Revenue Recognition | Note 3 – Revenue Recognition The Company’s revenues primarily include Company sales, Franchise fees and income and Revenues from transactions with franchisees and unconsolidated affiliates. Company Sales Revenues from Company-owned restaurants are recognized when a customer takes possession of the food and tenders payment, which is when our obligation to perform is satisfied. The Company presents sales net of sales-related taxes. We also offer our customers delivery through both our own mobile applications and third-party aggregators’ platforms. For delivery orders placed through our mobile applications, we use our dedicated riders, while for orders placed through third-party aggregators’ platforms, we use our dedicated riders, or, in limited cases, third-party aggregators’ delivery staff. With respect to delivery orders delivered by our dedicated riders, we control and determine the price for the delivery service and generally recognize revenue, including delivery fees, when a customer takes possession of the food. When orders are fulfilled by the delivery staff of third-party aggregators, who control and determine the price for the delivery service, we recognize revenue, excluding delivery fees, when control of the food is transferred to the third-party aggregators’ delivery staff. The payment terms with respect to these sales are short-term in nature. We recognize revenues from prepaid stored-value products, including gift cards and product vouchers, when they are redeemed by the customer. Prepaid gift cards sold at any given point generally expire over the next 36 months, and product vouchers generally expire over a period up to 12 months. Our privilege membership program offers privilege members benefits, such as free delivery and discounts on coffee or breakfast items. The associated membership fees are recognized ratably over the membership period. Franchise Fees and Income Franchise fees and income primarily include upfront fees, such as initial fees and renewal fees, and continuing fees. We have determined that the services we provide in exchange for upfront fees and continuing fees are highly interrelated with the franchise right. We recognize upfront fees received from a franchisee as revenue over the term of the franchise agreement or the renewal agreement because the franchise rights are accounted for as rights to access our symbolic intellectual property in accordance with ASC 606. The franchise agreement term is generally 10 years Revenues from Transactions with Franchisees and Unconsolidated Affiliates Revenues from transactions with franchisees and unconsolidated affiliates consist primarily of sales of food and paper products, advertising services and other services provided to franchisees The Company centrally purchase s substantially all food and paper products from suppliers for substantially all of our restaurants, including franchisees and unconsolidated affiliates, and then sells and delivers them to the restaurants. The performance obligation arising from such tran sactions is considered distinct from the franchise agreement as it is not highly dependent on the franchise agreement and the customer can benefit from the procurement service on its own. We consider ourselves the principal in this arrangement as we have t he ability to control a promised good or service before transferring that good or service to the franchisees and unconsolidated affiliates. Revenue is recognized upon transfer of control over ordered items, generally upon delivery to the franchisees and un consolidated affiliates. For advertising services, the Company often engages third parties to provide services and acts as a principal in the transaction based on our responsibilities of defining the nature of the services and administering and directing all marketing and advertising programs in accordance with the provisions of our franchise agreements. The Company collects advertising contributions, which are generally based on a certain percentage of sales from substantially all of our restaurants, including franchisees and unconsolidated affiliates. Other services provided to franchisees and unconsolidated affiliates consist primarily of customer support and technology support services. Advertising services and other services provided are highly interrelated to franchise right, and are not considered individually distinct. We recognize revenue when the related sales occur. Loyalty Programs Each of the Company’s KFC and Pizza Hut reportable segments operates a loyalty program that allows registered members to earn points for each qualifying purchase. Points, which generally expire 18 months after being earned, may be redeemed for future purchases of KFC or Pizza Hut branded products or other products for free or at a discounted price. Points cannot be redeemed or exchanged for cash. The estimated value of points earned by the loyalty program members is recorded as a reduction of revenue at the time the points are earned, based on the percentage of points that are projected to be redeemed, with a corresponding deferred revenue liability included in Accounts payable and other current liabilities on the Condensed Consolidated Balance Sheets and subsequently recognized into revenue when the points are redeemed or expire. The Company estimates the value of the future redemption obligations based on the estimated value of the product for which points are expected to be redeemed and historical redemption patterns, including an estimate of the breakage for points that members will never redeem. The Company reviews its breakage estimates periodically based upon the latest available information regarding redemption and expiration patterns. Disaggregation of Revenue The following table presents revenue disaggregated by types of arrangements and segments: Quarter Ended 6/30/2019 Revenues KFC Pizza Hut All Other Segments (a) Corporate and Unallocated (a) Combined Elimination Consolidated Company sales $ 1,410 $ 507 $ 9 $ — $ 1,926 $ — $ 1,926 Franchise fees and income 33 1 2 — 36 — 36 Revenues from transactions with franchisees and unconsolidated affiliates 15 1 5 133 154 — 154 Other revenues — 1 16 1 18 (10 ) 8 Total revenues $ 1,458 $ 510 $ 32 $ 134 $ 2,134 $ (10 ) $ 2,124 Quarter Ended 6/30/2018 Revenues KFC Pizza Hut All Other Segments (a) Corporate and Unallocated (a) Combined Elimination Consolidated Company sales $ 1,352 $ 528 $ 8 $ — $ 1,888 $ — $ 1,888 Franchise fees and income 33 — 1 — 34 — 34 Revenues from transactions with franchisees and unconsolidated affiliates 15 — 4 122 141 — 141 Other revenues — — 7 — 7 (2 ) 5 Total revenues $ 1,400 $ 528 $ 20 $ 122 $ 2,070 $ (2 ) $ 2,068 Year to Date Ended 6/30/2019 Revenues KFC Pizza Hut All Other Segments (a) Corporate and Unallocated (a) Combined Elimination Consolidated Company sales $ 2,949 $ 1,048 $ 18 $ — $ 4,015 $ — $ 4,015 Franchise fees and income 69 2 4 — 75 — 75 Revenues from transactions with franchisees and unconsolidated affiliates 32 2 12 278 324 — 324 Other revenues — 1 30 2 33 (19 ) 14 Total revenues $ 3,050 $ 1,053 $ 64 $ 280 $ 4,447 $ (19 ) $ 4,428 Year to Date Ended 6/30/2018 Revenues KFC Pizza Hut All Other Segments (a) Corporate and Unallocated (a) Combined Elimination Consolidated Company sales $ 2,796 $ 1,092 $ 16 $ — $ 3,904 $ — $ 3,904 Franchise fees and income 70 1 3 — 74 — 74 Revenues from transactions with franchisees and unconsolidated affiliates 32 — 11 259 302 — 302 Other revenues — — 11 1 12 (3 ) 9 Total revenues $ 2,898 $ 1,093 $ 41 $ 260 $ 4,292 $ (3 ) $ 4,289 (a) As COFFii & JOY and our e-commerce business became operating segments starting from the first quarter of 2019, revenue by segment information for prior quarters has been recast to align with the change in segment reporting. Additional details on our reportable segments are included in Note 13. Accounts Receivable Accounts receivable mainly consist of trade receivables and royalties from franchisees and unconsolidated affiliates, and are generally due within 30 days of the period in which the corresponding sales occur and are classified as Accounts receivable on the Condensed Consolidated Balance Sheets. Our provision for uncollectible receivable balances is based upon pre-defined aging criteria or upon the occurrence of other events that indicate that we may not collect the balance due. Additionally, we monitor the financial condition of our franchisees and record provisions for estimated losses on receivables when we believe it is probable that our franchisees will be unable to make their required payments. While we use the best information available in making our determination, the ultimate recovery of recorded receivables is also dependent upon future economic events and other conditions that may be beyond our control. Trade receivables that are ultimately deemed to be uncollectible, and for which collection efforts have been exhausted, are written off against the allowance for doubtful accounts. Costs to Obtain Contracts Costs to obtain contracts consist of upfront license fees that we paid to YUM prior to the separation in relation to initial fees or renewal fees we received from franchisees and unconsolidated affiliates, as well as license fees that are payable to YUM in relation to our deferred revenue of prepaid stored-value products and customer loyalty programs. They meet the requirements to be capitalized as they are incremental costs of obtaining contracts with customers and the Company expects to generate future economic benefits from such costs incurred. Such costs to obtain contracts are included in Other assets on the Condensed Consolidated Balance Sheets and are amortized on a systematic basis that is consistent with the transfer to the customer of the goods or services to which the assets relate. Subsequent to the separation, we are no longer required to pay YUM initial or renewal fees that we receive from franchisees and unconsolidated affiliates. The Company did not incur any impairment losses related to costs to obtain contracts during any of the periods presented. Costs to obtain contracts were $9 million and $8 million at June 30, 2019 and December 31, 2018, respectively. Contract Liabilities Contract liabilities at June 30, 2019 and December 31, 2018 were as follows: Contract liabilities 6/30/2019 12/31/2018 - Deferred revenue related to prepaid stored-value products $ 80 $ 73 - Deferred revenue related to customer loyalty programs 22 17 - Deferred revenue related to upfront fees 37 37 Total $ 139 $ 127 Contract liabilities consist of deferred revenue related to prepaid stored-value products, customer loyalty programs and upfront fees. Deferred revenue related to prepaid stored-value products and customer loyalty programs is included in Accounts payable and other current liabilities on the Condensed Consolidated Balance Sheets. Deferred revenue related to upfront fees that we expect to recognize as revenue in the next 12 months is included in Accounts payable and other current liabilities, and the remaining balance is included in Other liabilities on the Condensed Consolidated Balance Sheets. Revenue recognized that was included in the contract liability balance at the beginning of each period amounted to $36 million and $18 million for the quarter ended June 30, 2019 and 2018, respectively, and $48 million and $30 million for the years to date ended June 30, 2019 and 2018, respectively. Changes in contract liability balances were not materially impacted by business acquisition, change in estimate of transaction price or any other factors during any of the periods presented. The Company has elected, as a practical expedient, not to disclose the value of remaining performance obligations associated with sales-based royalty promised to franchisees in exchange for franchise right and other related services . The remaining duration of the performance obligation is the remaining contractual term of each franchise agreement. We recog nize continuing franchisee fees and revenues from advertising services and other services provided to franchisees and unconsolidated affiliates based on a certain percentage of sales, as those sales occur. |