Zedge (ZDGE) 10-K 28 Oct 20 2020 FY Annual report Financial data

Document And Entity Information

Document And Entity Information - USD ($)	12 Months Ended
	Jul. 31, 2020	Oct. 26, 2020	Jan. 31, 2020
Document Information Line Items
Entity Registrant Name	Zedge, Inc.
Document Type	10-K
Current Fiscal Year End Date	--07-31
Entity Public Float			$ 11,000,000
Amendment Flag	false
Entity Central Index Key	0001667313
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No
Entity Filer Category	Non-accelerated Filer
Entity Well-known Seasoned Issuer	No
Document Period End Date	Jul. 31, 2020
Document Fiscal Year Focus	2020
Document Fiscal Period Focus	FY
Entity Small Business	true
Entity Emerging Growth Company	true
Entity Shell Company	false
Entity Ex Transition Period	false
Entity Incorporation, State or Country Code	DE
Entity Interactive Data Current	Yes
Class A common stock
Document Information Line Items
Entity Common Stock, Shares Outstanding		524,775
Class B common stock
Document Information Line Items
Entity Common Stock, Shares Outstanding		11,769,439

Consolidated Balance Sheets

Consolidated Balance Sheets - USD ($) $ in Thousands	Jul. 31, 2020	Jul. 31, 2019
Current assets:
Cash and cash equivalents	$ 5,111	$ 1,609
Trade accounts receivable, net of allowance for doubtful accounts of $0 at July 31, 2020 and 2019	1,407	1,133
Prepaid expenses	123	380
Other current assets	113	103
Total current assets	6,754	3,225
Property and equipment, net	2,584	3,396
Goodwill	2,196	2,266
Other assets	471	120
Total assets	12,005	9,007
Current liabilities:
Trade accounts payable	290	217
Insurance premium loan payable		141
Accrued expenses and other current liabilities	1,210	1,172
Deferred revenues	1,338	517
Total current liabilities	2,838	2,047
Loans Payable	218
Other liabilities	64
Total liabilities	3,120	2,047
Commitments and contingencies (Note 9)
Stockholders’ equity:
Preferred stock, $.01 par value; authorized shares—2,400; no shares issued
Additional paid-in capital	25,725	23,131
Accumulated other comprehensive loss	(1,085)	(985)
Accumulated deficit	(15,802)	(15,243)
Treasury stock, 40 shares at July 31, 2020 and 22 shares at July 31, 2019, at cost	(76)	(47)
Total stockholders’ equity	8,885	6,960
Total liabilities and stockholders’ equity	12,005	9,007
Common Class A [Member]
Stockholders’ equity:
Common stock	5	5
Total stockholders’ equity	5	5
Class B common stock
Stockholders’ equity:
Common stock	118	99
Total stockholders’ equity	$ 118	$ 99

Consolidated Balance Sheets (Pa

Consolidated Balance Sheets (Parentheticals) - USD ($) shares in Thousands, $ in Thousands	Jul. 31, 2020	Jul. 31, 2019
Allowance for doubtful accounts (in Dollars)	$ 0	$ 0
Preferred stock par value (in Dollars per share)	$ 0.01	$ 0.01
Preferred stock, shares authorized	2,400	2,400
Preferred stock, shares issued
Treasury stock, shares	40	40
Class A Common Stock
Common stock, par value (in Dollars per share)	$ 0.01	$ 0.01
Common stock, shares authorized	2,600	2,600
Common stock, shares issued	525	525
Common stock, shares outstanding	525	525
Class B common stock
Common stock, par value (in Dollars per share)	$ 0.01	$ 0.01
Common stock, shares authorized	40,000	40,000
Common stock, shares issued	11,789	9,876
Common stock, shares outstanding	11,749	9,854

Consolidated Statements of Comp

Consolidated Statements of Comprehensive Loss - USD ($) shares in Thousands, $ in Thousands	12 Months Ended
	Jul. 31, 2020	Jul. 31, 2019
Income Statement [Abstract]
Revenues	$ 9,470	$ 8,816
Costs and expenses:
Direct cost of revenues (exclusive of amortization of capitalized software and technology development costs included below)	1,195	1,379
Selling, general and administrative	7,110	8,897
Depreciation and amortization	1,568	1,427
Loss from operations	(403)	(2,887)
Interest and other income (expense), net	11	(199)
Net loss resulting from foreign exchange transactions	(152)	(242)
Loss before income taxes	(544)	(3,328)
Provision for income taxes	15	16
Net loss	(559)	(3,344)
Other comprehensive loss:
Changes in foreign currency translation adjustment	(100)	(283)
Total other comprehensive loss	(100)	(283)
Total comprehensive loss	$ (659)	$ (3,627)
Loss per share attributable to Zedge, Inc. common stockholders:
Basic and diluted (in Dollars per share)	$ (0.05)	$ (0.33)
Weighted-average number of shares used in calculation of loss per share:
Basic and diluted (in Shares)	11,126	10,083

Consolidated Statements of Stoc

Consolidated Statements of Stockholders' Equity - USD ($) shares in Thousands, $ in Thousands	Class A Common Stock	Class B Common Stock	Additional Paid-in Capital	Accumulated Other Comprehensive Loss	Accumulated Deficit	Treasury Stock	Total
Balance at Jul. 31, 2018	$ 5	$ 98	$ 22,508	$ (702)	$ (11,899)		$ 10,010
Balance (in Shares) at Jul. 31, 2018	525	9,786
Exercise of stock options			5				5
Exercise of stock options (in Shares)		41
Stock-based compensation		$ 1	570				571
Stock-based compensation (in Shares)		30
Stock issued for matching contributions to the 401(k) Plan			48				48
Stock issued for matching contributions to the 401(k) Plan (in Shares)		19
Purchase of treasury stock						(47)	(47)
Foreign currency translation adjustment				(283)			(283)
Net loss					(3,344)		(3,344)
Balance at Jul. 31, 2019	$ 5	$ 99	23,131	(985)	(15,243)	(47)	6,960
Balance (in Shares) at Jul. 31, 2019	525	9,876
Net proceeds from sales of Class B Common Stock		$ 17	2,092				2,109
Net proceeds from sales of Class B Common Stock (in Shares)		1,734
Exercise of stock options		$ 1	11				12
Exercise of stock options (in Shares)		86
Stock-based compensation		$ 1	450				451
Stock-based compensation (in Shares)		66
Stock issued for matching contributions to the 401(k) Plan			41				41
Stock issued for matching contributions to the 401(k) Plan (in Shares)		26
Purchase of treasury stock						(29)	(29)
Foreign currency translation adjustment				(100)			(100)
Net loss					(559)		(559)
Balance at Jul. 31, 2020	$ 5	$ 118	$ 25,725	$ (1,085)	$ (15,802)	$ (76)	$ 8,885
Balance (in Shares) at Jul. 31, 2020	525	11,788

Consolidated Statements of Cash

Consolidated Statements of Cash Flows - USD ($) $ in Thousands	12 Months Ended
	Jul. 31, 2020	Jul. 31, 2019
Operating activities
Net loss	$ (559)	$ (3,344)
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation and amortization	1,568	1,427
Impairment of investment in privately-held company		250
Loss on disposal of furniture and fixtures		3
Stock-based compensation	492	619
Change in assets and liabilities:
Trade accounts receivable	(274)	644
Prepaid expenses and other current assets	247	277
Other assets	(55)	5
Trade accounts payable and accrued expenses	(118)	(311)
Deferred revenue	821	506
Net cash provided by operating activities	2,122	76
Investing activities
Capitalized software and technology development costs and purchase of equipment	(759)	(1,490)
Investment in privately-held company		(250)
Net cash used in investing activities	(759)	(1,740)
Financing activities
Proceeds from sales of Class B Common Stock	2,250
Payment of issuance costs	(141)
Proceeds from PPP loan payable	218
Repayment of insurance premium loan payable	(141)
Proceeds from exercise of stock options	12	5
Purchase of treasury stock in connection with restricted stock vesting	(29)	(47)
Net cash provided by (used in) financing activities	2,169	(42)
Effect of exchange rate changes on cash and cash equivalents	(30)	(93)
Net increase (decrease) in cash and cash equivalents	3,502	(1,799)
Cash and cash equivalents at beginning of year	1,609	3,408
Cash and cash equivalents at end of year	5,111	1,609
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
Cash payments made for income taxes	1	1
Cash payments made for interest expenses	$ 3
SUPPLEMENTAL SCHEDULE OF NON-CASH INVESTING AND FINANCING ACTIVITIES
Note payable issued for insurance premium financing		$ 141

Description of Business and Sum

Description of Business and Summary of Significant Accounting Policies	12 Months Ended
	Jul. 31, 2020
Accounting Policies [Abstract]
Description of Business and Summary of Significant Accounting Policies	Note 1—Description of Business and Summary of Significant Accounting Policies Description of Business Zedge, Inc. (the “Company”) offers a state-of-the-art digital publishing platform. The Company use this platform to power its consumer-facing mobile personalization app, called Zedge, available in the Google Play store and iTunes, which offers an easy, entertaining and immersive way for end-users to engage with its rich and diverse catalogue of wallpapers, stickers, ringtones, notification sounds and video wallpapers. The Company is evolving by developing new, entertainment-focused apps, that will run on its publishing platform. The Company secures its content from artists, both amateurs and professionals as well as emerging and major brands. Artists have the ability to easily launch a virtual storefront in the Zedge app where they can market and sell their content to the Company’s user base. Zedge app has been installed approximately 450 million times, boasts approximately 32 million monthly active users, or MAU, and has consistently averaged in the ‘Top 100’ most popular free apps in the Google Play store in the United States. The Company conducts business as a single operating segment. The Company’s fiscal year ends on July 31 of each calendar year. Each reference below to a fiscal year refers to the fiscal year ending in the calendar year indicated (e.g., fiscal 2020 refers to the fiscal year ended July 31, 2020). The Spin-Off The Company was formerly a majority-owned subsidiary of IDT Corporation (“IDT”). On June 1, 2016, IDT’s interest in the Company was spun-off by IDT to IDT’s stockholders and the Company became an independent public company through a pro rata distribution of the Company’s common stock held by IDT to IDT’s stockholders (the “Spin-Off”). COVID-19 Impact on Financial and Operational Results The COVID-19 pandemic has caused, and continues to cause, widespread economic disruption impacting the Company in a number of ways, most notably, with a significant decrease in global advertising spend and a decline in mobile handset sales. However, the Company lacks clarity about how the pandemic will influence its future financial and operational results. In light of the uncertainty brough about by the pandemic-impacted operating and economic environment, the Company initially shifted resources and priorities to increase focus on generating incremental revenue at the expense of delivering new product. The Company imposed a temporary hiring freeze and lowered its discretionary spend to preserve cash for mission critical projects. The Company has responded quickly and decisively to the challenges presented by the pandemic in order to ensure the continuity of its service. More recently we have selectively started investing in our products by hiring several software developers and consultants in Lithuania. As of July 31, 2020, the Company had $5.1 million of cash and cash equivalents. The Company has developed contingency plans to preserve liquidity if such actions may be determined to be necessary due to worsening conditions, including related to an increase in impacts from the COVID-19 pandemic or if the effects of the pandemic last longer than currently anticipated. At the current time, the Company does not believe taking such actions is prudent nor, does it expect to need to take such action based on its current forecasts. The Company believes that its existing cash and cash equivalents, together with cash generated by operations will be sufficient to meet its working capital and capital expenditure requirements for the foreseeable future when accounting for the ill effects of the COVID-19 pandemic. The Company considered the impacts of the COVID-19 pandemic on its significant estimates and judgments used in applying its accounting policies in the fiscal year ended July 31, 2020. In light of the pandemic, there is a greater degree of uncertainty in applying these judgments and depending on the duration and severity of the pandemic, changes to its estimates and judgments could result in a meaningful impact to its financial statements in future periods. Of the more significant items subject to a greater degree of uncertainty during this time include estimates of revenue collectability and credit losses related to accounts receivable. Principles of Consolidation The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All significant intercompany accounts and transactions have been eliminated in consolidation. Use of Estimates The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America (“U.S. GAAP”) requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results may differ from those estimates. Revenue Recognition On August 1, 2018, the Company adopted Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) Topic 606, applying the modified retrospective method to those contracts not yet substantially completed as of August 1, 2018. The impact of adopting the new revenue standard was not material to the Company’s consolidated financial statements and there was no adjustment to beginning retained earnings on August 1, 2018. The Company generates revenue from four sources: (1) Advertising; (2) Paid Subscriptions; (3) Zedge Premium and Others and (4) Service. The substantial majority of the Company’s revenue is generated from selling its advertising inventory (“Advertising Revenue”) to advertising networks, advertising exchanges, and direct arrangements with advertisers. The Company’s monthly and yearly subscriptions allow users to prepay a fixed fee to remove unsolicited advertisements from its Android Zedge app although the Company is working on adding additional capabilities to subscriptions including offering subscriptions to iOS Zedge App users. In Zedge Premium, the Company retains 30% as fee when users purchase licensed content using Zedge Credits or unlock licensed content by watching a video or taking a survey on Zedge Premium. In fiscal 2019 the Company also generated revenue from managing and optimizing the advertising inventory of a third-party mobile application publisher, as well as overseeing the billing, collections and reporting related to advertising for this publisher (“Service Revenue”). The contract with this publisher was terminated effective May 31, 2019. Advertising Revenue ers that pay the Company for installations of their app. ● Advertising Networks. An advertising network is a third-party relationship where buyers of advertising inventory go to purchase either specific targeted inventory or a large scale of inventory at a set price. Advertising Networks serve as an indirect source of advertising fill to a variety of branded ad campaigns and performance-based ad campaigns. ● Advertising Exchanges. An advertising exchange is similar to an advertising network, except that the exchange typically bids in real-time for inventory. Advertisers may utilize an exchange when looking for scale or specific audiences, and accept that the price will vary based on when and how much volume of inventory they wish to buy. ● Direct Sales to Advertisers. The Company sell advertising directly to advertisers through a contractual relationship. These relationships typically offer higher than average pricing than realized from sales via advertising networks or advertising exchanges. ● App Installs. The Company earns revenue when a Zedge user installs an app offered by a publisher in the Game Channel that pays the Company a pre-negotiated fee for the installation (referred to as Cost Per Install or CPI). In October 2018, the Company replaced the Game Channel with a game wall which offers Zedge users with a mix of interactive playable ads and HTML5 games which, if installed by the user, generate revenue for Zedge. The Company discontinued game wall in the second quarter of fiscal 2020. The Company recognize advertising revenue as advertisements are delivered to users through impressions, ad views or app installs (depending on the terms agreed upon with the advertiser). For in-app display ads, in-app offers, engagement advertisements and other advertisements, The Company’s performance obligation is satisfied over the life of the relevant contract (i.e., over time), with revenue being recognized as advertising units are delivered. The advertiser may compensate the Company on a cost-per-impression, cost-per-click, cost-per-action or cost-per-install basis. Paid Subscription Revenue Zedge Premium Service Revenue Gross Versus Net Revenue Recognition The Company reports revenue on a gross or net basis based on management’s assessment of whether the Company acts as a principal or agent in the transaction. To the extent the Company acts as the principal, revenue is reported on a gross basis unless the Company is unable to determine the amount on a gross basis, in which case the Company reports revenue on a net basis. The determination of whether the Company act as a principal or an agent in a transaction is based on an evaluation of whether the Company control the good or service prior to transfer to the customer. The Company generally reports its advertising revenue net of amounts due to agencies and brokers because the Company is not the primary obligor in the relevant arrangements, the Company does not finalize the pricing, and the Company does not establish or maintain a direct relationship with the advertiser. Certain advertising arrangements that are directly between us and advertisers are recognized on a gross basis equal to the price paid to us by the customer since the Company is the primary obligor and the Company determines the price. Any third-party costs related to such direct relationships are recognized as direct cost of revenues. The Company reports subscription revenue gross of the fee retained by Google Play, as the subscriber is the Company’s customer in the contract and the Company controls the service prior to the transfer to the subscriber. Concentration of Credit Risk and Significant Customers Financial instruments that potentially subject the Company to concentration of credit risk consist principally of cash, cash equivalents and trade accounts receivable. The Company holds cash and cash equivalents at several major financial institutions, which may exceed FDIC insured limits. Historically, the Company has not experienced any losses due to such concentration of credit risk. The Company’s temporary cash investments policy is to limit the dollar amount of investments with any one financial institution and monitor the credit ratings of those institutions. While the Company may be exposed to credit losses due to the nonperformance of the holders of its deposits, the Company does not expect the settlement of these transactions to have a material effect on its results of operations, cash flows or financial condition. The Company routinely assesses the financial strength of its customers. As a result, the Company believes that its accounts receivable credit risk exposure is limited and has not experienced significant write-downs in its accounts receivable balances. In the fiscal year ended July 31, 2020, two customers represented 29% and 26% of the Company’s revenue, and in the fiscal year ended July 31,2019, three customers represented 28%, 28% and 10% of the Company’s revenue. At July 31, 2020, two customers represented 35% and 32% of the Company’s accounts receivable balance and at July 31, 2019, three customers represented 32%, 17% and 17% of the Company’s accounts receivable balance. All of these significant customers are advertising exchanges operated by leading companies, and the receivables represent many smaller amounts due from advertisers. Direct Cost of Revenues Direct cost of revenues for the Company consists of fees paid to third parties that provide the Company with internet hosting, content serving and filtering, and marketing automation services. Such costs are charged to expense as incurred. Long-Lived Assets Property and equipment is recorded at cost and depreciated on a straight-line basis over its estimated useful lives, which range as follows: capitalized software and technology development costs—3 years; and other—3, 5, 7, 10 or 20 years. Other is comprised of furniture and fixtures, office equipment, video conference equipment, computer hardware and computer software. The Company tests the recoverability of its long-lived assets with finite useful lives whenever events or changes in circumstances indicate that the carrying value of the asset may not be recoverable. The Company tests for recoverability based on the projected undiscounted cash flows to be derived from such asset. If the projected undiscounted future cash flows are less than the carrying value of the asset, the Company will record an impairment loss, if any, based on the difference between the estimated fair value and the carrying value of the asset. The Company generally measures fair value by considering sale prices for similar assets or by discounting estimated future cash flows from such asset using an appropriate discount rate. Cash flow projections and fair value estimates require significant estimates and assumptions by management. Should the estimates and assumptions prove to be incorrect, the Company may be required to record impairments in future periods and such impairments could be material. Capitalized Software and Technology Development Costs The Company accounts for capitalized software and technology development costs in accordance with FASB ASC 350-40. These costs consist of internal development costs on various projects that the Company invested in specific to the various platforms on which the Company operates its service that are capitalized during the application development stage. Capitalized software and technology development costs are included in property and equipment, net and are amortized over the estimated useful life of the software, generally three years. All ordinary maintenance costs are expensed as incurred. Goodwill Goodwill represents the excess of purchase price and related costs over the value assigned to the net tangible and identifiable intangible assets of the business acquired. Under ASC 350, Intangibles-Goodwill and Other The Company performs its annual, or interim, goodwill impairment test by comparing the fair value of its reporting unit with its carrying amount. The Company would recognize an impairment charge for the amount by which the carrying amount exceeds the reporting unit’s fair value; however, the loss recognized would not exceed the total amount of goodwill allocated to that reporting unit. Additionally, the Company considers income tax effects from any tax-deductible goodwill on the carrying amount of its reporting unit when measuring the goodwill impairment loss, if applicable. The Company’s estimated fair value exceeded its carrying value in Step 1 of the Company’s annual impairment tests as of May 1st for the fiscal years ended July 31, 2020 and 2019. The Company concluded that no goodwill impairment existed in the fiscal years ended July 31, 2020 and 2019. The Company uses the market approach (guideline company method) for its Step 1 analysis. Investment in Privately-Held Company The Company’s investment in privately-held company is a non-marketable equity security without readily determinable fair value. On August 1, 2018, the Company adopted a new accounting standard and adjusts the carrying value of its non-marketable equity securities to fair value upon observable transactions for identical or similar investments of the same issuer or upon impairment (referred to as the measurement alternative). All gains and losses on non-marketable equity securities, realized and unrealized, are recognized in interest and other income (expense), net in the consolidated statements of comprehensive loss. The Company periodically evaluates the carrying value of the investment in a privately-held company, when events and circumstances indicate that the carrying amount of the investment may not be recovered. The Company estimates the fair value of the investment to assess whether impairment losses shall be recorded using Level 3 inputs. This investment includes the Company’s holdings in a privately-held company that is not exchange traded and therefore not supported with observable market prices; hence, the Company may determine the fair value by reviewing equity valuation reports, current financial results, long-term plans of the private company, the amount of cash that the privately-held company has on-hand, the ability to obtain additional financing and overall market conditions in which the private company operates or based on the price observed from the most recent completed financing. Cash and Cash Equivalents The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents. Income Taxes The accompanying financial statements include provisions for federal, state and foreign income taxes. The Company recognizes deferred tax assets and liabilities for the future tax consequences attributable to temporary differences between the financial statements carrying amounts of existing assets and liabilities and their respective tax bases. A valuation allowance is provided when it is more likely than not that some portion or all of a deferred tax asset will not be realized. The ultimate realization of deferred tax assets depends on the generation of future taxable income during the period in which related temporary differences become deductible. The Company considers the scheduled reversal of deferred tax liabilities, projected future taxable income and tax planning strategies in its assessment of a valuation allowance. Deferred tax assets and liabilities are measured using the enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date of such change. The Company uses a two-step approach for recognizing and measuring tax benefits taken or expected to be taken in a tax return. The Company determines whether it is more-likely-than-not that a tax position will be sustained upon examination, including resolution of any related appeals or litigation processes, based on the technical merits of the position. In evaluating whether a tax position has met the more-likely-than-not recognition threshold, the Company presumes that the position will be examined by the appropriate taxing authority that has full knowledge of all relevant information. Tax positions that meet the more-likely-than-not recognition threshold are measured to determine the amount of tax benefit to recognize in the financial statements. The tax position is measured at the largest amount of benefit that is greater than 50 percent likely of being realized upon ultimate settlement. Differences between tax positions taken in a tax return and amounts recognized in the financial statements will generally result in one or more of the following: an increase in a liability for income taxes payable, a reduction of an income tax refund receivable, a reduction in a deferred tax asset, or an increase in a deferred tax liability. The Company classifies interest and penalties on income taxes as a component of income tax expense. Contingencies The Company accrues for loss contingencies when both (a) information available prior to issuance of the financial statements indicates that it is probable that a liability had been incurred at the date of the financial statements and (b) the amount of loss can reasonably be estimated. When the Company accrues for loss contingencies and the reasonable estimate of the loss is within a range, the Company records its best estimate within the range. When no amount within the range is a better estimate than any other amount, the Company accrues the minimum amount in the range. The Company discloses an estimated possible loss or a range of loss when it is at least reasonably possible that a loss may have been incurred. Earnings Per Share Basic earnings per share is computed by dividing net income attributable to all classes of common stockholders of the Company by the weighted average number of shares of all classes of common stock outstanding during the applicable period. Diluted earnings per share is computed in the same manner as basic earnings per share, except that the number of shares is increased to include restricted stock still subject to risk of forfeiture and to assume exercise of potentially dilutive stock options using the treasury stock method, unless the effect of such increase is anti-dilutive. The weighted-average number of shares used in the calculation of basic and diluted earnings per share attributable to the Company’s common stockholders consists of the following: Fiscal Year Ended July 31, (in thousands) 2020 2019 (in thousands) Basic weighted-average number of shares 11,126 10,083 Effect of dilutive securities: Stock options - - Non-vested restricted Class B common stock - - Deferred stock units - - Diluted weighted-average number of shares 11,126 10,083 The following shares were excluded from the diluted earnings per share computation because their inclusion would have been anti-dilutive: Fiscal Year Ended July 31, (in thousands) 2020 2019 Stock options 1,227 1,231 Non-vested restricted Class B common stock 105 195 Deferred stock units 61 - Shares excluded from the calculation of diluted earnings per share 1,393 1,426 For both fiscal 2020 and fiscal 2019, the diluted earnings per share equals basic earnings per share because the Company had a net loss and the impact of the assumed exercise of stock options and vesting of restricted stock and deferred stock units would have been anti-dilutive. Stock-Based Compensation The Company recognizes compensation expense for all of its grants of stock-based awards based on the estimated fair value on the grant date. Compensation cost for awards is recognized using the straight-line method over the vesting period. Stock-based compensation is included in selling, general and administrative expense. Fair Value Measurements Fair value of financial and non-financial assets and liabilities is defined as an exit price, which is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. The three-tier hierarchy for inputs used to measure fair value, which prioritizes the inputs to valuation techniques used to measure fair value, is as follows: Level 1 – quoted prices (unadjusted) in active markets for identical assets or liabilities. Level 2 – quoted prices for similar assets and liabilities in active markets or inputs that are observable for the asset or liability, either directly or indirectly through market corroboration, for substantially the full term of the financial instrument. Level 3 – unobservable inputs based on the Company’s assumptions used to measure assets and liabilities at fair value. A financial asset or liability’s classification within the hierarchy is determined based on the lowest level input that is significant to the fair value measurement. The assessment of the significance of a particular input to the fair value measurement requires judgment, and may affect the valuation of the assets and liabilities being measured and their placement within the fair value hierarchy. Derivative Instruments – Foreign Exchange Forward Contracts The Company’s earnings and cash flows are subject to fluctuations due to changes in foreign currency exchange rates, primarily the U.S. Dollar Functional Currency The U.S. Dollar is the Company’s functional currency. The functional currencies for the Company’s subsidiaries that operate outside of the United States are NOK for Zedge Europe AS and EUR for Zedge Lithuania UAB which is a wholly-owned subsidiary of Zedge Europe AS, which are the currencies of the primary economic environments in which they primarily expend cash. The Company translates assets and liabilities denominated in foreign currencies to U.S. Dollars at the exchange rate in effect as of the financial statement date, and translates accounts from the statements of comprehensive using the weighted average exchange rate for the period. Gains or losses resulting from foreign currency translations are recorded in “Accumulated other comprehensive loss” in the accompanying consolidated balance sheets. Foreign currency transaction gains and losses including gains and losses from currency exchange rate changes related to intercompany receivables and payables are reported in “Net loss resulting from foreign exchange transactions” in the accompanying Allowance for Doubtful Accounts The allowance for doubtful accounts reflects the Company’s best estimate of probable losses inherent in the accounts receivable balance. The allowance is determined based on known troubled accounts, historical experience and other currently available evidence. Doubtful accounts are written-off upon final determination that the trade accounts will not be collected. Comprehensive Income (Loss) Comprehensive income (loss) consists of two components, net income (loss) and other comprehensive income (loss). Other comprehensive income (loss) refers to gains and losses that are recorded as an element of stockholders’ equity and are excluded from net income (loss). The Company’s other comprehensive income (loss) and accumulated other comprehensive loss are comprised principally of foreign currency translation adjustments. Leases The Company leases office spaces and equipment in multiple locations under non-cancelable lease agreements. The leases are reviewed for classification as operating and capital leases. For operating leases, rent is recognized on a straight-line basis over the lease period. For capital leases, the Company records the leased asset with a corresponding liability. Payments are recorded as reductions to the liability with an appropriate interest charge recorded based on the then-outstanding remaining liability. Upon adoption of Accounting Standards Update (“ASU”) 2016-02 — Leases Leases Recently Adopted Accounting Standards In February 2016, the FASB issued ASU 2016-02 —Leases The Company adopted this standard in the first quarter of fiscal 2020, effective as of August 1, 2019, using the modified retrospective approach. The adoption of Topic 842 had a material impact on the Company’s consolidated balance sheets, but did not impact its consolidated statements of comprehensive loss, consolidated statements of stockholders’ equity, or consolidated statements of cash flows. There was no adjustment to beginning retained earnings on August 1, 2019. The Company elected the short-term lease recognition exemption for all leases that qualify. Accordingly, the Company did not recognize ROU assets or lease liabilities for leases that qualify, including leases for existing short-term leases in effect at transition and continue to recognize those lease payments as expenses on the Company’s consolidated statements of comprehensive loss on a straight-line basis over the lease term. The Company elected the practical expedient to not separate lease and non-lease components for all its leases. Upon adoption, the Company recognized new ROU assets and lease obligations on the Consolidated Balance Sheet for its operating leases of $538,000 and $512,000, respectively. See Note 10 – Lease for further details. In August 2017, the FASB issued ASU 2017-12 – Derivatives and Hedging (Topic 815): Targeted Improvements to Accounting Hedging Activities Recently Issued Accounting Standards Not Yet Adopted In June 2016, the FASB issued ASU No. 2016-13, Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments In August 2018, the FASB issued Accounting Standard Update No. 2018-13, Changes to Disclosure Requirements for Fair Value Measurements (Topic 820) In August 2018, the FASB issued Accounting Standard Update No. 2018-15, Customer’s Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement That Is a Service Contract, In December 2019, the FASB issued Accounting Standard Update No. 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes

Revenue

Revenue	12 Months Ended
	Jul. 31, 2020
Revenue from Contract with Customer [Abstract]
Revenue	Note 2—Revenue Disaggregation of Revenue The following table summarizes revenue by type of monetization mechanisms of the Zedge app for the periods presented: Fiscal Year Ended July 31, 2020 2019 (in thousands) Advertising revenue $ 7,410 $ 7,939 Paid subscription revenue 1,599 155 Zedge Premium and Shortz revenues 461 130 Service revenue - 592 Total Revenues $ 9,470 $ 8,816 Contract Balances Deferred revenues The Company records deferred revenues when users purchase or earn Zedge Credits. Unused Zedge Credits represent the value of the Company’s unsatisfied performance obligation to its users. Revenue is recognized when Zedge App users redeem Zedge Credits to acquire Zedge Premium content or upon expiration of the Zedge Credits upon 180 days of account inactivity. As of July 31, 2020, and 2019, the Company’s deferred revenue balance related to Zedge Premium was approximately $169,000 and $155,000, respectively. The Company also records deferred revenues related to the unsatisfied performance obligations with respect to subscription revenue. As of July 31, 2020, the Company’s deferred revenue balance related to subscriptions was approximately $1,169,000, representing approximately 504,000 active subscribers. As of July 31, 2019, the Company’s deferred revenue balance related to paid subscriptions was approximately $362,000, representing approximately 134,000 active subscribers which was recognized during fiscal 2020. Total deferred revenues increased $821,000 from $517,000 at July 31, 2019 to $1,338,000 at July 31, 2020, primarily due to the Company’s new revenue streams from subscriptions and Zedge Premium as discussed above. Significant Judgments The advertising networks and advertising exchanges to which we sell our inventory track and report the impressions and installs to Zedge and Zedge recognizes revenues based on these reports. The networks and exchanges base their payments off of those reports and Zedge independently compares the data to each of the client sites to validate the imported data and identify any differences. The number of impressions and installs delivered by the advertising networks and advertising exchanges is determined at the end of each month, which resolves any uncertainty in the transaction price during the reporting period. Practical Expedients The Company expenses the fees retained by Google Play related to the subscriptions revenue when incurred because the duration of the contracts for which the Company pay commissions are less than one year. These costs are included in the selling, general and administrative expenses of the Consolidated Statements of Comprehensive Loss.

Fair Value Measurements

Fair Value Measurements	12 Months Ended
	Jul. 31, 2020
Fair Value Disclosures [Abstract]
Fair Value Disclosures [Text Block]	Note 3—Fair Value Measurements The following table presents the balance of assets and liabilities measured at fair value on a recurring basis: Level 1 (1) Level 2 (2) Level 3 (3) Total (in thousands) July 31, 2020 Assets: Foreign exchange forward contracts $ - $ 10 $ - $ 10 Liabilities: Foreign exchange forward contracts $ - $ - $ - $ - July 31, 2019 Assets: Foreign exchange forward contracts $ - $ - $ - $ - Liabilities: Foreign exchange forward contracts $ - $ 38 $ - $ 38 Fair Value of Other Financial Instruments The Company’s other financial instruments at July 31, 2020 and 2019 included trade accounts receivable, trade accounts payable, insurance premium and other loan payable. The carrying amounts of the trade accounts receivable, trade accounts payable, insurance premium and other loan payable approximated fair value due to their short-term nature.

Derivative Instruments

Derivative Instruments	12 Months Ended
	Jul. 31, 2020
Derivative Instruments and Hedging Activities Disclosure [Abstract]
Derivative Instruments	Note 4—Derivative Instruments The primary risk managed by the Company using derivative instruments is foreign exchange risk. Foreign exchange forward contracts are entered into as hedges against unfavorable fluctuations in the U.S. Dollar to NOK and EUR exchange rates. The Company is party to a Foreign Exchange Agreement with Western Alliance Bank allowing the Company to enter into foreign exchange contracts under its revolving credit facility with the bank (see Note 15). The Company does not apply hedge accounting to these contracts; therefore the changes in fair value are recorded in earnings. By using derivative instruments to mitigate exposures to changes in foreign exchange rates, the Company is exposed to credit risk from the failure of the counterparty to perform under the terms of the contract. The credit or repayment risk is minimized by entering into transactions with high-quality counterparties. The outstanding contracts at July 31, 2020 were as follows: Settlement Date U.S. Dollar Amount NOK Amount Aug-20 $ 350,000 3,216,324 Sep-20 200,000 1,819,629 Oct-20 200,000 1,819,409 Nov-20 200,000 1,819,209 Dec-20 200,000 1,819,109 Jan-21 200,000 1,818,709 Feb-21 200,000 1,818,509 Total $ 1,550,000 14,130,898 Settlement Date U.S. Dollar Amount EUR Amount Sep-20 175,000 149,557 Oct-20 175,000 149,455 Nov-20 175,000 149,365 Dec-20 175,000 149,276 Jan-21 175,000 149,111 Feb-21 175,000 149,009 $ 1,050,000 895,773 The fair value of outstanding derivative instruments recorded in the accompanying consolidated balance sheets were as follows: July 31, 2020 2019 Assets and Liabilities Derivatives: Balance Sheet Location Derivatives not designated or not qualifying as hedging instruments Foreign exchange forward contracts Other current assets $ 10 $ - Foreign exchange forward contracts Accrued expenses and other current liabilities $ - $ 38 The effects of derivative instruments on the consolidated statements of comprehensive loss were as follows: Amount of Loss Recognized on Derivatives 2020 2019 Derivatives not designated or not qualifying as hedging instruments Location of Loss Recognized on Derivatives Foreign exchange forward contracts Net loss resulting from foreign exchange transactions $ (218 ) $ (278 )

Property and Equipment

Property and Equipment	12 Months Ended
	Jul. 31, 2020
Property, Plant and Equipment [Abstract]
Property and Equipment	Note 5—Property and Equipment Property and equipment consisted of the following: July 31, (in thousands) 2020 2019 Capitalized software and technology development costs $ 7,246 $ 9,555 Other 324 310 7,570 9,865 Less accumulated depreciation and amortization (4,986 ) (6,469 ) Total $ 2,584 $ 3,396 Depreciation and amortization expense pertaining to property and equipment was $1.6 million and $1.4 million for the fiscal years ended July 31, 2020 and 2019, respectively.

Goodwill

Goodwill	12 Months Ended
	Jul. 31, 2020
Goodwill and Intangible Assets Disclosure [Abstract]
Goodwill	Note 6—Goodwill The Company’s goodwill related to an acquisition made in a prior period and is carried on the balance sheet of Zedge Europe AS. The table below reconciles the change in the carrying amount of goodwill for the period from July 31, 2018 to July 31, 2020: (in thousands) Balance at July 31, 2018 $ 2,447 Foreign currency translation adjustments (181 ) Balance at July 31, 2019 2,266 Foreign currency translation adjustments (70 ) Balance at July 31, 2020 $ 2,196

Accrued Expenses and Other Curr

Accrued Expenses and Other Current Liabilities	12 Months Ended
	Jul. 31, 2020
Payables and Accruals [Abstract]
Accrued Expenses and Other Current Liabilities	Note 7—Accrued Expenses and Other Current Liabilities Accrued expenses consist of the following: July 31, (in thousands) 2020 2019 Accrued vacation $ 392 $ 503 Accrued payroll taxes 274 183 Accrued payroll and bonuses 132 235 Operating lease liability 232 - Derivative liability - 38 Accrued professional fees - 57 Due to artists 136 56 Other 44 100 Total accrued expenses and other current liabilities $ 1,210 $ 1,172

Equity

Equity	12 Months Ended
	Jul. 31, 2020
Stockholders' Equity Note [Abstract]
Equity	Note 8—Equity Class A Common Stock and Class B Common Stock The rights of holders of Class A common stock and Class B common stock are identical except for certain voting and conversion rights and restrictions on transferability. The holders of Class A common stock and Class B common stock have the right to receive identical dividends per share if and when declared by the Company’s Board of Directors. In addition, the holders of Class A common stock and Class B common stock have identical and equal priority rights per share in liquidation. The Class A common stock and Class B common stock do not have any other contractual participation rights. The holders of Class A common stock are entitled to three votes per share and the holders of Class B common stock are entitled to one-tenth of a vote per share. Each share of Class A common stock may be converted into one share of Class B common stock, at any time, at the option of the holder. Shares of Class A common stock are subject to certain limitations on transferability that do not apply to shares of Class B common stock.

Commitments and Contingencies

Commitments and Contingencies	12 Months Ended
	Jul. 31, 2020
Commitments and Contingencies Disclosure [Abstract]
Commitments and Contingencies	Note 9—Commitments and Contingencies Legal Proceedings In March 2014, Saregama India, Limited filed a lawsuit against the Company before the Barasat District Court, seeking approximately $1.6 million as damages and an injunction for copyright infringement. Saregama India alleged that the Company made available Saregama India’s sound recordings through the Company’s platform with full knowledge that the sound recordings had been uploaded and were being communicated to the public without obtaining any license from Saregama India. On August 20, 2019, the Court lifted the injunction and, subsequently, Saregama India executed a consent pursuant to which the case against the Company was dismissed. The Company may from time to time be subject to other legal proceedings that arise in the ordinary course of business. Although there can be no assurance in this regard, the Company does not expect any of those legal proceedings to have a material adverse effect on the Company’s results of operations, cash flows or financial condition.

Leases

Leases	12 Months Ended
	Jul. 31, 2020
Leases [Abstract]
Leases	Note 10— Leases At the inception of certain arrangements, the Company determines whether the arrangement is or contains a lease based on the unique facts and circumstances present. Operating leases are included in other assets, accrued expenses and other current liabilities, and other liabilities on the Company’s Consolidated Balance Sheets. The Company does not have any finance leases. Leases with a term greater than one year are recognized on the Consolidated Balance Sheet as right-of-use (“ROU”) assets, lease obligations and, if applicable, long-term lease obligations in the line items cited above. The Company has elected not to recognize leases with terms of one year or less on the Consolidated Balance Sheets. Lease obligations and their corresponding ROU assets are recorded based on the present value of lease payments over the expected lease term. As the interest rate implicit in lease contracts is typically not readily determinable, the Company utilizes the appropriate incremental borrowing rate, which is the rate incurred to borrow on a collateralized basis over a similar term an amount equal to the lease payments in a similar economic environment. The lease term may include options to extend or terminate the lease when it is reasonably certain that the Company will exercise that option. The Company has elected to combine lease components (including land, building or other similar items) and non-lease components (including common area maintenance, maintenance, consumables, or other similar items) as a single component and therefore the non-lease components are included the calculation of the present value of lease payments. The lease expense is recognized over the expected term on a straight-line basis. The Company currently leases 11,578 square feet of office space for its technology development center located in Trondheim, Norway, under a noncancelable lease that expires in 2021. The Company uses these facilities to accommodate its product, design and technology team. Additionally, the Company also has or had short-term leases for its offices in 1) New York City (which lease was terminated on July 15, 2020), 2) Vilnius, Lithuania, a satellite development center and 3) Bodo, Norway that meet short-term lease criteria and are not recognized on the Consolidated Balance Sheets. Most leases include one or more options to renew, and the exercise of these options is at the Company’s sole discretion. The Company determined that its options to renew would not be reasonably certain in determining the expected lease term, and therefore are not included as part of its ROU assets and lease liabilities. In calculating the present value of the lease payments, the Company has elected to utilize its estimated incremental borrowing rate based on the remaining lease term and not the original lease term. The depreciable life of assets and leasehold improvements are limited by the expected lease term. The elements of lease expense were as follows (in thousands): Fiscal Year Ended July 31, Operating lease cost $ 227 Other lease cost, net (1) 143 Total lease cost $ 370 (1) Other lease cost, net includes short-term lease costs and variable lease costs, which are immaterial. Rental expense under operating leases was $354,000 for the years ended July 31, 2019. The following table presents the lease-related assets and liabilities recorded on the Consolidated Balance Sheet (in thousands): Operating leases: As of Other assets $ 317 Other current liabilities $ 232 Other liabilities 64 Total operating lease liabilities $ 296 The following table summarizes the weighted average remaining lease term and weighted average discount rate as of July 31, 2020: As of Weighted average remaining lease term: Operating leases 1.42 years Weighted average discount rate: Operating leases 5.00 % Supplemental cash flow information related to leases was as follows (in thousands): Fiscal Year Ended Cash paid for amounts included in the measurement of lease liabilities: Operating cash flows used in operating leases $ 225 Future minimum lease payments under non-cancelable leases for the years ending July 31, 2021 and 2022 are as follows (in thousands): Operating 2021 243 2022 66 Total future minimum lease payments 309 Less imputed interest 13 Total $ 296 As of July 31, 2020, the Company did not have any leases that have not yet commenced that create significant rights and obligations.

Income Taxes

Income Taxes	12 Months Ended
	Jul. 31, 2020
Income Tax Disclosure [Abstract]
Income Taxes	Note 11—Income Taxes The components of loss before income taxes are as follows: Fiscal year ended July 31, 2020 2019 Domestic $ (630 ) $ (3,199 ) Foreign 86 (129 ) Loss before income taxes $ (544 ) $ (3,328 ) Provision for income taxes consisted of the following: Fiscal year ended July 31, 2020 2019 Current: Foreign $ 14 $ 15 Federal - - State 1 1 Total current expense 15 16 Deferred: Foreign - - Federal - - State - - Total deferred expense - - Provision for income taxes $ 15 $ 16 The differences between income taxes expected at the U.S. federal statutory income tax rate and income taxes reported were as follows: Fiscal year ended July 31, 2020 2019 U.S federal income tax (benefit) at statutory rate $ (114 ) $ (699 ) State tax (net of federal benefit) 29 (449 ) Change in valuation allowance 13 1,147 Foreign tax rate differential (6 ) 7 Stock based compensation and employement credits - (3 ) Other 93 13 Provision for income taxes $ 15 $ 16 On March 27, 2020, the CARES Act was signed into law. The Act contains several new or changed income tax provisions, including but not limited to the following: increased limitation threshold for determining deductible interest expense, class life changes to qualified improvements (in general, from 39 years to 15 years), and the ability to carry back net operating losses incurred from tax years 2018 through 2020 up to the five preceding tax years. Most of these provisions are either not applicable or have no material effect on the Company. Significant components of the Company’s deferred tax assets and deferred tax liabilities are as follows: July 31, 2020 2019 Deferred tax assets: Net operating loss carryforwards $ 1,783 $ 1,616 Reserves and accruals 185 370 Stock-based compensation 242 211 Net deferred tax assets 2,210 2,197 Less valuation allowance (2,210 ) (2,197 ) Total deferred tax assets $ - $ - At July 31, 2020, the Company had available U.S. federal and state net operating loss (“NOL”) carryforwards from domestic operations of approximately $5.6 million and $5.9 million, respectively, to offset future taxable income. Approximately $3.3 million federal NOLs can be carried forward indefinitely but it is limited to 80% of future taxable income. The federal and state NOL carryforwards will begin to expire in 2036. As of July 31, 2020, the Company has available NOL carryforwards of approximately $433,000 to offset future foreign taxable income. Due to its history of losses, the Company believes that it is more-likely-than-not that substantially all of the deferred tax assets will not be realized. Therefore, the Company has a full valuation allowance on all U.S. and foreign deferred tax assets. The change in the valuation allowance is as follows: Fiscal year ended July 31, Balance at beginning of year Additions charged to costs and expenses Deductions Balance at end of year 2020 Reserves deducted from deferred income taxes, net: Valuation allowance $ 2,197 $ 13 $ - $ 2,210 2019 Reserves deducted from deferred income taxes, net: Valuation allowance $ 1,050 $ 1,147 $ - $ 2,197 At July 31, 2020 and 2019, the Company did not have any unrecognized tax benefits and did not anticipate any significant changes to the unrecognized tax benefits within twelve months of this reporting date. In the fiscal years ended July 31, 2020 and 2019, the Company recorded no interest and penalties on income taxes. At July 31, 2020 and 2019, there was no accrued interest included in income taxes payable. The Company currently remains subject to examinations of its U.S. tax returns as follows: U.S. federal tax returns for fiscal 2017 to fiscal 2019, state and local tax returns generally for fiscal 2017 to fiscal 2019 and foreign tax returns generally for fiscal 2018 to fiscal 2019. In connection with the Spin-Off, the Company and IDT entered into various agreements prior to the Spin-Off including a Separation and Distribution Agreement to effect the separation and provide a framework for the Company’s relationship with IDT after the Spin-Off, and a Tax Separation Agreement, which sets forth the responsibilities of the Company and IDT with respect to, among other things, liabilities for federal, state, local and foreign taxes for periods before and including the Spin-Off, the preparation and filing of tax returns for such periods and disputes with taxing authorities regarding taxes for such periods. Pursuant to Separation and Distribution Agreement, among other things, the Company indemnifies IDT and IDT indemnifies the Company for losses related to the failure of the other to pay, perform or otherwise discharge, any of the liabilities and obligations set forth in the agreement. Pursuant to the Tax Separation Agreement, among other things, IDT indemnifies the Company from all liability for taxes of the Company and any of its subsidiaries or relating to its business with respect to taxable periods ending on or before the Spin-Off, and the Company indemnifies IDT from all liability for taxes of the Company and any of its subsidiaries or relating to its business accruing after the Spin-Off. Notwithstanding the foregoing, the Company is responsible for, and IDT has no obligation to indemnify the Company for, any tax liability of the Company resulting from an audit, examination or other proceeding related to any tax returns that relate solely to it and its subsidiaries regardless of whether such tax return relates to a period prior to or following the Spin-Off. Research and Development Credits As of July 31, 2020 and 2019, the balance of the Company’s receivable from Norway’s SkatteFUNN government program designed to stimulate research and development in Norwegian trade and industry was $0 and $35,000, respectively, which was included in “Other current assets” in the consolidated balance sheet. The Company has not worked on SkatteFUNN approved projects since January 2018.

Stock-Based Compensation

Stock-Based Compensation	12 Months Ended
	Jul. 31, 2020
Share-based Payment Arrangement [Abstract]
Stock-Based Compensation	Note 12—Stock-Based Compensation 2016 Stock Option and Incentive Plan The Company adopted the Zedge, Inc. 2016 Stock Option and Incentive Plan (as amended to date, the “2016 Incentive Plan”), which became effective upon the consummation of the Spin-Off. The 2016 Incentive Plan is intended to provide incentives to executive officers, employees, directors and consultants of the Company. Incentives available under the 2016 Incentive Plan include restricted stock, deferred stock unit, stock options and stock appreciation rights. The 2016 Incentive Plan is administered by the Compensation Committee of the Company’s Board of Directors. In November 2019, the Company’s Board of Directors amended the 2016 Incentive Plan to increase the number of shares of the Company’s Class B common stock available for the grant of awards thereunder by an additional 230,000 shares to an aggregate of 1,271,000 shares. This amendment was ratified by the Company’s stockholders during Annual Meeting held on January 13, 2020. At July 31, 2020, there were 262,000 shares of the Company’s Class B common stock available for awards under the 2016 Incentive Plan. Pursuant to the 2016 Incentive Plan, the option exercise price for all stock option awards that are designated as “Incentive Stock Options” must not be less than the Fair Market Value of the shares of Class B Common Stock covered by the option award on the date of grant. In general, Fair Market Value means the closing sale price per share of Class B Common Stock on the exchange on which the Class B Common Stock is principally traded for the last preceding date on which there was a sale of Class B Common Stock on such exchange. In the fiscal years ended July 31, 2020 and 2019 there was no income tax benefit resulting from tax deductions in excess of the compensation cost recognized for the Company’s stock-based compensation. Stock Options The Company’s option awards generally have a maximum term of 10 years from grant date, are exercisable upon vesting unless otherwise designated for early exercise by the Board of Directors at the time of grant and are pursuant to individual written agreements. Grants generally vest over a three-year period. Certain option agreements provide for accelerated vesting of options upon the effective date of an initial public offering or a change in control of the Company. In fiscal years 2020 and 2019, the Compensation Committee approved equity grants of options to purchase 207,996 and 27,493 shares respectively of the Company’s Class B common stock to various executives, consultants and employees, vesting mostly over a three-year period. Unrecognized compensation expense related to these grants were $265,000 and $33,000 in fiscal 2020 and 2019 respectively based on the estimated fair value of the options on the grant dates. In fiscal 2020, the Company received proceeds of $11,571 from the exercise of stock options for which the Company issued 86,197 shares of its Class B common stock. In fiscal 2019, the Company received proceeds of $5,291 from the exercise of stock options for which the Company issued 40,700 shares of its Class B common stock. The Company cancelled or forfeited options grants of 126,000 shares and 69,000 shares in fiscal 2020 and fiscal 2019 respectively primarily due to employee resignations or layoffs. The fair value of stock options was estimated on the date of the grant using a Black-Scholes valuation model (“BSM”) and the assumptions in the following table. Expected volatility is based on historical volatility of the Company’s Class B common stock and other factors. The Company uses historical data on exercise of stock options, post vesting forfeitures and other factors to estimate the expected term of the stock-based payments granted. The risk-free rate is based on the U.S. Treasury yield curve in effect at the time of grant. The Company used the following weighted average assumptions in its BSM pricing model: Fiscal year ended July 31, 2020 2019 Expected term 6.0 years 6.0 years Volatility 82.9 % 73.8 % Risk free interest rate 1.6 % 2.7 % Dividends — — The following represents option activity for the fiscal years ended July 31, 2020 and 2019, including options granted prior to the spin-off on June 1, 2016 and options granted under the 2016 Incentive Plan adopted on June 2, 2016: Number of Weighted- Weighted- Aggregate Intrinsic Value Outstanding at July 31, 2018 1,314 $ 1.58 7.40 $ 2,055 Granted 27 1.80 Exercised (41 ) 0.13 Cancelled / forfeited (69 ) 1.99 Outstanding at July 31, 2019 1,231 $ 1.60 6.32 $ 642 Granted 208 1.82 Exercised (86 ) 0.13 Cancelled / forfeited (126 ) 1.35 Outstanding at July 31, 2020 1,227 $ 1.76 5.95 $ 402 Exercisable at July 31, 2020 1,000 $ 1.75 5.20 $ 396 The following table summarizes the weighted average grant date fair value of options granted, intrinsic value of options exercised and fair value of awards vested in the periods indicated: July 31, 2020 2019 Weighted average grant date fair value of options granted $ 1.28 $ 1.19 Intrinsic value of options exercised 109 66 Fair value of awards vested 197 252 At July 31, 2020, there was $217,000 of total unrecognized compensation cost related to non-vested stock options, which is expected to be recognized over a weighted-average period of 2.4 years. Restricted Stock In fiscal 2020, the Company granted 30,534 restricted shares of its Class B common stock, which vested over a six-month period, to its interim Chief Executive Officer at a grant date fair value of $1.97 per share. The Company also granted 1,411 restricted shares of its Class B common stock, which vested over three year, to Chairman of the Board at a grant date fair value of $1.97 per share. In fiscal 2020, the Company granted 34,066 restricted shares of its Class B common stock, which vested immediately, to its non-employee Board of Directors at an average grant date fair value of $1.41 per share. In fiscal 2019, the Company granted 30,558 restricted shares of its Class B common stock, which vested immediately, to its non-employee Board of Directors at an average grant date fair value of $2.33 per share. These shares were awarded pursuant to the non-employee Board of Director’s semi-annual grant. At July 31, 2020, there were 105,128 non-vested restricted shares of the Company’s Class B common stock. At July 31, 2020, there was $132,000 of total unrecognized compensation cost related to these non-vested restricted shares, which is expected to be recognized over a weighted-average period of 0.9 years. The following represents restricted shares activity for the fiscal years ended July 31, 2020 and 2019: Number of Shares Weighted Average Grant Date Fair Value Non-vested stock award as of July 31, 2018 301,506 $ 2.28 Granted - - Vested (106,131 ) 2.30 Forfeited - - Non-vested stock award as of July 31, 2019 195,375 2.33 Granted 31,945 1.97 Vested (122,192 ) 2.26 Forfeited - - Non-vested stock award as of July 31, 2020 105,128 $ 2.30 Deferred Stock Units In fiscal 2020, the Compensation Committee approved the grant of 92,544 Deferred Stock Units (DSUs) to 13 of its non-executive employees based in Norway and Lithuania. Each DSU represents a right to receive one share of Class B Common Stock. The DSUs primarily vest over a four-year period from grant. On the grant date, unrecognized compensation expense related to this grant was an aggregate of $144,000 based on the estimated fair value of the DSUs on the grant date. The unrecognized compensation expense is being recognized on a straight-line basis over the vesting period. At July 31, 2020, unrecognized compensation expense related to unvested DSUs was an aggregate of $69,000 which is expected to be recognized over a weighted-average period of 3.0 years. The following represents restricted shares activity for the fiscal years ended July 31, 2020: Number of Weighted Non-vested DSU award as of July 31, 2019 - $ - Granted 92,544 1.55 Vested - - Forfeited (32,000 ) 1.54 Non-vested DSU award as of July 31, 2020 60,544 $ 1.56

Related Party Transactions

Related Party Transactions	12 Months Ended
	Jul. 31, 2020
Related Party Transactions [Abstract]
Related Party Transactions Disclosure [Text Block]	Note 13—Related Party Transactions Following the Spin-Off, IDT charges the Company for services it provides pursuant to the Transition Services Agreement (“TSA”). In fiscal 2020 the Company was charged by IDT a total of $107,000 for legal services. In addition, the Company charged IDT $148,000 for consulting services provided to IDT by a Zedge employee. As of July 31, 2020, IDT owed the Company $39,000. The activities between the Company and IDT were as follows: Fiscal years ended July 31, 2020 2019 Balance at beginning of year $ - $ 1 Legal services provided by IDT 107 117 Consulting services provided to IDT (148 ) (96 ) Cash payments received from IDT 14 4 Cash payments made to IDT (12 ) (26 ) Due (from) to IDT* $ (39 ) $ - * Due from IDT is included in other current assets. Due to IDT is included in accrued expenses and other current liabilities. In the fiscal years ended July 31, 2020 and 2019, the Company paid $143,000 and $171,000, respectively, to Braze Inc. (formerly “Appboy, Inc.”) for use of its customer relationship management and lifecycle marketing platform. The former Chief Executive Officer and Co-Founder of Braze, Inc. is a member of the Company’s Board of Directors. In the fiscal years ended July 31, 2020 and 2019, the Company paid $35,000 and $57,500, respectively, to Activist Artists Management, LLC pursuant to certain referral agreement. A member of the Company’s Board of Directors owns 33.4% of Activist Artist with which the Company entered into an amended retainer agreement on August 1, 2020, pursuant to which the Company pays Activist Artists $3,750 per month, plus possible commissions.

Business Segment and Geographic

Business Segment and Geographic Information	12 Months Ended
	Jul. 31, 2020
Segment Reporting [Abstract]
Business Segment and Geographic Information	Note 14—Business Segment and Geographic Information The Company provides a content platform, worldwide, centered on self-expression, attracting both creators looking to promote their content and consumers who utilize such content to express their identity, feelings, tastes and interests. The Company’s platform enables consumers to personalize their mobile devices with mostly free, high-quality ringtones, wallpapers, home screen app icons, widgets and notification sounds. In March 2018, the Company completed its rollout of Net long-lived assets and total assets held outside of the United States, which are located primarily in Norway, were as follows: United States Foreign Total (in thousands) Long-lived assets, net: July 31, 2020 $ 2,513 $ 542 $ 3,055 July 31, 2019 $ 3,304 $ 212 $ 3,516 Total assets: July 31, 2020 $ 7,730 $ 4,275 $ 12,005 July 31, 2019 $ 5,508 $ 3,499 $ 9,007

Revolving Credit Facility

Revolving Credit Facility	12 Months Ended
	Jul. 31, 2020
Debt Disclosure [Abstract]
Revolving Credit Facility	Note 15—Revolving Credit Facility As of September 27, 2016, the Company entered into a loan and security agreement with Western Alliance Bank for a revolving credit facility of up to $2.5 million for an initial two years term which was extended for another two years term expiring September 26, 2020. Advances under this facility may not exceed the lesser of $2.5 million or 80% of the Company’s eligible accounts receivable, subject to certain concentration limits. The revolving credit facility is secured by a lien on substantially all of the Company’s assets. The outstanding principal amount bears interest per annum at the greater of 5.0% or the prime rate plus 1.25%. Interest is payable monthly and all outstanding principal and any accrued and unpaid interest is due on the maturity date of September 26, 2020. The Company is required to pay an annual facility fee of $12,500 to Western Alliance Bank. The Company is also required to comply with various affirmative and negative covenants and to maintain certain financial ratios during the term of the revolving credit facility. The covenants include a prohibition on the Company paying any dividend on its capital stock. The Company may terminate this agreement at any time without penalty or premium provided that it pays down any outstanding principal, accrued interest and bank expenses. At July 31, 2020, there were no amounts outstanding under the revolving credit facility and the Company was in compliance with all of the covenants. On September 25, 2020, this agreement was extended for another two-year term at substantially comparable terms except for the minimum interest rate which was reduced from 5.0% to 3.5%, and the facility was reduced from $2.5 million to $2.0 million at the Company’s request. As of November 16, 2016, the Company entered into a Foreign Exchange Agreement with Western Alliance Bank to allow the Company to enter into foreign exchange contracts not to exceed $5.0 million in the aggregate at any point in time under its revolving credit facility. This limit was raised to approximately $6.5 million pursuant to the Loan and Security Modification Agreement dated May 30, 2018. The available borrowing under the revolving credit facility is reduced by an applicable foreign exchange reserve percentage as determined by Western Alliance Bank, in its reasonable discretion from time to time, which was initially set at 10% of the nominal amount of the foreign exchange contracts in effect at the relevant time. In December 2016, the applicable foreign exchange reserve percentage was changed so that the reduction of available borrowing for major currency forward contracts of less than six months tenor is set at 10% of the nominal amount of the foreign exchange contracts, and for contracts over six months tenor, 12.5% of the nominal amount of the foreign exchange contracts. At July 31, 2020, there were $2.6 million of outstanding foreign exchange contracts under the credit facility, which reduced the available borrowing under the revolving credit facility by $269,000 see Note 4 above.

Defined Contribution Plan

Defined Contribution Plan	12 Months Ended
	Jul. 31, 2020
Retirement Benefits [Abstract]
Defined Contribution Plan	Note 16—Defined Contribution Plan In September 2016, the Company adopted a 401(k) Plan, effective August 1, 2016, available to all employees meeting certain eligibility criteria. The Plan permits participants to elect pre-tax or after-tax salary deferrals that will be contributed to the Plan, not to exceed the limits established by the Internal Revenue Code. The Plan provides for enhanced safe harbor employer matching contributions. All contributions made by participants and safe harbor matching contributions by the Company will be fully vested. The Company’s Class A common stock and Class B common stock are not investment options for elective deferrals by the Plan’s participants. However, matching contributions may be made in shares of the Company. The Company’s cost for matching contributions to the Plan were $41,000 and $48,000 for the fiscal years ended July 31, 2020 and 2019, respectively. In lieu of making cash contributions, the Company opted to contribute 26,193 shares and 19,479 shares of the Company’s Class B common stock to the Plan for fiscal 2020 and fiscal 2019, respectively.

Investment in Privately-Held Co

Investment in Privately-Held Company	12 Months Ended
	Jul. 31, 2020
Investment In Privately Held Company [Abstract]
Investment in Privately-Held Company	Note 17— Investment in Privately-Held Company In August 2018, the Company made a $250,000 investment in TreSensa, Inc. (“TreSensa”), representing a less than 1% equity ownership interest on a fully-diluted basis, and concurrently entered into a playable ad distribution agreement with TreSensa under which the Company shall be paid a higher percentage (when compared to industry norms) of revenue derived from all playable ads provided by TreSensa, from its available catalogue for distribution through the Zedge App. This distribution agreement was terminated in April 2019. The Company’s ownership interest in TreSensa, a privately-held company, is comprised of non-marketable equity securities without a readily determinable fair value. On August 1, 2018, the Company adopted ASU 2016-01, a new standard on the classification and measurement for non-marketable securities. The Company adjusts the carrying value of its non-marketable equity securities to fair value upon observable transactions for identical or similar investments of the same issuer or upon impairment (referred to as the measurement alternative). All gains and losses on non-marketable equity securities, realized and unrealized, are recognized in interest and other income (expense), net. The Company periodically evaluates the carrying value of the investments in privately-held company when events and circumstances indicate that the carrying amount of the investment may not be recovered. The Company estimates the fair value of the investments to assess whether impairment losses shall be recorded using Level 3 inputs. These investments include the Company’s holdings in privately-held company that are not exchange traded and therefore not supported with observable market prices; hence, the Company may determine the fair value by reviewing equity valuation reports, current financial results, long-term plans of the privately-held company, the amount of cash that the privately-held company have on-hand, the ability to obtain additional financing and overall market conditions in which the privately-held company operate or based on the price observed from the most recent completed financing round. TreSensa has incurred quarterly operating losses for several consecutive quarters which was funded in large part through short-term borrowings. The Company recorded an impairment charges of $250,000 in July 2019 which was included in interest and other income (expense), net in the consolidated statements of comprehensive loss, and reduced the carrying value of the Company’s non-marketable equity securities to $0 as of July 31, 2020. On June 30, 2020, TreSensa agreed to transfer substantially all of its assets to its lender in full satisfaction of its obligations under certain loan agreement dated March 27, 2020.

Loans Payable

Loans Payable	12 Months Ended
	Jul. 31, 2020
Loans Payable [Abstract]
Loans Payable	Note 18—Loans Payable On July 16, 2019, the Company obtained a loan of $140,000 to pay for its insurance coverages, repayable in nine equal installments of $15,976 starting from September 1, 2019 which represented a 4.79% annual percentage interest rate. Effective August 1, 2020, the Company obtained a loan of $181,462 to pay for its insurance coverages, repayable in nine equal installments of $20,491 starting from September 1, 2020 which represented a 3.89% annual percentage interest rate. On March 27, 2020, Congress passed CARES Act to provide an estimated $2.2 trillion to fight the COVID-19 pandemic and stimulate the U.S. economy, including $349 billion that was earmarked for the Paycheck Protection Program (PPP) to provide certain small businesses with liquidity to support their operations, to be administered by the Small Business Administration (SBA). An additional $310 billion was later authorized for the PPP. Under the PPP, eligible small businesses can apply to an SBA-approved lender for a loan that doesn’t require collateral or personal guarantees. The loans have a 1% fixed interest rate and are due in two years. However, they are eligible for forgiveness (in full or in part, including any accrued interest) under certain conditions. For loans (or parts of loans) that are forgiven, the lender will collect the forgiven amount from the U.S. government. The Company believes it qualified for a PPP loan and applied for and received a $218,000 loan from Western Alliance Bank, a loan servicer and the Company’s lender (see Note 15), on April 22, 2020. The Company is using these proceeds primarily for payroll purposes for U.S. employees during the covered period provided under the PPP (which was extended to 24 weeks) and therefore expects that most of this loan will be forgiven. Any portion of the loan that is not forgiven will be due two years after inception of the loan.

Sales of Class B Common Stock

Sales of Class B Common Stock	12 Months Ended
	Jul. 31, 2020
Sale Of Common Stock [Abstract]
Sales of Class B Common Stock	Note 19—Sales of Class B Common Stock On February 5, 2020, the Company closed on its registered direct offering of 1,734,459 shares of its Class B common stock for gross proceeds of $2.25 million. The Company sold 1,657,813 shares at a purchase price of $1.28 per share which represented a 20% discount from the 10 Day Volume Weighted Average Price (VWAP) through January 31, 2020, and certain Company insiders purchased an additional 76,646 shares at a purchase price of $1.67 per share, the closing price on February 3, 2020. In connection with this offering, the Company incurred a total issuance costs of $141,000. The Company intends to use the net proceeds from the offering for working capital and other general corporate purposes.

Accounting Policies, by Policy

Accounting Policies, by Policy (Policies)	12 Months Ended
	Jul. 31, 2020
Accounting Policies [Abstract]
Description of Business	Description of Business Zedge, Inc. (the “Company”) offers a state-of-the-art digital publishing platform. The Company use this platform to power its consumer-facing mobile personalization app, called Zedge, available in the Google Play store and iTunes, which offers an easy, entertaining and immersive way for end-users to engage with its rich and diverse catalogue of wallpapers, stickers, ringtones, notification sounds and video wallpapers. The Company is evolving by developing new, entertainment-focused apps, that will run on its publishing platform. The Company secures its content from artists, both amateurs and professionals as well as emerging and major brands. Artists have the ability to easily launch a virtual storefront in the Zedge app where they can market and sell their content to the Company’s user base. Zedge app has been installed approximately 450 million times, boasts approximately 32 million monthly active users, or MAU, and has consistently averaged in the ‘Top 100’ most popular free apps in the Google Play store in the United States. The Company conducts business as a single operating segment. The Company’s fiscal year ends on July 31 of each calendar year. Each reference below to a fiscal year refers to the fiscal year ending in the calendar year indicated (e.g., fiscal 2020 refers to the fiscal year ended July 31, 2020).
The Spin-Off	The Spin-Off The Company was formerly a majority-owned subsidiary of IDT Corporation (“IDT”). On June 1, 2016, IDT’s interest in the Company was spun-off by IDT to IDT’s stockholders and the Company became an independent public company through a pro rata distribution of the Company’s common stock held by IDT to IDT’s stockholders (the “Spin-Off”).
COVID-19 Impact on Financial and Operational Results	COVID-19 Impact on Financial and Operational Results The COVID-19 pandemic has caused, and continues to cause, widespread economic disruption impacting the Company in a number of ways, most notably, with a significant decrease in global advertising spend and a decline in mobile handset sales. However, the Company lacks clarity about how the pandemic will influence its future financial and operational results. In light of the uncertainty brough about by the pandemic-impacted operating and economic environment, the Company initially shifted resources and priorities to increase focus on generating incremental revenue at the expense of delivering new product. The Company imposed a temporary hiring freeze and lowered its discretionary spend to preserve cash for mission critical projects. The Company has responded quickly and decisively to the challenges presented by the pandemic in order to ensure the continuity of its service. More recently we have selectively started investing in our products by hiring several software developers and consultants in Lithuania. As of July 31, 2020, the Company had $5.1 million of cash and cash equivalents. The Company has developed contingency plans to preserve liquidity if such actions may be determined to be necessary due to worsening conditions, including related to an increase in impacts from the COVID-19 pandemic or if the effects of the pandemic last longer than currently anticipated. At the current time, the Company does not believe taking such actions is prudent nor, does it expect to need to take such action based on its current forecasts. The Company believes that its existing cash and cash equivalents, together with cash generated by operations will be sufficient to meet its working capital and capital expenditure requirements for the foreseeable future when accounting for the ill effects of the COVID-19 pandemic. The Company considered the impacts of the COVID-19 pandemic on its significant estimates and judgments used in applying its accounting policies in the fiscal year ended July 31, 2020. In light of the pandemic, there is a greater degree of uncertainty in applying these judgments and depending on the duration and severity of the pandemic, changes to its estimates and judgments could result in a meaningful impact to its financial statements in future periods. Of the more significant items subject to a greater degree of uncertainty during this time include estimates of revenue collectability and credit losses related to accounts receivable.
Principles of Consolidation	Principles of Consolidation The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All significant intercompany accounts and transactions have been eliminated in consolidation.
Use of Estimates	Use of Estimates The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America (“U.S. GAAP”) requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results may differ from those estimates.
Revenue Recognition	Revenue Recognition On August 1, 2018, the Company adopted Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) Topic 606, applying the modified retrospective method to those contracts not yet substantially completed as of August 1, 2018. The impact of adopting the new revenue standard was not material to the Company’s consolidated financial statements and there was no adjustment to beginning retained earnings on August 1, 2018. The Company generates revenue from four sources: (1) Advertising; (2) Paid Subscriptions; (3) Zedge Premium and Others and (4) Service. The substantial majority of the Company’s revenue is generated from selling its advertising inventory (“Advertising Revenue”) to advertising networks, advertising exchanges, and direct arrangements with advertisers. The Company’s monthly and yearly subscriptions allow users to prepay a fixed fee to remove unsolicited advertisements from its Android Zedge app although the Company is working on adding additional capabilities to subscriptions including offering subscriptions to iOS Zedge App users. In Zedge Premium, the Company retains 30% as fee when users purchase licensed content using Zedge Credits or unlock licensed content by watching a video or taking a survey on Zedge Premium. In fiscal 2019 the Company also generated revenue from managing and optimizing the advertising inventory of a third-party mobile application publisher, as well as overseeing the billing, collections and reporting related to advertising for this publisher (“Service Revenue”). The contract with this publisher was terminated effective May 31, 2019. Advertising Revenue ers that pay the Company for installations of their app. ● Advertising Networks. An advertising network is a third-party relationship where buyers of advertising inventory go to purchase either specific targeted inventory or a large scale of inventory at a set price. Advertising Networks serve as an indirect source of advertising fill to a variety of branded ad campaigns and performance-based ad campaigns. ● Advertising Exchanges. An advertising exchange is similar to an advertising network, except that the exchange typically bids in real-time for inventory. Advertisers may utilize an exchange when looking for scale or specific audiences, and accept that the price will vary based on when and how much volume of inventory they wish to buy. ● Direct Sales to Advertisers. The Company sell advertising directly to advertisers through a contractual relationship. These relationships typically offer higher than average pricing than realized from sales via advertising networks or advertising exchanges. ● App Installs. The Company earns revenue when a Zedge user installs an app offered by a publisher in the Game Channel that pays the Company a pre-negotiated fee for the installation (referred to as Cost Per Install or CPI). In October 2018, the Company replaced the Game Channel with a game wall which offers Zedge users with a mix of interactive playable ads and HTML5 games which, if installed by the user, generate revenue for Zedge. The Company discontinued game wall in the second quarter of fiscal 2020. The Company recognize advertising revenue as advertisements are delivered to users through impressions, ad views or app installs (depending on the terms agreed upon with the advertiser). For in-app display ads, in-app offers, engagement advertisements and other advertisements, The Company’s performance obligation is satisfied over the life of the relevant contract (i.e., over time), with revenue being recognized as advertising units are delivered. The advertiser may compensate the Company on a cost-per-impression, cost-per-click, cost-per-action or cost-per-install basis. Paid Subscription Revenue Zedge Premium Service Revenue Gross Versus Net Revenue Recognition The Company reports revenue on a gross or net basis based on management’s assessment of whether the Company acts as a principal or agent in the transaction. To the extent the Company acts as the principal, revenue is reported on a gross basis unless the Company is unable to determine the amount on a gross basis, in which case the Company reports revenue on a net basis. The determination of whether the Company act as a principal or an agent in a transaction is based on an evaluation of whether the Company control the good or service prior to transfer to the customer. The Company generally reports its advertising revenue net of amounts due to agencies and brokers because the Company is not the primary obligor in the relevant arrangements, the Company does not finalize the pricing, and the Company does not establish or maintain a direct relationship with the advertiser. Certain advertising arrangements that are directly between us and advertisers are recognized on a gross basis equal to the price paid to us by the customer since the Company is the primary obligor and the Company determines the price. Any third-party costs related to such direct relationships are recognized as direct cost of revenues. The Company reports subscription revenue gross of the fee retained by Google Play, as the subscriber is the Company’s customer in the contract and the Company controls the service prior to the transfer to the subscriber.
Concentration Risk, Credit Risk, Policy [Policy Text Block]	Concentration of Credit Risk and Significant Customers Financial instruments that potentially subject the Company to concentration of credit risk consist principally of cash, cash equivalents and trade accounts receivable. The Company holds cash and cash equivalents at several major financial institutions, which may exceed FDIC insured limits. Historically, the Company has not experienced any losses due to such concentration of credit risk. The Company’s temporary cash investments policy is to limit the dollar amount of investments with any one financial institution and monitor the credit ratings of those institutions. While the Company may be exposed to credit losses due to the nonperformance of the holders of its deposits, the Company does not expect the settlement of these transactions to have a material effect on its results of operations, cash flows or financial condition. The Company routinely assesses the financial strength of its customers. As a result, the Company believes that its accounts receivable credit risk exposure is limited and has not experienced significant write-downs in its accounts receivable balances. In the fiscal year ended July 31, 2020, two customers represented 29% and 26% of the Company’s revenue, and in the fiscal year ended July 31,2019, three customers represented 28%, 28% and 10% of the Company’s revenue. At July 31, 2020, two customers represented 35% and 32% of the Company’s accounts receivable balance and at July 31, 2019, three customers represented 32%, 17% and 17% of the Company’s accounts receivable balance. All of these significant customers are advertising exchanges operated by leading companies, and the receivables represent many smaller amounts due from advertisers.
Direct Cost of Revenues	Direct Cost of Revenues Direct cost of revenues for the Company consists of fees paid to third parties that provide the Company with internet hosting, content serving and filtering, and marketing automation services. Such costs are charged to expense as incurred.
Long-Lived Assets	Long-Lived Assets Property and equipment is recorded at cost and depreciated on a straight-line basis over its estimated useful lives, which range as follows: capitalized software and technology development costs—3 years; and other—3, 5, 7, 10 or 20 years. Other is comprised of furniture and fixtures, office equipment, video conference equipment, computer hardware and computer software. The Company tests the recoverability of its long-lived assets with finite useful lives whenever events or changes in circumstances indicate that the carrying value of the asset may not be recoverable. The Company tests for recoverability based on the projected undiscounted cash flows to be derived from such asset. If the projected undiscounted future cash flows are less than the carrying value of the asset, the Company will record an impairment loss, if any, based on the difference between the estimated fair value and the carrying value of the asset. The Company generally measures fair value by considering sale prices for similar assets or by discounting estimated future cash flows from such asset using an appropriate discount rate. Cash flow projections and fair value estimates require significant estimates and assumptions by management. Should the estimates and assumptions prove to be incorrect, the Company may be required to record impairments in future periods and such impairments could be material.
Research, Development, and Computer Software, Policy [Policy Text Block]	Capitalized Software and Technology Development Costs The Company accounts for capitalized software and technology development costs in accordance with FASB ASC 350-40. These costs consist of internal development costs on various projects that the Company invested in specific to the various platforms on which the Company operates its service that are capitalized during the application development stage. Capitalized software and technology development costs are included in property and equipment, net and are amortized over the estimated useful life of the software, generally three years. All ordinary maintenance costs are expensed as incurred.
Goodwill	Goodwill Goodwill represents the excess of purchase price and related costs over the value assigned to the net tangible and identifiable intangible assets of the business acquired. Under ASC 350, Intangibles-Goodwill and Other The Company performs its annual, or interim, goodwill impairment test by comparing the fair value of its reporting unit with its carrying amount. The Company would recognize an impairment charge for the amount by which the carrying amount exceeds the reporting unit’s fair value; however, the loss recognized would not exceed the total amount of goodwill allocated to that reporting unit. Additionally, the Company considers income tax effects from any tax-deductible goodwill on the carrying amount of its reporting unit when measuring the goodwill impairment loss, if applicable. The Company’s estimated fair value exceeded its carrying value in Step 1 of the Company’s annual impairment tests as of May 1st for the fiscal years ended July 31, 2020 and 2019. The Company concluded that no goodwill impairment existed in the fiscal years ended July 31, 2020 and 2019. The Company uses the market approach (guideline company method) for its Step 1 analysis.
Investment in Privately-Held Company	Investment in Privately-Held Company The Company’s investment in privately-held company is a non-marketable equity security without readily determinable fair value. On August 1, 2018, the Company adopted a new accounting standard and adjusts the carrying value of its non-marketable equity securities to fair value upon observable transactions for identical or similar investments of the same issuer or upon impairment (referred to as the measurement alternative). All gains and losses on non-marketable equity securities, realized and unrealized, are recognized in interest and other income (expense), net in the consolidated statements of comprehensive loss. The Company periodically evaluates the carrying value of the investment in a privately-held company, when events and circumstances indicate that the carrying amount of the investment may not be recovered. The Company estimates the fair value of the investment to assess whether impairment losses shall be recorded using Level 3 inputs. This investment includes the Company’s holdings in a privately-held company that is not exchange traded and therefore not supported with observable market prices; hence, the Company may determine the fair value by reviewing equity valuation reports, current financial results, long-term plans of the private company, the amount of cash that the privately-held company has on-hand, the ability to obtain additional financing and overall market conditions in which the private company operates or based on the price observed from the most recent completed financing.
Cash and Cash Equivalents	Cash and Cash Equivalents The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents.
Income Taxes	Income Taxes The accompanying financial statements include provisions for federal, state and foreign income taxes. The Company recognizes deferred tax assets and liabilities for the future tax consequences attributable to temporary differences between the financial statements carrying amounts of existing assets and liabilities and their respective tax bases. A valuation allowance is provided when it is more likely than not that some portion or all of a deferred tax asset will not be realized. The ultimate realization of deferred tax assets depends on the generation of future taxable income during the period in which related temporary differences become deductible. The Company considers the scheduled reversal of deferred tax liabilities, projected future taxable income and tax planning strategies in its assessment of a valuation allowance. Deferred tax assets and liabilities are measured using the enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date of such change. The Company uses a two-step approach for recognizing and measuring tax benefits taken or expected to be taken in a tax return. The Company determines whether it is more-likely-than-not that a tax position will be sustained upon examination, including resolution of any related appeals or litigation processes, based on the technical merits of the position. In evaluating whether a tax position has met the more-likely-than-not recognition threshold, the Company presumes that the position will be examined by the appropriate taxing authority that has full knowledge of all relevant information. Tax positions that meet the more-likely-than-not recognition threshold are measured to determine the amount of tax benefit to recognize in the financial statements. The tax position is measured at the largest amount of benefit that is greater than 50 percent likely of being realized upon ultimate settlement. Differences between tax positions taken in a tax return and amounts recognized in the financial statements will generally result in one or more of the following: an increase in a liability for income taxes payable, a reduction of an income tax refund receivable, a reduction in a deferred tax asset, or an increase in a deferred tax liability. The Company classifies interest and penalties on income taxes as a component of income tax expense.
Contingencies	Contingencies The Company accrues for loss contingencies when both (a) information available prior to issuance of the financial statements indicates that it is probable that a liability had been incurred at the date of the financial statements and (b) the amount of loss can reasonably be estimated. When the Company accrues for loss contingencies and the reasonable estimate of the loss is within a range, the Company records its best estimate within the range. When no amount within the range is a better estimate than any other amount, the Company accrues the minimum amount in the range. The Company discloses an estimated possible loss or a range of loss when it is at least reasonably possible that a loss may have been incurred.
Earnings Per Share	Earnings Per Share Basic earnings per share is computed by dividing net income attributable to all classes of common stockholders of the Company by the weighted average number of shares of all classes of common stock outstanding during the applicable period. Diluted earnings per share is computed in the same manner as basic earnings per share, except that the number of shares is increased to include restricted stock still subject to risk of forfeiture and to assume exercise of potentially dilutive stock options using the treasury stock method, unless the effect of such increase is anti-dilutive. The weighted-average number of shares used in the calculation of basic and diluted earnings per share attributable to the Company’s common stockholders consists of the following: Fiscal Year Ended July 31, (in thousands) 2020 2019 (in thousands) Basic weighted-average number of shares 11,126 10,083 Effect of dilutive securities: Stock options - - Non-vested restricted Class B common stock - - Deferred stock units - - Diluted weighted-average number of shares 11,126 10,083 The following shares were excluded from the diluted earnings per share computation because their inclusion would have been anti-dilutive: Fiscal Year Ended July 31, (in thousands) 2020 2019 Stock options 1,227 1,231 Non-vested restricted Class B common stock 105 195 Deferred stock units 61 - Shares excluded from the calculation of diluted earnings per share 1,393 1,426 For both fiscal 2020 and fiscal 2019, the diluted earnings per share equals basic earnings per share because the Company had a net loss and the impact of the assumed exercise of stock options and vesting of restricted stock and deferred stock units would have been anti-dilutive.
Share-based Payment Arrangement [Policy Text Block]	Stock-Based Compensation The Company recognizes compensation expense for all of its grants of stock-based awards based on the estimated fair value on the grant date. Compensation cost for awards is recognized using the straight-line method over the vesting period. Stock-based compensation is included in selling, general and administrative expense.
Fair Value Measurements	Fair Value Measurements Fair value of financial and non-financial assets and liabilities is defined as an exit price, which is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. The three-tier hierarchy for inputs used to measure fair value, which prioritizes the inputs to valuation techniques used to measure fair value, is as follows: Level 1 – quoted prices (unadjusted) in active markets for identical assets or liabilities. Level 2 – quoted prices for similar assets and liabilities in active markets or inputs that are observable for the asset or liability, either directly or indirectly through market corroboration, for substantially the full term of the financial instrument. Level 3 – unobservable inputs based on the Company’s assumptions used to measure assets and liabilities at fair value. A financial asset or liability’s classification within the hierarchy is determined based on the lowest level input that is significant to the fair value measurement. The assessment of the significance of a particular input to the fair value measurement requires judgment, and may affect the valuation of the assets and liabilities being measured and their placement within the fair value hierarchy.
Derivative Instruments – Foreign Exchange Forward Contracts	Derivative Instruments – Foreign Exchange Forward Contracts The Company’s earnings and cash flows are subject to fluctuations due to changes in foreign currency exchange rates, primarily the U.S. Dollar
Functional Currency	Functional Currency The U.S. Dollar is the Company’s functional currency. The functional currencies for the Company’s subsidiaries that operate outside of the United States are NOK for Zedge Europe AS and EUR for Zedge Lithuania UAB which is a wholly-owned subsidiary of Zedge Europe AS, which are the currencies of the primary economic environments in which they primarily expend cash. The Company translates assets and liabilities denominated in foreign currencies to U.S. Dollars at the exchange rate in effect as of the financial statement date, and translates accounts from the statements of comprehensive using the weighted average exchange rate for the period. Gains or losses resulting from foreign currency translations are recorded in “Accumulated other comprehensive loss” in the accompanying consolidated balance sheets. Foreign currency transaction gains and losses including gains and losses from currency exchange rate changes related to intercompany receivables and payables are reported in “Net loss resulting from foreign exchange transactions” in the accompanying
Allowance for Doubtful Accounts	Allowance for Doubtful Accounts The allowance for doubtful accounts reflects the Company’s best estimate of probable losses inherent in the accounts receivable balance. The allowance is determined based on known troubled accounts, historical experience and other currently available evidence. Doubtful accounts are written-off upon final determination that the trade accounts will not be collected.
Comprehensive Income, Policy [Policy Text Block]	Comprehensive Income (Loss) Comprehensive income (loss) consists of two components, net income (loss) and other comprehensive income (loss). Other comprehensive income (loss) refers to gains and losses that are recorded as an element of stockholders’ equity and are excluded from net income (loss). The Company’s other comprehensive income (loss) and accumulated other comprehensive loss are comprised principally of foreign currency translation adjustments.
Leases	Leases The Company leases office spaces and equipment in multiple locations under non-cancelable lease agreements. The leases are reviewed for classification as operating and capital leases. For operating leases, rent is recognized on a straight-line basis over the lease period. For capital leases, the Company records the leased asset with a corresponding liability. Payments are recorded as reductions to the liability with an appropriate interest charge recorded based on the then-outstanding remaining liability. Upon adoption of Accounting Standards Update (“ASU”) 2016-02 — Leases Leases
Recently Adopted Accounting Standards	Recently Adopted Accounting Standards In February 2016, the FASB issued ASU 2016-02 —Leases The Company adopted this standard in the first quarter of fiscal 2020, effective as of August 1, 2019, using the modified retrospective approach. The adoption of Topic 842 had a material impact on the Company’s consolidated balance sheets, but did not impact its consolidated statements of comprehensive loss, consolidated statements of stockholders’ equity, or consolidated statements of cash flows. There was no adjustment to beginning retained earnings on August 1, 2019. The Company elected the short-term lease recognition exemption for all leases that qualify. Accordingly, the Company did not recognize ROU assets or lease liabilities for leases that qualify, including leases for existing short-term leases in effect at transition and continue to recognize those lease payments as expenses on the Company’s consolidated statements of comprehensive loss on a straight-line basis over the lease term. The Company elected the practical expedient to not separate lease and non-lease components for all its leases. Upon adoption, the Company recognized new ROU assets and lease obligations on the Consolidated Balance Sheet for its operating leases of $538,000 and $512,000, respectively. See Note 10 – Lease for further details. In August 2017, the FASB issued ASU 2017-12 – Derivatives and Hedging (Topic 815): Targeted Improvements to Accounting Hedging Activities
Recently Issued Accounting Standards Not Yet Adopted	Recently Issued Accounting Standards Not Yet Adopted In June 2016, the FASB issued ASU No. 2016-13, Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments In August 2018, the FASB issued Accounting Standard Update No. 2018-13, Changes to Disclosure Requirements for Fair Value Measurements (Topic 820) In August 2018, the FASB issued Accounting Standard Update No. 2018-15, Customer’s Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement That Is a Service Contract, In December 2019, the FASB issued Accounting Standard Update No. 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes

Description of Business and S_2

Description of Business and Summary of Significant Accounting Policies (Tables)	12 Months Ended
	Jul. 31, 2020
Accounting Policies [Abstract]
Schedule of weighted-average number of shares used in the calculation of basic and diluted earnings per share	Fiscal Year Ended July 31, (in thousands) 2020 2019 (in thousands) Basic weighted-average number of shares 11,126 10,083 Effect of dilutive securities: Stock options - - Non-vested restricted Class B common stock - - Deferred stock units - - Diluted weighted-average number of shares 11,126 10,083
Schedule of shares were excluded from the diluted earnings per share	Fiscal Year Ended July 31, (in thousands) 2020 2019 Stock options 1,227 1,231 Non-vested restricted Class B common stock 105 195 Deferred stock units 61 - Shares excluded from the calculation of diluted earnings per share 1,393 1,426

Revenue (Tables)

Revenue (Tables)	12 Months Ended
	Jul. 31, 2020
Disclosure Text Block [Abstract]
Schedule of revenue by type of service	Fiscal Year Ended July 31, 2020 2019 (in thousands) Advertising revenue $ 7,410 $ 7,939 Paid subscription revenue 1,599 155 Zedge Premium and Shortz revenues 461 130 Service revenue - 592 Total Revenues $ 9,470 $ 8,816

Fair Value Measurements (Tables

Fair Value Measurements (Tables)	12 Months Ended
	Jul. 31, 2020
Fair Value Disclosures [Abstract]
Schedule of balance of assets and liabilities measured at fair value on a recurring basis	Level 1 (1) Level 2 (2) Level 3 (3) Total (in thousands) July 31, 2020 Assets: Foreign exchange forward contracts $ - $ 10 $ - $ 10 Liabilities: Foreign exchange forward contracts $ - $ - $ - $ - July 31, 2019 Assets: Foreign exchange forward contracts $ - $ - $ - $ - Liabilities: Foreign exchange forward contracts $ - $ 38 $ - $ 38

Derivative Instruments (Tables)

Derivative Instruments (Tables)	12 Months Ended
	Jul. 31, 2020
Derivative Instruments and Hedging Activities Disclosure [Abstract]
Schedule of outstanding foreign exchange contracts	Settlement Date U.S. Dollar Amount NOK Amount Aug-20 $ 350,000 3,216,324 Sep-20 200,000 1,819,629 Oct-20 200,000 1,819,409 Nov-20 200,000 1,819,209 Dec-20 200,000 1,819,109 Jan-21 200,000 1,818,709 Feb-21 200,000 1,818,509 Total $ 1,550,000 14,130,898 Settlement Date U.S. Dollar Amount EUR Amount Sep-20 175,000 149,557 Oct-20 175,000 149,455 Nov-20 175,000 149,365 Dec-20 175,000 149,276 Jan-21 175,000 149,111 Feb-21 175,000 149,009 $ 1,050,000 895,773
Schedule of fair value of derivative assets and liabilities	July 31, 2020 2019 Assets and Liabilities Derivatives: Balance Sheet Location Derivatives not designated or not qualifying as hedging instruments Foreign exchange forward contracts Other current assets $ 10 $ - Foreign exchange forward contracts Accrued expenses and other current liabilities $ - $ 38
Schedule of derivative instruments on consolidated statements of comprehensive loss	Amount of Loss Recognized on Derivatives 2020 2019 Derivatives not designated or not qualifying as hedging instruments Location of Loss Recognized on Derivatives Foreign exchange forward contracts Net loss resulting from foreign exchange transactions $ (218 ) $ (278 )

Property and Equipment (Tables)

Property and Equipment (Tables)	12 Months Ended
	Jul. 31, 2020
Property, Plant and Equipment [Abstract]
Schedule of property and equipment	July 31, (in thousands) 2020 2019 Capitalized software and technology development costs $ 7,246 $ 9,555 Other 324 310 7,570 9,865 Less accumulated depreciation and amortization (4,986 ) (6,469 ) Total $ 2,584 $ 3,396

Goodwill (Tables)

Goodwill (Tables)	12 Months Ended
	Jul. 31, 2020
Disclosure Text Block Supplement [Abstract]
Schedule of change in carrying amount of goodwill	(in thousands) Balance at July 31, 2018 $ 2,447 Foreign currency translation adjustments (181 ) Balance at July 31, 2019 2,266 Foreign currency translation adjustments (70 ) Balance at July 31, 2020 $ 2,196

Accrued Expenses and Other Cu_2

Accrued Expenses and Other Current Liabilities (Tables)	12 Months Ended
	Jul. 31, 2020
Payables and Accruals [Abstract]
Schedule of accrued expenses and other liabilities	July 31, (in thousands) 2020 2019 Accrued vacation $ 392 $ 503 Accrued payroll taxes 274 183 Accrued payroll and bonuses 132 235 Operating lease liability 232 - Derivative liability - 38 Accrued professional fees - 57 Due to artists 136 56 Other 44 100 Total accrued expenses and other current liabilities $ 1,210 $ 1,172

Leases (Tables)

Leases (Tables)	12 Months Ended
	Jul. 31, 2020
Disclosure Text Block [Abstract]
Schedule of lease expense	Fiscal Year Ended July 31, Operating lease cost $ 227 Other lease cost, net (1) 143 Total lease cost $ 370 (1) Other lease cost, net includes short-term lease costs and variable lease costs, which are immaterial.
Schedule of lease-related assets and liabilities	Operating leases: As of Other assets $ 317 Other current liabilities $ 232 Other liabilities 64 Total operating lease liabilities $ 296
Schedule of weighted average remaining lease term and weighted average discount rate	As of Weighted average remaining lease term: Operating leases 1.42 years Weighted average discount rate: Operating leases 5.00 %
Schedule of cash flow information related to leases	Fiscal Year Ended Cash paid for amounts included in the measurement of lease liabilities: Operating cash flows used in operating leases $ 225
Schedule of Future minimum lease payments under non-cancelable leases	Operating 2021 243 2022 66 Total future minimum lease payments 309 Less imputed interest 13 Total $ 296

Income Taxes (Tables)

Income Taxes (Tables)	12 Months Ended
	Jul. 31, 2020
Income Tax Disclosure [Abstract]
Schedule of loss before income taxes	Fiscal year ended July 31, 2020 2019 Domestic $ (630 ) $ (3,199 ) Foreign 86 (129 ) Loss before income taxes $ (544 ) $ (3,328 )
Schedule of Provision for income taxes	Fiscal year ended July 31, 2020 2019 Current: Foreign $ 14 $ 15 Federal - - State 1 1 Total current expense 15 16 Deferred: Foreign - - Federal - - State - - Total deferred expense - - Provision for income taxes $ 15 $ 16
Schedule of income taxes expected at the U.S. federal statutory income tax rate and income taxes	Fiscal year ended July 31, 2020 2019 U.S federal income tax (benefit) at statutory rate $ (114 ) $ (699 ) State tax (net of federal benefit) 29 (449 ) Change in valuation allowance 13 1,147 Foreign tax rate differential (6 ) 7 Stock based compensation and employement credits - (3 ) Other 93 13 Provision for income taxes $ 15 $ 16
Schedule of Significant components of the Company’s deferred tax assets and deferred tax liabilities	July 31, 2020 2019 Deferred tax assets: Net operating loss carryforwards $ 1,783 $ 1,616 Reserves and accruals 185 370 Stock-based compensation 242 211 Net deferred tax assets 2,210 2,197 Less valuation allowance (2,210 ) (2,197 ) Total deferred tax assets $ - $ -
Schedule of change in the valuation allowance	Fiscal year ended July 31, Balance at beginning of year Additions charged to costs and expenses Deductions Balance at end of year 2020 Reserves deducted from deferred income taxes, net: Valuation allowance $ 2,197 $ 13 $ - $ 2,210 2019 Reserves deducted from deferred income taxes, net: Valuation allowance $ 1,050 $ 1,147 $ - $ 2,197

Stock-Based Compensation (Table

Stock-Based Compensation (Tables)	12 Months Ended
	Jul. 31, 2020
Share-based Payment Arrangement [Abstract]
Schedule of weighted average assumptions in its BSM pricing model	Fiscal year ended July 31, 2020 2019 Expected term 6.0 years 6.0 years Volatility 82.9 % 73.8 % Risk free interest rate 1.6 % 2.7 % Dividends — —
Schedule of option activity	Number of Weighted- Weighted- Aggregate Intrinsic Value Outstanding at July 31, 2018 1,314 $ 1.58 7.40 $ 2,055 Granted 27 1.80 Exercised (41 ) 0.13 Cancelled / forfeited (69 ) 1.99 Outstanding at July 31, 2019 1,231 $ 1.60 6.32 $ 642 Granted 208 1.82 Exercised (86 ) 0.13 Cancelled / forfeited (126 ) 1.35 Outstanding at July 31, 2020 1,227 $ 1.76 5.95 $ 402 Exercisable at July 31, 2020 1,000 $ 1.75 5.20 $ 396
Schedule of weighted average grant date fair value of options granted	July 31, 2020 2019 Weighted average grant date fair value of options granted $ 1.28 $ 1.19 Intrinsic value of options exercised 109 66 Fair value of awards vested 197 252
Schedule of restricted shares activity	Number of Shares Weighted Average Grant Date Fair Value Non-vested stock award as of July 31, 2018 301,506 $ 2.28 Granted - - Vested (106,131 ) 2.30 Forfeited - - Non-vested stock award as of July 31, 2019 195,375 2.33 Granted 31,945 1.97 Vested (122,192 ) 2.26 Forfeited - - Non-vested stock award as of July 31, 2020 105,128 $ 2.30
Schedule of restricted shares non-vested deferred stock units	Number of Weighted Non-vested DSU award as of July 31, 2019 - $ - Granted 92,544 1.55 Vested - - Forfeited (32,000 ) 1.54 Non-vested DSU award as of July 31, 2020 60,544 $ 1.56

Related Party Transactions (Tab

Related Party Transactions (Tables)	12 Months Ended
	Jul. 31, 2020
Related Party Transactions [Abstract]
Schedule of change in the Company's liability to IDT	Fiscal years ended July 31, 2020 2019 Balance at beginning of year $ - $ 1 Legal services provided by IDT 107 117 Consulting services provided to IDT (148 ) (96 ) Cash payments received from IDT 14 4 Cash payments made to IDT (12 ) (26 ) Due (from) to IDT* $ (39 ) $ - * Due from IDT is included in other current assets. Due to IDT is included in accrued expenses and other current liabilities.

Business Segment and Geograph_2

Business Segment and Geographic Information (Tables)	12 Months Ended
	Jul. 31, 2020
Segment Reporting [Abstract]
Schedule of net long-lived assets and total assets held outside of the United States	United States Foreign Total (in thousands) Long-lived assets, net: July 31, 2020 $ 2,513 $ 542 $ 3,055 July 31, 2019 $ 3,304 $ 212 $ 3,516 Total assets: July 31, 2020 $ 7,730 $ 4,275 $ 12,005 July 31, 2019 $ 5,508 $ 3,499 $ 9,007

Description of Business and S_3

Description of Business and Summary of Significant Accounting Policies (Details)	12 Months Ended
	Jul. 31, 2020USD ($)	Jul. 31, 2019USD ($)
Description of Business and Summary of Significant Accounting Policies (Details) [Line Items]
Business description	Zedge app has been installed approximately 450 million times, boasts approximately 32 million monthly active users, or MAU, and has consistently averaged in the ‘Top 100’ most popular free apps in the Google Play store in the United States. The Company conducts business as a single operating segment.
Cash and cash equivalents (in Dollars)	$ 5,100,000
License fees, percentage	30.00%
Subscription revenue,percentage	30.00%
Credit purchase, description	Zedge Credits (ranging from 500 credits for $0.99 to 14,000 credits for $19.99), Google Play or iTunes retains 30% of the purchase price as its fee. When a user purchases Zedge Premium content, the artist or brand receives 70% of the actual revenue (“Royalty Payment”) and the Company receives the remaining 30%, which is recognized as revenue.
Operating expenses (in Dollars)	$ 538,000	$ 512,000
Customer One [Member] | Revenue [Member]
Description of Business and Summary of Significant Accounting Policies (Details) [Line Items]
Number of customers	2	3
Concentration risk, percentage	29.00%	28.00%
Customer One [Member] | Accounts Receivable [Member]
Description of Business and Summary of Significant Accounting Policies (Details) [Line Items]
Number of customers	2	3
Concentration risk, percentage	35.00%	32.00%
Customer Two [Member] | Revenue [Member]
Description of Business and Summary of Significant Accounting Policies (Details) [Line Items]
Concentration risk, percentage	26.00%	28.00%
Customer Two [Member] | Accounts Receivable [Member]
Description of Business and Summary of Significant Accounting Policies (Details) [Line Items]
Concentration risk, percentage	32.00%	17.00%
Customer Three [Member] | Revenue [Member]
Description of Business and Summary of Significant Accounting Policies (Details) [Line Items]
Concentration risk, percentage		10.00%
Customer Three [Member] | Accounts Receivable [Member]
Description of Business and Summary of Significant Accounting Policies (Details) [Line Items]
Concentration risk, percentage		17.00%
Software and Software Development Costs [Member]
Description of Business and Summary of Significant Accounting Policies (Details) [Line Items]
Estimated useful lives of long-lived assets	3 years
Furniture and Fixtures [Member]
Description of Business and Summary of Significant Accounting Policies (Details) [Line Items]
Estimated useful lives of long-lived assets	3 years
Office Equipment [Member]
Description of Business and Summary of Significant Accounting Policies (Details) [Line Items]
Estimated useful lives of long-lived assets	5 years
Video Conference Equipment [Member]
Description of Business and Summary of Significant Accounting Policies (Details) [Line Items]
Estimated useful lives of long-lived assets	7 years
Computer Equipment [Member]
Description of Business and Summary of Significant Accounting Policies (Details) [Line Items]
Estimated useful lives of long-lived assets	10 years
Computer Software [Member]
Description of Business and Summary of Significant Accounting Policies (Details) [Line Items]
Estimated useful lives of long-lived assets	20 years

Description of Business and S_4

Description of Business and Summary of Significant Accounting Policies (Details) - Schedule of weighted-average number of shares used in the calculation of basic and diluted earnings per share - shares shares in Thousands	12 Months Ended
	Jul. 31, 2020	Jul. 31, 2019
Schedule of weighted-average number of shares used in the calculation of basic and diluted earnings per share [Abstract]
Basic weighted-average number of shares	11,126	10,083
Stock options
Non-vested restricted Class B common stock
Deferred stock units
Diluted weighted-average number of shares	11,126	10,083

Description of Business and S_5

Description of Business and Summary of Significant Accounting Policies (Details) - Schedule of shares were excluded from the diluted earnings per share - shares shares in Thousands	12 Months Ended
	Jul. 31, 2020	Jul. 31, 2019
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Shares excluded from the calculation of diluted earnings per share	1,393	1,426
Stock options [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Shares excluded from the calculation of diluted earnings per share	1,227	1,231
Non-vested restricted Class B common stock [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Shares excluded from the calculation of diluted earnings per share	105	195
Deferred stock units [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Shares excluded from the calculation of diluted earnings per share	61

Revenue (Details)

Revenue (Details) - USD ($)	12 Months Ended
	Jul. 31, 2020	Jul. 31, 2019
Revenue (Details) [Line Items]
Credits, description	The Company records deferred revenues when users purchase or earn Zedge Credits. Unused Zedge Credits represent the value of the Company’s unsatisfied performance obligation to its users. Revenue is recognized when Zedge App users redeem Zedge Credits to acquire Zedge Premium content or upon expiration of the Zedge Credits upon 180 days of account inactivity.
Deferred revenue		$ 362,000
Unsatisfied performance obligations, description	The Company also records deferred revenues related to the unsatisfied performance obligations with respect to subscription revenue. As of July 31, 2020, the Company’s deferred revenue balance related to subscriptions was approximately $1,169,000, representing approximately 504,000 active subscribers.
Subscription Revenue [Member]
Revenue (Details) [Line Items]
Deferred revenue		134,000
Zedge Premium [Member]
Revenue (Details) [Line Items]
Total deferred revenues		821,000
Deferred revenues increased	$ 1,338,000	517,000
Zedge Premium [Member]
Revenue (Details) [Line Items]
Deferred revenue	$ 169,000	$ 155,000

Revenue (Details) - Schedule of

Revenue (Details) - Schedule of revenue by type of service - USD ($) $ in Thousands	12 Months Ended
	Jul. 31, 2020	Jul. 31, 2019
Revenue (Details) - Schedule of revenue by type of service [Line Items]
Total Revenues	$ 9,470	$ 8,816
Advertising revenue [Member]
Revenue (Details) - Schedule of revenue by type of service [Line Items]
Total Revenues	7,410	7,939
Paid subscription revenue [Member]
Revenue (Details) - Schedule of revenue by type of service [Line Items]
Total Revenues	1,599	155
Zedge Premium and Shortz revenues [Member]
Revenue (Details) - Schedule of revenue by type of service [Line Items]
Total Revenues	461	130
Service revenue [Member]
Revenue (Details) - Schedule of revenue by type of service [Line Items]
Total Revenues		$ 592

Fair Value Measurements (Detai

Fair Value Measurements (Details) - Schedule of balance of assets and liabilities measured at fair value on a recurring basis - USD ($) $ in Thousands	Jul. 31, 2020	Jul. 31, 2019
Assets:
Foreign exchange forward contracts	$ 10
Liabilities:
Foreign exchange forward contracts		38
Fair Value, Inputs, Level 1 [Member] | Fair Value, Recurring [Member]
Assets:
Foreign exchange forward contracts
Liabilities:
Foreign exchange forward contracts
Fair Value, Inputs, Level 2 [Member] | Fair Value, Recurring [Member]
Assets:
Foreign exchange forward contracts	10
Liabilities:
Foreign exchange forward contracts		38
Fair Value, Inputs, Level 3 [Member] | Fair Value, Recurring [Member]
Assets:
Foreign exchange forward contracts
Liabilities:
Foreign exchange forward contracts

Derivative Instruments (Details

Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts	12 Months Ended
	Jul. 31, 2020USD ($)
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	$ 1,050,000
Sep-20 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	175,000
Oct-20 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	175,000
Nov-20 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	175,000
Dec-20 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	175,000
Jan-21 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	175,000
Feb-21 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	175,000
EUR [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	895,773
EUR [Member] | Sep-20 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	149,557
EUR [Member] | Oct-20 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	149,455
EUR [Member] | Nov-20 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	149,365
EUR [Member] | Dec-20 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	149,276
EUR [Member] | Jan-21 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	149,111
EUR [Member] | Feb-21 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	149,009
Western Alliance Bank [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	1,550,000
Western Alliance Bank [Member] | Aug-20 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	350,000
Western Alliance Bank [Member] | Sep-20 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	200,000
Western Alliance Bank [Member] | Oct-20 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	200,000
Western Alliance Bank [Member] | Nov-20 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	200,000
Western Alliance Bank [Member] | Dec-20 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	200,000
Western Alliance Bank [Member] | Jan-21 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	200,000
Western Alliance Bank [Member] | Feb-21 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	200,000
Western Alliance Bank [Member] | NOK [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	14,130,898
Western Alliance Bank [Member] | NOK [Member] | Aug-20 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	3,216,324
Western Alliance Bank [Member] | NOK [Member] | Sep-20 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	1,819,629
Western Alliance Bank [Member] | NOK [Member] | Oct-20 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	1,819,409
Western Alliance Bank [Member] | NOK [Member] | Nov-20 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	1,819,209
Western Alliance Bank [Member] | NOK [Member] | Dec-20 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	1,819,109
Western Alliance Bank [Member] | NOK [Member] | Jan-21 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	1,818,709
Western Alliance Bank [Member] | NOK [Member] | Feb-21 [Member]
Derivative Instruments (Details) - Schedule of outstanding foreign exchange contracts [Line Items]
Amount	$ 1,818,509

Derivative Instruments (Detai_2

Derivative Instruments (Details) - Schedule of fair value of derivative assets and liabilities - USD ($) $ in Thousands	12 Months Ended
	Jul. 31, 2020	Jul. 31, 2019
Schedule of fair value of derivative assets and liabilities [Abstract]
Balance Sheet Location	Other current assets
Foreign exchange forward contracts, Assets	$ 10
Balance Sheet Location	Accrued expenses and other current liabilities
Foreign exchange forward contracts, Liabilities		$ 38

Derivative Instruments (Detai_3

Derivative Instruments (Details) - Schedule of derivative instruments on consolidated statements of comprehensive loss - USD ($) $ in Thousands	12 Months Ended
	Jul. 31, 2020	Jul. 31, 2019
Schedule of derivative instruments on consolidated statements of comprehensive loss [Abstract]
Statement of Comprehensive Loss Location	Net loss resulting from foreign exchange transactions
Foreign exchange forward contracts	$ (218)	$ (278)

Property and Equipment (Details

Property and Equipment (Details) - USD ($) $ in Thousands	12 Months Ended
	Jul. 31, 2020	Jul. 31, 2019
Property, Plant and Equipment [Abstract]
Depreciation and amortization expense	$ 1,568	$ 1,427

Property and Equipment (Detai_2

Property and Equipment (Details) - Schedule of property and equipment - USD ($) $ in Thousands	Jul. 31, 2020	Jul. 31, 2019
Schedule of property and equipment [Abstract]
Capitalized software and technology development costs	$ 7,246	$ 9,555
Other	324	310
Property and equipment, gross	7,570	9,865
Less accumulated depreciation and amortization	(4,986)	(6,469)
Total	$ 2,584	$ 3,396

Goodwill (Details) - Schedule o

Goodwill (Details) - Schedule of change in carrying amount of goodwill - USD ($) $ in Thousands	12 Months Ended
	Jul. 31, 2020	Jul. 31, 2019
Schedule of change in carrying amount of goodwill [Abstract]
Beginning Balance	$ 2,266	$ 2,447
Foreign currency translation adjustments	(70)	(181)
Ending Balance	$ 2,196	$ 2,266

Accrued Expenses and Other Cu_3

Accrued Expenses and Other Current Liabilities (Details) - Schedule of accrued expenses and other liabilities - USD ($) $ in Thousands	Jul. 31, 2020	Jul. 31, 2019
Schedule of accrued expenses and other liabilities [Abstract]
Accrued vacation	$ 392	$ 503
Accrued payroll taxes	274	183
Accrued payroll and bonuses	132	235
Operating lease liability	232
Derivative liability		38
Accrued professional fees		57
Due to artists	136	56
Other	44	100
Total accrued expenses and other current liabilities	$ 1,210	$ 1,172

Commitments and Contingencies (

Commitments and Contingencies (Details) $ in Millions	1 Months Ended
	Mar. 31, 2014USD ($)
Commitments and Contingencies Disclosure [Abstract]
Loss Contingency, Damages Sought, Value	$ 1.6

Leases (Details)

Leases (Details)	12 Months Ended
	Jul. 31, 2020USD ($)ft²
Disclosure Text Block [Abstract]
Lease expires	2021
Area of land | ft²	11,578
Lease, description	1) New York City (which lease was terminated on July 15, 2020), 2) Vilnius, Lithuania, a satellite development center and 3) Bodo, Norway that meet short-term lease criteria and are not recognized on the Consolidated Balance Sheets.
Rental expense under operating leases | $	$ 354,000

Leases (Details) - Schedule of

Leases (Details) - Schedule of lease expense $ in Thousands	12 Months Ended
	Jul. 31, 2020USD ($)
Schedule of lease expense [Abstract]
Operating lease cost	$ 227
Other lease cost, net	143	[1]
Total lease cost	$ 370
[1]	Other lease cost, net includes short-term lease costs and variable lease costs, which are immaterial.

Leases (Details) - Schedule o_2

Leases (Details) - Schedule of lease-related assets and liabilities $ in Thousands	Jul. 31, 2020USD ($)
Schedule of lease-related assets and liabilities [Abstract]
Other assets	$ 317
Other current liabilities	232
Other liabilities	64
Total operating lease liabilities	$ 296

Leases (Details) - Schedule o_3

Leases (Details) - Schedule of weighted average remaining lease term and weighted average discount rate	Jul. 31, 2020
Weighted average remaining lease term:
Operating leases	1 year 153 days
Weighted average discount rate:
Operating leases	5.00%

Leases (Details) - Schedule o_4

Leases (Details) - Schedule of cash flow information related to leases $ in Thousands	12 Months Ended
	Jul. 31, 2020USD ($)
Cash paid for amounts included in the measurement of lease liabilities:
Operating cash flows used in operating leases	$ 225

Leases (Details) - Schedule o_5

Leases (Details) - Schedule of Future minimum lease payments under non-cancelable leases $ in Thousands	Jul. 31, 2020USD ($)
Schedule of Future minimum lease payments under non-cancelable leases [Abstract]
2021	$ 243
2022	66
Total future minimum lease payments	309
Less imputed interest	13
Total	$ 296

Income Taxes (Details)

Income Taxes (Details) - USD ($) $ in Thousands	12 Months Ended
	Jul. 31, 2020	Jul. 31, 2019
Income Taxes (Details) [Line Items]
Income tax provisions, description	The Act contains several new or changed income tax provisions, including but not limited to the following: increased limitation threshold for determining deductible interest expense, class life changes to qualified improvements (in general, from 39 years to 15 years), and the ability to carry back net operating losses incurred from tax years 2018 through 2020 up to the five preceding tax years.
Future taxable income rate	80.00%
Net operating loss carryforwards, foreign	$ 433,000
Income tax subject to examination, description	The Company currently remains subject to examinations of its U.S. tax returns as follows: U.S. federal tax returns for fiscal 2017 to fiscal 2019, state and local tax returns generally for fiscal 2017 to fiscal 2019 and foreign tax returns generally for fiscal 2018 to fiscal 2019.
Research and development	$ 0	$ 35,000
Federal Operating Loss Carryforward [Member]
Income Taxes (Details) [Line Items]
Net operating loss carryforwards, domestic	5,600
Net operating loss carryforwards	3,300
State Operating Loss Carryforward [Member]
Income Taxes (Details) [Line Items]
Net operating loss carryforwards, domestic	$ 5,900

Income Taxes (Details) - Schedu

Income Taxes (Details) - Schedule of loss before income taxes - USD ($) $ in Thousands	12 Months Ended
	Jul. 31, 2020	Jul. 31, 2019
Schedule of loss before income taxes [Abstract]
Domestic	$ (630)	$ (3,199)
Foreign	86	(129)
Loss before income taxes	$ (544)	$ (3,328)

Income Taxes (Details) - Sche_2

Income Taxes (Details) - Schedule of Provision for income taxes - USD ($) $ in Thousands	12 Months Ended
	Jul. 31, 2020	Jul. 31, 2019
Current:
Foreign	$ 14	$ 15
Federal
State	1	1
Total current expense	15	16
Deferred:
Foreign
Federal
State
Total deferred expense
Provision for income taxes	$ 15	$ 16

Income Taxes (Details) - Sche_3

Income Taxes (Details) - Schedule of income taxes expected at the U.S. federal statutory income tax rate and income taxes - USD ($) $ in Thousands	12 Months Ended
	Jul. 31, 2020	Jul. 31, 2019
Schedule of income taxes expected at the U.S. federal statutory income tax rate and income taxes [Abstract]
U.S federal income tax (benefit) at statutory rate	$ (114)	$ (699)
State tax (net of federal benefit)	29	(449)
Change in valuation allowance	13	1,147
Foreign tax rate differential	(6)	7
Stock based compensation and employement credits		(3)
Other	93	13
Provision for income taxes	$ 15	$ 16

Income Taxes (Details) - Sche_4

Income Taxes (Details) - Schedule of Significant components of deferred tax assets and deferred tax liabilities - USD ($) $ in Thousands	Jul. 31, 2020	Jul. 31, 2019
Deferred tax assets:
Net operating loss carryforwards	$ 1,783	$ 1,616
Reserves and accruals	185	370
Stock-based compensation	242	211
Net deferred tax assets	2,210	2,197
Less valuation allowance	(2,210)	(2,197)
Total deferred tax assets

Income Taxes (Details) - Sche_5

Income Taxes (Details) - Schedule of change in the valuation allowance - USD ($) $ in Thousands	12 Months Ended
	Jul. 31, 2020	Jul. 31, 2019
Schedule of change in the valuation allowance [Abstract]
Balance at beginning of year	$ 2,197	$ 1,050
Additions charged to costs and expenses	13	1,147
Deductions
Balance at end of year	$ 2,210	$ 2,197

Stock-Based Compensation (Detai

Stock-Based Compensation (Details) - USD ($)	1 Months Ended	12 Months Ended
	Nov. 30, 2019	Jul. 31, 2020	Jul. 31, 2019
Restricted Stock [Member]
Stock-Based Compensation (Details) [Line Items]
Options granted		92,544,000
Restricted Stock, description		there were 105,128 non-vested restricted shares of the Company’s Class B common stock. At July 31, 2020, there was $132,000 of total unrecognized compensation cost related to these non-vested restricted shares, which is expected to be recognized over a weighted-average period of 0.9 years.
Deferred Stock Units [Member]
Stock-Based Compensation (Details) [Line Items]
Options granted		92,544
Unrecognized compensation expense		$ 144,000
Recognized over a weighted-average period		3 years
Unrecognized compensation expenses		$ 69,000
Number of non-executive employees, description		13 of its non-executive employees based in Norway and Lithuania.
Employee Stock [Member]
Stock-Based Compensation (Details) [Line Items]
Options granted		208,000	27,000
Vesting period		10 years
Equity grant of options to purchase		207,996	27,493
Unrecognized compensation expense		$ 265,000	$ 33,000
Stock, description		the Company received proceeds of $11,571 from the exercise of stock options for which the Company issued 86,197 shares of its Class B common stock.	the Company received proceeds of $5,291 from the exercise of stock options for which the Company issued 40,700 shares of its Class B common stock.
Cancelled shares of these options grant		126,000	69,000
Non-vested stock options [Member]
Stock-Based Compensation (Details) [Line Items]
Unrecognized compensation expense		$ 217,000
Recognized over a weighted-average period		2 years 146 days
Common Class B [Member] | Restricted Stock [Member]
Stock-Based Compensation (Details) [Line Items]
Restricted Stock, description		the Company granted 30,534 restricted shares of its Class B common stock, which vested over a six-month period, to its interim Chief Executive Officer at a grant date fair value of $1.97 per share. The Company also granted 1,411 restricted shares of its Class B common stock, which vested over three year, to Chairman of the Board at a grant date fair value of $1.97 per share.
Common Class B [Member] | 2016 Incentive Plan [Member]
Stock-Based Compensation (Details) [Line Items]
Incentive plan, description	the Company’s Board of Directors amended the 2016 Incentive Plan to increase the number of shares of the Company’s Class B common stock available for the grant of awards thereunder by an additional 230,000 shares to an aggregate of 1,271,000 shares. This amendment was ratified by the Company’s stockholders during Annual Meeting held on January 13, 2020.
Options granted		262,000
Common Class B [Member] | Non-employee Board of Directors [Member] | Restricted Stock [Member]
Stock-Based Compensation (Details) [Line Items]
Restricted Stock, description		the Company granted 34,066 restricted shares of its Class B common stock, which vested immediately, to its non-employee Board of Directors at an average grant date fair value of $1.41 per share. In fiscal 2019, the Company granted 30,558 restricted shares of its Class B common stock, which vested immediately, to its non-employee Board of Directors at an average grant date fair value of $2.33 per share.

Stock-Based Compensation (Det_2

Stock-Based Compensation (Details) - Schedule of weighted average assumptions in its BSM pricing model - Employee Stock [Member]	12 Months Ended
	Jul. 31, 2020	Jul. 31, 2019
Stock-Based Compensation (Details) - Schedule of weighted average assumptions in its BSM pricing model [Line Items]
Expected term	6 years	6 years
Volatility	82.90%	73.80%
Risk free interest rate	1.60%	2.70%
Dividends

Stock-Based Compensation (Det_3

Stock-Based Compensation (Details) - Schedule of option activity - Employee Stock [Member] - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	12 Months Ended
	Jul. 31, 2020	Jul. 31, 2019
Stock-Based Compensation (Details) - Schedule of option activity [Line Items]
Number of Options, Outstanding, Beginning balance	1,231	1,314
Weighted-Average Exercise Price, Outstanding, Beginning balance	$ 1.60	$ 1.58
Weighted-Average Remaining Contractual Term, Outstanding, Beginning balance		7 years 146 days
Aggregate Intrinsic Value, Beginning balance	$ 642	$ 2,055
Number of Options, Granted	208	27
Weighted-Average Exercise Price, Granted	$ 1.82	$ 1.80
Number of Options, Exercised	(86)	(41)
Weighted-Average Exercise Price, Exercised	$ 0.13	$ 0.13
Number of Options, Cancelled / Forfeited	(126)	(69)
Weighted-Average Exercise Price, Cancelled / Forfeited	$ 1.35	$ 1.99
Number of Options, outstanding, Ending balance	1,227	1,231
Weighted-Average Exercise Price, Outstanding, Ending balance	$ 1.76	$ 1.60
Weighted-Average Remaining Contractual Term, Outstanding, Ending balance	5 years 346 days	6 years 116 days
Aggregate Intrinsic Value, Outstanding, Ending balance	$ 402	$ 642
Number of Options, Exercisable	1,000
Weighted-Average Exercise Price, Exercisable	$ 1.75
Weighted-Average Remaining Contractual Term, Exercisable	5 years 73 days
Aggregate Intrinsic Value, Exercisable	$ 396

Stock-Based Compensation (Det_4

Stock-Based Compensation (Details) - Schedule of weighted average grant date fair value of options granted - USD ($) $ / shares in Units, $ in Thousands	12 Months Ended
	Jul. 31, 2020	Jul. 31, 2019
Schedule of weighted average grant date fair value of options granted [Abstract]
Weighted average grant date fair value of options granted (in Dollars per share)	$ 1.28	$ 1.19
Intrinsic value of options exercised	$ 109	$ 66
Fair value of awards vested	$ 197	$ 252

Stock-Based Compensation (Det_5

Stock-Based Compensation (Details) - Schedule of restricted shares activity - Restricted Stock Units (RSUs) [Member] - $ / shares shares in Thousands	12 Months Ended
	Jul. 31, 2020	Jul. 31, 2019
Stock-Based Compensation (Details) - Schedule of restricted shares activity [Line Items]
Number of Non-vested Shares, Beginning Balance	195,375	301,506
Weighted- Average Grant- Date Fair Value, Beginning balance	$ 2.33	$ 2.28
Number of Non-vested Shares, Granted	31,945
Weighted- Average Grant- Date Fair Value, Granted	$ 1.97
Number of Non-vested Shares, Vested	(122,192)	(106,131)
Weighted- Average Grant- Date Fair Value, Vested	$ 2.26	$ 2.30
Number of Non-vested Shares, Forfeited
Weighted- Average Grant- Date Fair Value, Forfeited
Number of Non-vested Shares, Ending Balance	105,128	195,375
Weighted- Average Grant- Date Fair Value, Ending balance	$ 2.30	$ 2.33

Stock-Based Compensation (Det_6

Stock-Based Compensation (Details) - Schedule of restricted shares non-vested deferred stock units - Restricted Stock [Member] shares in Thousands	12 Months Ended
	Jul. 31, 2020$ / sharesshares
Stock-Based Compensation (Details) - Schedule of restricted shares non-vested deferred stock units [Line Items]
Number of Non-vested Shares, Beginning Balance | shares
Weighted- Average Grant Date Fair Value, Beginning balance | $ / shares
Number of Shares Granted | shares	92,544
Weighted Average Grant Date Fair Value, Granted | $ / shares	$ 1.55
Number of Shares Vested | shares
Weighted Average Grant Date Fair Value, Vested | $ / shares
Number of Shares Forfeited | shares	(32,000)
Weighted Average Grant Date Fair Value, Forfeited | $ / shares	$ 1.54
Number of Non-vested Shares, Ending Balance | shares	60,544
Weighted- Average Grant- Date Fair Value, Ending balance | $ / shares	$ 1.56

Related Party Transactions (Det

Related Party Transactions (Details) - USD ($) $ in Thousands	12 Months Ended
	Jul. 31, 2020	Jul. 31, 2019
Related Party Transactions (Details) [Line Items]
Legal services	$ 107,000
Consulting service	$ 148,000
Retainer agreement, description	A member of the Company’s Board of Directors owns 33.4% of Activist Artist with which the Company entered into an amended retainer agreement on August 1, 2020, pursuant to which the Company pays Activist Artists $3,750 per month, plus possible commissions.
Braze Inc [Member]
Related Party Transactions (Details) [Line Items]
Cost paid by related party	$ 143,000	$ 171,000
Activist Artists Management, LLC [Member]
Related Party Transactions (Details) [Line Items]
Referral agreement cost	35,000	57,500
IDT Corp Member
Related Party Transactions (Details) [Line Items]
Legal services	107	117
Consulting service	(148)	$ (96)
Owed amount by company	$ 39,000

Related Party Transactions (D_2

Related Party Transactions (Details) - Schedule of change in the Company's liability to IDT - IDT [Member] - USD ($) $ in Thousands		12 Months Ended
		Jul. 31, 2020	Jul. 31, 2019
Related Party Transaction [Line Items]
Balance at beginning of year			$ 1
Legal services provided by IDT		$ 107	117
Consulting services provided to IDT		(148)	(96)
Cash payments received from IDT		14	4
Cash payments made to IDT		(12)	(26)
Due (from) to IDT	[1]	$ (39)
[1]	Due from IDT is included in other current assets. Due to IDT is included in accrued expenses and other current liabilities.

Business Segment and Geograph_3

Business Segment and Geographic Information (Details)	12 Months Ended
	Jul. 31, 2020
Segment Reporting [Abstract]
Number of operating segments	1

Business Segment and Geograph_4

Business Segment and Geographic Information (Details) - Schedule of net long-lived assets and total assets held outside of the United States - USD ($) $ in Thousands	Jul. 31, 2020	Jul. 31, 2019
Business Segment and Geographic Information (Details) - Schedule of net long-lived assets and total assets held outside of the United States [Line Items]
Long-lived assets, net	$ 3,055	$ 3,516
Total assets	12,005	9,007
UNITED STATES
Business Segment and Geographic Information (Details) - Schedule of net long-lived assets and total assets held outside of the United States [Line Items]
Long-lived assets, net	2,513	3,304
Total assets	7,730	5,508
Foreign [Member]
Business Segment and Geographic Information (Details) - Schedule of net long-lived assets and total assets held outside of the United States [Line Items]
Long-lived assets, net	542	212
Total assets	$ 4,275	$ 3,499

Revolving Credit Facility (Deta

Revolving Credit Facility (Details) - USD ($)	1 Months Ended			12 Months Ended
	Sep. 25, 2020	Nov. 16, 2016	Sep. 27, 2016	Jul. 31, 2020
Revolving Credit Facility (Details) [Line Items]
Line of credit maturity date			Sep. 26, 2020
Loan and security agreement with Western Alliance Bank for revolving credit facility			$ 2,500,000
Line of Credit Facility, Collateral Fees, Amount			$ 12,500
Line of credit facility interest rate, description	On September 25, 2020, this agreement was extended for another two-year term at substantially comparable terms except for the minimum interest rate which was reduced from 5.0% to 3.5%, and the facility was reduced from $2.5 million to $2.0 million at the Company’s request.
Foreign exchange, description				In December 2016, the applicable foreign exchange reserve percentage was changed so that the reduction of available borrowing for major currency forward contracts of less than six months tenor is set at 10% of the nominal amount of the foreign exchange contracts, and for contracts over six months tenor, 12.5% of the nominal amount of the foreign exchange contracts.
Forward contracts, description				At July 31, 2020, there were $2.6 million of outstanding foreign exchange contracts under the credit facility, which reduced the available borrowing under the revolving credit facility by $269,000 see Note 4 above.
Revolving Credit Facility [Member]
Revolving Credit Facility (Details) [Line Items]
Line of credit facility, borrowing capacity, description				Advances under this facility may not exceed the lesser of $2.5 million or 80% of the Company’s eligible accounts receivable, subject to certain concentration limits.
Interest rate, description				The outstanding principal amount bears interest per annum at the greater of 5.0% or the prime rate plus 1.25%.
Foreign Exchange Contract [Member]
Revolving Credit Facility (Details) [Line Items]
Line of credit facility, borrowing capacity, description		the Company entered into a Foreign Exchange Agreement with Western Alliance Bank to allow the Company to enter into foreign exchange contracts not to exceed $5.0 million in the aggregate at any point in time under its revolving credit facility. This limit was raised to approximately $6.5 million pursuant to the Loan and Security Modification Agreement dated May 30, 2018. The available borrowing under the revolving credit facility is reduced by an applicable foreign exchange reserve percentage as determined by Western Alliance Bank, in its reasonable discretion from time to time, which was initially set at 10% of the nominal amount of the foreign exchange contracts in effect at the relevant time.

Defined Contribution Plan (Deta

Defined Contribution Plan (Details) - USD ($)	12 Months Ended
	Jul. 31, 2020	Jul. 31, 2019
Defined Contribution Plan (Details) [Line Items]
Contribution plan cost	$ 41,000	$ 48,000
Common Class B [Member]
Defined Contribution Plan (Details) [Line Items]
Contributed plan, shares issued	26,193	19,479

Investment in Privately-Held _2

Investment in Privately-Held Company (Details) - USD ($)	12 Months Ended
	Jul. 31, 2019	Aug. 31, 2018
Investment In Privately Held Company [Abstract]
Investments		$ 250,000
Equity ownership interest		1.00%
Asset impairment charges	$ 250,000
Non-marketable equity securities	$ 0

Loans Payable (Details)

Loans Payable (Details) - USD ($)	Aug. 02, 2020	Jul. 16, 2019	Mar. 27, 2020	Jul. 31, 2020
Loans Payable (Details) [Line Items]
Insurance coverage		$ 140,000
Installment fee		$ 15,976
Annual percentage interest rate		4.79%
Paycheck Protection Program, description			Congress passed CARES Act to provide an estimated $2.2 trillion to fight the COVID-19 pandemic and stimulate the U.S. economy, including $349 billion that was earmarked for the Paycheck Protection Program (PPP) to provide certain small businesses with liquidity to support their operations, to be administered by the Small Business Administration (SBA). An additional $310 billion was later authorized for the PPP.
Fixed interest rate				1.00%
Loan received				$ 218,000
Subsequent Event [Member]
Loans Payable (Details) [Line Items]
Insurance coverage	$ 181,462
Installment fee	$ 20,491
Annual percentage interest rate	3.89%

Sales of Class B Common Stock (

Sales of Class B Common Stock (Details) - USD ($) $ / shares in Units, $ in Thousands	Feb. 05, 2020	Jul. 31, 2020	Jan. 31, 2020
Sales of Class B Common Stock (Details) [Line Items]
Direct offering shares	1,734,459
Shares issued			1,657,813
Shares issued price per share (in Dollars per share)			$ 1.28
Weighted average discount rate			20.00%
Sale of common stock, description		certain Company insiders purchased an additional 76,646 shares at a purchase price of $1.67 per share, the closing price on February 3, 2020. In connection with this offering, the Company incurred a total issuance costs of $141,000.
Class B common stock [Member]
Sales of Class B Common Stock (Details) [Line Items]
Gross proceeds (in Dollars)	$ 2,250