The Common Shares are expected to be issued at a 7% discount to the 20-day volume weighted average price of HEXO’s shares on the Toronto Stock Exchange at the time the demand is made. Although the maximum standby commitment is contracted to be $180 million over the term of the Standby Agreement (the “Standby Commitment”) it remains subject to the equity blocker described above.
Approvals from the TSX and the Company’s shareholders and the exemptive relief order from the Autorité des Marchés Financiers and each of the securities regulatory authority in each of the other provinces and territories of Canada were received by the Company respectively on May 13, 2022, on June 14, 2022 and August 19, 2022. As at the date of this MD&A, the prospectus supplement qualifying the Stand-By Commitment Shares had not been filed and the Stand-By Commitment has therefore not been drawn upon.
Update on Zenabis Group Filing for protection under the Companies’ Creditors Arrangement Act (“CCAA”)
On June 17, 2022, the Company acknowledged that Zenabis Global Inc. (“Zenabis”) and its direct and indirect wholly owned subsidiaries (collectively, the “Zenabis Group”) filed a petition with the Superior Court of Québec (the
“CCAA Court”) for protection under the Companies’ Creditors Arrangement Act (“CCAA”) in order to restructure
their business and financial affairs (the “CCAA Petition”). The CCAA Petition was limited to the Zenabis Group
and neither the Company nor any of its subsidiaries, other than the members of the Zenabis Group, were petitioners
or parties to the CCAA Proceedings. The Company was informed that, on October 31, 2022, a subsidiary of SNDL
Inc. acquired certain assets and shares of the members of the Zenabis Group and, as of such date, the Company no
longer has any direct or indirect shareholdings in or corporate affiliation with the Zenabis Group.
Truss Beverage Co.
The Company currently serves the Canadian cannabis beverage market through Truss Beverage Co. (“Truss”), our business venture with Molson Coors Canada (“Molson Canada”). Truss is a market leader in developing and producing a vast range of cannabis beverages that focus on great taste, consistency, and choice for consumers.
Truss beverage products continue to be one of the top cannabis beverage market share positions in Canada with 30% of total sales1.
Cannabis beverage related operations were conducted by HEXO (through the operations of HEXO Cannabis Infused Beverages or “HEXO CIB”) under HEXO’s licensing before October 1, 2021 when Truss obtained its own manufacturing and processing license. Under the new arrangement, the Company purchases the manufactured goods from Truss LP and sells the beverages through to third parties, as a principal in the arrangement. On May 2, 2022, Truss received its independent selling license from Health Canada. Subsequent to October 31, 2022, Truss operationalized the selling license and as a result the Company has ceased the recognition of Cannabis Infused Beverages (“CIB’s”) sales on a gross basis.
As a part of the Company’s holistic review of its business plan and strategy, management continues exploring its options regarding the future of its investment in Truss.
HEXO USA
We believe that the U.S. cannabis market represents a significant opportunity to create a global company. We’ve established HEXO USA Inc. (“HEXO USA”) – a wholly owned US based entity created to facilitate our expansion into the US hemp market.
The Company’s Colorado based joint business venture, Truss CBD USA LLC (“Truss CBD USA”) with Molson Coors was established to provide hemp-derived CBD in food and beverage across the US, where legally permitted. However, it was concluded on November 16, 2022, that the Company and Molson Coors would be winding down the Truss CBD USA operations and dissolving the US venture, effective December 31, 2022 due to the underperformance of the business and a mutual desire to explore alternative strategies in the US market.
Irrespective of the above, the business plan and strategy pertaining to HEXO USA continues to focus on the research, development and formulation of creating unique cannabinoid cocktails (blends) tailored to specific applications to maximize cannabinoid functionality at high level margins. This strategy is anticipated to be applicable to CBD and minor cannabinoid-based products across both regulated markets and non-regulated markets as we await federal legalization. This includes the formulation and development of cannabinoid beverages, topicals/vanity personal care products to edibles, gummies and infused pre-rolls.
1 | Per HiFyre retailer sales data based on sales for the 3 months ended October 31, 2022. |
4 MD&A