| Amplify Online Retail ETF | |
| Schedule of Investments | |
| as of June 30, 2024 (Unaudited) | |
| | |
| COMMON STOCKS - 99.9% | | Shares | | | Value | |
Marketplace - 39.9%(a) | | | | |
Affirm Holdings, Inc.(b) | | | 128,780 | | | $ | 3,890,444 | |
| Alibaba Group Holding Ltd. | | | 156,700 | | | | 1,414,985 | |
BigCommerce Holdings, Inc.(b) | | | 709,502 | | | | 5,718,586 | |
Copart, Inc.(b) | | | 75,981 | | | | 4,115,131 | |
Coupang, Inc.(b) | | | 67,146 | | | | 1,406,709 | |
Delivery Hero SE(b)(c)(d) | | | 52,932 | | | | 1,256,571 | |
DoorDash, Inc. - Class A(b) | | | 32,454 | | | | 3,530,346 | |
Etsy, Inc.(b) | | | 59,312 | | | | 3,498,222 | |
Fiverr International Ltd.(b)(e) | | | 71,595 | | | | 1,677,471 | |
Global-e Online Ltd.(b) | | | 45,056 | | | | 1,634,181 | |
| JD.com, Inc. - Class A | | | 101,500 | | | | 1,342,950 | |
| KE Holdings, Inc. - ADR | | | 99,753 | | | | 1,411,505 | |
Liquidity Services, Inc.(b) | | | 237,725 | | | | 4,749,745 | |
Lyft, Inc. - Class A(b) | | | 260,807 | | | | 3,677,379 | |
Maplebear, Inc.(b) | | | 116,651 | | | | 3,749,163 | |
Meituan - Class B(b)(c)(d) | | | 106,400 | | | | 1,514,082 | |
MercadoLibre, Inc.(b) | | | 1,022 | | | | 1,679,555 | |
Mercari, Inc.(b) | | | 130,900 | | | | 1,625,468 | |
Ozon Holdings PLC - ADR(b)(e)(f) | | | 106,678 | | | | 0 | |
PayPal Holdings, Inc.(b) | | | 62,541 | | | | 3,629,254 | |
PDD Holdings, Inc. - ADR(b) | | | 11,980 | | | | 1,592,741 | |
Sea Ltd. - ADR(b) | | | 23,777 | | | | 1,698,153 | |
Shopify, Inc. - Class A(b) | | | 21,185 | | | | 1,399,269 | |
Uber Technologies, Inc.(b) | | | 61,019 | | | | 4,434,861 | |
Upwork, Inc.(b) | | | 345,854 | | | | 3,717,930 | |
Vivid Seats, Inc. - Class A(b) | | | 796,994 | | | | 4,582,715 | |
VTEX - Class A(b) | | | 201,253 | | | | 1,461,097 | |
| | | | | | | | 70,408,513 | |
| | | | | | | | | |
| Omnichannel - 10.1% | | | | | |
| Apple, Inc. | | | 5,312 | | | | 1,118,813 | |
| Best Buy Co., Inc. | | | 12,483 | | | | 1,052,192 | |
CarMax, Inc.(b) | | | 13,378 | | | | 981,143 | |
| Dick's Sporting Goods, Inc. | | | 4,538 | | | | 974,989 | |
Dillard's, Inc. - Class A(e) | | | 2,127 | | | | 936,710 | |
| Gap, Inc. | | | 45,340 | | | | 1,083,173 | |
| H & M Hennes & Mauritz AB - Class B | | | 18,004 | | | | 285,015 | |
| Home Depot, Inc. | | | 2,709 | | | | 932,546 | |
| Industria de Diseno Textil SA | | | 6,313 | | | | 313,671 | |
| Kohl's Corp. | | | 38,178 | | | | 877,712 | |
Lululemon Athletica, Inc.(b) | | | 2,537 | | | | 757,802 | |
| Macy's, Inc. | | | 49,536 | | | | 951,091 | |
| Next PLC | | | 2,552 | | | | 291,499 | |
| NIKE, Inc. - Class B | | | 9,952 | | | | 750,082 | |
| Nordstrom, Inc. | | | 47,798 | | | | 1,014,274 | |
| Tapestry, Inc. | | | 22,767 | | | | 974,200 | |
| Target Corp. | | | 5,748 | | | | 850,934 | |
Ulta Beauty, Inc.(b) | | | 2,236 | | | | 862,805 | |
Victoria's Secret & Co.(b) | | | 51,464 | | | | 909,369 | |
| Walmart, Inc. | | | 15,277 | | | | 1,034,406 | |
| Williams-Sonoma, Inc. | | | 3,171 | | | | 895,395 | |
| | | | | | | | 17,847,821 | |
| | | | | | | | | |
Traditional - 38.3%(a) | | | | | |
1-800-Flowers.com, Inc. - Class A(b) | | | 456,557 | | | | 4,346,423 | |
Allegro.eu SA(b)(c)(d) | | | 177,486 | | | | 1,664,462 | |
Amazon.com, Inc.(b) | | | 23,109 | | | | 4,465,814 | |
| ASKUL Corp. | | | 99,400 | | | | 1,350,174 | |
Auto1 Group SE(b)(c)(d) | | | 292,368 | | | | 1,906,714 | |
Beyond, Inc.(b) | | | 210,077 | | | | 2,747,807 | |
Carvana Co.(b)(e) | | | 47,497 | | | | 6,113,814 | |
Chewy, Inc. - Class A(b)(e) | | | 274,844 | | | | 7,486,751 | |
DocMorris AG(b) | | | 16,699 | | | | 994,209 | |
| eBay, Inc. | | | 81,010 | | | | 4,351,857 | |
Figs, Inc. - Class A(b) | | | 815,857 | | | | 4,348,518 | |
HelloFresh SE(b) | | | 220,614 | | | | 1,068,727 | |
Hims & Hers Health, Inc.(b) | | | 330,648 | | | | 6,675,783 | |
Redcare Pharmacy NV(b)(c)(d) | | | 10,971 | | | | 1,340,436 | |
Revolve Group, Inc.(b) | | | 209,864 | | | | 3,338,936 | |
| Shutterstock, Inc. | | | 97,466 | | | | 3,771,934 | |
Spotify Technology SA(b) | | | 5,241 | | | | 1,644,573 | |
Temple & Webster Group Ltd.(b) | | | 203,274 | | | | 1,274,756 | |
| Vipshop Holdings Ltd. - ADR | | | 99,553 | | | | 1,296,180 | |
Wayfair, Inc. - Class A(b)(e) | | | 81,861 | | | | 4,316,531 | |
Zalando SE(b)(c)(d) | | | 56,666 | | | | 1,329,424 | |
| ZOZO, Inc. | | | 71,100 | | | | 1,780,373 | |
| | | | | | | | 67,614,196 | |
| | | | | | | | | |
| Travel - 11.6% | | | | | |
Airbnb, Inc. - Class A(b) | | | 26,488 | | | | 4,016,375 | |
| Booking Holdings, Inc. | | | 1,211 | | | | 4,797,377 | |
Despegar.com Corp.(b) | | | 123,554 | | | | 1,634,619 | |
Expedia Group, Inc.(b) | | | 31,069 | | | | 3,914,383 | |
MakeMyTrip Ltd.(b) | | | 22,087 | | | | 1,857,517 | |
Trip.com Group Ltd.(b) | | | 30,250 | | | | 1,451,399 | |
TripAdvisor, Inc.(b) | | | 157,159 | | | | 2,799,002 | |
| | | | | | | | 20,470,672 | |
TOTAL COMMON STOCKS (Cost $217,318,078) | | | | 176,341,202 | |
| | | | | | | | | |
| SHORT-TERM INVESTMENTS - 6.6% | | | | | | | | |
| Investments Purchased with Proceeds from Securities Lending - 6.5% | | | | | | | | |
First American Government Obligations Fund - Class X, 4.65%(g) | | | 11,383,491 | | | | 11,383,491 | |
| | | | | | | | | |
| Money Market Funds - 0.1% | | | | | | | | |
Invesco Government & Agency Portfolio - Institutional Class, 5.25%(g) | | | 189,585 | | | | 189,585 | |
TOTAL SHORT-TERM INVESTMENTS (Cost $11,573,076) | | | | 11,573,076 | |
| | | | | | | | | |
TOTAL INVESTMENTS - 106.5% (Cost $228,891,154) | | | $ | 187,914,278 | |
| Liabilities in Excess of Other Assets - (6.5)% | | | | (11,402,430 | ) |
| TOTAL NET ASSETS - 100.0% | | | | | | $ | 176,511,848 | |
| | | | | | | | | |
| Percentages are stated as a percent of net assets. | | | | | |
| ADR - American Depositary Receipt |
| AG - Aktiengesellschaft |
| NV - Naamloze Vennootschap |
| PLC - Public Limited Company |
| SA - Sociedad Anónima |
For Fund compliance purposes, the Fund’s industry classifications refer to any one or more of the industry sub-classifications used by one or more widely recognized market indexes or ratings group indexes, and/or they may be defined by Fund management. This definition may not apply for purposes of this report, which may combine sub-classifications for reporting ease. Industries are shown as a percentage of net assets. |
| (a) | To the extent that the Fund invests more heavily in a particular industry or sector of the economy, its performance will be especially sensitive to developments that significantly affect those industries or sectors. |
| (b) | Non-income producing security. |
| (c) | Security is exempt from registration pursuant to Rule 144A under the Securities Act of 1933, as amended. These securities may only be resold in transactions exempt from registration to qualified institutional investors. As of June 30, 2024, the value of these securities total $9,011,689 or 5.1% of the Fund’s net assets. |
| (d) | Security is exempt from registration pursuant to Regulation S under the Securities Act of 1933, as amended. As of June 30, 2024, the value of these securities total $9,011,689 or 5.1% of the Fund’s net assets. |
| (e) | All or a portion of this security is on loan as of June 30, 2024. The total market value of these securities was $9,079,396 which represented 5.1% of net assets. |
| (f) | Fair value determined using significant unobservable inputs in accordance with procedures established by and under the supervision of the Adviser, acting as Valuation Designee. These securities represented $0 or 0.0% of net assets as of June 30, 2024. |
| (g) | The rate shown represents the 7-day effective yield as of June 30, 2024. |
Summary of Fair Value Disclosure as of June 30, 2024 (Unaudited)
Amplify Online Retail ETF has adopted authoritative fair value accounting standards which establish an authoritative definition of fair value and set out a hierarchy for measuring fair value. These standards require additional disclosures about the various inputs and valuation techniques used to develop the measurements of fair value, a discussion of changes in valuation techniques and related inputs during the period, and expanded disclosure of valuation levels for major security types. These inputs are summarized in the three broad levels listed below. The inputs or methodology used for valuing securities are not an indication of the risk associated with investing in those securities.
Level 1 - Unadjusted quoted prices in active markets for identical assets or liabilities that the Fund has the ability to access.
Level 2 - Observable inputs other than quoted prices included in Level 1 that are observable for the asset or liability, either directly or indirectly. These inputs may include quoted prices for the identical instrument on an inactive market, prices for similar instruments, interest rates, prepayment speeds, credit risk, yield curves, default rates and similar data.
Level 3 - Unobservable inputs for the asset or liability, to the extent relevant observable inputs are not available, representing the Fund’s own assumptions about the assumptions a market participant would use in valuing the asset or liability, and would be based on the best information available.
The following is a summary of the fair valuation hierarchy of the Fund’s securities as of June 30, 2024:
| | | Level 1 | | | Level 2 | | | Level 3 | | | Total | |
Investments: | | | | | | | | | | | | |
| Common Stocks | | | 176,341,202 | | | | – | | | | 0 | (a) | | | 176,341,202 | |
| Investments Purchased with Proceeds from Securities Lending | | | 11,383,491 | | | | – | | | | – | | | | 11,383,491 | |
| Money Market Funds | | | 189,585 | | | | – | | | | – | | | | 189,585 | |
| Total Investments | | | 187,914,278 | | | | – | | | | 0 | (a) | | | 187,914,278 | |
| | |
| Refer to the Schedule of Investments for additional information. | |
| (a) | Amount is less than $0.50. |
Secured Borrowings (Unaudited)
The Funds adopted guidance requiring entities to present gross obligations for secured borrowings by the type of collateral pledged and remaining time to maturity.
As of June 30, 2024, the Fund had loaned securities and received cash collateral for the loans. The cash collateral is invested by the Securities Lending Agent in accordance with approved investment guidelines. Those guidelines require the cash collateral to be invested in readily marketable, high quality, short-term obligations; however, such investments are subject to risk of payment delays or default on the part of the issuer or counterparty or otherwise may not generate sufficient interest to support the costs associated with securities lending. The Fund could also experience delays in recovering its securities and possible loss of income or value if the borrower fails to return the borrowed securities, although the Fund is indemnified from this risk by contract with the Securities Lending Agent.
