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| Computershare Trust Company, N.A. 150 Royall Street Canton Massachusetts 02021 www.computershare.com THE TERMS AND CONDITIONS OF THE RIGHTS OFFERING ARE SET FORTH IN THE COMPANY’S PROSPECTUS DATED [ ], 2021 (THE “PROSPECTUS”) AND ARE INCORPORATED HEREIN BY REFERENCE. COPIES OF THE PROSPECTUS ARE AVAILABLE UPON REQUEST FROM GEORGESON, LLC, THE INFORMATION AGENT Blue Apron Holdings, Inc. Incorporated under the laws of the State of Delaware NON-TRANSFERABLE RIGHTS CERTIFICATE Evidencing Non-Transferable Rights to Purchase one (1) Unit consisting of (i) [ ] shares of Class A common stock, (ii) one (1) warrant to purchase [ ] shares of Class A common stock at an exercise price of $15.00 per share, (iii) one (1) warrant to purchase [ ] shares of Class A common stock at an exercise price of $18.00 per share, and (iv) one (1) warrant to purchase [ ] shares of Class A common stock at an exercise price of $20.00 per share. Subscription Price: $[ ] per Unit THE RIGHTS WILL EXPIRE IF NOT EXERCISED ON OR BEFORE 5:00 P.M., EASTERN TIME, ON [ ], 2021 UNLESS EXTENDED BY THE COMPANY REGISTERED OWNER: THIS CERTIFIES THAT the registered owner whose name is subscribed herein is the owner of the number of non-transferable rights (“Rights”) set forth above. Each whole Right entitles the holder thereof to subscribe for and purchase one (1) Unit consisting of (i) [ ] shares of Class A common stock, (ii) one (1) warrant to purchase [ ] shares of Class A common stock at an exercise price of $15.00 per share, (iii) one (1) warrant to purchase [ ] shares of Class A common stock at an exercise price of $18.00 per share, and (iv) one (1) warrant to purchase [ ] shares of Class A common stock at an exercise price of $20.00 per share, pursuant to a rights offering (the “Rights Offering”) on the terms and subject to the conditions set forth in the Prospectus and the “Instructions as to Use of Rights Certificates” accompanying this Rights Certificate. The Rights represented by this Rights Certificate may be exercised by completing Form 1 and any other appropriate forms on the reverse side hereof and by returning the full payment of the subscription price for the requested number of Units in accordance with the “Instructions as to Use of Rights Certificates” that accompany this Rights Certificate. BLUE APRON HOLDINGS, INC. Dated [ ], 2021 President and Chief Executive Officer Chief Financial Officer and Treasurer Holder ID COY Class Rights Qty Issued Rights Cert # 123456789 XXXX Subscription Rights XXX.XXXXXX 12345678 Signature of Owner and U.S. Person for Tax Certification Signature of Co-Owner (if more than one registered holder listed) Date (mm/dd/yyyy) BLUE APRON HOLDINGS, INC. RIGHTS OFFERING |