11. Confidentiality | Each party to this LOI agrees that they will maintain the confidentiality of this LOI, the Materials and the details of the transactions contemplated hereby, and not use any confidential information it may receive from the other party for any purpose other than to consummate the Definitive Agreement. The term “confidential information” includes information or material that has actual or potential commercial value to the disclosing party, its affiliates and/or its business partners or customers, provided that no such Materials shall be considered to be confidential information hereunder (a) which is in or which comes into the public domain otherwise than as a result of a breach of those undertakings by the receiving party or (b) which is or which becomes available to the receiving party on a non-confidential basis prior to disclosure by the disclosing party. Except as authorized in writing by the disclosing party, the receiving party agrees to keep strictly confidential and not use for its benefit or the benefit to any other person or entity (other than the disclosing party) the confidential information. Confidential Information includes the following, whether or not expressed in a document or medium, regardless of the form in which it is communicated, and whether or not marked “trade secret” or “confidential” or any similar legend: (i) lists of and/or information concerning customers, prospective customers, suppliers, employees, consultants, co-venturers and/or joint venture candidates of the disclosing party, its affiliates or its customers; (ii) information submitted by customers, prospective customers, suppliers, employees, consultants and/or co-venturers of the disclosing party, its affiliates and/or its customers; (iii) non-public information proprietary to the disclosing party, its affiliates and/or its customers, including, without limitation, cost information, profits, sales information, prices, accounting, unpublished financial information, business plans or proposals, expansion plans (for current and proposed facilities), markets and marketing methods, advertising and marketing strategies, administrative procedures and manuals, the terms and conditions of the disclosing party’s contracts and trademarks and patents under consideration, distribution channels, franchises, investors, sponsors and advertisers; (iv) proprietary technical information concerning products and services of the disclosing party, its affiliates and/or its business partners or customers, including, without limitation, product data and specifications, diagrams, flow charts, know how, processes, designs, formulae, inventions and product development; (v) lists of and/or information concerning applicants, candidates or other prospects for employment, independent contractor or consultant positions at or with any actual or prospective customer of disclosing party and/or its affiliates, any and all confidential processes, inventions or methods of conducting business of the disclosing party, its affiliates and/or its business partners or customers; (vi) acquisition or merger targets; (vii) business plans or strategies, data, records, financial information or other trade secrets concerning the actual or contemplated business, strategic alliances, policies or operations of the disclosing party or its affiliates; or (viii) any and all versions of proprietary computer software (including source and object code), hardware, firmware, code, discs, tapes, data listings and documentation; or (ix) any other confidential information disclosed to the receiving party by, or which the receiving party is obligated under a duty of confidence from, the disclosing party, its affiliates, and/or its business partners or customers. |