Filed Pursuant to Rule 424(b)(3)
Registration No. 333-217578
PROCACCIANTI HOTEL REIT, INC.
Maximum Offering of $550,000,000 in Shares of Common Stock
Procaccianti Hotel REIT, Inc. is a Maryland corporation formed on August 24, 2016 to acquire and own a diverse portfolio of hospitality properties consisting primarily of existing select-service, extended-stay, and compact full-service hotel properties throughout the United States. We may also make investments in distressed debt and preferred equity where the intent is to acquire hotel properties underlying such investments. We are externally managed by Procaccianti Hotel Advisors, LLC, which we refer to as our advisor. Our advisor is an affiliate of Procaccianti Companies, Inc., which we refer to as our sponsor or Procaccianti Companies. We qualify and elected to be taxed as a real estate investment trust, or REIT, for federal income tax purposes commencing with our taxable year ended December 31, 2018.
We are offering up to $550,000,000 in shares of our common stock, including $500,000,000 in shares of our common stock pursuant to our primary offering, consisting of the following three share classes: Class K-I common stock, which we refer to as K-I Shares, at an offering price of $7.95 per share (up to $125,000,000 in shares), Class K common stock, which we refer to as K Shares, at an offering price of $8.56 per share (up to $125,000,000 in shares), and Class K-T common stock, which we refer to as K-T Shares, at an offering price of $8.56 per share (up to $250,000,000 in shares), which reflect the estimated net asset value per share of each of the K-I Shares, K Shares, and K-T Shares as of February 28, 2018, and $50,000,000 in shares of our common stock pursuant to our distribution reinvestment plan, which we refer to as the DRIP, at $8.13 per K-I Share (up to $12,500,000 in shares), $8.13 per K Share (up to $12,500,000 in shares) and $8.13 per K-T Share (up to $25,000,000 in shares). Our shares of common stock are being offered on a “best efforts” basis through S2K Financial LLC, our dealer manager. “Best efforts” means that our dealer manager is not obligated to purchase any specific number or dollar amount of shares. We reserve the right to reallocate the amount of K-I Shares, K Shares and K-T Shares being offered among the K-I Shares, K Shares and K-T Shares registered, and between the primary offering and the DRIP. K-I Shares, K Shares and K-T Shares will rank pari passu to each other and will rank senior to the A Shares and B Shares (each as defined below and not offered in this offering), with respect to distribution rights and rights on our liquidation, winding-up, and dissolution. Please see the section captioned “Description of Capital Stock” for more information regarding the different rights of stockholders.
On April 7, 2020, in response to the global pandemic of the novel coronavirus (COVID-19), our board of directors approved the temporary suspension of the sale of shares in our offering, effective April 7, 2020, and of our DRIP, effective April 17, 2020. On June 10, 2020, our board of directors unanimously approved the resumption of the acceptance of subscriptions, the resumption of the operation of the DRIP, which will be effective with the next authorized payment of distributions, and determined to fully reopen the share repurchase program to all repurchase requests commencing with the next quarter repurchase date, which will be in July 2020.
On September 30, 2016, we commenced a private offering, which we refer to as the private offering, of K Shares and units, which are comprised of four K Shares and one A Share, or Units, with a targeted maximum offering of $150,000,000 in K Shares (including K Shares sold as part of a Unit) to accredited investors only pursuant to a confidential private placement memorandum. At the termination of our private offering, we had sold approximately $15,382,755 in K Shares and A Shares. We terminated the private offering prior to commencing this offering. Due to the proceeds raised in our private offering and our existing operations, there is no minimum number of shares we must sell before accepting subscriptions in this offering.
Our advisor and its affiliates have agreed to purchase Class A common stock (separate from the purchase of Units), which we refer to as A Shares, at $10.00 per A Share in a private placement pursuant to Section 4(a)(2) of the Securities Act, for which no selling commissions, dealer manager fees or other organization and offering expenses are payable, in order to provide us with funds sufficient to pay the selling commissions, dealer manager fees, stockholder servicing fees, the difference between $10.00 per share and the $9.30 per share purchase price of K-I Shares purchased in our primary offering, the difference between any discounted purchase price and the offering price of K-I Shares, K Shares and K-T Shares (excluding volume discount purchases), and other organization and offering expenses related to the K-I Shares, K Shares and K-T Shares in this offering.
We are an “emerging growth company” under the federal securities laws and will be subject to reduced public company reporting requirements. Investing in our common stock involves a high degree of risk. You should only purchase these securities if you can afford a substantial loss of your investment. See the section entitled “Risk Factors” beginning on page 61 of this prospectus for a discussion of the risks which should be considered in connection with your investment in our common stock, including: •
This is an offering of a recently formed entity with limited operating history, and an investment in our shares is speculative. You should consider this prospectus in light of the risks, uncertainties and difficulties frequently encountered by companies that are, like us, in their early stages of development.
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The outbreak of the novel coronavirus (COVID-19) has significantly impacted our occupancy rates and RevPar, and could result in a sustained, significant drop in demand for our hotels and could have a material adverse effect on us.
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No public market currently exists for our securities, and we have no current plans to list our securities on a national securities exchange. If you are able to sell your shares, you would likely have to sell them at a discount from the price at which you purchased them from us.
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You should consider your investment in our shares a long-term investment. If we do not successfully implement a liquidity event, you may suffer losses on your investment, or your shares may continue to have limited liquidity. We are not required to provide for a liquidity event.
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Our advisor, Procaccianti Hotel Advisors, LLC, and its affiliates will face conflicts of interest, including significant conflicts created by our advisor’s and its affiliates’ compensation arrangements with us, including compensation which may be required to be paid to our advisor if our advisor is terminated.
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Conflicts of interest may also arise in connection with other investment vehicles sponsored by our sponsor, Procaccianti Companies, or its affiliates, which could result in decisions that are not in the best interests of our stockholders, including decisions relating to the allocation of investment opportunities among us and such other investment vehicles.
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We do not have any employees and will rely entirely upon our advisor to manage our business and our property manager or third parties to manage hotels we acquire. The key personnel of our advisor and property manager will face conflicts of interest regarding the amount of time they allocate between our business and other businesses for which they perform services.
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In order to qualify as a REIT, we cannot directly operate our hotel properties, and our returns will depend on the management of our hotel properties by our property manager, which is also an affiliate of Procaccianti Companies.
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Our property management agreements will require our taxable REIT subsidiaries, or TRSs, which are fully taxable corporations in which we hold interests, to bear the operating risks of our hotel properties. Any increases in operating expenses or decreases in revenues may have a significant adverse impact on our TRSs and thus our earnings and cash flow.
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We will depend on our advisor and its affiliates to conduct our operations, and we will depend on our dealer manager and its affiliates to conduct this offering and certain administrative functions for us; thus, adverse changes in their financial health or our relationship with them could cause our operations to suffer.