Freshpet (FRPT) 10-Q 12 Nov 15 2015 Q3 Quarterly report Financial data

Document and Entity Information

Document and Entity Information - shares	9 Months Ended
	Sep. 30, 2015	Nov. 10, 2015
Document And Entity Information [Abstract]
Document Type	10-Q
Amendment Flag	false
Document Period End Date	Sep. 30, 2015
Document Fiscal Year Focus	2,015
Document Fiscal Period Focus	Q3
Trading Symbol	FRPT
Entity Registrant Name	FRESHPET, INC.
Entity Central Index Key	1,611,647
Current Fiscal Year End Date	--12-31
Entity Filer Category	Non-accelerated Filer
Entity Common Stock, Shares Outstanding		33,512,774

CONSOLIDATED BALANCE SHEETS (Un

CONSOLIDATED BALANCE SHEETS (Unaudited) - USD ($)	Sep. 30, 2015	Dec. 31, 2014
CURRENT ASSETS:
Cash and cash equivalents	$ 15,250,752	$ 36,259,252
Short-term investments	3,749,205
Accounts receivable, less allowance for doubtful accounts	7,029,355	5,360,400
Inventories, net	6,802,023	7,314,151
Prepaid expenses and other current assets	295,556	1,291,379
Total Current Assets	33,126,891	50,225,182
Property, plant and equipment, net	73,882,133	57,825,961
Deposits on equipment	3,371,873	2,883,234
Other assets	1,575,475	1,527,483
Total Assets	111,956,372	112,461,860
CURRENT LIABILITIES:
Accounts payable	6,715,779	5,423,905
Accrued expenses	2,171,909	2,938,316
Accrued warrants	301,857	706,940
Total Current Liabilities	9,189,545	9,069,161
Total Liabilities	9,189,545	9,069,161
STOCKHOLDERS' EQUITY:
Common stock — voting, $0.001 par value, 200,000,000 shares authorized, 33,512,774 and 33,468,342 issued and outstanding on September 30, 2015 and December 31, 2014, respectively	33,513	33,468
Additional paid-in capital	294,082,039	288,216,882
Accumulated deficit	(191,348,725)	(184,857,651)
Total Stockholders' Equity	102,766,827	103,392,699
Total Liabilities and Stockholders' Equity	$ 111,956,372	$ 112,461,860

CONSOLIDATED BALANCE SHEETS (U3

CONSOLIDATED BALANCE SHEETS (Unaudited) (Parenthetical) - $ / shares	Sep. 30, 2015	Dec. 31, 2014
Statement Of Financial Position [Abstract]
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	200,000,000	200,000,000
Common stock, shares issued	33,512,774	33,468,342
Common stock, shares outstanding	33,512,774	33,468,342

CONSOLIDATED STATEMENTS OF OPER

CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS (Unaudited) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2015	Sep. 30, 2014	Sep. 30, 2015	Sep. 30, 2014
Income Statement [Abstract]
NET SALES	$ 30,570,506	$ 22,519,672	$ 85,984,583	$ 62,255,907
COST OF GOODS SOLD	16,523,960	11,645,685	45,024,855	32,015,950
GROSS PROFIT	14,046,546	10,873,987	40,959,728	30,239,957
SELLING, GENERAL, AND ADMINISTRATIVE EXPENSES	15,584,998	12,212,406	47,071,005	37,208,200
LOSS FROM OPERATIONS	(1,538,452)	(1,338,419)	(6,111,277)	(6,968,243)
OTHER EXPENSES:
Other Expenses, net	(8,078)	(108,872)	(72,759)	(193,948)
Fees on Debt Guarantee		(6,816,055)		(10,461,271)
Interest Expense	(113,820)	(1,211,895)	(262,038)	(3,244,805)
Other Expenses, Total	(121,898)	(8,136,822)	(334,797)	(13,900,024)
LOSS BEFORE INCOME TAXES	(1,660,350)	(9,475,241)	(6,446,074)	(20,868,267)
INCOME TAX EXPENSE	15,000	8,000	45,000	24,000
NET LOSS	(1,675,350)	(9,483,241)	(6,491,074)	(20,892,267)
NET LOSS ATTRIBUTABLE TO COMMON STOCKHOLDERS	$ (1,675,350)	$ (12,380,255)	$ (6,491,074)	$ (30,636,971)
NET LOSS PER SHARE ATTRIBUTABLE TO COMMON STOCKHOLDERS
-BASIC	$ (0.05)	$ (1.19)	$ (0.19)	$ (2.94)
-DILUTED	$ (0.05)	$ (1.19)	$ (0.19)	$ (2.94)
WEIGHTED AVERAGE SHARES OF COMMON STOCK OUTSTANDING USED IN COMPUTING NET LOSS PER SHARE ATTRIBUTABLE TO COMMON STOCKHOLDERS
-BASIC	33,509,303	10,421,419	33,488,161	10,421,419
-DILUTED	33,509,303	10,421,419	33,488,161	10,421,419

CONSOLIDATED STATEMENT OF CASH

CONSOLIDATED STATEMENT OF CASH FLOWS (Unaudited) - USD ($)	9 Months Ended
	Sep. 30, 2015	Sep. 30, 2014
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss	$ (6,491,074)	$ (20,892,267)
Adjustments to reconcile net loss to net cash flows provided by (used in) operating activities:
Provision for (gains) losses on accounts receivable	(2,784)	220,728
Loss on disposal of equipment and deposits on equipment	83,322	146,837
Fees on debt guarantee		10,461,271
Share based compensation	5,490,090	728,778
Fair value adjustment for outstanding warrants	(405,083)
Change in reserve for inventory obsolescence	32,877	(95,168)
Depreciation and amortization	5,543,031	4,744,857
Amortization of deferred financing costs and loan discount	108,961	189,071
Changes in operating assets and liabilities
Accounts receivable	(1,666,171)	(953,138)
Inventories	479,251	(1,258,228)
Prepaid expenses and other current assets	995,823	(41,016)
Other assets	(164,798)	(1,683,024)
Accounts payable	1,698,144	3,069,084
Accrued expenses and accrued interest on long-term debt	(732,021)	1,878,048
Net cash flows provided by (used in) operating activities	4,969,568	(3,484,167)
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of short-term investments	(7,499,205)
Proceeds from maturities of short-term investments	3,750,000
Acquisitions of property, plant and equipment, software and deposits on equipment	(17,565,512)	(13,415,412)
Acquisitions of land and building	(4,984,501)
Proceeds from sale of equipment	29,400	162,043
Net cash flows used in investing activities	(26,269,818)	(13,253,369)
CASH FLOWS FROM FINANCING ACTIVITIES:
Borrowings on long-term debt		9,500,000
Exercise of options to purchase common stock	291,750
Proceeds from preferred stock - Series C issued		6,550,984
Net cash flows provided by financing activities	291,750	16,050,984
NET CHANGE IN CASH AND CASH EQUIVALENTS	(21,008,500)	(686,552)
CASH AND CASH EQUIVALENTS, BEGINNING OF YEAR	36,259,252	2,444,754
CASH AND CASH EQUIVALENTS, END OF PERIOD	15,250,752	1,758,202
SUPPLEMENTAL CASH FLOW INFORMATION:
Interest paid	175,577	2,925,699
NON-CASH INVESTING AND FINANCING ACTIVITIES:
Preferred stock dividend accretion		9,744,704
Property, plant and equipment purchases in accounts payable	$ 577,689	$ 1,551,602

Nature of the Business and Summ

Nature of the Business and Summary of Significant Accounting Policies	9 Months Ended
	Sep. 30, 2015
Accounting Policies [Abstract]
Nature of the Business and Summary of Significant Accounting Policies	Note 1 – Nature of the Business and Summary of Significant Accounting Policies: Nature of the Business – Freshpet, Inc. (hereafter referred to as “Freshpet,” “we” or the “Company”), a Delaware corporation, manufactures and markets natural fresh, refrigerated meals and treats for dogs and cats. The Company’s products are distributed throughout the United States and Canada into major retail classes including Grocery and Mass (which includes club) as well as Pet Specialty and Natural retail. Principles of Consolidation – The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the U.S. (“U.S. GAAP”). The financial statements include the accounts of the Company as well as the Company’s wholly-owned subsidiary. All significant intercompany accounts and transactions have been eliminated in consolidation. Basis of Presentation - The accompanying consolidated balance sheet as of September 30, 2015, statements of operations and comprehensive loss for the three and nine months ended September 30, 2015 and 2014, and statements of cash flows for the nine months ended September 30, 2015 and 2014 are unaudited. The interim unaudited financial statements have been prepared on the same basis as the annual audited financial statements and in accordance with the rules and regulations of the United States Securities and Exchange Commission. In the opinion of management, the interim unaudited financial statements reflect all adjustments, which include only normal recurring adjustments, necessary for the fair statement of the Company’s financial position as of September 30, 2015, the results of its operations for the three and nine months ended September 30, 2015 and 2014, and its cash flows for the nine months ended September 30, 2015 and 2014. The financial data and other information disclosed in these notes related to the three and nine months ended September 30, 2015 and 2014 are unaudited. The results for the three and nine months ended September 30, 2015 are not necessarily indicative of results to be expected for the year ending December 31, 2015, any other interim periods, or any future year or period. These consolidated financial statements should be read in conjunction with the audited consolidated financial statements and accompanying notes in Item 8 of Part II, “Financial Statements and Supplementary Data,” of our Form 10-K. Estimates and Uncertainties - The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results, as determined at a later date, could differ from those estimates. Short-Term Investments – The Company holds interest-bearing certificates of deposits with financial institutions with maturities ranging from three months to one year. Certificates of deposit are classified as short-term investments and interest is recorded as other expenses, net. Historically, interest income has not been material. The Company will continue to monitor interest income and will disclose separately if significant. Reclassifications – Certain prior period amounts were reclassified to conform to the current year’s presentation.

Recently Issued Accounting Stan

Recently Issued Accounting Standards	9 Months Ended
	Sep. 30, 2015
Accounting Policies [Abstract]
Recently Issued Accounting Standards	Note 2 – Recently Issued Accounting Standards: On May 28, 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers”, which requires an entity to recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. The ASU will replace most existing revenue recognition guidance in U.S. GAAP when it becomes effective. In August 2015, the FASB amended the effective date of this ASU to fiscal years beginning after December 15, 2017, and early adoption is only permitted for fiscal years beginning after December 15, 2016. The standard permits the use of either the retrospective or cumulative effect transition method. The Company is evaluating the effect that ASU 2014-09 will have on its consolidated financial statements and related disclosures. The Company has not yet selected a transition method nor has it determined the effect of the standard on its ongoing financial reporting. On April 7, 2015, the FASB issued ASU 2015-03, “Interest—Imputation of Interest,” which requires that debt issuance cost be presented on the balance sheet as a direct deduction from the carrying amount of debt liability, consistent with debt discounts or premiums. This new guidance will be effective for the Company beginning January 1, 2016. ASU 2015-03 will not have an impact on the Company’s consolidated financial statements other than presentation. In July 2015, the FASB issued ASU 2015-11, “Simplifying the Measurement of Inventory,” which requires that an entity carry its inventory at lower of cost or net realizable value (which replaces “lower of cost or market”) if the FIFO or average cost methods are used. This new guidance will be effective for the Company beginning January 1, 2016. The effects of ASU 2015-11 will depend on future valuation of our inventory.

Inventories

Inventories	9 Months Ended
	Sep. 30, 2015
Inventory Disclosure [Abstract]
Inventories	Note 3 – Inventories: September 30, 2015 December 31, 2014 Raw Materials and Work in Process $ 1,521,456 $ 2,321,458 Packaging Components Material 1,277,852 1,158,967 Finished Goods 4,041,331 3,905,219 6,840,639 7,385,644 Reserve for Obsolete Inventory (38,616 ) (71,493 ) $ 6,802,023 $ 7,314,151

Property, Plant and Equipment

Property, Plant and Equipment	9 Months Ended
	Sep. 30, 2015
Property Plant And Equipment [Abstract]
Property, Plant and Equipment	Note 4 – Property, Plant and Equipment: Property, plant and equipment, net are summarized as follows: September 30, 2015 December 31, 2014 Refrigeration Equipment $ 53,210,667 $ 47,789,991 Machinery and Equipment 20,169,296 19,677,778 Building, Land, and Improvements 14,991,441 9,985,917 Furniture and Office Equipment 2,023,912 1,826,249 Leasehold Improvements 140,672 627,962 Construction in Progress 12,020,053 1,941,754 Automotive Equipment 317,292 314,885 102,873,333 82,164,536 Less: Accumulated Depreciation and Amortization (28,991,200 ) (24,338,575 ) $ 73,882,133 $ 57,825,961 Depreciation expense related to property, plant and equipment totaled $1,888,244 and $5,455,489 for the three and nine months ended September 30, 2015, of which $645,033 and $1,896,763 was recorded to cost of goods sold for the three and nine months ended September 30, 2015, with the remainder of depreciation and amortization expense recorded to selling, general and administrative expense. Depreciation expense related to property, plant and equipment totaled $1,601,311 and $4,699,405 for the three and nine months ended September 30, 2014, of which $609,666 and $1,841,150 was recorded to cost of goods sold for the three and nine months ended September 30, 2014, with the remainder of depreciation and amortization expense recorded to selling, general and administrative expense. During the three months ended March 31, 2014, the Company completed a project to analyze the estimated future years of service on its existing refrigeration equipment. Based on this analysis, the Company estimates that the useful life of its refrigeration equipment increased from 6 to 9 years. The Company applied this change in estimate prospectively, which reduced depreciation by approximately $1.8 million for fiscal year 2014 and is expected to reduce depreciation by $2.0 million for fiscal year 2015. The useful life of the other classes of property, plant and equipment remains unchanged. In June 2015, the Company purchased a building and 6.5 acres of land adjacent to the Company’s manufacturing facility in Bethlehem, Pennsylvania. The assets have been recorded in Building, Land and Improvements at a cost of approximately $5.0 million, of which approximately $2.1 million was the value of the land, with the remaining portion representing the value of the building. As of September 30, 2015 the previous owner was occupying the land and building but expected to vacate no later than April 1, 2016.

Accrued Expenses

Accrued Expenses	9 Months Ended
	Sep. 30, 2015
Payables And Accruals [Abstract]
Accrued Expenses	Note 5 – Accrued Expenses: September 30, 2015 December 31, 2014 Accrued Compensation $ 653,613 $ 1,802,756 Other Accrued Expenses 378,671 406,179 Accrued Marketing 70,822 127,028 Accrued Freight 155,075 97,561 Accrued Chiller Maintenance 867,842 349,792 Accrued Sales and Use Tax 45,886 155,000 $ 2,171,909 $ 2,938,316

Debt

Debt	9 Months Ended
	Sep. 30, 2015
Debt Disclosure [Abstract]
Debt	Note 6 – Debt: Prior to the Initial Public Offering (the “IPO”) and related debt refinancing, the Company’s outstanding debt consisted of a $1.5 million stockholder note (the “Stockholder Note”), a $27.0 million revolving note payable (the “$27.0 Million Revolver”), a $62.5 million revolving note payable (the “$62.5 Million Revolver”) and $2.0 million in stockholder convertible notes (the “Convertible Notes”). Each of these was repaid concurrent with the closing of the IPO. On November 13, 2014, in connection with the IPO, the Company entered into senior secured credit facilities (the “Debt Refinancing”) comprised of a 5-year $18.0 million term facility (the “Term Facility”), a 3-year $10.0 million revolving facility (the “Revolving Facility”) and a $12.0 million additional term loan commitment earmarked primarily for capital expenditures (the “Capex Commitments” and together with the Term Facility and Revolving Facility, the “Credit Facilities” and such loan agreement, the “Loan Agreement”). On December 23, 2014, the Company repaid the outstanding $18.0 million under the Term Facility and modified the terms of the $40.0 million Credit Facilities. The $18.0 million term facility was extinguished, the 3-year $10.0 million Revolving Facility remained unchanged, and the $12.0 million term loan commitment earmarked for capital expenditures was increased to $30.0 million. Any drawn Capex Commitments will mature on the fifth anniversary of the execution of the Loan Agreement. Any undrawn Capex Commitments will expire on the third anniversary of the execution of the Loan Agreement. Under the terms of the Loan Agreement, the commitments for the Revolving Facility may be increased up to $20.0 million subject to certain conditions. The Loan Agreement provides for the maintenance of various covenants, including financial covenants, and includes events of default that are customary for facilities of this type. As of September 30, 2015, the Company was in compliance with all the covenants in the Loan Agreement and had no debt outstanding under the Credit Facilities.

Redeemable Preferred Stock

Redeemable Preferred Stock	9 Months Ended
	Sep. 30, 2015
Temporary Equity Disclosure [Abstract]
Redeemable Preferred Stock	Note 7 – Redeemable Preferred Stock: Concurrent with the closing of the IPO on November 13, 2014, the Company redeemed all of the outstanding shares of its Series B Preferred Stock (“Series B”), including cumulative dividends, for a cash payment of $34,998,957. Additionally, immediately prior to the closing of the IPO, the Company converted the outstanding shares of its Series C Preferred Stock (“Series C”) to 11,067,090 shares of its common stock. Based on the Series C anti-dilutive clause, the conversion from Series C to common stock was to be equivalent to the 1-to-0.7396 common stock share split that occurred in connection with the IPO. The converted Series C included 2,477,756 Series C shares related to the Fees on Debt Guarantee, which were converted to 1,832,531 shares of common stock. During the nine months ended September 30, 2014, the company issued 1,247,808 shares of Series C at $5.25 per share, with no shares issued during the three months ended September 30, 2014. The dividends accrued during the three months ended September 30, 2014 were $1,242,625 for the Series B and $1,654,389 for the Series C. The dividends accrued during the nine months ended September 30, 2014 were $3,594,756 for the Series B and $6,149,948 for the Series C. There were no dividends accrued during the nine months ended September 30, 2015 due to the redemption of Series B and conversion of Series C upon the close of the IPO.

Guarantee Agreement

Guarantee Agreement	9 Months Ended
	Sep. 30, 2015
Guarantees [Abstract]
Guarantee Agreement	Note 8 – Guarantee Agreement: In connection with the $62.5 Million Revolver (see Note 6), the Company entered into a Fee and Reimbursement Agreement with certain stockholders who were guarantors of the $62.5 Million Revolver. That agreement stipulated that the Company would pay each guarantor a contingent fee equal to 10% per annum of the amount that each guarantor had committed to guarantee. The payment was to be made in the form of newly issued shares of Series C at a price of $5.25 per share. The fee accrued only from and after the date that the guarantor entered into the guarantee, and if at any time any guarantor’s obligation was terminated in full or in part, the fee would continue to accrue only with respect to the amount, if any, of such guarantor’s remaining commitment relating to the $62.5 Million Revolver. Immediately prior to the closing of the IPO, the Company converted outstanding fees under the Fee and Reimbursement Agreement into 2,477,756 shares of Series C, which were then converted into 1,832,531 shares of common stock. The fees on debt guarantee were recognized as a liability by the Company and recorded at fair value at issuance. The instrument was then adjusted to its then fair value at each reporting period with changes in fair value recorded in the consolidated statement of operations and comprehensive loss. Historically, the Company measured the fair value of the outstanding fees on debt guarantee using an option pricing method with several possible distribution outcomes depending on the timing and kind of liquidity event. Expected volatility was estimated utilizing the historical volatility of similar companies. The risk-free interest rates were based on the U.S. Treasury yield for a period consistent with the expected contractual life.

Equity Incentive Plans

Equity Incentive Plans	9 Months Ended
	Sep. 30, 2015
Disclosure Of Compensation Related Costs Sharebased Payments [Abstract]
Equity Incentive Plans	Note 9 – Equity Incentive Plans: Total compensation cost for share-based payments recognized for the three months ended September 30, 2015 and 2014 was $ 1,853,491 242,926 2006 Stock Plan —In December 2006, the Company approved the 2006 Stock Plan (the “2006 Plan”) under which options to purchase approximately 624,223 shares of the Company’s common stock were granted to employees and affiliates of the Company. These options vest over 5 years. Certain option awards provide for accelerated vesting if there is a change in control (as defined in the 2006 Plan). The options granted have maximum contractual terms of up to 10 years. At September 30, 2015, there were zero shares available for grant as the plan is frozen. During the three months ended September 30, 2015, 6,221 shares were exercised at a weighted average exercise price of $6.27. During the nine months ended September 30, 2015, there were 37,119 shares exercised at a weighted average exercise price of $6.46. 2010 Stock Plan —In December 2010, the Company approved the 2010 Stock Plan (the “2010 Plan”) under which options to purchase approximately 2,146,320 shares of the Company’s common stock were granted to employees, directors, and affiliates of the Company (in 2012, the 2010 Plan was amended to allow for the granting of approximately 2,220,280 options to purchase shares of the Company’s common stock). These options are either time-based (vest over 4 years), performance-based (vest when performance targets are met, as defined in the stock option grant agreement), or vest at the occurrence of an exit event which is defined as a Change of Control in the Company or an initial public offering registered under the Securities Act, as defined in the stock grant agreement . In November, 2014, the Company modified performance-based awards and exit-event awards under the 2010 Plan. Performance-based awards were modified to time vested awards that cliff vest over two years. At the time of modification, the original performance-based awards’ vesting criteria was not considered probable. The exit-event awards were modified to performance-based awards. At December 31, 2014, the new performance-based awards’ vesting criteria was considered probable. The modified awards were fair valued on the modification date. The options granted have maximum contractual terms of 10 years. The Company’s board of directors froze the 2010 Stock Plan such that no further grants may be issued under the 2010 Stock Plan. During the three months ended September 30, 2015, there were 1,449 shares exercised at a weighted average exercise price of $7.10. During the nine months ended September 30, 2015, there were 7,313 shares exercised at a weighted average exercise price of $7.10. 2014 Omnibus Incentive Plan —In November 2014, the Company approved the 2014 Omnibus Incentive Plan (the “2014 Plan”) under which 1,479,200 shares of common stock may be issued or used for reference purposes as awards granted under the 2014 Plan. These awards may be in the form of stock options, stock appreciation rights, restricted stock, as well as other stock-based and cash-based awards. As of September 30, 2015, the stock options granted were either time-based (cliff vest over 3 years) or performance-based (vest when performance targets are met, as defined in the stock option grant agreement). In addition to stock options granted under the 2014 Plan, the Company may issue restricted stock units to the members of its board of directors as compensation for their services. The fair value of restricted stock units is based on the share price on the date of grant. Restricted stock units granted in 2014 vest over one year, and the Company will settle these awards by common stock transfer. During the three months ended September 30, 2015, there were no restricted stock units granted. During the three months ended September 30, 2015, there were no grants or exercises. During the nine months ended September 30, 2015 there were 6,550 units granted, at a weighted average exercise price of $17.00, and there were no exercises. At September 30, 2015, there were 936,648 shares of common stock available to be issued or used for reference purposes under the 2014 Plan.

Net Loss Attributable to Common

Net Loss Attributable to Common Stockholders	9 Months Ended
	Sep. 30, 2015
Earnings Per Share [Abstract]
Net Loss Attributable to Common Stockholders	Note 10 – Net Loss Attributable to Common Stockholders: Basic net loss per share of common stock is calculated by dividing net loss attributable to common stockholders by the weighted-average number of shares of common stock outstanding for the period. Diluted net loss per share of common stock is computed by giving effect to all potentially dilutive securities. Diluted net loss per share of common stock is the same as basic net loss per share of common stock, due to the fact that potentially dilutive securities would have an antidilutive effect as the Company incurred a net loss for the three and nine months ended September 30, 2015 and September 30, 2014. The potentially dilutive securities excluded from the determination of diluted loss per share, as their effect is antidilutive, are as follows: Three months ended Nine months ended September 30, September 30, 2015 2014 2015 2014 Convertible Preferred Series C (on an as-if converted basis) — 9,234,560 — 8,967,953 Service Period Stock Options 1,980,651 1,082,000 2,000,929 1,082,285 Warrants 61,117 61,117 61,117 61,117 Total 2,041,768 10,377,677 2,062,046 10,111,355 The computation of net income attributable to common stockholders is as follows: Three months ended Nine months ended September 30, September 30, 2015 2014 2015 2014 Net loss $ (1,675,350 ) $ (9,483,241 ) $ (6,491,074 ) $ (20,892,267 ) Preferred stock dividends on Series B and Series C* — (2,897,014 ) — (9,744,704 ) Net loss attributable to common stockholders $ (1,675,350 ) $ (12,380,255 ) $ (6,491,074 ) $ (30,636,971 ) * See Note 7 for further detail.

Related Party Disclosures

Related Party Disclosures	9 Months Ended
	Sep. 30, 2015
Related Party Transactions [Abstract]
Related Party Transactions	Note 11 – Related Party Transactions: Payments of $1,563,245 and $4,448,727 for the three and nine months ended September 30, 2015, were made to one stockholder for the purchase of raw materials. Payments of $1,279,523 and $3,492,783 for the three and nine months ended September 30, 2014, were made to one stockholder for the purchase of raw materials. In addition, there were payments of $2,415 and $161,627 for the three and nine months ended September 30, 2015, and $19,841 and $163,471 for the three and nine months ended September 30, 2014, related to rent and associated utilities and maintenance to a stockholder who was also a landlord of one of our locations. The rent and associated utilities and maintenance cost were at market rates. As of September 30, 2015 the Company was no longer occupying the space, and as such, will no longer incur rent for this space. None of the payments made above were to stockholders who are either an employee, board member, subsidiary, or affiliate of the Company. Certain stockholders of the Company were guarantors of the $62.5 Million Revolver. Pursuant to a Fee and Reimbursement Agreement, the Company was to pay each such guarantor a contingent fee equal to 10% per annum of the amount that each guarantor had committed to guarantee. The $62.5 Million Revolver was repaid in connection with the IPO. See Note 8 for further detail.

Concentrations

Concentrations	9 Months Ended
	Sep. 30, 2015
Risks And Uncertainties [Abstract]
Concentrations	Note 12 – Concentrations: Concentration of Credit Risk —The Company maintains its cash balances in financial institutions which are insured by the Federal Deposit Insurance Corporation (“FDIC”) up to $250,000 each. At times, such balances may be in excess of the FDIC insurance limit. Major Customers —For the three months ended September 30, 2015 and 2014, net sales to one of our distributors, which sells directly to three of our customers, accounted for 21% of our net sales in both periods. For the three months ended September 30, 2015, one customer accounted for 11% of our net sales, while for the same period in 2014, no customer accounted for more than 10% of our net sales. For the nine months ended September 30, 2015 and 2014, net sales to one of our distributors which sells directly to three of our customers, accounted for 21% and 22% of our net sales, respectively. For the nine months ended September 30, 2015 one customer accounted for 11% of our net sales, while for the same period in 2014, no customer accounted for more than 10% of our net sales. Major Suppliers —The Company purchased approximately 24% of its raw materials from one vendor during the three months ended September 30, 2015 and 40% of its raw materials from three vendors during the nine months ended September 30, 2015, each of which individually make up 10% of the company’s raw material purchases. During the three and nine months ended months ended September 30, 2014 approximately 51% and 52% of its raw materials were from three vendors, each of which individually make up 10% of raw material purchases, during the respective period. The Company also purchased approximately 86% and 92% of its treats finished goods from three vendors for the three and nine months ended September 30, 2015, each of which individually make up 10% of the Company’s purchased treats finished goods. The company purchased approximately 88% and 82% of its treats finished goods from two vendors for the three and nine months ended September 30, 2014 each of which individually make up 10% of the Company’s purchased treats finished goods. The Company purchased approximately 69% and 70% of its packaging material from three vendors during the three and nine months ended September 30, 2015, each of which individually make up 10% of the Company’s purchased packaging material. The Company purchased approximately 82% and 75% of its packaging material from three vendors during the three and nine months ended September 30, 2014, each of which individually make up 10% of the Company’s purchased packaging material. Net Sales By Class of Retail – The following table sets forth net sales by class of retail: Three months ended Nine months ended September 30, September 30, 2015 2014 2015 2014 Grocery, Mass and Club $ 23,540,110 $ 16,671,443 $ 65,654,024 $ 46,522,636 Pet Specialty, Natural and Other 7,030,396 5,848,229 20,330,559 15,733,271 Net Sales $ 30,570,506 $ 22,519,672 $ 85,984,583 $ 62,255,907

Subsequent Events

Subsequent Events	9 Months Ended
	Sep. 30, 2015
Subsequent Events [Abstract]
Subsequent Events	Note 13 – Subsequent Events: The Company evaluates events that have occurred after the balance sheet date but before the financial statements are issued. Based upon the evaluation, the Company did not identify any recognized or unrecognized subsequent events that have required adjustment or disclosure in the financial statements.

Nature of the Business and Su19

Nature of the Business and Summary of Significant Accounting Policies (Policies)	9 Months Ended
	Sep. 30, 2015
Accounting Policies [Abstract]
Nature of the Business	Nature of the Business – Freshpet , Inc. (hereafter referred to as “Freshpet,” “we” or the “Company”), a Delaware corporation, manufactures and markets natural fresh, refrigerated meals and treats for dogs and cats. The Company’s products are distributed throughout the United States and Canada into major retail classes including Grocery and Mass (which includes club) as well as Pet Specialty and Natural retail.
Principles of Consolidation	Principles of Consolidation – The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the U.S. (“U.S. GAAP”). The financial statements include the accounts of the Company as well as the Company’s wholly-owned subsidiary. All significant intercompany accounts and transactions have been eliminated in consolidation.
Basis of Presentation	Basis of Presentation - The accompanying consolidated balance sheet as of September 30, 2015, statements of operations and comprehensive loss for the three and nine months ended September 30, 2015 and 2014, and statements of cash flows for the nine months ended September 30, 2015 and 2014 are unaudited. The interim unaudited financial statements have been prepared on the same basis as the annual audited financial statements and in accordance with the rules and regulations of the United States Securities and Exchange Commission. In the opinion of management, the interim unaudited financial statements reflect all adjustments, which include only normal recurring adjustments, necessary for the fair statement of the Company’s financial position as of September 30, 2015, the results of its operations for the three and nine months ended September 30, 2015 and 2014, and its cash flows for the nine months ended September 30, 2015 and 2014. The financial data and other information disclosed in these notes related to the three and nine months ended September 30, 2015 and 2014 are unaudited. The results for the three and nine months ended September 30, 2015 are not necessarily indicative of results to be expected for the year ending December 31, 2015, any other interim periods, or any future year or period. These consolidated financial statements should be read in conjunction with the audited consolidated financial statements and accompanying notes in Item 8 of Part II, “Financial Statements and Supplementary Data,” of our Form 10-K.
Estimates and Uncertainties	Estimates and Uncertainties - The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results, as determined at a later date, could differ from those estimates.
Short-Term Investments	Short-Term Investments – The Company holds interest-bearing certificates of deposits with financial institutions with maturities ranging from three months to one year. Certificates of deposit are classified as short-term investments and interest is recorded as other expenses, net. Historically, interest income has not been material. The Company will continue to monitor interest income and will disclose separately if significant.
Reclassifications	Reclassifications – Certain prior period amounts were reclassified to conform to the current year’s presentation.

Inventories (Tables)

Inventories (Tables)	9 Months Ended
	Sep. 30, 2015
Inventory Disclosure [Abstract]
Summary of Inventories	September 30, 2015 December 31, 2014 Raw Materials and Work in Process $ 1,521,456 $ 2,321,458 Packaging Components Material 1,277,852 1,158,967 Finished Goods 4,041,331 3,905,219 6,840,639 7,385,644 Reserve for Obsolete Inventory (38,616 ) (71,493 ) $ 6,802,023 $ 7,314,151

Property, Plant and Equipment (

Property, Plant and Equipment (Tables)	9 Months Ended
	Sep. 30, 2015
Property Plant And Equipment [Abstract]
Summary of Property, Plant and Equipment, Net	Property, plant and equipment, net are summarized as follows: September 30, 2015 December 31, 2014 Refrigeration Equipment $ 53,210,667 $ 47,789,991 Machinery and Equipment 20,169,296 19,677,778 Building, Land, and Improvements 14,991,441 9,985,917 Furniture and Office Equipment 2,023,912 1,826,249 Leasehold Improvements 140,672 627,962 Construction in Progress 12,020,053 1,941,754 Automotive Equipment 317,292 314,885 102,873,333 82,164,536 Less: Accumulated Depreciation and Amortization (28,991,200 ) (24,338,575 ) $ 73,882,133 $ 57,825,961

Accrued Expenses (Tables)

Accrued Expenses (Tables)	9 Months Ended
	Sep. 30, 2015
Payables And Accruals [Abstract]
Summary of Accrued Expenses	September 30, 2015 December 31, 2014 Accrued Compensation $ 653,613 $ 1,802,756 Other Accrued Expenses 378,671 406,179 Accrued Marketing 70,822 127,028 Accrued Freight 155,075 97,561 Accrued Chiller Maintenance 867,842 349,792 Accrued Sales and Use Tax 45,886 155,000 $ 2,171,909 $ 2,938,316

Net Loss Attributable to Comm23

Net Loss Attributable to Common Stockholders (Tables)	9 Months Ended
	Sep. 30, 2015
Earnings Per Share [Abstract]
Schedule of Antidilutive Securities	The potentially dilutive securities excluded from the determination of diluted loss per share, as their effect is antidilutive, are as follows: Three months ended Nine months ended September 30, September 30, 2015 2014 2015 2014 Convertible Preferred Series C (on an as-if converted basis) — 9,234,560 — 8,967,953 Service Period Stock Options 1,980,651 1,082,000 2,000,929 1,082,285 Warrants 61,117 61,117 61,117 61,117 Total 2,041,768 10,377,677 2,062,046 10,111,355
Schedule of Net Income Attributable to Common Stockholders	The computation of net income attributable to common stockholders is as follows: Three months ended Nine months ended September 30, September 30, 2015 2014 2015 2014 Net loss $ (1,675,350 ) $ (9,483,241 ) $ (6,491,074 ) $ (20,892,267 ) Preferred stock dividends on Series B and Series C* — (2,897,014 ) — (9,744,704 ) Net loss attributable to common stockholders $ (1,675,350 ) $ (12,380,255 ) $ (6,491,074 ) $ (30,636,971 ) * See Note 7 for further detail.

Concentrations (Tables)

Concentrations (Tables)	9 Months Ended
	Sep. 30, 2015
Risks And Uncertainties [Abstract]
Net Sales by Class of Retail	Net Sales By Class of Retail – The following table sets forth net sales by class of retail: Three months ended Nine months ended September 30, September 30, 2015 2014 2015 2014 Grocery, Mass and Club $ 23,540,110 $ 16,671,443 $ 65,654,024 $ 46,522,636 Pet Specialty, Natural and Other 7,030,396 5,848,229 20,330,559 15,733,271 Net Sales $ 30,570,506 $ 22,519,672 $ 85,984,583 $ 62,255,907

Inventories - Summary of Invent

Inventories - Summary of Inventories (Details) - USD ($)	Sep. 30, 2015	Dec. 31, 2014
Inventory Disclosure [Abstract]
Raw Materials and Work in Process	$ 1,521,456	$ 2,321,458
Packaging Components Material	1,277,852	1,158,967
Finished Goods	4,041,331	3,905,219
Inventory gross	6,840,639	7,385,644
Reserve for Obsolete Inventory	(38,616)	(71,493)
Inventory net	$ 6,802,023	$ 7,314,151

Property, Plant and Equipment -

Property, Plant and Equipment - Summary of Property, Plant and Equipment, Net (Details) - USD ($)	Sep. 30, 2015	Dec. 31, 2014
Property Plant And Equipment [Line Items]
Property, plant and equipment, gross	$ 102,873,333	$ 82,164,536
Less: Accumulated Depreciation and Amortization	(28,991,200)	(24,338,575)
Property, plant and equipment, net	73,882,133	57,825,961
Refrigeration Equipment
Property Plant And Equipment [Line Items]
Property, plant and equipment, gross	53,210,667	47,789,991
Machinery and Equipment
Property Plant And Equipment [Line Items]
Property, plant and equipment, gross	20,169,296	19,677,778
Building, Land, and Improvements
Property Plant And Equipment [Line Items]
Property, plant and equipment, gross	14,991,441	9,985,917
Furniture and Office Equipment
Property Plant And Equipment [Line Items]
Property, plant and equipment, gross	2,023,912	1,826,249
Leasehold Improvements
Property Plant And Equipment [Line Items]
Property, plant and equipment, gross	140,672	627,962
Construction in Progress
Property Plant And Equipment [Line Items]
Property, plant and equipment, gross	12,020,053	1,941,754
Automotive Equipment
Property Plant And Equipment [Line Items]
Property, plant and equipment, gross	$ 317,292	$ 314,885

Property, Plant and Equipment27

Property, Plant and Equipment - Additional Information (Details)	3 Months Ended				9 Months Ended		12 Months Ended
	Sep. 30, 2015USD ($)	Jun. 30, 2015USD ($)a	Sep. 30, 2014USD ($)	Mar. 31, 2014	Sep. 30, 2015USD ($)	Sep. 30, 2014USD ($)	Dec. 31, 2015USD ($)	Dec. 31, 2014USD ($)
Property Plant And Equipment [Line Items]
Depreciation expense	$ 1,888,244		$ 1,601,311		$ 5,455,489	$ 4,699,405
Cost of goods sold, depreciation	$ 645,033		$ 609,666		1,896,763	$ 1,841,150
Purchase of land in acres | a		6.5
Facilities manufacturing for land and building approximate value					$ 4,984,501
Purchase of land approximate value		$ 2,100,000
Refrigeration Equipment
Property Plant And Equipment [Line Items]
Estimated useful life				9 years
Reduction in refrigeration equipment								$ (1,800,000)
Refrigeration Equipment | Scenario, Previously Reported
Property Plant And Equipment [Line Items]
Estimated useful life				6 years
Refrigeration Equipment | Scenario, Forecast
Property Plant And Equipment [Line Items]
Reduction in refrigeration equipment							$ (2,000,000)
Building, Land, and Improvements
Property Plant And Equipment [Line Items]
Facilities manufacturing for land and building approximate value		$ 5,000,000

Accrued Expenses - Summary of A

Accrued Expenses - Summary of Accrued Expenses (Details) - USD ($)	Sep. 30, 2015	Dec. 31, 2014
Payables And Accruals [Abstract]
Accrued Compensation	$ 653,613	$ 1,802,756
Other Accrued Expenses	378,671	406,179
Accrued Marketing	70,822	127,028
Accrued Freight	155,075	97,561
Accrued Chiller Maintenance	867,842	349,792
Accrued Sales and Use Tax	45,886	155,000
Accrued expenses	$ 2,171,909	$ 2,938,316

Debt - Additional Information (

Debt - Additional Information (Details) - USD ($)	Dec. 23, 2014	Nov. 13, 2014	Sep. 30, 2015	Nov. 12, 2014
Debt Instrument [Line Items]
Debt outstanding			$ 0
Term Facility
Debt Instrument [Line Items]
Debt instrument, face amount		$ 18,000,000
Credit facility term		5 years
Revolving Facility
Debt Instrument [Line Items]
Debt instrument, face amount		$ 10,000,000
Credit facility term		3 years
Increase in credit facility	$ 20,000,000
$1,500,000 10% Note
Debt Instrument [Line Items]
Long-term debt				$ 1,500,000
$62,500,000 Revolving Note Payable
Debt Instrument [Line Items]
Notes payable				62,500,000
Debt instrument, face amount				62,500,000
$27,000,000 Revolving Note Payable
Debt Instrument [Line Items]
Debt instrument, face amount		$ 27,000,000
Forty Million Credit Facilities
Debt Instrument [Line Items]
Debt instrument, face amount	40,000,000
Forty Million Credit Facilities | Term Facility
Debt Instrument [Line Items]
Extinguishment amount of debt	18,000,000
$2,000,000 Convertible Stockholder Note
Debt Instrument [Line Items]
Notes payable				$ 2,000,000
Capex Commitments
Debt Instrument [Line Items]
Debt instrument, face amount		$ 12,000,000
Capex Commitments | Forty Million Credit Facilities
Debt Instrument [Line Items]
Debt instrument, face amount	$ 30,000,000

Redeemable Preferred Stock - Ad

Redeemable Preferred Stock - Additional Information (Details)	Nov. 13, 2014USD ($)shares	Sep. 30, 2014USD ($)$ / sharesshares	Sep. 30, 2015USD ($)$ / shares	Sep. 30, 2014USD ($)$ / sharesshares
Temporary Equity [Line Items]
Common stock share split ratio	0.7396
Dividends accrued | $			$ 0
IPO
Temporary Equity [Line Items]
Debt conversion converted instrument shares issued	11,067,090
Redeemable Preferred Stock Series B
Temporary Equity [Line Items]
Dividends accrued | $		$ 1,242,625		$ 3,594,756
Redeemable Preferred Stock Series B | IPO
Temporary Equity [Line Items]
Redeemed outstanding shares value | $	$ 34,998,957
Preferred Stock Series C
Temporary Equity [Line Items]
Preferred stock, shares issued		0		1,247,808
Preferred stock, shares issued price | $ / shares		$ 5.25	$ 5.25	$ 5.25
Dividends accrued | $		$ 1,654,389		$ 6,149,948
Preferred Stock Series C | IPO
Temporary Equity [Line Items]
Debt conversion converted instrument shares issued	1,832,531
Convertible preferred stock shares issued upon conversion	2,477,756

Guarantee Agreement - Additiona

Guarantee Agreement - Additional Information (Details) - USD ($) $ / shares in Units, $ in Millions	Nov. 13, 2014	Sep. 30, 2015	Nov. 12, 2014	Sep. 30, 2014
IPO
Guarantee Obligations [Line Items]
Debt conversion converted instrument shares issued	11,067,090
Beneficial Owner
Guarantee Obligations [Line Items]
Percentage of contingent fee		10.00%
$62,500,000 Revolving Note Payable
Guarantee Obligations [Line Items]
Debt instrument, face amount			$ 62.5
Redeemable Preferred Stock Series C
Guarantee Obligations [Line Items]
Preferred stock, shares issued price		$ 5.25		$ 5.25
Redeemable Preferred Stock Series C | IPO
Guarantee Obligations [Line Items]
Convertible preferred stock shares issued upon conversion	2,477,756
Debt conversion converted instrument shares issued	1,832,531

Equity Incentive Plans - Additi

Equity Incentive Plans - Additional Information (Details) - USD ($)	1 Months Ended			3 Months Ended		9 Months Ended		12 Months Ended
	Nov. 30, 2014	Dec. 31, 2010	Dec. 31, 2006	Sep. 30, 2015	Sep. 30, 2014	Sep. 30, 2015	Sep. 30, 2014	Dec. 31, 2014
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Share-based compensation				$ 1,853,491	$ 242,926	$ 5,573,451	$ 728,778
Restricted Stock Units
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Vesting period				1 year
Restricted stock units granted				0
2006 Stock Plan
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Stock options, number of shares granted			624,223
Vesting period			5 years
Stock options, available for grant				0		0
Stock options exercised, shares				6,221		37,119
Weighted average exercise price of options exercised				$ 6.27		$ 6.46
2010 Stock Plan
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Stock options, number of shares granted		2,146,320
Vesting period		4 years
Stock options, available for grant		2,220,280
Stock options exercised, shares				1,449		7,313
Weighted average exercise price of options exercised				$ 7.10		$ 7.10
2010 Stock Plan | Performance Based Options
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Vesting period	2 years
2014 Omnibus Incentive Plan
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Stock options, number of shares granted	1,479,200			0		6,550
Vesting period						3 years
Stock options, available for grant				936,648		936,648
Stock options exercised, shares				0		0
Weighted average exercise price of shares granted						$ 17
Maximum | 2006 Stock Plan
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Options granted maximum contractual terms						10 years
Maximum | 2010 Stock Plan
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Options granted maximum contractual terms								10 years

Net Loss Attributable to Comm33

Net Loss Attributable to Common Stockholders - Schedule of Antidilutive Securities (Details) - shares	3 Months Ended		9 Months Ended
	Sep. 30, 2015	Sep. 30, 2014	Sep. 30, 2015	Sep. 30, 2014
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]
Antidilutive Securities	2,041,768	10,377,677	2,062,046	10,111,355
Convertible Preferred Series C
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]
Antidilutive Securities		9,234,560		8,967,953
Service Period Stock Options
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]
Antidilutive Securities	1,980,651	1,082,000	2,000,929	1,082,285
Warrants
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]
Antidilutive Securities	61,117	61,117	61,117	61,117

Net Loss Attributable to Comm34

Net Loss Attributable to Common Stockholders - Schedule of Net Income Attributable to Common Stockholders (Details) - USD ($)		3 Months Ended		9 Months Ended
		Sep. 30, 2015	Sep. 30, 2014	Sep. 30, 2015	Sep. 30, 2014
Earnings Per Share Basic [Line Items]
Net loss		$ (1,675,350)	$ (9,483,241)	$ (6,491,074)	$ (20,892,267)
Net loss attributable to common stockholders		$ (1,675,350)	(12,380,255)	$ (6,491,074)	(30,636,971)
Series B and Series C Preferred Stock
Earnings Per Share Basic [Line Items]
Preferred stock dividends on Series B and Series C	[1]		$ (2,897,014)		$ (9,744,704)
[1]	See Note 7 for further detail.

Related Party Transactions - Ad

Related Party Transactions - Additional Information (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2015	Sep. 30, 2014	Sep. 30, 2015	Sep. 30, 2014
Related Party Transaction [Line Items]
Incurred Rent			$ 0
Beneficial Owner
Related Party Transaction [Line Items]
Percentage of contingent fee			10.00%
Beneficial Owner | Revolving Facility
Related Party Transaction [Line Items]
Repayments of Lines of Credit			$ 62,500,000
Purchases of Raw Materials
Related Party Transaction [Line Items]
Payments made to a stockholder for distribution services	$ 1,563,245	$ 1,279,523	4,448,727	$ 3,492,783
Rent and Associated Utilities and Maintenance
Related Party Transaction [Line Items]
Payments made to a stockholder for distribution services	$ 2,415	$ 19,841	161,627	$ 163,471
Employee, Board Member, Subsidiary or Affiliates
Related Party Transaction [Line Items]
Payments made to a stockholder for distribution services			$ 0

Concentrations - Additional Inf

Concentrations - Additional Information (Details)	3 Months Ended		9 Months Ended
	Sep. 30, 2015USD ($)Customervendors	Sep. 30, 2014Customervendors	Sep. 30, 2015USD ($)Customervendors	Sep. 30, 2014Customervendors
Customer Concentration Risk | Sales Revenue Net
Concentration Risk [Line Items]
Concentration risk, percentage	21.00%	21.00%	21.00%	22.00%
Number of customers | Customer	3	3	3	3
Supplier Concentration Risk | Purchases of Raw Materials
Concentration Risk [Line Items]
Concentration risk, percentage	24.00%	51.00%	40.00%	52.00%
Number of vendors	1	3	3	3
Supplier Concentration Risk | Finished Goods
Concentration Risk [Line Items]
Concentration risk, percentage	86.00%	88.00%	92.00%	82.00%
Number of vendors	3	2	3	2
Supplier Concentration Risk | Packaging Materials
Concentration Risk [Line Items]
Concentration risk, percentage	69.00%	82.00%	70.00%	75.00%
Number of vendors	3	3	3	3
Customer One | Customer Concentration Risk | Sales Revenue Net
Concentration Risk [Line Items]
Concentration risk, percentage	11.00%	10.00%	11.00%	10.00%
Number of customers | Customer	1	0	1	0
Maximum
Concentration Risk [Line Items]
Cash, FDIC insured amount | $	$ 250,000		$ 250,000

Concentrations - Net Sales by C

Concentrations - Net Sales by Class of Retail (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2015	Sep. 30, 2014	Sep. 30, 2015	Sep. 30, 2014
Concentration Risk [Line Items]
NET SALES	$ 30,570,506	$ 22,519,672	$ 85,984,583	$ 62,255,907
Grocery Mass And Club
Concentration Risk [Line Items]
NET SALES	23,540,110	16,671,443	65,654,024	46,522,636
Pet Specialty, Natural and Other
Concentration Risk [Line Items]
NET SALES	$ 7,030,396	$ 5,848,229	$ 20,330,559	$ 15,733,271