Other revenues were RMB80.9 million (US$11.8 million) in the third quarter of 2018, a significant increase from RMB0.9 million in the same period of 2017. Other revenues primarily represent revenues from online marketing platform services, and the increase was driven by the expanding scale and increasing sophistication of the Company’s advertising platform.
Cost of revenueswere RMB153.8 million (US$22.4 million) in the third quarter of 2018, an increase of 638.4% from RMB20.8 million in the same period of 2017, primarily attributable to increases in content procurement costs and in salaries and benefits associated with an increase in the number of employees responsible for content management.
Gross profit was RMB823.5 million (US$119.9 million) in the third quarter of 2018, an increase of 502.3% from RMB136.7 million in the same period of 2017.Gross margin was 84.3%, compared with 86.8% in the same period of 2017.
Research and development expenses were RMB80.2 million (US$11.7 million) for the third quarter of 2018, a significant increase from RMB3.9 million for the third quarter of 2017, primarily due to the Company’s efforts to enhance technology capabilities, more specifically, the Company’s content recommendation technology.
Sales and marketing expenses were RMB1,045.0 million (US$152.1 million) for the third quarter of 2018, an increase of 659.8% from RMB137.5 million for the third quarter of 2017, primarily attributable to our continued efforts in acquiring users and the increased cost of the loyalty program due to the Company’s enlarged user base.
General and administrative expenses were RMB741.6 million (US$108.0 million) for the third quarter of 2018, a significant increase from RMB6.8 million for the third quarter of 2017, mainly due to share-based compensation expenses of RMB717.7 million (US$104.5 million) recognized for the third quarter of 2018. The majority of such expenses wereone-off charges in relation to the share restriction deeds entered into by certainco-founders of the Company in January 2018, pursuant to which certain ordinary shares beneficially owned by suchco-founders became restricted shares and were to be vested. Upon completion of the Company’s initial public offering in September 2018, all the remaining restricted shares were immediately vested and the associated and unrecognized share-based compensation expenses of RMB649.7 million were recorded.
Net loss was RMB1,033.4 million (US$150.5 million) for the third quarter of 2018, compared with a net loss of RMB11.5 million in the same period of 2017.
Non-GAAP net losswas RMB298.4 million (US$43.5 million), compared withNon-GAAP net loss of RMB10.7 million in the third quarter of 2017.
Net loss attributable to ordinary shareholders was RMB1,055.1 million (US$153.6 million), compared with RMB11.5 million in the same quarter of 2017.Non-GAAP net loss attributable to ordinaryshareholders was RMB320.1 million (US$46.6 million), compared with RMB10.7 million in the same period of 2017.
Basic and diluted net loss per American Depositary Share (“ADS”) were RMB8.97 (US$1.31).Non-GAAP basic and diluted net loss per ADS were RMB2.72 (US$0.40). Each four ADSs represent one Class A ordinary share of the Company.
2