Freshpet (FRPT) 10-K 26 Feb 24 2023 FY Annual report Financial data

Document And Entity Information

Document And Entity Information - USD ($)	12 Months Ended
	Dec. 31, 2023	Feb. 22, 2024	Jun. 30, 2023
Document Information [Line Items]
Entity Central Index Key	0001611647
Entity Registrant Name	Freshpet INC
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Document Fiscal Period Focus	FY
Document Fiscal Year Focus	2023
Document Type	10-K
Document Annual Report	true
Document Period End Date	Dec. 31, 2023
Document Transition Report	false
Entity File Number	001-36729
Entity Incorporation, State or Country Code	DE
Entity Tax Identification Number	20-1884894
Entity Address, Address Line One	400 Plaza Drive, 1st Floor
Entity Address, City or Town	Secaucus
Entity Address, State or Province	NJ
Entity Address, Postal Zip Code	07094
City Area Code	201
Local Phone Number	520-4000
Title of 12(b) Security	Common Stock, $0.001 par value per share
Trading Symbol	FRPT
Security Exchange Name	NASDAQ
Entity Well-known Seasoned Issuer	Yes
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Large Accelerated Filer
Entity Small Business	false
Entity Emerging Growth Company	false
ICFR Auditor Attestation Flag	true
Document Financial Statement Error Correction [Flag]	false
Entity Shell Company	false
Entity Public Float			$ 3,100,000,000
Entity Common Stock, Shares Outstanding		48,292,606
Auditor Name	KPMG LLP
Auditor Location	Short Hills, New Jersey
Auditor Firm ID	185

Consolidated Balance Sheets

Consolidated Balance Sheets - USD ($) $ in Thousands	Dec. 31, 2023	Dec. 31, 2022
CURRENT ASSETS:
Cash and cash equivalents	$ 296,871	$ 132,735
Accounts receivable, net of allowance for doubtful accounts	56,754	57,572
Inventories, net	63,238	58,290
Prepaid expenses	7,615	9,778
Other current assets	2,841	3,590
Total Current Assets	427,319	261,965
Property, plant and equipment, net	979,164	800,586
Deposits on equipment	1,895	3,823
Operating Lease, Right-of-Use Asset	3,616	5,165
Equity method investment	0	25,418
Long term investment in equity securities	23,528	0
Other assets	28,899	28,426
Total Assets	1,464,421	1,125,383
CURRENT LIABILITIES:
Accounts payable	36,096	55,088
Accrued expenses	49,816	33,016
Operating Lease, Liability, Current	1,312	1,510
Finance Lease, Liability, Current	1,998	0
Total Current Liabilities	89,222	89,614
Convertible senior notes	393,074	0
Operating Lease, Liability, Noncurrent	2,591	4,200
Finance Lease, Liability, Noncurrent	26,080	0
Total Liabilities	510,967	93,814
Commitments and contingencies
STOCKHOLDERS' EQUITY:
Common stock — voting, $0.001 par value, 200,000 shares authorized, 48,277 issued and 48,263 outstanding on December 31, 2023, and 48,051 issued and 48,037 outstanding on December 31, 2022	48	48
Additional paid-in capital	1,282,984	1,325,524
Accumulated deficit	(328,731)	(295,117)
Accumulated other comprehensive (loss) income	(591)	1,370
Treasury stock, at cost	(256)	(256)
Total Stockholders' Equity	953,454	1,031,569
Total Liabilities and Stockholders' Equity	$ 1,464,421	$ 1,125,383

Consolidated Balance Sheets (Pa

Consolidated Balance Sheets (Parentheticals) - $ / shares shares in Thousands	Dec. 31, 2023	Dec. 31, 2022
Common stock, par value (in dollars per share)	$ 0.001	$ 0.001
Common stock, authorized (in shares)	200,000	200,000
Common stock, issued (in shares)	48,277	48,051
Common stock, outstanding (in shares)	48,263	48,037
Treasury stock shares (in shares)	14	14

Consolidated Statements of Oper

Consolidated Statements of Operations and Comprehensive Loss - USD ($) shares in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
NET SALES	$ 766,895	$ 595,344	$ 425,489
COST OF GOODS SOLD	516,023	409,311	263,343
GROSS PROFIT	250,872	186,033	162,146
SELLING, GENERAL, AND ADMINISTRATIVE EXPENSES	281,318	238,016	186,809
LOSS FROM OPERATIONS	(30,446)	(51,983)	(24,663)
OTHER EXPENSES:
Interest and Other Income, net	13,029	1,710	13
Interest Expense	(14,097)	(5,208)	(2,882)
Nonoperating Income (Expense)	(1,068)	(3,498)	(2,869)
LOSS BEFORE INCOME TAXES	(31,514)	(55,481)	(27,532)
INCOME TAX EXPENSE	210	282	162
LOSS ON EQUITY METHOD INVESTMENT	1,890	3,731	2,005
LOSS ATTRIBUTABLE TO COMMON STOCKHOLDERS	(33,614)	(59,494)	(29,699)
OTHER COMPREHENSIVE (LOSS) INCOME:
Foreign Currency Translation	(1,961)	1,490	(40)
TOTAL OTHER COMPREHENSIVE (LOSS) INCOME	(1,961)	1,490	(40)
TOTAL COMPREHENSIVE LOSS	$ (35,575)	$ (58,004)	$ (29,740)
NET LOSS PER SHARE ATTRIBUTABLE TO COMMON STOCKHOLDERS
-BASIC (in dollars per share)	$ (0.7)	$ (1.29)	$ (0.69)
-DILUTED (in dollars per share)	$ (0.7)	$ (1.29)	$ (0.69)
WEIGHTED AVERAGE SHARES OF COMMON STOCK OUTSTANDING
-BASIC (in shares)	48,163	46,191	42,931
-DILUTED (in shares)	48,163	46,191	42,931

Consolidated Statements of Chan

Consolidated Statements of Changes in Stockholders' Equity - USD ($) shares in Thousands, $ in Thousands	Common Stock [Member]	Additional Paid-in Capital [Member]	Retained Earnings [Member]	AOCI Attributable to Parent [Member]	Treasury Stock, Common [Member]	Total
Balances (in shares) at Dec. 31, 2020	40,732				14
Balances at Dec. 31, 2020	$ 40	$ 600,388	$ (205,924)	$ (80)	$ (256)	$ 394,169
Exercise of options to purchase common stock (in shares)	224
Exercise of options to purchase common stock	$ 0	2,271	0	0	$ 0	2,271
Vesting of restricted stock units (in shares)	78				0
Vesting of restricted stock units	$ 0	(4,187)	0	0	$ 0	(4,187)
Share-based compensation expense	$ 0	25,068	0	0	$ 0	25,068
Shares issued in primary offering, net of issuance costs (in shares)	2,415				0
Shares issued in primary offering, net of issuance costs	$ 2	332,170	0	0	$ 0	332,172
Foreign Currency Translation	0	0	0	(40)	0	(40)
Net loss	$ 0	0	(29,699)	0	$ 0	(29,699)
Balances (in shares) at Dec. 31, 2021	43,449				14
Balances at Dec. 31, 2021	$ 43	955,710	(235,623)	(120)	$ (256)	719,754
Exercise of options to purchase common stock (in shares)	45				0
Exercise of options to purchase common stock	$ 0	471	0	0	$ 0	471
Vesting of restricted stock units (in shares)	43				0
Vesting of restricted stock units	$ 1	(1,441)	0	0	$ 0	(1,440)
Share-based compensation expense	$ 0	23,505	0	0	$ 0	23,505
Shares issued in primary offering, net of issuance costs (in shares)	4,320				0
Shares issued in primary offering, net of issuance costs	$ 4	337,504	0	0	$ 0	337,508
Foreign Currency Translation	0	0	0	1,490	0	1,490
Net loss	$ 0	0	(59,494)	0	$ 0	(59,494)
Issuance and exercise of partner warrants (in shares)	194
Issuance and exercise of partner warrants		9,775				9,775
Balances (in shares) at Dec. 31, 2022	48,051				14
Balances at Dec. 31, 2022	$ 48	1,325,524	(295,117)	1,370	$ (256)	1,031,569
Exercise of options to purchase common stock (in shares)	160				0
Exercise of options to purchase common stock	$ 0	4,517	0	0	$ 0	4,517
Vesting of restricted stock units (in shares)	66				0
Vesting of restricted stock units	$ 0	(1,400)	0	0	$ 0	(1,400)
Share-based compensation expense	0	20,554	0	0	0	20,554
Foreign Currency Translation	0	0	0	(1,961)	0	(1,961)
Net loss	0	0	(33,614)	0	0	(33,614)
Purchase of capped call options	$ 0	(66,211)	0	0	$ 0	(66,211)
Balances (in shares) at Dec. 31, 2023	48,277				14
Balances at Dec. 31, 2023	$ 48	$ 1,282,984	$ (328,731)	$ (591)	$ (256)	$ 953,454

Consolidated Statement of Cash

Consolidated Statement of Cash Flows - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss	$ (33,614)	$ (59,494)	$ (29,699)
Adjustments to reconcile net loss to net cash flows provided by (used in) operating activities:
Provision for (gains) loss on accounts receivable	(2)	(20)	29
Loss on disposal of property, plant and equipment	4,321	396	538
Share-based compensation	24,935	26,092	24,998
Inventory obsolescence	0	3,455	349
Depreciation and amortization	58,517	34,555	30,468
Write-off and amortization of deferred financing costs and loan discount	4,060	795	1,212
Change in operating lease right of use asset	1,549	1,372	1,329
Loss on equity method investment	1,890	3,731	2,005
Changes in operating assets and liabilities:
Accounts receivable	820	(32,993)	(16,371)
Inventories	(1,207)	(26,171)	(16,804)
Prepaid expenses and other current assets	(2,249)	(435)	(2,891)
Other assets	(4,053)	(3,141)	(7,899)
Accounts payable	3,543	(3,063)	14,958
Accrued expenses	19,237	13,078	(273)
Operating lease liability	(1,807)	(1,384)	(1,302)
Net cash flows provided by (used in) operating activities	75,940	(43,227)	647
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchase of short-term investments	(113,441)	(19,840)	0
Proceeds from maturities of short-term investments	113,441	19,840	0
Investments in equity method investment	0	(3,293)	0
Acquisitions of property, plant and equipment, software and deposits on equipment	(239,093)	(230,071)	(322,099)
Net cash flows used in investing activities	(239,093)	(233,364)	(322,099)
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from common shares issued in primary offering, net of issuance cost	0	337,508	332,172
Proceeds from exercise of options to purchase common stock	4,517	471	2,271
Tax withholdings related to net shares settlements of restricted stock units	(1,400)	(1,441)	(4,187)
Proceeds from borrowings under Credit Facility	0	78,000	0
Repayment of borrowings under Credit Facility	0	(78,000)	0
Purchase of capped call options	(66,211)	0	0
Proceeds from issuance of convertible senior notes	393,518	0	0
Principal payments under finance lease obligations	(1,109)	0	0
Debt issuance costs	(2,026)	0	0
Fees paid in connection with financing agreements	0	0	(3,263)
Net cash flows provided by financing activities	327,289	336,538	326,993
NET CHANGE IN CASH AND CASH EQUIVALENTS	164,136	59,947	5,541
CASH AND CASH EQUIVALENTS, BEGINNING OF YEAR	132,735	72,788	67,247
CASH AND CASH EQUIVALENTS, END OF PERIOD	296,871	132,735	72,788
SUPPLEMENTAL CASH FLOW INFORMATION:
Taxes paid	308	297	182
Interest paid	9,303	3,152	1,730
NON-CASH FINANCING AND INVESTING ACTIVITIES:
Property, plant and equipment purchases in accounts payable and accrued expenses	19,286	44,258	22,482
Non-cash addition of finance lease to property, plant and equipment	29,187	0	0
Issuance of partner warrants	$ 0	$ 9,775	$ 0

Note 1 - Nature of the Business

Note 1 - Nature of the Business and Summary of Significant Accounting Policies	12 Months Ended
	Dec. 31, 2023
Notes to Financial Statements
Organization, Consolidation, Basis of Presentation, Business Description and Accounting Policies [Text Block]	1 Nature of the Business Basis of Presentation may not may not Principles of Consolidation Estimates and Uncertainties Segments Investment in Unconsolidated Company not 20% may In applying the equity method, the Company records the investment at cost and subsequently increases or decreases the carrying amount of the investment by its proportionate share of the net income or loss. The Company has elected to record its share of equity in income (losses) of equity method investment on a one Through 2022, no 2023. not not March 30, 2023, not On March 30, 2023, no March 30, 2023, 321 321" December 31, 2023, no no Because the investee is a privately held company, there is not 321 not not 321, one June 2023. The Company performs a qualitative assessment of whether the investment is impaired at each reporting date. If a qualitative assessment indicates that the investment is impaired, the company estimates the investment's fair value in accordance with the principles of ASC Topic 820 820" no December 31, 2023. March 2023 March 2023, The Company accounts for the Convertible Notes as a single liability measured at amortized cost. The Company uses the effective interest rate method to amortize the debt issuance costs to interest expense over the respective term of the Convertible Notes. Inventories first first Property, Plant, and Equipment not two Long-Lived Assets may not not Leases 1 2 842, Leases The Company determines if an arrangement is or contains a lease at contract inception. The Company recognizes a right of use asset and a lease liability at the lease commencement date. For both operating and finance leases, t he right of use asset is initially measured at cost, which comprises the initial amount of the lease liability adjusted for lease payments made at or before the lease commencement date, plus any initial direct costs incurred less any lease incentives received; and The Company’s leases do not Right of use assets for the operating and finance leases are periodically reviewed for impairment losses. The Company uses the long-lived assets impairment guidance in ASC Subtopic 360 10, No December 31, 2023. The Company monitors for events or changes in circumstances that require a reassessment of it leases. When a reassessment results in the remeasurement of a lease liability, a corresponding adjustment is made to the carrying amount of the corresponding right of use asset. The Company has elected the practical expedient to combine lease and non-lease components when determining the right of use asset and lease liability. The Company has also elected not 12 Income Taxes A valuation allowance is appropriate when management believes it is more likely than not, not December 31, 2023 2022 Share-based Compensation Cash Equivalents three December 31, 2023, December 31, 2022, no Short-Term Investments three December 31, 2023, December 31, 2022, Trade Account Receivable may Implementation Costs of Cloud Computing Arrangement December 31, 2023 2022, first 2022. Fair Value of Financial Instruments 820, 1 3 The three ● Level 1 1 ● Level 2 1 not 2 ● Level 3 3 one Our financial assets and liabilities include cash and cash equivalents, receivables, accounts payable and accrued liabilities, the fair values of which approximate their carrying values due to the short-term nature of these instruments. The Company holds certain financial assets within cash and cash equivalents in the form of held-to-maturity treasury bills as we have the ability and intent to hold them to maturity, as such, they are not 2 December 31, 2023, Certain financial and non-financial assets, including the equity method investment, operating lease right-of-use assets and property, plant, and equipment are reported at their carrying values and are not may not Refer to Note 7 As of December 31, 2023 1 2 Debt Issuance Cost Revenue Recognition and Incentives not Revenue from product sales is recognized when obligations under the terms of the contract with the customer are satisfied, which occurs once control is transferred upon delivery to the customer. Revenue is measured as the amount of consideration the Company expects to receive in exchange for transferring goods. The amount of consideration the Company receives and revenue the Company recognizes varies with changes in trade incentives the Company offers to its customers and their consumers. Trade incentives consists primarily of customer pricing allowances and merchandising funds, and consumer coupons are offered through various programs to customers and consumers. Estimates of trade promotion expense and coupon redemption costs are based upon programs offered, timing of those offers, estimated redemption/usage rates from historical performance, management’s experience and current economic trends. Sales taxes and other similar taxes are excluded from revenue. There were no contract assets as of December 31, 2023 2022 Net Sales Twelve Months Ended December 31, 2023 2022 2021 Grocery, Mass and Club $ 685,307 $ 524,971 $ 356,965 Pet Specialty and Natural 81,588 70,373 68,524 Net Sales $ 766,895 $ 595,344 $ 425,489 Advertising first 2023 2022 2021 December 31, 2023, 2022 2021 Shipping and Handling Costs/Freight Out third 2023, 2022 2021, Recently Issued Accounting Pronouncements In November 2023, ASU 2023 07, 280 December 31, 2024 In December 2023, ASU 2023 09, December 31, 2025, The Company did not 2023.

Note 2 - Inventories, Net

Note 2 - Inventories, Net	12 Months Ended
	Dec. 31, 2023
Notes to Financial Statements
Inventory Disclosure [Text Block]	Note 2 Inventories are summarized as follows: December 31, December 31, 2023 2022 Raw Materials and Work in Process $ 16,055 $ 20,608 Packaging Components Material 5,607 6,186 Finished Goods 41,576 31,639 63,238 58,433 Reserve for Obsolete Inventory - (143 ) Inventories, net $ 63,238 $ 58,290

Note 3 - Property, Plant and Eq

Note 3 - Property, Plant and Equipment, net	12 Months Ended
	Dec. 31, 2023
Notes to Financial Statements
Property, Plant and Equipment Disclosure [Text Block]	Note 3 Property, plant and equipment are summarized as follows: December 31, December 31, 2023 2022 Refrigeration Equipment $ 167,956 $ 137,875 Machinery and Equipment 242,256 199,504 Building, Land, and Improvements 535,003 458,800 Furniture and Office Equipment 14,987 14,040 Leasehold Improvements 1,319 1,319 Construction in Progress 187,952 134,338 Finance Lease Right of Use Asset 29,187 - 1,178,660 945,877 Less: Accumulated Depreciation and Amortization (199,496 ) (145,291 ) Property, Plant and Equipment, net $ 979,164 $ 800,586 Depreciation and amortization expense related to property, plant and equipment totaled $58,169, $34,332, and $29,467 in 2023, 2022 2021, 2023 2022 2021

Note 4 - Income Taxes

Note 4 - Income Taxes	12 Months Ended
	Dec. 31, 2023
Notes to Financial Statements
Income Tax Disclosure [Text Block]	Note 4 A summary of income taxes as follows: Year Ended December 31, 2023 2022 2021 Federal $ — $ — $ — State 210 282 162 International — — — $ 210 $ 282 $ 162 The provisions for income taxes do not The reconciliation of the statutory federal income tax rate to the Company’s effective tax is presented below: Year Ended December 31, 2023 2022 2021 Tax at federal statutory rate 21.0 % 21.0 % 21.0 % State taxes, net of federal 1.2 % 3.6 % 7.4 % Permanent items 5.8 % 3.7 % 30.6 % Other (0.4 %) (0.7 %) (0.2 %) State rate change (1.8 %) 0.5 % (0.5 %) Valuation allowance (26.4 %) (28.6 %) (58.8 %) Effective tax rate (0.6 %) (0.5 %) (0.5 %) In assessing the realizability of the net deferred tax assets, the Company considers all relevant positive and negative evidence to determine whether it is more likely than not not not not December 31, 2023, 2022 2021. The tax effects of temporary differences that give rise to significant portions of the deferred tax assets and deferred tax liabilities are as follows: Year Ended December 31, 2023 2022 2021 Net operating loss $ 105,233 $ 85,214 $ 73,436 Stock option expense 23,643 18,709 12,169 Property and equipment (35,756 ) (20,753 ) (14,957 ) Other 5,536 5,920 2,845 Less: Valuation allowance (98,656 ) (89,090 ) (73,493 ) Net deferred income tax assets $ - $ - $ - At December 31, 2023 2017 2025 2037. 2018 2023, 80% may 382 382 December 31, 2023 2024 2043, not Entities are also required to evaluate, measure, recognize and disclose any uncertain income tax provisions taken on their income tax returns. The Company has analyzed its tax positions and has concluded that as of December 31, 2023, no 2005 not not 2023 2022 2021. The Company considered the impact of the disallowance of certain compensation tax deductions in excess of $1.0 162

Note 5 - Accrued Expenses

Note 5 - Accrued Expenses	12 Months Ended
	Dec. 31, 2023
Notes to Financial Statements
Accounts Payable, Accrued Liabilities, and Other Liabilities Disclosure, Current [Text Block]	Note 5 Accrued expenses are summarized as follows: 2023 2022 Accrued Compensation and Employee Related Costs $ 19,307 $ 8,559 Accrued Construction Costs — 4,235 Accrued Chiller Cost 7,478 4,106 Accrued Customer Consideration 1,228 656 Accrued Freight 6,078 2,705 Accrued Production Expenses 6,928 3,755 Accrued Corporate and Marketing Expenses 3,627 3,794 Accrued Interest 3,019 922 Other Accrued Expenses 2,151 4,284 Accrued Expenses $ 49,816 $ 33,016

Note 6 - Debt

Note 6 - Debt	12 Months Ended
	Dec. 31, 2023
Notes to Financial Statements
Debt Disclosure [Text Block]	Note 6 On February 19, 2021, April 17, 2020. The Credit Facility had an original maturity date of February 19, 2026 one August 19, 2023, Borrowings under the Credit Facility were secured by substantially all of the Company's and certain of its subsidiaries' assets. The Credit Agreement required compliance with various covenants customary for agreements of this type, including financial covenants and negative covenants that limit, among other things, the Company's ability to incur additional debt, create or incur liens, engage in mergers or consolidations, sell, transfer or otherwise dispose of assets, make voluntary prepayments to subordinated debt, permit a change of control, pay dividends or distributions, make investments, and enter into certain transactions with affiliates. The Credit Agreement also included events of default customary for agreements of this type. The Credit Facility included a quarterly commitment fee on any unused amounts at a per annum rate between 0.30% to 0.50% depending on the aggregate principal outstanding. On April 29, 2022, On March 13, 2023, March 15, 2023 ( As of March 13, 2023, December 31, 2022, 2023, 2022 2021, 2023 March 2023. December 31, 2023 December 31, 2022.

Note 7 - Convertible Senior Not

Note 7 - Convertible Senior Notes	12 Months Ended
	Dec. 31, 2023
Notes to Financial Statements
Convertible Debt [Text Block]	Note 7 In March 2023, 2028. 144A 1933, 2023 The Convertible Notes are our senior, unsecured obligations and accrue interest at a rate of 3.0% per annum, payable semi-annually in arrears on April 1 October 1 October 1, 2023. April 1, 2028 January 3, 2028, 1 June 30, 2023 ( 20 not 30 130% 2 five 10 $1,000 98% 3 4 January 3, 2028, second may We will settle conversions by paying or delivering, as applicable, cash, shares of our common stock or a combination of cash and shares of our common stock, at our election. The initial conversion rate for the Convertible Notes is 14.3516 shares of common stock per $1,000 may We may not April 3, 2026. may April 3, 2026 40 th not may not not Upon the occurrence of a fundamental change (as defined in the Indenture), holders may 100% The effective interest rate for the Convertible Notes is 3.59%. Transaction costs of $11,008 attributable to the issuance of the Convertible Notes were recorded as a direct deduction from the related debt liability in the Consolidated Balance Sheet and are amortized to interest expense over the term of the Convertible Notes using the effective interest method. The Company measures the fair value of its Convertible Notes for disclosure purposes. The fair value is based on observable market prices for this debt, which is traded in less active markets and is therefore classified as a Level 2 December 31, 2023: As of December 31, 2023 Carrying Value (1) Fair Value 3.00 393,074 581,613 ( 1 The carrying amounts presented are net of unamortized debt issuance costs of $9,426 as of December 31, 2023. Lender fees that were paid upfront to the lenders and debt issuance fees paid to third twelve December 31, 2023, Twelve Months Ended December 31, Contractual interest expense 9,426 Amortization of issuance costs 1,582 Total 11,008 As of December 31, 2023, December 31, 2023, December 31, 2023,

Note 8 - Purchase of Capped Cal

Note 8 - Purchase of Capped Call Options	12 Months Ended
	Dec. 31, 2023
Notes to Financial Statements
Derivatives and Fair Value [Text Block]	Note 8 In connection with the pricing of the Convertible Notes issued in March 2023, The Capped Call Transactions are generally expected to reduce potential dilution to holders of our common stock upon any conversion of the Convertible Notes and/or offset any cash payments we are required to make in excess of the principal amount of the Convertible Notes upon conversion of the Convertible Notes in the event that the market price per share of our common stock is greater than the strike price of the Capped Call Transactions, with such reduction and/or offset subject to a cap. The Capped Call Transactions have an initial cap price of approximately $120.23 per share, which represents a premium of 120% March 15, 2023, The Capped Call Transactions are accounted for as freestanding derivatives and recorded at the initial fair value in additional paid-in-capital in the Consolidated Balance Sheet with no recorded subsequent change to fair value as long as they meet the criteria for equity classification. As of December 31, 2023,

Note 9 - Commitments and Contin

Note 9 - Commitments and Contingencies	12 Months Ended
	Dec. 31, 2023
Notes to Financial Statements
Commitments and Contingencies Disclosure [Text Block]	Note 9 Leases: We have various noncancelable operating lease agreements for office and warehouse space with original remaining lease terms of two nine four not not not As of July 2023, ten ten not not Weighted-average remaining lease term (in years) and discount rate related to operating and finance leases were as follows: Operating Leases Finance Lease Weighted-average remaining lease term 2.97 9.5 Weighted-average discount rate 6.2 % 8.6 % not Maturities of lease liabilities under noncancelable operating leases and finance lease as of December 31, 2023 As of December 31, 2023 Operating Leases Finance Lease 2024 $ 1,511 $ 4,336 2025 1,210 4,336 2026 1,239 4,336 2027 337 4,336 2028 and beyond - 23,844 Total lease payments $ 4,297 $ 41,188 Less: Imputed interest (394 ) (13,110 ) Present value of lease liabilities $ 3,903 $ 28,078 A summary of lease costs for 2023 2022 For the Twelve Months Ended December 31, Statement of Operations and Comprehensive Loss Location 2023 2022 Operating Lease: Lease cost Cost of goods sold and selling, general and administrative $ 1,752 $ 1,752 Finance Lease: Amortization of right of use asset Cost of goods sold $ 1,459 $ - Interest on lease liabilities Interest Expense $ 1,235 $ - Variable lease cost (a) Cost of goods sold (a) $ 6,733 $ - (a) Variable lease cost primarily consists of the procurement and manufacturing costs capitalized to inventory. During the period, $6,733 of variable lease costs were capitalized to inventory and will be captured as part of cost of goods sold as the inventory turns. Supplemental balance sheet information as of December 31, 2023 December 31, 2022 Balance Sheet Location As of December 31, 2023 As of December 31, 2022 Assets: Operating leases Operating lease right of use assets $ 3,616 $ 5,165 Finance lease, net Property, plant and equipment, net 27,728 - Total lease assets $ 31,344 $ 5,165 Liabilities: Current: Operating lease liabilities Current operating lease liabilities $ 1,312 $ 1,510 Finance lease liabilities Current finance lease liabilities 1,998 - Long-term: Operating lease liabilities Long term operating lease liabilities 2,591 4,200 Finance lease liabilities Long term finance lease liabilities 26,080 - Total lease liabilities $ 31,981 $ 5,710 Supplemental cash flow information and non-cash activity relating to operating and finance leases are as follows: For the Twelve Months Ended December 31, Operating cash flow information: 2023 2022 Cash paid for amounts included in the measurement of operating lease liabilities $ 1,802 $ 1,764 Cash paid for amounts included in the measurement of finance lease liabilities (i.e. interest) $ 1,235 $ - Finance cash flow information: Cash paid for amounts included in the measurement of finance lease liabilities (i.e. principal payment) $ 1,109 $ - Commitments: As of December 31, 2023, In August 2023, 2024. December 31, 2023, not June 2024. Certain of the Company’s executives are covered by employment contracts requiring the Company to pay severance in the event of certain terminations. The future minimum payments due under manufacturing and service obligations for five December 31, 2023 2024 $ 10,003 2025 6,194 2026 1,500 2027 1,500 2028 and beyond 1,500 Total Manufacturing and Servicing Obligations $ 20,697 Legal Obligations: We are currently involved in various claims and legal actions that arise in the ordinary course of our business. None On April 8, 2022, 2018 On July 5, 2022, As of December 31, 2022, The fact discovery period in this action closed on December 31, 2023, may The parties are engaged in the expert discovery phase, which will close on March 31, 2024. September 16, 2024. Based on information currently available and advice of counsel, we do not may

Note 10 - Warrants

Note 10 - Warrants	12 Months Ended
	Dec. 31, 2023
Notes to Financial Statements
Warrant Disclosure [Text Block]	Note 10 In connection with an agreement we entered into with operators of Freshpet Kitchens South during the third 2022 718 December 31, 2023, 2022 During 2022, 2022 Total amortization associated with partner warrants during 2023 2022

Note 11 - Equity Incentive Plan

Note 11 - Equity Incentive Plans and Equity	12 Months Ended
	Dec. 31, 2023
Notes to Financial Statements
Share-Based Payment Arrangement [Text Block]	Note 11 Total compensation cost for share-based payments recognized in 2023, 2022 2021 2023, 2022 2021 2023, 2022 2021 The Company maintains the approved 2014 may 2014 may December 31, 2023 three three one NASDAQ Marketplace Rules Inducement Award 2016, During 2022, Under the terms of the applicable agreement, each grant is governed as if issued under the 2014 four three Service Period Stock Options — December 31, 2023 Options Shares Weighted Average Exercise Price Average Remaining Contractual Term Aggregate Intrinsic Value Outstanding at December 31, 2022 1,291 $ 51.63 Granted 19 57.79 Exercised (111 ) 69.77 Forfeited (36 ) 139.17 Outstanding at December 31, 2023 1,163 $ 47.30 4.40 $ 58,718 Exercisable at December 31, 2023 1,016 $ 40.25 2.50 $ 57,641 Of the options exercisable at the end of December 31, 2023, As of December 31, 2023 2024, 2025. Performance Based Options — 2023 Options Shares Weighted Average Exercise Price Average Remaining Contractual Term Aggregate Intrinsic Value Outstanding at December 31, 2022 1,925 $ 75.50 Granted 65 65.88 Exercised (47 ) 67.95 Outstanding at December 31, 2023 1,943 $ 75.36 5.2 $ 73,466 Exercisable at December 31, 2023 1,109 $ 22.88 3.3 $ 72,115 Of the options exercisable at the end of December 31, 2023, As of December 31, 2023 2024, 2025, 2026, 2027. As of December 31, 2023, not Service Period Restricted Stock Units — 2023. Shares Weighted-Average Grant-Date Fair Value Per Unit Outstanding at December 31, 2022 278 $ 74.52 Granted 171 59.89 Exercised/Vested (64 ) 80.14 Forfeited (13 ) 70.53 Outstanding at December 31, 2023 372 $ 66.97 As of December 31, 2023 2024, 2025, 2026, 2027. Performance Based Restricted Stock Units — 2023. Shares Weighted-Average Grant-Date Fair Value Per Unit Outstanding at December 31, 2022 176 $ 63.01 Exercised/Vested (2 ) 111.65 Forfeited (7 ) 71.77 Outstanding at December 31, 2023 167 $ 62.11 As of December 31, 2023, 2024, 2025. Grant Date Fair Value of Options 2023, 2022 2021 Expected Volatility— Weighted Average Expected Term 718, Stock Compensation Risk-Free Interest Rate Expected Dividend Yield not no Year Ended December 31, 2023 2022 2021 Weighted average exercise price of options granted $ 64.05 $ 67.02 $ 155.00 Expected volatility 51.8% 52.5% 50.4% Average expected terms in years 6.4 6.5 6.1 Risk-free interest rate 4.5% 3.8% 1.1% Expected dividend yield 0.0% 0.0% 0.0%

Note 12 - Net Loss Per Share At

Note 12 - Net Loss Per Share Attributable to Common Stockholders	12 Months Ended
	Dec. 31, 2023
Notes to Financial Statements
Earnings Per Share [Text Block]	Note 12 Basic net income (loss) per share of common stock is calculated by dividing net income (loss) attributable to common stockholders by the weighted-average number of shares of common stock outstanding for the period. Diluted net income (loss) per share of common stock is computed by giving effect to all potentially dilutive securities. Diluted net loss per common share is the same as basic net loss per common share, due to the fact that potentially dilutive securities would have an antidilutive effect as the Company incurred a net loss in 2023, 2022 2021. In 2023, 2022 2021, The potentially dilutive securities excluded from the determination of diluted loss per share, as their effect is antidilutive, are as follows: Twelve Months Ended December 31, 2023 2022 2021 Service Period Stock Options 1,163 1,291 1,291 Restricted Stock Units 372 275 173 Performance Stock Options 1,109 1,107 972 Convertible Notes 5,776 — — Total 8,420 2,673 2,437

Note 13 - Retirement Plan

Note 13 - Retirement Plan	12 Months Ended
	Dec. 31, 2023
Notes to Financial Statements
Compensation and Employee Benefit Plans, Other than Share-Based Compensation [Text Block]	Note 13 The Company sponsors a safe harbor 401 may 2023 2022 2021 FRESHPET, INC. AND SUBSIDIARIES NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (in thousands, except per share data)

Note 14 - Concentrations

Note 14 - Concentrations	12 Months Ended
	Dec. 31, 2023
Notes to Financial Statements
Concentration Risk Disclosure [Text Block]	Note 14 Concentration of Credit Risk may Major Customers 2023 2022 2021 one 2023 2022 2021, 10% December 31, 2023 December 31, 2022 December 31, 2021, Major Suppliers one 2023 one 2022 2021 The Company purchased approximately 96% of its packaging material from five vendors during 2023 2022 2021

Note 15 - Subsequent Events

Note 15 - Subsequent Events	12 Months Ended
	Dec. 31, 2023
Notes to Financial Statements
Subsequent Events [Text Block]	Note 15 The Company evaluates events that have occurred after the balance sheet date but before the financial statements are issued for recognition or disclosures. The Company did not

Insider Trading Arrangements

Insider Trading Arrangements	12 Months Ended
	Dec. 31, 2023
Insider Trading Arr Line Items
Material Terms of Trading Arrangement [Text Block]	9B. Insider Trading Arrangements Our directors and executive officers may 10b5–1 may 10b5 1 During the fiscal quarter ended December 31, 2023 , none 10b5 1 10b5 1 408.
Rule 10b5-1 Arrangement Adopted [Flag]	false
Non-Rule 10b5-1 Arrangement Adopted [Flag]	false
Rule 10b5-1 Arrangement Terminated [Flag]	false
Non-Rule 10b5-1 Arrangement Terminated [Flag]	false

Significant Accounting Policies

Significant Accounting Policies (Policies)	12 Months Ended
	Dec. 31, 2023
Accounting Policies [Abstract]
Nature of the Business [Policy Text Block]	Nature of the Business
Basis of Accounting, Policy [Policy Text Block]	Basis of Presentation may not may not
Consolidation, Policy [Policy Text Block]	Principles of Consolidation
Use of Estimates, Policy [Policy Text Block]	Estimates and Uncertainties
Segment Reporting, Policy [Policy Text Block]	Segments
Equity Method Investments [Policy Text Block]	Investment in Unconsolidated Company not 20% may In applying the equity method, the Company records the investment at cost and subsequently increases or decreases the carrying amount of the investment by its proportionate share of the net income or loss. The Company has elected to record its share of equity in income (losses) of equity method investment on a one Through 2022, no 2023. not not March 30, 2023, not On March 30, 2023, no March 30, 2023, 321 321" December 31, 2023, no no Because the investee is a privately held company, there is not 321 not not 321, one June 2023. The Company performs a qualitative assessment of whether the investment is impaired at each reporting date. If a qualitative assessment indicates that the investment is impaired, the company estimates the investment's fair value in accordance with the principles of ASC Topic 820 820" no December 31, 2023.
Debt, Policy [Policy Text Block]	March 2023 March 2023, The Company accounts for the Convertible Notes as a single liability measured at amortized cost. The Company uses the effective interest rate method to amortize the debt issuance costs to interest expense over the respective term of the Convertible Notes.
Inventory, Policy [Policy Text Block]	Inventories first first
Property, Plant and Equipment, Policy [Policy Text Block]	Property, Plant, and Equipment not two
Impairment or Disposal of Long-Lived Assets, Policy [Policy Text Block]	Long-Lived Assets may not not
Lessee, Leases [Policy Text Block]	Leases 1 2 842, Leases The Company determines if an arrangement is or contains a lease at contract inception. The Company recognizes a right of use asset and a lease liability at the lease commencement date. For both operating and finance leases, t he right of use asset is initially measured at cost, which comprises the initial amount of the lease liability adjusted for lease payments made at or before the lease commencement date, plus any initial direct costs incurred less any lease incentives received; and The Company’s leases do not Right of use assets for the operating and finance leases are periodically reviewed for impairment losses. The Company uses the long-lived assets impairment guidance in ASC Subtopic 360 10, No December 31, 2023. The Company monitors for events or changes in circumstances that require a reassessment of it leases. When a reassessment results in the remeasurement of a lease liability, a corresponding adjustment is made to the carrying amount of the corresponding right of use asset. The Company has elected the practical expedient to combine lease and non-lease components when determining the right of use asset and lease liability. The Company has also elected not 12
Income Tax, Policy [Policy Text Block]	Income Taxes A valuation allowance is appropriate when management believes it is more likely than not, not December 31, 2023 2022
Share-Based Payment Arrangement [Policy Text Block]	Share-based Compensation
Cash and Cash Equivalents, Policy [Policy Text Block]	Cash Equivalents three December 31, 2023, December 31, 2022, no
Investment, Policy [Policy Text Block]	Short-Term Investments three December 31, 2023, December 31, 2022,
Receivable [Policy Text Block]	Trade Account Receivable may
Implementation Costs of Cloud Computing Arrangement Policy [Policy Text Block]	Implementation Costs of Cloud Computing Arrangement December 31, 2023 2022, first 2022.
Fair Value of Financial Instruments, Policy [Policy Text Block]	Fair Value of Financial Instruments 820, 1 3 The three ● Level 1 1 ● Level 2 1 not 2 ● Level 3 3 one Our financial assets and liabilities include cash and cash equivalents, receivables, accounts payable and accrued liabilities, the fair values of which approximate their carrying values due to the short-term nature of these instruments. The Company holds certain financial assets within cash and cash equivalents in the form of held-to-maturity treasury bills as we have the ability and intent to hold them to maturity, as such, they are not 2 December 31, 2023, Certain financial and non-financial assets, including the equity method investment, operating lease right-of-use assets and property, plant, and equipment are reported at their carrying values and are not may not Refer to Note 7 As of December 31, 2023 1 2
Debt Issuance Cost [Policy Text Block]	Debt Issuance Cost
Revenue from Contract with Customer [Policy Text Block]	Revenue Recognition and Incentives not Revenue from product sales is recognized when obligations under the terms of the contract with the customer are satisfied, which occurs once control is transferred upon delivery to the customer. Revenue is measured as the amount of consideration the Company expects to receive in exchange for transferring goods. The amount of consideration the Company receives and revenue the Company recognizes varies with changes in trade incentives the Company offers to its customers and their consumers. Trade incentives consists primarily of customer pricing allowances and merchandising funds, and consumer coupons are offered through various programs to customers and consumers. Estimates of trade promotion expense and coupon redemption costs are based upon programs offered, timing of those offers, estimated redemption/usage rates from historical performance, management’s experience and current economic trends. Sales taxes and other similar taxes are excluded from revenue. There were no contract assets as of December 31, 2023 2022 Net Sales Twelve Months Ended December 31, 2023 2022 2021 Grocery, Mass and Club $ 685,307 $ 524,971 $ 356,965 Pet Specialty and Natural 81,588 70,373 68,524 Net Sales $ 766,895 $ 595,344 $ 425,489
Advertising Cost [Policy Text Block]	Advertising first 2023 2022 2021 December 31, 2023, 2022 2021
Shipping and Handling Costs Freight Out [Policy Text Block]	Shipping and Handling Costs/Freight Out third 2023, 2022 2021,
New Accounting Pronouncements, Policy [Policy Text Block]	Recently Issued Accounting Pronouncements In November 2023, ASU 2023 07, 280 December 31, 2024 In December 2023, ASU 2023 09, December 31, 2025, The Company did not 2023.

Note 1 - Nature of the Busine_2

Note 1 - Nature of the Business and Summary of Significant Accounting Policies (Tables)	12 Months Ended
	Dec. 31, 2023
Notes Tables
Disaggregation of Revenue [Table Text Block]	Twelve Months Ended December 31, 2023 2022 2021 Grocery, Mass and Club $ 685,307 $ 524,971 $ 356,965 Pet Specialty and Natural 81,588 70,373 68,524 Net Sales $ 766,895 $ 595,344 $ 425,489

Note 2 - Inventories, Net (Tabl

Note 2 - Inventories, Net (Tables)	12 Months Ended
	Dec. 31, 2023
Notes Tables
Schedule of Inventory, Current [Table Text Block]	December 31, December 31, 2023 2022 Raw Materials and Work in Process $ 16,055 $ 20,608 Packaging Components Material 5,607 6,186 Finished Goods 41,576 31,639 63,238 58,433 Reserve for Obsolete Inventory - (143 ) Inventories, net $ 63,238 $ 58,290

Note 3 - Property, Plant and _2

Note 3 - Property, Plant and Equipment, net (Tables)	12 Months Ended
	Dec. 31, 2023
Notes Tables
Property, Plant and Equipment [Table Text Block]	December 31, December 31, 2023 2022 Refrigeration Equipment $ 167,956 $ 137,875 Machinery and Equipment 242,256 199,504 Building, Land, and Improvements 535,003 458,800 Furniture and Office Equipment 14,987 14,040 Leasehold Improvements 1,319 1,319 Construction in Progress 187,952 134,338 Finance Lease Right of Use Asset 29,187 - 1,178,660 945,877 Less: Accumulated Depreciation and Amortization (199,496 ) (145,291 ) Property, Plant and Equipment, net $ 979,164 $ 800,586

Note 4 - Income Taxes (Tables)

Note 4 - Income Taxes (Tables)	12 Months Ended
	Dec. 31, 2023
Notes Tables
Schedule of Components of Income Tax Expense (Benefit) [Table Text Block]	Year Ended December 31, 2023 2022 2021 Federal $ — $ — $ — State 210 282 162 International — — — $ 210 $ 282 $ 162
Schedule of Effective Income Tax Rate Reconciliation [Table Text Block]	Year Ended December 31, 2023 2022 2021 Tax at federal statutory rate 21.0 % 21.0 % 21.0 % State taxes, net of federal 1.2 % 3.6 % 7.4 % Permanent items 5.8 % 3.7 % 30.6 % Other (0.4 %) (0.7 %) (0.2 %) State rate change (1.8 %) 0.5 % (0.5 %) Valuation allowance (26.4 %) (28.6 %) (58.8 %) Effective tax rate (0.6 %) (0.5 %) (0.5 %)
Schedule of Deferred Tax Assets and Liabilities [Table Text Block]	Year Ended December 31, 2023 2022 2021 Net operating loss $ 105,233 $ 85,214 $ 73,436 Stock option expense 23,643 18,709 12,169 Property and equipment (35,756 ) (20,753 ) (14,957 ) Other 5,536 5,920 2,845 Less: Valuation allowance (98,656 ) (89,090 ) (73,493 ) Net deferred income tax assets $ - $ - $ -

Note 5 - Accrued Expenses (Tabl

Note 5 - Accrued Expenses (Tables)	12 Months Ended
	Dec. 31, 2023
Notes Tables
Schedule of Accrued Liabilities [Table Text Block]	2023 2022 Accrued Compensation and Employee Related Costs $ 19,307 $ 8,559 Accrued Construction Costs — 4,235 Accrued Chiller Cost 7,478 4,106 Accrued Customer Consideration 1,228 656 Accrued Freight 6,078 2,705 Accrued Production Expenses 6,928 3,755 Accrued Corporate and Marketing Expenses 3,627 3,794 Accrued Interest 3,019 922 Other Accrued Expenses 2,151 4,284 Accrued Expenses $ 49,816 $ 33,016

Note 7 - Convertible Senior N_2

Note 7 - Convertible Senior Notes (Tables)	12 Months Ended
	Dec. 31, 2023
Notes Tables
Convertible Debt [Table Text Block]	As of December 31, 2023 Carrying Value (1) Fair Value 3.00 393,074 581,613 Twelve Months Ended December 31, Contractual interest expense 9,426 Amortization of issuance costs 1,582 Total 11,008

Note 9 - Commitments and Cont_2

Note 9 - Commitments and Contingencies (Tables)	12 Months Ended
	Dec. 31, 2023
Notes Tables
Lease, Cost [Table Text Block]	Operating Leases Finance Lease Weighted-average remaining lease term 2.97 9.5 Weighted-average discount rate 6.2 % 8.6 % For the Twelve Months Ended December 31, Statement of Operations and Comprehensive Loss Location 2023 2022 Operating Lease: Lease cost Cost of goods sold and selling, general and administrative $ 1,752 $ 1,752 Finance Lease: Amortization of right of use asset Cost of goods sold $ 1,459 $ - Interest on lease liabilities Interest Expense $ 1,235 $ - Variable lease cost (a) Cost of goods sold (a) $ 6,733 $ -
Lessee, Operating Lease, Liability, to be Paid, Maturity [Table Text Block]	As of December 31, 2023 Operating Leases Finance Lease 2024 $ 1,511 $ 4,336 2025 1,210 4,336 2026 1,239 4,336 2027 337 4,336 2028 and beyond - 23,844 Total lease payments $ 4,297 $ 41,188 Less: Imputed interest (394 ) (13,110 ) Present value of lease liabilities $ 3,903 $ 28,078
Schedule of Balance Sheet Supplemental Disclosures Related to Leases [Table Text Block]	Balance Sheet Location As of December 31, 2023 As of December 31, 2022 Assets: Operating leases Operating lease right of use assets $ 3,616 $ 5,165 Finance lease, net Property, plant and equipment, net 27,728 - Total lease assets $ 31,344 $ 5,165 Liabilities: Current: Operating lease liabilities Current operating lease liabilities $ 1,312 $ 1,510 Finance lease liabilities Current finance lease liabilities 1,998 - Long-term: Operating lease liabilities Long term operating lease liabilities 2,591 4,200 Finance lease liabilities Long term finance lease liabilities 26,080 - Total lease liabilities $ 31,981 $ 5,710
Schedule of Cash Flow, Supplemental Disclosures [Table Text Block]	For the Twelve Months Ended December 31, Operating cash flow information: 2023 2022 Cash paid for amounts included in the measurement of operating lease liabilities $ 1,802 $ 1,764 Cash paid for amounts included in the measurement of finance lease liabilities (i.e. interest) $ 1,235 $ - Finance cash flow information: Cash paid for amounts included in the measurement of finance lease liabilities (i.e. principal payment) $ 1,109 $ -
Contractual Obligation, Fiscal Year Maturity [Table Text Block]	December 31, 2023 2024 $ 10,003 2025 6,194 2026 1,500 2027 1,500 2028 and beyond 1,500 Total Manufacturing and Servicing Obligations $ 20,697

Note 11 - Equity Incentive Pl_2

Note 11 - Equity Incentive Plans and Equity (Tables)	12 Months Ended
	Dec. 31, 2023
Notes Tables
Share-Based Payment Arrangement, Restricted Stock Unit, Activity [Table Text Block]	Shares Weighted-Average Grant-Date Fair Value Per Unit Outstanding at December 31, 2022 278 $ 74.52 Granted 171 59.89 Exercised/Vested (64 ) 80.14 Forfeited (13 ) 70.53 Outstanding at December 31, 2023 372 $ 66.97 Shares Weighted-Average Grant-Date Fair Value Per Unit Outstanding at December 31, 2022 176 $ 63.01 Exercised/Vested (2 ) 111.65 Forfeited (7 ) 71.77 Outstanding at December 31, 2023 167 $ 62.11
Schedule of Share-Based Payment Award, Stock Options, Valuation Assumptions [Table Text Block]	Year Ended December 31, 2023 2022 2021 Weighted average exercise price of options granted $ 64.05 $ 67.02 $ 155.00 Expected volatility 51.8% 52.5% 50.4% Average expected terms in years 6.4 6.5 6.1 Risk-free interest rate 4.5% 3.8% 1.1% Expected dividend yield 0.0% 0.0% 0.0%
Performance Stock Options [Member]
Notes Tables
Share-Based Payment Arrangement, Performance Shares, Outstanding Activity [Table Text Block]	Options Shares Weighted Average Exercise Price Average Remaining Contractual Term Aggregate Intrinsic Value Outstanding at December 31, 2022 1,925 $ 75.50 Granted 65 65.88 Exercised (47 ) 67.95 Outstanding at December 31, 2023 1,943 $ 75.36 5.2 $ 73,466 Exercisable at December 31, 2023 1,109 $ 22.88 3.3 $ 72,115
Service Period Stock Options [Member]
Notes Tables
Share-Based Payment Arrangement, Option, Activity [Table Text Block]	Options Shares Weighted Average Exercise Price Average Remaining Contractual Term Aggregate Intrinsic Value Outstanding at December 31, 2022 1,291 $ 51.63 Granted 19 57.79 Exercised (111 ) 69.77 Forfeited (36 ) 139.17 Outstanding at December 31, 2023 1,163 $ 47.30 4.40 $ 58,718 Exercisable at December 31, 2023 1,016 $ 40.25 2.50 $ 57,641

Note 12 - Net Loss Per Share _2

Note 12 - Net Loss Per Share Attributable to Common Stockholders (Tables)	12 Months Ended
	Dec. 31, 2023
Notes Tables
Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share [Table Text Block]	Twelve Months Ended December 31, 2023 2022 2021 Service Period Stock Options 1,163 1,291 1,291 Restricted Stock Units 372 275 173 Performance Stock Options 1,109 1,107 972 Convertible Notes 5,776 — — Total 8,420 2,673 2,437

Note 1 - Nature of the Busine_3

Note 1 - Nature of the Business and Summary of Significant Accounting Policies (Details Textual) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021	Mar. 31, 2023
Equity Method Investments	$ 0	$ 25,418
Cash and Cash Equivalents, at Carrying Value	296,871	132,735
Short-Term Investments	115,000	20,000
Investment Income, Amortization of Discount	1,559	160
Implementation Costs	9,895	9,444
Contract with Customer, Asset, after Allowance for Credit Loss	0	0
Advertising Expense	97,877	71,720	$ 53,687
Prepaid Advertising	56	553	1,173
Cost of Goods and Services Sold, Total	516,023	409,311	263,343
Shipping and Handling [Member]
Cost of Goods and Services Sold, Total	57,427	63,891	$ 47,713
US Treasury Securities [Member]
Cash and Cash Equivalents, at Carrying Value	134,570	0
Servicing Asset at Amortized Cost	$ 692
Furniture and Office Equipment [Member]
Property, Plant and Equipment, Useful Life (Year)	7 years
Automotive Equipment [Member]
Property, Plant and Equipment, Useful Life (Year)	5 years
Refrigeration Equipment [Member]
Property, Plant and Equipment, Useful Life (Year)	9 years
Machinery and Equipment [Member] | Minimum [Member]
Property, Plant and Equipment, Useful Life (Year)	5 years
Machinery and Equipment [Member] | Maximum [Member]
Property, Plant and Equipment, Useful Life (Year)	10 years
Plates and Dies [Member]
Property, Plant and Equipment, Useful Life (Year)	2 years
Building and Building Improvements [Member] | Minimum [Member]
Property, Plant and Equipment, Useful Life (Year)	15 years
Building and Building Improvements [Member] | Maximum [Member]
Property, Plant and Equipment, Useful Life (Year)	39 years
March 2023 Note [Member] | Convertible Senior Notes [Member]
Debt Instrument, Face Amount	$ 402,500			$ 402,500
Debt Instrument, Interest Rate, Stated Percentage	3%			3%
Privately Held Company, Not Primary Beneficiary [Member]
Equity Method Investments		$ 31,200

Note 1 - Nature of the Busine_4

Note 1 - Nature of the Business and Summary of Significant Accounting Policies - Net Sales by Class of Retailer (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Net Sales	$ 766,895	$ 595,344	$ 425,489
Grocery (including Online), Mass and Club [Member]
Net Sales	685,307	524,971	356,965
Pet Specialty and Natural [Member]
Net Sales	$ 81,588	$ 70,373	$ 68,524

Note 2 - Inventories, Net - Sum

Note 2 - Inventories, Net - Summary of Inventories (Details) - USD ($) $ in Thousands	Dec. 31, 2023	Dec. 31, 2022
Raw Materials and Work in Process	$ 16,055	$ 20,608
Packaging Components Material	5,607	6,186
Finished Goods	41,576	31,639
Inventory, Gross	63,238	58,433
Reserve for Obsolete Inventory	0	(143)
Inventories, net	$ 63,238	$ 58,290

Note 3 - Property, Plant and _3

Note 3 - Property, Plant and Equipment, net (Details Textual) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Depreciation, Depletion and Amortization, Total	$ 58,169	$ 34,332	$ 29,467
Cost of Sales [Member]
Depreciation, Depletion and Amortization, Total	$ 42,667	$ 20,774	$ 16,545

Note 3 - Property, Plant and _4

Note 3 - Property, Plant and Equipment - Summary of Property, Plant and Equipment (Details) - USD ($) $ in Thousands	Dec. 31, 2023	Dec. 31, 2022
Finance Lease Right of Use Asset	$ 29,187	$ 0
Property, Plant, and Equipment and Finance Lease Right-of-Use Asset, before Accumulated Depreciation and Amortization	1,178,660	945,877
Less: Accumulated Depreciation and Amortization	(199,496)	(145,291)
Property, Plant and Equipment, net	979,164	800,586
Refrigeration Equipment [Member]
Property, plant and equipment, gross	167,956	137,875
Machinery and Equipment [Member]
Property, plant and equipment, gross	242,256	199,504
Land, Buildings and Improvements [Member]
Property, plant and equipment, gross	535,003	458,800
Furniture and Office Equipment [Member]
Property, plant and equipment, gross	14,987	14,040
Leasehold Improvements [Member]
Property, plant and equipment, gross	1,319	1,319
Construction in Progress [Member]
Property, plant and equipment, gross	$ 187,952	$ 134,338

Note 4 - Income Taxes (Details

Note 4 - Income Taxes (Details Textual) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Unrecognized Tax Benefits, Ending Balance	$ 0	$ 0	$ 0
Income Tax Examination, Penalties and Interest Expense, Total	0	$ 0	$ 0
Domestic Tax Authority [Member]
Operating Loss Carryforwards	420,300
Operating Loss Carryforwards, Subject to Expiration	175,400
Operating Loss Carryforwards, Not Subject to Expiration	244,900
State and Local Jurisdiction [Member]
Operating Loss Carryforwards, Subject to Expiration	312,800
Operating Loss Carryforwards, Not Subject to Expiration	$ 20,700

Note 4 - Income Taxes - Compone

Note 4 - Income Taxes - Components of Income Tax Expense Benefit (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Federal	$ 0	$ 0	$ 0
State	210	282	162
International	0	0	0
Current Income Tax Expense (Benefit)	$ 210	$ 282	$ 162

Note 4 - Income Taxes - Effecti

Note 4 - Income Taxes - Effective Income Tax Rate Reconciliation (Details)	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Tax at federal statutory rate	21%	21%	21%
State taxes, net of federal	1.20%	3.60%	7.40%
Permanent items	5.80%	3.70%	30.60%
Other	(0.40%)	(0.70%)	(0.20%)
State rate change	(1.80%)	0.50%	(0.50%)
Valuation allowance	(26.40%)	(28.60%)	(58.80%)
Effective tax rate	(0.60%)	(0.50%)	(0.50%)

Note 4 - Income Taxes - Deferre

Note 4 - Income Taxes - Deferred Tax Assets And Liabilities (Details) - USD ($) $ in Thousands	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Net operating loss	$ 105,233	$ 85,214	$ 73,436
Stock option expense	23,643	18,709	12,169
Property and equipment	(35,756)	(20,753)	(14,957)
Other	5,536	5,920	2,845
Less: Valuation allowance	(98,656)	(89,090)	(73,493)
Net deferred income tax assets	$ 0	$ 0	$ 0

Note 5 - Accrued Expenses - Sum

Note 5 - Accrued Expenses - Summary of Accrued Expenses (Details) - USD ($) $ in Thousands	Dec. 31, 2023	Dec. 31, 2022
Accrued Compensation and Employee Related Costs	$ 19,307	$ 8,559
Accrued Construction Costs	0	4,235
Accrued Chiller Cost	7,478	4,106
Accrued Customer Consideration	1,228	656
Accrued Freight	6,078	2,705
Accrued Production Expenses	6,928	3,755
Accrued Corporate and Marketing Expenses	3,627	3,794
Accrued Interest	3,019	922
Other Accrued Expenses	2,151	4,284
Accrued Expenses	$ 49,816	$ 33,016

Note 6 - Debt (Details Textual)

Note 6 - Debt (Details Textual) - USD ($) $ in Thousands		3 Months Ended	12 Months Ended
	Apr. 17, 2020	Mar. 31, 2023	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021	Mar. 13, 2023	Feb. 19, 2021
Interest Expense, Debt			$ 2,785	$ 5,208	$ 2,882
Interest Payable, Current			3,019	922
Credit Facility [Member]
Debt Agreement, Maximum Borrowing Capacity							$ 350,000
Long-Term Debt, Total				0		$ 0
Deferred Debt Issuance Cost, Writeoff		$ 2,478
Interest Payable, Current			$ 0	$ 904
Credit Facility [Member] | Minimum [Member]
Line of Credit Facility, Unused Capacity, Commitment Fee Percentage			0.30%
Credit Facility [Member] | Maximum [Member]
Line of Credit Facility, Unused Capacity, Commitment Fee Percentage			0.50%
Credit Facility [Member] | Base Rate [Member] | Minimum [Member]
Debt Instrument, Basis Spread on Variable Rate	0.75%
Credit Facility [Member] | Base Rate [Member] | Maximum [Member]
Debt Instrument, Basis Spread on Variable Rate	2.25%
Credit Facility [Member] | Secured Overnight Financing Rate (SOFR) Overnight Index Swap Rate [Member] | Minimum [Member]
Debt Instrument, Basis Spread on Variable Rate	1.75%
Credit Facility [Member] | Secured Overnight Financing Rate (SOFR) Overnight Index Swap Rate [Member] | Maximum [Member]
Debt Instrument, Basis Spread on Variable Rate	3.25%
Credit Facility [Member] | Revolving Credit Facility [Member]
Line of Credit Facility, Maximum Borrowing Capacity	$ 35,000						50,000
Debt Issuance Costs, Net			$ 3,263
Credit Facility [Member] | Draw Term Loan [Member]
Long-Term Debt, Total	$ 130,000						$ 300,000
Draw Term Loan [Member] | Credit Facility [Member]
Debt Issuance Costs, Net			$ 2,797

Note 7 - Convertible Senior N_3

Note 7 - Convertible Senior Notes (Details Textual) $ / shares in Units, $ in Thousands	3 Months Ended	12 Months Ended
	Mar. 31, 2023 USD ($) $ / shares	Dec. 31, 2023 USD ($) $ / shares	Dec. 31, 2022 USD ($) $ / shares	Dec. 31, 2021 USD ($)
Proceeds from Convertible Debt		$ 393,518	$ 0	$ 0
Common Stock, Par or Stated Value Per Share (in dollars per share) | $ / shares	$ 0.001	$ 0.001	$ 0.001
Interest Expense		$ 14,097	$ 5,208	2,882
Interest Paid, Excluding Capitalized Interest, Operating Activities		9,303	$ 3,152	$ 1,730
Reclassified From Construction in Progress to Assets Placed in Service [Member]
Interest Costs Capitalized		136
March 2023 Note [Member] | Convertible Senior Notes [Member]
Debt Instrument, Face Amount	$ 402,500	$ 402,500
Debt Instrument, Interest Rate, Stated Percentage	3%	3%
Proceeds from Convertible Debt	$ 391,492
Debt Instrument, Convertible, Conversion Ratio	14.3516
Debt Instrument, Convertible, Conversion Price (in dollars per share) | $ / shares	$ 69.68
Debt Instrument, Convertible, Threshold Percentage of Stock Price Trigger	130%
Debt Instrument, Convertible, Threshold Trading Days	20
Debt Instrument, Convertible, Threshold Consecutive Trading Days	30
Debt Instrument, Redemption Price, Percentage	100%
Debt Instrument, Interest Rate, Effective Percentage	3.59%
Debt Issuance Costs, Net	$ 11,008
Unamortized Debt Issuance Expense		$ 9,426
Interest Expense		9,426
Interest Paid, Excluding Capitalized Interest, Operating Activities		6,406
Accrued Interest		3,019
Interest Costs Capitalized		$ 1,207
March 2023 Note [Member] | Convertible Senior Notes [Member] | Minimum [Member]
Debt Instrument, Redemption, Minimum Aggregate Principal Outstanding	$ 100,000

Note 7 - Convertible Senior N_4

Note 7 - Convertible Senior Notes - Schedule of Fair Value for Convertible Notes (Details) - USD ($) $ in Thousands		12 Months Ended
		Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Total		$ 2,785	$ 5,208	$ 2,882
Convertible Senior Notes Maturing April 1, 2028 [Member]
Convertible Debt	[1]	393,074
Convertible Debt, Fair Value Disclosures		581,613
March 2023 Note [Member] | Convertible Senior Notes [Member]
Contractual interest expense		9,426
Amortization of issuance costs		1,582
Total		$ 11,008
[1]The carrying amounts presented are net of unamortized debt issuance costs of $9,426 as of December 31, 2023.

Note 7 - Convertible Senior N_5

Note 7 - Convertible Senior Notes - Schedule of Fair Value for Convertible Notes (Details) (Parentheticals)	Dec. 31, 2023
Convertible Senior Notes Maturing April 1, 2028 [Member]
Debt Instrument, Interest Rate, Stated Percentage	3%

Note 8 - Purchase of Capped C_2

Note 8 - Purchase of Capped Call Options (Details Textual) - USD ($) $ / shares in Units, $ in Thousands		3 Months Ended	12 Months Ended
	Mar. 15, 2023	Mar. 31, 2023	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Payments to Acquire Capped Call Options			$ 66,211	$ 0	$ 0
Interest Payable, Current			3,019	922
Capped Call Transactions [Member]
Capped Call Transactions, Cap Price (in dollars per share)	$ 120.23
Share Price (in dollars per share)	$ 54.65
March 2023 Note [Member] | Convertible Senior Notes [Member] | Capped Call Transactions [Member]
Payments to Acquire Capped Call Options		$ 66,211
Credit Facility [Member]
Interest Payable, Current			0	$ 904
Credit Facility [Member] | Capped Call Transactions [Member]
Interest Payable, Current			$ 0

Note 9 - Commitments and Cont_3

Note 9 - Commitments and Contingencies (Details Textual) - USD ($) $ in Thousands		12 Months Ended
	Apr. 08, 2022	Dec. 31, 2023	Dec. 31, 2022	Jul. 01, 2023
Lessee, Operating Lease, Renewal Term (Year)		4 years
Lessee, Finance Lease, Term of Contract (Year)				10 years
Lessee, Finance Lease, Renewal Term (Year)				10 years
Variable Lease, Cost		$ 6,733	$ 0
Other Assets, Noncurrent		$ 28,899	28,426
Phillips Feed Service, Inc., d/b/a Phillips Feed And Pet Supply Complaint [Member]
Loss Contingency, Damages Sought, Value	$ 8,300
Other Assets, Noncurrent			$ 8,971
Minimum [Member]
Lessee, Operating Lease, Remaining Lease Term (Year)		2 years
Maximum [Member]
Lessee, Operating Lease, Remaining Lease Term (Year)		9 years

Note 9 - Commitments and Cont_4

Note 9 - Commitments and Contingencies - Lease Cost (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022
Weighted-average remaining lease term (Year)	2 years 11 months 19 days	9 years 6 months
Weighted-average discount rate	6.20%	8.60%
Lease cost	$ 1,752	$ 1,752
Amortization of right of use asset	1,459	0
Interest on lease liabilities	1,235	0
Variable lease cost (a)	$ 6,733	$ 0

Note 9 - Commitment and Conting

Note 9 - Commitment and Contingencies - Maturities of Lease Liabilities (Details) $ in Thousands	Dec. 31, 2023 USD ($)
2024, Operating leases	$ 1,511
2024, Finance Leases	4,336
2025, Operating leases	1,210
2025, Finance Leases	4,336
2026, Operating leases	1,239
2026, Finance Leases	4,336
2027, Operating leases	337
2027, Finance Leases	4,336
2028 and beyond, Operating leases	0
2028 and beyond, Finance Leases	23,844
Total lease payments	4,297
Total lease payments	41,188
Less: Imputed interest	(394)
Less: Imputed interest	(13,110)
Present value of lease liabilities	3,903
Present value of lease liabilities	$ 28,078

Note 9 - Commitments and Cont_5

Note 9 - Commitments and Contingencies - Supplemental Balance Sheet Information (Details) - USD ($) $ in Thousands	Dec. 31, 2023	Dec. 31, 2022
Operating Lease, Right-of-Use Asset	$ 3,616	$ 5,165
Operating Lease and Finance Lease, Right of Use Assets	31,344	5,165
Operating Lease, Liability, Current	1,312	1,510
Finance Lease, Liability, Current	1,998	0
Operating Lease, Liability, Noncurrent	2,591	4,200
Finance Lease, Liability, Noncurrent	26,080	0
Total lease liabilities	31,981	$ 5,710
Property, Plant, and Equipment, Net [Member]
Finance Lease, Right-of-Use Asset, after Accumulated Amortization	$ 27,728

Note 9 - Commitments and Cont_6

Note 9 - Commitments and Contingencies - Supplemental Cash Flow Information (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Cash paid for amounts included in the measurement of operating lease liabilities	$ 1,802	$ 1,764
Cash paid for amounts included in the measurement of finance lease liabilities (i.e. interest)	1,235	0
Cash paid for amounts included in the measurement of finance lease liabilities (i.e. principal payment)	$ 1,109	$ 0	$ 0

Note 9 - Commitments and Cont_7

Note 9 - Commitments and Contingencies - Contractual Obligation Fiscal Year Maturity Schedule (Details) $ in Thousands	Dec. 31, 2023 USD ($)
2024	$ 10,003
2025	6,194
2026	1,500
2027	1,500
2028 and beyond	1,500
Total Manufacturing and Servicing Obligations	$ 20,697

Note 10 - Warrants (Details Tex

Note 10 - Warrants (Details Textual) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended	12 Months Ended
	Sep. 30, 2022	Dec. 31, 2023	Dec. 31, 2022
Class Of Warrant Or Right, Issued During Period (in shares)	194,000
Class of Warrant or Right, Exercise Price of Warrants or Rights (in dollars per share)	$ 0.01
Class of Warrant or Right, Exercised During Period (in shares)			194,000
Class of Warrant or Right, Granted During the Period, Fair Value Per Share (in dollars per share)			$ 50.32
Amortization of Warrants		$ 5,160	$ 2,587
Current Prepaid Expenses [Member]
Warrants and Rights Outstanding		2,027	5,750
Other Assets [Member]
Warrants and Rights Outstanding		$ 0	$ 1,438

Note 11 - Equity Incentive Pl_3

Note 11 - Equity Incentive Plans and Equity (Details Textual) - USD ($) $ / shares in Units, Pure in Thousands, $ in Thousands	3 Months Ended	12 Months Ended
	Mar. 31, 2020	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021	Dec. 31, 2016
Share-Based Payment Arrangement, Expense		$ 19,774	$ 23,505	$ 24,998
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Grants in Period, Weighted Average Grant Date Fair Value (in dollars per share)		$ 35.81	$ 37.39	$ 74.9
Executive Vice President [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period (Year)	3 years
Service Period Stock Options [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in shares)		19
Share-Based Compensation Arrangement by Share-Based Payment Award, Options In-the-money (in shares)		810
Share-Based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount		$ 9,287
Service Period Stock Options [Member] | Share-Based Payment Arrangement, Tranche One [Member]
Share-Based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount		8,667
Service Period Stock Options [Member] | Share-Based Payment Arrangement, Tranche Two [Member]
Share-Based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount		$ 620
Service Period Stock Options [Member] | Chief Executive Officer [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period (Year)	4 years
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in shares)			40,120		500,000
Restricted Stock Units (RSUs) [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Grants in Period (in shares)		171
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Nonvested, Number (in shares)		372	278
Restricted Stock Units (RSUs) [Member] | Chief Executive Officer [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Grants in Period (in shares)			22,381
Performance Stock Options [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award, Options In-the-money (in shares)		1,059
Performance Stock Options [Member] | Chief Executive Officer [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in shares)					500,000
Performance Stock Options With Probable Vesting Criteria [Member]
Share-Based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount		$ 8,805
Performance Stock Options With Probable Vesting Criteria [Member] | Share-Based Payment Arrangement, Tranche One [Member]
Share-Based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount		7,255
Performance Stock Options With Probable Vesting Criteria [Member] | Share-Based Payment Arrangement, Tranche Two [Member]
Share-Based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount		760
Performance Stock Options With Probable Vesting Criteria [Member] | Share-Based Payment Arrangement, Tranche Three [Member]
Share-Based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount		730
Performance Stock Options With Probable Vesting Criteria [Member] | Share-based Payment Arrangement, Tranche Four [Member]
Share-Based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount		$ 60
Performance Stock Options Deemed Not Probable To Vest [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Nonvested, Number (in shares)		423
Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Vested and Expected to Vest, Outstanding, Aggregate Intrinsic Value		$ 30,965
Service Period Restricted Stock Units [Member]
Share-Based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount		14,395
Service Period Restricted Stock Units [Member] | Share-Based Payment Arrangement, Tranche One [Member]
Share-Based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount		7,224
Service Period Restricted Stock Units [Member] | Share-Based Payment Arrangement, Tranche Two [Member]
Share-Based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount		4,893
Service Period Restricted Stock Units [Member] | Share-Based Payment Arrangement, Tranche Three [Member]
Share-Based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount		2,241
Service Period Restricted Stock Units [Member] | Share-based Payment Arrangement, Tranche Four [Member]
Share-Based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount		$ 37
Performance Based Restricted Stock Units [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Nonvested, Number (in shares)		167	176
Share-Based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount		$ 5,478
Performance Based Restricted Stock Units [Member] | Share-Based Payment Arrangement, Tranche One [Member]
Share-Based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount		2,743
Performance Based Restricted Stock Units [Member] | Share-Based Payment Arrangement, Tranche Two [Member]
Share-Based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount		$ 2,735
Share-Based Payment Arrangement, Option [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Dividend Rate		0%	0%	0%
Omnibus Incentive Plan 2014 [Member] | Service Period Stock Options [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period (Year)		3 years
Omnibus Incentive Plan 2014 [Member] | Service Period Stock Options [Member] | Share-Based Payment Arrangement, Employee [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period (Year)		3 years
Omnibus Incentive Plan 2014 [Member] | Restricted Stock Units (RSUs) [Member] | Share-Based Payment Arrangement, Employee [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period (Year)		1 year
Cost of Sales [Member]
Share-Based Payment Arrangement, Expense		$ 5,833	$ 4,706	$ 4,152
Selling, General and Administrative Expenses [Member]
Share-Based Payment Arrangement, Expense		$ 13,941	$ 18,799	$ 20,846

Note 11 - Equity Incentive Pl_4

Note 11 - Equity Incentive Plans and Equity - Stock Options Activity (Details) - Service Period Stock Options [Member] $ / shares in Units, $ in Thousands	12 Months Ended
	Dec. 31, 2023 USD ($) $ / shares shares
Balance (in shares) | shares	1,291
Balance, weighted average exercise price (in dollars per share) | $ / shares	$ 51.63
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in shares) | shares	19
Granted, weighted average exercise price (in dollars per share) | $ / shares	$ 57.79
Exercised (in shares) | shares	(111)
Exercised, weighted average exercise price (in dollars per share) | $ / shares	$ 69.77
Forfeited (in shares) | shares	(36)
Forfeited, weighted average exercise price (in dollars per share) | $ / shares	$ 139.17
Balance (in shares) | shares	1,163
Balance, weighted average exercise price (in dollars per share) | $ / shares	$ 47.3
Balance, average remaining contractual term (Year)	4 years 4 months 24 days
Balance, aggregate intrinsic value | $	$ 58,718
Exercisable (in shares) | shares	1,016
Exercisable, weighted average exercise price (in dollars per share) | $ / shares	$ 40.25
Exercisable, average remaining contractual term (Year)	2 years 6 months
Exercisable, aggregate intrinsic value | $	$ 57,641

Note 11 - Equity Incentive Pl_5

Note 11 - Equity Incentive Plans and Equity - Share Based Compensation Performance Shares Award Outstanding (Details) - Performance Shares [Member] $ / shares in Units, $ in Thousands	12 Months Ended
	Dec. 31, 2023 USD ($) $ / shares shares
Balance (in shares) | shares	1,925
Balance, weighted average exercise price (in dollars per share) | $ / shares	$ 75.5
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Grants in Period (in shares) | shares	65
Granted, weighted average exercise price (in dollars per share) | $ / shares	$ 65.88
Exercised (in shares) | shares	(47)
Exercised, weighted average exercise price (in dollars per share) | $ / shares	$ 67.95
Balance (in shares) | shares	1,943
Balance, weighted average exercise price (in dollars per share) | $ / shares	$ 75.36
Balance, average remaining contractual term (Year)	5 years 2 months 12 days
Balance, aggregate instrinsic value | $	$ 73,466
Exercisable (in shares) | shares	1,109
Exercisable, weighted average exercise price (in dollars per share) | $ / shares	$ 22.88
Exercisable, average remaining contractual term (Year)	3 years 3 months 18 days
Exercisable, aggregate instrinsic value | $	$ 72,115

Note 11 - Equity Incentive Pl_6

Note 11 - Equity Incentive Plans and Equity - Restricted Stock Units Award Activity (Details)	12 Months Ended
	Dec. 31, 2023 $ / shares shares
Restricted Stock Units (RSUs) [Member]
Balance (in shares) | shares	278
Balance, weighted average grant date fair value (in dollars per share) | $ / shares	$ 74.52
Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Grants in Period (in shares) | shares	171
Granted, weighted average grant date fair value (in dollars per share) | $ / shares	$ 59.89
Exercised/Vested (in shares) | shares	(64)
Exercised/Vested, weighted average grant date fair value (in dollars per share) | $ / shares	$ 80.14
Forfeited (in shares) | shares	(13)
Forfeited, weighted average grant date fair value (in dollars per share) | $ / shares	$ 70.53
Balance (in shares) | shares	372
Balance, weighted average grant date fair value (in dollars per share) | $ / shares	$ 66.97
Performance Based Restricted Stock Units [Member]
Balance (in shares) | shares	176
Balance, weighted average grant date fair value (in dollars per share) | $ / shares	$ 63.01
Exercised/Vested (in shares) | shares	(2)
Exercised/Vested, weighted average grant date fair value (in dollars per share) | $ / shares	$ 111.65
Forfeited (in shares) | shares	(7)
Forfeited, weighted average grant date fair value (in dollars per share) | $ / shares	$ 71.77
Balance (in shares) | shares	167
Balance, weighted average grant date fair value (in dollars per share) | $ / shares	$ 62.11

Note 11 - Equity Incentive Pl_7

Note 11 - Equity Incentive Plans and Equity - Schedule Of Share Based Payment Award Stock Options Valuation Assumptions (Details) - Share-Based Payment Arrangement, Option [Member] - $ / shares	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Weighted average exercise price of options granted (in dollars per share)	$ 64.05	$ 67.02	$ 155
Expected volatility	51.80%	52.50%	50.40%
Average expected terms in years (Year)	6 years 4 months 24 days	6 years 6 months
Risk-free interest rate	4.50%	3.80%
Expected dividend yield	0%	0%	0%
Minimum [Member]
Average expected terms in years (Year)			6 years 1 month 6 days
Risk-free interest rate			1.10%

Note 12 - Net Loss Per Share _3

Note 12 - Net Loss Per Share Attributable to Common Stockholders (Details Textual) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Preferred Stock Dividends and Other Adjustments, Total	$ 0	$ 0	$ 0

Note 12 - Net Loss Per Share _4

Note 12 - Net Loss Per Share Attributable to Common Stockholders - Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share (Details) - shares shares in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Antidilutive Securities (in shares)	8,420	2,673	2,437
Service Period Stock Options [Member]
Antidilutive Securities (in shares)	1,163	1,291	1,291
Restricted Stock Units (RSUs) [Member]
Antidilutive Securities (in shares)	372	275	173
Performance Stock Options [Member]
Antidilutive Securities (in shares)	1,109	1,107	972
Convertible Senior Notes [Member]
Antidilutive Securities (in shares)	5,776	0	0

Note 13 - Retirement Plan (Deta

Note 13 - Retirement Plan (Details Textual) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Defined Contribution Plan, Employer Discretionary Contribution Amount	$ 3,109	$ 2,297	$ 1,829
Maximum [Member]
Defined Contribution Plan, Maximum Annual Contributions Per Employee, Percent		50%

Note 14 - Concentrations (Detai

Note 14 - Concentrations (Details Textual) $ in Millions	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022 USD ($)	Dec. 31, 2021
Customer Concentration Risk [Member] | Revenue Benchmark [Member]
Number of Distributors	1	1	1
Number of Major Customers	1	1	0
Customer Concentration Risk [Member] | Revenue Benchmark [Member] | One Distributor [Member]
Concentration Risk, Percentage	9%	8%	16%
Customer Concentration Risk [Member] | Revenue Benchmark [Member] | One Customer [Member]
Concentration Risk, Percentage	10%	10%
Customer Concentration Risk [Member] | Accounts Receivable [Member]
Number of Distributors	1	2	2
Number of Major Customers	2	2	2
Customer Concentration Risk [Member] | Accounts Receivable [Member] | One Distributor [Member]
Concentration Risk, Percentage	15%	15%	20%
Customer Concentration Risk [Member] | Accounts Receivable [Member] | Customer One[Member]
Concentration Risk, Percentage	21%	26%	14%
Customer Concentration Risk [Member] | Accounts Receivable [Member] | Customer Two [Member]
Concentration Risk, Percentage	13%	11%	13%
Customer Concentration Risk [Member] | Accounts Receivable [Member] | Two Distributor [Member]
Concentration Risk, Percentage		6%	10%
Supplier Concentration Risk [Member] | Cost of Goods and Service, Product and Service Benchmark [Member] | Raw Materials [Member]
Concentration Risk, Percentage	29%	33%	21%
Number of Vendors	1	1	1
Supplier Concentration Risk [Member] | Cost of Goods and Service, Product and Service Benchmark [Member] | Packaging Materials [Member]
Concentration Risk, Percentage	96%	91%	84%
Number of Vendors	5	5	5
Maximum [Member]
Cash, FDIC Insured Amount		$ 250