Our business has been built with a restaurant-first philosophy by providing a differentiated and brand additive service to the restaurants on our Platforms. We connect diners and restaurants via our website and mobile application (the “Waitr Platform”) and Bite Squad’s website and mobile application (together with the Waitr Platform, the “Platforms”). The Platforms enable local restaurants to increase sales and provide diners with a great experience while providing our drivers with a steady schedule and predictable income. We have designed our offering to help local restaurants grow and succeed with features including deep and seamless integration, full restaurant menus with food photos, trained and uniformed drivers, ongoing local market support and flexible pricing plans. For diners, we optimize the journey from restaurant and food discovery through delivery, while providing superior restaurant selection and a great customer experience. We providediners easy-to-use, intuitive Platforms that make ordering carryout or delivery simple from any network-connected device. We provide superior selection of restaurants in our markets, resulting in strong consumer interest. With our intuitive interface and professional photos of nearly every menu item, we allow diners to search and discover new local restaurants beyond the “menu drawer” and take the fear out of trying something new. Our simplifying and tech-enabled features, including favorites, swipe and buy, diner profiles, recent orders, group ordering, saved payment tokens and real-time delivery status updates, promote higher order frequency and diner retention.
Our drivers are brand ambassadors for our Company and the primary point of contact with our diners. As a result, we invest significant resources in our drivers, including backgroundchecks, in-person interviews, training, uniforms, peer reviews and scheduled working hours. This allows us to better manage a consistent delivery experience for both restaurants and diners and ensures efficient utilization of the driver workforce. At March 31, 2019, we (including Bite Squad) had approximately 15,000 active delivery drivers, or drivers who worked during the last calendar month.
We generate revenue primarily when diners place an order on our Platforms. We recognize revenue from diner orders when orders are delivered. Revenue consists primarily of transaction fees, comprised of fees received from restaurants (determined as a percentage of the total food sales, net of any diner promotions or refunds to diners) and diner fees. We also generate revenue from setup and integration fees collected from certain restaurants to onboard them onto the Platforms and subscription fees from restaurants that opt to pay a monthly fee in lieu of a lump sum setup and integration fee. Additionally, we sell gift cards and recognizes revenue upon gift card redemption. Revenue also includes, to a significantly lesser extent, grocery diner fees (since the launch of this service in select markets in March 2017), and fees for restaurant marketing and data services.
About This Offering
This prospectus relates to the public offering, which is not being underwritten, by the selling stockholders listed in this prospectus, of up to 297,363 shares of our common stock, all of which are currently issued and outstanding. The shares offered by this prospectus may be sold by the selling stockholders from time to time in the open market, through negotiated transactions or otherwise at market prices prevailing at the time of sale or at negotiated prices. We will receive none of the proceeds from the sale of the shares by the selling stockholders. We will bear all expenses of registration incurred in connection with this offering, but all selling and other expenses incurred by the selling stockholders will be borne by them.
Corporate Information
We were originally incorporated on November 19, 2008 as Leucadia Development Corporation and changed our name to Landcadia Holdings, Inc. on September 15, 2015. On November 15, 2018, we consummated a business combination with Waitr Incorporated and related transactions (the “business combination”). In connection with the business combination, we changed our name from “Landcadia Holdings, Inc.” to “Waitr Holdings Inc.” On January 17, 2019, we completed the Bite Squad Merger with Bite Squad.
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