Freshpet (FRPT) 10-K 28 Feb 19 2018 FY Annual report Financial data

Document and Entity Information

Document and Entity Information - USD ($) $ in Millions	12 Months Ended
	Dec. 31, 2018	Feb. 26, 2019	Jun. 30, 2018
Document And Entity Information [Abstract]
Document Type	10-K
Amendment Flag	false
Document Period End Date	Dec. 31, 2018
Document Fiscal Year Focus	2,018
Document Fiscal Period Focus	FY
Trading Symbol	FRPT
Entity Registrant Name	FRESHPET, INC.
Entity Central Index Key	1,611,647
Current Fiscal Year End Date	--12-31
Entity Well-known Seasoned Issuer	Yes
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No
Entity Filer Category	Large Accelerated Filer
Entity Emerging Growth Company	false
Entity Small Business	false
Entity Shell Company	false
Entity Common Stock, Shares Outstanding		35,643,964
Entity Public Float			$ 721

CONSOLIDATED BALANCE SHEETS

CONSOLIDATED BALANCE SHEETS - USD ($)	Dec. 31, 2018	Dec. 31, 2017
CURRENT ASSETS:
Cash and cash equivalents	$ 7,554,388	$ 2,184,259
Accounts receivable, net of allowance for doubtful accounts	12,326,703	12,721,521
Inventories, net	9,317,232	10,118,394
Prepaid expenses	1,078,232	1,200,834
Other current assets	681,550	732,960
Total Current Assets	30,958,105	26,957,968
Property, plant and equipment, net	102,094,248	100,598,639
Deposits on equipment	4,730,176	4,370,922
Other assets	2,182,329	1,972,805
Total Assets	139,964,858	133,900,334
CURRENT LIABILITIES:
Accounts payable	9,166,412	9,173,169
Accrued expenses	9,050,551	7,519,348
Total Current Liabilities	18,216,963	16,692,517
Other liabilities	273,420	304,839
Total Liabilities	18,490,383	16,997,356
STOCKHOLDERS' EQUITY:
Common stock — voting, $0.001 par value, 200,000,000 shares authorized, 35,556,595 issued and 35,542,426 outstanding on December 31, 2018, and 35,132,548 issued and outstanding on December 31, 2017	35,556	35,132
Additional paid-in capital	323,079,437	312,783,195
Accumulated deficit	(201,352,682)	(195,991,478)
Accumulated other comprehensive income	(31,610)	76,129
Treasury stock, at cost — 14,169 shares on December 31, 2018 and no shares on December 31, 2017	(256,226)
Total Stockholders' Equity	121,474,475	116,902,978
Total Liabilities and Stockholders' Equity	$ 139,964,858	$ 133,900,334

CONSOLIDATED BALANCE SHEETS (Pa

CONSOLIDATED BALANCE SHEETS (Parenthetical) - $ / shares	Dec. 31, 2018	Dec. 31, 2017
Statement Of Financial Position [Abstract]
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	200,000,000	200,000,000
Common stock, shares issued	35,556,595	35,132,548
Common stock, shares outstanding	35,542,426	35,132,548
Treasury stock, at cost, shares	14,169	0

CONSOLIDATED STATEMENTS OF OPER

CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS - USD ($)	12 Months Ended
	Dec. 31, 2018	Dec. 31, 2017	Dec. 31, 2016
Income Statement [Abstract]
NET SALES	$ 193,237,462	$ 152,359,487	$ 129,706,613
COST OF GOODS SOLD	103,247,223	79,943,569	69,335,730
GROSS PROFIT	89,990,239	72,415,918	60,370,883
SELLING, GENERAL, AND ADMINISTRATIVE EXPENSES	94,875,776	75,167,168	62,585,833
LOSS FROM OPERATIONS	(4,885,537)	(2,751,250)	(2,214,950)
OTHER EXPENSES:
Other Expenses, net	(102,337)	(525,404)	(181,850)
Interest Expense	(296,234)	(910,492)	(698,119)
Other Expenses, Total	(398,571)	(1,435,896)	(879,969)
LOSS BEFORE INCOME TAXES	(5,284,108)	(4,187,146)	(3,094,919)
INCOME TAX EXPENSE	77,096	75,195	65,754
NET LOSS	(5,361,204)	(4,262,341)	(3,160,673)
NET LOSS ATTRIBUTABLE TO COMMON STOCKHOLDERS	(5,361,204)	(4,262,341)	(3,160,673)
OTHER COMPREHENSIVE INCOME (LOSS):
Change in foreign currency translation	(107,739)	76,129
TOTAL OTHER COMPREHENSIVE INCOME (LOSS)	(107,739)	76,129
TOTAL COMPREHENSIVE LOSS	$ (5,468,943)	$ (4,186,212)	$ (3,160,673)
NET LOSS PER SHARE ATTRIBUTABLE TO COMMON STOCKHOLDERS
-BASIC	$ (0.15)	$ (0.12)	$ (0.09)
-DILUTED	$ (0.15)	$ (0.12)	$ (0.09)
WEIGHTED AVERAGE SHARES OF COMMON STOCK OUTSTANDING USED IN COMPUTING NET LOSS PER SHARE ATTRIBUTABLE TO COMMON STOCKHOLDERS
-BASIC	35,329,170	34,487,239	33,674,416
-DILUTED	35,329,170	34,487,239	33,674,416

CONSOLIDATED STATEMENTS OF CHAN

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY - USD ($)	Total	Common Stock - Voting	Additional Paid-in Capital	Accumulated Deficit	Accumulated Other Comprehensive Income	Treasury Stock
BALANCES at Dec. 31, 2015	$ 103,950,060	$ 33,537	$ 292,484,986	$ (188,568,463)
Shares, Outstanding at Dec. 31, 2015		33,536,940
Exercise of options to purchase common stock	2,767,995	$ 425	2,767,570
Exercise of options to purchase common stock, shares		424,710
Share-based compensation expense	4,225,149		4,225,149
Net loss	(3,160,673)			(3,160,673)
BALANCES at Dec. 31, 2016	107,782,531	$ 33,961	299,477,706	(191,729,136)
Shares, Outstanding at Dec. 31, 2016		33,961,650
Exercise of options to purchase common stock	8,280,460	$ 1,074	8,279,387
Exercise of options to purchase common stock, shares		1,073,788
Issuance of restricted stock units		$ 59	(59)
Issuance of restricted stock units, shares		59,183
Conversion of warrants to common stock	588,019	$ 38	587,981
Conversion of warrants to common stock, shares		37,927
Share-based compensation expense	4,438,181		4,438,181
Foreign Currency Translation	76,129				$ 76,129
Net loss	(4,262,341)			(4,262,341)
BALANCES at Dec. 31, 2017	116,902,978	$ 35,132	312,783,195	(195,991,478)	76,129
Shares, Outstanding at Dec. 31, 2017		35,132,548
Exercise of options to purchase common stock	3,325,196	$ 349	3,324,847
Exercise of options to purchase common stock, shares		349,464
Issuance of restricted stock units	(256,226)	$ 75	(75)			$ (256,226)
Issuance of restricted stock units, shares		74,583				14,169
Share-based compensation expense	6,971,470		6,971,470
Foreign Currency Translation	(107,739)				(107,739)
Net loss	(5,361,204)			(5,361,204)
BALANCES at Dec. 31, 2018	$ 121,474,475	$ 35,556	$ 323,079,437	$ (201,352,682)	$ (31,610)	$ (256,226)
Shares, Outstanding at Dec. 31, 2018		35,556,595				14,169

CONSOLIDATED STATEMENT OF CASH

CONSOLIDATED STATEMENT OF CASH FLOWS - USD ($)	12 Months Ended
	Dec. 31, 2018	Dec. 31, 2017	Dec. 31, 2016
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss	$ (5,361,204)	$ (4,262,341)	$ (3,160,673)
Adjustments to reconcile net loss to net cash flows provided by operating activities:
Provision for loss/(gains) on accounts receivable	(15,222)	17,348	(5,164)
Loss on disposal of equipment and deposits on equipment	142,159	103,716	189,531
Share-based compensation	6,807,620	4,438,181	4,193,490
Fair value adjustment for outstanding warrants		334,628	49,077
Change in reserve for inventory obsolescence	99,295	291,898	(117,944)
Depreciation and amortization	14,068,037	12,692,355	9,887,168
Amortization of deferred financing costs and loan discount	115,103	426,534	150,272
Changes in operating assets and liabilities
Accounts receivable	410,040	(3,852,079)	(1,850,907)
Inventories	701,867	(5,007,557)	1,568,656
Prepaid expenses, other non-trade receivables and other current assets	174,012	(797,427)	(816,020)
Other assets	(261,533)	(90,135)	(398,059)
Accounts payable	195,237	2,682,094	853,854
Accrued expenses	1,531,203	2,988,209	2,256,582
Other liabilities	(31,419)	304,839
Net cash flows provided by operating activities	18,575,195	10,270,263	12,799,863
CASH FLOWS FROM INVESTING ACTIVITIES:
Proceeds from maturities of short-term investments			3,250,000
Acquisitions of property, plant and equipment, software and deposits on equipment	(16,274,036)	(13,003,756)	(29,952,536)
Proceeds from sale of equipment			13,442
Net cash flows used in investing activities	(16,274,036)	(13,003,756)	(26,689,094)
CASH FLOWS FROM FINANCING ACTIVITIES:
Debt issuance costs		(270,885)
Exercise of options to purchase common stock	3,325,196	8,280,460	2,767,995
Purchase of treasury shares	(256,226)
Proceeds from borrowings under Credit Facilities	6,000,000	7,500,000	10,000,000
Repayment of borrowings under Credit Facilities	(6,000,000)	(14,500,000)	(3,000,000)
Net cash flows provided by financing activities	3,068,970	1,009,575	9,767,995
NET CHANGE IN CASH AND CASH EQUIVALENTS	5,370,129	(1,723,918)	(4,121,236)
CASH AND CASH EQUIVALENTS, BEGINNING OF YEAR	2,184,259	3,908,177	8,029,413
CASH AND CASH EQUIVALENTS, END OF PERIOD	7,554,388	2,184,259	3,908,177
SUPPLEMENTAL CASH FLOW INFORMATION:
Taxes paid	69,273	58,885	76,945
Interest paid	184,419	519,280	445,277
NON-CASH INVESTING AND FINANCING ACTIVITIES:
Property, plant and equipment purchases in accounts payable	$ 850,641	1,006,178	$ 1,404,550
Conversion of warrants to common stock		$ 588,019

Nature of the Business and Summ

Nature of the Business and Summary of Significant Accounting Policies	12 Months Ended
	Dec. 31, 2018
Accounting Policies [Abstract]
Nature of the Business and Summary of Significant Accounting Policies	Note 1 – Nature of the Business and Summary of Significant Accounting Policies: Nature of the Business – Freshpet, Inc. (hereafter referred to as “Freshpet” or the “Company”), a Delaware corporation, manufactures and markets natural fresh, refrigerated meals and treats for dogs and cats. The Company’s products are distributed throughout the United States and other international markets into major retail classes including Grocery and Mass (which includes club), and Online, as well as Pet Specialty, and Natural retail. Basis of Presentation – The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the U.S. (“U.S. GAAP”). Principles of Consolidation – The financial statements include the accounts of the Company as well as the Company’s wholly-owned subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation. Segments – The Company operates as a single operating segment reporting to its chief operating decision maker. Estimates and Uncertainties – The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results, as determined at a later date, could differ from those estimates. Cash and Cash Equivalents – The Company at times considers money market funds and all other highly liquid debt instruments purchased with an original maturity of three months or less to be cash equivalents. Short-Term Investments – The Company at times holds interest-bearing certificates of deposits with financial institutions with maturities ranging from three months to one year. Certificates of deposit are classified as short-term investments and interest is recorded as other expenses, net. Historically, interest income has not been material. The Company will continue to monitor interest income and will disclose separately if significant. Accounts Receivable – The Company records trade accounts receivable at net realizable value. This value includes an appropriate allowance for estimated uncollectible accounts. On a periodic basis, the Company evaluates its accounts receivable and establishes an allowance for doubtful accounts based on its history of write-offs and collections and current credit conditions. Accounts receivable are written off when management deems them to be uncollectible. Inventories – Inventories are stated at the lower of cost or market, using the first-in, first-out method. When necessary, the Company provides allowances to adjust the carrying value of its inventories to the lower of cost or net realizable value, including any costs to sell or dispose and consideration for obsolescence, excessive inventory levels, product deterioration and other factors in evaluating net realizable value. Property, Plant and Equipment – Property, plant and equipment are recorded at cost. The Company provides for depreciation on the straight-line method by charges to income at rates based upon estimated recovery periods of 7 years for furniture and office equipment, 5 years for automotive equipment, 9 years for refrigeration equipment, 5 to 10 years for machinery and equipment, and 15 to 39 years for building and improvements. Capitalized cost includes the costs incurred to bring the property, plant and equipment to the condition and location necessary for its intended use, which includes any necessary delivery, electrical and installation cost for equipment. Maintenance and repairs that do not extend the useful life of the assets over two years are charged to expense as incurred. Leasehold improvements are amortized over the shorter of the term of the related lease or the estimated useful lives on the straight-line method. Long-Lived Assets – The Company evaluates all long-lived assets for impairment. Long-lived assets are evaluated for impairment whenever events or changes in circumstances indicate the carrying value of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to estimated undiscounted future net cash flows expected to be generated by the asset. If the carrying amount of an asset exceeds its estimated undiscounted future net cash flows, an impairment charge is recognized by the amount by which the carrying amount of the asset exceeds the fair value of the asset. Recoverability of assets held for sale is measured by a comparison of the carrying amount of an asset or asset group to their fair value less estimated costs to sell. Estimating future cash flows and calculating fair value of assets requires significant estimates and assumptions by management. If the carrying amount is not fully recoverable, an impairment loss is recognized to reduce the carry amount to fair value and is charged to expense in the period of impairment. Income Taxes – The Company provides for deferred income taxes for temporary differences between financial and income tax reporting, principally net operating loss carryforwards, depreciation, and share-based compensation. Deferred tax assets and liabilities are measured using enacted tax rates in effect for the years in which those temporary differences are expected to be recovered or settled. A valuation allowance is appropriate when management believes it is more likely than not, the deferred tax asset will not be realized. At December 31, 2018, and 2017, the Company determined that a valuation allowance of 100% is appropriate. Treasury Stock – The Company may purchase or withhold shares of stock to satisfy statutory employee tax obligations upon the issuance of restricted stock units to employees. Such repurchased or withheld shares are treated as treasury stock and carried at cost on the Consolidated Balance Sheet in Stockholders’ equity. During the twelve months ended December 31, 2018, the Company accumulated $0.3 million of treasury stock related to employee tax withholdings. Revenue Recognition and Incentives – For a discussion regarding new revenue guidance adopted in the first quarter of 2018 see Note 2. Advertising – Advertising costs are expensed when incurred, with the exception of production costs which are expensed the first time advertising takes place. Advertising costs, consisting primarily of media ads, were $29,436,157, $22,127,170, and $15,374,392, in 2018, 2017, and 2016, respectively. As of December 31, 2018 and 2017 we had $255,749 and $244,079, respectively, of production cost in prepaid expense, representing advertising that had yet to take place. Shipping and Handling Costs/Freight Out – Costs incurred for shipping and handling are included in selling, general, and administrative expenses within the statement of operations and comprehensive loss. Shipping and handling costs primarily consist of costs associated with moving finished products to customers, including costs associated with our distribution center and the cost of shipping products to customers through third-party carriers. Shipping and handling cost totaled $15,886,195, $12,892,928, and $11,202,392 for the years ended December 31, 2018, 2017, and 2016, respectively. Research & development – Research and development costs consist of expenses to develop and test new products. The costs are expensed as incurred. Research and development costs totaled $486,797, $284,574 and $470,150 for the years ended December 31, 2018, 2017 and 2016, respectively. Share-based Compensation – The Company recognizes share-based compensation based on the value of the portion of share-based payment awards that is ultimately expected to vest during the period. Share-based compensation expense recognized in the statement of operations included compensation expense for share-based payment awards granted subsequent to December 31, 2006, based on the grant date fair value estimated. Share awards are amortized under the straight-line method over the requisite service period of the entire award. Upon the adoption of ASU 2016-09, the Company no longer estimates expected forfeitures but accounts for forfeitures as they occur. The Company determines the fair value of the stock options granted as either the fair value of the consideration received, or the fair value of the equity instruments issued, whichever is more reliably measurable. Fair Value of Financial Instruments – Financial Accounting Standards Board (“FASB”) guidance specifies a hierarchy of valuation techniques based on whether the inputs to those valuation techniques are observable or unobservable. Observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect market assumptions. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurement) and the lowest priority to unobservable inputs (Level 3 measurement). The three levels of the fair value hierarchy are as follows: • Level 1 – Unadjusted quoted prices in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date. Level 1 primarily consists of financial instruments whose value is based on quoted market prices such as exchange-traded instruments and listed equities. • Level 2 – Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly (e.g., quoted prices of similar assets or liabilities in active markets, or quoted prices for identical or similar assets or liabilities in markets that are not active). Level 2 includes financial instruments that are valued using models or other valuation methodologies. • Level 3 – Unobservable inputs for the asset or liability. Financial instruments are considered Level 3 when their fair values are determined using pricing models, discounted cash flows or similar techniques and at least one significant model assumption or input is unobservable. The carrying amounts reported in the balance sheets for cash and cash equivalents, other receivables, accounts payable and accrued expenses approximate their fair value based on the short-term maturity of these instruments. The warrant liability is recorded at fair value with changes in fair value reflected in the statement of operations and comprehensive loss. As of December 31, 2018, the Company only maintained Level 1 assets and liabilities.

Recently Issued Accounting Stan

Recently Issued Accounting Standards	12 Months Ended
	Dec. 31, 2018
Accounting Policies [Abstract]
Recently Issued Accounting Standards	Note 2 – Recently Issued Accounting Standards: Recently Adopted Standards Revenue Recognition In May 2014, the Financial Accounting Standard Board (“FASB”) issued ASU No. 2014-09, “Revenue from Contracts with Customers,” (Topic 606). Under the ASU and subsequently issued amendments, revenue is recognized at the time a good or service is transferred to a customer for the amount of consideration received. Topic 606 permits two methods of adoption: retrospectively to each prior reporting period presented (full retrospective method), or modified retrospectively with the cumulative effect of applying the guidance as of the date of initial application (the cumulative catch-up transition method). The Company adopted Topic 606 in the first quarter of 2018 using the full retrospective method approach and recast prior year results as shown below. The adoption did not have any material impact on our financial statements and is generally limited to classification differences within the Consolidated Statements of Operations and Comprehensive Loss from cost of goods sold to a reduction to net sales. The new accounting standard did not impact Net Loss. The Company recast certain prior period amounts to conform with the adoption of the revenue recognition standard, as shown in the table below: Twelve Months Ended Twelve Months Ended December 31, 2017 December 31, 2016 As Previously Reported Adjustments Current Presentation As Previously Reported Adjustments Current Presentation Net Sales $ 156,379,210 $ (4,019,724 ) $ 152,359,487 $ 133,053,517 $ (3,346,905 ) $ 129,706,613 Cost of Goods Sold 83,963,292 (4,019,724 ) 79,943,569 72,682,634 (3,346,905 ) 69,335,730 Gross Profit $ 72,415,918 $ — $ 72,415,918 $ 60,370,883 $ — $ 60,370,883 Revenue from product sales is recognized when obligations under the terms of the contract with the customer are satisfied, which occurs once control is transferred upon delivery to the customer. R evenue is measured as the amount of consideration the Company expects to receive in exchange for transferring goods. The amount of consideration the Company receives and revenue the Company recognizes varies with changes in trade incentives the Company offers to its customers and their consumers. S There were no contract assets as of December 31, 2018 and 2017. Information about the Company’s net sales by class of retailer is as follows: Twelve Months Ended December 31, 2018 2017 2016 Grocery (including Online), Mass and Club $ 158,506,192 $ 123,412,005 $ 102,074,617 Pet Specialty and Natural 34,731,270 28,947,482 27,631,996 Net Sales $ 193,237,462 $ 152,359,487 $ 129,706,613 Standards Effective in Future Years We consider the Leases - In February 2016, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update No. 2016-02 (Topic 842) "Leases." Topic 842 supersedes the lease requirements in Accounting Standards Codification (ASC) Topic 840, "Leases." Under Topic 842, lessees are required to recognize assets and liabilities on the balance sheet for most leases and provide enhanced disclosures. Leases will continue to be classified as either finance or operating. I n July 2018, the FASB issued ASU 2018-11, Leases (ASC 842): Targeted Improvements, which provides companies an optional adoption method to ASU 2016-02 whereby a company does not have to adjust comparative period financial statements for the new standard. We will adopt Topic 842 effective January 1, 2019 using a modified retrospective method and will not restate comparative periods. As permitted under the transition guidance, we will carry forward the assessment of whether our contracts contain or are leases, classification of our leases and remaining lease terms. In the fourth quarter of 2018, we continued our analysis of contractual arrangements that may qualify as leases under the new standard. We currently expect the most significant impact of this new guidance will be the recognition of right-of-use assets and lease liabilities for our operating leases of office space. Refer to Note (16) where we disclose aggregate minimum future payments under these arrangements of $12 million at the end of 2018. Our analysis and evaluation of the new standard will continue through the effective date in the first quarter of 2019. We must complete our analysis of contractual arrangements, quantify all impacts of this new guidance, and evaluate related disclosures. We must also implement any necessary changes/modifications to processes, accounting systems, and internal controls.

Inventories

Inventories	12 Months Ended
	Dec. 31, 2018
Inventory Disclosure [Abstract]
Inventories	Note 3 – Inventories: Inventories are summarized as follows: December 31, December 31, 2018 2017 Raw Materials and Work in Process $ 2,784,233 $ 2,471,498 Packaging Components Material 1,138,091 804,616 Finished Goods 5,442,338 7,105,425 9,364,662 10,381,539 Reserve for Obsolete Inventory (47,430 ) (263,145 ) $ 9,317,232 $ 10,118,394

Property, Plant and Equipment

Property, Plant and Equipment	12 Months Ended
	Dec. 31, 2018
Property Plant And Equipment [Abstract]
Property, Plant and Equipment	Note 4 – Property, Plant and Equipment: December 31, December 31, 2018 2017 Refrigeration Equipment $ 79,567,389 $ 70,489,454 Machinery and Equipment 51,800,479 47,558,838 Building, Land, and Improvements 25,606,013 25,543,568 Furniture and Office Equipment 4,884,945 4,404,735 Leasehold Improvements 393,770 375,661 Automotive Equipment 319,496 319,496 Construction in Progress 4,769,268 3,763,894 167,341,360 152,455,646 Less: Accumulated Depreciation and Amortization (65,247,112 ) (51,857,007 ) $ 102,094,248 $ 100,598,639 Depreciation and amortization expense related to property, plant and equipment totaled approximately $13,781,310, $12,441,468 and $9,708,012 for the years ended December 31, 2018, 2017 and 2016, respectively; of which $6,088,788, $5,791,459 and $4,028,022 was recorded in cost of goods sold for 2018, 2017 and 2016, respectively; with the remainder of depreciation and amortization expense being recorded to selling, general and administrative expense.

Income Taxes

Income Taxes	12 Months Ended
	Dec. 31, 2018
Income Tax Disclosure [Abstract]
Income Taxes	Note 5 – Income Taxes: A summary of income taxes as follows: December 31, 2018 2017 2016 Current: Federal $ — $ — $ — State 77,096 75,195 65,754 $ 77,096 $ 75,195 $ 65,754 The provisions for income taxes do not bear a normal relationship to loss before income taxes primarily as a result of the valuation allowance on deferred tax assets. The reconciliation of the statutory federal income tax rate to the Company’s effective tax is presented below: Year Ended December 31, 2018 2017 2016 Tax at federal statutory rate 21.00 % 34.00 % 34.00 % State taxes, net of federal (1.23 ) (0.34 ) 1.95 Permanent items (2.37 ) (5.94 ) (3.19 ) Other (0.14 ) (0.17 ) 0.54 State rate change 15.80 — — Valuation allowance (34.54 ) 29.38 35.43 Effective tax rate (1.48 )% (1.83 )% (2.13 )% In assessing the realizability of the net deferred tax assets, the Company considers all relevant positive and negative evidence to determine whether it is more likely than not that some portion or all of the deferred income tax assets will not be realized. The realization of the gross deferred tax assets is dependent on several factors, including the generation of sufficient taxable income prior to the expiration of the net operating loss carryforwards. The Company believes that it is more likely than not that the Company’s deferred income tax assets will not be realized. The Company has experienced taxable losses from inception. As such, there is a full valuation allowance against the net deferred tax assets as of December 31, 2018 and 2017. The tax effects of temporary differences that give rise to significant portions of the deferred tax assets and deferred tax liabilities are as follows: December 31, 2018 2017 Net operating loss 45,831,214 42,484,665 Stock option expense 1,155,279 235,994 Property and equipment (9,688,332 ) (8,635,268 ) Other 551,733 680,480 Less: Valuation allowance (37,849,894 ) (34,765,871 ) Net deferred tax — — At December 31, 2018, the Company had federal net operating loss (“NOL”) carryforwards of $183,279,120, of which $174,951,283, generated in 2017 and prior, will expire between 2025 and 2037. The NOL generated in 2018 of $8,327,837 will have an indefinite carryforward. The Company may be subject to the net operating loss utilization provisions of Section 382 of the Internal Revenue Code. The effect of an ownership change would be the imposition of an annual limitation on the use of NOL carry forwards attributable to periods before the change. The amount of the annual limitation depends upon the value of the Company immediately before the change, changes to the Company’s capital during a specified period prior to the change, and the federal published interest rate. Although we have not completed an analysis under Section 382 of the Code, it is likely that the utilization of the NOLs will be limited. At December 31, 2018, the Company had $147,213,483 of State NOLs which expire between 2018 and 2038, and had $3,459,760 of foreign NOLs which do not expire. Entities are also required to evaluate, measure, recognize and disclose any uncertain income tax provisions taken on their income tax returns. The Company has analyzed its tax positions and has concluded that as of December 31, 2018, there were no uncertain positions. Net deferred tax assets and liabilities are summarized as follows: December 31, 2018 2017 Total deferred tax assets $ 47,538,226 $ 43,401,139 Total deferred tax liabilities (9,688,332 ) (8,635,268 ) Valuation allowance (37,849,894 ) (34,765,871 ) Net deferred income tax assets $ — $ — On December 22, 2017, the Tax Cuts and Jobs Act of 2017 (the “2017 Tax Act”) was signed into law making significant changes to the Internal Revenue Code. Changes included, but were not limited to, a federal corporate tax rate decrease from 34% to 21% for tax years beginning after December 31, 2017, which resulted in a reduction of approximately $18.9 million for the deferred tax assets related to net operating losses and other assets, the transition of U.S. international taxation from a worldwide tax system to a territorial system, and a one-time transition tax on the mandatory deemed repatriation of foreign earnings. The 2017 Tax Act had no impact on tax expense primarily due to us maintaining a full valuation allowance against our net deferred tax assets. The Company considered the impact of the disallowance of certain incentive based compensation tax deductibility under Internal Revenue Code Section 162(m); however, to the extent an adjustment to the deferred tax asset is required the impact will be offset by a corresponding adjustment to the valuation allowance.

Accrued Expenses

Accrued Expenses	12 Months Ended
	Dec. 31, 2018
Payables And Accruals [Abstract]
Accrued Expenses	Note 6 – Accrued Expenses: December 31, December 31, 2018 2017 Accrued Compensation and Employee Related Costs $ 5,276,552 $ 3,902,688 Accrued Chiller Cost 1,401,762 1,371,940 Accrued Customer Consideration 650,567 263,235 Accrued Freight 405,733 354,959 Accrued Marketing 551,681 835,997 Accrued Utility 146,500 198,000 Accrued VAT — 172,711 Other Accrued Expenses 617,756 419,818 $ 9,050,551 $ 7,519,348

Debt

Debt	12 Months Ended
	Dec. 31, 2018
Debt Disclosure [Abstract]
Debt	Note 7 – Debt: During the third quarter of 2017, we amended our Credit Facilities (as amended and restated, the “New Loan Agreement”) to replace our Term Facility and Capex Commitments of $30.0 million and $10.0 million Revolving Facility with a straight $30.0 million revolver (the “New Revolving Facility”) and the ability to increase the New Revolving Facility by an additional $10.0 million. The New Revolving Facility will mature in September 2020 and borrowings thereunder bear interest at variable rates depending on the Company’s election, either at a base rate or at the London Interbank Offered Rate (“LIBOR”), in each case, plus an applicable margin. Subject to the Company’s leverage ratio, the applicable margin will vary between 0.75% and 1.25% for base rate loans and 1.75% and 2.25% for LIBOR loans. The amendment resulted in a reduction in the unused rate of between 25 and 75 basis points and a reduction in the total rate of between 200 and 250 basis points. The obligations under the New Loan Agreement are secured by substantially all assets of the Company and the guarantors party thereto, subject to customary exceptions. The New Loan Agreement includes various covenants, including financial covenants, that, among other things, restrict, subject to certain exceptions, the ability of the Company and its subsidiaries to: incur additional indebtedness; create or incur liens; engage in mergers or consolidations; sell, transfer or otherwise dispose of assets; make voluntary prepayments to subordinated debt; permit a change of control; pay dividends and distributions; make investments; and enter into certain transactions with affiliates. The New Loan Agreement also includes event of default provisions that are customary for facilities of this type. During the year ended December 31, 2017, the Company borrowed $7.5 million under our Credit Facilities, partially offset by repayments of short-term borrowing of $14.5 million, and debt issuance costs of $0.3 million. During the year ended December 31, 2018, the Company borrowed $6.0 million under our Revolving Credit Facility, offset by repayments of $6.0 million. The Company had no outstanding debt as of December 31, 2018 and December 31, 2017. Interest expense and fees totaled $0.2 million, $0.5 million, and $0.7 million for the years ended December 31, 2018, 2017, and 2016, respectively. There was less than $0.1 million of accrued interest on the Credit Facilities as of December 31, 2018 and 2017.

Commitments and Contingencies

Commitments and Contingencies	12 Months Ended
	Dec. 31, 2018
Commitments And Contingencies Disclosure [Abstract]
Commitments and Contingencies	Note 8 – Commitments and Contingencies: Commitments – The Company’s obligations include leases for office space under non-cancelable operating leases, manufacturing processing and utility servicing that expire at various dates through January 1, 2033. Costs related to lease obligations were $732,045, $480,349, and $473,853 for the years ended December 31, 2018, 2017, and 2016, respectively. As of December 31, 2018, future minimum payments due under lease obligations for the next five years were as follows: Operating Lease Obligations December 31, 2018 2019 1,475,761 2020 1,626,179 2021 1,671,003 2022 1,664,510 2023 1,700,539 2024 and thereafter 4,246,015 $ 12,384,007 As of December 31, 2018, future minimum payments due under manufacturing and service obligations for the next five years were as follows: Manufacturing and Servicing Obligations December 31, 2018 2019 460,635 2020 804,347 2021 864,099 2022 885,678 2023 907,817 2024 and thereafter 5,382,360 $ 9,304,936 Certain of the Company’s executives are covered by employment contracts requiring the Company to pay severance in the event of certain terminations.

Warrant

Warrant	12 Months Ended
	Dec. 31, 2018
Warrants And Rights Note Disclosure [Abstract]
Warrant	Note 9 – Warrant: In connection with a loan transaction with a bank prior to 2011, and in consideration thereof, the Company issued to a bank a warrant to purchase up to an aggregate of 61,117 shares of voting common stock of the Company at a purchase price of $6.28 per share. The warrant was recorded as a liability with adjustments to fair value recorded in the statement of operations. The warrant was exercised upon surrender to the Company, on a net basis, such that, without the exchange of any funds, such holder purchased that number of shares otherwise issuable upon exercise of its warrant less that number of shares having a current market price at the time of exercise equal to the aggregate exercise price that would otherwise have been paid by such holder upon the exercise of the warrant. The outstanding warrants were converted to common stock in September 2017.

Equity Incentive Plans and Equi

Equity Incentive Plans and Equity	12 Months Ended
	Dec. 31, 2018
Disclosure Of Compensation Related Costs Sharebased Payments [Abstract]
Equity Incentive Plans and Equity	Note 10 – Equity Incentive Plans and Equity: Total compensation cost for share-based payments recognized for the years ended December 31, 2018, 2017, and 2016 was approximately $6,807,620, $4,438,181, and $4,225,149, respectively. Cost of goods sold the year ended December 31, 2018, 2017, and 2016 included share-based compensation of approximately $859,133, $243,063, and $221,559, respectively. Selling, general, and administrative expense for the year ended December 31, 2018, 2017, and 2016 included share-based compensation of approximately $5,948,487, $4,195,118, and $3,971,930, respectively. Capital expenditures recorded for the Freshpet Kitchens expansion project included share-based compensation of approximately $163,850 during the year ended December 31, 2018, and approximately $31,660 during the year ended December 31, 2016. 2006 Stock Plan —In December 2006, the Company approved the 2006 Stock Plan (the “2006 Plan”) under which options to purchase approximately 624,223 shares of the Company’s common stock were granted to employees and affiliates of the Company. These options are time-based (vest over five years). Certain option awards provide for accelerated vesting if there is a change in control (as defined in the 2006 Plan). At December 31, 2018, there were zero shares available for grant as the plan is frozen. 2010 Stock Plan —In December 2010, the Company approved the 2010 Stock Plan (the “2010 Plan”) under which options to purchase approximately 2,146,320 shares of the Company’s common stock were granted to employees and affiliates of the Company (in 2012, the 2010 Plan was amended to allow for option to purchase approximately 2,220,280 shares of the Company’s common stock). These options are either time-based (vest over four years), performance-based (vest when performance targets are met, as defined in the stock option grant agreement), or vest at the occurrence of an exit event which is defined as a Change of Control in the Company, as defined in the stock grant agreement. In December 2016, the Company modified 419,366 of its performance-based awards to time-based awards that vest over two years. At the time of the December 2016 modification the performance-based awards’ vesting criteria was not considered probable. All modified awards were fair valued on the modification date. As of December 31, 2016, the vesting of any remaining performance-based awards which were not modified in December 2016 were not considered probable of vesting and accordingly the Company has not recognized the related compensation expense. The options granted have maximum contractual terms of 10 years. The Board of Directors froze the 2010 Stock Plan such that no further grants may be issued under the 2010 Stock Plan. 2014 Omnibus Incentive Plan —In November 2014, the Company approved the 2014 Omnibus Incentive Plan (the “2014 Plan”) under which 1,479,200 shares of common stock may be issued or used for reference purposes as awards granted under the 2014 Plan. In September 2016, the 2014 Plan was amended to allow for the granting of an additional 2,500,000 shares of common stock to be issued or used for reference purposes as awards granted, for a total of 3,979,200 shares. These awards may be in the form of stock options, stock appreciation rights, restricted stock, as well as other share-based and cash-based awards. As of December 31, 2018, the awards granted were either time-based (cliff vest over three years), performance-based (vest when performance targets are met, as defined in the stock option grant agreement), or restricted stock units (employee RSUs cliff vest over three years and non-employee director RSUs cliff vest over one year). At December 31, 2018, there were 1,732,379 shares of common stock available to be issued or used for reference purposes under the 2014 Plan. NASDAQ Marketplace Rules Inducement Award —During the year ended December 31, 2016, 500,000 service period stock options and 500,000 performance-based stock options were granted to the Company’s CEO as an inducement under the NASDAQ Marketplace Rules. Under the terms of the agreement, the grant is governed as if issued under the 2014 Omnibus Plan. As of December 31, 2016, the awards granted were time-based (cliff vest over four years) and performance-based (vest when performance targets are met, as defined in the stock option grant agreement). Service Period Stock Options — A summary of service period stock options outstanding and changes under the plans during the year ended December 31, 2018 is presented below: Options Shares Weighted Average Exercise Price Average Remaining Contractual Term Aggregate Intrinsic Value Outstanding at December 31, 2017 2,030,266 $ 9.47 Granted 95,366 16.45 Exercised (323,494 ) 9.55 Forfeited (8,157 ) 7.20 Outstanding at December 31, 2018 1,793,981 $ 9.84 6.0 $ 40,029,245 Exercisable at December 31, 2018 1,110,938 $ 9.03 4.7 $ 25,881,315 All of the options exercisable at December 31, 2018 were in-the-money, which account for the entire aggregate intrinsic value. The total intrinsic value of options exercised during the years ended December 31, 2018, 2017, and 2016 were $7,315,845, $8,081,050, and $1,467,076, respectively. A summary of the nonvested service period stock options as of December 31, 2018, and changes during the year ended December 31, 2018, is presented below: Number of Options Weighted-Average Grant-Date Fair Value Per Share Nonvested as of December 31, 2017 1,352,417 $ 5.12 Granted 95,366 8.25 Vested (756,583 ) 5.00 Forfeited (8,157 ) 4.84 Nonvested as of December 31, 2018 683,043 $ 5.69 As of December 31, 2018, there was $2,671,816 of total unrecognized compensation costs related to non-vested service period options, of which $1,733,469 will be incurred in 2019, $874,360 will be incurred in 2020, and the remaining $63,987 will be incurred in 2021. Performance Based Options — Performance based option vesting is contingent upon the Company achieving certain annual or cumulative revenue or Adjusted EBITDA goals. A summary of performance-based stock options outstanding and changes under the plans during the year ended December 31, 2018 is presented below: Options Shares Weighted Average Exercise Price Average Remaining Contractual Term Aggregate Intrinsic Value Outstanding at December 31, 2017 1,154,393 $ 10.50 Granted 164,707 34.06 Exercised (25,970 ) 9.05 Forfeited (17,384 ) 7.10 Outstanding at December 31, 2018 1,275,746 $ 13.62 8.1 $ 24,306,420 Exercisable at December 31, 2018 52,536 $ 9.05 7.4 $ 1,214,118 A summary of the nonvested performance-based options as of December 31, 2018, and changes during the year ended December 31, 2018, is presented below: Number of Options Weighted-Average Grant-Date Fair Value Per Share Nonvested as of December 31, 2017 1,115,140 $ 7.28 Granted 164,707 17.75 Vested (39,253 ) 4.69 Forfeited (17,384 ) 9.31 Nonvested as of December 31, 2018 1,223,210 $ 8.75 As of December 31, 2018, unrecognized compensation costs related to the 786,511 performance-based awards for which the achievement of the vesting criteria is considered probable as of December 31, 2018 have performance target dates ranging from December 31, 2019 through December 31, 2021. There was approximately $2,440,062 of total unrecognized compensation costs related to non-vested performance-based options for which the achievement of the vesting criteria is considered probable as of December 31, 2018, of which $1,218,613 will be incurred in 2019, and the remaining $1,221,449 will be incurred in 2020. Restricted Stock Units — The following table includes activity related to outstanding restricted stock units during the twelve months ended December 31, 2018. Shares Weighted-Average Grant-Date Fair Value Per Unit Outstanding at December 31, 2017 165,240 $ 10.99 Granted 182,196 22.88 Issued Upon Vesting (74,583 ) 10.53 Forfeited (874 ) 14.37 Outstanding at December 31, 2018 271,979 $ 19.07 As of December 31, 2018, there was approximately $3,099,045 of total unrecognized compensation costs related to restricted stock units, of which $1,464,774 will be incurred in 2019, $1,102,101 will be incurred in 2020, and $532,170 will be incurred in 2021. Grant Date Fair Value of Options —The weighted average grant date fair value of options (service period options and performance based options) granted during the years ended December 31, 2018, 2017, and 2016 were $14.27, $6.06 and $5.09 per share, respectively. Expected Volatility— Expected volatility was based on the historical volatility of the Company’s common stock. Weighted Average Expected Term —The Company determined the expected term based on the “shortcut method” described in FASB ASC 718, Compensation— (an expected term based on the midpoint between the vesting date and the end of the contractual term). Risk-Free Interest Rate —The risk-free interest rates are based on the U.S. Treasury yield for a period consistent with the expected term of the option in effect at the time of the grant. Expected Dividend Yield —The Company has not historically declared dividends, and no future dividends are expected to be available to benefit option holders. Accordingly, the Company used an expected dividend yield of zero in the valuation model. Year Ended December 31, 2018 2017 2016 Weighted average exercise price of options granted $ 27.60 $ 12.12 $ 9.71 Expected volatility 48.9% - 50% 45.6% - 50.1% 52.6% - 53.2% Average expected terms in years 6 - 6.6 6.5 - 6.6 5.3 - 7.2 Risk-free interest rate 2.62% - 2.96% 1.92% - 1.93% 1.26% - 1.36% Expected dividend yield 0.0% 0.0% 0.0%

Net Loss Attributable to Common

Net Loss Attributable to Common Stockholders	12 Months Ended
	Dec. 31, 2018
Earnings Per Share [Abstract]
Net Loss Attributable to Common Stockholders	Note 11 – Net Loss Attributable to Common Stockholders: Basic net loss per common share is calculated by dividing net loss attributable to common stockholders by the weighted-average number of common share outstanding for the period. Diluted net loss per common share is computed by giving effect to all potentially dilutive securities. Diluted net loss per common share is the same as basic net loss per common share, due to the fact that potentially dilutive securities would have an antidilutive effect as the Company incurred a net loss for the years ended December 31, 2018, 2017 and 2016. In the years ended December 31, 2018, 2017, and 2016, there were no reconciling items between Net Loss/Income and Net Loss attributable to common stockholders. The potentially dilutive securities excluded from the determination of diluted loss per share, as their effect is antidilutive, are as follows: Twelve Months Ended December 31, 2018 2017 2016 Service Period Stock Options 2,018,050 2,559,532 2,299,468 Restricted Stock Units 213,591 148,150 65,439 Performance Stock Options 52,536 39,253 — Warrants — — 61,117 Total 2,284,177 2,746,935 2,426,024

Retirement Plan

Retirement Plan	12 Months Ended
	Dec. 31, 2018
Compensation And Retirement Disclosure [Abstract]
Retirement Plan	Note 12 – Retirement Plan: The Company sponsors a safe harbor 401(k) plan covering all employees. All employees are eligible to participate. Active participants in the plan may make contributions of up to 50% of their compensation, subject to certain limitations. Company contributions totaled approximately $788,199 in 2018, $594,627 in 2017, and $497,731 in 2016.

Related Party Transactions

Related Party Transactions	12 Months Ended
	Dec. 31, 2018
Related Party Transactions [Abstract]
Related Party Transactions	Note 13 – Related Party Transactions: In September 2018, one of the Company’s raw material vendors was purchased by a significant stockholder of the Company. The purchase of the vendor by the stockholder, has had no impact on the cadence or amount of the raw materials that the Company has purchased from the vendor. Since the acquisition of the vendor, the Company has purchased approximately $650,000 of raw The Company believes that all payments made to the vendor are at market value and thus at arms-length

Concentrations

Concentrations	12 Months Ended
	Dec. 31, 2018
Risks And Uncertainties [Abstract]
Concentrations	Note 14 – Concentrations: Concentration of Credit Risk —The Company maintains its cash balances in financial institutions that are insured by the Federal Deposit Insurance Corporation up to $250,000 each. At times, such balances may be in excess of the FDIC insurance limit. Major Customers —In 2018, 2017, and 2016, net sales to one of our distributors which sells directly to three of our customers, accounted for 16%, 18%, and 23% of our net sales, respectively. In both 2017 and 2016, no customers accounted for 10% of our net sales, while in 2018 , one customer accounted for more than 10% of our net sales. As of December 31, 2018 one distributor and two customers accounted for 11%, 22% and 13% respectively, of our accounts receivable. As of December 31, 2017 one distributer and two customers accounted for 19%, 19% and 10%, respectively, of our account receivable. Major Suppliers —The Company purchased approximately 17% of its raw materials from one vendor during 2018, approximately 24% of its raw materials from one vendor during 2017, and approximately 23% of its raw materials from one vendor during 2016. Of the finished goods product volume not manufactured by us, the Company also purchased approximately 99% of its finished goods from three vendors in 2018, approximately 88% from three vendors in 2017, and approximately 89% from four vendors in 2016. The Company purchased approximately 81% of its packaging material from three vendors during 2018, 91% of its packaging material from three vendors during 2017, and approximately 84% of its packaging material from three vendors during 2016.

Unaudited Quarterly Results

Unaudited Quarterly Results	12 Months Ended
	Dec. 31, 2018
Quarterly Financial Information Disclosure [Abstract]
Unaudited Quarterly Results	Note 15 – Unaudited Quarterly Results: Unaudited quarterly results for the years ended December 31, 2018, 2017, and 2016 were as follows: First Quarter Second Quarter Third Quarter Fourth Quarter 2018: Net sales 43,169,601 47,624,956 50,799,601 51,643,303 Income/(loss) from operations (3,409,926 ) (3,409,631 ) 43,639 1,890,379 Net Income/(loss) (3,520,937 ) (3,500,519 ) (97,165 ) 1,757,418 Net Income/(loss) attributable to common stockholders (3,520,937 ) (3,500,519 ) (97,165 ) 1,757,418 Basic earnings/(loss) per common share (0.10 ) (0.10 ) (0.00 ) 0.05 Diluted earnings/(loss) per common share (0.10 ) (0.10 ) (0.00 ) 0.05 2017: Net sales 33,677,571 38,728,364 40,125,006 39,828,546 Income/(loss) from operations (2,740,471 ) (1,827,121 ) 199,024 1,617,318 Net Income/(loss) (2,879,525 ) (2,652,162 ) (245,548 ) 1,514,895 Net Income/(loss) attributable to common stockholders (2,879,525 ) (2,652,162 ) (245,548 ) 1,514,895 Basic earnings/(loss) per common share (0.09 ) (0.08 ) (0.01 ) 0.04 Diluted earnings/(loss) per common share (0.09 ) (0.08 ) (0.01 ) 0.04 2016: Net sales 30,528,837 32,099,518 33,767,826 33,310,430 Income/(loss) from operations (1,599,195 ) (2,974,942 ) 808,196 1,550,989 Net Income/(loss) (1,771,802 ) (3,243,002 ) 620,730 1,233,400 Net Income/(loss) attributable to common stockholders (1,771,802 ) (3,243,002 ) 620,730 1,233,400 Basic earnings/(loss) per common share (0.05 ) (0.10 ) 0.02 0.04 Diluted earnings/(loss) per common share (0.05 ) (0.10 ) 0.02 0.04

Nature of the Business and Su_2

Nature of the Business and Summary of Significant Accounting Policies (Policies)	12 Months Ended
	Dec. 31, 2018
Accounting Policies [Abstract]
Nature of the Business	Nature of the Business – Freshpet, Inc. (hereafter referred to as “Freshpet” or the “Company”), a Delaware corporation, manufactures and markets natural fresh, refrigerated meals and treats for dogs and cats. The Company’s products are distributed throughout the United States and other international markets into major retail classes including Grocery and Mass (which includes club), and Online, as well as Pet Specialty, and Natural retail.
Basis of Presentation	Basis of Presentation – The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the U.S. (“U.S. GAAP”).
Principles of Consolidation	Principles of Consolidation – The financial statements include the accounts of the Company as well as the Company’s wholly-owned subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation.
Segments	Segments – The Company operates as a single operating segment reporting to its chief operating decision maker.
Estimates and Uncertainties	Estimates and Uncertainties – The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results, as determined at a later date, could differ from those estimates.
Cash and Cash Equivalents	Cash and Cash Equivalents – The Company at times considers money market funds and all other highly liquid debt instruments purchased with an original maturity of three months or less to be cash equivalents.
Short-Term Investments	Short-Term Investments – The Company at times holds interest-bearing certificates of deposits with financial institutions with maturities ranging from three months to one year. Certificates of deposit are classified as short-term investments and interest is recorded as other expenses, net. Historically, interest income has not been material. The Company will continue to monitor interest income and will disclose separately if significant.
Accounts Receivable	Accounts Receivable – The Company records trade accounts receivable at net realizable value. This value includes an appropriate allowance for estimated uncollectible accounts. On a periodic basis, the Company evaluates its accounts receivable and establishes an allowance for doubtful accounts based on its history of write-offs and collections and current credit conditions. Accounts receivable are written off when management deems them to be uncollectible.
Inventories	Inventories – Inventories are stated at the lower of cost or market, using the first-in, first-out method. When necessary, the Company provides allowances to adjust the carrying value of its inventories to the lower of cost or net realizable value, including any costs to sell or dispose and consideration for obsolescence, excessive inventory levels, product deterioration and other factors in evaluating net realizable value.
Property, Plant and Equipment	Property, Plant and Equipment – Property, plant and equipment are recorded at cost. The Company provides for depreciation on the straight-line method by charges to income at rates based upon estimated recovery periods of 7 years for furniture and office equipment, 5 years for automotive equipment, 9 years for refrigeration equipment, 5 to 10 years for machinery and equipment, and 15 to 39 years for building and improvements. Capitalized cost includes the costs incurred to bring the property, plant and equipment to the condition and location necessary for its intended use, which includes any necessary delivery, electrical and installation cost for equipment. Maintenance and repairs that do not extend the useful life of the assets over two years are charged to expense as incurred. Leasehold improvements are amortized over the shorter of the term of the related lease or the estimated useful lives on the straight-line method.
Long-Lived Assets	Long-Lived Assets – The Company evaluates all long-lived assets for impairment. Long-lived assets are evaluated for impairment whenever events or changes in circumstances indicate the carrying value of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to estimated undiscounted future net cash flows expected to be generated by the asset. If the carrying amount of an asset exceeds its estimated undiscounted future net cash flows, an impairment charge is recognized by the amount by which the carrying amount of the asset exceeds the fair value of the asset. Recoverability of assets held for sale is measured by a comparison of the carrying amount of an asset or asset group to their fair value less estimated costs to sell. Estimating future cash flows and calculating fair value of assets requires significant estimates and assumptions by management. If the carrying amount is not fully recoverable, an impairment loss is recognized to reduce the carry amount to fair value and is charged to expense in the period of impairment.
Income Taxes	Income Taxes – The Company provides for deferred income taxes for temporary differences between financial and income tax reporting, principally net operating loss carryforwards, depreciation, and share-based compensation. Deferred tax assets and liabilities are measured using enacted tax rates in effect for the years in which those temporary differences are expected to be recovered or settled. A valuation allowance is appropriate when management believes it is more likely than not, the deferred tax asset will not be realized. At December 31, 2018, and 2017, the Company determined that a valuation allowance of 100% is appropriate.
Treasury Stock	Treasury Stock – The Company may purchase or withhold shares of stock to satisfy statutory employee tax obligations upon the issuance of restricted stock units to employees. Such repurchased or withheld shares are treated as treasury stock and carried at cost on the Consolidated Balance Sheet in Stockholders’ equity. During the twelve months ended December 31, 2018, the Company accumulated $0.3 million of treasury stock related to employee tax withholdings.
Revenue Recognition and Incentives	Revenue Recognition and Incentives – For a discussion regarding new revenue guidance adopted in the first quarter of 2018 see Note 2.
Advertising	Advertising – Advertising costs are expensed when incurred, with the exception of production costs which are expensed the first time advertising takes place. Advertising costs, consisting primarily of media ads, were $29,436,157, $22,127,170, and $15,374,392, in 2018, 2017, and 2016, respectively. As of December 31, 2018 and 2017 we had $255,749 and $244,079, respectively, of production cost in prepaid expense, representing advertising that had yet to take place.
Shipping and Handling Costs/Freight Out	Shipping and Handling Costs/Freight Out – Costs incurred for shipping and handling are included in selling, general, and administrative expenses within the statement of operations and comprehensive loss. Shipping and handling costs primarily consist of costs associated with moving finished products to customers, including costs associated with our distribution center and the cost of shipping products to customers through third-party carriers. Shipping and handling cost totaled $15,886,195, $12,892,928, and $11,202,392 for the years ended December 31, 2018, 2017, and 2016, respectively.
Research & development	Research & development – Research and development costs consist of expenses to develop and test new products. The costs are expensed as incurred. Research and development costs totaled $486,797, $284,574 and $470,150 for the years ended December 31, 2018, 2017 and 2016, respectively.
Share-based Compensation	Share-based Compensation – The Company recognizes share-based compensation based on the value of the portion of share-based payment awards that is ultimately expected to vest during the period. Share-based compensation expense recognized in the statement of operations included compensation expense for share-based payment awards granted subsequent to December 31, 2006, based on the grant date fair value estimated. Share awards are amortized under the straight-line method over the requisite service period of the entire award. Upon the adoption of ASU 2016-09, the Company no longer estimates expected forfeitures but accounts for forfeitures as they occur. The Company determines the fair value of the stock options granted as either the fair value of the consideration received, or the fair value of the equity instruments issued, whichever is more reliably measurable.
Fair Value of Financial Instruments	Fair Value of Financial Instruments – Financial Accounting Standards Board (“FASB”) guidance specifies a hierarchy of valuation techniques based on whether the inputs to those valuation techniques are observable or unobservable. Observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect market assumptions. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurement) and the lowest priority to unobservable inputs (Level 3 measurement). The three levels of the fair value hierarchy are as follows: • Level 1 – Unadjusted quoted prices in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date. Level 1 primarily consists of financial instruments whose value is based on quoted market prices such as exchange-traded instruments and listed equities. • Level 2 – Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly (e.g., quoted prices of similar assets or liabilities in active markets, or quoted prices for identical or similar assets or liabilities in markets that are not active). Level 2 includes financial instruments that are valued using models or other valuation methodologies. • Level 3 – Unobservable inputs for the asset or liability. Financial instruments are considered Level 3 when their fair values are determined using pricing models, discounted cash flows or similar techniques and at least one significant model assumption or input is unobservable. The carrying amounts reported in the balance sheets for cash and cash equivalents, other receivables, accounts payable and accrued expenses approximate their fair value based on the short-term maturity of these instruments. The warrant liability is recorded at fair value with changes in fair value reflected in the statement of operations and comprehensive loss. As of December 31, 2018, the Company only maintained Level 1 assets and liabilities.

Recently Issued Accounting St_2

Recently Issued Accounting Standards (Tables)	12 Months Ended
	Dec. 31, 2018
Accounting Policies [Abstract]
Schedule of Certain Prior Period Amounts To Confirm With Adoption of Revenue Recognition	The Company recast certain prior period amounts to conform with the adoption of the revenue recognition standard, as shown in the table below: Twelve Months Ended Twelve Months Ended December 31, 2017 December 31, 2016 As Previously Reported Adjustments Current Presentation As Previously Reported Adjustments Current Presentation Net Sales $ 156,379,210 $ (4,019,724 ) $ 152,359,487 $ 133,053,517 $ (3,346,905 ) $ 129,706,613 Cost of Goods Sold 83,963,292 (4,019,724 ) 79,943,569 72,682,634 (3,346,905 ) 69,335,730 Gross Profit $ 72,415,918 $ — $ 72,415,918 $ 60,370,883 $ — $ 60,370,883
Information About Company's Nets By Class of Retailer	Information about the Company’s net sales by class of retailer is as follows: Twelve Months Ended December 31, 2018 2017 2016 Grocery (including Online), Mass and Club $ 158,506,192 $ 123,412,005 $ 102,074,617 Pet Specialty and Natural 34,731,270 28,947,482 27,631,996 Net Sales $ 193,237,462 $ 152,359,487 $ 129,706,613

Inventories (Tables)

Inventories (Tables)	12 Months Ended
	Dec. 31, 2018
Inventory Disclosure [Abstract]
Summary of Inventories	Inventories are summarized as follows: December 31, December 31, 2018 2017 Raw Materials and Work in Process $ 2,784,233 $ 2,471,498 Packaging Components Material 1,138,091 804,616 Finished Goods 5,442,338 7,105,425 9,364,662 10,381,539 Reserve for Obsolete Inventory (47,430 ) (263,145 ) $ 9,317,232 $ 10,118,394

Property, Plant and Equipment (

Property, Plant and Equipment (Tables)	12 Months Ended
	Dec. 31, 2018
Property Plant And Equipment [Abstract]
Summary of Property, Plant and Equipment, Net	December 31, December 31, 2018 2017 Refrigeration Equipment $ 79,567,389 $ 70,489,454 Machinery and Equipment 51,800,479 47,558,838 Building, Land, and Improvements 25,606,013 25,543,568 Furniture and Office Equipment 4,884,945 4,404,735 Leasehold Improvements 393,770 375,661 Automotive Equipment 319,496 319,496 Construction in Progress 4,769,268 3,763,894 167,341,360 152,455,646 Less: Accumulated Depreciation and Amortization (65,247,112 ) (51,857,007 ) $ 102,094,248 $ 100,598,639

Income Taxes (Tables)

Income Taxes (Tables)	12 Months Ended
	Dec. 31, 2018
Income Tax Disclosure [Abstract]
Summary of Income Taxes	A summary of income taxes as follows: December 31, 2018 2017 2016 Current: Federal $ — $ — $ — State 77,096 75,195 65,754 $ 77,096 $ 75,195 $ 65,754
Schedule of Reconciliation of the Statutory Federal Income Tax Rate	The reconciliation of the statutory federal income tax rate to the Company’s effective tax is presented below: Year Ended December 31, 2018 2017 2016 Tax at federal statutory rate 21.00 % 34.00 % 34.00 % State taxes, net of federal (1.23 ) (0.34 ) 1.95 Permanent items (2.37 ) (5.94 ) (3.19 ) Other (0.14 ) (0.17 ) 0.54 State rate change 15.80 — — Valuation allowance (34.54 ) 29.38 35.43 Effective tax rate (1.48 )% (1.83 )% (2.13 )%
Significant Portions of the Deferred Tax Assets and Deferred Tax Liabilities	December 31, 2018 2017 Net operating loss 45,831,214 42,484,665 Stock option expense 1,155,279 235,994 Property and equipment (9,688,332 ) (8,635,268 ) Other 551,733 680,480 Less: Valuation allowance (37,849,894 ) (34,765,871 ) Net deferred tax — —
Net Deferred Tax Assets and Liabilities	Net deferred tax assets and liabilities are summarized as follows: December 31, 2018 2017 Total deferred tax assets $ 47,538,226 $ 43,401,139 Total deferred tax liabilities (9,688,332 ) (8,635,268 ) Valuation allowance (37,849,894 ) (34,765,871 ) Net deferred income tax assets $ — $ —

Accrued Expenses (Tables)

Accrued Expenses (Tables)	12 Months Ended
	Dec. 31, 2018
Payables And Accruals [Abstract]
Summary of Accrued Expenses	December 31, December 31, 2018 2017 Accrued Compensation and Employee Related Costs $ 5,276,552 $ 3,902,688 Accrued Chiller Cost 1,401,762 1,371,940 Accrued Customer Consideration 650,567 263,235 Accrued Freight 405,733 354,959 Accrued Marketing 551,681 835,997 Accrued Utility 146,500 198,000 Accrued VAT — 172,711 Other Accrued Expenses 617,756 419,818 $ 9,050,551 $ 7,519,348

Commitments and Contingencies (

Commitments and Contingencies (Tables)	12 Months Ended
	Dec. 31, 2018
Future Minimum Payments Due	As of December 31, 2018, future minimum payments due under lease obligations for the next five years were as follows: Operating Lease Obligations December 31, 2018 2019 1,475,761 2020 1,626,179 2021 1,671,003 2022 1,664,510 2023 1,700,539 2024 and thereafter 4,246,015 $ 12,384,007
Manufacturing and Servicing Obligations [Member]
Future Minimum Payments Due Under Manufacturing and Service Obligations	As of December 31, 2018, future minimum payments due under manufacturing and service obligations for the next five years were as follows: Manufacturing and Servicing Obligations December 31, 2018 2019 460,635 2020 804,347 2021 864,099 2022 885,678 2023 907,817 2024 and thereafter 5,382,360 $ 9,304,936

Equity Incentive Plans and Eq_2

Equity Incentive Plans and Equity (Tables)	12 Months Ended
	Dec. 31, 2018
Expected Dividend Yield Valuation Model	Expected Dividend Yield —The Company has not historically declared dividends, and no future dividends are expected to be available to benefit option holders. Accordingly, the Company used an expected dividend yield of zero in the valuation model. Year Ended December 31, 2018 2017 2016 Weighted average exercise price of options granted $ 27.60 $ 12.12 $ 9.71 Expected volatility 48.9% - 50% 45.6% - 50.1% 52.6% - 53.2% Average expected terms in years 6 - 6.6 6.5 - 6.6 5.3 - 7.2 Risk-free interest rate 2.62% - 2.96% 1.92% - 1.93% 1.26% - 1.36% Expected dividend yield 0.0% 0.0% 0.0%
Service Period Stock Options
Summary of Stock Options Outstanding and Changes under Plans	Service Period Stock Options — A summary of service period stock options outstanding and changes under the plans during the year ended December 31, 2018 is presented below: Options Shares Weighted Average Exercise Price Average Remaining Contractual Term Aggregate Intrinsic Value Outstanding at December 31, 2017 2,030,266 $ 9.47 Granted 95,366 16.45 Exercised (323,494 ) 9.55 Forfeited (8,157 ) 7.20 Outstanding at December 31, 2018 1,793,981 $ 9.84 6.0 $ 40,029,245 Exercisable at December 31, 2018 1,110,938 $ 9.03 4.7 $ 25,881,315
Summary of Nonvested Service Period Stock Options	A summary of the nonvested service period stock options as of December 31, 2018, and changes during the year ended December 31, 2018, is presented below: Number of Options Weighted-Average Grant-Date Fair Value Per Share Nonvested as of December 31, 2017 1,352,417 $ 5.12 Granted 95,366 8.25 Vested (756,583 ) 5.00 Forfeited (8,157 ) 4.84 Nonvested as of December 31, 2018 683,043 $ 5.69
Performance Based Options
Summary of Stock Options Outstanding and Changes under Plans	A summary of performance-based stock options outstanding and changes under the plans during the year ended December 31, 2018 is presented below: Options Shares Weighted Average Exercise Price Average Remaining Contractual Term Aggregate Intrinsic Value Outstanding at December 31, 2017 1,154,393 $ 10.50 Granted 164,707 34.06 Exercised (25,970 ) 9.05 Forfeited (17,384 ) 7.10 Outstanding at December 31, 2018 1,275,746 $ 13.62 8.1 $ 24,306,420 Exercisable at December 31, 2018 52,536 $ 9.05 7.4 $ 1,214,118
Summary of Nonvested Service Period Stock Options	A summary of the nonvested performance-based options as of December 31, 2018, and changes during the year ended December 31, 2018, is presented below: Number of Options Weighted-Average Grant-Date Fair Value Per Share Nonvested as of December 31, 2017 1,115,140 $ 7.28 Granted 164,707 17.75 Vested (39,253 ) 4.69 Forfeited (17,384 ) 9.31 Nonvested as of December 31, 2018 1,223,210 $ 8.75
Restricted Stock Units
Summary of Stock Options Outstanding and Changes under Plans	Restricted Stock Units — The following table includes activity related to outstanding restricted stock units during the twelve months ended December 31, 2018. Shares Weighted-Average Grant-Date Fair Value Per Unit Outstanding at December 31, 2017 165,240 $ 10.99 Granted 182,196 22.88 Issued Upon Vesting (74,583 ) 10.53 Forfeited (874 ) 14.37 Outstanding at December 31, 2018 271,979 $ 19.07

Net Loss Attributable to Comm_2

Net Loss Attributable to Common Stockholders (Tables)	12 Months Ended
	Dec. 31, 2018
Earnings Per Share [Abstract]
Schedule of Potentially Dilutive Securities Excluded from Determination of Diluted Loss per Share, as Their Effect is Antidilutive	The potentially dilutive securities excluded from the determination of diluted loss per share, as their effect is antidilutive, are as follows: Twelve Months Ended December 31, 2018 2017 2016 Service Period Stock Options 2,018,050 2,559,532 2,299,468 Restricted Stock Units 213,591 148,150 65,439 Performance Stock Options 52,536 39,253 — Warrants — — 61,117 Total 2,284,177 2,746,935 2,426,024

Unaudited Quarterly Results (Ta

Unaudited Quarterly Results (Tables)	12 Months Ended
	Dec. 31, 2018
Quarterly Financial Information Disclosure [Abstract]
Schedule of Unaudited Quarterly Results	Unaudited quarterly results for the years ended December 31, 2018, 2017, and 2016 were as follows: First Quarter Second Quarter Third Quarter Fourth Quarter 2018: Net sales 43,169,601 47,624,956 50,799,601 51,643,303 Income/(loss) from operations (3,409,926 ) (3,409,631 ) 43,639 1,890,379 Net Income/(loss) (3,520,937 ) (3,500,519 ) (97,165 ) 1,757,418 Net Income/(loss) attributable to common stockholders (3,520,937 ) (3,500,519 ) (97,165 ) 1,757,418 Basic earnings/(loss) per common share (0.10 ) (0.10 ) (0.00 ) 0.05 Diluted earnings/(loss) per common share (0.10 ) (0.10 ) (0.00 ) 0.05 2017: Net sales 33,677,571 38,728,364 40,125,006 39,828,546 Income/(loss) from operations (2,740,471 ) (1,827,121 ) 199,024 1,617,318 Net Income/(loss) (2,879,525 ) (2,652,162 ) (245,548 ) 1,514,895 Net Income/(loss) attributable to common stockholders (2,879,525 ) (2,652,162 ) (245,548 ) 1,514,895 Basic earnings/(loss) per common share (0.09 ) (0.08 ) (0.01 ) 0.04 Diluted earnings/(loss) per common share (0.09 ) (0.08 ) (0.01 ) 0.04 2016: Net sales 30,528,837 32,099,518 33,767,826 33,310,430 Income/(loss) from operations (1,599,195 ) (2,974,942 ) 808,196 1,550,989 Net Income/(loss) (1,771,802 ) (3,243,002 ) 620,730 1,233,400 Net Income/(loss) attributable to common stockholders (1,771,802 ) (3,243,002 ) 620,730 1,233,400 Basic earnings/(loss) per common share (0.05 ) (0.10 ) 0.02 0.04 Diluted earnings/(loss) per common share (0.05 ) (0.10 ) 0.02 0.04

Nature of the Business and Su_3

Nature of the Business and Summary of Significant Accounting Policies - Additional Information (Details)	12 Months Ended
	Dec. 31, 2018USD ($)OperatingSegment	Dec. 31, 2017USD ($)	Dec. 31, 2016USD ($)
Nature Of Business And Summary Of Significant Accounting Policies [Line Items]
Number of operating segments | OperatingSegment	1
Property plant and equipment depreciation method	The Company provides for depreciation on the straight-line method by charges to income at rates based upon estimated recovery periods
Deferred tax asset valuation allowance	100.00%	100.00%
Payments related to tax withholding for share-based compensation	$ 300,000
Advertising expense	29,436,157	$ 22,127,170	$ 15,374,392
Production cost in prepaid advertising expense	255,749	244,079
Cost of Sales	103,247,223	79,943,569	69,335,730
Research and development costs	486,797	284,574	470,150
Shipping and Handling
Nature Of Business And Summary Of Significant Accounting Policies [Line Items]
Cost of Sales	$ 15,886,195	$ 12,892,928	$ 11,202,392
Furniture and Office Equipment
Nature Of Business And Summary Of Significant Accounting Policies [Line Items]
Estimated useful life	7 years
Automotive Equipment
Nature Of Business And Summary Of Significant Accounting Policies [Line Items]
Estimated useful life	5 years
Refrigeration Equipment
Nature Of Business And Summary Of Significant Accounting Policies [Line Items]
Estimated useful life	9 years
Machinery and Equipment | Minimum
Nature Of Business And Summary Of Significant Accounting Policies [Line Items]
Estimated useful life	5 years
Machinery and Equipment | Maximum
Nature Of Business And Summary Of Significant Accounting Policies [Line Items]
Estimated useful life	10 years
Building and Improvements | Minimum
Nature Of Business And Summary Of Significant Accounting Policies [Line Items]
Estimated useful life	15 years
Building and Improvements | Maximum
Nature Of Business And Summary Of Significant Accounting Policies [Line Items]
Estimated useful life	39 years

Recently Issued Accounting St_3

Recently Issued Accounting Standards - Schedule of Certain Prior Period Amounts To Confirm With Adoption of Revenue Recognition (Details) - USD ($)	3 Months Ended												12 Months Ended
	Dec. 31, 2018	Sep. 30, 2018	Jun. 30, 2018	Mar. 31, 2018	Dec. 31, 2017	Sep. 30, 2017	Jun. 30, 2017	Mar. 31, 2017	Dec. 31, 2016	Sep. 30, 2016	Jun. 30, 2016	Mar. 31, 2016	Dec. 31, 2018	Dec. 31, 2017	Dec. 31, 2016
Revenue Initial Application Period Cumulative Effect Transition [Line Items]
Net Sales	$ 51,643,303	$ 50,799,601	$ 47,624,956	$ 43,169,601	$ 39,828,546	$ 40,125,006	$ 38,728,364	$ 33,677,571	$ 33,310,430	$ 33,767,826	$ 32,099,518	$ 30,528,837	$ 193,237,462	$ 152,359,487	$ 129,706,613
Cost of Sales													103,247,223	79,943,569	69,335,730
Gross Profit													$ 89,990,239	72,415,918	60,370,883
ASU 606
Revenue Initial Application Period Cumulative Effect Transition [Line Items]
Net Sales														152,359,487	129,706,613
Cost of Sales														79,943,569	69,335,730
Gross Profit														72,415,918	60,370,883
ASU 606 | As Previously Reported
Revenue Initial Application Period Cumulative Effect Transition [Line Items]
Net Sales														156,379,210	133,053,517
Cost of Sales														83,963,292	72,682,634
Gross Profit														72,415,918	60,370,883
ASU 606 | Adjustments
Revenue Initial Application Period Cumulative Effect Transition [Line Items]
Net Sales														(4,019,724)	(3,346,905)
Cost of Sales														$ (4,019,724)	$ (3,346,905)

Recently Issued Accounting St_4

Recently Issued Accounting Standards - Additional Information (Details) - USD ($)	Dec. 31, 2018	Dec. 31, 2017
New Accounting Pronouncements Or Change In Accounting Principle [Line Items]
Future minimum payments due	$ 12,384,007
ASU 2014-09
New Accounting Pronouncements Or Change In Accounting Principle [Line Items]
Contract assets	0	$ 0
ASU 2016-02
New Accounting Pronouncements Or Change In Accounting Principle [Line Items]
Future minimum payments due	$ 12,000,000

Recently Issued Accounting St_5

Recently Issued Accounting Standards - Information About Company's Nets By Class of Retailer (Details) - USD ($)	3 Months Ended												12 Months Ended
	Dec. 31, 2018	Sep. 30, 2018	Jun. 30, 2018	Mar. 31, 2018	Dec. 31, 2017	Sep. 30, 2017	Jun. 30, 2017	Mar. 31, 2017	Dec. 31, 2016	Sep. 30, 2016	Jun. 30, 2016	Mar. 31, 2016	Dec. 31, 2018	Dec. 31, 2017	Dec. 31, 2016
Concentration Risk [Line Items]
Net Sales	$ 51,643,303	$ 50,799,601	$ 47,624,956	$ 43,169,601	$ 39,828,546	$ 40,125,006	$ 38,728,364	$ 33,677,571	$ 33,310,430	$ 33,767,826	$ 32,099,518	$ 30,528,837	$ 193,237,462	$ 152,359,487	$ 129,706,613
Grocery (including Online), Mass and Club
Concentration Risk [Line Items]
Net Sales													158,506,192	123,412,005	102,074,617
Pet Specialty and Natural
Concentration Risk [Line Items]
Net Sales													$ 34,731,270	$ 28,947,482	$ 27,631,996

Inventories - Summary of Invent

Inventories - Summary of Inventories (Details) - USD ($)	Dec. 31, 2018	Dec. 31, 2017
Inventory Disclosure [Abstract]
Raw Materials and Work in Process	$ 2,784,233	$ 2,471,498
Packaging Components Material	1,138,091	804,616
Finished Goods	5,442,338	7,105,425
Inventory gross	9,364,662	10,381,539
Reserve for Obsolete Inventory	(47,430)	(263,145)
Inventory net	$ 9,317,232	$ 10,118,394

Property, Plant and Equipment -

Property, Plant and Equipment - Summary of Property, Plant and Equipment, Net (Details) - USD ($)	Dec. 31, 2018	Dec. 31, 2017
Property Plant And Equipment [Line Items]
Property, plant and equipment, gross	$ 167,341,360	$ 152,455,646
Less: Accumulated Depreciation and Amortization	(65,247,112)	(51,857,007)
Property, plant and equipment, net	102,094,248	100,598,639
Refrigeration Equipment
Property Plant And Equipment [Line Items]
Property, plant and equipment, gross	79,567,389	70,489,454
Machinery and Equipment
Property Plant And Equipment [Line Items]
Property, plant and equipment, gross	51,800,479	47,558,838
Building, Land, and Improvements
Property Plant And Equipment [Line Items]
Property, plant and equipment, gross	25,606,013	25,543,568
Furniture and Office Equipment
Property Plant And Equipment [Line Items]
Property, plant and equipment, gross	4,884,945	4,404,735
Leasehold Improvements
Property Plant And Equipment [Line Items]
Property, plant and equipment, gross	393,770	375,661
Automotive Equipment
Property Plant And Equipment [Line Items]
Property, plant and equipment, gross	319,496	319,496
Construction in Progress
Property Plant And Equipment [Line Items]
Property, plant and equipment, gross	$ 4,769,268	$ 3,763,894

Property, Plant and Equipment_2

Property, Plant and Equipment - Additional Information (Details) - USD ($)	12 Months Ended
	Dec. 31, 2018	Dec. 31, 2017	Dec. 31, 2016
Property Plant And Equipment [Line Items]
Depreciation and amortization	$ 14,068,037	$ 12,692,355	$ 9,887,168
Property, Plant and Equipment
Property Plant And Equipment [Line Items]
Depreciation and amortization	13,781,310	12,441,468	9,708,012
Product
Property Plant And Equipment [Line Items]
Cost of goods sold, depreciation and amortization	$ 6,088,788	$ 5,791,459	$ 4,028,022

Income Taxes - Summary of Incom

Income Taxes - Summary of Income Taxes (Details) - USD ($)	12 Months Ended
	Dec. 31, 2018	Dec. 31, 2017	Dec. 31, 2016
Current:
State	$ 77,096	$ 75,195	$ 65,754
Deferred income taxes	$ 77,096	$ 75,195	$ 65,754

Income Taxes - Schedule of Reco

Income Taxes - Schedule of Reconciliation of the Statutory Federal Income Tax Rate (Details)	12 Months Ended
	Dec. 31, 2018	Dec. 31, 2017	Dec. 31, 2016
Effective Income Tax Rate Continuing Operations Tax Rate Reconciliation [Abstract]
Tax at federal statutory rate	21.00%	34.00%	34.00%
State taxes, net of federal	(1.23%)	(0.34%)	1.95%
Permanent items	(2.37%)	(5.94%)	(3.19%)
Other	(0.14%)	(0.17%)	0.54%
State rate change	15.80%
Valuation allowance	(34.54%)	29.38%	35.43%
Effective tax rate	(1.48%)	(1.83%)	(2.13%)

Income Taxes - Significant Port

Income Taxes - Significant Portions of the Deferred Tax Assets and Deferred Tax Liabilities (Details) - USD ($)	Dec. 31, 2018	Dec. 31, 2017
Deferred Tax Assets Net [Abstract]
Net operating loss	$ 45,831,214	$ 42,484,665
Stock option expense	1,155,279	235,994
Property and equipment	(9,688,332)	(8,635,268)
Other	551,733	680,480
Less: Valuation allowance	$ (37,849,894)	$ (34,765,871)

Income Taxes - Additional Infor

Income Taxes - Additional Information (Details) - USD ($)	12 Months Ended
	Dec. 31, 2018	Dec. 31, 2017	Dec. 31, 2016
Income Tax [Line Items]
Net operating loss	$ 45,831,214	$ 42,484,665
Uncertain tax positions	0
Income tax interest and penalties expense	$ 0
Federal corporate tax rate	21.00%	34.00%	34.00%
Future reduction to deferred tax assets due to 2017 Tax Act	$ 18,900,000
Indefinite Carryforward
Income Tax [Line Items]
Net operating loss	8,327,837
New Jersey
Income Tax [Line Items]
Net operating loss	$ 147,213,483
New Jersey | Earliest Tax Year
Income Tax [Line Items]
Net operating loss carryforwards, expiration year	2,018
New Jersey | Latest Tax Year
Income Tax [Line Items]
Net operating loss carryforwards, expiration year	2,038
Federal
Income Tax [Line Items]
Net operating loss	$ 183,279,120	$ 174,951,283
Federal | Earliest Tax Year
Income Tax [Line Items]
Net operating loss carryforwards, expiration year	2,025
Federal | Latest Tax Year
Income Tax [Line Items]
Net operating loss carryforwards, expiration year	2,037
Foreign
Income Tax [Line Items]
Net operating loss	$ 3,459,760

Income Taxes - Net Deferred Tax

Income Taxes - Net Deferred Tax Assets and Liabilities (Details) - USD ($)	Dec. 31, 2018	Dec. 31, 2017
Deferred Tax Assets Net [Abstract]
Total deferred tax assets	$ 47,538,226	$ 43,401,139
Total deferred tax liabilities	(9,688,332)	(8,635,268)
Valuation allowance	$ (37,849,894)	$ (34,765,871)

Accrued Expenses - Summary of A

Accrued Expenses - Summary of Accrued Expenses (Details) - USD ($)	Dec. 31, 2018	Dec. 31, 2017
Payables And Accruals [Abstract]
Accrued Compensation and Employee Related Costs	$ 5,276,552	$ 3,902,688
Accrued Chiller Cost	1,401,762	1,371,940
Accrued Customer Consideration	650,567	263,235
Accrued Freight	405,733	354,959
Accrued Marketing	551,681	835,997
Accrued Utility	146,500	198,000
Accrued VAT		172,711
Other Accrued Expenses	617,756	419,818
Accrued expenses	$ 9,050,551	$ 7,519,348

Debt - Additional Information (

Debt - Additional Information (Details) - USD ($)	3 Months Ended	12 Months Ended
	Sep. 30, 2017	Dec. 31, 2018	Dec. 31, 2017	Dec. 31, 2016
Debt Instrument [Line Items]
Borrowings under credit facilities		$ 6,000,000	$ 7,500,000	$ 10,000,000
Repayments of borrowings		6,000,000	14,500,000	3,000,000
Debt issuance costs			270,885
Debt outstanding		0	0
Interest expense and fees		200,000	500,000	$ 700,000
Maximum
Debt Instrument [Line Items]
Accrued interest		$ 100,000	$ 100,000
New Revolving Facility
Debt Instrument [Line Items]
Debt instrument, face amount	$ 30,000,000
Increase in credit facility	$ 10,000,000
Line of credit facility, maturity month and year	2020-09
New Revolving Facility | Minimum
Debt Instrument [Line Items]
Debt instrument reduction in unused rate		0.25%
Debt instrument reduction in total rate		2.00%
New Revolving Facility | Minimum | Base Rate
Debt Instrument [Line Items]
Line of credit facility, applicable margin	0.75%
New Revolving Facility | Minimum | LIBOR
Debt Instrument [Line Items]
Line of credit facility, applicable margin	1.75%
New Revolving Facility | Maximum
Debt Instrument [Line Items]
Debt instrument reduction in unused rate		0.75%
Debt instrument reduction in total rate		2.50%
New Revolving Facility | Maximum | Base Rate
Debt Instrument [Line Items]
Line of credit facility, applicable margin	1.25%
New Revolving Facility | Maximum | LIBOR
Debt Instrument [Line Items]
Line of credit facility, applicable margin	2.25%

Commitments and Contingencies -

Commitments and Contingencies - Additional Information (Details) - USD ($)	12 Months Ended
	Dec. 31, 2018	Dec. 31, 2017	Dec. 31, 2016
Commitments And Contingencies Disclosure [Abstract]
Costs related to lease obligations	$ 732,045	$ 480,349	$ 473,853

Commitments and Contingencies_2

Commitments and Contingencies - Future Minimum Payments Due (Details)	Dec. 31, 2018USD ($)
Operating Leases Future Minimum Payments Due [Abstract]
2,019	$ 1,475,761
2,020	1,626,179
2,021	1,671,003
2,022	1,664,510
2,023	1,700,539
2024 and thereafter	4,246,015
Future minimum payments due	$ 12,384,007

Commitments and Contingencies_3

Commitments and Contingencies - Future Minimum Payments Due Under Manufacturing and Service Obligations (Details) - Manufacturing and Servicing Obligations [Member]	Dec. 31, 2018USD ($)
Contractual Obligation Disclosure [Line Items]
2,019	$ 460,635
2,020	804,347
2,021	864,099
2,022	885,678
2,023	907,817
2024 and thereafter	5,382,360
Manufacturing and servicing obligations	$ 9,304,936

Warrant - Additional Informatio

Warrant - Additional Information (Details) - USD ($)	12 Months Ended
	Dec. 31, 2018	Dec. 31, 2017	Dec. 31, 2016
Warrants And Rights Note Disclosure [Abstract]
Warrant issued to purchase shares of voting common stock	61,117
Warrant issued to purchase shares of voting common stock, per share	$ 6.28
Warrant conversion period	2017-09
Conversion of warrants to common stock		$ 588,019
Fair value adjustment for outstanding warrants		$ 334,628	$ 49,077

Equity Incentive Plans and Eq_3

Equity Incentive Plans and Equity - Additional Information (Details) - USD ($)	1 Months Ended				12 Months Ended
	Dec. 31, 2016	Sep. 30, 2016	Dec. 31, 2010	Dec. 31, 2006	Dec. 31, 2018	Dec. 31, 2017	Dec. 31, 2016	Nov. 30, 2014
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Share-based compensation					$ 6,807,620	$ 4,438,181	$ 4,225,149
Weighted-Average Grant-Date Fair Value Per Share, Granted					$ 14.27	$ 6.06	$ 5.09
Performance Based Options
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Number of options, granted					164,707
Total unrecognized compensation cost					$ 2,440,062
Unrecognized compensation costs, Performance based awards					786,511
Performance target ranging start date					Dec. 31, 2019
Performance target ranging end date					Dec. 31, 2021
Weighted-Average Grant-Date Fair Value Per Share, Granted					$ 17.75
Performance Based Options | Incurred in 2019
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Compensation cost recognized during period					$ 1,218,613
Performance Based Options | Incurred in 2020
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Compensation cost recognized during period					1,221,449
Restricted Stock Units
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Total unrecognized compensation cost					3,099,045
Restricted Stock Units | Incurred in 2019
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Compensation cost recognized during period					1,464,774
Restricted Stock Units | Incurred in 2020
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Compensation cost recognized during period					1,102,101
Restricted Stock Units | Incurred in 2021
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Compensation cost recognized during period					$ 532,170
Service Period Stock Options
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Number of options, granted					95,366
Total intrinsic value of options exercised					$ 7,315,845	$ 8,081,050	$ 1,467,076
Total unrecognized compensation cost					$ 2,671,816
Weighted-Average Grant-Date Fair Value Per Share, Granted					$ 8.25
Service Period Stock Options | Incurred in 2019
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Compensation cost recognized during period					$ 1,733,469
Service Period Stock Options | Incurred in 2020
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Compensation cost recognized during period					874,360
Service Period Stock Options | Incurred in 2021
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Compensation cost recognized during period					$ 63,987
Service Period Stock Options | CEO
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Vesting period							4 years
Number of options, granted							500,000
Performance-Vested Stock Options | CEO
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Number of options, granted							500,000
2006 Stock Plan
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Stock options, number of shares granted				624,223
Vesting period				5 years
Stock options, available for grant					0
2010 Stock Plan
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Stock options, number of shares granted			2,146,320
Vesting period			4 years
Stock options, available for grant			2,220,280
2010 Stock Plan | Maximum
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Options granted maximum contractual terms					10 years
2010 Stock Plan | Performance Based Options
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Vesting period	2 years
Modified from performance-based awards to time-based awards	419,366
2014 Omnibus Incentive Plan
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Vesting period					3 years
Stock options, available for grant		3,979,200			1,732,379			1,479,200
Stock options, number of additional shares granted		2,500,000
2014 Omnibus Incentive Plan | Restricted Stock Units | Employee
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Vesting period					3 years
2014 Omnibus Incentive Plan | Restricted Stock Units | Non-employee Director
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Vesting period					1 year
Cost of Sales
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Share-based compensation					$ 859,133	243,063	$ 221,559
Selling, General and Administrative Expenses
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Share-based compensation					5,948,487	$ 4,195,118	3,971,930
Capital Expenditures
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Share-based compensation					$ 163,850		$ 31,660

Equity Incentive Plans and Eq_4

Equity Incentive Plans and Equity - Summary of Stock Options Outstanding and Changes under Plans (Details) - USD ($)	12 Months Ended
	Dec. 31, 2018	Dec. 31, 2017	Dec. 31, 2016
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Weighted Average Exercise Price, Granted	$ 27.60	$ 12.12	$ 9.71
Service Period Stock Options
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Shares, Outstanding Beginning Balance	2,030,266
Shares, Granted	95,366
Shares, Exercised	(323,494)
Shares, Forfeited	(8,157)
Shares, Outstanding Ending Balance	1,793,981	2,030,266
Exercisable at end of period, shares	1,110,938
Weighted Average Exercise Price, Outstanding Beginning Balance	$ 9.47
Weighted Average Exercise Price, Granted	16.45
Weighted Average Exercise Price, Exercised	9.55
Weighted Average Exercise Price, Forfeited	7.20
Weighted Average Exercise Price, Outstanding Ending Balance	9.84	$ 9.47
Weighted Average Exercise Price, Exercisable	$ 9.03
Average Remaining Contractual Term, Outstanding	6 years
Average Remaining Contractual Term, Exercisable	4 years 8 months 12 days
Aggregate Intrinsic Value, Outstanding	$ 40,029,245
Aggregate Intrinsic Value, Exercisable	$ 25,881,315
Performance Based Options
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Shares, Outstanding Beginning Balance	1,154,393
Shares, Granted	164,707
Shares, Exercised	(25,970)
Shares, Forfeited	(17,384)
Shares, Outstanding Ending Balance	1,275,746	1,154,393
Exercisable at end of period, shares	52,536
Weighted Average Exercise Price, Outstanding Beginning Balance	$ 10.50
Weighted Average Exercise Price, Granted	34.06
Weighted Average Exercise Price, Exercised	9.05
Weighted Average Exercise Price, Forfeited	7.10
Weighted Average Exercise Price, Outstanding Ending Balance	13.62	$ 10.50
Weighted Average Exercise Price, Exercisable	$ 9.05
Average Remaining Contractual Term, Outstanding	8 years 1 month 6 days
Average Remaining Contractual Term, Exercisable	7 years 4 months 24 days
Aggregate Intrinsic Value, Outstanding	$ 24,306,420
Aggregate Intrinsic Value, Exercisable	$ 1,214,118
Restricted Stock Units
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Shares, Outstanding Beginning Balance	165,240
Shares, Granted	182,196
Shares, Issued Upon Vesting	(74,583)
Shares, Forfeited	(874)
Shares, Outstanding Ending Balance	271,979	165,240
Weighted-Average Grant-Date Fair Value Per Unit, Outstanding Beginning Balance	$ 10.99
Weighted-Average Grant-Date Fair Value Per Unit, Granted	22.88
Weighted-Average Grant-Date Fair Value Per Unit, Issued Upon Vesting	10.53
Weighted-Average Grant-Date Fair Value Per Unit, Forfeited	14.37
Weighted-Average Grant-Date Fair Value Per Unit, Outstanding Ending Balance	$ 19.07	$ 10.99

Equity Incentive Plans and Eq_5

Equity Incentive Plans and Equity - Summary of Nonvested Service Period Stock Options (Details) - $ / shares	12 Months Ended
	Dec. 31, 2018	Dec. 31, 2017	Dec. 31, 2016
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Weighted-Average Grant-Date Fair Value Per Share, Granted	$ 14.27	$ 6.06	$ 5.09
Service Period Stock Options
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Number of Options, Nonvested Beginning Balance	1,352,417
Shares, Granted	95,366
Number of Options, Vested	(756,583)
Number of Options, Forfeited	(8,157)
Number of Options, Nonvested Ending Balance	683,043	1,352,417
Weighted-Average Grant-Date Fair Value Per Share, Nonvested Beginning Balance	$ 5.12
Weighted-Average Grant-Date Fair Value Per Share, Granted	8.25
Weighted-Average Grant-Date Fair Value Per Share, Vested	5
Weighted-Average Grant-Date Fair Value Per Share, Forfeited	4.84
Weighted-Average Grant-Date Fair Value Per Share, Nonvested Ending Balance	$ 5.69	$ 5.12
Performance Based Options
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Number of Options, Nonvested Beginning Balance	1,115,140
Shares, Granted	164,707
Number of Options, Vested	(39,253)
Number of Options, Forfeited	(17,384)
Number of Options, Nonvested Ending Balance	1,223,210	1,115,140
Weighted-Average Grant-Date Fair Value Per Share, Nonvested Beginning Balance	$ 7.28
Weighted-Average Grant-Date Fair Value Per Share, Granted	17.75
Weighted-Average Grant-Date Fair Value Per Share, Vested	4.69
Weighted-Average Grant-Date Fair Value Per Share, Forfeited	9.31
Weighted-Average Grant-Date Fair Value Per Share, Nonvested Ending Balance	$ 8.75	$ 7.28

Equity Incentive Plans and Eq_6

Equity Incentive Plans and Equity - Expected Dividend Yield Valuation Model (Details) - $ / shares	12 Months Ended
	Dec. 31, 2018	Dec. 31, 2017	Dec. 31, 2016
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Weighted average exercise price of options granted	$ 27.60	$ 12.12	$ 9.71
Risk-free interest rate, minimum	2.62%	1.92%	1.26%
Risk-free interest rate, maximum	2.96%	1.93%	1.36%
Expected dividend yield	0.00%	0.00%	0.00%
Minimum
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Expected volatility	48.90%	45.60%	52.60%
Average expected terms in years	6 years	6 years 6 months	5 years 3 months 18 days
Maximum
Share Based Compensation Arrangement By Share Based Payment Award [Line Items]
Expected volatility	50.00%	50.10%	53.20%
Average expected terms in years	6 years 7 months 6 days	6 years 7 months 6 days	7 years 2 months 12 days

Net Loss Attributable to Comm_3

Net Loss Attributable to Common Stockholders - Additional Information (Details) - USD ($)	12 Months Ended
	Dec. 31, 2018	Dec. 31, 2017	Dec. 31, 2016
Earnings Per Share [Abstract]
Reconciling items between net loss/income and net loss attributable to common stockholders	$ 0	$ 0	$ 0

Net Loss Attributable to Comm_4

Net Loss Attributable to Common Stockholders - Schedule of Potentially Dilutive Securities Excluded from Determination of Diluted Loss per Share, as Their Effect is Antidilutive (Details) - shares	12 Months Ended
	Dec. 31, 2018	Dec. 31, 2017	Dec. 31, 2016
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]
Antidilutive Securities	2,284,177	2,746,935	2,426,024
Service Period Stock Options
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]
Antidilutive Securities	2,018,050	2,559,532	2,299,468
Restricted Stock Units
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]
Antidilutive Securities	213,591	148,150	65,439
Performance Stock Options
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]
Antidilutive Securities	52,536	39,253
Warrants
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]
Antidilutive Securities			61,117

Retirement Plan - Additional In

Retirement Plan - Additional Information (Details) - USD ($)	12 Months Ended
	Dec. 31, 2018	Dec. 31, 2017	Dec. 31, 2016
Defined Benefit Plan Disclosure [Line Items]
Company contribution amount	$ 788,199	$ 594,627	$ 497,731
Maximum
Defined Benefit Plan Disclosure [Line Items]
Active participants contributions percentage	50.00%

Related Party Transactions - Ad

Related Party Transactions - Additional Information (Details)	3 Months Ended
	Dec. 31, 2018USD ($)
Purchases of Raw Materials
Related Party Transaction [Line Items]
Payments made to a stockholder for distribution services	$ 650,000

Concentrations - Additional Inf

Concentrations - Additional Information (Details)	12 Months Ended
	Dec. 31, 2018USD ($)CustomerDistributorvendors	Dec. 31, 2017CustomerDistributorvendors	Dec. 31, 2016Customervendors
Customer Concentration Risk | Sales Revenue Net
Concentration Risk [Line Items]
Concentration risk, percentage	16.00%	18.00%	23.00%
Number of customers | Customer	3	3	3
Customer Concentration Risk | Account Receivable
Concentration Risk [Line Items]
Number of customers | Customer	2	2
Number of distributors | Distributor	1	1
Supplier Concentration Risk | Purchases of Raw Materials
Concentration Risk [Line Items]
Concentration risk, percentage	17.00%	24.00%	23.00%
Number of vendors | vendors	1	1	1
Supplier Concentration Risk | Finished Goods
Concentration Risk [Line Items]
Concentration risk, percentage	99.00%	88.00%	89.00%
Number of vendors | vendors	3	3	4
Supplier Concentration Risk | Packaging Materials
Concentration Risk [Line Items]
Concentration risk, percentage	81.00%	91.00%	84.00%
Number of vendors | vendors	3	3	3
Customer One | Customer Concentration Risk | Sales Revenue Net
Concentration Risk [Line Items]
Concentration risk, percentage	10.00%	10.00%	10.00%
Number of customers | Customer	1	0	0
Customer One | Customer Concentration Risk | Account Receivable
Concentration Risk [Line Items]
Concentration risk, percentage	22.00%	19.00%
Distributor One | Customer Concentration Risk | Account Receivable
Concentration Risk [Line Items]
Concentration risk, percentage	11.00%	19.00%
Customers Two | Customer Concentration Risk | Account Receivable
Concentration Risk [Line Items]
Concentration risk, percentage	13.00%	10.00%
Maximum
Concentration Risk [Line Items]
Cash, FDIC insured amount | $	$ 250,000

Unaudited Quarterly Results - S

Unaudited Quarterly Results - Schedule of Unaudited Quarterly Results (Details) - USD ($)	3 Months Ended												12 Months Ended
	Dec. 31, 2018	Sep. 30, 2018	Jun. 30, 2018	Mar. 31, 2018	Dec. 31, 2017	Sep. 30, 2017	Jun. 30, 2017	Mar. 31, 2017	Dec. 31, 2016	Sep. 30, 2016	Jun. 30, 2016	Mar. 31, 2016	Dec. 31, 2018	Dec. 31, 2017	Dec. 31, 2016
Quarterly Financial Data [Abstract]
Net Sales	$ 51,643,303	$ 50,799,601	$ 47,624,956	$ 43,169,601	$ 39,828,546	$ 40,125,006	$ 38,728,364	$ 33,677,571	$ 33,310,430	$ 33,767,826	$ 32,099,518	$ 30,528,837	$ 193,237,462	$ 152,359,487	$ 129,706,613
Income/(loss) from operations	1,890,379	43,639	(3,409,631)	(3,409,926)	1,617,318	199,024	(1,827,121)	(2,740,471)	1,550,989	808,196	(2,974,942)	(1,599,195)	(4,885,537)	(2,751,250)	(2,214,950)
Net Income/(loss)	1,757,418	(97,165)	(3,500,519)	(3,520,937)	1,514,895	(245,548)	(2,652,162)	(2,879,525)	1,233,400	620,730	(3,243,002)	(1,771,802)	(5,361,204)	(4,262,341)	(3,160,673)
Net Income/(loss) attributable to common stockholders	$ 1,757,418	$ (97,165)	$ (3,500,519)	$ (3,520,937)	$ 1,514,895	$ (245,548)	$ (2,652,162)	$ (2,879,525)	$ 1,233,400	$ 620,730	$ (3,243,002)	$ (1,771,802)	$ (5,361,204)	$ (4,262,341)	$ (3,160,673)
Basic earnings/(loss) per common share	$ 0.05	$ 0	$ (0.10)	$ (0.10)	$ 0.04	$ (0.01)	$ (0.08)	$ (0.09)	$ 0.04	$ 0.02	$ (0.10)	$ (0.05)	$ (0.15)	$ (0.12)	$ (0.09)
Diluted earnings/(loss) per common share	$ 0.05	$ 0	$ (0.10)	$ (0.10)	$ 0.04	$ (0.01)	$ (0.08)	$ (0.09)	$ 0.04	$ 0.02	$ (0.10)	$ (0.05)	$ (0.15)	$ (0.12)	$ (0.09)