Freshpet (FRPT) 10-K 22 Feb 21 2020 FY Annual report Financial data

Document And Entity Information

Document And Entity Information - USD ($)	12 Months Ended
	Dec. 31, 2020	Feb. 18, 2021	Jun. 30, 2020
Document Information [Line Items]
Entity Central Index Key	0001611647
Entity Registrant Name	Freshpet INC
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Document Fiscal Period Focus	FY
Document Fiscal Year Focus	2020
Document Type	10-K
Document Annual Report	true
Document Period End Date	Dec. 31, 2020
Document Transition Report	false
Entity File Number	001-36729
Entity Incorporation, State or Country Code	DE
Entity Tax Identification Number	20-1884894
Entity Address, Address Line One	400 Plaza Drive, 1st Floor
Entity Address, City or Town	Secaucus
Entity Address, State or Province	NJ
Entity Address, Postal Zip Code	07094
City Area Code	201
Local Phone Number	520-4000
Title of 12(b) Security	Common Stock, $0.001 par value per share
Trading Symbol	FRPT
Security Exchange Name	NASDAQ
Entity Well-known Seasoned Issuer	Yes
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Large Accelerated Filer
Entity Small Business	false
Entity Emerging Growth Company	false
Entity Shell Company	false
Entity Public Float			$ 3,200,000,000
Entity Common Stock, Shares Outstanding		40,724,185

Consolidated Balance Sheets

Consolidated Balance Sheets - USD ($) $ in Thousands	Dec. 31, 2020	Dec. 31, 2019
CURRENT ASSETS:
Cash and cash equivalents	$ 67,247	$ 9,472
Accounts receivable, net of allowance for doubtful accounts	18,438	18,581
Inventories, net	19,119	12,542
Prepaid expenses	3,378	3,276
Other current assets	914	10,453
Total Current Assets	109,096	54,324
Property, plant and equipment, net	281,073	165,288
Deposits on equipment	3,710	3,601
Operating lease right of use assets	7,866	9,154
Equity method investment	27,894	0
Other assets	4,749	3,759
Total Assets	434,388	236,126
CURRENT LIABILITIES:
Accounts payable	16,452	18,668
Accrued expenses	15,371	22,133
Current operating lease liabilities	1,298	1,185
Total Current Liabilities	33,121	41,986
Long term debt	0	54,466
Long term operating lease liabilities	7,098	8,409
Total Liabilities	40,219	104,861
STOCKHOLDERS' EQUITY:
Common stock — voting, $0.001 par value, 200,000,000 shares authorized, 40,732,409 issued and 40,718,240 outstanding on December 31, 2020, and 36,162,433 issued and 36,148,264 outstanding on December 31, 2019	41	36
Additional paid-in capital	600,388	334,299
Accumulated deficit	(205,924)	(202,735)
Accumulated other comprehensive income (loss)	(80)	(79)
Treasury stock, at cost — 14,169 shares on December 31, 2020 and on December 31, 2019	(256)	(256)
Total Stockholders' Equity	394,169	131,265
Total Liabilities and Stockholders' Equity	$ 434,388	$ 236,126

Consolidated Balance Sheets (Pa

Consolidated Balance Sheets (Parentheticals) - $ / shares	Dec. 31, 2020	Dec. 31, 2019
Common stock, par value (in dollars per share)	$ 0.001	$ 0.001
Common stock, authorized (in shares)	200,000,000	200,000,000
Common stock, issued (in shares)	40,732,409	36,162,433
Common stock, outstanding (in shares)	40,718,240	36,148,264
Treasury Stock, Shares, Ending Balance	14,169	14,169

Consolidated Statements of Oper

Consolidated Statements of Operations and Comprehensive Loss - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
NET SALES	$ 318,790	$ 245,862	$ 193,237
COST OF GOODS SOLD	185,880	131,665	103,247
GROSS PROFIT	132,910	114,197	89,990
SELLING, GENERAL, AND ADMINISTRATIVE EXPENSES	134,908	114,450	94,876
INCOME (LOSS) FROM OPERATIONS	(1,998)	(253)	(4,886)
OTHER INCOME/(EXPENSES):
Other Income/(Expenses), net	87	5	(102)
Interest Expense	(1,212)	(991)	(296)
Nonoperating Income (Expense), Total	(1,125)	(986)	(399)
INCOME (LOSS) BEFORE INCOME TAXES	(3,123)	(1,239)	(5,284)
INCOME TAX EXPENSE	65	144	77
INCOME (LOSS) ATTRIBUTABLE TO COMMON STOCKHOLDERS	(3,188)	(1,383)	(5,361)
OTHER COMPREHENSIVE INCOME (LOSS):
Change in foreign currency translation	(1)	(48)	(108)
TOTAL OTHER COMPREHENSIVE INCOME (LOSS)	(1)	(48)	(108)
TOTAL COMPREHENSIVE INCOME (LOSS)	$ (3,189)	$ (1,430)	$ (5,469)
NET INCOME (LOSS) PER SHARE ATTRIBUTABLE TO COMMON STOCKHOLDERS
-BASIC (in dollars per share)	$ (0.08)	$ (0.04)	$ (0.15)
-DILUTED (in dollars per share)	$ (0.08)	$ (0.04)	$ (0.15)
WEIGHTED AVERAGE SHARES OF COMMON STOCK OUTSTANDING USED IN COMPUTING NET INCOME (LOSS) PER SHARE ATTRIBUTABLE TO COMMON STOCKHOLDERS
-BASIC (in shares)	39,757,660	35,950,117	35,329,170
-DILUTED (in shares)	39,757,660	35,950,117	35,329,170

Consolidated Statements of Chan

Consolidated Statements of Changes in Stockholders' Equity - USD ($) $ in Thousands	Common Stock [Member]	Additional Paid-in Capital [Member]	Retained Earnings [Member]	AOCI Attributable to Parent [Member]	Treasury Stock [Member]	Total
BALANCES (in shares) at Dec. 31, 2017	35,132,548				0
BALANCES at Dec. 31, 2017	$ 35	$ 312,783	$ (195,991)	$ 76	$ 0	$ 116,903
Exercise of options to purchase common stock (in shares)	349,464				0
Exercise of options to purchase common stock	$ 0	3,325	0	0	$ 0	3,325
Issuance of restricted stock units (in shares)	74,583				0
Issuance of restricted stock units	$ 0	0	0	0	$ (256)	(256)
Share-based compensation expense	0	6,971	0	0	0	6,971
Foreign Currency Translation	0	0	0	(108)	0	(108)
Net income (loss)	$ 0	0	(5,361)	0	$ 0	(5,361)
BALANCES (in shares) at Dec. 31, 2018	35,556,595				14,169
BALANCES at Dec. 31, 2018	$ 35	323,080	(201,353)	(32)	$ (256)	121,474
Exercise of options to purchase common stock (in shares)	513,540				0
Exercise of options to purchase common stock	$ 1	4,460	0	0	$ 0	4,460
Issuance of restricted stock units (in shares)	92,298				0
Issuance of restricted stock units	$ 0	(1,295)	0	0	$ 0	(1,295)
Share-based compensation expense	0	8,055	0	0	0	8,055
Foreign Currency Translation	0	0	0	(47)	0	(48)
Net income (loss)	$ 0	0	(1,383)	0	$ 0	(1,383)
BALANCES (in shares) at Dec. 31, 2019	36,162,433				14,169
BALANCES at Dec. 31, 2019	$ 36	334,299	(202,735)	(79)	$ (256)	131,265
Exercise of options to purchase common stock (in shares)	478,844				0
Exercise of options to purchase common stock	$ 0	5,441	0	0	$ 0	5,441
Issuance of restricted stock units (in shares)	91,133				0
Issuance of restricted stock units	$ 0	(2,568)	0	0	$ 0	(2,568)
Share-based compensation expense	0	11,157	0	0	0	11,157
Foreign Currency Translation	0	0	0	(1)	0	(1)
Net income (loss)	$ 0	0	(3,188)	0	$ 0	(3,188)
Shares issued in primary offering (in shares)	3,999,999				0
Shares issued in primary offering	$ 4	252,058	0	0	$ 0	252,062
BALANCES (in shares) at Dec. 31, 2020	40,732,409				14,169
BALANCES at Dec. 31, 2020	$ 41	$ 600,388	$ (205,924)	$ (80)	$ (256)	$ 394,169

Consolidated Statement of Cash

Consolidated Statement of Cash Flows - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income (loss)	$ (3,188)	$ (1,383)	$ (5,361)
Adjustments to reconcile net income (loss) to net cash flows provided by operating activities:
Provision for loss/(gains) on accounts receivable	(23)	15	(15)
Loss on disposal of equipment	1,805	787	142
Share-based compensation	10,925	7,834	6,808
Inventory obsolescence	232	113	99
Depreciation and amortization	21,125	15,922	14,068
Amortization of deferred financing costs and loan discount	834	211	115
Changes in operating assets and liabilities:
Accounts receivable	166	(8,019)	410
Inventories	(6,808)	(3,338)	702
Prepaid expenses and other current assets	9,437	(11,969)	174
Operating lease right of use	1,289	432	0
Other assets	(719)	118	(262)
Accounts payable	(5,922)	2,777	195
Accrued expenses	(6,762)	13,082	1,531
Other lease liabilities	(1,198)	(265)	(31)
Net cash flows from operating activities	21,193	16,317	18,575
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchase of short-term investments	(20,000)	0	0
Proceeds from maturities of short-term investments	20,000	0	0
Investments in equity method investment	(27,894)	0	0
Acquisitions of property, plant and equipment, software and deposits on equipment	(134,568)	(70,633)	(16,274)
Net cash flows used in investing activities	(162,462)	(70,633)	(16,274)
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from common shares issued in primary offering, net of issuance cost	252,062	0	0
Proceeds from exercise of options to purchase common stock	5,441	4,460	3,325
Tax withholdings related to net shares settlements of restricted stock units	(2,568)	(1,295)	(256)
Proceeds from borrowings under Credit Facilities	20,933	72,291	6,000
Repayment of borrowings under Credit Facilities	(76,000)	(18,500)	(6,000)
Financing fees paid in connection with borrowings	(824)	(723)	0
Net cash flows provided by financing activities	199,044	56,234	3,069
NET CHANGE IN CASH AND CASH EQUIVALENTS	57,775	1,917	5,370
CASH AND CASH EQUIVALENTS, BEGINNING OF YEAR	9,472	7,554	2,184
CASH AND CASH EQUIVALENTS, END OF PERIOD	67,247	9,472	7,554
SUPPLEMENTAL CASH FLOW INFORMATION:
Taxes paid	88	9	69
Interest paid	1,061	522	184
NON-CASH FINANCING AND INVESTING ACTIVITIES:
Property, plant and equipment purchases in accounts payable	11,281	7,575	851
Non-cash acquisitions of property, plant and equipment	$ 0	$ 1,750	$ 0

Note 1 - Nature of the Business

Note 1 - Nature of the Business and Summary of Significant Accounting Policies	12 Months Ended
	Dec. 31, 2020
Notes to Financial Statements
Organization, Consolidation, Basis of Presentation, Business Description and Accounting Policies [Text Block]	1 Nature of the Business Basis of Presentation may not may not Principles of Consolidation Segments Equity method investment not 20% may one In applying the equity investment method, the Company records the investment at cost and subsequently increases or decreases the carrying amount of the investment by our proportionate share of the net income or loss. Variable interest entities ("VIEs") - Estimates and Uncertainties Cash and Cash Equivalents three Trade Account Receivable may Restricted Stock Tax Withholdings 2020, 2019, 2018. Inventories first first Property, Plant and Equipment not two Long-Lived Assets may not not Income Taxes A valuation allowance is appropriate when management believes it is more likely than not, not December 31, 2020 2019 Treasury Stock may December 31, 2020, Share-based Compensation Fair Value of Financial Instruments 1 3 The three ● Level 1 1 ● Level 2 1 not 2 ● Level 3 3 one The carrying amounts reported in the balance sheets for cash and cash equivalents, other receivables, accounts payable and accrued expenses approximate their fair value based on the short-term maturity of these instruments. Certain assets, including the equity method investment, right-of-use assets and property and equipment are also subject to measurement at fair value on a non-recurring basis if they are deemed to be impaired as a result of an impairment review. As of December 31, 2020 1 Debt Issuance Cost first 2020, During the second 2020, "2020 December 31, 2020, The Company amortizes debt issuance costs categorized as assets on a straight-line basis over the term of the loan and amortizes the debt issuance costs that are categorized net of debt using the effective interest method, over the term of the loan. Revenue Recognition and Incentives not Revenue from product sales is recognized when obligations under the terms of the contract with the customer are satisfied, which occurs once control is transferred upon delivery to the customer. Revenue is measured as the amount of consideration the Company expects to receive in exchange for transferring goods. The amount of consideration the Company receives and revenue the Company recognizes varies with changes in trade incentives the Company offers to its customers and their consumers. Trade incentives consists primarily of customer pricing allowances and merchandising funds, and consumer coupons are offered through various programs to customers and consumers. Estimates of trade promotion expense and coupon redemption costs are based upon programs offered, timing of those offers, estimated redemption/usage rates from historical performance, management’s experience and current economic trends. Sales taxes and other similar taxes are excluded from revenue. There were no contract assets as of December 31, 2020 2019 Information about the Company’s net sales by class of retailer is as follows: Twelve Months Ended December 31, (Dollars in thousands) 2020 2019 2018 Grocery (including Online), Mass and Club $ 272,008 $ 206,550 $ 158,506 Pet Specialty and Natural 46,782 39,312 34,731 Net Sales $ 318,790 $ 245,862 $ 193,237 Advertising first 2020 2019 2018 December 31, 2020, 2019, 2018 Shipping and Handling Costs/Freight Out third December 31, 2020, 2019 2018 Research & Development December 31, 2020, 2019 2018

Note 2 - Recently Issued Accoun

Note 2 - Recently Issued Accounting Standards	12 Months Ended
	Dec. 31, 2020
Notes to Financial Statements
Accounting Standards Update and Change in Accounting Principle [Text Block]	Note 2 Recently Adopted Standards In June 2016, No. 2016 13, 326 December 15, 2019, twelve December 31, 2020 2016 13. not Effective January 1, 2019, 842, 842 not not Standards Effective in Future Years In January 2020, No. 2020 01, 321 323 815 321, 323, 815. December 15, 2020, not We consider the applicability and impact of all Accounting Standards Updates (ASUs) issued by the Financial Accounting Standards Board (FASB).

Note 3 - Inventories

Note 3 - Inventories	12 Months Ended
	Dec. 31, 2020
Notes to Financial Statements
Inventory Disclosure [Text Block]	Note 3 Inventories are summarized as follows: December 31, December 31, 2020 2019 (Dollars in thousands) Raw Materials and Work in Process $ 9,347 $ 4,453 Packaging Components Material 1,872 1,419 Finished Goods 8,365 6,842 19,584 12,715 Reserve for Obsolete Inventory (465 ) (173 ) $ 19,119 $ 12,542

Note 4 - Property, Plant and Eq

Note 4 - Property, Plant and Equipment	12 Months Ended
	Dec. 31, 2020
Notes to Financial Statements
Property, Plant and Equipment Disclosure [Text Block]	Note 4 December 31, December 31, 2020 2019 (Dollars in thousands) Refrigeration Equipment $ 107,703 $ 97,568 Machinery and Equipment 106,176 54,274 Building, Land, and Improvements 101,786 25,621 Furniture and Office Equipment 5,687 4,932 Leasehold Improvements 1,301 395 Automotive Equipment 160 309 Construction in Progress 44,497 58,587 367,310 241,687 Less: Accumulated Depreciation (86,237 ) (76,400 ) $ 281,073 $ 165,288 Depreciation and amortization expense related to property, plant and equipment totaled approximately $20.8 million, $15.6 million, and $13.8 million, for the years ended December 31, 2020, 2019 2018 2020 2019 2018

Note 5 - Equity Method Investme

Note 5 - Equity Method Investment	12 Months Ended
	Dec. 31, 2020
Notes to Financial Statements
Equity Method Investments and Joint Ventures Disclosure [Text Block]	Note 5 On September 2, 2020, $27.9 not not 20%. not There is no equity in income (loss) of equity method investment included in our Consolidated Statement of Operation and Comprehensive Loss for the periods presented as the results were not

Note 6 - Income Taxes

Note 6 - Income Taxes	12 Months Ended
	Dec. 31, 2020
Notes to Financial Statements
Income Tax Disclosure [Text Block]	Note 6 A summary of income taxes as follows: Year Ended December 31, 2020 2019 2018 Current: (Dollars in thousands) Federal $ — $ — $ — State 65 144 77 International — — — $ 65 $ 144 $ 77 The provisions for income taxes do not The reconciliation of the statutory federal income tax rate to the Company’s effective tax is presented below: Year Ended December 31, 2020 2019 2018 Tax at federal statutory rate 21.0 % 21.0 % 21.0 % State taxes, net of federal 39.2 % 36.6 % (1.2 %) Permanent items 284.4 % 312.2 % (2.4 %) Other 5.6 % 5.6 % (0.1 %) State rate change 0.2 % (24 %) 15.8 % Valuation allowance (352.5 %) (362.7 %) (34.5 %) Effective tax rate (2.1 %) (11.6 %) (1.5 %) In assessing the realizability of the net deferred tax assets, the Company considers all relevant positive and negative evidence to determine whether it is more likely than not not not not December 31, 2020, 2019 2018. The tax effects of temporary differences that give rise to significant portions of the deferred tax assets and deferred tax liabilities are as follows: Year Ended December 31, 2020 2019 2018 (Dollars in thousands) Net operating loss $ 60,268 $ 49,626 $ 45,831 Stock option expense 6,454 5,063 1,155 Property and equipment (11,941 ) (10,372 ) (9,688 ) Other 1,194 966 552 Less: Valuation allowance (55,975 ) (45,283 ) (37,850 ) Net deferred income tax assets $ - $ - $ - At December 31, 2020 2017 2025 2037. 2018, 2019 2020 80% may 382 not 382 December 31, 2020 2020 2039, not Entities are also required to evaluate, measure, recognize and disclose any uncertain income tax provisions taken on their income tax returns. The Company has analyzed its tax positions and has concluded that as of December 31, 2020, no 2005 not not 2020 The Company considered the impact of the disallowance of certain incentive based compensation tax deductibility under Internal Revenue Code Section 162

Note 7 - Accrued Expenses

Note 7 - Accrued Expenses	12 Months Ended
	Dec. 31, 2020
Notes to Financial Statements
Accounts Payable, Accrued Liabilities, and Other Liabilities Disclosure, Current [Text Block]	Note 7 2020 2019 (Dollars in thousands) Legal Contingency $ - $ 10,100 Accrued Compensation and Employee Related Costs 8,185 6,391 Accrued Chiller Cost 2,049 1,576 Accrued Customer Consideration 502 635 Accrued Freight 1,002 703 Accrued Production Expenses 705 414 Accrued Marketing 684 1,188 Accrued IT/Systems 805 - Other Accrued Expenses 1,439 1,127 $ 15,371 $ 22,133

Note 8 - Debt

Note 8 - Debt	12 Months Ended
	Dec. 31, 2020
Notes to Financial Statements
Debt Disclosure [Text Block]	Note 8 On April 17, 2020, 2020 May 15, 2019. 2020 The Credit Facility had a maturity date of April 17, 2025 Borrowings under the Credit Facility were secured by substantially all of the Company's and certain of its subsidiaries' assets. During the first 2020, second 2020. December 31, 2020. Net borrowings under our credit facilities totaled $54.5 million at December 31, 2019, In connection with entering into the Credit Facility, the Company incurred $0.8 million of debt issuance cost which is capitalized on the balance sheet and amortized over the life of the Credit Facility. As of December 31, 2020, Interest expense and fees totaled $1.2 million, $1.0 million and $0.2 million for the years ended December 31, 2020, 2019 2018 December 31, 2020 December 31, 2019, December 31, 2018. 16, February 19, 2020.

Note 9 - Commitments and Contin

Note 9 - Commitments and Contingencies	12 Months Ended
	Dec. 31, 2020
Notes to Financial Statements
Commitments and Contingencies Disclosure [Text Block]	Note 9 Commitments April 1, 2027. Leases: We have various noncancellable lease agreements for office and warehouse space, as well as office equipment, with original remaining lease terms of two nine five not not not Weighted-average remaining lease term (in years) and discount rate related to operating leases were as follows: December 31, 2020 2019 Weighted-average remaining lease term 5.43 6.22 Weighted-average discount rate 6.1 % 6.1 % not Costs related to lease obligations for the years ended December 31, 2020 2019 For the Twelve Months Ended December 31, 2020 2019 (Dollars in thousands) Operating lease cost $ 1,796 $ 1,606 Supplemental cash flow information and non-cash activity relating to operating leases are as follows: For the Twelve Months Ended December 31, 2020 2019 Operating cash flow information: (Dollars in thousands) Cash paid for amounts included in the measurement of lease liabilities $ 1,707 $ 1,425 Right-of-use assets obtained in exchange for lease obligations $ 18 $ 724 As of December 31, 2020 five Operating Lease Obligations December 31, 2020 (Dollars in thousands) 2021 $ 1,760 2022 1,768 2023 1,802 2024 1,511 2025 and beyond 2,786 Total lease payments $ 9,627 Less: Imputed interest (1,231 ) Present value of lease liabilities $ 8,396 Rent expense for operating leases, in accordance with the leasing standard was $0.7 million in 2018. As of December 31, 2020 five Manufacturing and Servicing Obligations December 31, 2020 (Dollars in thousands) 2021 $ 4,862 2022 3,106 2023 3,213 2024 4,783 2025 and beyond 712 Total Manufacturing and Servicing Obligations $ 16,676 Certain of the Company’s executives are covered by employment contracts requiring the Company to pay severance in the event of certain terminations. Legal Obligations: A shareholder derivative lawsuit, Meldon v. Freshpet, Inc. et al, Docket No. 2:18 10166, June 5, 2018 June 2018. April 3, 2019, August 4, 2020. In addition, we are currently involved in various claims and legal actions that arise in the ordinary course of our business, including claims resulting from employment related matters. None

Note 10 - Equity Incentive Plan

Note 10 - Equity Incentive Plans and Equity	12 Months Ended
	Dec. 31, 2020
Notes to Financial Statements
Share-based Payment Arrangement [Text Block]	Note 10 Total compensation cost for share-based payments recognized for the years ended December 31, 2020, 2019, 2018 December 31, 2020, 2019, 2018 December 31, 2020, 2019, 2018 December 31, 2020 2019 2010 December 2010, 2010 “2010 2012, 2010 four The options granted have maximum contractual terms of 10 2010 no may 2010 At December 31, 2020, 2010 2014 November 2014, 2014 “2014 may 2014 September 2016, 2014 September 2020, 2014 may December 31, 2020 three three one 2014 At December 31, 2020 2014 NASDAQ Marketplace Rules Inducement Award December 31, 2016, first 2020, 2014 four three Service Period Stock Options — December 31, 2020 Options Shares Weighted Average Exercise Price Average Remaining Contractual Term Aggregate Intrinsic Value Outstanding at December 31, 2019 1,359,990 $ 11.50 (Dollars in thousands) Granted 382,910 127.89 Exercised (415,499 ) 8.97 Forfeited (357 ) 11.00 Outstanding at December 31, 2020 1,327,044 $ 45.88 7.0 $ 128,778 Exercisable at December 31, 2020 874,153 $ 10.99 5.7 $ 115,520 All of the options exercisable at December 31, 2020 December 31, 2020, 2019, 2018 A summary of the nonvested service period stock options as of December 31, 2020 December 31, 2020 Number of Options Weighted-Average Grant-Date Fair Value Per Share Nonvested as of December 31, 2019 347,796 $ 8.11 Granted 382,910 64.75 Vested (277,458 ) 6.17 Forfeited (357 ) 5.61 Nonvested as of December 31, 2020 452,891 $ 57.19 As of December 31, 2020 2021, 2022, 2023 2024. Performance Based Options — December 31, 2020 Options Shares Weighted Average Exercise Price Average Remaining Contractual Term Aggregate Intrinsic Value Outstanding at December 31, 2019 1,372,819 $ 18.31 Granted 844,508 139.02 Exercised (63,315 ) 27.34 Forfeited (35,000 ) 15.65 Outstanding at December 31, 2020 2,119,012 $ 66.19 7.8 $ 161,231 Exercisable at December 31, 2020 1,008,964 $ 11.05 5.9 $ 132,110 A summary of the nonvested performance-based options as of December 31, 2020 December 31, 2020 Number of Options Weighted-Average Grant-Date Fair Value Per Share Nonvested as of December 31, 2019 1,338,361 $ 10.89 Granted 844,508 70.83 Vested (1,037,823 ) 6.97 Forfeited (35,000 ) 7.49 Nonvested as of December 31, 2020 1,110,046 $ 60.25 As of December 31, 2020 December 31, 2020 December 31, 2021 December 31, 2024. December 31, 2020 2021, 2022, 2023 2024. As of December 31, 2020, not Service Period Restricted Stock Units — twelve December 31, 2020 Shares Weighted-Average Grant-Date Fair Value Per Unit Outstanding at December 31, 2019 240,229 $ 29.07 Granted 55,134 63.68 Issued Upon Vesting (123,744 ) 24.33 Forfeited (1,328 ) 45.32 Outstanding at December 31, 2020 170,291 $ 43.60 As of December 31, 2020 2021, 2022, 2023. Performance Based Restricted Stock Units — twelve December 31, 2020 Shares Weighted-Average Grant-Date Fair Value Per Unit Outstanding at December 31, 2019 - $ - Granted 22,894 55.54 Outstanding at December 31, 2020 22,894 $ 55.54 As of December 31, 2020, December 31, 2020 twelve December 31, 2023. December 31, 2020, 2021, 2022, 2023. Grant Date Fair Value of Options December 31, 2020, 2019, 2018 $24.24 Expected Volatility— Weighted Average Expected Term 718, Stock Compensation Risk-Free Interest Rate Expected Dividend Yield not no zero Year Ended December 31, 2020 2019 2018 Weighted average exercise price of options granted $ 135.55 $ 48.64 $ 27.60 Expected volatility 46.9% - 51.5% 47.6% - 48.5% 48.9% - 50% Average expected terms in years 5.8 - 7 6 - 6.6 6 - 6.6 Risk-free interest rate 0.3% - 1.69% 2.27% 2.62% - 2.96% Expected dividend yield 0.0% 0.0% 0.0%

Note 11 - Earnings Per Share At

Note 11 - Earnings Per Share Attributable to Common Stockholder	12 Months Ended
	Dec. 31, 2020
Notes to Financial Statements
Earnings Per Share [Text Block]	Note 11 Basic net earnings (loss) per share of common stock is calculated by dividing net income (loss) attributable to common stockholders by the weighted-average number of shares of common stock outstanding for the period. Diluted net earnings (loss) per share of common stock is computed by giving effect to all potentially dilutive securities. Diluted net loss per common share is the same as basic net loss per common share, due to the fact that potentially dilutive securities would have an antidilutive effect as the Company incurred a net loss for the years ended December 31, 2020, 2019 2018 In the years ended December 31, 2020, 2019, 2018 The potentially dilutive securities excluded from the determination of diluted loss per share, as their effect is antidilutive, are as follows: Twelve Months Ended December 31, 2020 2019 2018 Service Period Stock Options 1,355,590 1,500,156 2,018,050 Restricted Stock Units 190,006 235,847 213,591 Performance Stock Options 1,008,960 34,482 52,536 Total 2,554,556 1,770,485 2,284,177

Note 12 - Retirement Plan

Note 12 - Retirement Plan	12 Months Ended
	Dec. 31, 2020
Notes to Financial Statements
Compensation and Employee Benefit Plans, Other than Share-based Compensation [Text Block]	Note 12 The Company sponsors a safe harbor 401 may 2020 2019 2018

Note 13 - Related Party Transac

Note 13 - Related Party Transactions	12 Months Ended
	Dec. 31, 2020
Notes to Financial Statements
Related Party Transactions Disclosure [Text Block]	Note 13 In September 2018, one no June 10, 2019, no 2019 2018, The Company believes that all payments made to the vendor was at market value and thus at arms-length. There were no related party transactions in 2020.

Note 14 - Concentrations

Note 14 - Concentrations	12 Months Ended
	Dec. 31, 2020
Notes to Financial Statements
Concentration Risk Disclosure [Text Block]	Note 14 Concentration of Credit Risk may Major Customers 2020 2019 2018 one three 16% 2020 2018 no 10% 2019 10% December 31, 2020 one two December 31, 2019 one two 19%, Major Suppliers one 2020 one 2019 one 2018 The Company purchased approximately 88% of its packaging material from five 2020 three 2019 three 2018

Note 15 - Unaudited Quarterly R

Note 15 - Unaudited Quarterly Results	12 Months Ended
	Dec. 31, 2020
Notes to Financial Statements
Quarterly Financial Information [Text Block]	Note 15 Unaudited quarterly results for the years ended December 31, 2020, 2019, 2018 First Quarter Second Quarter Third Quarter Fourth Quarter (Dollars in thousands except per share data) 2020: Net sales 70,098 79,980 84,190 84,522 Income/(loss) from operations (2,886 ) 231 3,760 (3,103 ) Net Income/(loss) (3,590 ) 153 3,547 (3,298 ) Net Income/(loss) attributable to common stockholders (3,590 ) 153 3,547 (3,298 ) Basic earnings/(loss) per common share (0.10 ) 0.00 0.09 (0.08 ) Diluted earnings/(loss) per common share (0.10 ) 0.00 0.09 (0.08 ) 2019: Net sales 54,792 60,052 65,266 65,752 Income/(loss) from operations (3,317 ) (5,346 ) 3,535 4,876 Net Income/(loss) (3,422 ) (5,661 ) 3,067 4,633 Net Income/(loss) attributable to common stockholders (3,422 ) (5,661 ) 3,067 4,633 Basic earnings/(loss) per common share (0.10 ) (0.16 ) 0.09 0.13 Diluted earnings/(loss) per common share (0.10 ) (0.16 ) 0.08 0.12 2018: Net sales 43,170 47,625 50,800 51,643 Income/(loss) from operations (3,410 ) (3,410 ) 44 1,890 Net Income/(loss) (3,521 ) (3,501 ) (97 ) 1,757 Net Income/(loss) attributable to common stockholders (3,521 ) (3,501 ) (97 ) 1,757 Basic earnings/(loss) per common share (0.10 ) (0.10 ) (0.00 ) 0.05 Diluted earnings/(loss) per common share (0.10 ) (0.10 ) (0.00 ) 0.05

Note 16 - Subsequent Events

Note 16 - Subsequent Events	12 Months Ended
	Dec. 31, 2020
Notes to Financial Statements
Subsequent Events [Text Block]	Note 16 On February 19, 2021, 2020 The New Loan Agreement provides for a $350 million senior secured credit facility (the "New Credit Facility"), encompassing a $300 million delayed draw term loan facility (the "Delayed Draw Facility") and a $50 million revolving loan facility (the "Revolving Loan Facility"), which replaces the Company's prior $130 million delayed draw term loan facility and $35 million revolving loan facility. The New Credit Facility will mature on February 19, 2026, August 19, 2023, August 19, 2022, 1/28 August 19, 2023, 1/28 Borrowings under the New Credit Facility will be secured by substantially all of the Company's and certain of its subsidiaries' assets. The New Loan Agreement requires compliance with various covenants customary for agreements of this type, including financial covenants and negative covenants that limit, among other things, the Company and its subsidiaries' ability to incur additional debt, create or incur liens, engage in mergers or consolidations, sell, transfer or otherwise dispose of assets, make voluntary prepayments to subordinated debt, permit a change of control, pay dividends or distributions, make investments, and enter into certain transactions with affiliates. The New Loan Agreement also includes events of default customary for agreements of this type.

Significant Accounting Policies

Significant Accounting Policies (Policies)	12 Months Ended
	Dec. 31, 2020
Accounting Policies [Abstract]
Nature of the Business [Policy Text Block]	Nature of the Business
Basis of Accounting, Policy [Policy Text Block]	Basis of Presentation may not may not
Consolidation, Policy [Policy Text Block]	Principles of Consolidation
Segment Reporting, Policy [Policy Text Block]	Segments
Equity Method Investments [Policy Text Block]	Equity method investment not 20% may one In applying the equity investment method, the Company records the investment at cost and subsequently increases or decreases the carrying amount of the investment by our proportionate share of the net income or loss.
Consolidation, Variable Interest Entity, Policy [Policy Text Block]	Variable interest entities ("VIEs") -
Use of Estimates, Policy [Policy Text Block]	Estimates and Uncertainties
Cash and Cash Equivalents, Policy [Policy Text Block]	Cash and Cash Equivalents three
Receivable [Policy Text Block]	Trade Account Receivable may
Restricted Stock Tax Withholdings [Policy Text Block]	Restricted Stock Tax Withholdings 2020, 2019, 2018.
Inventory, Policy [Policy Text Block]	Inventories first first
Property, Plant and Equipment, Policy [Policy Text Block]	Property, Plant and Equipment not two
Impairment or Disposal of Long-Lived Assets, Policy [Policy Text Block]	Long-Lived Assets may not not
Income Tax, Policy [Policy Text Block]	Income Taxes A valuation allowance is appropriate when management believes it is more likely than not, not December 31, 2020 2019
Treasury Stock [Policy Text Block]	Treasury Stock may December 31, 2020,
Share-based Payment Arrangement [Policy Text Block]	Share-based Compensation
Fair Value of Financial Instruments, Policy [Policy Text Block]	Fair Value of Financial Instruments 1 3 The three ● Level 1 1 ● Level 2 1 not 2 ● Level 3 3 one The carrying amounts reported in the balance sheets for cash and cash equivalents, other receivables, accounts payable and accrued expenses approximate their fair value based on the short-term maturity of these instruments. Certain assets, including the equity method investment, right-of-use assets and property and equipment are also subject to measurement at fair value on a non-recurring basis if they are deemed to be impaired as a result of an impairment review. As of December 31, 2020 1
Debt Issuance Cost [Policy Text Block]	Debt Issuance Cost first 2020, During the second 2020, "2020 December 31, 2020, The Company amortizes debt issuance costs categorized as assets on a straight-line basis over the term of the loan and amortizes the debt issuance costs that are categorized net of debt using the effective interest method, over the term of the loan.
Revenue from Contract with Customer [Policy Text Block]	Revenue Recognition and Incentives not Revenue from product sales is recognized when obligations under the terms of the contract with the customer are satisfied, which occurs once control is transferred upon delivery to the customer. Revenue is measured as the amount of consideration the Company expects to receive in exchange for transferring goods. The amount of consideration the Company receives and revenue the Company recognizes varies with changes in trade incentives the Company offers to its customers and their consumers. Trade incentives consists primarily of customer pricing allowances and merchandising funds, and consumer coupons are offered through various programs to customers and consumers. Estimates of trade promotion expense and coupon redemption costs are based upon programs offered, timing of those offers, estimated redemption/usage rates from historical performance, management’s experience and current economic trends. Sales taxes and other similar taxes are excluded from revenue. There were no contract assets as of December 31, 2020 2019 Information about the Company’s net sales by class of retailer is as follows: Twelve Months Ended December 31, (Dollars in thousands) 2020 2019 2018 Grocery (including Online), Mass and Club $ 272,008 $ 206,550 $ 158,506 Pet Specialty and Natural 46,782 39,312 34,731 Net Sales $ 318,790 $ 245,862 $ 193,237
Advertising Cost [Policy Text Block]	Advertising first 2020 2019 2018 December 31, 2020, 2019, 2018
Revenue Recognition, Shipping And Handling Cost [Policy Text Block]	Shipping and Handling Costs/Freight Out third December 31, 2020, 2019 2018
Research and Development Expense, Policy [Policy Text Block]	Research & Development December 31, 2020, 2019 2018

Note 1 - Nature of the Busine_2

Note 1 - Nature of the Business and Summary of Significant Accounting Policies (Tables)	12 Months Ended
	Dec. 31, 2020
Notes Tables
Disaggregation of Revenue [Table Text Block]	Twelve Months Ended December 31, (Dollars in thousands) 2020 2019 2018 Grocery (including Online), Mass and Club $ 272,008 $ 206,550 $ 158,506 Pet Specialty and Natural 46,782 39,312 34,731 Net Sales $ 318,790 $ 245,862 $ 193,237

Note 3 - Inventories (Tables)

Note 3 - Inventories (Tables)	12 Months Ended
	Dec. 31, 2020
Notes Tables
Schedule of Inventory, Current [Table Text Block]	December 31, December 31, 2020 2019 (Dollars in thousands) Raw Materials and Work in Process $ 9,347 $ 4,453 Packaging Components Material 1,872 1,419 Finished Goods 8,365 6,842 19,584 12,715 Reserve for Obsolete Inventory (465 ) (173 ) $ 19,119 $ 12,542

Note 4 - Property, Plant and _2

Note 4 - Property, Plant and Equipment (Tables)	12 Months Ended
	Dec. 31, 2020
Notes Tables
Property, Plant and Equipment [Table Text Block]	December 31, December 31, 2020 2019 (Dollars in thousands) Refrigeration Equipment $ 107,703 $ 97,568 Machinery and Equipment 106,176 54,274 Building, Land, and Improvements 101,786 25,621 Furniture and Office Equipment 5,687 4,932 Leasehold Improvements 1,301 395 Automotive Equipment 160 309 Construction in Progress 44,497 58,587 367,310 241,687 Less: Accumulated Depreciation (86,237 ) (76,400 ) $ 281,073 $ 165,288

Note 6 - Income Taxes (Tables)

Note 6 - Income Taxes (Tables)	12 Months Ended
	Dec. 31, 2020
Notes Tables
Schedule of Components of Income Tax Expense (Benefit) [Table Text Block]	Year Ended December 31, 2020 2019 2018 Current: (Dollars in thousands) Federal $ — $ — $ — State 65 144 77 International — — — $ 65 $ 144 $ 77
Schedule of Effective Income Tax Rate Reconciliation [Table Text Block]	Year Ended December 31, 2020 2019 2018 Tax at federal statutory rate 21.0 % 21.0 % 21.0 % State taxes, net of federal 39.2 % 36.6 % (1.2 %) Permanent items 284.4 % 312.2 % (2.4 %) Other 5.6 % 5.6 % (0.1 %) State rate change 0.2 % (24 %) 15.8 % Valuation allowance (352.5 %) (362.7 %) (34.5 %) Effective tax rate (2.1 %) (11.6 %) (1.5 %)
Schedule of Deferred Tax Assets and Liabilities [Table Text Block]	Year Ended December 31, 2020 2019 2018 (Dollars in thousands) Net operating loss $ 60,268 $ 49,626 $ 45,831 Stock option expense 6,454 5,063 1,155 Property and equipment (11,941 ) (10,372 ) (9,688 ) Other 1,194 966 552 Less: Valuation allowance (55,975 ) (45,283 ) (37,850 ) Net deferred income tax assets $ - $ - $ -

Note 7 - Accrued Expenses (Tabl

Note 7 - Accrued Expenses (Tables)	12 Months Ended
	Dec. 31, 2020
Notes Tables
Schedule of Accrued Liabilities [Table Text Block]	2020 2019 (Dollars in thousands) Legal Contingency $ - $ 10,100 Accrued Compensation and Employee Related Costs 8,185 6,391 Accrued Chiller Cost 2,049 1,576 Accrued Customer Consideration 502 635 Accrued Freight 1,002 703 Accrued Production Expenses 705 414 Accrued Marketing 684 1,188 Accrued IT/Systems 805 - Other Accrued Expenses 1,439 1,127 $ 15,371 $ 22,133

Note 9 - Commitments and Cont_2

Note 9 - Commitments and Contingencies (Tables)	12 Months Ended
	Dec. 31, 2020
Notes Tables
Lessee, Operating Lease, Disclosure [Table Text Block]	December 31, 2020 2019 Weighted-average remaining lease term 5.43 6.22 Weighted-average discount rate 6.1 % 6.1 %
Lease, Cost [Table Text Block]	For the Twelve Months Ended December 31, 2020 2019 (Dollars in thousands) Operating lease cost $ 1,796 $ 1,606
Schedule of Supplemental Cash Flow Information Related To Leases [Table Text Block]	For the Twelve Months Ended December 31, 2020 2019 Operating cash flow information: (Dollars in thousands) Cash paid for amounts included in the measurement of lease liabilities $ 1,707 $ 1,425 Right-of-use assets obtained in exchange for lease obligations $ 18 $ 724
Lessee, Operating Lease, Liability, Maturity [Table Text Block]	Operating Lease Obligations December 31, 2020 (Dollars in thousands) 2021 $ 1,760 2022 1,768 2023 1,802 2024 1,511 2025 and beyond 2,786 Total lease payments $ 9,627 Less: Imputed interest (1,231 ) Present value of lease liabilities $ 8,396
Contractual Obligation, Fiscal Year Maturity [Table Text Block]	Manufacturing and Servicing Obligations December 31, 2020 (Dollars in thousands) 2021 $ 4,862 2022 3,106 2023 3,213 2024 4,783 2025 and beyond 712 Total Manufacturing and Servicing Obligations $ 16,676

Note 10 - Equity Incentive Pl_2

Note 10 - Equity Incentive Plans and Equity (Tables)	12 Months Ended
	Dec. 31, 2020
Notes Tables
Share-based Payment Arrangement, Restricted Stock Unit, Activity [Table Text Block]	Shares Weighted-Average Grant-Date Fair Value Per Unit Outstanding at December 31, 2019 240,229 $ 29.07 Granted 55,134 63.68 Issued Upon Vesting (123,744 ) 24.33 Forfeited (1,328 ) 45.32 Outstanding at December 31, 2020 170,291 $ 43.60 Shares Weighted-Average Grant-Date Fair Value Per Unit Outstanding at December 31, 2019 - $ - Granted 22,894 55.54 Outstanding at December 31, 2020 22,894 $ 55.54
Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions [Table Text Block]	Year Ended December 31, 2020 2019 2018 Weighted average exercise price of options granted $ 135.55 $ 48.64 $ 27.60 Expected volatility 46.9% - 51.5% 47.6% - 48.5% 48.9% - 50% Average expected terms in years 5.8 - 7 6 - 6.6 6 - 6.6 Risk-free interest rate 0.3% - 1.69% 2.27% 2.62% - 2.96% Expected dividend yield 0.0% 0.0% 0.0%
Performance Stock Options [Member]
Notes Tables
Share-based Payment Arrangement, Performance Shares, Outstanding Activity [Table Text Block]	Options Shares Weighted Average Exercise Price Average Remaining Contractual Term Aggregate Intrinsic Value Outstanding at December 31, 2019 1,372,819 $ 18.31 Granted 844,508 139.02 Exercised (63,315 ) 27.34 Forfeited (35,000 ) 15.65 Outstanding at December 31, 2020 2,119,012 $ 66.19 7.8 $ 161,231 Exercisable at December 31, 2020 1,008,964 $ 11.05 5.9 $ 132,110
Schedule of Nonvested Performance-based Units Activity [Table Text Block]	Number of Options Weighted-Average Grant-Date Fair Value Per Share Nonvested as of December 31, 2019 1,338,361 $ 10.89 Granted 844,508 70.83 Vested (1,037,823 ) 6.97 Forfeited (35,000 ) 7.49 Nonvested as of December 31, 2020 1,110,046 $ 60.25
Service Period Stock Options [Member]
Notes Tables
Share-based Payment Arrangement, Option, Activity [Table Text Block]	Options Shares Weighted Average Exercise Price Average Remaining Contractual Term Aggregate Intrinsic Value Outstanding at December 31, 2019 1,359,990 $ 11.50 (Dollars in thousands) Granted 382,910 127.89 Exercised (415,499 ) 8.97 Forfeited (357 ) 11.00 Outstanding at December 31, 2020 1,327,044 $ 45.88 7.0 $ 128,778 Exercisable at December 31, 2020 874,153 $ 10.99 5.7 $ 115,520
Schedule of Nonvested Share Activity [Table Text Block]	Number of Options Weighted-Average Grant-Date Fair Value Per Share Nonvested as of December 31, 2019 347,796 $ 8.11 Granted 382,910 64.75 Vested (277,458 ) 6.17 Forfeited (357 ) 5.61 Nonvested as of December 31, 2020 452,891 $ 57.19

Note 11 - Earnings Per Share _2

Note 11 - Earnings Per Share Attributable to Common Stockholder (Tables)	12 Months Ended
	Dec. 31, 2020
Notes Tables
Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share [Table Text Block]	Twelve Months Ended December 31, 2020 2019 2018 Service Period Stock Options 1,355,590 1,500,156 2,018,050 Restricted Stock Units 190,006 235,847 213,591 Performance Stock Options 1,008,960 34,482 52,536 Total 2,554,556 1,770,485 2,284,177

Note 15 - Unaudited Quarterly_2

Note 15 - Unaudited Quarterly Results (Tables)	12 Months Ended
	Dec. 31, 2020
Notes Tables
Quarterly Financial Information [Table Text Block]	First Quarter Second Quarter Third Quarter Fourth Quarter (Dollars in thousands except per share data) 2020: Net sales 70,098 79,980 84,190 84,522 Income/(loss) from operations (2,886 ) 231 3,760 (3,103 ) Net Income/(loss) (3,590 ) 153 3,547 (3,298 ) Net Income/(loss) attributable to common stockholders (3,590 ) 153 3,547 (3,298 ) Basic earnings/(loss) per common share (0.10 ) 0.00 0.09 (0.08 ) Diluted earnings/(loss) per common share (0.10 ) 0.00 0.09 (0.08 ) 2019: Net sales 54,792 60,052 65,266 65,752 Income/(loss) from operations (3,317 ) (5,346 ) 3,535 4,876 Net Income/(loss) (3,422 ) (5,661 ) 3,067 4,633 Net Income/(loss) attributable to common stockholders (3,422 ) (5,661 ) 3,067 4,633 Basic earnings/(loss) per common share (0.10 ) (0.16 ) 0.09 0.13 Diluted earnings/(loss) per common share (0.10 ) (0.16 ) 0.08 0.12 2018: Net sales 43,170 47,625 50,800 51,643 Income/(loss) from operations (3,410 ) (3,410 ) 44 1,890 Net Income/(loss) (3,521 ) (3,501 ) (97 ) 1,757 Net Income/(loss) attributable to common stockholders (3,521 ) (3,501 ) (97 ) 1,757 Basic earnings/(loss) per common share (0.10 ) (0.10 ) (0.00 ) 0.05 Diluted earnings/(loss) per common share (0.10 ) (0.10 ) (0.00 ) 0.05

Note 1 - Nature of the Busine_3

Note 1 - Nature of the Business and Summary of Significant Accounting Policies (Details Textual) - USD ($) $ in Thousands	3 Months Ended	12 Months Ended
	Mar. 31, 2020	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018	Jun. 30, 2020
Payment, Tax Withholding, Share-based Payment Arrangement		$ 2,568	$ 1,295	$ 256
Treasury Stock, Value, Ending Balance		256	256
Contract with Customer, Asset, after Allowance for Credit Loss, Total		0	0
Advertising Expense		38,500	34,300	29,400
Prepaid Advertising		100	600	300
Cost of Goods and Services Sold, Total		185,880	131,665	103,247
Research and Development Expense, Total		800	1,200	500
Shipping and Handling [Member]
Cost of Goods and Services Sold, Total		27,200	19,800	$ 15,900
Draw Term Loan [Member] | Interest Expense [Member]
Amortization of Debt Issuance Costs	$ 600
Credit Facility [Member]
Amortization of Debt Issuance Costs		800
Debt Issuance Costs, Net, Total		1,200
Credit Facility [Member] | Other Assets [Member]
Debt Issuance Costs, Net, Total		900
Credit Facility [Member] | Other Current Assets [Member]
Debt Issuance Costs, Net, Total		$ 300
Credit Facility [Member] | Draw Term Loan [Member]
Debt Issuance Costs, Net, Total	$ 100		$ 600		$ 600
Credit Facility [Member] | Revolving Credit Facility [Member]
Debt Issuance Costs, Net, Total					$ 800
Furniture and Fixtures [Member]
Property, Plant and Equipment, Useful Life (Year)		7 years
Transportation Equipment [Member]
Property, Plant and Equipment, Useful Life (Year)		5 years
Refrigeration Equipment [Member]
Property, Plant and Equipment, Useful Life (Year)		9 years
Machinery and Equipment [Member] | Minimum [Member]
Property, Plant and Equipment, Useful Life (Year)		5 years
Machinery and Equipment [Member] | Maximum [Member]
Property, Plant and Equipment, Useful Life (Year)		10 years
Building and Building Improvements [Member] | Minimum [Member]
Property, Plant and Equipment, Useful Life (Year)		15 years
Building and Building Improvements [Member] | Maximum [Member]
Property, Plant and Equipment, Useful Life (Year)		39 years
Restricted Stock Units (RSUs) [Member]
Share-based Payment Arrangement, Shares Withheld for Tax Withholding Obligation (in shares)		32,611	32,096	14,169
Payment, Tax Withholding, Share-based Payment Arrangement		$ 2,600	$ 1,300	$ 300

Note 1 - Nature of the Busine_4

Note 1 - Nature of the Business and Summary of Significant Accounting Policies - Net Sales by Class of Retailer (Details) - USD ($) $ in Thousands	3 Months Ended												12 Months Ended
	Dec. 31, 2020	Sep. 30, 2020	Jun. 30, 2020	Mar. 31, 2020	Dec. 31, 2019	Sep. 30, 2019	Jun. 30, 2019	Mar. 31, 2019	Dec. 31, 2018	Sep. 30, 2018	Jun. 30, 2018	Mar. 31, 2018	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Net sales	$ 84,522	$ 84,190	$ 79,980	$ 70,098	$ 65,752	$ 65,266	$ 60,052	$ 54,792	$ 51,643	$ 50,800	$ 47,625	$ 43,170	$ 318,790	$ 245,862	$ 193,237
Grocery (including Online), Mass and Club [Member]
Net sales													272,008	206,550	158,506
Pet Specialty and Natural [Member]
Net sales													$ 46,782	$ 39,312	$ 34,731

Note 3 - Inventories - Summary

Note 3 - Inventories - Summary of Inventories (Details) - USD ($) $ in Thousands	Dec. 31, 2020	Dec. 31, 2019
Raw Materials and Work in Process	$ 9,347	$ 4,453
Packaging Components Material	1,872	1,419
Finished Goods	8,365	6,842
Inventory, Gross, Total	19,584	12,715
Reserve for Obsolete Inventory	(465)	(173)
Inventory, Net, Total	$ 19,119	$ 12,542

Note 4 - Property, Plant and _3

Note 4 - Property, Plant and Equipment (Details Textual) - USD ($) $ in Millions	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Depreciation, Depletion and Amortization, Total	$ 20.8	$ 15.6	$ 13.8
Cost of Sales [Member]
Depreciation, Depletion and Amortization, Total	$ 9.6	$ 6.4	$ 6.1

Note 4 - Property, Plant and _4

Note 4 - Property, Plant and Equipment - Summary of Property, Plant and Equipment (Details) - USD ($) $ in Thousands	Dec. 31, 2020	Dec. 31, 2019
Property, plant and equipment, gross	$ 367,310	$ 241,687
Less: Accumulated Depreciation	(86,237)	(76,400)
Property, Plant and Equipment, Net, Ending Balance	281,073	165,288
Refrigeration Equipment [Member]
Property, plant and equipment, gross	107,703	97,568
Machinery and Equipment [Member]
Property, plant and equipment, gross	106,176	54,274
Land, Buildings and Improvements [Member]
Property, plant and equipment, gross	101,786	25,621
Furniture and Office Equipment [Member]
Property, plant and equipment, gross	5,687	4,932
Leasehold Improvements [Member]
Property, plant and equipment, gross	1,301	395
Automotive Equipment [Member]
Property, plant and equipment, gross	160	309
Construction in Progress [Member]
Property, plant and equipment, gross	$ 44,497	$ 58,587

Note 5 - Equity Method Invest_2

Note 5 - Equity Method Investment (Details Textual) - USD ($) $ in Thousands	Sep. 02, 2020	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Payments to Acquire Equity Method Investments		$ 27,894	$ 0	$ 0
Equity Method Investments		27,894	$ 0
Income (Loss) from Equity Method Investments, Total		$ 0
Privately Held Company [Member]
Equity Method Investment, Ownership Percentage	19.00%
Payments to Acquire Equity Method Investments	$ 27,900
Equity Method Investments	26,600
Equity Method Investment, Aggregate Cost	$ 1,300

Note 6 - Income Taxes (Details

Note 6 - Income Taxes (Details Textual) $ in Thousands	12 Months Ended
	Dec. 31, 2020USD ($)
Unrecognized Tax Benefits, Ending Balance	$ 0
Income Tax Examination, Penalties and Interest Expense, Total	0
Domestic Tax Authority [Member]
Operating Loss Carryforwards, Total	239,800
Operating Loss Carryforwards, Subject to Expiration	175,000
Operating Loss Carryforwards, Not Subject to Expiration	64,400
State and Local Jurisdiction [Member]
Operating Loss Carryforwards, Subject to Expiration	189,800
Operating Loss Carryforwards, Not Subject to Expiration	$ 10,000

Note 6 - Income Taxes - Compone

Note 6 - Income Taxes - Components of Income Tax Expense Benefit (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Federal	$ 0	$ 0	$ 0
State	65	144	77
International	0	0	0
Current Income Tax Expense (Benefit), Total	$ 65	$ 144	$ 77

Note 6 - Income Taxes - Effecti

Note 6 - Income Taxes - Effective Income Tax Rate Reconciliation (Details)	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Tax at federal statutory rate	21.00%	21.00%	21.00%
State taxes, net of federal	39.20%	36.60%	(1.20%)
Permanent items	284.40%	312.20%	(2.40%)
Other	5.60%	5.60%	(0.10%)
State rate change	0.20%	(24.00%)	15.80%
Valuation allowance	(352.50%)	(362.70%)	(34.50%)
Effective tax rate	(2.10%)	(11.60%)	(1.50%)

Note 6 - Income Taxes - Deferre

Note 6 - Income Taxes - Deferred Tax Assets And Liabilities (Details) - USD ($) $ in Thousands	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Net operating loss	$ 60,268	$ 49,626	$ 45,831
Stock option expense	6,454	5,063	1,155
Property and equipment	(11,941)	(10,372)	(9,688)
Other	1,194	966	552
Less: Valuation allowance	(55,975)	(45,283)	(37,850)
Net deferred income tax assets	$ 0	$ 0	$ 0

Note 7 - Accrued Expenses - Sum

Note 7 - Accrued Expenses - Summary of Accrued Expenses (Details) - USD ($) $ in Thousands	Dec. 31, 2020	Dec. 31, 2019
Legal Contingency	$ 0	$ 10,100
Accrued Compensation and Employee Related Costs	8,185	6,391
Accrued Chiller Cost	2,049	1,576
Accrued Customer Consideration	502	635
Accrued Freight	1,002	703
Accrued Production Expenses	705	414
Accrued Marketing	684	1,188
Accrued IT/Systems	805	0
Other Accrued Expenses	1,439	1,127
Accrued Liabilities, Current, Total	$ 15,371	$ 22,133

Note 8 - Debt (Details Textual)

Note 8 - Debt (Details Textual) - USD ($) $ in Thousands	Apr. 17, 2020	Jun. 30, 2020	Mar. 31, 2020	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018	May 15, 2019
Proceeds from Lines of Credit, Total				$ 20,933	$ 72,291	$ 6,000
Repayments of Lines of Credit				76,000	18,500	6,000
Interest Expense, Debt, Total				1,200	1,000	200
Credit Facility [Member]
Debt Agreement, Maximum Borrowing Capacity	$ 165,000
Long-term Debt, Total			$ 76,000	0	54,500
Proceeds from Debt Agreement			20,900
Debt Issuance Costs, Net, Total				1,200
Repayments of Lines of Credit		$ 76,000
Amortization of Debt Issuance Costs				800
Interest Payable, Current				$ 100	300	$ 100
Credit Facility [Member] | Base Rate [Member] | Minimum [Member]
Debt Instrument, Basis Spread on Variable Rate	0.50%
Credit Facility [Member] | Base Rate [Member] | Maximum [Member]
Debt Instrument, Basis Spread on Variable Rate	1.00%
Credit Facility [Member] | London Interbank Offered Rate (LIBOR) [Member] | Minimum [Member]
Debt Instrument, Basis Spread on Variable Rate	1.50%
Credit Facility [Member] | London Interbank Offered Rate (LIBOR) [Member] | Maximum [Member]
Debt Instrument, Basis Spread on Variable Rate	2.00%
Credit Facility [Member] | Revolving Credit Facility [Member]
Long-term Debt, Total					14,000
Line of Credit Facility, Maximum Borrowing Capacity	$ 35,000						$ 35,000
Debt Issuance Costs, Net, Total		800
Proceeds from Lines of Credit, Total			7,000
Credit Facility [Member] | Draw Term Loan [Member]
Long-term Debt, Total	$ 130,000				40,500		$ 55,000
Proceeds from Issuance of Long-term Debt, Total			13,900
Debt Issuance Costs, Net, Total		$ 600	$ 100		$ 600

Note 9 - Commitments and Cont_3

Note 9 - Commitments and Contingencies (Details Textual) - USD ($) $ in Millions	12 Months Ended
	Dec. 31, 2018	Dec. 31, 2020
Lessee, Operating Lease, Renewal Term (Year)		5 years
Operating Leases, Rent Expense, Total	$ 0.7
Minimum [Member]
Lessee, Operating Lease, Remaining Lease Term (Year)		2 years
Maximum [Member]
Lessee, Operating Lease, Remaining Lease Term (Year)		9 years

Note 9 - Commitments and Cont_4

Note 9 - Commitments and Contingencies - Operating Leases Of Lessee Disclosure (Details)	Dec. 31, 2020	Dec. 31, 2019
Weighted-average remaining lease term (Year)	5 years 5 months 4 days	6 years 2 months 19 days
Weighted-average discount rate	6.10%	6.10%

Note 9 - Commitments and Cont_5

Note 9 - Commitments and Contingencies - Lease Cost (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019
Operating lease cost	$ 1,796	$ 1,606

Note 9 - Commitments and Cont_6

Note 9 - Commitments and Contingencies - Supplemental Cash Flow Information Related to Leases (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019
Cash paid for amounts included in the measurement of lease liabilities	$ 1,707	$ 1,425
Right-of-use assets obtained in exchange for lease obligations	$ 18	$ 724

Note 9 - Commitments and Cont_7

Note 9 - Commitments and Contingencies - Lessee Operating Lease Liability Maturity (Details) $ in Thousands	Dec. 31, 2020USD ($)
2021	$ 1,760
2022	1,768
2023	1,802
2024	1,511
2025 and beyond	2,786
Total lease payments	9,627
Less: Imputed interest	(1,231)
Present value of lease liabilities	$ 8,396

Note 9 - Commitments and Cont_8

Note 9 - Commitments and Contingencies - Contractual Obligation Fiscal Year Maturity Schedule (Details) $ in Thousands	Dec. 31, 2020USD ($)
2021	$ 4,862
2022	3,106
2023	3,213
2024	4,783
2025 and beyond	712
Total Manufacturing and Servicing Obligations	$ 16,676

Note 10 - Equity Incentive Pl_3

Note 10 - Equity Incentive Plans and Equity (Details Textual) - USD ($) $ / shares in Units, Pure in Thousands, $ in Millions	1 Months Ended		3 Months Ended	12 Months Ended
	Sep. 30, 2020	Sep. 30, 2016	Mar. 31, 2020	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018	Dec. 31, 2016	Nov. 30, 2014	Dec. 31, 2012	Dec. 31, 2010
Share-based Payment Arrangement, Expense				$ 10.9	$ 7.8	$ 6.8
Share-based Payment Arrangement, Expensed and Capitalized, Amount, Total				$ 0.2	$ 0.2
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Weighted Average Grant Date Fair Value (in dollars per share)				$ 68.93	$ 24.24	$ 14.27
Executive Vice President [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period (Year)				3 years
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in shares)			15,000
Service Period Stock Options [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Number (in shares)				874,153
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in shares)				382,910
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period, Intrinsic Value				$ 48.8	$ 18.4	$ 7.3
Share-based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount				$ 24.7
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Weighted Average Grant Date Fair Value (in dollars per share)				$ 64.75
Service Period Stock Options [Member] | Share-based Payment Arrangement, Tranche One [Member]
Share-based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount				$ 5.9
Service Period Stock Options [Member] | Share-based Payment Arrangement, Tranche Two [Member]
Share-based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount				5.7
Service Period Stock Options [Member] | Share-based Payment Arrangement, Tranche Three [Member]
Share-based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount				4.9
Service Period Stock Options [Member] | Share-based Payment Arrangement, Tranche Four [Member]
Share-based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount				$ 8.2
Service Period Stock Options [Member] | Chief Executive Officer [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period (Year)				4 years
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in shares)							500,000
Share-based Payment Arrangement, Option [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Dividend Rate				0.00%	0.00%	0.00%
Restricted Stock Units (RSUs) [Member]
Share-based Payment Arrangement, Nonvested Award, Excluding Option, Cost Not yet Recognized, Amount				$ 4
Restricted Stock Units (RSUs) [Member] | Share-based Payment Arrangement, Tranche One [Member]
Share-based Payment Arrangement, Nonvested Award, Excluding Option, Cost Not yet Recognized, Amount				2.6
Restricted Stock Units (RSUs) [Member] | Share-based Payment Arrangement, Tranche Two [Member]
Share-based Payment Arrangement, Nonvested Award, Excluding Option, Cost Not yet Recognized, Amount				1.2
Restricted Stock Units (RSUs) [Member] | Share-based Payment Arrangement, Tranche Three [Member]
Share-based Payment Arrangement, Nonvested Award, Excluding Option, Cost Not yet Recognized, Amount				$ 0.2
Performance Stock Options [Member] | Chief Executive Officer [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in shares)							500,000
Performance Stock Options With Probable Vesting Criteria [Member]
Unrecognized Compensation Costs, Performance Based Awards (in shares)				861,047
Share-based Payment Arrangement, Nonvested Award, Excluding Option, Cost Not yet Recognized, Amount				$ 44.2
Performance Stock Options With Probable Vesting Criteria [Member] | Share-based Payment Arrangement, Tranche One [Member]
Share-based Payment Arrangement, Nonvested Award, Excluding Option, Cost Not yet Recognized, Amount				12.5
Performance Stock Options With Probable Vesting Criteria [Member] | Share-based Payment Arrangement, Tranche Two [Member]
Share-based Payment Arrangement, Nonvested Award, Excluding Option, Cost Not yet Recognized, Amount				11.8
Performance Stock Options With Probable Vesting Criteria [Member] | Share-based Payment Arrangement, Tranche Three [Member]
Share-based Payment Arrangement, Nonvested Award, Excluding Option, Cost Not yet Recognized, Amount				10.3
Performance Stock Options With Probable Vesting Criteria [Member] | Share-based Payment Arrangement, Tranche Four [Member]
Share-based Payment Arrangement, Nonvested Award, Excluding Option, Cost Not yet Recognized, Amount				$ 9.6
Performance Stock Options Deemed Not Probable To Vest [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Exercises in Period (in shares)				248,999
Share-based Compensation Arrangement by Share-based Payment Award, Options, Vested and Expected to Vest, Outstanding, Aggregate Intrinsic Value				$ 18.2
Performance Based Restricted Stock Units [Member]
Unrecognized Compensation Costs, Performance Based Awards (in shares)				22,894
Share-based Payment Arrangement, Nonvested Award, Excluding Option, Cost Not yet Recognized, Amount				$ 2.4
Performance Based Restricted Stock Units [Member] | Share-based Payment Arrangement, Tranche One [Member]
Share-based Payment Arrangement, Nonvested Award, Excluding Option, Cost Not yet Recognized, Amount				0.8
Performance Based Restricted Stock Units [Member] | Share-based Payment Arrangement, Tranche Two [Member]
Share-based Payment Arrangement, Nonvested Award, Excluding Option, Cost Not yet Recognized, Amount				0.8
Performance Based Restricted Stock Units [Member] | Share-based Payment Arrangement, Tranche Three [Member]
Share-based Payment Arrangement, Nonvested Award, Excluding Option, Cost Not yet Recognized, Amount				$ 0.8
The 2010 Stock Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Available for Grant (in shares)									2,220,280	2,146,320
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Number (in shares)				26,130
The 2010 Stock Plan [Member] | Share-based Payment Arrangement, Option [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period (Year)				10 years
Stock Plan 2010 [Member] | Service Period Stock Options [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period (Year)				4 years
Omnibus Incentive Plan 2014 [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Available for Grant (in shares)		3,979,200		2,610,490				1,479,200
Share-based Compensation Arrangement by Share-based Payment Award, Number of Additional Shares Authorized (in shares)	700,000	2,500,000
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized (in shares)	4,679,200
Common Stock, Capital Shares Reserved for Future Issuance (in shares)				908,433
Omnibus Incentive Plan 2014 [Member] | Service Period Stock Options [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period (Year)				3 years
Omnibus Incentive Plan 2014 [Member] | Service Period Stock Options [Member] | Share-based Payment Arrangement, Employee [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period (Year)				3 years
Omnibus Incentive Plan 2014 [Member] | Restricted Stock Units (RSUs) [Member] | Share-based Payment Arrangement, Employee [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period (Year)				1 year
Cost of Sales [Member]
Share-based Payment Arrangement, Expense				$ 2.1	$ 0.9	$ 0.9
Selling, General and Administrative Expenses [Member]
Share-based Payment Arrangement, Expense				$ 8.8	$ 6.9	$ 5.9

Note 10 - Equity Incentive Pl_4

Note 10 - Equity Incentive Plans and Equity - Stock Options Activity (Details) - Service Period Stock Options [Member] $ / shares in Units, $ in Thousands	12 Months Ended
	Dec. 31, 2020USD ($)$ / sharesshares
Balance (in shares) | shares	1,359,990
Balance, weighted average exercise price (in dollars per share) | $ / shares	$ 11.50
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in shares) | shares	382,910
Granted, weighted average exercise price (in dollars per share) | $ / shares	$ 127.89
Exercised (in shares) | shares	(415,499)
Exercised, weighted average exercise price (in dollars per share) | $ / shares	$ 8.97
Forfeited (in shares) | shares	(357)
Forfeited, weighted average exercise price (in dollars per share) | $ / shares	$ 11
Balance (in shares) | shares	1,327,044
Balance, weighted average exercise price (in dollars per share) | $ / shares	$ 45.88
Balance, average remaining contractual term (Year)	7 years
Balance, aggregate intrinsic value | $	$ 128,778
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Number (in shares) | shares	874,153
Exercisable, weighted average exercise price (in dollars per share) | $ / shares	$ 10.99
Exercisable, average remaining contractual term (Year)	5 years 8 months 12 days
Exercisable, aggregate intrinsic value | $	$ 115,520

Note 10 - Equity Incentive Pl_5

Note 10 - Equity Incentive Plans and Equity - Nonvested Stock Options Activity (Details) - $ / shares	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Weighted Average Grant Date Fair Value (in dollars per share)	$ 68.93	$ 24.24	$ 14.27
Service Period Stock Options [Member]
Balance (in shares)	347,796
Balance, weighted average grant date fair value (in dollars per share)	$ 8.11
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in shares)	382,910
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Weighted Average Grant Date Fair Value (in dollars per share)	$ 64.75
Vested (in shares)	(277,458)
Vested, weighted average grant date fair value (in dollars per share)	$ 6.17
Forfeited (in shares)	(357)
Forfeited, weighted average grant date fair value (in dollars per share)	$ 5.61
Balance (in shares)	452,891	347,796
Balance, weighted average grant date fair value (in dollars per share)	$ 57.19	$ 8.11

Note 10 - Equity Incentive Pl_6

Note 10 - Equity Incentive Plans and Equity - Share Based Compensation Performance Shares Award Outstanding (Details) - Performance Shares [Member] $ / shares in Units, $ in Thousands	12 Months Ended
	Dec. 31, 2020USD ($)$ / sharesshares
Balance (in shares) | shares	1,372,819
Balance, weighted average exercise price (in dollars per share) | $ / shares	$ 18.31
Granted (in shares) | shares	844,508
Granted, weighted average exercise price (in dollars per share) | $ / shares	$ 139.02
Exercised (in shares) | shares	(63,315)
Exercised, weighted average exercise price (in dollars per share) | $ / shares	$ 27.34
Forfeited (in shares) | shares	(35,000)
Forfeited, weighted average exercise price (in dollars per share) | $ / shares	$ 15.65
Balance (in shares) | shares	2,119,012
Balance, weighted average exercise price (in dollars per share) | $ / shares	$ 66.19
Balance, average remaining contractual term (Year)	7 years 9 months 18 days
Balance, aggregate instrinsic value | $	$ 161,231
Exercisable (in shares) | shares	1,008,964
Exercisable, weighted average exercise price (in dollars per share) | $ / shares	$ 11.05
Exercisable, average remaining contractual term (Year)	5 years 10 months 24 days
Exercisable, aggregate instrinsic value | $	$ 132,110

Note 10 - Equity Incentive Pl_7

Note 10 - Equity Incentive Plans and Equity - Nonvested Performance Based Units Activity (Details) - Performance Stock Options [Member]	12 Months Ended
	Dec. 31, 2020$ / sharesshares
Balance (in shares) | shares	1,338,361
Balance, weighted average grant date fair value (in dollars per share) | $ / shares	$ 10.89
Granted (in shares) | shares	844,508
Granted, weighted average grant date fair value (in dollars per share) | $ / shares	$ 70.83
Vested (in shares) | shares	(1,037,823)
Vested, weighted average grant date fair value (in dollars per share) | $ / shares	$ 6.97
Forfeited (in shares) | shares	(35,000)
Forfeited, weighted average grant date fair value (in dollars per share) | $ / shares	$ 7.49
Balance (in shares) | shares	1,110,046
Balance, weighted average grant date fair value (in dollars per share) | $ / shares	$ 60.25

Note 10 - Equity Incentive Pl_8

Note 10 - Equity Incentive Plans and Equity - Restricted Stock Units Award Activity (Details)	12 Months Ended
	Dec. 31, 2020$ / sharesshares
Restricted Stock Units (RSUs) [Member]
Balance (in shares) | shares	240,229
Balance, weighted average grant date fair value (in dollars per share) | $ / shares	$ 29.07
Granted (in shares) | shares	55,134
Granted, weighted average grant date fair value (in dollars per share) | $ / shares	$ 63.68
Vested (in shares) | shares	(123,744)
Vested, weighted average grant date fair value (in dollars per share) | $ / shares	$ 24.33
Forfeited (in shares) | shares	(1,328)
Forfeited, weighted average grant date fair value (in dollars per share) | $ / shares	$ 45.32
Balance (in shares) | shares	170,291
Balance, weighted average grant date fair value (in dollars per share) | $ / shares	$ 43.60
Performance Based Restricted Stock Units [Member]
Balance (in shares) | shares	0
Balance, weighted average grant date fair value (in dollars per share) | $ / shares	$ 0
Granted (in shares) | shares	22,894
Granted, weighted average grant date fair value (in dollars per share) | $ / shares	$ 55.54
Balance (in shares) | shares	22,894
Balance, weighted average grant date fair value (in dollars per share) | $ / shares	$ 55.54

Note 10 - Equity Incentive Pl_9

Note 10 - Equity Incentive Plans and Equity - Schedule Of Share Based Payment Award Stock Options Valuation Assumptions (Details) - Share-based Payment Arrangement, Option [Member] - $ / shares	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Granted, weighted average exercise price (in dollars per share)	$ 135.55	$ 48.64	$ 27.60
Expected volatility	46.90%	47.60%	48.90%
Expected volatility	51.50%	48.50%	50.00%
Risk-free interest rate		2.27%
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Dividend Rate	0.00%	0.00%	0.00%
Minimum [Member]
Average expected terms in years (Year)	5 years 9 months 18 days	6 years	6 years
Risk-free interest rate	0.30%		2.62%
Maximum [Member]
Average expected terms in years (Year)	7 years	6 years 7 months 6 days	6 years 7 months 6 days
Risk-free interest rate	1.69%		2.96%

Note 11 - Earnings Per Share _3

Note 11 - Earnings Per Share Attributable to Common Stockholder (Details Textual) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Preferred Stock Dividends and Other Adjustments, Total	$ 0	$ 0	$ 0

Note 11 - Earnings Per Share _4

Note 11 - Earnings Per Share Attributable to Common Stockholder - Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share (Details) - shares	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Antidilutive Securities (in shares)	2,554,556	1,770,485	2,284,177
Service Period Stock Options [Member]
Antidilutive Securities (in shares)	1,355,590	1,500,156	2,018,050
Restricted Stock Units (RSUs) [Member]
Antidilutive Securities (in shares)	190,006	235,847	213,591
Performance Stock Options [Member]
Antidilutive Securities (in shares)	1,008,960	34,482	52,536

Note 12 - Retirement Plan (Deta

Note 12 - Retirement Plan (Details Textual) - USD ($) $ in Millions	12 Months Ended
	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Defined Contribution Plan, Employer Discretionary Contribution Amount	$ 1.4	$ 1.1	$ 0.8
Maximum [Member]
Defined Contribution Plan, Maximum Annual Contributions Per Employee, Percent	50.00%

Note 13 - Related Party Trans_2

Note 13 - Related Party Transactions (Details Textual) - USD ($) $ in Thousands, shares in Millions	Jun. 10, 2019	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Ownership Interest, Shares Sold By Related Party Entity (in shares)	3.3
Related Party Transaction, Amounts of Transaction		$ 0	$ 1,500	$ 700

Note 14 - Concentrations (Detai

Note 14 - Concentrations (Details Textual)	12 Months Ended
	Dec. 31, 2020USD ($)	Dec. 31, 2019	Dec. 31, 2018
Customer Concentration Risk [Member] | Revenue Benchmark [Member]
Number Of Distributors	1	1	1
Number of Major Customers	0	1	0
Customer Concentration Risk [Member] | Revenue Benchmark [Member] | One Distributor [Member]
Concentration Risk, Percentage	18.00%	17.00%	16.00%
Customer Concentration Risk [Member] | Accounts Receivable [Member]
Number Of Distributors	1	1
Number of Major Customers	2	2
Customer Concentration Risk [Member] | Accounts Receivable [Member] | Customer One[Member]
Concentration Risk, Percentage	8.00%	19.00%
Customer Concentration Risk [Member] | Accounts Receivable [Member] | Customer Two [Member]
Concentration Risk, Percentage	23.00%	19.00%
Customer Concentration Risk [Member] | Accounts Receivable [Member] | Customer Three [Member]
Concentration Risk, Percentage	20.00%	14.00%
Supplier Concentration Risk [Member] | Cost of Goods and Service, Product and Service Benchmark [Member] | Raw Materials [Member]
Concentration Risk, Percentage	23.00%	27.00%	17.00%
Number of Vendors	1	1	1
Supplier Concentration Risk [Member] | Cost of Goods and Service, Product and Service Benchmark [Member] | Packaging Materials [Member]
Concentration Risk, Percentage	88.00%	80.00%	81.00%
Number of Vendors	5	3	3
Maximum [Member]
Cash, FDIC Insured Amount	$ 250,000

Note 15 - Unaudited Quarterly_3

Note 15 - Unaudited Quarterly Results - Schedule of Quarterly Financial Information (Details) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended												12 Months Ended
	Dec. 31, 2020	Sep. 30, 2020	Jun. 30, 2020	Mar. 31, 2020	Dec. 31, 2019	Sep. 30, 2019	Jun. 30, 2019	Mar. 31, 2019	Dec. 31, 2018	Sep. 30, 2018	Jun. 30, 2018	Mar. 31, 2018	Dec. 31, 2020	Dec. 31, 2019	Dec. 31, 2018
Net sales	$ 84,522	$ 84,190	$ 79,980	$ 70,098	$ 65,752	$ 65,266	$ 60,052	$ 54,792	$ 51,643	$ 50,800	$ 47,625	$ 43,170	$ 318,790	$ 245,862	$ 193,237
Income/(loss) from operations	(3,103)	3,760	231	(2,886)	4,876	3,535	(5,346)	(3,317)	1,890	44	(3,410)	(3,410)	(1,998)	(253)	(4,886)
Net Income/(loss)	(3,298)	3,547	153	(3,590)	4,633	3,067	(5,661)	(3,422)	1,757	(97)	(3,501)	(3,521)	$ (3,188)	$ (1,383)	$ (5,361)
Net Income/(loss) attributable to common stockholders	$ (3,298)	$ 3,547	$ 153	$ (3,590)	$ 4,633	$ 3,067	$ (5,661)	$ (3,422)	$ 1,757	$ (97)	$ (3,501)	$ (3,521)
Basic earnings/(loss) per common share (in dollars per share)	$ (0.08)	$ 0.09	$ 0	$ (0.10)	$ 0.13	$ 0.09	$ (0.16)	$ (0.10)	$ 0.05	$ 0	$ (0.10)	$ (0.10)	$ (0.08)	$ (0.04)	$ (0.15)
Diluted earnings/(loss) per common share (in dollars per share)	$ (0.08)	$ 0.09	$ 0	$ (0.10)	$ 0.12	$ 0.08	$ (0.16)	$ (0.10)	$ 0.05	$ 0	$ (0.10)	$ (0.10)	$ (0.08)	$ (0.04)	$ (0.15)

Note 16 - Subsequent Events (De

Note 16 - Subsequent Events (Details Textual) - Credit Facility [Member] - USD ($) $ in Thousands	Feb. 19, 2021	Apr. 17, 2020	Dec. 31, 2020	Mar. 31, 2020	Dec. 31, 2019	May 15, 2019
Debt Agreement, Maximum Borrowing Capacity		$ 165,000
Long-term Debt, Total			$ 0	$ 76,000	$ 54,500
Base Rate [Member] | Minimum [Member]
Debt Instrument, Basis Spread on Variable Rate		0.50%
Base Rate [Member] | Maximum [Member]
Debt Instrument, Basis Spread on Variable Rate		1.00%
London Interbank Offered Rate (LIBOR) [Member] | Minimum [Member]
Debt Instrument, Basis Spread on Variable Rate		1.50%
London Interbank Offered Rate (LIBOR) [Member] | Maximum [Member]
Debt Instrument, Basis Spread on Variable Rate		2.00%
Revolving Credit Facility [Member]
Long-term Debt, Total					14,000
Line of Credit Facility, Maximum Borrowing Capacity		$ 35,000				$ 35,000
Draw Term Loan [Member]
Long-term Debt, Total		$ 130,000			$ 40,500	$ 55,000
Subsequent Event [Member]
Debt Agreement, Maximum Borrowing Capacity	$ 350,000
Subsequent Event [Member] | Base Rate [Member] | Minimum [Member]
Debt Instrument, Basis Spread on Variable Rate	0.75%
Subsequent Event [Member] | Base Rate [Member] | Maximum [Member]
Debt Instrument, Basis Spread on Variable Rate	2.25%
Subsequent Event [Member] | London Interbank Offered Rate (LIBOR) [Member] | Minimum [Member]
Debt Instrument, Basis Spread on Variable Rate	1.75%
Subsequent Event [Member] | London Interbank Offered Rate (LIBOR) [Member] | Maximum [Member]
Debt Instrument, Basis Spread on Variable Rate	3.25%
Subsequent Event [Member] | Revolving Credit Facility [Member]
Line of Credit Facility, Maximum Borrowing Capacity	$ 50,000
Subsequent Event [Member] | Draw Term Loan [Member]
Long-term Debt, Total	$ 300,000