Duluth (DLTH) 10-K 8 Apr 16 2015 FY Annual report Financial data

Document and Entity Information

Document and Entity Information - USD ($)	12 Months Ended
	Jan. 31, 2016	Apr. 05, 2016	Aug. 02, 2015
Document Information [Line Items]
Document Type	10-K
Amendment Flag	false
Document Period End Date	Jan. 31, 2016
Document Fiscal Year Focus	2,015
Document Fiscal Period Focus	FY
Entity Registrant Name	DULUTH HOLDINGS INC.
Entity Central Index Key	1,649,744
Current Fiscal Year End Date	--01-31
Entity Well-known Seasoned Issuer	No
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Filer Category	Non-accelerated Filer
Entity Public Float			$ 0
Class A common stock [Member]
Document Information [Line Items]
Entity Common Stock, Shares Outstanding		3,364,200
Class B common stock [Member]
Document Information [Line Items]
Entity Common Stock, Shares Outstanding		28,951,742

Consolidated Balance Sheets

Consolidated Balance Sheets - USD ($) $ in Thousands	Jan. 31, 2016	Feb. 01, 2015
Current assets:
Cash	$ 37,873	$ 7,881
Accounts receivable	20	17
Other receivables	76	74
Inventory, less reserve for excess and obsolete items of $1,404 and $1,290, respectively	55,303	41,363
Prepaid expenses	3,683	2,716
Deferred catalog costs	1,435	1,300
Total current assets	98,390	53,351
Property and equipment, net	21,529	16,880
Goodwill	402	402
Other assets, net	299	316
Total assets	120,620	70,949
Current liabilities:
Trade accounts payable	10,611	14,199
Income taxes payable	1,308
Line of credit		600
Current maturities of long-term debt	722	828
Accrued expenses: Salaries and benefits	3,649	3,429
Accrued expenses: Deferred revenue	2,744	4,029
Accrued expenses: Freight	2,089	1,912
Accrued expenses: Product returns	1,244	961
Accrued expenses: Other	2,323	1,679
Total current liabilities	24,690	27,637
Long-term debt, less current maturities	4,301	4,255
Deferred rent obligations, less current maturities	1,112	795
Deferred tax liabilities	31
Total liabilities	$ 30,134	$ 32,687
Commitments and contingencies
Stockholders’ equity:
Preferred stock, no par value; 10,000 shares authorized; no shares issued or outstanding as of January 31, 2016 and February 1, 2015
Capital stock	$ 85,389	$ 802
Retained earnings	3,443	36,025
Accumulated other comprehensive loss	(27)	(45)
Total shareholders' equity of Duluth Holdings Inc.	88,805	36,782
Noncontrolling interest	1,681	1,480
Total shareholders' equity	90,486	38,262
Total liabilities and shareholders' equity	$ 120,620	$ 70,949
Class A common stock [Member]
Stockholders’ equity:
Common stock
Class B common stock [Member]
Stockholders’ equity:
Common stock

Consolidated Balance Sheets (Pa

Consolidated Balance Sheets (Parenthetical) - USD ($) shares in Thousands, $ in Thousands	Jan. 31, 2016	Feb. 01, 2015
Reserve for excess and obsolete items	$ 1,404	$ 1,290
Preferred stock, par value	$ 0	$ 0
Preferred stock, shares authorized	10,000	10,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Class A common stock [Member]
Common stock, par value	$ 0	$ 0
Common stock, shares authorized	10,000	10,000
Common stock, shares issued	3,364	3,626
Common stock, shares outstanding	3,364	3,626
Class B common stock [Member]
Common stock, par value	$ 0	$ 0
Common stock, shares authorized	200,000	200,000
Common stock, shares issued	28,952	20,436
Common stock, shares outstanding	28,952	20,436

Consolidated Statements of Oper

Consolidated Statements of Operations - USD ($) shares in Thousands, $ in Thousands	12 Months Ended
	Jan. 31, 2016	Feb. 01, 2015	Feb. 02, 2014
Net sales	$ 304,157	$ 231,867	$ 163,089
Cost of goods sold	130,636	100,877	71,088
Gross profit	173,521	130,990	92,001
Selling, general and administrative expenses	144,371	106,964	75,786
Operating income	29,150	24,026	16,215
Interest expense	306	341	248
Other income, net	181	422	86
Income before income taxes	29,025	24,107	16,053
Income tax expense	1,339
Net Income	27,686	24,107	16,053
Less: Net income attributable to noncontrolling interest	247	460	537
Net income attributable to controlling interest	$ 27,439	$ 23,647	$ 15,516
Weighted average shares of common stock outstanding, Basic	25,250	23,815	23,632
Net income per share attributable to controlling interest, Basic	$ 1.09	$ 0.99	$ 0.66
Weighted average diluted shares outstanding, Diluted	25,978	24,002	23,703
Net income per share attributable to controlling interest, Diluted	$ 1.06	$ 0.99	$ 0.65
Pro forma net income information (Unaudited) [Member]
Income before income taxes	$ 28,778	$ 23,647	$ 15,516
Income tax expense	11,511	9,459	6,206
Net income attributable to controlling interest	$ 17,267	$ 14,188	$ 9,310
Class A and Class B common stock
Weighted average shares of common stock outstanding, Basic	25,250	23,815	23,632
Net income per share attributable to controlling interest, Basic	$ 1.09	$ 0.99	$ 0.66
Weighted average diluted shares outstanding, Diluted	25,978	24,002	23,703
Net income per share attributable to controlling interest, Diluted	$ 1.06	$ 0.99	$ 0.65
Class A and Class B common stock | Pro forma net income information (Unaudited) [Member]
Net income per share attributable to controlling interest, Basic	0.68	0.60	0.39
Net income per share attributable to controlling interest, Diluted	$ 0.66	$ 0.59	$ 0.39

Consolidated Statements of Comp

Consolidated Statements of Comprehensive Income - USD ($) $ in Thousands	12 Months Ended
	Jan. 31, 2016	Feb. 01, 2015	Feb. 02, 2014
Consolidated Statements of Comprehensive Income [Abstract]
Net income	$ 27,686	$ 24,107	$ 16,053
Other comprehensive income
Change in value of interest rate swap agreement	18	13	25
Comprehensive income	27,704	24,120	16,078
Comprehensive income attributable to noncontrolling interest	247	518	562
Comprehensive income attributable to controlling interest	$ 27,457	$ 23,602	$ 15,516

Consolidated Statements of Shar

Consolidated Statements of Shareholders’ Equity - USD ($) shares in Thousands, $ in Thousands	Capital stock [Member]	Retained earnings [Member]	Accumulated other comprehensive loss [Member]	Noncontrolling interest in variable interest entities [Member]	Total
Beginning Balance at Feb. 03, 2013	$ 658	$ 18,420		$ 147	$ 19,225
Beginning balance (in shares) at Feb. 03, 2013	23,938
Amortization of stock-based compensation	$ 70	6			76
Capital contributions				734	734
Distributions		(4,434)		(450)	(4,884)
Net income		15,516		537	16,053
Other comprehensive income from change in value of interest rate swap agreement				25	25
Ending balance (in share) at Feb. 02, 2014	23,938
Ending balance at Feb. 02, 2014	$ 728	29,508		993	31,229
Issuance of common stock, shares	124
Amortization of stock-based compensation	$ 74				74
Capital contributions				50	50
Distributions		(15,078)		(330)	(15,408)
Unrecognized gain (loss) on intercompany property transfer		(2,052)		2,052
Deconsolidation of Schlecht Enterprises, LLC				(1,803)	(1,803)
Net income		23,647		460	24,107
Other comprehensive income from change in value of interest rate swap agreement			$ (45)	58	13
Ending balance (in share) at Feb. 01, 2015	24,062
Ending balance at Feb. 01, 2015	$ 802	36,025	(45)	1,480	38,262
Issuance of common stock, shares	587
Issuance of common stock in initial public offering, net of costs	$ 83,923				83,923
Issuance of common stock in initial public offering, net of costs, shares	7,667
Amortization of stock-based compensation	$ 664	56			720
Capital contributions				344	344
Distributions		(60,077)		(390)	(60,467)
Net income		27,439		247	27,686
Other comprehensive income from change in value of interest rate swap agreement			18		18
Ending balance (in share) at Jan. 31, 2016	32,316
Ending balance at Jan. 31, 2016	$ 85,389	$ 3,443	$ (27)	$ 1,681	$ 90,486

Consolidated Statements of Cash

Consolidated Statements of Cash Flows - USD ($) $ in Thousands	12 Months Ended
	Jan. 31, 2016	Feb. 01, 2015	Feb. 02, 2014
Cash flows from operating activities:
Net income	$ 27,686	$ 24,107	$ 16,053
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization	2,837	1,821	1,247
Amortization of stock-based compensation	720	74	76
Deferred income taxes	31
Loss on disposal of property and equipment	5	4	30
Changes in operating assets and liabilities:
Accounts receivable	(3)	(16)	9
Other receivables	(2)	393	(314)
Inventory	(13,623)	(10,554)	(7,952)
Prepaid expense	(967)	(1,214)	(655)
Deferred catalog costs	1,502	157	333
Trade accounts payable	(5,544)	4,239	4,119
Income taxes payable	1,308
Accrued expenses and deferred rent obligations	264	3,617	3,424
Net cash provided by operating activities	14,214	22,628	16,370
Cash flows from investing activities:
Purchase of property and equipment	(7,306)	(5,269)	(3,952)
Purchases of other assets	(56)	(105)	(262)
Deconsolidation of Schlecht Enterprises, LLC		(1,773)
Net cash used in investing activities	(7,362)	(7,147)	(4,214)
Cash flows from financing activities:
Net proceeds from initial public offering	83,923
Proceeds from line of credit	102,862	56,615	34,033
Payments on line of credit	(103,462)	(56,015)	(34,033)
Proceeds from long term debt	47,100	632
Payments on long term debt	(46,899)	(927)	(386)
Payments on capital lease obligations	(261)	(47)	(12)
Change in bank overdrafts			(350)
Distributions to shareholders	(60,077)	(15,078)	(4,434)
Distributions to holders of noncontrolling interest in variable interest entities	(390)	(330)	(450)
Capital contributions to variable interest entities	344	50	734
Net cash provided by (used in) financing activities	23,140	(15,100)	(4,898)
Increase in cash	29,992	381	7,258
Cash at beginning of period	7,881	7,500	242
Cash at end of period	37,873	7,881	7,500
Supplemental disclosure of cash flow information
Interest paid	$ 301	340	$ 243
Property and equipment acquired under capital leases		$ 323

Consolidated Statements of Cas8

Consolidated Statements of Cash Flows (Parenthetical) $ in Thousands	12 Months Ended
	Feb. 01, 2015USD ($)
Decrease in cash	$ 381
Increase in accounts payable	4,239
Variable Interest Entity, Not Primary Beneficiary [Member] | Schlecht Port Washington LLC (“SPW”)
Decrease in cash	1,800
Decrease in noncontrolling interest	1,800
Increase in accounts payable	$ 30

Nature of Operations and Basis

Nature of Operations and Basis of Presentation	12 Months Ended
	Jan. 31, 2016
Nature of Operations and Basis of Presentation [Abstract]
Nature of Operations and Basis of Presentation	1. NATURE OF OPERATIONS AND BASIS OF PRESENTATION Nature of Operations Duluth Holdings Inc., (“Duluth Trading ” or the “Company”) a Wisconsin corporation, is a lifestyle brand of men’s and women’s casual wear, workwear and accessories sold exclusively through the Company’s own direct and retail channels. The direct segment, consisting of the Co mpany’s website and catalogs, offers products nationwide. In 2010, the Comp any added retail to its omni channel platform with the opening of its first store. Since then, Duluth Trading has expanded its retail presence, and as of January 31, 2016 , the Company operated seven retail stores and two outlet stores across South Dakota, Minnesota, Iowa and Wisconsin. The Company’s products are marketed under the Duluth Trading Company brand, with the majority being exclusively developed and sold as Dulu th Trading branded merchandise. The Company has two classes of authorized common stock: Class A common stock and Class B common stock. The rights of holders of Class A common stock and Class B common stock are identical, except for voting and conversion rights. Each share of Class A common stock is entitled to ten votes per share and is convertible at any time into one share of Class B common stock. Each share of Class B common stock is entitled to one vote per share. The Company’s Class B common stock trades on the NASDAQ Global Select Market under the symbol “DLTH.” On November 25, 2015 , the Company converted from an “S” corporation to a “C” corporation for federal income tax purposes under Section 1362 of the Internal Revenue Code , as amended (the “Code”), and t he Company completed its initial pub lic offering (“IPO”). The Company issued and sold 7,666,667 shares of its Class B common stock, which includes 1,000,000 shares of Class B common stock issued pursuant to the underwriters’ option to purchase additional shares, at a price of $ 12.00 per share, less the underwriting discount. The Company received net proceeds of approximately $ 83.9 million after deducting the underwriting discount of $ 6.4 million and related fees and expenses of approximately $ 1.7 million. The Company used $ 46.3 million of the net proceeds from the IPO to pay in full the amount previously borrowed from a bank to pay a portion of the distribution of 100% of the cumulative undistributed taxable earnings to its then existing shareholders from the date of its formation through the date of termination of its “S” corporation status. Basis of Presentation The consolidated financial statements are prepared in accordance with U.S. Generally Accepted Accounting Principles (“U.S. GAAP”). All intercompany balances and transactions have been eliminated. The Company’s fiscal year ends on the Sunday nearest to Ja nuary 31 of the following year. Fiscal 2015, 2014 and 2013 ended on January 31, 2016, February 1, 2015 and February 2, 2014, respectively, and were all 52-week periods. Seasonality of Business The Company’s business is affected by the pattern of seasonality common to most retail apparel businesses. Historically, the Company has recognized a significant portion of its revenue and operating profit in the fourth fiscal quarter of each year as a result of increased sales during the holiday season. Unaudited Pro Forma Net Income Information The unaudited pro forma net income information gives effect to the conversion of the Company to a “C” corporation on November 25, 2015. Prior to such conversion, the Company was an “S” corporation and generally not subject to income taxes. The pro forma net income, therefore, includes an adjustment for income tax expense on the income attributable to controlling interest as if the Company had been a “C” corporation as of February 4, 2013 at an assumed combined federal, state and local effective tax rate of 40% , which approximates the calculated statutory rate for each period. No pro forma income tax expense was calculated on the income attributable to noncontrolling interest because this entity did not convert to a “C” corporation. The unaudited pro forma basic and diluted net income per share of Class A and Class B common stock is computed using the unaudited pro forma net income, as discussed above .

Summary of Significant Accounti

Summary of Significant Accounting Policies	12 Months Ended
	Jan. 31, 2016
Summary of Significant Accounting Policies [Abstract]
Summary of Significant Accounting Policies	2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Principles of Consolidation The accompanying consolidated financial statements include the accounts of the parent, Duluth Holdings Inc., and its wholly-owned subsidiary, Duluth Trading Company, LLC. The Company also consolidates Schlecht Retail Ventures LLC (“SRV”) as a variable interest entity (see Note 5 “Variable Interest Entities”). Prior to May 21, 2014, the Company consolidated Schlecht Enterprises, LLC (“SE”) as a variable interest entity. Effective May 21, 2014, SE was no longer considered a variable interest entity and was not consolidated after that date. Use of Estimates The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Revenue Recognition The Company recognizes revenue when the following four criteria are met: · persuasive evidence of an arrangement exists; · title has passed to the customer; · the sales price is fixed and determinable and no further obligation exists; and · collectability is reasonably assured. These criteria are met upon customer receipt of the product (for direct sales) or at the point of sale (for retail store transactions). At the time of revenue recognition, the Company provides for estimated costs that may be incurred for product warranties and sales returns. A liability is recognized at the time a gift card is sold, and revenue is recognized at the time the gift card is redeemed for merchandise. Cost of Goods Sold and Selling, General and Administrative Expenses The following table illustrates the primary costs classified in cost of goods sold and selling, general and administrative expenses: Cost of Goods Sold Selling, General and Administrative Expenses  Direct cost of purchased merchandise  Payroll and payroll-related costs  Inventory shrinkage and inventory adjustments due to obsolescence  Third party logistics ("3PL")  Inbound freight  Occupancy expenses related to stores and operations at the Company's headquarters, including utilities, depreciation and amortization  Freight from the Company's distribution centers to its stores  Advertising expenses, including television and catalog  Freight associated with shipping product to customers  Consulting and professional fees Deferred Catalog and Advertising Expenses The Company’s direct-response advertising consists of producing, printing and mailing catalogs, which are capitalized as deferred catalog costs and amortized over the expected term of the related revenue stream (generally three to five months from the date catalogs are mailed). The Company’s non-direct response advertising costs are expensed as they are incurred. Non-direct response advertising costs primarily consist of billboards, web marketing programs, and radio and television advertisements. Catalog and advertising expenses were $ 65.2 million, $49.4 million and $37.3 million for fiscal 2015, fiscal 2014 and fiscal 2013, respectively. Shipping and Processing Shipping and processing revenue generated from customer orders has been classified as a component of net sales. Shipping and processing expense, including handling expense, for the Company’s direct business, has been classified as a component of selling, general and administrative expenses. The Company incurred shipping and processing expenses of $ 20.4 million, $16.3 million and $11.7 million for fiscal 2015, fiscal 2014 and fiscal 2013, respectively. Income Taxes Prior to November 25, 2015, the Company was taxed as an “S” corporation for income tax purposes under section 1362 of the Code, and therefore was not subject to federal and state income taxes. On November 25, 2015, the Company’s “S” corporation status terminated and the Company became subject to corporate-level federal and state income taxes at prevailing corporate rates. As a result of the conversion, effective November 25, 2015, the Company accounts for income taxes and related accounts using the liability method in accordance with ASC Topic 740, Income Taxes (“ASC 740”). Under ASC 740, the Company accrues income taxes payable or refundable and recognizes deferred tax assets and liabilities based on differences between U.S. GAAP and tax bases of assets and liabilities. The Company measures deferred tax assets and liabilities using enacted tax rates in effect for the years in which the differences are expected to reverse, and recognizes the effect of a change in enacted rates in the period of enactment. The Company establishes assets and liabilities for uncertain tax positions taken or expected to be taken in income tax returns, using a more-likely-than-not recognition threshold. The Company recognizes penalties and interest related to uncertain tax positions as income tax expense. Concentrations of Credit Risk Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash. At various times during the year, the Company has certain cash balances deposited in financial institutions in excess of federally insured limits. The Company has not experienced any losses in such accounts and management believes it is not exposed to any significant credit risk. Significant Suppliers The Company’s principal supplier of inventory accounted for 54% , 59% and 51% of total inventory expenditures in fiscal 2015, fiscal 2014 and fiscal 2013, respectively. The Company also had a second supplier that accounted for 17% , 16% and 15% of total inventory expenditures in fiscal 2015, fiscal 2014 and fiscal 2013, respectively. Inventory Valuation Inventory, consisting of purchased product, is valued at the lower cost or market with cost determined under the first-in, first-out method. Property and Equipment Property and equipment consist of the following: January 31, 2016 February 1, 2015 (in thousands) Land and land improvements $ 1,107 $ 1,107 Leasehold improvements 5,617 4,052 Buildings 8,991 8,991 Vehicles 98 98 Warehouse equipment 2,380 1,724 Office equipment and furniture 5,638 3,894 Computer equipment 1,779 1,424 Software 6,327 3,620 31,937 24,910 Accumulated depreciation and amortization (10,907) (8,144) 21,030 16,766 Construction in progress 499 114 Property and equipment, net $ 21,529 $ 16,880 The Company recorded depreciation expense of $ 2.8 million, $ 1.8 million and $ 1.2 million for fiscal 2015, fiscal 2014 and fiscal 2013, respectively. Property and equipment are carried at cost and are generally depreciated using the straight-line method over the estimated useful lives. Leasehold improvements are depreciated over the shorter of the lease term or estimated useful life. Depreciable lives by major classification are as follows: Years Land improvements 15 - 40 Leasehold improvements 5 - 15 Buildings 39 Vehicles 5 - 10 Warehouse equipment 5 - 15 Office equipment and furniture 3 - 10 Computer equipment 3 - 5 Software 3 Goodwill Goodwill represents the excess of purchase price over the fair value of net assets acquired. ASC Topic 350, Intangibles-Goodwill and Other , requires that goodwill be tested for impairment annually, or more often if an event or circumstance indicates that an impairment loss may have been incurred. The Company’s management uses its judgment in assessing whether goodwill may have become impaired between annual impairment tests. Indicators such as unexpected adverse business conditions, economic factors, competitive activities, loss of key personnel and acts by governments may signal that an asset has become impaired. Total goodwill is reported in the Company’s direct segment. Management performed a qualitative assessment of goodwill as of December 31, 2015, 2014 and 2013, and determined that it was more likely than not that the fair value of the Company was greater than its carrying amount; as such, no further evaluation of goodwill was deemed necessary. No impairment was recognized for the years ended January 31, 2016, February 1, 2015 or February 2, 2014. Other Assets Other assets include loan origination fees, trade names and other non-current assets which are amortized over their estimated useful lives ranging from four to fifteen years. Other assets also include security deposits required by certain of the Company’s lease agreements and prepaid expenses which are not expected to be amortized within the next 12 months. The Company recorded amortization expense of $ 0.1 million, $0.1 million and $0.01 million during fiscal 2015, fiscal 2014 and fiscal 2013, respectively. At January 31, 2016 and February 1, 2015, total accumulated amortization of other assets is $ 0.2 million and $0.1 million, respectively. Scheduled future amortization of amortizable other assets are as follows as of January 31, 2016: Fiscal year (in thousands) 2016 $ 75 2017 37 2018 2 2019 2 2020 2 Thereafter 9 $ 127 Impairment of Long-Lived Assets The Company’s long-lived assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount may not be recoverable. If the sum of the expected undiscounted cash flows is less than the carrying value of the related asset or group of assets, a loss is recognized for the difference between the fair value and the carrying value of the asset or group of assets. Such analyses necessarily involve judgment. For fiscal 2015, fiscal 2014 and fiscal 2013, management did not identify any events or changes in circumstances that indicated the potential impairment of long-lived assets. Deferred Rent Obligation Certain of the Company’s operating lease agreements contain provisions for future rent increases, a rent free period, and/or a period in which rental payments are reduced (abated). For each such agreement, the total amount of rental payments due over the lease term is being charged to rent expense on the straight-line method over the term of the lease. The difference between rent expense recorded and the amount paid is charged to deferred rent obligations, the current portion of which is included in accrued other expenses in the consolidated balance sheets. Store Opening Costs Store opening costs consist primarily of occupancy costs and payroll expenses, which are included in selling, general and administrative expenses. Stock-Based Compensation In connection with the IPO, the Company adopted the 2015 Equity Incentive Plan of Duluth Holdings Inc. (“2015 Plan”), which provides compensation alternatives such as stock options, shares, restricted stock, restricted stock units, deferred stock and performance share units, using or based on the Company’s Class B common stock. At the time of adoption, the Company reserved 1,614,631 shares of Class B common stock for the issuance of awards under the 2015 Plan. On the first day of the first four fiscal years following the IPO, the number of shares reserved for future issuance under the 2015 Plan will increase by 1.25% of the number of Class A and Class B common stock outstanding on the last day of the immediately preceding fiscal year. On February 1, 2016, the number of Class B common stock issuable under the 2015 Plan was 2,018,580 shares. The Company accounts for its stock-based compensation plan in accordance with ASC Topic 718, Stock Compensation , which requires the Company to measure all share-based payments at grant date fair value and recognize the cost over the requisite service period of the award. Restricted stock issued to board members generally vests over a period of one year. Restricted stock issued to key employees and executives typically vests over a period of two to five years based on the terms for each individual award. The fair value of the restricted stock is determined based on the market value of the Company’s Class B common stock on the grant date. For restricted stock awards granted prior to the Company’s IPO, the fair value of the Company’s Class B common stock was calculated by an independent third party and was estimated by taking the average of the results of applying discounted cash flow and market comparable analyses. This value was then discounted due to the lack of marketability and liquidity of the restricted stock. Total stock compensation expense associated with restricted stock recognized by the Company was $ 0.7 million, $0.07 million and $0.08 million for fiscal 2015, fiscal 2014 and fiscal 2013, respectively , and is included in selling, general and administrative expenses on the Consolidated Statements of Operations . The following is a summary of the activity in the Company’s non-vested restricted stock during the years ended January, 31, 2016, February, 1, 2015 and February 2, 2014: Weighted average fair value Shares per share Outstanding at February 4, 2013 392,490 $ 0.65 Vested (269,136) 0.59 Outstanding at February 2, 2014 123,354 0.76 Granted 123,354 2.58 Outstanding at February 1, 2015 246,708 1.67 Granted 587,769 3.78 Vested (38,124) 3.35 Outstanding at January 31, 2016 796,353 $ 3.15 At January 31, 2016, the Company had unrecognized compensation expense of $ 1.8 million related to the restricted stock awards, which is expected to be recognized over a weighted average period of 2.4 years. Taxes Collected from Customers The Company presents all non-income government-assessed taxes (sales, use and value-added taxes) collected from its customers and remitted to governmental agencies on a net basis (excluded from revenue) in its consolidated financial statements. Other Comprehensive Income or Loss Other comprehensive income or loss represents the change in equity from non-shareholder or non-member transactions, which is not included in the statements of earnings but is reported as a separate component of shareholders’ equity. For fiscal 2015, fiscal 2014 and fiscal 2013, other comprehensive income or loss consists of changes in the fair value of the Company’s interest rate swap agreements. Fair Value Measurements ASC Topic 820, Fair Value Measurements and Disclosures (“ASC 820”) , defines fair value as the price that would be received to sell an asset, or paid to transfer a liability, in an orderly transaction between market participants at the measurement date (i.e., an exit price). The exit price is based on the amount that the holder of the asset or liability would receive or need to pay in an actual transaction (or in a hypothetical transaction if an actual transaction does not exist) at the measurement date. ASC 820 describes a fair value hierarchy based on three levels of inputs that may be used to measure fair value, of which the first two are considered observable and the last unobservable, as follows: Level 1 – Quoted prices in active markets for identical assets or liabilities. Level 2 – Inputs other than Level 1 that are observable, either directly or indirectly, such as quoted prices for similar assets or liabilities; quoted prices in markets that not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities. Level 3 – Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities. The Company’s interest rate swap agreement is valued in accordance with ASC 820. Exchange-traded derivatives valued using quoted prices are classified within Level 1 of the fair value hierarchy. However, most derivative contracts are not listed on an exchange and require the use of valuation models. Consistent with the framework, the Company attempts to maximize the use of observable market inputs in its models. When observable inputs are not available, the Company defaults to unobservable inputs. Derivatives valued based on models with significant unobservable inputs that not actively traded (or for which trade activity is one-way) are classified with Level 3 of the fair value hierarchy. The Company obtains fair value information regarding the interest rate swap agreement directly from the counter party. The model is based on observable inputs; therefore, the resulting obligation is classified within Level 2 of the fair value hierarchy at January 31, 2016 and February 1, 2015. The carrying values of cash, accounts receivable, accounts payable and long-term obligations approximate fair value. The carrying value of goodwill and intangible assets are tested annually, or more frequently if an event occurs that indicates an impairment loss may have been incurred, using fair value measurements with unobservable inputs (Level 3). Reclassifications The Company has reclassified certain prior year amounts to conform to the current year’s presentation . The reclassifications had no effect on prior year net income.

Debt and Lines of Credit

Debt and Lines of Credit	12 Months Ended
	Jan. 31, 2016
Debt and Lines of Credit [Abstract]
Debt and Lines of Credit	3. DEBT AND LINES OF CREDIT Debt consists of the following: January 31, 2016 February 1, 2015 (in thousands) Mortgage Note due March 2017 $ 3,203 $ 3,345 Mortgage Note due May 2019 527 590 SRV Mortgage Note due September 2017 767 — SRV Mortgage Note due August 2016 456 475 SRV Mortgage Note due February 2015 — 342 Line of credit — 600 Capitalized lease obligations 70 331 $ 5,023 $ 5,683 Less: current maturities (722) (1,428) Long-term debt $ 4,301 $ 4,255 SE entered into a mortgage note (“Mortgage 2017 Note”) with an original balance of $ 3.8 million. The Mortgage 2017 Note expires in March 2017 and requires monthly payments of $ 11,900 , plus interest at a rate equal to the one-month LIBOR rate plus 1.75 percentage points (effective rate of 2.2% on January 31, 2016), with a final balloon payment due in March 2017. In May 2014, the Mortgage 2017 Note was assumed by the Company in conjunction with the Company’s acquisition of the related real property from SE (see Note 5 “Variable Interest Entities”). In connection with the Mortgage 2017 Note, the Company entered into an interest rate swap agreement to reduce the impact of changes in the interest rate (see Note 4 “Derivative Financial Instrument”). During fiscal 2014, the Company entered into a mortgage note (“Mortgage 2019 Note”) with an original balance of $ 0.6 million. The Mortgage 2019 Note expires in May 2019 and requires monthly payments of $ 5,300 plus interest at 4% , with a final balloon payment due in May 2019. The Mortgage 2017 Note and Mortgage 2019 Note are secured by a commercial guaranty from the Company and collateralized by the existing real property owned by the Company in Belleville, Wisconsin. The Mortgage 2017 Note and the Mortgage 2019 Note require that the Company maintain certain financial and non-financial covenants, including a minimum tangible net worth and a minimum trailing twelve month EBITDA. Schlecht Retail Ventures LLC SRV entered into a mortgage note (“SRV 2017 Note”) with an original balance of $ 0.8 million. The SRV 2017 Note expires in September 2017 and requires monthly payments of $ 3,300 plus interest at 3.1% , with a final balloon payment due in September 2017. SRV entered into a mortgage note (“SRV 2016 Note”) with an original balance of $ 0.5 million. The SRV 2016 Note expires in August 2016 and requires monthly payments of $ 3,400 , including interest at 4.5% , with a final balloon payment due in August 2016. The SRV 2017 Note and SRV 2016 Note are guaranteed by the Company’s majority shareholder and collateralized by certain real property owned by SRV in Mt. Horeb, Wisconsin. The SRV 2016 Note requires that SRV maintain certain financial and non-financial covenants, including a debt service coverage ratio. SRV had a mortgage note (“SRV 2015 Note”) with an original balance of $ 0.4 million due February 2015. The agreement terminated and the SRV 2015 Note was paid in full in February 2015. Lines of Credit The Company has a revolving line of credit from a bank with availability of $ 40.0 million, subject to certain borrowing base limits, which expires July 2018 and bears interest, payable monthly, at a rate equal to the one-month LIBOR rate plus 1.25 percentage points (effective rate of 1.7% at January 31, 2016). The revolving line of credit is secured by essentially all Company assets and requires the Company to maintain compliance with certain financial and non-financial covenants, including a minimum tangible net worth and a minimum trailing twelve month EBITDA. SRV had available a $ 0.6 million revolving line of credit from a bank which bore interest, payable monthly, at a rate equal to the one-month LIBOR rate plus 1.5 percentage points. SRV had outstanding borrowings of $ 0.6 million on the revolving line of credit at February 1, 2015. The outstanding balance was paid in full and the agreement terminated in February 2015. As of January 31, 2016 and for the fiscal year then ended, the Company was in compliance with all financial and non-financial covenants for all debts discussed above. Future principal maturities of all debt including capital leases are as follows as of January 31, 2016: Fiscal year (in thousands) 2016 $ 722 2017 3,865 2018 69 2019 343 2020 6 Thereafter 18 $ 5,023

Derivative Financial Instrument

Derivative Financial Instrument	12 Months Ended
	Jan. 31, 2016
Derivative Financial Instrument [Abstract]
Derivative Financial Instrument	4. DERIVATIVE FINANCIAL INSTRUMENT The Company uses an interest rate swap to manage its interest rate risk on the Mortgage 2017 Note (see Note 3 “Debt and Lines of Credit ”). The Company does not hold or issue derivative financial instruments for trading purposes. The interest rate swap agreement has a notional principal amount equal to the outstanding balance on the Mortgage 2017 Note and matures in March 2017. The agreement effectively changes the Company’s interest rate exposure on the entire outstanding balance of the mortgage note to a fixed rate of 3% . The interest rate swap is designated as a cash flow hedge and qualifies for hedge accounting treatment using the shortcut method. Under the shortcut method, there are no gains or losses recognized due to hedge ineffectiveness and the change in the fair value of the interest rate swap is assumed to perfectly offset the change in fair value of the hedged debt. As a result, the Company reports changes in the fair value of the interest rate swap as other comprehensive income or loss in the period of change. The fair value of the interest rate swap agreement is recorded as a liability included in other accrued expenses on the accompanying consolidated balance sheets as follows: January 31, 2016 February 1, 2015 (in thousands) Interest rate swap $ 27 $ 45

Variable Interest Entities

Variable Interest Entities	12 Months Ended
	Jan. 31, 2016
Variable Interest Entities [Abstract]
Variable Interest Entities	5. VARIABLE INTEREST ENTITIES Based upon the criteria set forth in ASC 810, Consolidation , the Company has determined that it was the primary beneficiary of one variable interest entity (“VIE”) as of January 31, 2016 and February 1, 2015, as the Company absorbs significant economics of the entity and has the power to direct the activities that are considered most significant to the entity. The Company leases certain retail store facilities and office buildings from SRV, a VIE whose primary purpose and activity is to own this real property. SRV is a Wisconsin limited liability company that is owned by the majority shareholder of the Company. The Company considers itself the primary beneficiary for SRV as the Company is expected to receive a majority of SRV’s expected residual returns based on the activity of SRV. As the Company is the primary beneficiary, it consolidates SRV and the leases are eliminated in consolidation. On May 21, 2014, the Company acquired certain real property of SRV with a net book value of $ 1.0 million for cash consideration of $ 1.1 million. SRV recorded the $0.1 million gain on disposal of this property as an adjustment to retained earnings. The Company recorded the cost and accumulated depreciation of the acquired property at book value and recorded the excess purchase price over net book value as an adjustment to retained earnings. As a result, the consolidated balance sheet was not impacted by this transaction. Through May 21, 2014, the Company leased certain distribution and administrative office facilities from SE, a VIE whose sole purpose and activity was to own this real property. SE is a Wisconsin limited liability company that is owned by the majority shareholder of the Company. Through May 21, 2014, the Company considered itself the primary beneficiary for SE as the Company was expected to receive a majority of SE’s expected residual returns based on the activity of SE. As the Company was the primary beneficiary, it consolidated SE through that date and the lease was eliminated in consolidation. On May 21, 2014, the Company acquired certain real property of SE with a net book value of $ 3.0 million for total consideration of $ 5.0 million. The Company assumed SE’s existing mortgage note on the property, which had a carrying value of $ 3.4 million and paid the remaining consideration of $ 1.6 million in cash. SE recorded the $ 2.0 million gain on disposal of these assets as an adjustment to retained earnings. The Company recorded the cost and accumulated depreciation and amortization of the acquired property and loan origination fees at book value and recorded the excess purchase price over net book value as an adjustment to retained earnings. As a result, the consolidated balance sheet was not impacted by this transaction. As a result of the termination of the lease, the Company no longer leases any assets from SE and the Company no longer considers itself the primary beneficiary for SE. The consolidated balance sheets include the following amounts as a result of the consolidation of SRV as of January 31, 2016 and February 1, 2015: January 31, 2016 February 1, 2015 (in thousands) Cash $ 92 $ 61 Other receivables 9 6 Property and equipment, net 2,823 2,852 Other assets, net 11 2 Total assets $ 2,935 $ 2,921 Line of credit $ — $ 600 Other current liabilities 527 24 Long-term debt 727 817 Noncontrolling interest in VIE 1,681 1,480 Total liabilities and shareholders' equity $ 2,935 $ 2,921 The real property owned by SRV is collateral for SRV’s mortgage notes, see (Note 3 “Debt and Lines of Credit”). The Company does not consolidate Schlecht Port Washington LLC (“SPW”) as the Company is not the primary beneficiary.

Earnings Per Share

Earnings Per Share	12 Months Ended
	Jan. 31, 2016
Earnings Per Share [Abstract]
Earnings Per Share	6. EARNINGS PER SHARE Earnings per share is computed under the provisions of ASC 260 , Earnings Per Share . Basic earnings per share is based on the weighted average number of common shares outstanding for the period. Diluted earnings per share is based on the weighted average number of common shares plus the effect of dilutive potential common shares outstanding during the period using the treasury stock method. Dilutive potential common shares include outstanding restricted stock. The reconciliation of the numerator and denominator of the basic and diluted earnings per share calculation is as follows: Fiscal Year Ended January 31, 2016 February 1, 2015 February 2, 2014 (in thousands, except per share data) Numerator - net income attributable to controlling interest $ 27,439 $ 23,647 $ 15,516 Denominator - weighted average shares (Class A and Class B) Basic 25,250 23,815 23,632 Dilutive shares 728 187 71 Diluted 25,978 24,002 23,703 Earnings per share (Class A and Class B) Basic $ 1.09 $ 0.99 $ 0.66 Diluted $ 1.06 $ 0.99 $ 0.65

Segment Reporting

Segment Reporting	12 Months Ended
	Jan. 31, 2016
Segment Reporting [Abstract]
Segment Reporting	7. SEGMENT REPORTING The Company has two operating segments, which are also its reportable segments: direct and retail. The direct segment includes revenues from the Company’s website and catalogs. The retail segment includes net sales from the Company’s retail and outlet stores. These two operating segments are components of the Company for which separate financial information is available and for which operating results are evaluated on a regular basis by the chief operating decision maker in deciding how to allocate resources and in assessing performance of the segments. Interest expense, income tax expense, and corporate expenses, which include but are not limited to: human resources, legal, finance, information technology, design and other corporate related expenses, are included in the Company’s direct segment. Dep reciation and amortization, and property and equipment expenditures , are recognized in each respective segment. Advertising expenses are generally included in the Company’s direct segment, except for specific store advertising, which is included in the Company’s retail segment. Variable allocations of assets are not made for segment reporting. The Company does not have any assets outside of the United States. Sales outside of the United States were insignificant. Segment information is presented in the following tables: Fiscal Year Ended January 31, 2016 February 1, 2015 February 2, 2014 (in thousands) Net sales Direct $ 266,341 $ 208,909 $ 152,896 Retail 37,816 22,958 10,193 Total net sales $ 304,157 $ 231,867 $ 163,089 Operating income Direct $ 21,031 $ 19,500 $ 15,195 Retail 8,119 4,526 1,020 Total operating income 29,150 24,026 16,215 Interest expense 306 341 248 Other income, net 181 422 86 Income before income taxes $ 29,025 $ 24,107 $ 16,053 Segment total assets January 31, 2016 February 1, 2015 (in thousands) Direct $ 106,733 $ 61,653 Retail 13,887 9,296 Total assets at period end $ 120,620 $ 70,949 Segment depreciation and amortization Fiscal Year Ended January 31, 2016 February 1, 2015 February 2, 2014 (in thousands) Direct $ 1,786 $ 1,138 $ 887 Retail 1,051 683 360 Total depreciation and amortization $ 2,837 $ 1,821 $ 1,247 Segment capital expenditures Fiscal Year Ended January 31, 2016 February 1, 2015 February 2, 2014 (in thousands) Direct $ 3,550 $ 2,613 $ 2,150 Retail 3,756 2,656 1,802 Total capital expenditures $ 7,306 $ 5,269 $ 3,952

Income Taxes

Income Taxes	12 Months Ended
	Jan. 31, 2016
Income Taxes [Abstract]
Income Taxes	8. INCOME TAXES On November 25, 2015, the Company’s “S” corporation status terminated and the Company became subject to corporate-level federal and state income taxes at prevailing corporate rates. The components of income tax expense for the year ended January 31, 2016 were as follows: (in thousands) Current: Federal $ 1,114 State 194 1,308 Deferred: Federal 100 State (69) 31 Total income tax expense $ 1,339 A reconciliation of income tax expense to the amount computed at the federal statutory rate is as follows for the year ended January 31, 2016: (in thousands) Federal taxes at statutory rate $ 10,073 35.0 % Tax effect of earnings not subject to federal income tax due to "S" corporation status (8,952) (31.1) % State and local income taxes, net of federal benefit 124 0.4 % Impact of change in tax status 94 0.3 % Total income tax expense $ 1,339 4.6 % As a result of the conversion to a “C” corporation, the Company recorded an increase in net deferred tax liabilities of $ 0.1 million and a one-time deferred tax expense of $ 0.1 million during the fourth quarter of fiscal 2015. Deferred income taxes reflect the net tax effects of temporary differences between U.S. GAAP and tax bases of assets and liabilities. Significant components of deferred tax assets and liabilities as of January 31, 2016, were as follows: (in thousands) Deferred tax assets: Returns allowance $ 485 Uniform capitalization 597 Inventory 548 Deferred rent 479 Accruals 975 Total deferred tax assets 3,084 Deferred tax liabilities: Property and equipment 1,283 Stock-based compensation 686 Prepaid expenses 1,026 Goodwill and intangibles 120 Total deferred tax liabilities 3,115 Net deferred tax liabilities $ 31 Uncertain Tax Positions As of January 31, 2016 and February 1, 2015, there were no material unrecognized tax benefits. The Company does not anticipate that there will be a material change in the balance of the unrecognized tax benefits in the next 12 months. Any interest and penalties related to uncertain tax positions are recorded in income tax expense. There were no amounts recorded as tax expense for interest or penalties for the years ended January 31, 2016, February 1, 2015 and February 2, 2014. The Company files income tax returns in the United States federal jurisdiction and in various state jurisdictions. Federal tax returns for tax years beginning January 1, 2012 , and state tax returns for tax years beginning January 1, 2011 , are open for examination.

Leases

Leases	12 Months Ended
	Jan. 31, 2016
Leases [Abstract]
Leases	9. LEASES The Company is party to non-cancellable operating leases. Store leases generally have initial lease terms ranging from five to ten years with renewal options on substantially the same terms and conditions as the original leases. The Company leases retail space in Port Washington, Wisconsin from SPW, an entity that is owned by the majority shareholder of the Company. The lease expires in December 2023 and is accounted for as an operating lease. The Company has the option to renew the lease for one additional five -year period under substantially the same terms. The lease provides for base monthly payments of $ 10,600 beginning in October 2013 and effective January 2015, monthly payments increase by 2 % annually. As of January 31, 2016, the base monthly payment was $ 11,000 . Rental expense was $ 0.1 million for both fiscal 2015 and fiscal 2014 and $ 0.09 million for fiscal 2013. Future minimum lease payments under the non-cancellable operating leases are as follows as of January 31, 2016: Related Fiscal year party Other Total (in thousands) 2016 $ 128 $ 1,765 $ 1,893 2017 142 1,909 2,051 2018 145 1,877 2,022 2019 147 1,844 1,991 2020 144 1,818 1,962 Thereafter 435 10,192 10,627 Total future minimum lease payments $ 1,141 $ 19,405 $ 20,546 Total rent expense under non-cancellable operating leases were $ 1.7 million for fiscal 2015 and $ 1.2 million for both fiscal 2014 and fiscal 2013.

Related Party Transactions

Related Party Transactions	12 Months Ended
	Jan. 31, 2016
Related Party Transactions [Abstract]
Related Party Transactions	10. R ELATED PARTY TRANSACTIONS The C ompany lease s cer tain real property from an entity owned by the majority shareholder. See Note 9 “Leases.”

Retirement Plan

Retirement Plan	12 Months Ended
	Jan. 31, 2016
Retirement Plan [Abstract]
Retirement Plan	11. R ETIREMENT PLAN The Company has a contributory 401(k) profit sharing plan (the “Plan”) which covers all employees who have attained age 21 and who have met minimum service requirements. The Company makes quarterly non-discretionary “safe harbor” matching contributions to the Plan equal to 100 % of the basic contribution made by each participant on the first 3 % of his or her compensation plus 50 % of the basic contribution made by each participant on the next 2 % of his or her compensation. The Company is also permitted to make discretionary profit sharing contributions to the Plan. There were no profit sharing contributions for the plan year ended December 31, 2015 and 2014. For the plan year ended December 31, 2013, the Company elected to make a profit sharing contribution to the Plan on behalf of all eligible participants equal to 5 % of eligible wages, as defined by the Plan. The Company’s total expenses under the Plan were $ 0.5 million, $0.4 million and $0.6 million for fiscal 2015, fiscal 2014 and fiscal 2013, respectively.

Commitments And Contingencies

Commitments And Contingencies	12 Months Ended
	Jan. 31, 2016
Commitments And Contingencies [Abstract]
Commitments And Contingencies	12. COMMITMENTS AND CONTINGENCIES From time to time, the Company becomes involved in lawsuits and other claims arising from its ordinary course of business. Because of the uncertainties related to the incurrence, amount and range of loss on any pending litigation or claim, management is currently unable to predict the ultimate outcome of any litigation or claim, determine whether a liability has been incurred or make an estimate of the reasonably possible liability that could result from an unfavorable outcome. Management believes, after considering a number of factors and the nature of any outstanding litigation or claims, that the outcome will not have a material effect upon the Company’s results of operations, financial condition or cash flows. However, because of the unpredictable nature of these matters, the Company cannot provide any assurances regarding the outcome of any litigation or claim to which it is a party or the impact on it of an adverse ruling in such matters.

Quarterly Financial Data (Unaud

Quarterly Financial Data (Unaudited)	12 Months Ended
	Jan. 31, 2016
Quarterly Financial Data (Unaudited) [Abstract]
Quarterly Financial Data (Unaudited)	13. QUARTERLY FINANCIAL DATA (UNAUDITED) Fiscal 2015 First Quarter % of Net Sales Second Quarter % of Net Sales Third Quarter % of Net Sales Fourth Quarter % of Net Sales (in thousands, except earnings per common share) Net sales $ 56,807 100.0% $ 51,677 100.0% $ 55,296 100.0% $ 140,377 100.0% Gross profit 32,663 57.5% 30,462 58.9% 31,604 57.2% 78,792 56.1% Operating income 2,754 4.8% 5,755 11.1% 1,646 3.0% 18,995 13.5% Net income attributable to controlling interest 2,691 4.7% 5,699 11.0% 1,509 2.7% 17,540 12.5% Basic earnings per common share attributable to controlling interest (Class A and Class B) 0.11 0.24 0.06 0.59 Diluted earnings per common share attributable to controlling interest (Class A and Class B) 0.11 0.24 0.06 0.58 Fiscal 2014 First Quarter % of Net Sales Second Quarter % of Net Sales Third Quarter % of Net Sales Fourth Quarter % of Net Sales (in thousands, except earnings per common share) Net sales $ 43,310 100.0% $ 35,860 100.0% $ 42,566 100.0% $ 110,131 100.0% Gross profit 25,061 57.9% 20,692 57.7% 23,938 56.2% 61,299 55.7% Operating income 2,770 6.4% 4,137 11.5% 3,108 7.3% 14,011 12.7% Net income attributable to controlling interest 2,653 6.1% 4,101 11.4% 2,994 7.0% 13,899 12.6% Basic earnings per common share attributable to controlling interest (Class A and Class B) 0.11 0.17 0.13 0.58 Diluted earnings per common share attributable to controlling interest (Class A and Class B) 0.11 0.17 0.13 0.58

Recent Accounting Pronouncement

Recent Accounting Pronouncements	12 Months Ended
	Jan. 31, 2016
Recent Accounting Pronouncements [Abstract]
Recent Accounting Pronouncements	14. RECENT ACCOUNTING PRONOUNCEMENTS Revenue from Contracts with Customers In May 2014, the FASB issued Accounting Standards Update No. 2014-09, Revenue from Contracts with Customers (Topic 606) (“ASU 2014-09”), which supersedes the revenue recognition requirements in ASC Topic 605, Revenue Recognition . ASU 2014-09 requires revenue recognition to depict the transfer of goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. The new revenue recognition model requires identifying the contract, identifying the performance obligations, determining the transaction price, allocating the transaction price to performance obligations and recognizing the revenue upon satisfaction of the performance obligations. ASU 2014-09 also requires additional disclosure about the nature, amount, timing and uncertainty of revenue and cash flows arising from customer contracts, including significant judgments and change in judgments, and assets recognized from costs incurred to obtain or fulfill a contract. ASU 2014-09 can be applied either retrospectively to each prior reporting period presented or retrospectively with the cumulative effect of initially applying the update recognized at the date of the initial application along with additional disclosures. On July 9, 2015, the FASB deferred the effective date of ASU 2014-09 for one year. ASU 2014-09 is effective for annual reporting periods beginning after December 15, 2017 and early adoption is not permitted. Accordingly, the Company will adopt ASU 2014-09 on January 29, 2018, the first day of the Company’s first quarter for the fiscal year ending February 3, 2019, the Company’s fiscal year 2018. The Company has not selected a method for adoption nor determined the potential effects on the Company’s consolidated financial statements. Simplifying the Measurement of Inventory In July 2015, the FASB issued Accounting Standards Update No. 2015-11, Simplifying the Measurement of Inventory (Topic 330) (“ASU 2015-11”), which changes the measurement principle for inventory from the lower of cost or market to the lower of cost and net realizable value. Net realizable value is defined as the “estimated selling prices in the ordinary course of business, less reasonably predictable costs of completion, disposal and transportation.” ASU 2015-11 eliminates the guidance that entities consider replacement cost or net realizable value less an approximately normal profit margin in the subsequent measurement of inventory when cost is determined on a first-in, first-out or average cost basis. The provisions of ASU 2015-11 are effective for public entities with fiscal years beginning after December 15, 2016, and interim periods within those fiscal years, with early adoption permitted. Accordingly, the Company will adopt ASU 2015-11 on January 30, 2017, the first day of the Company’s first quarter for the fiscal year ending January 28, 2018, the Company’s fiscal year 2017. The Company has not determined the impact of this new accounting guidance on the Company’s consolidated financial statements. Balance Sheet Classification of Deferred Taxes In November 2015, the FASB issued Accounting Standards Update No. 2015-17, Balance Sheet Classification of Deferred Taxes (Topic 740) (“ASU 2015-17”), which requires the classification of all deferred tax assets and liabilities as noncurrent on the balance sheet instead of separating deferred taxes into current and noncurrent amounts. In addition, an allocation of valuation allowances between current and noncurrent deferred tax assets is not required, because the allowances will be classified as noncurrent. The provisions of ASU 2015-17 are effective for public entities with fiscal years beginning after December 15, 2016, and interim periods within those fiscal years, with early adoption permitted. The Company has adopted ASU 2015-17 as of January 31, 2016 and has reported deferred tax assets and liabilities as noncurrent on the balance sheet. Leases In February 2016, the FASB issued Accounting Standards Update No. 2016-02, Leases (Topic 842) (“ASU 2016-02”), which requires lessees to recognize most leases on the balance sheets, but recognize expenses on the income statements in a manner which is similar to the current lease standard. The provisions of ASU 2016-02 are effective for public entities with fiscal years beginning after December 15, 2018, and interim periods within those years, with early adoption permitted. Accordingly, the Company will adopt ASU 2016-02 on February 4, 2019, the first day of the Company’s first quarter for the fiscal year ending February 2, 2020, the Company’s fiscal year 2019. The Company has not determined the impact of this new accounting guidance on the Company’s consolidated financial statements.

Valuation And Qualifying Accoun

Valuation And Qualifying Accounts	12 Months Ended
	Jan. 31, 2016
Valuation And Qualifying Accounts [Abstract]
Valuation And Qualifying Accounts	DULUTH HOLDINGS INC. SCHEDULE II VALUATION AND QUALIFYING ACCOUNTS For the Years Ended January 31, 2016, February 1, 2015 and February 2, 2014 (Amounts in thousands) Charged to Charged to Beginning Cost and Other Ending Balance Expenses Accounts Deductions Balance Inventory reserve Year ended January 31, 2016 $ 1,290 $ 114 $ — $ — $ 1,404 Year ended February 1, 2015 743 547 — — 1,290 Year ended February 2, 2014 707 36 — — 743 Product returns reserve Year ended January 31, 2016 $ 961 $ 283 $ — $ — $ 1,244 Year ended February 1, 2015 909 52 — — 961 Year ended February 2, 2014 496 413 — — 909 See accompanying Report of Independent Registered Public Accounting Firm.

Summary of Significant Accoun24

Summary of Significant Accounting Policies (Policies)	12 Months Ended
	Jan. 31, 2016
Summary of Significant Accounting Policies [Abstract]
Principles of Consolidation	Principles of Consolidation The accompanying consolidated financial statements include the accounts of the parent, Duluth Holdings Inc., and its wholly-owned subsidiary, Duluth Trading Company, LLC. The Company also consolidates Schlecht Retail Ventures LLC (“SRV”) as a variable interest entity (see Note 5 “Variable Interest Entities”). Prior to May 21, 2014, the Company consolidated Schlecht Enterprises, LLC (“SE”) as a variable interest entity. Effective May 21, 2014, SE was no longer considered a variable interest entity and was not consolidated after that date.
Use of Estimates	Use of Estimates The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
Revenue Recognition	Revenue Recognition The Company recognizes revenue when the following four criteria are met: · persuasive evidence of an arrangement exists; · title has passed to the customer; · the sales price is fixed and determinable and no further obligation exists; and · collectability is reasonably assured. These criteria are met upon customer receipt of the product (for direct sales) or at the point of sale (for retail store transactions). At the time of revenue recognition, the Company provides for estimated costs that may be incurred for product warranties and sales returns. A liability is recognized at the time a gift card is sold, and revenue is recognized at the time the gift card is redeemed for merchandise.
Cost of Goods Sold and Selling, General and Administrative Expenses	Cost of Goods Sold and Selling, General and Administrative Expenses The following table illustrates the primary costs classified in cost of goods sold and selling, general and administrative expenses: Cost of Goods Sold Selling, General and Administrative Expenses  Direct cost of purchased merchandise  Payroll and payroll-related costs  Inventory shrinkage and inventory adjustments due to obsolescence  Third party logistics ("3PL")  Inbound freight  Occupancy expenses related to stores and operations at the Company's headquarters, including utilities, depreciation and amortization  Freight from the Company's distribution centers to its stores  Advertising expenses, including television and catalog  Freight associated with shipping product to customers  Consulting and professional fees
Deferred Catalog and Advertising Expenses	Deferred Catalog and Advertising Expenses The Company’s direct-response advertising consists of producing, printing and mailing catalogs, which are capitalized as deferred catalog costs and amortized over the expected term of the related revenue stream (generally three to five months from the date catalogs are mailed). The Company’s non-direct response advertising costs are expensed as they are incurred. Non-direct response advertising costs primarily consist of billboards, web marketing programs, and radio and television advertisements. Catalog and advertising expenses were $ 65.2 million, $49.4 million and $37.3 million for fiscal 2015, fiscal 2014 and fiscal 2013, respectively.
Shipping and Processing	Shipping and Processing Shipping and processing revenue generated from customer orders has been classified as a component of net sales. Shipping and processing expense, including handling expense, for the Company’s direct business, has been classified as a component of selling, general and administrative expenses. The Company incurred shipping and processing expenses of $ 20.4 million, $16.3 million and $11.7 million for fiscal 2015, fiscal 2014 and fiscal 2013, respectively.
Income Taxes	Income Taxes Prior to November 25, 2015, the Company was taxed as an “S” corporation for income tax purposes under section 1362 of the Code, and therefore was not subject to federal and state income taxes. On November 25, 2015, the Company’s “S” corporation status terminated and the Company became subject to corporate-level federal and state income taxes at prevailing corporate rates. As a result of the conversion, effective November 25, 2015, the Company accounts for income taxes and related accounts using the liability method in accordance with ASC Topic 740, Income Taxes (“ASC 740”). Under ASC 740, the Company accrues income taxes payable or refundable and recognizes deferred tax assets and liabilities based on differences between U.S. GAAP and tax bases of assets and liabilities. The Company measures deferred tax assets and liabilities using enacted tax rates in effect for the years in which the differences are expected to reverse, and recognizes the effect of a change in enacted rates in the period of enactment. The Company establishes assets and liabilities for uncertain tax positions taken or expected to be taken in income tax returns, using a more-likely-than-not recognition threshold. The Company recognizes penalties and interest related to uncertain tax positions as income tax expense.
Concentrations of Credit Risk	Concentrations of Credit Risk Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash. At various times during the year, the Company has certain cash balances deposited in financial institutions in excess of federally insured limits. The Company has not experienced any losses in such accounts and management believes it is not exposed to any significant credit risk.
Significant Suppliers	Significant Suppliers The Company’s principal supplier of inventory accounted for 54% , 59% and 51% of total inventory expenditures in fiscal 2015, fiscal 2014 and fiscal 2013, respectively. The Company also had a second supplier that accounted for 17% , 16% and 15% of total inventory expenditures in fiscal 2015, fiscal 2014 and fiscal 2013, respectively.
Inventory Valuation	Inventory Valuation Inventory, consisting of purchased product, is valued at the lower cost or market with cost determined under the first-in, first-out method.
Property and Equipment	Property and Equipment Property and equipment consist of the following: January 31, 2016 February 1, 2015 (in thousands) Land and land improvements $ 1,107 $ 1,107 Leasehold improvements 5,617 4,052 Buildings 8,991 8,991 Vehicles 98 98 Warehouse equipment 2,380 1,724 Office equipment and furniture 5,638 3,894 Computer equipment 1,779 1,424 Software 6,327 3,620 31,937 24,910 Accumulated depreciation and amortization (10,907) (8,144) 21,030 16,766 Construction in progress 499 114 Property and equipment, net $ 21,529 $ 16,880 The Company recorded depreciation expense of $ 2.8 million, $ 1.8 million and $ 1.2 million for fiscal 2015, fiscal 2014 and fiscal 2013, respectively. Property and equipment are carried at cost and are generally depreciated using the straight-line method over the estimated useful lives. Leasehold improvements are depreciated over the shorter of the lease term or estimated useful life. Depreciable lives by major classification are as follows: Years Land improvements 15 - 40 Leasehold improvements 5 - 15 Buildings 39 Vehicles 5 - 10 Warehouse equipment 5 - 15 Office equipment and furniture 3 - 10 Computer equipment 3 - 5 Software 3
Goodwill	Goodwill Goodwill represents the excess of purchase price over the fair value of net assets acquired. ASC Topic 350, Intangibles-Goodwill and Other , requires that goodwill be tested for impairment annually, or more often if an event or circumstance indicates that an impairment loss may have been incurred. The Company’s management uses its judgment in assessing whether goodwill may have become impaired between annual impairment tests. Indicators such as unexpected adverse business conditions, economic factors, competitive activities, loss of key personnel and acts by governments may signal that an asset has become impaired. Total goodwill is reported in the Company’s direct segment. Management performed a qualitative assessment of goodwill as of December 31, 2015, 2014 and 2013, and determined that it was more likely than not that the fair value of the Company was greater than its carrying amount; as such, no further evaluation of goodwill was deemed necessary. No impairment was recognized for the years ended January 31, 2016, February 1, 2015 or February 2, 2014.
Other Assets	Other Assets Other assets include loan origination fees, trade names and other non-current assets which are amortized over their estimated useful lives ranging from four to fifteen years. Other assets also include security deposits required by certain of the Company’s lease agreements and prepaid expenses which are not expected to be amortized within the next 12 months. The Company recorded amortization expense of $ 0.1 million, $0.1 million and $0.01 million during fiscal 2015, fiscal 2014 and fiscal 2013, respectively. At January 31, 2016 and February 1, 2015, total accumulated amortization of other assets is $ 0.2 million and $0.1 million, respectively. Scheduled future amortization of amortizable other assets are as follows as of January 31, 2016: Fiscal year (in thousands) 2016 $ 75 2017 37 2018 2 2019 2 2020 2 Thereafter 9 $ 127
Impairment of Long-Lived Assets	Impairment of Long-Lived Assets The Company’s long-lived assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount may not be recoverable. If the sum of the expected undiscounted cash flows is less than the carrying value of the related asset or group of assets, a loss is recognized for the difference between the fair value and the carrying value of the asset or group of assets. Such analyses necessarily involve judgment. For fiscal 2015, fiscal 2014 and fiscal 2013, management did not identify any events or changes in circumstances that indicated the potential impairment of long-lived assets.
Deferred Rent Obligation	Deferred Rent Obligation Certain of the Company’s operating lease agreements contain provisions for future rent increases, a rent free period, and/or a period in which rental payments are reduced (abated). For each such agreement, the total amount of rental payments due over the lease term is being charged to rent expense on the straight-line method over the term of the lease. The difference between rent expense recorded and the amount paid is charged to deferred rent obligations, the current portion of which is included in accrued other expenses in the consolidated balance sheets.
Store Opening Costs	Store Opening Costs Store opening costs consist primarily of occupancy costs and payroll expenses, which are included in selling, general and administrative expenses.
Stock-Based Compensation	Stock-Based Compensation In connection with the IPO, the Company adopted the 2015 Equity Incentive Plan of Duluth Holdings Inc. (“2015 Plan”), which provides compensation alternatives such as stock options, shares, restricted stock, restricted stock units, deferred stock and performance share units, using or based on the Company’s Class B common stock. At the time of adoption, the Company reserved 1,614,631 shares of Class B common stock for the issuance of awards under the 2015 Plan. On the first day of the first four fiscal years following the IPO, the number of shares reserved for future issuance under the 2015 Plan will increase by 1.25% of the number of Class A and Class B common stock outstanding on the last day of the immediately preceding fiscal year. On February 1, 2016, the number of Class B common stock issuable under the 2015 Plan was 2,018,580 shares. The Company accounts for its stock-based compensation plan in accordance with ASC Topic 718, Stock Compensation , which requires the Company to measure all share-based payments at grant date fair value and recognize the cost over the requisite service period of the award. Restricted stock issued to board members generally vests over a period of one year. Restricted stock issued to key employees and executives typically vests over a period of two to five years based on the terms for each individual award. The fair value of the restricted stock is determined based on the market value of the Company’s Class B common stock on the grant date. For restricted stock awards granted prior to the Company’s IPO, the fair value of the Company’s Class B common stock was calculated by an independent third party and was estimated by taking the average of the results of applying discounted cash flow and market comparable analyses. This value was then discounted due to the lack of marketability and liquidity of the restricted stock. Total stock compensation expense associated with restricted stock recognized by the Company was $ 0.7 million, $0.07 million and $0.08 million for fiscal 2015, fiscal 2014 and fiscal 2013, respectively , and is included in selling, general and administrative expenses on the Consolidated Statements of Operations . The following is a summary of the activity in the Company’s non-vested restricted stock during the years ended January, 31, 2016, February, 1, 2015 and February 2, 2014: Weighted average fair value Shares per share Outstanding at February 4, 2013 392,490 $ 0.65 Vested (269,136) 0.59 Outstanding at February 2, 2014 123,354 0.76 Granted 123,354 2.58 Outstanding at February 1, 2015 246,708 1.67 Granted 587,769 3.78 Vested (38,124) 3.35 Outstanding at January 31, 2016 796,353 $ 3.15 At January 31, 2016, the Company had unrecognized compensation expense of $ 1.8 million related to the restricted stock awards, which is expected to be recognized over a weighted average period of 2.4 years.
Taxes Collected from Customers	Taxes Collected from Customers The Company presents all non-income government-assessed taxes (sales, use and value-added taxes) collected from its customers and remitted to governmental agencies on a net basis (excluded from revenue) in its consolidated financial statements.
Other Comprehensive Income or Loss	Other Comprehensive Income or Loss Other comprehensive income or loss represents the change in equity from non-shareholder or non-member transactions, which is not included in the statements of earnings but is reported as a separate component of shareholders’ equity. For fiscal 2015, fiscal 2014 and fiscal 2013, other comprehensive income or loss consists of changes in the fair value of the Company’s interest rate swap agreements.
Fair Value Measurements	Fair Value Measurements ASC Topic 820, Fair Value Measurements and Disclosures (“ASC 820”) , defines fair value as the price that would be received to sell an asset, or paid to transfer a liability, in an orderly transaction between market participants at the measurement date (i.e., an exit price). The exit price is based on the amount that the holder of the asset or liability would receive or need to pay in an actual transaction (or in a hypothetical transaction if an actual transaction does not exist) at the measurement date. ASC 820 describes a fair value hierarchy based on three levels of inputs that may be used to measure fair value, of which the first two are considered observable and the last unobservable, as follows: Level 1 – Quoted prices in active markets for identical assets or liabilities. Level 2 – Inputs other than Level 1 that are observable, either directly or indirectly, such as quoted prices for similar assets or liabilities; quoted prices in markets that not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities. Level 3 – Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities. The Company’s interest rate swap agreement is valued in accordance with ASC 820. Exchange-traded derivatives valued using quoted prices are classified within Level 1 of the fair value hierarchy. However, most derivative contracts are not listed on an exchange and require the use of valuation models. Consistent with the framework, the Company attempts to maximize the use of observable market inputs in its models. When observable inputs are not available, the Company defaults to unobservable inputs. Derivatives valued based on models with significant unobservable inputs that not actively traded (or for which trade activity is one-way) are classified with Level 3 of the fair value hierarchy. The Company obtains fair value information regarding the interest rate swap agreement directly from the counter party. The model is based on observable inputs; therefore, the resulting obligation is classified within Level 2 of the fair value hierarchy at January 31, 2016 and February 1, 2015. The carrying values of cash, accounts receivable, accounts payable and long-term obligations approximate fair value. The carrying value of goodwill and intangible assets are tested annually, or more frequently if an event occurs that indicates an impairment loss may have been incurred, using fair value measurements with unobservable inputs (Level 3).
Reclassifications	Reclassifications The Company has reclassified certain prior year amounts to conform to the current year’s presentation . The reclassifications had no effect on prior year net income.

Summary of Significant Accoun25

Summary of Significant Accounting Policies (Tables)	12 Months Ended
	Jan. 31, 2016
Summary of Significant Accounting Policies [Abstract]
Schedule of property and equipment	January 31, 2016 February 1, 2015 (in thousands) Land and land improvements $ 1,107 $ 1,107 Leasehold improvements 5,617 4,052 Buildings 8,991 8,991 Vehicles 98 98 Warehouse equipment 2,380 1,724 Office equipment and furniture 5,638 3,894 Computer equipment 1,779 1,424 Software 6,327 3,620 31,937 24,910 Accumulated depreciation and amortization (10,907) (8,144) 21,030 16,766 Construction in progress 499 114 Property and equipment, net $ 21,529 $ 16,880
Property and Equipment Depreciable Lives by Major Classification	Years Land improvements 15 - 40 Leasehold improvements 5 - 15 Buildings 39 Vehicles 5 - 10 Warehouse equipment 5 - 15 Office equipment and furniture 3 - 10 Computer equipment 3 - 5 Software 3
Scheduled Future Amortization of Amortizable Other Assets	Fiscal year (in thousands) 2016 $ 75 2017 37 2018 2 2019 2 2020 2 Thereafter 9 $ 127
Summary of Activity in Non-vested Restricted Stock	Weighted average fair value Shares per share Outstanding at February 4, 2013 392,490 $ 0.65 Vested (269,136) 0.59 Outstanding at February 2, 2014 123,354 0.76 Granted 123,354 2.58 Outstanding at February 1, 2015 246,708 1.67 Granted 587,769 3.78 Vested (38,124) 3.35 Outstanding at January 31, 2016 796,353 $ 3.15

Debt and Lines of Credit (Table

Debt and Lines of Credit (Tables)	12 Months Ended
	Jan. 31, 2016
Debt and Lines of Credit [Abstract]
Schedule of Debt	January 31, 2016 February 1, 2015 (in thousands) Mortgage Note due March 2017 $ 3,203 $ 3,345 Mortgage Note due May 2019 527 590 SRV Mortgage Note due September 2017 767 — SRV Mortgage Note due August 2016 456 475 SRV Mortgage Note due February 2015 — 342 Line of credit — 600 Capitalized lease obligations 70 331 $ 5,023 $ 5,683 Less: current maturities (722) (1,428) Long-term debt $ 4,301 $ 4,255
Future Principal Maturities of All Debt Including Capital Leases	Fiscal year (in thousands) 2016 $ 722 2017 3,865 2018 69 2019 343 2020 6 Thereafter 18 $ 5,023

Derivative Financial Instrume27

Derivative Financial Instrument (Tables)	12 Months Ended
	Jan. 31, 2016
Derivative Financial Instrument [Abstract]
Fair Value of Interest Rate Swap Agreement Recorded as Liability	January 31, 2016 February 1, 2015 (in thousands) Interest rate swap $ 27 $ 45

Variable Interest Entities (Tab

Variable Interest Entities (Tables)	12 Months Ended
	Jan. 31, 2016
Variable Interest Entities [Abstract]
Amounts Included in Condensed Consolidated Balance Sheets as a Result of consolidation of SRV	January 31, 2016 February 1, 2015 (in thousands) Cash $ 92 $ 61 Other receivables 9 6 Property and equipment, net 2,823 2,852 Other assets, net 11 2 Total assets $ 2,935 $ 2,921 Line of credit $ — $ 600 Other current liabilities 527 24 Long-term debt 727 817 Noncontrolling interest in VIE 1,681 1,480 Total liabilities and shareholders' equity $ 2,935 $ 2,921

Earnings Per Share (Tables)

Earnings Per Share (Tables)	12 Months Ended
	Jan. 31, 2016
Earnings Per Share [Abstract]
Reconciliation of Numerator and Denominator of Basic and Diluted Earnings Per Share	Fiscal Year Ended January 31, 2016 February 1, 2015 February 2, 2014 (in thousands, except per share data) Numerator - net income attributable to controlling interest $ 27,439 $ 23,647 $ 15,516 Denominator - weighted average shares (Class A and Class B) Basic 25,250 23,815 23,632 Dilutive shares 728 187 71 Diluted 25,978 24,002 23,703 Earnings per share (Class A and Class B) Basic $ 1.09 $ 0.99 $ 0.66 Diluted $ 1.06 $ 0.99 $ 0.65

Segment Reporting (Tables)

Segment Reporting (Tables)	12 Months Ended
	Jan. 31, 2016
Segment Reporting [Abstract]
Schedule of Segment Information	Fiscal Year Ended January 31, 2016 February 1, 2015 February 2, 2014 (in thousands) Net sales Direct $ 266,341 $ 208,909 $ 152,896 Retail 37,816 22,958 10,193 Total net sales $ 304,157 $ 231,867 $ 163,089 Operating income Direct $ 21,031 $ 19,500 $ 15,195 Retail 8,119 4,526 1,020 Total operating income 29,150 24,026 16,215 Interest expense 306 341 248 Other income, net 181 422 86 Income before income taxes $ 29,025 $ 24,107 $ 16,053 Segment total assets January 31, 2016 February 1, 2015 (in thousands) Direct $ 106,733 $ 61,653 Retail 13,887 9,296 Total assets at period end $ 120,620 $ 70,949 Segment depreciation and amortization Fiscal Year Ended January 31, 2016 February 1, 2015 February 2, 2014 (in thousands) Direct $ 1,786 $ 1,138 $ 887 Retail 1,051 683 360 Total depreciation and amortization $ 2,837 $ 1,821 $ 1,247 Segment capital expenditures Fiscal Year Ended January 31, 2016 February 1, 2015 February 2, 2014 (in thousands) Direct $ 3,550 $ 2,613 $ 2,150 Retail 3,756 2,656 1,802 Total capital expenditures $ 7,306 $ 5,269 $ 3,952

Income Taxes (Tables)

Income Taxes (Tables)	12 Months Ended
	Jan. 31, 2016
Income Taxes [Abstract]
Components of Income Tax Expense	(in thousands) Current: Federal $ 1,114 State 194 1,308 Deferred: Federal 100 State (69) 31 Total income tax expense $ 1,339
Reconciliation of Income Tax Expense to Amount Computed at Federal Statutory Rate	(in thousands) Federal taxes at statutory rate $ 10,073 35.0 % Tax effect of earnings not subject to federal income tax due to "S" corporation status (8,952) (31.1) % State and local income taxes, net of federal benefit 124 0.4 % Impact of change in tax status 94 0.3 % Total income tax expense $ 1,339 4.6 %
Significant Components of Deferred Tax Assets and Liabilities	(in thousands) Deferred tax assets: Returns allowance $ 485 Uniform capitalization 597 Inventory 548 Deferred rent 479 Accruals 975 Total deferred tax assets 3,084 Deferred tax liabilities: Property and equipment 1,283 Stock-based compensation 686 Prepaid expenses 1,026 Goodwill and intangibles 120 Total deferred tax liabilities 3,115 Net deferred tax liabilities $ 31

Leases (Tables)

Leases (Tables)	12 Months Ended
	Jan. 31, 2016
Leases [Abstract]
Future Minimum Lease Payments Under Non-cancellable Operating Leases	Related Fiscal year party Other Total (in thousands) 2016 $ 128 $ 1,765 $ 1,893 2017 142 1,909 2,051 2018 145 1,877 2,022 2019 147 1,844 1,991 2020 144 1,818 1,962 Thereafter 435 10,192 10,627 Total future minimum lease payments $ 1,141 $ 19,405 $ 20,546

Quarterly Financial Data (Una33

Quarterly Financial Data (Unaudited) (Tables)	12 Months Ended
	Jan. 31, 2016
Quarterly Financial Data (Unaudited) [Abstract]
Schedule of Quarterly Financial Data	Fiscal 2015 First Quarter % of Net Sales Second Quarter % of Net Sales Third Quarter % of Net Sales Fourth Quarter % of Net Sales (in thousands, except earnings per common share) Net sales $ 56,807 100.0% $ 51,677 100.0% $ 55,296 100.0% $ 140,377 100.0% Gross profit 32,663 57.5% 30,462 58.9% 31,604 57.2% 78,792 56.1% Operating income 2,754 4.8% 5,755 11.1% 1,646 3.0% 18,995 13.5% Net income attributable to controlling interest 2,691 4.7% 5,699 11.0% 1,509 2.7% 17,540 12.5% Basic earnings per common share attributable to controlling interest (Class A and Class B) 0.11 0.24 0.06 0.59 Diluted earnings per common share attributable to controlling interest (Class A and Class B) 0.11 0.24 0.06 0.58 Fiscal 2014 First Quarter % of Net Sales Second Quarter % of Net Sales Third Quarter % of Net Sales Fourth Quarter % of Net Sales (in thousands, except earnings per common share) Net sales $ 43,310 100.0% $ 35,860 100.0% $ 42,566 100.0% $ 110,131 100.0% Gross profit 25,061 57.9% 20,692 57.7% 23,938 56.2% 61,299 55.7% Operating income 2,770 6.4% 4,137 11.5% 3,108 7.3% 14,011 12.7% Net income attributable to controlling interest 2,653 6.1% 4,101 11.4% 2,994 7.0% 13,899 12.6% Basic earnings per common share attributable to controlling interest (Class A and Class B) 0.11 0.17 0.13 0.58 Diluted earnings per common share attributable to controlling interest (Class A and Class B) 0.11 0.17 0.13 0.58

Nature of Operations and Basi34

Nature of Operations and Basis of Presentation (Narrative) (Details) $ / shares in Units, $ in Millions	Nov. 25, 2015USD ($)$ / sharesshares	Feb. 04, 2013	Jan. 31, 2016itemstoresegment
Number of retail stores | store			7
Number of outlet stores | store			2
Number of classes of authorized common stock | segment			2
Common stock voting and conversion rights			Each share of Class A common stock is entitled to ten votes per share and is convertible at any time into one share of Class B common stock. Each share of Class B common stock is entitled to one vote per share.
Effective tax rate		40.00%	4.60%
Class A common stock [Member]
Number of votes per share | item			10
Class B common stock [Member]
Number of votes per share | item			1
Class B common stock [Member] | IPO [Member]
Number of shares issued and sold | shares	7,666,667
Net proceed from stock issued	$ 83.9
Discount on common stock shares issued	$ 6.4
Cumulative Undistributed Taxable Earnings Paid To Existing Shareholders	100.00%
Stock issuance fees and expenses	$ 1.7
Repayment of debt with proceeds from IPO	$ 46.3
Class B common stock [Member] | IPO [Member] | Underwriters Option To Purchase Additional Shares [Member]
Number of shares issued and sold | shares	1,000,000
Price per share issued | $ / shares	$ 12

Summary of Significant Accoun35

Summary of Significant Accounting Policies (Narrative) (Details) - USD ($) $ in Thousands	12 Months Ended
	Jan. 31, 2016	Feb. 01, 2015	Feb. 02, 2014	Feb. 01, 2016
Catalog and advertising expenses	$ 65,200	$ 49,400	$ 37,300
Shipping and processing expenses	20,400	16,300	11,700
Depreciation and amortization	2,837	1,821	1,247
Goodwill impairment loss	0	0	0
Amortization expense of other assets	100	100	$ 10
Accumulated amortization of other assets	$ 200	$ 100
Inventory Expenditures [Member] | Supplier One [Member]
Concentration risk, percentage	54.00%	59.00%	51.00%
Inventory Expenditures [Member] | Supplier Two [Member]
Concentration risk, percentage	17.00%	16.00%	15.00%
Minimum [Member]
Amortization period of capitalized deferred catalog costs	3 months
Other assets amortization estimated useful life	4 years
Maximum [Member]
Amortization period of capitalized deferred catalog costs	5 months
Other assets amortization estimated useful life	15 years
Restricted Stock [Member]
Stock compensation expense	$ 700	$ 70	$ 80
Unrecognized compensation expense	$ 1,800
Unrecognized compensation expense, weighted average recognition period	2 years 4 months 24 days
Restricted Stock [Member] | Board Members [Member]
Stock-based compensation, vesting period	1 year
Restricted Stock [Member] | Key Employees And Executives [Member] | Minimum [Member]
Stock-based compensation, vesting period	2 years
Restricted Stock [Member] | Key Employees And Executives [Member] | Maximum [Member]
Stock-based compensation, vesting period	5 years
IPO [Member] | 2015 Equity Incentive Plan [Member]
Percentage increase on number of shares reserved for future issuance	1.25%
Class B common stock [Member] | IPO [Member] | 2015 Equity Incentive Plan [Member]
Number of common stock shares reserved for issuance of awards	1,614,631
Class B common stock [Member] | IPO [Member] | 2015 Equity Incentive Plan [Member] | Subsequent Event [Member]
Number of common stock shares reserved for issuance of awards				2,018,580

Summary of Significant Accoun36

Summary of Significant Accounting Policies (Schedule of Property and Equipment) (Details) - USD ($) $ in Thousands	12 Months Ended
	Jan. 31, 2016	Feb. 01, 2015
Property, Plant and Equipment [Line Items]
Property and equipment	$ 31,937	$ 24,910
Accumulated depreciation and amortization	(10,907)	(8,144)
Property and equipment net excluding construction in progress	21,030	16,766
Property and equipment, net	21,529	16,880
Land and Land Improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	1,107	1,107
Leasehold Improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	5,617	4,052
Buildings [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	$ 8,991	8,991
Property and equipment estimated useful Life	39 years
Vehicles [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	$ 98	98
Warehouse Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	2,380	1,724
Office Equipment and Furniture [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	5,638	3,894
Computer Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	1,779	1,424
Software [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	$ 6,327	3,620
Property and equipment estimated useful Life	3 years
Construction in Progress [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, net	$ 499	$ 114
Minimum [Member] | Land and Land Improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	15 years
Minimum [Member] | Leasehold Improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	5 years
Minimum [Member] | Vehicles [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	5 years
Minimum [Member] | Warehouse Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	5 years
Minimum [Member] | Office Equipment and Furniture [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	3 years
Minimum [Member] | Computer Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	3 years
Maximum [Member] | Land and Land Improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	40 years
Maximum [Member] | Leasehold Improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	15 years
Maximum [Member] | Vehicles [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	10 years
Maximum [Member] | Warehouse Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	15 years
Maximum [Member] | Office Equipment and Furniture [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	10 years
Maximum [Member] | Computer Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment estimated useful Life	5 years

Summary of Significant Accoun37

Summary of Significant Accounting Policies (Scheduled Future Amortization of Amortizable Other Assets) (Details) $ in Thousands	Jan. 31, 2016USD ($)
Finite-Lived Intangible Assets, Amortization Expense, Maturity Schedule [Abstract]
2,016	$ 75
2,017	37
2,018	2
2,019	2
2,020	2
Thereafter	9
Other Assets	$ 127

Summary of Significant Accoun38

Summary of Significant Accounting Policies (Summary of Activity in Non-vested Restricted Stock) (Details) - $ / shares	12 Months Ended
	Jan. 31, 2016	Feb. 01, 2015	Feb. 02, 2014
Stock-Based Compensation [Abstract]
Beginning balance, shares	246,708	123,354	392,490
Vested	(38,124)		(269,136)
Granted	587,769	123,354
Ending balance, shares	796,353	246,708	123,354
Weighted average grant date fair value, beginning balance	$ 1.67	$ 0.76	$ 0.65
Weighted average grant date fair value, vested	3.35		0.59
Weighted average grant date fair value, granted	3.78	2.58
Weighted average grant date fair value, ending balance	$ 3.15	$ 1.67	$ 0.76

Debt and Lines of Credit (Narra

Debt and Lines of Credit (Narrative) (Details) - USD ($)	12 Months Ended
	Jan. 31, 2016	Feb. 01, 2015
Revolving Credit Facility [Member]
Debt Instrument [Line Items]
Debt instrument, maturity date	Jul. 31, 2018
Debt instrument, effective rate	1.70%
Line of credit facility maximum borrowing capacity	$ 40,000,000
London interbank offered rate (LIBOR) | Revolving Credit Facility [Member]
Debt Instrument [Line Items]
Debt instrument, percentage point added to LIBOR rate	1.25%
Mortgage Note Due May 2019 [Member]
Debt Instrument [Line Items]
Debt, original balance		$ 600,000
Debt instrument, maturity date	May 31, 2019
Required monthly principal payments		$ 5,300
Debt instrument stated percentage interest rate		4.00%
Minimum [Member] | Revolving Credit Facility [Member]
Debt Instrument [Line Items]
Debt covenants, EBITDA period	12 months
SRV [Member]
Debt Instrument [Line Items]
Outstanding borrowing		$ 600,000
SRV [Member] | Revolving Credit Facility [Member]
Debt Instrument [Line Items]
Line of credit facility maximum borrowing capacity		600,000
Outstanding borrowing		$ 600,000
Line of credit facility, description	The outstanding balance was paid in full and the agreement terminated in February 2015.
SRV [Member] | London interbank offered rate (LIBOR) | Revolving Credit Facility [Member]
Debt Instrument [Line Items]
Debt instrument, percentage point added to LIBOR rate		1.50%
SRV [Member] | SRV Mortgage Note Due September 2017 [Member]
Debt Instrument [Line Items]
Debt, original balance	$ 800,000
Debt instrument, maturity date	Sep. 30, 2017
Required monthly principal payments	$ 3,300
Debt instrument stated percentage interest rate	3.10%
SRV [Member] | SRV Mortgage Note Due August 2016 [Member]
Debt Instrument [Line Items]
Debt, original balance	$ 500,000
Debt instrument, maturity date	Aug. 31, 2016
Required monthly principal payments	$ 3,400
Debt instrument stated percentage interest rate	4.50%
SRV [Member] | SRV Mortgage Note Due February 2015 [Member]
Debt Instrument [Line Items]
Debt, original balance	$ 400,000
SE [Member] | Mortgage Note Due March 2017 [Member]
Debt Instrument [Line Items]
Debt, original balance	$ 3,800,000
Debt instrument, maturity date	Mar. 31, 2017
Required monthly principal payments	$ 11,900
Debt instrument stated percentage interest rate	2.20%
SE [Member] | Mortgage Note Due March 2017 [Member] | London interbank offered rate (LIBOR)
Debt Instrument [Line Items]
Debt instrument, percentage point added to LIBOR rate	1.75%

Debt and Lines of Credit (Sched

Debt and Lines of Credit (Schedule of Debt) (Details) - USD ($) $ in Thousands	Jan. 31, 2016	Feb. 01, 2015
Debt Instrument [Line Items]
Long-term debt and capital lease obligations including current maturities	$ 5,023	$ 5,683
Less: current maturities	(722)	(1,428)
Long-term debt	4,301	4,255
Mortgage Note Due March 2017 [Member]
Debt Instrument [Line Items]
Long-term debt and capital lease obligations including current maturities	3,203	3,345
Mortgage Note Due May 2019 [Member]
Debt Instrument [Line Items]
Long-term debt and capital lease obligations including current maturities	527	590
SRV Mortgage Note Due September 2017 [Member]
Debt Instrument [Line Items]
Long-term debt and capital lease obligations including current maturities	767
SRV Mortgage Note Due August 2016 [Member]
Debt Instrument [Line Items]
Long-term debt and capital lease obligations including current maturities	456	475
SRV Mortgage Note Due February 2015 [Member]
Debt Instrument [Line Items]
Long-term debt and capital lease obligations including current maturities		342
Line of Credit [Member]
Debt Instrument [Line Items]
Long-term debt and capital lease obligations including current maturities		600
Capital Lease Obligations [Member]
Debt Instrument [Line Items]
Long-term debt and capital lease obligations including current maturities	$ 70	$ 331

Debt and Lines of Credit (Futur

Debt and Lines of Credit (Future Principal Maturities of All Debt Including Capital Leases) (Details) - USD ($) $ in Thousands	Jan. 31, 2016	Feb. 01, 2015
Maturities of Long-term Debt and Capital Lease Obligations [Abstract]
2,016	$ 722
2,017	3,865
2,018	69
2,019	343
2,020	6
Thereafter	18
Long-term debt and capital lease obligations including current maturities	$ 5,023	$ 5,683

Derivative Financial Instrume42

Derivative Financial Instrument (Narrative) (Details) $ in Millions	12 Months Ended
	Jan. 31, 2016USD ($)
Derivatives, Fair Value [Line Items]
Gain (loss) on hedge ineffectiveness and change in the fair value of the interest rate swap	$ 0
Mortgage Note Due March 2017 [Member]
Derivatives, Fair Value [Line Items]
Debt instrument, fixed interest rate	3.00%

Derivative Financial Instrume43

Derivative Financial Instrument (Fair Value of Interest Rate Swap Agreement Recorded as Liability) (Details) - USD ($) $ in Thousands	Jan. 31, 2016	Feb. 01, 2015
Interest Rate Swap [Member]
Derivatives, Fair Value [Line Items]
Derivative liability	$ 27	$ 45

Variable Interest Entities (Nar

Variable Interest Entities (Narrative) (Details) - Variable Interest Entity, Primary Beneficiary [Member] $ in Millions	May. 21, 2014USD ($)	Jan. 31, 2016entity	Feb. 01, 2015entity
Variable Interest Entity [Line Items]
Number of variable interest entity | entity		1	1
SRV [Member]
Variable Interest Entity [Line Items]
Net book value of real property acquired	$ 1
Cash payment consideration for real property acquired	1.1
Gain on disposal of assets	0.1
SE [Member]
Variable Interest Entity [Line Items]
Net book value of real property acquired	3
Total consideration of real property acquired	5
Mortgage note assumed on property acquired	3.4
Cash payment consideration for real property acquired	1.6
Gain on disposal of assets	$ 2

Variable Interest Entities (Amo

Variable Interest Entities (Amounts Included in Condensed Consolidated Balance Sheets as a Result of consolidation of SRV) (Details) - USD ($) $ in Thousands	Jan. 31, 2016	Feb. 01, 2015	Feb. 02, 2014	Feb. 03, 2013
Variable Interest Entity [Line Items]
Cash	$ 37,873	$ 7,881	$ 7,500	$ 242
Other receivables	76	74
Property and equipment, net	21,529	16,880
Other assets, net	299	316
Total assets	120,620	70,949
Noncontrolling interest in VIE	1,681	1,480
Total liabilities and shareholders' equity	120,620	70,949
SRV [Member]
Variable Interest Entity [Line Items]
Cash	92	61
Other receivables	9	6
Property and equipment, net	2,823	2,852
Other assets, net	11	2
Total assets	2,935	2,921
Line of credit		600
Other current liabilities	527	24
Long-term debt	727	817
Noncontrolling interest in VIE	1,681	1,480
Total liabilities and shareholders' equity	$ 2,935	$ 2,921

Earnings Per Share (Reconciliat

Earnings Per Share (Reconciliation of Numerator and Denominator of Basic and Diluted Earnings Per Share) (Details) - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	3 Months Ended								12 Months Ended
	Jan. 31, 2016	Nov. 01, 2015	Aug. 02, 2015	May. 03, 2015	Feb. 01, 2015	Nov. 02, 2014	Aug. 03, 2014	May. 04, 2014	Jan. 31, 2016	Feb. 01, 2015	Feb. 02, 2014
Earnings Per Share [Abstract]
Net income attributable to controlling interest	$ 17,540	$ 1,509	$ 5,699	$ 2,691	$ 13,899	$ 2,994	$ 4,101	$ 2,653	$ 27,439	$ 23,647	$ 15,516
Basic weighted average shares									25,250	23,815	23,632
Dilutive shares									728	187	71
Diluted weighted average shares									25,978	24,002	23,703
Earnings Per Share, Basic	$ 0.59	$ 0.06	$ 0.24	$ 0.11	$ 0.58	$ 0.13	$ 0.17	$ 0.11	$ 1.09	$ 0.99	$ 0.66
Earnings Per Share, Diluted	$ 0.58	$ 0.06	$ 0.24	$ 0.11	$ 0.58	$ 0.13	$ 0.17	$ 0.11	$ 1.06	$ 0.99	$ 0.65

Segment Reporting (Narrative) (

Segment Reporting (Narrative) (Details)	12 Months Ended
	Jan. 31, 2016segment
Segment Reporting [Abstract]
Number of operating segments	2
Number of reportable segments	2

Segment Reporting (Schedule of

Segment Reporting (Schedule of Segment Information) (Details) - USD ($) $ in Thousands	3 Months Ended								12 Months Ended
	Jan. 31, 2016	Nov. 01, 2015	Aug. 02, 2015	May. 03, 2015	Feb. 01, 2015	Nov. 02, 2014	Aug. 03, 2014	May. 04, 2014	Jan. 31, 2016	Feb. 01, 2015	Feb. 02, 2014
Segment Reporting Information [Line Items]
Net sales	$ 140,377	$ 55,296	$ 51,677	$ 56,807	$ 110,131	$ 42,566	$ 35,860	$ 43,310	$ 304,157	$ 231,867	$ 163,089
Operating income	18,995	$ 1,646	$ 5,755	$ 2,754	14,011	$ 3,108	$ 4,137	$ 2,770	29,150	24,026	16,215
Interest Expense - Direct									306	341	248
Other income, net									181	422	86
Income before income taxes									29,025	24,107	16,053
Assets	120,620				70,949				120,620	70,949
Depreciation and amortization									2,837	1,821	1,247
Total capital expenditures									7,306	5,269	3,952
Direct [Member]
Segment Reporting Information [Line Items]
Net sales									266,341	208,909	152,896
Operating income									21,031	19,500	15,195
Assets	106,733				61,653				106,733	61,653
Depreciation and amortization									1,786	1,138	887
Total capital expenditures									3,550	2,613	2,150
Retail [Member]
Segment Reporting Information [Line Items]
Net sales									37,816	22,958	10,193
Operating income									8,119	4,526	1,020
Assets	$ 13,887				$ 9,296				13,887	9,296
Depreciation and amortization									1,051	683	360
Total capital expenditures									$ 3,756	$ 2,656	$ 1,802

Income Taxes (Narrative) (Detai

Income Taxes (Narrative) (Details) - USD ($) $ in Thousands	3 Months Ended	12 Months Ended
	Jan. 31, 2016	Jan. 31, 2016	Feb. 01, 2015	Feb. 02, 2014
Increase in net deferred tax liabilities	$ 100
A one-time deferred tax expense	$ 100	$ 31
Tax expense for interest or penalties		$ 0	$ 0	$ 0
Federal [Member]
Open for tax examination		2,012
State [Member]
Open for tax examination		2,011

Income Taxes (Components of Inc

Income Taxes (Components of Income Tax Expense) (Details) $ in Thousands	12 Months Ended
	Jan. 31, 2016USD ($)
Current:
Federal	$ 1,114
State	194
Total current income tax expense	1,308
Deferred:
Federal	100
State	(69)
Total deferred income tax expense	31
Total income tax expense	$ 1,339

Income Taxes (Reconciliation of

Income Taxes (Reconciliation of Income Tax Expense to Amount Computed at Federal Statutory Rate) (Details) - USD ($) $ in Thousands	Feb. 04, 2013	Jan. 31, 2016
Income Taxes [Abstract]
Federal taxes at statutory rate		$ 10,073
Tax effect of earnings not subject to federal income tax due to "S" corporation status		(8,952)
State and local income taxes, net of federal benefit		124
Impact of change in tax status		94
Total income tax expense		$ 1,339
Federal taxes at statutory rate		35.00%
Tax effect of earnings not subject to federal income tax due to "S" corporation status		(31.10%)
State and local income taxes, net of federal benefit		0.40%
Impact of change in tax status		0.30%
Total income tax expense	40.00%	4.60%

Income Taxes (Significant Compo

Income Taxes (Significant Components of Deferred Tax Assets and Liabilities) (Details) $ in Thousands	Jan. 31, 2016USD ($)
Deferred tax assets:
Returns allowance	$ 485
Uniform capitalization	597
Inventory	548
Deferred rent	479
Accruals	975
Total deferred tax assets	3,084
Deferred tax liabilities:
Property and equipment	1,283
Stock-based compensation	686
Prepaid expenses	1,026
Goodwill and intangibles	120
Total deferred tax liabilities	3,115
Net deferred tax liabilities	$ 31

Leases (Narrative) (Details)

Leases (Narrative) (Details) - USD ($)	1 Months Ended	12 Months Ended
	Oct. 31, 2013	Jan. 31, 2016	Feb. 01, 2015	Feb. 02, 2014
Rent expense under non-cancellable operating leases		$ 1,700,000	$ 1,200,000	$ 1,200,000
Minimum [Member]
Lease terms		5 years
Maximum [Member]
Lease terms		10 years
Port Washington, Wisconsin [Member]
Lease expiration date		Dec. 31, 2023
Operating leases renewal term		5 years
Operating lease base monthly rental payments	$ 10,600	$ 11,000
Annual percentage increase on monthly operating lease		2.00%
Rent expense under non-cancellable operating leases		$ 100,000	$ 100,000	$ 90,000

Leases (Future Minimum Lease Pa

Leases (Future Minimum Lease Payments Under Non-cancellable Operating Leases) (Details) $ in Thousands	Jan. 31, 2016USD ($)
2,016	$ 1,893
2,017	2,051
2,018	2,022
2,019	1,991
2,020	1,962
Thereafter	10,627
Total future minimum lease payments	20,546
Related Party [Member]
2,016	128
2,017	142
2,018	145
2,019	147
2,020	144
Thereafter	435
Total future minimum lease payments	1,141
Other [Member]
2,016	1,765
2,017	1,909
2,018	1,877
2,019	1,844
2,020	1,818
Thereafter	10,192
Total future minimum lease payments	$ 19,405

Retirement Plan (Narrative) (De

Retirement Plan (Narrative) (Details) - 401(k) profit sharing plan [Member] - USD ($) $ in Millions	12 Months Ended
	Jan. 31, 2016	Feb. 01, 2015	Feb. 02, 2014
Profit sharing contributions percent on eligible wages	0.00%	0.00%	5.00%
Total expenses under the retirement plan	$ 0.5	$ 0.4	$ 0.6
Contribution on 3% of Participant Compensation [Member]
Quarterly employer matching contribution percent of match	100.00%
Contribution on 2% of Participant Compensation [Member]
Quarterly employer matching contribution percent of match	50.00%
Employer Matching Contribution 100% [Member]
Participant percentage contribution to the plan	3.00%
Employer Matching Contribution 50% [Member]
Participant percentage contribution to the plan	2.00%

Quarterly Financial Data (Una56

Quarterly Financial Data (Unaudited) (Schedule of Quarterly Financial Data) (Details) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended								12 Months Ended
	Jan. 31, 2016	Nov. 01, 2015	Aug. 02, 2015	May. 03, 2015	Feb. 01, 2015	Nov. 02, 2014	Aug. 03, 2014	May. 04, 2014	Jan. 31, 2016	Feb. 01, 2015	Feb. 02, 2014
Quarterly Financial Data (Unaudited) [Abstract]
Net sales	$ 140,377	$ 55,296	$ 51,677	$ 56,807	$ 110,131	$ 42,566	$ 35,860	$ 43,310	$ 304,157	$ 231,867	$ 163,089
% of Net Sales, Net sales	100.00%	100.00%	100.00%	100.00%	100.00%	100.00%	100.00%	100.00%
Gross profit	$ 78,792	$ 31,604	$ 30,462	$ 32,663	$ 61,299	$ 23,938	$ 20,692	$ 25,061	173,521	130,990	92,001
% of Net Sales, Gross profit	56.10%	57.20%	58.90%	57.50%	55.70%	56.20%	57.70%	57.90%
Operating income	$ 18,995	$ 1,646	$ 5,755	$ 2,754	$ 14,011	$ 3,108	$ 4,137	$ 2,770	29,150	24,026	16,215
% of Net Sales, Operating income	13.50%	3.00%	11.10%	4.80%	12.70%	7.30%	11.50%	6.40%
Net income attributable to controlling interest	$ 17,540	$ 1,509	$ 5,699	$ 2,691	$ 13,899	$ 2,994	$ 4,101	$ 2,653	$ 27,439	$ 23,647	$ 15,516
% of Net Sales, Net income attributable to controlling interest	12.50%	2.70%	11.00%	4.70%	12.60%	7.00%	11.40%	6.10%
Basic earnings per common share attributable to controlling interest (Class A and Class B)	$ 0.59	$ 0.06	$ 0.24	$ 0.11	$ 0.58	$ 0.13	$ 0.17	$ 0.11	$ 1.09	$ 0.99	$ 0.66
Diluted earnings per common share attributable to controlling interest (Class A and Class B)	$ 0.58	$ 0.06	$ 0.24	$ 0.11	$ 0.58	$ 0.13	$ 0.17	$ 0.11	$ 1.06	$ 0.99	$ 0.65

Valuation And Qualifying Acco57

Valuation And Qualifying Accounts (Details) - USD ($) $ in Thousands	12 Months Ended
	Jan. 31, 2016	Feb. 01, 2015	Feb. 02, 2014
Inventory Reserve [Member]
Valuation and Qualifying Accounts Disclosure [Line Items]
Beginning Balance	$ 1,290	$ 743	$ 707
Charged to Cost and Expenses	114	547	36
Ending Balance	1,404	1,290	743
Product Returns Reserve [Member]
Valuation and Qualifying Accounts Disclosure [Line Items]
Beginning Balance	961	909	496
Charged to Cost and Expenses	283	52	413
Ending Balance	$ 1,244	$ 961	$ 909