Intangible Assets and Goodwill | Note 9 – Intangible Assets and Goodwill Amortizable intangible assets, consists of the following: Gross Net Carrying Accumulated Carrying Amount Amortization Impairment Amount December 31, 2021: Acquired customer base $ 2,290,241 $ 1,545,913 $ 744,328 $ — Crackle Plus content rights 1,708,270 1,494,736 — 213,534 Crackle Plus brand value 18,807,004 7,052,626 — 11,754,378 Crackle Plus partner agreements 4,005,714 2,103,000 — 1,902,714 Distribution network 3,600,000 700,000 — 2,900,000 Locomotive contractual rights 1,356,868 92,403 — 1,264,465 Non-compete agreement 530,169 530,169 — — Website development 389,266 389,266 — — Total $ 32,687,532 $ 13,908,113 $ 744,328 $ 18,035,091 December 31, 2020: Acquired customer base $ 2,290,241 $ 1,087,865 $ — $ 1,202,376 Non-compete agreement 530,169 419,717 — 110,452 Website development 389,266 259,510 — 129,756 Crackle Plus content rights 1,708,270 925,313 — 782,957 Crackle Plus brand value 18,807,004 4,365,912 — 14,441,092 Crackle Plus partner agreements 4,005,714 1,301,857 — 2,703,857 Total $ 27,730,664 $ 8,360,174 $ — $ 19,370,490 Amortization expense was $5,547,939 and $16,081,461 for the years ended December 31, 2021 and 2020, respectively. As a result of our principal focus on AVOD services, management determined that our sole SVOD service’s acquired customer intangible base and reporting unit goodwill was impaired during the fourth quarter of 2021. All other long lived intangible assets groupings were deemed recoverable as of December 31, 2021 and 2020, respectively. As of December 31, 2021 amortization expense for the next 5 years is expected be: 2022 $ 5,353,680 2023 5,140,147 2024 3,847,030 2025 2,686,715 2026 1,007,519 Total $ 18,035,091 Indefinite lived Intangible assets, consists of the following: December 31, December 31, 2021 2020 Chicken Soup for the Soul Brand $ 5,000,000 $ 5,000,000 Popcornflix Brand 7,163,943 7,163,943 Total $ 12,163,943 $ 12,163,943 Total goodwill on our Consolidated Balance Sheets was $39,986,530 and $21,448,106 as of December 31, 2021 and December 31, 2020, respectively. Changes in the carrying amount of goodwill by our reporting units for the years ended December 31, 2021 and 2020 were as follows: December 31, 2021 Online Networks Distribution & Production SVOD Beginning balance $ 18,911,027 $ 1,236,760 $ 1,300,319 Acquisitions — 19,838,743 — Accumulated impairment losses — — (1,300,319) Total $ 18,911,027 $ 21,075,503 $ — December 31, 2020 Online Networks Distribution & Production SVOD Beginning balance $ 18,911,027 $ 1,236,760 $ 1,300,319 Acquisitions — — — Accumulated impairment losses — — — Total $ 18,911,027 $ 1,236,760 $ 1,300,319 Goodwill and Indefinite Lived Intangible Asset Impairment: Goodwill relating to our three reporting units and other intangible assets with indefinite lives are reviewed for impairment on an annual basis at December 31, 2021, or more frequently if events or circumstances indicate the carrying amount may not be recoverable. For annual impairment tests, we perform qualitative assessments for our reporting units and our indefinite lived intangibles that we estimate have fair values that significantly exceed their carrying amounts. For our 2021 assessment, we performed a qualitative assessment of our CSS brand and our Distribution & Production reporting unit and determined that they were not impaired. We weighed the relative impact of market-specific and macroeconomic factors, as well as, factors specific to the reporting unit. Based on the qualitative assessments, considering the aggregation of the relevant factors, we concluded that it is more likely than not that the fair values of the reporting unit and license are below their carrying values, and therefore, performing a quantitative test was unnecessary. We performed a quantitative test for our Online Networks and SVOD reporting units and found that the SVOD reporting unit’s goodwill was impaired as of December 31, 2021, resulting in a charge of $1,300,319. The Online Networks reporting unit had a negative equity value as of December 31, 2021, and is therefore not deemed to be impaired, as the reporting unit’s fair value exceeds the carrying value. We also performed a quantitative assessment for our Popcornflix indefinite lived intangible. We weighed the relative impact of market-specific and macroeconomic factors for the AVOD market, as well as, factors specific to the Popcornflix AVOD service. Our assessment included expected future revenue estimates for the Popcornflix service and revenue multiples from publicly traded companies with operations and characteristics similar to Popcornflix. Based on the results of the 2021 quantitative impairment test, we concluded that the estimated fair value exceeded their respective carrying value and therefore no impairment charge was required. |