SEGMENT INFORMATION | 14. SEGMENT INFORMATION An operating segment is a component of the Company that engages in business activities from which it may earn revenues and incur expenses. The Company has reviewed its operations and determined that each of its retail stores represents an operating segment. However, because its retail stores have similar economic characteristics, sell similar products, have similar types of customers, and use similar distribution channels, the Company has determined that these operating segments can be aggregated at a geographic level. As a result, the Company has concluded that it has two reportable segments, Canada and the U.S., that derive their respective revenues from the retail and online sale of tea, tea accessories and food and beverages. The Company’s Interim Chief Executive Officer (the chief operating decision maker or “CODM”) makes decisions about resource allocation and assesses performance at the country level, and for which discrete financial information is available. The Company derives revenue from the following products: For the three months ended For the nine months ended November 3, October 28, November 3, October 28, 2018 2017 2018 2017 $ $ $ $ Tea 31,348 30,098 92,167 93,958 Tea accessories 8,478 8,636 25,979 30,315 Food and beverages 3,830 4,263 11,463 13,080 43,656 42,997 129,609 137,353 Property and equipment and intangible assets by country are as follows: November 3, February 3, 2018 2018 $ $ Canada 35,342 37,234 US 3,748 3,763 Total 39,090 40,997 During the fourth quarter of Fiscal 2017, the Company changed the measure of profit used by the CODM in measuring performance. Management believes that the new measure, being results from operating activities before corporate expenses by country, excluding intercompany profit, is the most relevant in evaluating results. The Company has retroactively revised the results by segment for the three and nine-month periods ended October 28, 2017. Results from operating activities before corporate expenses per country are as follows: For the three months ended For the nine months ended November 3, 2018 November 3, 2018 Canada US Consolidated Canada US Consolidated $ $ $ $ $ $ Sales 34,709 8,947 43,656 103,091 26,518 129,609 Cost of sales 19,520 5,755 25,275 55,060 16,133 71,193 Gross profit 15,189 3,192 18,381 48,031 10,385 58,416 Selling, general and administration expenses (allocated) 13,872 4,513 18,385 40,794 12,907 53,701 Impairment of property and equipment 725 — 725 3,096 189 3,285 Impact of onerous contracts 133 1,155 1,288 1,129 (643) 486 Results from operating activities before corporate expenses 459 (2,476) (2,017) 3,012 (2,068) 944 Selling, general and administration expenses (non-allocated) 8,721 27,393 Results from operating activities (10,738) (26,449) Finance costs 80 237 Finance income (122) (574) Loss before income taxes (10,696) (26,112) For the three months ended For the nine months ended October 28, 2017 October 28, 2017 Canada US Consolidated Canada US Consolidated $ $ $ $ $ $ Sales 35,495 7,502 42,997 112,803 24,550 137,353 Cost of sales 19,475 5,150 24,625 59,046 15,548 74,594 Gross profit 16,020 2,352 18,372 53,757 9,002 62,759 Selling, general and administration expenses (allocated) 12,414 4,319 16,733 37,806 13,265 51,071 Impairment of property and equipment 595 2,063 2,658 595 4,376 4,971 Impact of onerous contracts (150) (988) (1,138) (101) (3,812) (3,913) Results from operating activities before corporate expenses 3,161 (3,042) 119 15,457 (4,827) 10,630 Selling, general and administration expenses (non-allocated) 8,782 26,875 Results from operating activities (8,663) (16,245) Finance costs 327 615 Finance income (149) (420) Income before income taxes (8,841) (16,440) |