Exhibit 23.6
Consent of iResearch Consulting Group
November 25, 2016
Baozun Inc.
Building B, No. 1268
Wanrong Road, Zhabei District
Shanghai, 200436
The People’s Republic of China
Ladies and Gentlemen:
We, Shanghai iResearch Co., Ltd, China, hereby consent to references to our name (including “iResearch Consulting Group”), information, data and statements from our databases, research reports and amendments thereto, in (i) the regulatory filings of Baozun Inc. (the “Company”) and its subsidiaries and affiliates with the United States Securities and Exchange Commission under the Securities Act of 1933, as amended, and the Securities Exchange Act of 1934, as amended, and (ii) on the websites of the Company and its subsidiaries and affiliates, in institutional and retail road shows and other activities in connection with any securities offerings and other marketing and fundraising activities.
| Yours faithfully | |
| Seal: /s/ Shanghai iResearch Co., Ltd, China | |
| Shanghai iResearch Co., Ltd, China |
