Business Combinations and Dispositions - Narrative (Details) $ in Thousands, € in Millions, shares in Millions | Jan. 23, 2019USD ($)employeeshares | Jan. 03, 2019USD ($)employeeshares | Jan. 03, 2019EUR (€)shares | Jan. 23, 2018USD ($)employeeshares | Jan. 23, 2018EUR (€)shares | Sep. 30, 2019USD ($) | Sep. 30, 2018USD ($) | Sep. 30, 2019USD ($) | Sep. 30, 2018USD ($) | Dec. 31, 2018USD ($) | Sep. 30, 2019USD ($) | Jan. 03, 2019EUR (€)employee | Jan. 23, 2018EUR (€)employee |
Business Combination, Contingent Consideration, Liability, Current | $ 3,200 | | | | | | | | | | | | |
Common stock, $0.0001 par value, 480,000,000 shares authorized; 148,478,535 and 132,716,541 shares issued and outstanding at September 30, 2019 and December 31, 2018, respectively | | | | | | $ 15 | | $ 15 | | $ 13 | $ 15 | | |
Proceeds from term credit facility, net of debt discount of $1,013 | | | | | | | | 73,987 | | | | | |
Proceeds from disposal of business | | | | | | | | $ 44,865 | | | | | |
Falcon Equity Considerations [Member] | | | | | | | | | | | | | |
Common stock, $0.0001 par value, 480,000,000 shares authorized; 148,478,535 and 132,716,541 shares issued and outstanding at September 30, 2019 and December 31, 2018, respectively | | $ 3,200 | | | | | | | | | | € 2.8 | |
iContact [Member] | | | | | | | | | | | | | |
Proceeds from disposal of business | 49,300 | | | | | | | | | | | | |
Business Combination, Indemnification Assets, Description | | | | | | | | additional $4.0 million in cash based upon meeting certain business performance measures over the next 12 months | | | | | |
Contingent Consideration Classified as Equity, Fair Value Disclosure | 1,900 | | | | | | | | | | | | |
Additional Cash Based Upon Certain Performance Measures | 4,000 | | | | | | | | | | | | |
Prime [Member] | | | | | | | | | | | | | |
Payments to Acquire Businesses, Gross | | | | $ 94,100 | € 75.7 | | | | | | | | |
Business Combination, Consideration Transferred | | | | $ 65,400 | € 53.1 | | | | | | | | |
Business Acquisition, Equity Interest Issued or Issuable, Number of Shares | shares | | | | 1.7 | 1.7 | | | | | | | | |
Business Acquisition, Equity Interest Issued or Issuable, Value Assigned | | | | $ 20,100 | | | | | | | | | € 16.4 |
Business Combination, Contingent Consideration, Liability, Current | | | | 8,600 | | | | | | | | | 6.2 |
Common stock, $0.0001 par value, 480,000,000 shares authorized; 148,478,535 and 132,716,541 shares issued and outstanding at September 30, 2019 and December 31, 2018, respectively | | | | $ 3,100 | | | | | | | | | € 2.5 |
Entity Number of Employees | employee | | | | 700 | | | | | | | | | 700 |
Business Combination Purchase Price Arrangements And Acquired Description | | | | the issuance of approximately 1.7 million shares of common stock valued at €16.4 million ($20.1 million), and up to €6.2 million ($8.6 million) of deferred payments due within 18 months. The Company has the discretion to pay up to €2.5 million ($3.1 million) of the deferred payments with common stock. The acquisition of Prime expanded the Company’s comprehensive data-driven offerings that help communications professionals identify influencers, craft meaningful campaigns, and attribute business value to those efforts. At the date of the acquisition, Prime had over 700 employees with offices in Brazil, China, Germany, India, Switzerland, the United Kingdom, and the United States. | the issuance of approximately 1.7 million shares of common stock valued at €16.4 million ($20.1 million), and up to €6.2 million ($8.6 million) of deferred payments due within 18 months. The Company has the discretion to pay up to €2.5 million ($3.1 million) of the deferred payments with common stock. The acquisition of Prime expanded the Company’s comprehensive data-driven offerings that help communications professionals identify influencers, craft meaningful campaigns, and attribute business value to those efforts. At the date of the acquisition, Prime had over 700 employees with offices in Brazil, China, Germany, India, Switzerland, the United Kingdom, and the United States. | | | | | | | | |
Business Combination, Acquisition Related Costs | | | | | | | | $ 2,300 | | | | | |
Business Acquisition Costs | | | | | | | | | | | 5,400 | | |
Business Acquisition, Goodwill, Expected Tax Deductible Amount | | | | | | 39,600 | | $ 39,600 | | | $ 39,600 | | |
Trendkite [Member] | | | | | | | | | | | | | |
Payments to Acquire Businesses, Gross | 94,100 | | | | | | | | | | | | |
Business Combination, Consideration Transferred | $ 219,000 | | | | | | | | | | | | |
Business Acquisition, Equity Interest Issued or Issuable, Number of Shares | shares | 10.3 | | | | | | | | | | | | |
Business Acquisition, Equity Interest Issued or Issuable, Value Assigned | $ 124,900 | | | | | | | | | | | | |
Entity Number of Employees | employee | 200 | | | | | | | | | | | | |
Business Combination Purchase Price Arrangements And Acquired Description | | | | | | | | the issuance of approximately 10.3 million ordinary shares valued at $124.9 million, and up to $3.2 million of deferred payments due in 12 months in cash of approximately $1.3 million and ordinary shares of approximately $1.9 million. The cash portion of the consideration was funded with a combination of cash on hand and additional borrowing under the First Lien Dollar Credit Facility, as disclosed in Note 6. The acquisition of TrendKite will enhance the ability of the Company’s customer base to demonstrate and measure the business impact of their earned media. At the date of acquisition, TrendKite had over 200 employees with offices in the United States and the United Kingdom. | | | | | |
Business Combination, Acquisition Related Costs | | | | | | | | | | 900 | | | |
Business Acquisition Costs | | | | | | | | $ 3,800 | | | | | |
Trendkite [Member] | Cash Consideration [Member] | | | | | | | | | | | | | |
Business Combination, Contingent Consideration, Liability, Current | $ 1,300 | | | | | | | | | | | | |
Trendkite [Member] | Equity Consideration [Member] | | | | | | | | | | | | | |
Business Combination, Contingent Consideration, Liability, Current | $ 1,900 | | | | | | | | | | | | |
Falcon [Member] | | | | | | | | | | | | | |
Payments to Acquire Businesses, Gross | | 119,000 | € 103.4 | | | | | | | | | | |
Business Combination, Consideration Transferred | | $ 61,700 | € 53.6 | | | | | | | | | | |
Business Acquisition, Equity Interest Issued or Issuable, Number of Shares | shares | | 5.1 | 5.1 | | | | | | | | | | |
Business Acquisition, Equity Interest Issued or Issuable, Value Assigned | | $ 57,300 | | | | | | | | | | 49.8 | |
Business Combination, Contingent Consideration, Liability, Current | | 6,000 | | | | | | | | | | 5.2 | |
Business Combination, Acquisition Related Costs | | | | | | | | | | $ 400 | | | |
Business Acquisition Costs | | | | | | | | 2,400 | | | | | |
Falcon [Member] | Cash Consideration [Member] | | | | | | | | | | | | | |
Business Combination, Contingent Consideration, Liability, Current | | $ 2,800 | | | | | | | | | | € 2.4 | |
Falcon [Member] | Employee [Member] | | | | | | | | | | | | | |
Entity Number of Employees | employee | | 250 | | | | | | | | | | 250 | |
Falcon [Member] | Revolving Credit Facility [Member] | | | | | | | | | | | | | |
Proceeds from term credit facility, net of debt discount of $1,013 | | $ 40,000 | | | | | | | | | | | |
Prime, Falcon, and TrendKite [Member] | | | | | | | | | | | | | |
Business Combination, Pro Forma, Revenue Contribution | | | | | | $ 23,800 | $ 11,800 | $ 68,400 | $ 34,000 | | | | |