Duluth (DLTH) 10-Q 6 Sep 17 2018 Q2 Quarterly report Financial data

Document and Entity Information

Document and Entity Information - shares	6 Months Ended
	Jul. 30, 2017	Sep. 01, 2017
Document Information [Line Items]
Document Type	10-Q
Amendment Flag	false
Document Period End Date	Jul. 30, 2017
Document Fiscal Year Focus	2,018
Document Fiscal Period Focus	Q2
Entity Registrant Name	DULUTH HOLDINGS INC.
Entity Central Index Key	1,649,744
Current Fiscal Year End Date	--01-28
Entity Filer Category	Accelerated Filer
Class A common stock [Member]
Document Information [Line Items]
Entity Common Stock, Shares Outstanding		3,364,200
Class B common stock [Member]
Document Information [Line Items]
Entity Common Stock, Shares Outstanding		29,094,597

Condensed Consolidated Balance

Condensed Consolidated Balance Sheets - USD ($) $ in Thousands	Jul. 30, 2017	Jan. 29, 2017
Current Assets:
Cash	$ 1,411	$ 24,042
Accounts receivable	34	45
Other receivables	419	349
Inventory, less reserve for excess and obsolete items of $2,212 and $1,242, respectively	84,734	70,368
Prepaid expenses	8,034	4,860
Deferred catalog costs	1,468	1,582
Total current assets	96,100	101,246
Property and equipment, net	75,746	52,432
Restricted cash	2,469	1,435
Goodwill	402	402
Other assets, net (see Note 11)	6,980	452
Total assets	181,697	155,967
Current liabilities:
Trade accounts payable	17,836	9,330
Accrued expenses and other current liabilities	17,239	19,822
Income taxes payable	301	5,225
Bank overdrafts	2,350
Current maturities of long-term debt	81	742
Total current liabilities	37,807	35,119
Long-term line of credit	11,943
Finance lease obligations under build-to-suit leases	6,770	3,349
Long-term debt, less current maturities	1,466	35
Deferred rent obligations, less current maturities	2,595	2,109
Deferred tax liabilities	1,149	1,567
Total liabilities	61,730	42,179
Commitments and contingencies
Shareholders’ equity:
Preferred stock, no par value; 10,000 shares authorized; no shares issued or outstanding as of July 30, 2017 and January 29, 2017
Capital stock	87,063	86,446
Retained earnings	29,372	24,733
Total shareholders' equity of Duluth Holdings Inc.	116,435	111,179
Noncontrolling interest	3,532	2,609
Total shareholders' equity	119,967	113,788
Total liabilities and shareholders' equity	181,697	155,967
Class A common stock [Member]
Shareholders’ equity:
Common stock
Class B common stock [Member]
Shareholders’ equity:
Common stock

Condensed Consolidated Balance3

Condensed Consolidated Balance Sheets (Parenthetical) - USD ($) $ in Thousands	Jul. 30, 2017	Jan. 29, 2017
Reserve for excess and obsolete items	$ 2,212	$ 1,242
Preferred stock, par value	$ 0	$ 0
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Class A common stock [Member]
Common stock, par value	$ 0	$ 0
Common stock, shares authorized	10,000,000	10,000,000
Common stock, shares issued	3,364,000	3,364,000
Common stock, shares outstanding	3,364,000	3,364,000
Class B common stock [Member]
Common stock, par value	$ 0	$ 0
Common stock, shares authorized	200,000,000	200,000,000
Common stock, shares issued	29,106,000	29,012,000
Common stock, shares outstanding	29,106,000	29,012,000

Condensed Consolidated Statemen

Condensed Consolidated Statements of Operations - USD ($) shares in Thousands, $ in Thousands	3 Months Ended		6 Months Ended
	Jul. 30, 2017	Jul. 31, 2016	Jul. 30, 2017	Jul. 31, 2016
Condensed Consolidated Statements of Operations [Abstract]
Net sales	$ 86,226	$ 65,823	$ 169,913	$ 134,455
Cost of goods sold (excluding depreciation and amortization)	37,303	26,901	72,347	55,842
Gross profit	48,923	38,922	97,566	78,613
Selling, general and administrative expenses	41,534	32,936	89,428	67,286
Operating income	7,389	5,986	8,138	11,327
Interest expense	372	37	538	75
Other income, net	45	60	102	130
Income before income taxes	7,062	6,009	7,702	11,382
Income tax expense	2,709	2,325	2,934	4,386
Net income	4,353	3,684	4,768	6,996
Less: Net income attributable to noncontrolling interest	69	65	129	136
Net income attributable to controlling interest	$ 4,284	$ 3,619	$ 4,639	$ 6,860
Basic earnings per share (Class A and Class B):
Weighted average shares of common stock outstanding, Basic	31,828	31,520	31,825	31,520
Net income per share attributable to controlling interest, Basic	$ 0.13	$ 0.11	$ 0.15	$ 0.22
Diluted earnings per share (Class A and Class B):
Weighted average shares and equivalents outstanding, Diluted	32,318	32,263	32,344	32,265
Net income per share attributable to controlling interest, Diluted	$ 0.13	$ 0.11	$ 0.14	$ 0.21

Condensed Consolidated Stateme5

Condensed Consolidated Statements of Comprehensive Income - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jul. 30, 2017	Jul. 31, 2016	Jul. 30, 2017	Jul. 31, 2016
Condensed Consolidated Statements of Comprehensive Income [Abstract]
Net income	$ 4,353	$ 3,684	$ 4,768	$ 6,996
Other comprehensive income:
Change in value of interest rate swap agreement		6		12
Comprehensive income	4,353	3,690	4,768	7,008
Comprehensive income attributable to noncontrolling interest	69	65	129	136
Comprehensive income attributable to controlling interest	$ 4,284	$ 3,625	$ 4,639	$ 6,872

Condensed Consolidated Stateme6

Condensed Consolidated Statement of Shareholders’ Equity - 6 months ended Jul. 30, 2017 - USD ($) $ in Thousands	Capital stock [Member]	Retained earnings [Member]	Noncontrolling interest in variable interest entity [Member]	Total
Beginning Balance at Jan. 29, 2017	$ 86,446	$ 24,733	$ 2,609	$ 113,788
Beginning balance (in shares) at Jan. 29, 2017	32,376,000
Issuance of common stock, shares	102,000
Restricted stock forfeitures, shares	(8,000)
Amortization of stock-based compensation	$ 617			617
Capital contributions			794	794
Net income		4,639	129	4,768
Ending balance (in shares) at Jul. 30, 2017	32,470,000
Ending balance at Jul. 30, 2017	$ 87,063	$ 29,372	$ 3,532	$ 119,967

Condensed Consolidated Stateme7

Condensed Consolidated Statements of Cash Flows - USD ($) $ in Thousands	6 Months Ended
	Jul. 30, 2017	Jul. 31, 2016
Cash flows from operating activities:
Net income	$ 4,768	$ 6,996
Adjustments to reconcile net income to net cash (used in) provided by operating activities:
Depreciation and amortization	3,280	1,951
Amortization of stock-based compensation	617	615
Deferred income taxes	(418)	(228)
Changes in operating assets and liabilities:
Accounts receivable	11	(24)
Other receivables	(70)	(325)
Inventory	(12,879)	(10,855)
Prepaid expense	(2,749)	(12)
Deferred catalog costs	1,050	1,067
Trade accounts payable	6,641	5,641
Income taxes payable	(4,924)	(994)
Accrued expenses and deferred rent obligations	(7,495)	(2,760)
Net cash (used in) provided by operating activities	(12,168)	1,072
Cash flows from investing activities:
Purchases of property and equipment	(20,054)	(14,513)
Change in other assets	(6,495)
Change in restricted cash	(1,034)	(774)
Purchases of other assets	(68)	(20)
Net cash used in investing activities	(27,651)	(15,307)
Cash flows from financing activities:
Proceeds from line of credit	17,395
Payments on line of credit	(5,452)
Proceeds from long term debt	800
Payments on long term debt	(20)	(135)
Payments on capital lease obligations	(10)	(9)
Change in bank overdrafts	2,350
Distributions to shareholders		(192)
Proceeds from finance lease obligations	1,310
Capital contributions to variable interest entity	794
Other	21
Net cash provided by (used in) financing activities	17,188	(336)
Decrease in cash	(22,631)	(14,571)
Cash at beginning of period	24,042	37,873
Cash at end of period	1,411	23,302
Supplemental disclosure of cash flow information
Interest paid	472	75
Income taxes paid	8,340	5,544
Supplemental disclosure of non-cash information
Property and equipment acquired under build-to-suit leases	2,090	83
Unpaid liability to acquire property and equipment	$ 4,411	$ 1,713

Nature of Operations and Basis

Nature of Operations and Basis of Presentation	6 Months Ended
	Jul. 30, 2017
Nature of Operations and Basis of Presentation [Abstract]
Nature of Operations and Basis of Presentation	1. NATURE OF OPERATIONS AND BASIS OF PRESENTATION A. Nature of Operations Duluth Holdings Inc. (“Duluth Trading” or the “Company”), a Wisconsin corporation, is a lifestyle brand of men’s and women’s casual wear, workwear and accessories sold exclusively through the Company’s own direct and retail channels. The direct segment, consisting of the Company’s website and catalogs, offers products nationwide. In 2010, the Company added retail to its omni-channel platform with the opening of its first store. Since then, Duluth Trading has expanded its retail presence, and as of July 30, 2017 , the Company operated 20 retail stores and three outlet stores across the Midwestern and Eastern United States. The Company’s products are marketed under the Duluth Trading brand, with the majority of products being exclusively developed and sold as Duluth Trading branded merchandise. The Company has two classes of authorized common stock: Class A common stock and Class B common stock. The rights of holders of Class A common stock and Class B common stock are identical, except for voting and conversion rights. Each share of Class A common stock is entitled to ten votes per share and is convertible at any time into one share of Class B common stock. Each share of Class B common stock is entitled to one vote per share. The Company’s Class B common stock trades on the NASDAQ Global Select Market under the symbol “DLTH.” B. Basis of Presentation The condensed consolidated financial statements are prepared in accordance with U.S. Generally Accepted Accounting Principles (“U.S. GAAP”). The accompanying condensed consolidated financial statements include the accounts of the parent, Duluth Holdings Inc., and its wholly-owned subsidiary, Duluth Trading Company, LLC. Effective October 3, 2016, Duluth Trading Company, LLC was dissolved and no longer consolidated, which did not impact the Company’s consolidated financial statements. The Company also consolidates Schlecht Retail Ventures LLC (“SRV”) as a variable interest entity (see Note 4 “Variable Interest Entity”). All intercompany balances and transactions have been eliminated. The Company’s fiscal year ends on the Sunday nearest to January 31 of the following year. Fiscal 2017 is a 52-week period and ends on January 28, 2018. Fiscal 2016 was a 52-week period and ended on January 29, 2017. The three and six months of fiscal 2017 and fiscal 2016 represent the Company’s 13 and 26-week periods ended July 30, 2017 and July 31, 2016 , respectively. The accompanying condensed consolidated financial statements as of and for the three and six months ended July 30, 2017 and July 31, 2016 have been prepared by the Company, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”) and, in the opinion of the Company, include all adjustments (which are normal and recurring in nature) necessary to present fairly the financial position, results of operations and cash flows of the Company for the interim periods presented. Certain information and note disclosures normally included in consolidated financial statements prepared in accordance with U.S. GAAP have been condensed or omitted pursuant to such SEC rules and regulations as of and for the three and six months ended July 30, 2017 and July 31, 2016 . These interim condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and notes included in the Company’s annual report on Form 10-K for the fiscal year ended January 29, 2017. C. Seasonality of Business The Company’s business is affected by the pattern of seasonality common to most retail apparel businesses. Historically, the Company has recognized a significant portion of its revenue and operating profit in the fourth fiscal quarter of each year as a result of increased sales during the holiday season. D . Restricted Cash The Company’s restricted cash is held in escrow accounts and is used to pay a portion of the construction loans entered into by third party landlords (the “Landlords”) in connection with the Company’s retail store leases. The restricted cash is disbursed based on the escrow agreements entered into by and among the Landlords, the Company and the escrow agent. E . Build-to-Suit Lease The Company may at times be involved in the construction of stores to be leased by the Company and, depending on the extent to which the Company is involved, the Company may be deemed the owner of the leased premises for accounting purposes during the store construction period. The Company’s headquarter s lease, see Note 11 “ Subsequent Events, ” is treated as a build-to-suit lease transaction for accounting purposes during the construction period. For leases that the Company is deemed the owner of the property during the construction period, upon commencement of the construction project, the Company is required to capitalize the cash and non-cash assets contributed by the landlord for construction as property and equipment on the Company’s Condensed Consolidated Balance Sheets. Upon the completion of the construction project, the Company performs an analysis on the lease to determine if the Company qualifies for sale-leaseback treatment. For those qualifying leases, the finance lease obligation and the associated property and equipment are removed and the difference is reclassified to either prepaid or deferred rent and amortized over the lease term as an increase or decrease to rent expense. If the lease does not qualify for sale-leaseback treatment, the finance lease obligation is amortized over the lease term based on the rent payments in the lease agreement and the associated property and equipment are depreciated over the estimated useful life. As of July 30, 2017 , the Company capitalized $ 13.8 million in property and equipment and $0.1 million in accumulated depreciation and recorded a $6.8 million non-current liability related to build-to-suit transactions in which the Company is considered the owner for accounting purposes. As of January 29, 2017, the Company capitalized $6.6 million in property and equipment and $0.01 million in accumulated depreciation and recorded a $3.3 million non-current liability related to build-to-suit transactions in which the Company is considered the owner for accounting purposes. 

Debt and Line of Credit

Debt and Line of Credit	6 Months Ended
	Jul. 30, 2017
Debt and Line of Credit [Abstract]
Debt and Line of Credit	2. DEBT AND LINE OF CREDIT Debt consists of the following:    July 30, 2017 January 29, 2017  (in thousands)  SRV Mortgage Term A Note $ 707 $ 727  SRV Mortgage Term B Note 800 —  Line of credit 11,943 —  Capitalized lease obligations 40 50  $ 13,490 $ 777  Less: current maturities (81) (742)  Long-term debt $ 13,409 $ 35  Schlecht Retail Ventures LLC SRV entered into a mortgage note (“SRV Term A Note”) with an original balance of $ 0.8 million. The SRV Term A Note was scheduled to mature in September 2017 and required monthly payments of $ 3,300 plus interest at 3.1% , with a final balloon payment due in September 2017. On July 20, 2017, SRV refinanced the SRV Term A Note, which extended the maturity date to September 2022 , with a final balloon payment in September 2022, and changed the interest rate to 3.69% . The required monthly payments of $3,300 did not change. On July 20, 2017, SRV entered into a mortgage note (“SRV Term B Note”) with an original balance of $0.8 million. The SRV Term B Note matures in September 2022 and requires monthly payments of $3,300 plus interest at 3.69% , with a final balloon payment in September 2022. The SRV Term A Note and SRV Term B Note are guaranteed by the Company’s majority shareholder and collateralized by certain real property owned by SRV in Mt. Horeb, Wisconsin. Line of Credit The Amended and Restated Loan Agreement dated as of October 7, 2016 (the “Amended and Restated Agreement”) provides for borrowing availability of up to $ 40.0 million from October 7, 2016 through July 31, 2017, up to $ 50.0 million from August 1, 2017 through July 31, 2018, and up to $ 60.0 million from August 1, 2018 through July 31, 2019. The Amended and Restated Agreement matures on July 31, 2019 , and bears interest, payable monthly, at a rate equal to the adjusted LIBOR rate, as defined in the Amended and Restated Agreement (effective rate of 2.3% at July 30, 2017 ). The Amended and Restated Agreement is secured by essentially all Company assets and requires the Company to maintain compliance with certain financial and non-financial covenants, including minimum tangible net worth and a minimum trailing twelve month EBITDA. In addition, the Amended and Restated Agreement does not contain borrowing base limits. As of July 30, 2017 and for the six months then ended, the Company was in compliance with all financial and non-financial covenants for all debts discussed above.

Accrued Expenses and Other Curr

Accrued Expenses and Other Current Liabilities	6 Months Ended
	Jul. 30, 2017
Accrued Expenses and Other Current Liabilities [Abstract]
Accrued Expenses and Other Current Liabilities	3. ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES Accrued expenses and other current liabilities consist of the following:    July 30, 2017 January 29, 2017  (in thousands)  Salaries and benefits $ 1,955 $ 3,885  Deferred revenue 4,906 5,590  Freight 1,085 1,574  Product returns 409 1,088  Catalog costs 558 556  Unpaid purchases of property & equipment 4,411 3,485  Accrued advertising 1,163 1,060  Other 2,752 2,584  Total accrued expenses and other current liabilities $ 17,239 $ 19,822   

Variable Interest Entity

Variable Interest Entity	6 Months Ended
	Jul. 30, 2017
Variable Interest Entity [Abstract]
Variable Interest Entity	4. VARIABLE INTEREST ENTITY Based upon the criteria set forth in ASC 810, Consolidation , the Company has determined that it was the primary beneficiary of one variable interest entity (“VIE”) as of July 30, 2017 and January 29, 2017, as the Company absorbs significant economics of the entity and has the power to direct the activities that are considered most significant to the entity. The Company leases certain retail store facilities and office buildings from SRV, a VIE whose primary purpose and activity is to own this real property. SRV is a Wisconsin limited liability company that is owned by the majority shareholder of the Company. The Company considers itself the primary beneficiary for SRV as the Company is expected to receive a majority of SRV’s expected residual returns based on the activity of SRV. As the Company is the primary beneficiary, it consolidates SRV and the leases are eliminated in consolidation. The condensed consolidated balance sheets include the following amounts as a result of the consolidation of SRV as of July 30, 2017 and January 29, 2017 :      July 30, 2017 January 29, 2017  (in thousands)  Cash $ 1,238 $ 139  Other receivables 11 9  Property and equipment, net 3,973 3,248  Other assets, net 6 5  Total assets $ 5,228 $ 3,401   Other current liabilities $ 263 $ 792  Long-term debt 1,433 —  Noncontrolling interest in VIE 3,532 2,609  Total liabilities and shareholders' equity $ 5,228 $ 3,401   The Company does not consolidate the developer of the Company’s future headquarters as the Company is not the primary beneficiary, see Note 11 “Subsequent Events.”

Earnings Per Share

Earnings Per Share	6 Months Ended
	Jul. 30, 2017
Earnings Per Share [Abstract]
Earnings Per Share	5. EARNINGS PER SHARE Earnings per share is computed under the provisions of ASC 260 , Earnings Per Share . Basic earnings per share is based on the weighted average number of common shares outstanding for the period. Diluted earnings per share is based on the weighted average number of common shares plus the effect of dilutive potential common shares outstanding during the period using the treasury stock method. Dilutive potential common shares include outstanding restricted stock. The reconciliation of the numerator and denominator of the basic and diluted earnings per share calculation is as follows:      Three Months Ended Six Months Ended  July 30, 2017 July 31, 2016 July 30, 2017 July 31, 2016  (in thousands, except per share data)  Numerator - net income attributable to controlling interest $ 4,284 $ 3,619 $ 4,639 $ 6,860  Denominator - weighted average shares (Class A and Class B)  Basic 31,828 31,520 31,825 31,520  Dilutive shares 490 743 519 745  Diluted 32,318 32,263 32,344 32,265  Earnings per share (Class A and Class B)  Basic $ 0.13 $ 0.11 $ 0.15 $ 0.22  Diluted $ 0.13 $ 0.11 $ 0.14 $ 0.21 

Stock-Based Compensation

Stock-Based Compensation	6 Months Ended
	Jul. 30, 2017
Stock-Based Compensation [Abstract]
Stock-Based Compensation	6. STOCK-BASED COMPENSATION The Company accounts for its stock-based compensation plan in accordance with ASC 718, Stock Compensation , which requires the Company to measure all share-based payments at grant date fair value and recognize the cost over the requisite service period of the award. Total stock compensation expense associated with restricted stock recognized by the Company during the three and six months ended July 30, 2017 was $0.3 million and $0.6 million, respectively, and during the three and six months ended July 31, 2016 was $0.3 million and $0.6 million, respectively. The Company’s total stock compensation expense is included in selling, general and administrative expenses on the Condensed Consolidated Statements of Operations. A summary of the activity in the Company’s unvested restricted stock during the six months ended July 30, 2017 is as follows:    Weighted  average  fair value  Shares per share  Outstanding at January 29, 2017 794,712 $ 4.34  Granted 102,363 19.51  Vested (246,708) 2.06  Forfeited (8,289) 22.32  Outstanding at July 30, 2017 642,078 $ 7.40 At July 30, 2017 , the Company had unrecognized compensation expense of $ 2.9 million related to the restricted stock awards, which is expected to be recognized over a weighted average period of 1.8 years.

Property and Equipment

Property and Equipment	6 Months Ended
	Jul. 30, 2017
Property and Equipment [Abstract]
Property and Equipment	7. PROPERTY AND EQUIPMENT Property and equipment consist of the following:    July 30, 2017 January 29, 2017  (in thousands)  Land and land improvements $ 3,055 $ 2,986  Leasehold improvements 16,774 12,752  Buildings 23,735 16,178  Vehicles 177 177  Warehouse equipment 4,301 3,939  Office equipment and furniture 16,226 11,125  Computer equipment 2,909 2,509  Software 6,849 6,659  74,026 56,325  Accumulated depreciation and amortization (18,761) (15,529)  55,265 40,796  Construction in progress 20,481 11,636  Property and equipment, net $ 75,746 $ 52,432 

Segment Reporting

Segment Reporting	6 Months Ended
	Jul. 30, 2017
Segment Reporting [Abstract]
Segment Reporting	8. SEGMENT REPORTING The Company has two operating segments, which are also its reportable segments: direct and retail. The direct segment includes net sales from the Company’s website and catalogs. The retail segment includes net sales from the Company’s retail and outlet stores. These two operating segments are components of the Company for which separate financial information is available and for which operating results are evaluated on a regular basis by the chief operating decision maker in deciding how to allocate resources and in assessing performance of the segments. Income tax expense, and corporate expenses, which include but are not limited to: human resources, legal, finance, information technology, design and other corporate-related expenses are included in the Company’s direct segment. Interest expense, depreciation and amortization, and property and equipment expenditures, are recognized in each segment. Advertising expenses are generally included in the Company’s direct segment, except for specific store advertising, which is included in the Company’s retail segment. Net sales by product is not presented because providing the information is impracticable. Net sales outside of the United States were insignificant. Variable allocations of assets are not made for segment reporting. The Company does not have any assets outside of the United States. Segment information is presented in the following tables:    Three Months Ended Six Months Ended  July 30, 2017 July 31, 2016 July 30, 2017 July 31, 2016  (in thousands)  Net sales  Direct $ 57,667 $ 53,841 $ 121,442 $ 114,166  Retail 28,559 11,982 48,471 20,289  Total net sales $ 86,226 $ 65,823 $ 169,913 $ 134,455  Operating income  Direct $ 3,125 $ 4,587 $ 2,968 $ 8,778  Retail 4,264 1,399 5,170 2,549  Total operating income 7,389 5,986 8,138 11,327  Interest expense 372 37 538 75  Other income, net 45 60 102 130  Income before income taxes $ 7,062 $ 6,009 $ 7,702 $ 11,382  Segment total assets         July 30, 2017 January 29, 2017  (in thousands)  Direct $ 116,914 $ 115,239  Retail 64,783 40,728  Total assets at period end $ 181,697 $ 155,967

Income Taxes

Income Taxes	6 Months Ended
	Jul. 30, 2017
Income Taxes [Abstract]
Income Taxes	9. INCOME TAXES The provision for income taxes for the interim period is based on an estimate of the annual effective tax rate adjusted to reflect the impact of discrete items. Management judgment is required in projecting ordinary income to estimate the Company’s annual effective tax rate. The effective tax rate related to controlling interest was 39% for both the three and six months ended July 30, 2017 , and July 31, 2016. The income from SRV was excluded from the calculation of the Company’s effective tax rate, as SRV is an “S” corporation and not subject to income taxes.  

Recent Accounting Pronouncement

Recent Accounting Pronouncements	6 Months Ended
	Jul. 30, 2017
Recent Accounting Pronouncements [Abstract]
Recent Accounting Pronouncements	10. RECENT ACCOUNTING PRONOUNCEMENTS Recently Adopted Accounting Pronouncements Simplifying the Measurement of Inventory In July 2015, the FASB issued Accounting Standards Update No. 2015-11, Simplifying the Measurement of Inventory (Topic 330) (“ASU 2015-11”), which changes the measurement principle for inventory from the lower of cost or market to the lower of cost and net realizable value. Net realizable value is defined as the “estimated selling prices in the ordinary course of business, less reasonably predictable costs of completion, disposal and transportation.” ASU 2015-11 eliminates the guidance that entities consider replacement cost or net realizable value less an approximately normal profit margin in the subsequent measurement of inventory when cost is determined on a first-in, first-out or average cost basis. The provisions of ASU 2015-11 are effective for public entities with fiscal years beginning after December 15, 2016, and interim periods within those fiscal years, with early adoption permitted. The Company adopted ASU 2015-11 as of January 30, 2017, the first day of the Company’s fiscal year 2017 and there was no significant impact to the Company’s consolidated financial statements.  Improvements to Employee Share-Based Payment Accounting In March 2016, the FASB issued Accounting Standards Update No. 2016-09, Compensation – Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting (“ASU 2016-09”), which is intended to improve the accounting for share-based payment transactions. ASU 2016-09 changes certain aspects of the accounting for share-based payment award transactions, including: (1) accounting for income taxes; (2) classification of excess tax benefits on the statement of cash flows; (3) forfeitures; (4) minimum statutory tax withholding requirements; and (5) classification of employee taxes paid on the statement of cash flows when an employer withholds shares for tax-withholding purposes. The provisions of ASU 2016-09 are effective for public entities with fiscal years beginning after December 15, 2016, and interim periods within those years, early adoption is permitted. The Company adopted ASU 2016-09 as of May 1, 2016 and there was no significant impact to the Company’s consolidated financial statements. Balance Sheet Classification of Deferred Taxes In November 2015, the FASB issued Accounting Standards Update No. 2015-17, Balance Sheet Classification of Deferred Taxes (Topic 740) (“ASU 2015-17”), which requires the classification of all deferred tax assets and liabilities as noncurrent on the balance sheet instead of separating deferred taxes into current and noncurrent amounts. In addition, an allocation of valuation allowances between current and noncurrent deferred tax assets is not required, because the allowances will be classified as noncurrent. The provisions of ASU 2015-17 are effective for public entities with fiscal years beginning after December 15, 2016, and interim periods within those fiscal years, with early adoption permitted. The Company adopted ASU 2015-17 as of January 31, 2016 and has reported deferred tax assets and liabilities as noncurrent on the balance sheet.  Recently Issued Accounting Pronouncements Not Yet Adopted Revenue from Contracts with Customers In May 2014, the FASB issued Accounting Standards Update No. 2014-09, Revenue from Contracts with Customers (Topic 606) (“ASU 2014-09”), which supersedes the revenue recognition requirements in ASC Topic 605, Revenue Recognition . ASU 2014-09 requires revenue recognition to depict the transfer of goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. The new revenue recognition model requires identifying the contract, identifying the performance obligations, determining the transaction price, allocating the transaction price to performance obligations and recognizing the revenue upon satisfaction of the performance obligations. ASU 2014-09 also requires additional disclosure about the nature, amount, timing and uncertainty of revenue and cash flows arising from customer contracts, including significant judgments and change in judgments, and assets recognized from costs incurred to obtain or fulfill a contract. ASU 2014-09 can be applied either retrospectively to each prior reporting period presented or retrospectively with the cumulative effect of initially applying the update recognized at the date of the initial application along with additional disclosures. On July 9, 2015, the FASB deferred the effective date of ASU 2014-09 for one year. ASU 2014-09 is effective for annual reporting periods beginning after December 15, 2017. Accordingly, the Company will adopt ASU 2014-09 on January 29, 2018, the first day of the Company’s first quarter for the fiscal year ending February 3, 2019, the Company’s fiscal year 2018. The Company expects to adopt ASU 2014-09 retrospectively with the cumulative effect of initially applying the update recognized at the date of the adoption along with additional disclosures. The Company’s review is ongoing and the Company has not yet identified any material changes in the timing of revenue recognition. The Company continues to evaluate the new disclosure requirements of ASU 2014-09 on its consolidated financial statements. Leases In February 2016, the FASB issued Accounting Standards Update No. 2016-02, Leases (Topic 842) (“ASU 2016-02”), which requires lessees to recognize most leases on the balance sheets (right-of-use asset and lease liability), but recognize expenses on the income statements in a manner which is similar to the current lease standard. The provisions of ASU 2016-02 are effective for public entities with fiscal years beginning after December 15, 2018, and interim periods within those years, with early adoption permitted. The Company expects to early adopt ASU 2016-02 on January 29, 2018, the first day of the Company’s first quarter for the fiscal year ending February 3, 2019, the Company’s fiscal year 2018. The Company conducts its retail operations through leased stores and therefore, the Company expects the adoption of ASU 2016-02 to have a significant impact on its consolidated financial statements.  Statement of Cash Flows In November 2016, the FASB issued Accounting Standards Update No. 2016-18, Statement of Cash Flows (Topic 230 ): Restricted Cash (“ASU 2016-18”), which requires companies to include cash and cash equivalents that have restrictions on withdrawal or use in total cash and cash equivalents on the statement of cash flows. ASU 2016-18 is effective for public entities with fiscal years beginning after December 15, 2017, and interim periods within those years, with early adoption permitted. The Company expects to adopt ASU 2016-18 on January 29, 2018, the first day of the Company’s first quarter for the fiscal year ending February 3, 2019, the Company’s fiscal year 2018. The Company is evaluating the level of impact of adopting ASU 2016-18 will have on the Company’s consolidated financial statements. 

Subsequent Events

Subsequent Events	6 Months Ended
	Jul. 30, 2017
Subsequent Events [Abstract]
Subsequent Events	11. SUBSEQUENT EVENTS The Company evaluated its July 30, 2017 unaudited condensed consolidated financial statements for subsequent events through September 6, 2017, the date the unaudited condensed consolidated financial statements were available to be issued. On August 18, 2017, the Company entered into a lease agreement for the construction of the Company’s h eadquarters in Mt. Horeb, Wisconsin (the “HQ Lease”). The HQ Lease is for an initial term of 30 years and is expected to begin on November 1, 2018, with annual lease payments of $1.8 million, increasing at 2.0% each year, through the first 20 years, then beginning in year 21, the annual lease payments reset to $1.3 million, increasing at 2.0% each year until the end of the lease term , with a renewal option to extend for up to two terms of ten years each . The Company is treating the HQ Lease as a build-to-suit lease transaction for accounting purposes during the construction period. The construction completion date of the Company’s headquarters is expected on or before November 1, 2018. In conjunction with the HQ Lease discussed above, the Company entered into an agreement to purchase a $6.4 million investment in a note (the “Note”) with an interest rate of 4.95% and a 20 -year term from a financial services firm through a private placement sale. The Note was issued from the developer of the Compan y’s planned headquarters in M t . Horeb, Wisconsin. During the first 13 months of the Note, beginning October 15, 2017, the Company expects to receive interest only payments. From November 15, 2018 through the maturity date of the Note on October 15, 2038, the Company expects to receive principal and interest payments. As of July 30, 2017, the cash available for purchase of the Note was advanced to the developer to begin construction on the Company’s headquarters and is recorded in other assets, net on the Company’s condensed consolidated balance sheet. The Company expects the transaction to close by the end of September 30, 2017. At closing, the Company plans to record the $6.4 million Note as an available-for-sale security on the Company’s balance sheet. 

Nature of Operations and Basi19

Nature of Operations and Basis of Presentation (Policy)	6 Months Ended
	Jul. 30, 2017
Nature of Operations and Basis of Presentation [Abstract]
Nature of Operations	A. Nature of Operations Duluth Holdings Inc. (“Duluth Trading” or the “Company”), a Wisconsin corporation, is a lifestyle brand of men’s and women’s casual wear, workwear and accessories sold exclusively through the Company’s own direct and retail channels. The direct segment, consisting of the Company’s website and catalogs, offers products nationwide. In 2010, the Company added retail to its omni-channel platform with the opening of its first store. Since then, Duluth Trading has expanded its retail presence, and as of July 30, 2017 , the Company operated 20 retail stores and three outlet stores across the Midwestern and Eastern United States. The Company’s products are marketed under the Duluth Trading brand, with the majority of products being exclusively developed and sold as Duluth Trading branded merchandise. The Company has two classes of authorized common stock: Class A common stock and Class B common stock. The rights of holders of Class A common stock and Class B common stock are identical, except for voting and conversion rights. Each share of Class A common stock is entitled to ten votes per share and is convertible at any time into one share of Class B common stock. Each share of Class B common stock is entitled to one vote per share. The Company’s Class B common stock trades on the NASDAQ Global Select Market under the symbol “DLTH.”
Basis of Presentation	B. Basis of Presentation The condensed consolidated financial statements are prepared in accordance with U.S. Generally Accepted Accounting Principles (“U.S. GAAP”). The accompanying condensed consolidated financial statements include the accounts of the parent, Duluth Holdings Inc., and its wholly-owned subsidiary, Duluth Trading Company, LLC. Effective October 3, 2016, Duluth Trading Company, LLC was dissolved and no longer consolidated, which did not impact the Company’s consolidated financial statements. The Company also consolidates Schlecht Retail Ventures LLC (“SRV”) as a variable interest entity (see Note 4 “Variable Interest Entity”). All intercompany balances and transactions have been eliminated. The Company’s fiscal year ends on the Sunday nearest to January 31 of the following year. Fiscal 2017 is a 52-week period and ends on January 28, 2018. Fiscal 2016 was a 52-week period and ended on January 29, 2017. The three and six months of fiscal 2017 and fiscal 2016 represent the Company’s 13 and 26-week periods ended July 30, 2017 and July 31, 2016 , respectively. The accompanying condensed consolidated financial statements as of and for the three and six months ended July 30, 2017 and July 31, 2016 have been prepared by the Company, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”) and, in the opinion of the Company, include all adjustments (which are normal and recurring in nature) necessary to present fairly the financial position, results of operations and cash flows of the Company for the interim periods presented. Certain information and note disclosures normally included in consolidated financial statements prepared in accordance with U.S. GAAP have been condensed or omitted pursuant to such SEC rules and regulations as of and for the three and six months ended July 30, 2017 and July 31, 2016 . These interim condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and notes included in the Company’s annual report on Form 10-K for the fiscal year ended January 29, 2017.
Seasonality of Business	C. Seasonality of Business The Company’s business is affected by the pattern of seasonality common to most retail apparel businesses. Historically, the Company has recognized a significant portion of its revenue and operating profit in the fourth fiscal quarter of each year as a result of increased sales during the holiday season.
Restricted Cash	D. Restricted Cash The Company’s restricted cash is held in escrow accounts and is used to pay a portion of the construction loans entered into by third party landlords (the “Landlords”) in connection with the Company’s retail store leases. The restricted cash is disbursed based on the escrow agreements entered into by and among the Landlords, the Company and the escrow agent.
Build-to-Suit Lease	E. Build-to-Suit Lease The Company may at times be involved in the construction of stores to be leased by the Company and, depending on the extent to which the Company is involved, the Company may be deemed the owner of the leased premises for accounting purposes during the store construction period. The Company’s headquarter s lease, see Note 11 “ Subsequent Events, ” is treated as a build-to-suit lease transaction for accounting purposes during the construction period. For leases that the Company is deemed the owner of the property during the construction period, upon commencement of the construction project, the Company is required to capitalize the cash and non-cash assets contributed by the landlord for construction as property and equipment on the Company’s Condensed Consolidated Balance Sheets. Upon the completion of the construction project, the Company performs an analysis on the lease to determine if the Company qualifies for sale-leaseback treatment. For those qualifying leases, the finance lease obligation and the associated property and equipment are removed and the difference is reclassified to either prepaid or deferred rent and amortized over the lease term as an increase or decrease to rent expense. If the lease does not qualify for sale-leaseback treatment, the finance lease obligation is amortized over the lease term based on the rent payments in the lease agreement and the associated property and equipment are depreciated over the estimated useful life. As of July 30, 2017 , the Company capitalized $ 13.8 million in property and equipment and $0.1 million in accumulated depreciation and recorded a $6.8 million non-current liability related to build-to-suit transactions in which the Company is considered the owner for accounting purposes. As of January 29, 2017, the Company capitalized $6.6 million in property and equipment and $0.01 million in accumulated depreciation and recorded a $3.3 million non-current liability related to build-to-suit transactions in which the Company is considered the owner for accounting purposes.

Debt and Line of Credit (Tables

Debt and Line of Credit (Tables)	6 Months Ended
	Jul. 30, 2017
Debt and Line of Credit [Abstract]
Schedule of Debt	  July 30, 2017 January 29, 2017  (in thousands)  SRV Mortgage Term A Note $ 707 $ 727  SRV Mortgage Term B Note 800 —  Line of credit 11,943 —  Capitalized lease obligations 40 50  $ 13,490 $ 777  Less: current maturities (81) (742)  Long-term debt $ 13,409 $ 35 

Accrued Expenses and Other Cu21

Accrued Expenses and Other Current Liabilities (Tables)	6 Months Ended
	Jul. 30, 2017
Accrued Expenses and Other Current Liabilities [Abstract]
Schedule of Accrued Expenses and Other Current Liabilities	  July 30, 2017 January 29, 2017  (in thousands)  Salaries and benefits $ 1,955 $ 3,885  Deferred revenue 4,906 5,590  Freight 1,085 1,574  Product returns 409 1,088  Catalog costs 558 556  Unpaid purchases of property & equipment 4,411 3,485  Accrued advertising 1,163 1,060  Other 2,752 2,584  Total accrued expenses and other current liabilities $ 17,239 $ 19,822  

Variable Interest Entity (Table

Variable Interest Entity (Tables)	6 Months Ended
	Jul. 30, 2017
Variable Interest Entity [Abstract]
Amounts Included in Condensed Consolidated Balance Sheets as Result of Consolidation of SRV	  July 30, 2017 January 29, 2017  (in thousands)  Cash $ 1,238 $ 139  Other receivables 11 9  Property and equipment, net 3,973 3,248  Other assets, net 6 5  Total assets $ 5,228 $ 3,401   Other current liabilities $ 263 $ 792  Long-term debt 1,433 —  Noncontrolling interest in VIE 3,532 2,609  Total liabilities and shareholders' equity $ 5,228 $ 3,401 

Earnings Per Share (Tables)

Earnings Per Share (Tables)	6 Months Ended
	Jul. 30, 2017
Earnings Per Share [Abstract]
Reconciliation of Numerator and Denominator of Basic and Diluted Earnings Per Share	  Three Months Ended Six Months Ended  July 30, 2017 July 31, 2016 July 30, 2017 July 31, 2016  (in thousands, except per share data)  Numerator - net income attributable to controlling interest $ 4,284 $ 3,619 $ 4,639 $ 6,860  Denominator - weighted average shares (Class A and Class B)  Basic 31,828 31,520 31,825 31,520  Dilutive shares 490 743 519 745  Diluted 32,318 32,263 32,344 32,265  Earnings per share (Class A and Class B)  Basic $ 0.13 $ 0.11 $ 0.15 $ 0.22  Diluted $ 0.13 $ 0.11 $ 0.14 $ 0.21 

Stock-Based Compensation (Table

Stock-Based Compensation (Tables)	6 Months Ended
	Jul. 30, 2017
Stock-Based Compensation [Abstract]
Summary of Activity in Unvested Restricted Stock	  Weighted  average  fair value  Shares per share  Outstanding at January 29, 2017 794,712 $ 4.34  Granted 102,363 19.51  Vested (246,708) 2.06  Forfeited (8,289) 22.32  Outstanding at July 30, 2017 642,078 $ 7.40 

Property and Equipment (Tables)

Property and Equipment (Tables)	6 Months Ended
	Jul. 30, 2017
Property and Equipment [Abstract]
Schedule of property and equipment	  July 30, 2017 January 29, 2017  (in thousands)  Land and land improvements $ 3,055 $ 2,986  Leasehold improvements 16,774 12,752  Buildings 23,735 16,178  Vehicles 177 177  Warehouse equipment 4,301 3,939  Office equipment and furniture 16,226 11,125  Computer equipment 2,909 2,509  Software 6,849 6,659  74,026 56,325  Accumulated depreciation and amortization (18,761) (15,529)  55,265 40,796  Construction in progress 20,481 11,636  Property and equipment, net $ 75,746 $ 52,432 

Segment Reporting (Tables)

Segment Reporting (Tables)	6 Months Ended
	Jul. 30, 2017
Segment Reporting [Abstract]
Schedule of Segment Information	  Three Months Ended Six Months Ended  July 30, 2017 July 31, 2016 July 30, 2017 July 31, 2016  (in thousands)  Net sales  Direct $ 57,667 $ 53,841 $ 121,442 $ 114,166  Retail 28,559 11,982 48,471 20,289  Total net sales $ 86,226 $ 65,823 $ 169,913 $ 134,455  Operating income  Direct $ 3,125 $ 4,587 $ 2,968 $ 8,778  Retail 4,264 1,399 5,170 2,549  Total operating income 7,389 5,986 8,138 11,327  Interest expense 372 37 538 75  Other income, net 45 60 102 130  Income before income taxes $ 7,062 $ 6,009 $ 7,702 $ 11,382  Segment total assets         July 30, 2017 January 29, 2017  (in thousands)  Direct $ 116,914 $ 115,239  Retail 64,783 40,728  Total assets at period end $ 181,697 $ 155,967 

Nature of Operations and Basi27

Nature of Operations and Basis of Presentation (Narrative) (Details) $ in Thousands	6 Months Ended
	Jul. 30, 2017USD ($)storeitem	Jan. 29, 2017USD ($)
Number of retail stores | store	20
Number of outlet stores | store	3
Number of classes of authorized common stock | item	2
Common stock voting and conversion rights	Each share of Class A common stock is entitled to ten votes per share and is convertible at any time into one share of Class B common stock. Each share of Class B common stock is entitled to one vote per share.
Non-current liability related to build-to-suit lease transactions	$ 6,770	$ 3,349
Property and equipment	74,026	56,325
Accumulated depreciation	18,761	15,529
Build-to-Suit Lease [Member] | Capitalized [member]
Property and equipment	13,800	6,600
Accumulated depreciation	$ 100	$ 10
Class A common stock [Member]
Number of votes per share | item	10
Class B common stock [Member]
Number of votes per share | item	1

Debt and Line of Credit (Narrat

Debt and Line of Credit (Narrative) (Details) - USD ($)	Jul. 20, 2017	Jul. 30, 2017	Oct. 07, 2016
Amended And Restated [Member]
Debt Instrument [Line Items]
Debt instrument, effective rate		2.30%
Line of credit maturity date		Jul. 31, 2019
Amended And Restated [Member] | October 7, 2016 through July 31, 2017 [Member]
Debt Instrument [Line Items]
Line of credit facility maximum borrowing capacity			$ 40,000,000
Amended And Restated [Member] | August 1, 2017 through July 31, 2018 [Member]
Debt Instrument [Line Items]
Line of credit facility maximum borrowing capacity			50,000,000
Amended And Restated [Member] | August 1, 2018 through July 31, 2019 [Member]
Debt Instrument [Line Items]
Line of credit facility maximum borrowing capacity			$ 60,000,000
SRV [Member] | SRV Mortgage Term A Note [Member]
Debt Instrument [Line Items]
Debt, original balance		$ 800,000
Debt instrument, maturity date		Sep. 30, 2017
Required monthly principal payments		$ 3,300
Debt instrument stated percentage interest rate		3.10%
SRV [Member] | SRV Mortgage Term A Note [Member] | Debt Refinanced [Member]
Debt Instrument [Line Items]
Debt instrument, maturity date	Sep. 30, 2022
Required monthly principal payments	$ 3,300
Debt instrument stated percentage interest rate	3.69%
SRV [Member] | SRV Mortgage Term B Note [Member]
Debt Instrument [Line Items]
Debt, original balance	$ 800,000
Debt instrument, maturity date	Sep. 1, 2022
Required monthly principal payments	$ 3,300
Debt instrument stated percentage interest rate	3.69%

Debt and Line of Credit (Schedu

Debt and Line of Credit (Schedule of Debt) (Details) - USD ($) $ in Thousands	Jul. 30, 2017	Jan. 29, 2017
Debt Instrument [Line Items]
Long-term debt and capital lease obligations including current maturities	$ 13,490	$ 777
Less: current maturities	(81)	(742)
Long-term debt	13,409	35
SRV Mortgage Term A Note [Member]
Debt Instrument [Line Items]
Long-term debt and capital lease obligations including current maturities	707	727
SRV Mortgage Term B Note [Member]
Debt Instrument [Line Items]
Long-term debt and capital lease obligations including current maturities	800
Line of Credit [Member]
Debt Instrument [Line Items]
Long-term debt and capital lease obligations including current maturities	11,943
Capitalized Lease Obligations [Member]
Debt Instrument [Line Items]
Long-term debt and capital lease obligations including current maturities	$ 40	$ 50

Accrued Expenses and Other Cu30

Accrued Expenses and Other Current Liabilities (Schedule of Accrued Expenses and Other Current Liabilities) (Details) - USD ($) $ in Thousands	Jul. 30, 2017	Jan. 29, 2017
Accrued Expenses and Other Current Liabilities [Abstract]
Salaries and benefits	$ 1,955	$ 3,885
Deferred revenue	4,906	5,590
Freight	1,085	1,574
Product returns	409	1,088
Catalog costs	558	556
Unpaid purchases of property & equipment	4,411	3,485
Accrued advertising	1,163	1,060
Other	2,752	2,584
Total accrued expenses and other current liabilities	$ 17,239	$ 19,822

Variable Interest Entity (Narra

Variable Interest Entity (Narrative) (Details) - entity	Jul. 30, 2017	Jan. 29, 2017
Variable Interest Entity, Primary Beneficiary [Member]
Variable Interest Entities [Line Items]
Number of variable interest entity	1	1

Variable Interest Entity (Amoun

Variable Interest Entity (Amounts Included in Condensed Consolidated Balance Sheets as Result of consolidation of SRV) (Details) - USD ($) $ in Thousands	Jul. 30, 2017	Jan. 29, 2017	Jul. 31, 2016	Jan. 31, 2016
Variable Interest Entity [Line Items]
Cash	$ 1,411	$ 24,042	$ 23,302	$ 37,873
Other receivables	419	349
Property and equipment, net	75,746	52,432
Other assets, net	6,980	452
Total assets	181,697	155,967
Noncontrolling interest in VIE	3,532	2,609
Total liabilities and shareholders' equity	181,697	155,967
Variable Interest Entity, Primary Beneficiary [Member] | SRV [Member]
Variable Interest Entity [Line Items]
Cash	1,238	139
Other receivables	11	9
Property and equipment, net	3,973	3,248
Other assets, net	6	5
Total assets	5,228	3,401
Other current liabilities	263	792
Long-term debt	1,433
Noncontrolling interest in VIE	3,532	2,609
Total liabilities and shareholders' equity	$ 5,228	$ 3,401

Earnings Per Share (Reconciliat

Earnings Per Share (Reconciliation of Numerator and Denominator of Basic and Diluted Earnings Per Share) (Details) - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	3 Months Ended		6 Months Ended
	Jul. 30, 2017	Jul. 31, 2016	Jul. 30, 2017	Jul. 31, 2016
Earnings Per Share [Abstract]
Net income attributable to controlling interest	$ 4,284	$ 3,619	$ 4,639	$ 6,860
Basic weighted average shares	31,828	31,520	31,825	31,520
Dilutive shares	490	743	519	745
Diluted weighted average shares	32,318	32,263	32,344	32,265
Earnings Per Share, Basic	$ 0.13	$ 0.11	$ 0.15	$ 0.22
Earnings Per Share, Diluted	$ 0.13	$ 0.11	$ 0.14	$ 0.21

Stock-Based Compensation (Narra

Stock-Based Compensation (Narrative) (Details) - Restricted Stock [Member] - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jul. 30, 2017	Jul. 31, 2016	Jul. 30, 2017	Jul. 31, 2016
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock compensation expense	$ 0.3	$ 0.3	$ 0.6	$ 0.6
Unrecognized compensation expense	$ 2.9		$ 2.9
Unrecognized compensation expense, weighted average recognition period			1 year 9 months 18 days

Stock-Based Compensation (Summa

Stock-Based Compensation (Summary of Activity in Unvested Restricted Stock) (Details) - Restricted Stock [Member]	6 Months Ended
	Jul. 30, 2017$ / sharesshares
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Beginning balance, shares | shares	794,712
Granted | shares	102,363
Vested | shares	(246,708)
Forfeited | shares	(8,289)
Ending balance, shares | shares	642,078
Weighted average fair value per share, beginning balance | $ / shares	$ 4.34
Weighted average fair value per share, Granted | $ / shares	19.51
Weighted average fair value per share, Vested | $ / shares	2.06
Weighted average fair value per share, Forfeited | $ / shares	22.32
Weighted average fair value per share, ending balance | $ / shares	$ 7.40

Property and Equipment (Schedul

Property and Equipment (Schedule of Property and Equipment) (Details) - USD ($) $ in Thousands	Jul. 30, 2017	Jan. 29, 2017
Property, Plant and Equipment [Line Items]
Property and equipment	$ 74,026	$ 56,325
Accumulated depreciation and amortization	(18,761)	(15,529)
Property and equipment net excluding construction in progress	55,265	40,796
Property and equipment, net	75,746	52,432
Land and Land Improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	3,055	2,986
Leasehold Improvements [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	16,774	12,752
Buildings [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	23,735	16,178
Vehicles [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	177	177
Warehouse Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	4,301	3,939
Office Equipment and Furniture [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	16,226	11,125
Computer Equipment [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	2,909	2,509
Software [Member]
Property, Plant and Equipment [Line Items]
Property and equipment	6,849	6,659
Construction in Progress [Member]
Property, Plant and Equipment [Line Items]
Property and equipment, net	$ 20,481	$ 11,636

Segment Reporting (Narrative) (

Segment Reporting (Narrative) (Details)	6 Months Ended
	Jul. 30, 2017segment
Segment Reporting [Abstract]
Number of operating segments	2
Number of reportable segments	2

Segment Reporting (Schedule of

Segment Reporting (Schedule of Segment Information) (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jul. 30, 2017	Jul. 31, 2016	Jul. 30, 2017	Jul. 31, 2016	Jan. 29, 2017
Segment Reporting Information [Line Items]
Net sales	$ 86,226	$ 65,823	$ 169,913	$ 134,455
Operating income	7,389	5,986	8,138	11,327
Interest expense	372	37	538	75
Other income, net	45	60	102	130
Income before income taxes	7,062	6,009	7,702	11,382
Assets	181,697		181,697		$ 155,967
Direct [Member]
Segment Reporting Information [Line Items]
Net sales	57,667	53,841	121,442	114,166
Operating income	3,125	4,587	2,968	8,778
Assets	116,914		116,914		115,239
Retail [Member]
Segment Reporting Information [Line Items]
Net sales	28,559	11,982	48,471	20,289
Operating income	4,264	$ 1,399	5,170	$ 2,549
Assets	$ 64,783		$ 64,783		$ 40,728

Income Taxes (Narrative) (Detai

Income Taxes (Narrative) (Details)	3 Months Ended		6 Months Ended
	Jul. 30, 2017	Jul. 31, 2016	Jul. 30, 2017	Jul. 31, 2016
Income Taxes [Abstract]
Effective tax rate	39.00%	39.00%	39.00%	39.00%

Subsequent Events (Narrative) (

Subsequent Events (Narrative) (Details) $ in Millions	Aug. 18, 2017USD ($)item	Sep. 30, 2017USD ($)
Scenario, Plan [Member]
Subsequent Event [Line Items]
Available-for-sale Securities		$ 6.4
Subsequent Event [Member] | Mt. Horeb, Wisconsin [Member] | Build-To-Suit Lease Transaction [Member]
Subsequent Event [Line Items]
Lease term	30 years
Number of renewal option to extend lease terms | item	2
Operating leases renewal term	10 years
Subsequent Event [Member] | Notes Receivable [Member]
Subsequent Event [Line Items]
Notes receivable	$ 6.4
Notes receivable stated interest rate	4.95%
Notes receivable term	20 years
Subsequent Event [Member] | First 20 Years [Member] | Mt. Horeb, Wisconsin [Member] | Build-To-Suit Lease Transaction [Member]
Subsequent Event [Line Items]
Future annual lease payments	$ 1.8
Annual percentage increase on monthly operating lease	2.00%
Subsequent Event [Member] | Beginning in Year 21 [Member] | Mt. Horeb, Wisconsin [Member] | Build-To-Suit Lease Transaction [Member]
Subsequent Event [Line Items]
Future annual lease payments	$ 1.3
Annual percentage increase on monthly operating lease	2.00%