of December 31, 2013, the Company did not have any outstanding common stock equivalents or any other potentially dilutive securities. |
RECENT ACCOUNTING PRONOUNCEMENTS | RECENT ACCOUNTING PRONOUNCEMENTS |
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Recent accounting pronouncements issued by the FASB and the SEC did not have, or are not believed by management to have, a material impact on the Company's present or future financial statements. |