Exhibit 99.1

MOGU Announces Third Quarter Fiscal Year 2020 Unaudited Financial Results
- Live Video Broadcast Business (“LVB”) Maintained Robust Growth Momentum with GMV
Nearly Doubling Year-over-Year
- LVB Accounted for 53% of GMV, Up 14% Sequentially
- LVB GMV Grew by 155% and 120% Year-over-Year During “Double-11” and “Double-12”
Shopping Festivals, Respectively
- LVB Average MAUs Increased 132.7% Year-over-Year
HANGZHOU, China, March 12, 2020 /BUSINESS WIRE/ — MOGU Inc. (NYSE: MOGU) (“MOGU” or the “Company”), a leading online fashion and lifestyle destination in China, today announced its unaudited financial results for the third quarter of fiscal year 2020 ended December 31, 2019.
Mr. Qi Chen, Chairman and Chief Executive Officer of MOGU, commented “We continued to execute on our innovative LVBe-commerce strategy during China’s peak shopping season. Our LVB business continued to gain strong growth momentum, increasing 99.5% year-over-year during the quarter as it increasingly accounts for a more meaningful proportion of GMV which increased to 53.2%, up 14.3% sequentially. LVB hours per day also continued to rise, eclipsing 3,800 hours per day in December 2019, up from 3,400 hours per day in September 2019. I believe these strong results reflect the success we expect to see going forward as our strategy begins to bear more fruit.”
“This quarter, we made significant progress in cultivating and empowering our KOLs and LVB hosts, a key component of the engaging and comprehensive fashion and lifestyle destination we are building for our users. First, we expanded our LVB host talent pool by recruiting nearly 5,000 new hosts during the quarter to increase the diversity of fashion and lifestyle-related content and amplify engagement with a wider demographic. Second, we are seeing the performance and growth of our new andmid-tier LVB hosts improve rapidly on our platform driven by the effective systematic execution of thenew-KOL incubation and empowering “Duo Hundred” and “Migrating Bird” plans we rolled out in July 2019. Third, we strengthened the infrastructure we have built to empower KOLs by adding 2,000 new supply chain vendors that cater to several product categories and are strategically located across different parts of China. We believe that combination of strategically expanding and supporting our LVB host talent pool and the increase in our supply chain capacity will create enormous synergies that deepen our competitive advantage and generate sustainable growth going forward.”
“At the same time, we continued to enrich our LVBe-commerce business by expanding the breadth and depth of our product categories, price ranges of the products offered, the array of brand partners we work with and the variety of innovative cutting-edge tools to support KOLs. We continue to grow the catalog of fashion and lifestyle-related short-video content that is both created and shared by our LVB hosts in order to increase overall engagement with their followers duringoff-peak hours when they aren’t broadcasting. This remains critical for improving user conversion rates and driving consumption on our platform.”
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