Risk Factors
This section describes the material risks relating to the securities. For further discussion of these and other risks, you should read the section entitled “Risk Factors” in the accompanying product supplement for Jump Securities and prospectus. You should also consult with your investment, legal, tax, accounting and other advisers in connection with your investment in the securities.
Risks Relating to an Investment in the Securities
■The securities do not pay interest or guarantee the return of any of your principal. The terms of the securities differ from those of ordinary debt securities in that the securities do not pay interest and do not guarantee any return of principal at maturity. If the final share price, as measured on each of the five averaging dates, is less than the downside threshold level, the payout at maturity will be an amount in cash that is less than the $1,000 stated principal amount of each security, reflecting the negative performance of the underlying stock over the term of the securities beyond the buffer amount of 30% multiplied by the downside factor of 1.4286. As there is no minimum payment at maturity on the securities, you could lose your entire initial investment in the securities.
■The appreciation potential is fixed and limited. Where the final share price, as measured on each of the five averaging dates, is greater than or equal to the downside threshold level, the appreciation potential of the securities is limited to the fixed upside payment of $237.80 per security (23.78% of the stated principal amount), even if the final share price is significantly greater than the initial share price. See “Hypothetical Payment on the Securities at Maturity” on page 5 above.
■You will not benefit from the fixed upside payment if the final share price is below the downside threshold level. If the final share price, as measured on each of the five averaging dates, is less than the downside threshold level, you will lose the benefit of the limited protection against the loss of principal based on the fixed upside payment. Instead, under these circumstances, you will be exposed on a leveraged basis to the decline in the closing price of the underlying stock beyond the buffer amount of 30%, and you will lose some or all of your investment.
■The market price of the securities may be influenced by many unpredictable factors. Several factors, many of which are beyond our control, will influence the value of the securities in the secondary market and the price at which MS & Co. may be willing to purchase or sell the securities in the secondary market, including:
othe value of the underlying stock at any time (including in relation to the downside threshold level),
othe volatility (frequency and magnitude of changes in value) of the underlying stock,
odividend rates on the underlying stock,
ointerest and yield rates in the market,
ogeopolitical conditions and economic, financial, political, regulatory or judicial events that affect the underlying stock or stock markets generally and which may affect the price of the underlying stock,
othe time remaining until the maturity of the securities,
othe occurrence of certain events affecting the underlying stock that may or may not require an adjustment to the adjustment factor, and
oany actual or anticipated changes in our credit ratings or credit spreads.
Generally, the longer the time remaining to maturity, the more the market price of the securities will be affected by the other factors described above. You may receive less, and possibly significantly less, than the stated principal amount per security if you try to sell your securities prior to maturity. For example, you may have to sell your securities at a substantial discount from the stated principal amount if at the time of sale the price of the underlying stock is at or below the initial share price and especially if it is near or below the downside threshold level.
You cannot predict the future performance of the underlying stock based on its historical performance. If the final share price is less than the downside threshold level, you will be exposed, on a leveraged basis, to the decline in the final share price from the initial share price beyond the buffer amount of 30%. There can be no assurance that the final share price will