Our hyper-localized platform and strategy allow us to uniquely cater our service to markets we serve. We do this through placing an emphasis on maintaining and promoting local content to our partnerships. We maintain a robust library of music content created by local artists, and the top 20 songs and other playlists seen by our users are territory-specific and are updated weekly to reflect the latest trends.
Our playlists cover all music genres, styles, various contexts, brands and themes. We curate our playlists meticulously based on local trends, user input and sonic similarity as determined by our patented recommendation engine. Our technology stack uniquely allows us to serve this local content and deliver it to emerging markets with a superior user experience in varying network environments.
Our low data streaming technology enables us to serve regions covered by 2G, 3G and 4G wireless networks without diminished quality or excessive data usage, and to deliver a consistent, high-quality user experience. In many of the emerging markets we serve, we have been the first music streaming service, and thus, believe we own significant first-mover advantage.
Our products and services are built on U.S. patented AI and recommendation technology. This technology includes sophisticated real-time music recommendations, sonic analysis and automatic playlisting.
All these technologies are fully integrated into our core platform. We have developed patented technology widely cited by market leaders including Sony, Pandora, Apple, Google and Nielsen, among others.
Our music recommendation platform aggregates data from user inputs, behavioral and contextual user data, third party data from social media and other providers and our sonic analyzer. The sonic analyzer uses an audio fingerprint to determine key audio attributes including key, tempo, loudness, timbre and pitch, among over 40 other qualities, to inform the recommendation engine which ultimately drives the recommendations our users receive. Our recommendation engine allows users to discover new music, artists and genres, and create playlists for every mood or activity. These features contribute to lower customer churn across all our markets.
We procure our content through over 400,000 partnerships with major, independent and local labels. Our strong relationships and track record with our content partners allow us to have access to the most popular content whenever it becomes available.
On Page 17 you can see an example of our user interface. As you can see, local content is featured prominently for our users as they browse for music choices. Our unique focus on and promotion of local artists has also enabled us to achieve favorable licensing rates with labels and other content partners. This has lower content costs as compared to some of our global competitors.
Turning to Page 18, we will now discuss our customer acquisition strategy. We have employed a diversified set of efficient and cost-effective tactics to build and sustain our user and subscriber base.
As a part of this varied customer acquisition strategy, we employ traditional methods such as digital advertising – SEO, SEM and programmatic initiatives – to increase awareness of our brand and to drive downloads of our app. Additionally, we create and execute promotional campaigns like sponsored sweepstakes with popular local artists and to create awareness in and around our product.
We also have anad-supported radio app which is free for customers to use and enables our AI engine to begin engaging with them at the top of our customer acquisition funnel.
Our most scalable customer acquisition strategy is our partnerships with regional and local blue chip telecom and messaging services. We gain access to millions of potential users worldwide through our relationships with local blue-chip, telco, mobile messaging and OEM providers. These may include partners such as MTN, Orange, Viber, and Samsung. These partnerships are especially impactful in our