CARDLYTICS Q1 2022 Earnings Presentation May 2, 2022
Disclaimer This presentation includes forward-looking statements. All statements contained in this presentation other than statements of historical facts, including statements regarding expectations about future financial performance or results of Cardlytics, Inc. (“Cardlytics,” “we,” “us,” or “our) including the potential benefits of our acquisitions of Dosh, Bridg and Entertainment, becoming cash flow positive by the second half of 2023, earnings guidance for the second quarter of 2022, Bridg's future gross margin, the anticipated impact of our strategic initiatives to create shareholder value and growth in MAUs and ARPU are forward looking statements. The words “anticipate,” believe,” “continue,” “estimate,” “expect,” “intend,” “may,” “will” and similar expressions are intended to identify forward-looking statements. The future events and trends discussed in this presentation may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond our control. Our actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to: risks related to the uncertain impacts that COVID-19 may have on our business, financial condition, results of operations; unfavorable conditions in the global economy and the industries that we serve; our quarterly operating results have fluctuated and may continue to vary from period to period; our ability sustain our revenue and billings growth; risks related the integration of Dosh, Bridg and Entertainment with our company; risks related to our substantial dependence on our Cardlytics platform product; risks related to our substantial dependence on JPMorgan Chase Bank, National Association (“Chase”), Bank of America, National Association (“Bank of America”), Wells Fargo Bank, National Association (“Wells Fargo”) and a limited number of other financial institution (“FI”) partners; risks related to our ability to maintain relationships with Chase, Bank of America and Wells Fargo; the amount and timing of budgets by marketers, which are affected by budget cycles, economic conditions and other factors, including the impact of the COVID-19 pandemic; our ability to generate sufficient revenue to offset contractual commitments to FIs; our ability to attract new partners, which include FI partners and merchant data partners, and maintain relationships with bank processors and digital banking providers; our ability to maintain relationships with marketers; our ability to adapt to changing market conditions, including our ability to adapt to changes in consumer habits, negotiate fee arrangements with new and existing partners and retailers, and develop and launch new services and features; and other risks detailed in the “Risk Factors” section of our Form 10-Q filed with the Securities and Exchange Commission on May 2, 2022. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, achievements or events and circumstances reflected in the forward-looking statements will occur. We are under no duty to update any of these forward-looking statements after the date of this presentation to conform these statements to actual results or revised expectations, except as required by law. In addition to U.S. GAAP financial information, this presentation includes billings, adjusted contribution, adjusted Partner Share and other third-party costs, adjusted EBITDA, adjusted EBITDA margin, non-GAAP net loss and non-GAAP net loss per share, each of which is a non-GAAP financial measure. These non-GAAP financial measures are in addition to, and not a substitute for or superior to, measures of financial performance prepared in accordance with U.S. GAAP. Reconciliations of billings, adjusted contribution, adjusted Partner Share and other third-party costs, adjusted EBITDA, adjusted EBITDA margin, non-GAAP net loss and non-GAAP net loss per share to the most directly comparable GAAP measures are included in the appendix to this presentation. Please see appendix for definitions.
01 Company overview
© 2021 Cardlytics 4 We power a native ad platform in our partners’ digital channels.
Cardlytics provides a scaled solution based on purchase intelligence 178M+ Monthly Active Users(1) $3.9T+ in Annual Spend(2) 1 in 2 U.S. Purchase Transactions(3) Distinctive benefits for marketers + Reach valuable banking customers + Operate in a brand-safe, privacy-protected, trusted digital channel + Market to the most valuable customers based on their actual spending + Drive in-store and online traffic + Closed-loop solution measures marketing results to the penny
Cardlytics is focused on five strategic initiatives to create shareholder value + Connecting 50% of MAUs to new Ad Server by end of 2022 + Increasing adoption by agency, middle market and SMB clients Drive long-term growth & operating leverage + Upgraded UI / UX for more content and better offer constructs, and engagement solutions to drive engagement and spend Ad Server and Ads Manager adoption + Delivering product-level offers across wider retail to provide advertisers enhanced flexibility and optionality Next-gen customer experience + Scaled product-level offers from leading brands with a friction-free customer experience Product & category offers + Becoming cash flow positive by the second half of 2023 with continued self-funding of growth initiatives Grocery & CPG at scale
Dosh overview Converting high-value customers on behalf of new advertiser and fintech partners while helping more consumers save money Innovative platform Partnerships with long-term potential New advertising solutions + Dosh’s technology complements Cardlytics’ product and technology roadmap + Modern, efficient platform that can quickly integrate with neo-banks, fintechs, smaller banks, and consumer-facing organizations + Dosh brings partnerships with multiple neo-banks and fintech players, including Venmo, Betterment and Ellevest + Increased exposure with millennial and younger consumer audiences + Potential to enable new content desired by existing partners, such as travel and local offers + Unique ways for advertisers to connect directly with consumers Customer engagement + A test-and-learn DTC app to better understand engagement and drive advertiser ROI + Results utilized by partners to drive faster scaled deployments Founded: 2016 | HQ: Austin, TX
Bridg overview A customer data platform working with leading retailers to help them understand and reach customers using product-level insights Product-level Insights that differentiate from CDP peers Partnerships with leading businesses Potential new advertising solutions + Access to SKU and UPC data through its client relationships + Connects to merchant’s point-of-sale through proprietary technology + Capable of connecting to most point-of-sale systems in the U.S. + Able to ingest, clean and categorize product-level data to create usable insights + Strong relationships in the restaurant vertical + Expansion into retail and grocery with several key contracts signed in 2020 and 2021 + Ability to target on other digital media platforms, including Cardlytics + Enable product-level offers for partners + Once integrated, Bridg could move to deterministic modeling + Allow measurement of the efficacy of a variety of types of digital campaigns Privacy focused + Built from the ground up to protect consumer privacy and security + Not reliant on cookies or other sources for data ingestion + Personal data never leaves the platform and is never sold Founded: 2010 | HQ: Los Angeles, CA
Bridg Gross Margin Bridg incurs higher expenses during onboarding + Processing of several years’ worth of historical data initially versus steady state processing of data on a daily basis + Implementation costs are also incurred upfront + New data lake and data warehouse costs + Data transfer costs + Custom set-up costs Increases in revenue over time + Clients progress from proof of concept to full user of the platform + Tiered pricing results in gradual revenue increases Margin improvement for company over time as more clients scale beyond proof of concept and data costs normalize Note: Gross margin estimates are for total Bridg platform Q1 22 3+ Year Growth Total Revenue Gross Margin 75.0% 55.6%
Entertainment overview A recognized leader in premium local offers with relationships across thousands of local advertisers and a team with deep experience in the mid-market and small business sectors New offer capabilities Engagement improvement Scalable content acquisition machine + High-value middle market and local business content + Merchants located in nearly every U.S. MSA covering ~95% of the population + Offers available after banks launch the Ad Server and evolve the user experience + Local content at scale improves customer engagement & loyalty + Unique offer designs can drive specific consumer behaviors + Drives meaningful value back to customers + Recognized leading ‘discount offers’ brand + Solely focused on mid-market and small business logos + Management and content acquisition team with nearly 20 years’ experience Founded: 1962 | HQ: Detroit, MI
02 Financial information & operating metrics
Trended consolidated results Q1 Adj. Contribution 34.6% y/y Q1 Revenue 27.6% y/y Q1 Billings 28.7% y/y Revenue Adj. Contribution(1) Billings(1) $20.4 $12.4 $19.7 $29.7 $24.3 $29.6 $31.6 $44.0 $32.8 $45.5 $28.2 $46.1 $67.1 $53.2 $58.9 $65.0 $90.0 $67.9 $67.8 $39.5 $62.1 $94.0 $76.3 $85.3 $98.4 $134.0 $98.2 Q1 20 Q2 20 Q3 20 Q4 20 Q1 21 Q2 21 Q3 21 Q4 21 Q1 22
Billings and adjusted contribution best reflect performance Billings Total in aggregate paid by marketers Consumer incentive Set by CDLX to achieve marketing objectives; can fluctuate based on desired outcome Enhanced consumer incentive Additional Consumer Incentives funded by our Partners GAAP revenue Recognized as Revenue; to be split between CDLX & our Partners Partner share Portion of Revenue shared with our Partners Adjusted contribution Amount retained by CDLX; net of Partner Share
Q1 2022 year-over-year consolidated results Consumer Incentives $23,087 $30,297 Adjusted Partner Share $35,135 $24,341 $32,775 BILLINGS REVENUE ADJ. CONTRIBUTION Adjusted Contribution 28.7% 27.6% 34.6% Q1 2021 Q1 2022 $28,889 Three Months Ended March 31 Change 2021 2022 $ % Billings(1) $76,317 $98,225 $21,908 28.7% Consumer Incentives 23,087 30,297 7,210 31.2% Revenue $53,230 $67,928 $14,698 27.6% Adjusted Partner Share and other third- party costs(1) 28,889 35,153 6,264 21.7% Adjusted contribution(1) $24,341 $32,775 $8,434 34.6% Delivery costs 3,938 6,533 2,595 65.9% Deferred implementation costs 882 - (882) (100.0%) Gross profit $19,521 $26,242 $6,721 34.4% Net (loss) income ($24,895) $33,038 $57,933 232.7% Adjusted EBITDA(1) ($3,944) ($10,537) ($6,593) (167.2%)
Cardlytics platform advertiser spend by industry Advertising spend from agency accounts grew >60% during the first quarter of 2022 compared to the first quarter of 2021. Agency accounts represented >10% of total advertising spend during the first quarter of 2022 compared to >5% during the first quarter of 2021. % Change % of Total Advertiser Spend Three Months Ended March 31, 2022 Three Months Ended March 31, Industry vs 2021 vs 2020 vs 2019 2019 2020 2021 2022 Grocery & Gas < 50% < 5% > 75% > 5% < 15% < 10% < 10% Restaurant < (15)% > 25% > 50% > 25% < 30% > 35% > 25% Retail > 25% > 65% < 20% > 35% > 20% > 25% > 25% Travel & Entertainment > 150% > (25)% < (20)% < 20% > 15% < 5% < 10% Direct to Consumer < 45% > 120% > 275% < 15% < 20% > 25% > 30%
Cardlytics platform engagement metrics(1) There may be variation in future quarters due to factors such as global economic events, bank launches, new advertisers with significant spend, and growth in nascent or new verticals. Monthly log-in days(2) show that MAUs logged in 10 days per month in Q1 2022 versus 10 days per month in Q1 2021. Offer activation rates(2) show higher rates for small-ticket, volume- heavy offers versus large-ticket and subscription offers. Campaign spend ratios(2) show Cardlytics currently targets a small proportion of total MAU spend. + As budgets increase and more advertisers come onto the platform, more spend from MAUs can be targeted with offers. + There remains considerable room to target larger audiences in light of existing MAU engagement levels. Campaign Spend Ratios by Industry Offer Activation Rates by Industry Q1 2021 Q1 2022 Q1 2021 Q1 2022 2.41% 2.69% 4.06% 4.57% 6.45% 2.77% 2.10% 3.19% 1.86% 2.24% 2.14% 3.62% 5.97% 2.12% 2.12% 3.49% E-Comm Entertainment Grocery Other Restaurant Retail Subscription Travel 0.34% 0.12% 1.65% 0.29% 4.32% 0.83% 1.22% 0.93% 0.34% 0.40% 0.52% 0.66% 3.05% 1.11% 0.29% 1.63% E-Comm Entertainment Grocery Other Restaurant Retail Subscription Travel
Significant MAU increase precedes opportunity for expected billings growth and future ARPU expansion for the Cardlytics platform ARPU(1)MAUs(1) 140.8 157.2 161.6 163.6 168.6 167.6 170.6 175.4 178.5 $0.32 $0.18 $0.29 $0.41 $0.32 $0.34 $0.36 $0.49 $0.36 Q1 20 Q2 20 Q3 20 Q4 20 Q1 21 Q2 21 Q3 21 Q4 21 Q1 22
03 Appendix
Q1 2022 results Three Months Ended March 31, Change 2022 2021 AMT % Revenue $67,928 $53,230 $14,698 27.6% Billings(1) 98,225 76,317 21,908 28.7% Gross Profit 26,242 19,521 6,721 34.4% Adjusted contribution(1) 32,775 24,341 8,434 34.6% Net income (loss) attributable to common stockholders 33,038 (24,895) 57,933 232.7% Net income (loss) per share (EPS), diluted $0.91 ($0.85) $1.78 209.4% Adjusted EBITDA(1) ($10,537) ($3,944) ($6,593) (167.2%) Adjusted EBITDA margin(1)(2) (15.5%) (7.6%) (8.0%) (105.4%) Non-GAAP net loss(1) ($14,210) ($9,938) ($4,272) (43.0%) Non-GAAP net loss per share(1) ($0.38) ($0.34) ($0.05) (14.7%) Cardlytics MAUs (in millions) 178.5 168.6 9.9 5.9% Cardlytics ARPU $0.36 $0.32 $0.04 12.5% Bridg ARR $14,017 $ - $14,017 NM
Guidance Q2 2022 Guidance Billings(1) $106.0 - $116.0 Revenue $73.0 - $80.0 Adjusted Contribution(1) $36.5 - $40.5
Reconciliation of GAAP revenue to billings Three Months Ended Mar 31, 2020 Jun 30, 2020 Sept 30, 2020 Dec 31, 2020 Mar 31, 2021 Jun 30, 2021 Sept 30, 2021 Dec 31, 2021 Mar 31, 2022 Cardlytics Platform Revenue $45,509 $28,222 $46,079 $67,082 $53,230 $56,763 $62,075 $86,686 $63,983 Plus: Consumer Incentives 22,267 11,299 16,014 26,883 23,087 26,484 33,464 43,924 30,297 Billings $67,776 $39,521 $62,093 $93,965 $76,317 $83,247 $95,539 $130,610 $94,280 Bridg Platform Revenue - - - - - $2,090 $2,909 $3,363 $3,945 Plus: Consumer Incentives - - - - - - - - - Billings - - - - - $2,090 $2,909 $3,363 $3,945 Consolidated Revenue $45,509 $28,222 $46,079 $67,082 $53,230 $58,853 $64,984 $90,049 $67,928 Plus: Consumer Incentives 22,267 11,299 16,014 26,883 23,087 26,484 33,464 43,924 30,297 Billings $67,776 $39,521 $62,093 $93,965 $76,317 $85,337 $98,448 $133,973 $98,225
Reconciliation of GAAP gross profit to adjusted contribution Three Months Ended Mar 31, 2020 Jun 30, 2020 Sept 30, 2020 Dec 31, 2020 Mar 31, 2021 Jun 30, 2021 Sept 30, 2021 Dec 31, 2021 Mar 31, 2022Cardlytics Platform Revenue $45,509 $28,222 $46,079 $67,082 $53,230 $56,763 $62,075 $86,686 $63,986 Minus: Partner Share and other third-party costs 26,138 16,811 27,971 38,388 29,771 29,890 33,929 47,274 35,027 Delivery costs 3,406 3,499 3,498 3,907 3,938 4,837 4,777 4,618 4,907 Gross Profit $15,965 $7,912 $14,610 $24,787 $19,521 $22,036 $23,369 $34,794 $24,049 Plus: Delivery costs 3,406 3,499 3,498 3,907 3,938 4,837 4,777 4,618 4,907 Deferred implementation costs 1,008 991 1,641 958 882 730 731 1,442 - Adjusted contribution $20,379 $12,402 $19,749 $29,652 $24,341 $27,603 $28,877 $40,854 $28,956 Bridg Platform Revenue - - - - - $2,090 $2,909 $3,363 $3,945 Minus: Partner Share and other third-party costs - - - - - 63 161 185 126 Delivery costs - - - - - 911 1,613 1,809 1,626 Gross Profit - - - - - $1,116 $1,135 $1,369 $2,193 Plus: Delivery costs - - - - - 911 1,613 1,809 1,626 Adjusted contribution - - - - - $2,027 $2,748 $3,178 $3,819 Consolidated Revenue $45,509 $28,222 $46,079 $67,082 $53,230 $58,853 $64,984 $90,049 $67,928 Minus: Partner Share and other third-party costs 26,138 16,811 27,971 38,388 29,771 29,953 34,090 47,459 35,153 Delivery costs 3,406 3,499 3,498 3,907 3,938 5,748 6,390 6,427 6,533 Gross Profit $15,965 $7,912 $14,610 $24,787 $19,521 $23,152 $24,504 $36,163 $26,242 Plus: Delivery costs 3,406 3,499 3,498 3,907 3,938 5,748 6,390 6,427 6,533 Deferred implementation costs 1,008 991 1,641 958 882 730 731 1,442 - Adjusted contribution $20,379 $12,402 $19,749 $29,652 $24,341 $29,630 $31,625 $44,032 $32,775
Reconciliation of GAAP partner share and other third-party costs to adjusted partner share and other third-party costs Three Months Ended Mar 31, 2020 Jun 30, 2020 Sept 30, 2020 Dec 31, 2020 Mar 31, 2021 Jun 30, 2021 Sept 30, 2021 Dec 31, 2021 Mar 31, 2022Cardlytics Platform Partner Share and other third-party costs $26,138 $16,811 $27,971 $38,388 $29,771 $29,890 $33,929 $47,274 $35,027 Minus: Deferred implementation costs 1,008 991 1,641 958 882 730 731 1,442 - Adjusted Partner Share and other third-party costs $25,130 $15,820 $26,330 $37,430 $28,889 $29,160 $33,198 $45,832 $35,027 Bridg Platform Partner Share and other third-party costs - - - - - $63 $161 $185 $126 Minus: Deferred implementation costs - - - - - - - - - Adjusted Partner Share and other third-party costs - - - - - $63 $161 $185 $126 Consolidated Partner Share and other third-party costs $26,138 $16,811 $27,971 $38,388 $29,771 $29,953 $34,090 $47,459 $35,153 Minus: Deferred implementation costs 1,008 991 1,641 958 882 730 731 1,442 - Adjusted Partner Share and other third-party costs $25,130 $15,820 $26,330 $37,430 $28,889 $29,223 $33,359 $46,017 $35,153
(Amounts in thousands) Reconciliation of GAAP net (loss) income to adjusted EBITDA Three Months Ended Mar 31, 2020 Jun 30, 2020 Sept 30, 2020 Dec 31, 2020 Mar 31, 2021 Jun 30, 2021 Sept 30, 2021 Dec 31, 2021 Mar 31, 2022Cardlytics Platform Net (loss) income ($13,531) ($19,758) ($15,356) ($6,777) ($24,895) ($45,328) ($39,473) ($11,758) $32,853 Plus: Income tax benefit - - - - - - - (2,302) - Interest expense (income), net (284) 10 283 3,039 3,045 3,078 3,192 3,247 947 Depreciation and amortization expense 2,331 1,545 1,933 2,017 3,065 7,092 5,554 6,774 7,044 Stock-based compensation expense 4,126 9,108 11,578 7,584 7,248 13,179 15,627 11,168 11,935 Foreign currency (gain) loss 1,886 8 (1,066) (2,377) (319) - 1,543 43 1,671 Deferred implementation costs 1,008 991 1,641 958 882 730 731 1,442 - Restructuring costs 482 403 391 47 - - 713 - - Acquisition and integration costs - - - - 7,030 14,114 1,620 1,616 508 Change in fair value of contingent consideration - - - - - 1,480 6,261 (6,367) (65,050) Adjusted EBITDA ($3,982) ($7,693) ($596) $4,491 ($3,944) ($5,655) ($4,232) $3,863 ($10,092) Bridg Platform Net (loss) income - - - - - ($1,978) ($5,056) ($76) $185 Plus: Income tax benefit - - - - - - - (5,562) - Depreciation and amortization expense - - - - - 1,741 2,821 2,824 2,827 Stock-based compensation expense - - - - - 158 1,203 1,681 1,650 Acquisition and integration costs (benefit) - - - - - 68 94 (170) (5,107) Adjusted EBITDA - - - - - ($11) ($938) ($1,303) ($445) Consolidated Net (loss) income ($13,531) ($19,758) ($15,356) ($6,777) ($24,895) ($47,306) ($44,529) ($11,834) $33,038 Plus: Income tax benefit - - - - - - - ($7,864) - Interest expense (income), net (284) 10 283 3,039 3,045 3,078 3,193 3,247 947 Depreciation and amortization expense 2,331 1,545 1,933 2,017 3,065 8,833 8,375 9,598 9,871 Stock-based compensation expense 4,126 9,108 11,578 7,584 7,248 13,337 16,830 12,849 13,585 Foreign currency (gain) loss 1,886 8 (1,066) (2,377) (319) - 1,543 43 1,671 Deferred implementation costs 1,008 991 1,641 958 882 730 731 1,442 - Costs associated with financing events - - - - - - - - - Loss on extinguishment of debt - - - - - - - - - Restructuring costs 482 403 391 47 - - 713 - - Acquisition and integration costs (benefit) - - - - 7,030 14,182 1,714 1,446 (4,599) Change in fair value of contingent consideration - - - - - 1,480 6,261 (6,367) (65,050) Adjusted EBITDA ($3,982) ($7,693) ($596) $4,491 ($3,944) ($5,666) ($5,169) $2,560 ($10,537)
Reconciliation of GAAP net income (loss) to non-GAAP net loss and non-GAAP net loss per share Three Months Ended March 31, 2022 2021 Net income (loss) $33,038 ($24,895) Plus: Stock-based compensation expense 13,585 7,248 Foreign currency loss (gain) 1,671 (319) Acquisition and integration (benefit) costs (4,599) 7,030 Amortization of acquired intangibles 7,145 998 Change in fair value of contingent consideration (65,050) - Non-GAAP net loss ($14,210) ($9,938) Weighted-average number of shares of common stock used in computing non-GAAP net loss per share: Weighted-average common shares outstanding, diluted 37,185 29,313 Non-GAAP net loss per share attributable to common stockholders, diluted ($0.38) ($0.34)
Reconciliation of forecasted GAAP revenue to billings Q2 2022 Guidance Revenue $73.0 - $80.0 Plus: Consumer Incentives $33.0 - $36.0 Billings $106.0 - $116.0
Definitions Adjusted contribution: We define adjusted contribution measures of the degree by which revenue generated from our marketers exceeds the cost to obtain the purchase data and the digital advertising space from our partners. Adjusted contribution demonstrates how incremental marketing spend on our platform generates incremental amounts to support our sales and marketing, research and development, general and administration and other investments. Adjusted contribution is calculated by taking our total revenue less our Partner Share and other third-party costs exclusive of deferred implementation costs, which is a non-cash cost. Adjusted contribution does not take into account all costs associated with generating revenue from advertising campaigns, including sales and marketing expenses, research and development expenses, general and administrative expenses and other expenses, which we do not take into consideration when making decisions on how to manage our advertising campaigns. Adjusted EBITDA: We define adjusted EBITDA as our (loss) income before income taxes; interest expense, net; depreciation and amortization expense; stock-based compensation expense; foreign currency gain (loss); deferred implementation costs; restructuring costs; acquisition and integration costs (benefit); and change in fair value of contingent considerations. Bridg ARR: We define ARR as the annualized GAAP revenue of the final month in the period presented for the Bridg platform. ARR should not be considered in isolation from, or as an alternative to, revenue prepared in accordance with GAAP. We believe that ARR is an indicator of the Bridg platform’s ability to generate future revenue from existing clients. Cardlytics ARPU: We define ARPU as the total Cardlytics platform revenue generated in the applicable period calculated in accordance with GAAP, divided by the average number of MAUs in the applicable period. Billings: Billings represents the gross amount billed to customers and marketers for advertising campaigns in order to generate revenue. Cardlytics platform billings is recognized gross of both Consumer Incentives and Partner Share. Cardlytics platform GAAP revenue is recognized net of Consumer Incentives and gross of Partner Share. Bridg platform billings is the same as Bridg platform GAAP revenue. Campaign spend ratio: We define campaign spend ratio as the amount of spend from MAUs that is associated with the campaigns in which they were targeted with offers divided by the total amount of spend from MAUs in the industries in which MAUs were targeted with offers during the applicable period. Cardlytics MAUs: We define MAUs as targetable customers or accounts that have logged in and visited online or mobile applications containing offers, opened an email containing an offer, or redeemed an offer from the Cardlytics platform during a monthly period. We then calculate a monthly average of these MAUs for the periods presented. Monthly log-in days: We define monthly log-in days as the number of days in which MAUs logged in and visited the online or mobile banking applications of, or opened an email containing our offers from, our partners during a monthly period. We then calculate an average of the monthly log-in days for the periods presented. Non-GAAP net loss: We define non-GAAP net loss as our net income (loss) before stock-based compensation expense; foreign currency (gain) loss; acquisition and integration (benefit) costs; amortization of acquired intangibles; change in fair value of contingent considerations; and restructuring costs. Notably, any impacts related to minimum Partner Share commitments in connection with agreements with certain Partners are not added back to net loss in order to calculate adjusted EBITDA. Non-GAAP net loss per share: We define non-GAAP net loss per share as non-GAAP net loss divided by GAAP weighted-average common shares outstanding, diluted. Offer activation rate: We define offer activation rate as the total number of offers activated by MAUs divided by the total number of offers served to MAUs in the applicable period.
Industry and account definitions Segment Segment Constituents DTC Direct to consumer Entertainment Amusement Parks, Cinema/Video, Concerts/Theater, Gaming, Golf, Miscellaneous Recreation Services, Museums/Parks, Radio, Sporting & Sporting Venues/Other, Ticket Providers Grocery Convenience, Grocery Other Business Services, Financial Institutions, Gyms/Fitness, Home/ Maintenance, Online Education/ Distance Learning, Other Services, Salon/Spa Restaurant Banquet/Caterers, Bars/Night Clubs/Taverns, Fast Food/ Quick Serve, Full Service Restaurants, Quick Serve Light Fares Retail Accessories, Apparel, Auto Services and Products, Beauty Products/Cosmetics, Books/ Magazine, Child/ Infant Care, Drug Store/Pharmacy, General/Multi-Line, Home & Garden, Office Supplies, Other Retail, Pets, Shoes & Athletic Footwear, Specialty Gifts, Sporting & Outdoor Goods Subscription Bundled, Insurance/Real Estate, Internet, Phone, Professional Services, Television Travel Airlines, Car Rental, Cruise Lines, Gas Stations, Hotels/Lodging, Other Travel, Parking Services, Personal Transportation, Tour Operators/Agencies, Travel Aggregators and Agencies Exclusions Antique/Pawn, Charitable and Social Service Organizations, Courier/Freight/Storage, Gambling, Government, Lifestyle/ Social, Medical Services, Other Educational, Schools Merchants on the Cardlytics platform in which we interact with an advertising agency that we believe holds significant influence over the decision-making process as it relates to the design and management of advertising campaigns Agency Accounts
