Item 4 | | Ownership The responses to Items 5-11 of the cover pages of this Schedule 13G/A are incorporated herein by reference. In connection with the Business Combination Agreement, dated April 23, 2020, by and among Leo Holdings Corp. (“Leo”), Digital Media Solutions LLC (“DMS”), and the other parties thereto, Leo domesticated as a Delaware corporation (the “Domestication”) and changed its name to “Digital Media Solutions, Inc.” In connection with the Domestication, the Class B ordinary shares, par value $0.0001 per share, of Leo held by the Sponsor were automatically converted into shares of Common Stock, on a one-for-one basis. Simultaneously, pursuant to the Amended and Restated Sponsor Shares and Warrant Surrender Agreement (the “Surrender Agreement”) between Leo, the Sponsor and certain other parties thereto, the Sponsor agreed to forfeit and surrender for no consideration 1,897,282 Class B ordinary shares of Leo. In addition, the Sponsor agreed to forfeit warrants to purchase 2,000,000 shares of Common Stock. The Sponsor directly holds 3,012,718 shares of Common Stock and 2,000,000 warrants to purchase shares of Common Stock, representing 14.6% of the Common Stock, based on 34,392,577 shares of Common Stock outstanding as of November 6, 2020, as reported by the Issuer in its Quarterly Report on Form 10-Q filed with the U.S. Securities and Exchange Commission on November 9, 2020 and assumes the exercise of the warrants held by the Sponsor. The Sponsor is controlled by the General Partner, which is governed by a board of directors, consisting of three individuals, each of whom has one vote. A majority of the board of directors is required to make voting and dispositive decisions regarding the Issuer’s securities. As such, none of the members of the board of directors of the General Partner is deemed to be a beneficial owner of the Common Stock. |