SEGMENT INFORMATION | 14. SEGMENT INFORMATION An operating segment is a component of the Company that engages in business activities from which it may earn revenues and incur expenses. The Company has reviewed its operations and determined that each of its retail stores represents an operating segment. However, because its retail stores have similar economic characteristics, sell similar products, have similar types of customers, and use similar distribution channels, the Company has determined that these operating segments can be aggregated at a geographic level. As a result, the Company has concluded that it has two reportable segments, Canada and the U.S., that derive their revenues from the retail and online sale of tea, tea accessories and food and beverages. The Company’s Chief Executive Officer (the chief operating decision maker or “CODM”) makes decisions about resource allocation and assesses performance at the country level, and for which discrete financial information is available. The Company derives revenue from the following products: For the three months ended For the six months ended August 4, July 29, August 4, July 29, 2018 2017 2018 2017 $ $ $ $ Tea 27,589 29,987 60,819 63,860 Tea accessories 8,787 11,170 17,501 21,679 Food and beverages 3,791 4,530 7,633 8,817 40,167 45,687 85,953 94,356 Property and equipment and intangible assets by country are as follows: August 4, February 3, 2018 2018 $ $ Canada 35,397 37,234 US 3,665 3,763 Total 39,062 40,997 During the fourth quarter of Fiscal 2017, the Company changed the measure of profit used by the CODM in measuring performance. Management believes that the new measure, being results from operating activities before corporate expenses by country, excluding intercompany profit, is the most relevant in evaluating results. The Company has retroactively revised the results by segment for the three and six-month periods ended July 29, 2017. Results from operating activities before corporate expenses per country are as follows: For the three months ended For the six months ended August 4, 2018 August 4, 2018 Canada US Consolidated Canada US Consolidated $ $ $ $ $ $ Sales 31,850 8,317 40,167 68,382 17,571 85,953 Cost of sales 17,724 5,100 22,824 35,540 10,378 45,918 Gross profit 14,126 3,217 17,343 32,842 7,193 40,035 Selling, general and administration expenses (allocated) 13,538 4,236 17,774 26,922 8,394 35,316 Impairment of property and equipment 2,371 189 2,560 2,371 189 2,560 Impact of onerous contracts 1,188 (474) 714 996 (1,798) (802) Results from operating activities before corporate expenses (2,971) (734) (3,705) 2,553 408 2,961 Selling, general and administration expenses (non-allocated) 10,302 18,672 Results from operating activities (14,007) (15,711) Finance costs 78 157 Finance income (215) (452) Loss before income taxes (13,870) (15,416) For the three months ended For the six months ended July 29, 2017 July 29, 2017 Canada US Consolidated Canada US Consolidated $ $ $ $ $ $ Sales 37,356 8,331 45,687 77,308 17,048 94,356 Cost of sales 20,254 5,228 25,482 39,571 10,398 49,969 Gross profit 17,102 3,103 20,205 37,737 6,650 44,387 Selling, general and administration expenses (allocated) 12,783 4,653 17,436 25,392 8,946 34,338 Impairment of property and equipment — 2,313 2,313 — 2,313 2,313 Impact of onerous contracts 76 (1,436) (1,360) 49 (2,824) (2,775) Results from operating activities before corporate expenses 4,243 (2,427) 1,816 12,296 (1,785) 10,511 Selling, general and administration expenses (non-allocated) 9,427 18,093 Results from operating activities (7,611) (7,582) Finance costs 157 288 Finance income (135) (271) Income before income taxes (7,633) (7,599) |