Table of Contents
An offering statement pursuant to Regulation A relating to these securities has been filed with the Securities and Exchange Commission. Information contained in this Preliminary Offering Circular is subject to completion or amendment. These securities may not be sold nor may offers to buy be accepted before the offering statement filed with the Commission is qualified. This Preliminary Offering Circular shall not constitute an offer to sell or the solicitation of an offer to buy nor may there be any sales of these securities in any state in which such offer, solicitation or sale would be unlawful before registration or qualification under the laws of any such state. We may elect to satisfy our obligation to deliver a Final Offering Circular by sending you a notice within two business days after the completion of our sale to you that contains the URL where the Final Offering Circular or the offering statement in which such Final Offering Circular was filed may be obtained.
PRELIMINARY OFFERING CIRCULAR
December 18, 2018
Subject to Completion

RENTALIST, INC.
1 N. Church Street, 3rd Floor
West Chester, Pennsylvania 19380
(929) 273-1569
Rentalist.com
2,500,000 RNTL Tokens
$2.25 Per Token
Rentalist, Inc. (the “Company”) is a recently-formed Delaware corporation that operates a peer-to-peer digital platform that connects filmmakers with owners of filmmaking gear and equipment. The Company is offering platform users and investors (collectively referred to as our “Community”) the opportunity to purchase shares of our Class B Non-Voting Common Stock, par value $0.001 per share (each share, a “RNTL Token” or “Token”). We are offering a maximum of 2,500,000 RNTL Tokens at $2.25 per Token, on a best efforts basis, for an aggregate amount of $5,625,000 (the “Maximum Offering”), in a public offering pursuant to Regulation A, Tier 2 (the “Offering”). For a description of the RNTL Tokens, please see “The RNTL Tokens.” None of the Tokens offered are being sold by present security holders of the Company.
We expect to commence the Offering on or within two (2) calendar days after the date on which the offering statement of which this Offering Circular is a part (the “Offering Statement”) is qualified by the United States Securities and Exchange Commission (the “SEC”). The Offering will terminate on the earlier of (i) the date on which all of the RNTL Tokens offered have been issued or (ii) the close of business on the date three (3) years from the date the Offering Statement is qualified by the SEC, unless sooner terminated by the Company in its sole discretion (collectively, the “Termination Date”). We will hold closings upon the receipt of investors’ subscriptions and acceptance of such subscriptions by the Company. We will hold additional closings until the Termination Date. There is no aggregate minimum requirement for the Offering Statement to become effective; therefore, we reserve the right, subject to applicable securities laws, to begin applying the proceeds from the Offering towards our business strategy as more specifically set forth in this offering circular (“Offering Circular”).
Table of Contents
The shares of our Class B Non-Voting Common Stock initially will be non-certificated and recorded in book-entry form only. We intend to generate the shares in security token form utilizing blockchain technology after one or more SEC-approved marketplaces suitable for trading the RNTL Tokens have become operational.
Generally, no sale may be made to you in the Offering if the aggregate purchase price you pay is more than 10% of the greater of your annual income or your net worth. Different rules apply to accredited investors and non-natural persons. Before making any representation that your investment does not exceed applicable thresholds, we encourage you to review Rule 251(d)(2)(i)(C) of Regulation A. For general information on investing, we encourage you to visit www.investor.gov.
THE RNTL TOKENS ARE SPECULATIVE SECURITIES. INVESTING IN THEM INVOLVES SIGNIFICANT RISKS. YOU SHOULD INVEST IN THEM ONLY IF YOU CAN AFFORD A COMPLETE LOSS OF YOUR INVESTMENT. SEE “RISK FACTORS” BEGINNING ON PAGE 10.
This Offering Circular is following the Regulation A disclosure format of Part II of Form 1-A.
| | Price to Public | | Underwriting Discounts and Commissions (2) | | Proceeds to Issuer (3) | |
Per Token (1) | | $ | 2.25 | | $ | 0 | | $ | 2.25 | |
Total Maximum | | $ | 5,625,000 | | $ | 0 | | $ | 5,625,000 | |
(1) Please refer to the section entitled “The RNTL Tokens” for a description of the offered securities.
(2) The Tokens will be offered and sold directly by the Company and its officers and directors, who will not receive any compensation for such sales.
(3) Does not reflect deduction of expenses of the Offering. The Company estimates that it will incur approximately $300,000 in offering expenses. All offering expenses will be paid by the Company. See “Estimated Use of Proceeds.”
THE UNITED STATES SECURITIES AND EXCHANGE COMMISSION DOES NOT PASS UPON THE MERITS OF OR GIVE ITS APPROVAL TO ANY SECURITIES OFFERED OR THE TERMS OF THE OFFERING, NOR DOES IT PASS UPON THE ACCURACY OR COMPLETENESS OF ANY OFFERING CIRCULAR OR OTHER SOLICITATION MATERIALS. THESE SECURITIES ARE OFFERED PURSUANT TO AN EXEMPTION FROM REGISTRATION WITH THE COMMISSION; HOWEVER, THE COMMISSION HAS NOT MADE AN INDEPENDENT DETERMINATION THAT THE SECURITIES OFFERED ARE EXEMPT FROM REGISTRATION.
We are offering to sell, and seeking offers to buy, the Tokens only in jurisdictions where such offers and sales are permitted. You should rely only on the information contained in this Offering Circular. We have not authorized anyone to provide you with any information other than the information contained in this Offering Circular. The information contained in this Offering Circular is accurate only as of its date, regardless of the time of its delivery or of any sale or delivery of Tokens. Neither the delivery of this Offering Circular, nor any sale or delivery of Tokens shall, under any circumstances, imply that there has been no change in our affairs since the date of this Offering Circular. This Offering Circular will be updated and made available for delivery to the extent required by the federal securities laws.
In this Offering Circular, unless the context indicates otherwise, (i) references to “we,” “us,” “our,” “Company,” and “Rentalist” refer to Rentalist, Inc., and (ii) references to “investor” or “you” refer to a purchaser or recipient of the Tokens pursuant to the Offering.
2
Table of Contents
STATEMENTS REGARDING FORWARD LOOKING INFORMATION
We make statements in this Offering Circular that are forward-looking statements within the meaning of the federal securities laws. The words “believe,” “estimate,” “expect,” “anticipate,” “intend,” “plan,” “seek,” “may,” and similar expressions or statements regarding future periods are intended to identify forward-looking statements. These forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause our actual results, performance or achievements, or industry results, to differ materially from any predictions of future results, performance or achievements that we express or imply in this Offering Circular or in the information incorporated by reference into this Offering Circular.
The forward-looking statements included in this Offering Circular are based upon our current expectations, plans, estimates, assumptions and beliefs that involve numerous risks and uncertainties. Assumptions relating to the foregoing involve judgments with respect to, among other things, future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond our control. Although we believe that the expectations reflected in such forward-looking statements are based on reasonable assumptions, our actual results and performance could differ materially from those set forth in the forward-looking statements.
Summary of Key Risk Factors
Factors that could have a material adverse effect on our operations and future prospects include, but are not limited to the following. See “Risk Factors” on beginning page 10 for important additional information.
· | | our ability to raise and use the proceeds of the Offering in an efficient and effective manner; |
| | |
· | | our ability to attract and retain users to our platform; |
| | |
· | | our cash flows (or lack thereof) and operating performance; |
| | |
· | | changes in economic conditions generally and within our industry and affecting blockchain-based securities or trading; |
| | |
· | | industry, legal and regulatory changes, and government approvals, actions, and initiatives, including without limitation SEC regulations and interpretations, states, self-regulatory organizations such as FINRA, and taxing authorities; |
| | |
· | | the launch of venues for trading of token securities and increased market acceptance, trade volume and liquidity for Regulation A securities (including, but not limited to token securities); |
| | |
· | | our ability to compete effectively; |
| | |
· | | our ability to retain key employees and attract qualified personnel, upon whom the success of our business is highly dependent; and |
| | |
· | | other risks and uncertainties referred to under “Risk Factors.” |
Although we believe that the expectations reflected in our forward-looking statements are reasonable, we cannot guarantee future transactions, results, performance, achievements or outcomes. No assurance can be made to any investor by anyone that the expectations reflected in our forward-looking statements will be attained, or that deviations from them will not be material and adverse. We undertake no obligation, other than as may be required by law, to re-issue this Offering Circular or otherwise make public statements in order to update our forward-looking statements beyond the date of this Offering Circular.
4
Table of Contents
OVERVIEW
This overview highlights material information regarding our business and the Offering. Because it is a summary, it may not contain all of the information that is important to you. To understand the Offering fully, you should read the entire Offering Circular carefully, including the “Risk Factors” section before making a decision to invest in our Tokens.
About Rentalist and the Rentalist Platform
Rentalist, Inc. is a newly organized Delaware corporation with its headquarters in West Chester, Pennsylvania (“Rentalist” or “Company”). Rentalist operates a peer-to-peer digital platform that connects filmmakers with owners of film-related gear and equipment, such as cameras, lenses, and lighting. Rentalist offers an easy-to-use interface for posting images and descriptions of gear, making it easier for creative filmmakers to find the right equipment and pay for it and easier for gear owners to securely rent out gear. Renters are screened prior to renting on the platform, and equipment rentals on the platform are protected by insurance. Rentalist utilizes a secure payment platform to process the rental transactions and collects a transaction fee for the transactions conducted on the platform.
Rentalist is part of the new decentralized entertainment industry. Historically, major movie studios, distributors, theater chains, and other gatekeepers have controlled the film industry, determining what films were made and where and when fans could see them. Recent advances in technology have disrupted the entire industry. Films are no longer digitally recorded and edited, no longer in need of raw film and splicing. Movies that were once only shipped to movie theaters in tins are now streaming on-demand. These shifts have enabled filmmakers to streamline distribution and connect directly with their fans. These developments have ushered in a new era for the film industry and substantial growth in independent filmmaking. The Rentalist platform provides a decentralized tool to serve a market we believe will continue to grow.
What makes Rentalist unique is that it rewards its users with equity ownership in the company through a return of a portion of rental transaction fees in the form of RNTL Tokens. As platform users help Rentalist grow and succeed, they receive equity shares of the company, and the opportunity to benefit from the profits and stock appreciation they help generate. We believe film community ownership is a key component, culturally and financially, of success in the modern independent film industry.
Rentalist was formed in 2018 by its parent company, Rentalist, LLC (the “Parent Company”) to provide a suitable corporate structure for a public offering. The Parent Company was formed in 2014. Prior to forming Rentalist, the Parent Company built out the platform, purchased equipment and began renting equipment out to generate revenue while preparing to launch the platform to the public. To form Rentalist, the Parent Company contributed all of its assets and liabilities to Rentalist in exchange for 2,000,000 shares of Class A Common Stock of Rentalist. Rentalist owns the platform, brand, and equipment. Rentalist launched the platform in August 2018.
The RNTL Tokens
Each RNTL Token is one share of Rentalist’s Class B Common Stock. The shares initially will be recorded in book-entry form. However, the RNTL Tokens are intended to be “security tokens” — stock that is generated and/or traded using blocking technology.
5
Table of Contents
We believe blockchain technology allows securities to be issued and traded more efficiently and with greater transparency and fewer intermediaries. However, there currently is no established secondary market for trading security tokens. FINRA-registered broker dealers are developing secondary markets utilizing different blockchain protocols, technology, and settlement procedures and, in some cases, focusing on particular industries, investor types, and markets, among other factors. After one or more such SEC-approved marketplaces suitable for trading in security tokens such as the RNTL Tokens become available, we intend to apply to have the RNTL Tokens listed or quoted for trading and generate the RNTL Tokens using blockchain technology. If or when the Tokens are issued using blockchain technology, all recorded issuances of the Tokens will be transferred to the chosen blockchain protocol, and future issuances will be recorded in the blockchain protocol as well. The use of a transfer agent along with the blockchain technology enables the Company to maintain a stock ledger. The RNTL Tokens will be freely tradeable, but a trade will not be valid until recorded by the registered transfer agent. The RNTL Tokens will be stored in a digital wallet, but a lost Token can be replaced by the Company. The RNTL Tokens are not a virtual currency or cryptocurrency; they will not be used to access or pay for transactions on the platform or elsewhere. The Tokens represent half of the equity ownership of the Company. They do not have full voting rights, but they do have the same economic rights as the Class A Common Stock, including the right to receive dividends if and when the Company declares dividends. See “Description of Capital Stock.”
The Offering
Through the Offering, Rentalist is raising capital to fund the Company’s growth, marketing, continuous improvement of the platform, hiring of personnel and contractors, and general operations. See “Estimated Use of Proceeds.” Consistent with the Rentalist culture, the Regulation A offering structure enables Rentalist to accept investments from platform users, independent film enthusiasts, and a wide range of investors, rather than conducting a private offering of restricted stock only to accredited investors. Rentalist expects to be 50% Community-owned once it distributes all of the authorized RNTL Tokens.
6
Table of Contents
THE OFFERING
Issuer | | Rentalist, Inc., a Delaware corporation |
Securities Offered | | RNTL Tokens (Class B Non-Voting Common Stock) |
Offering Amount | | 2,500,000 Tokens $5,625,000 Maximum Offering (no minimum) |
| | |
Price per Token | | $2.25 |
| | |
Offering Type | | Regulation A, Tier 2 (See “Plan of Distribution”) |
| | |
Minimum Investment | | 1,000 Tokens ($2,250) which may be waived at the discretion of the Company |
Closings | | After Qualification of this Offering Statement by the SEC, we will hold closings upon the receipt of investors’ subscriptions and acceptance of such subscriptions by the Company. We will hold additional closings until the Termination Date. There is no aggregate minimum requirement for the Offering. Subject to applicable securities laws, we will begin applying the proceeds from the Offering towards our business strategy as more specifically set forth in this Offering Circular upon each closing. Subscriptions may be revoked until the Offering Statement is qualified by the SEC and the subscription has been accepted by the Company. |
Limitations on Your Investment Amount | | Non-Accredited Investors Generally, no sale may be made to you in the Offering if the aggregate purchase price you pay is more than 10% of the greater of your annual income or your net worth. Before making any representation that your investment does not exceed applicable thresholds, we encourage you to review Rule 251(d) (2)(i)(C) of Regulation A, which states: “In a Tier 2 offering of securities that are not listed on a registered national securities exchange upon qualification, unless the purchaser is either an accredited investor (as defined in Rule 501 (§230.501)) or the aggregate purchase price to be paid by the purchaser for the securities (including the actual or maximum estimated conversion, exercise, or exchange price for any underlying securities that have been qualified) is no more than ten percent (10%) of the greater of such purchaser’s: (1) Annual income or net worth if a natural person (with annual income and net worth for such natural person purchasers determined as provided in Rule 501 (§230.501)); or (2) Revenue or net assets for such purchaser’s most recently completed fiscal year end if a non-natural person.” Accredited Investors There is no limit to the amount of investment made by accredited investors. To be an accredited investor, an investor must meet one of the following: |
7
Table of Contents
| | (1) An individual who had income in excess of $200,000 in each of the two most recent years (or joint income with his or her spouse in excess of $300,000 in each of those years) and has a reasonable expectation of reaching the same income level in the coming year; (2) An individual who has a net worth (or joint net worth with his or her spouse) in excess of $1,000,000 (excluding the value of such individual’s primary residence); (3) An individual retirement account (“IRA”) or revocable trust and the individual who established the IRA or each grantor of the trust is an accredited investor based on (1) or (2) above; (4) A self-directed pension plan and the participant who directed that assets of his or her account be invested in the Company is an accredited investor on the basis of (1) or (2) above and such participant is the only participant whose account is being invested in the Company; (5) A pension plan which is not a self-directed plan and which has total assets in excess of $5,000,000; (6) An irrevocable trust which consists of a single trust (i) with total assets in excess of $5,000,000, (ii) which was not formed for the specific purpose of investing in the Company and (iii) whose purchase is directed by a person who has such knowledge and experience in financial and business matters that he or she is capable of evaluating the merits and risk of the prospective investment; (7) A corporation, partnership or a Massachusetts or similar business trust, that was not formed for the specific purpose of acquiring an interest in the Company, with total assets in excess of $5,000,000; or (8) An entity in which all of the equity owners are accredited investors. For general information on investing, we encourage you to visit www.investor.gov. |
| | |
Offering Proceeds | | All of the Offering proceeds will be proceeds of the Company. See “Estimated Use of Proceeds.” |
| | |
Transferability | | The RNTL Tokens are not restricted stock and may be transferred or sold without a holding period. |
| | |
Capitalization | | All shares have the same economic rights. Shares of Class B Common Stock are non-voting. The Company has authorized 5,000,000 shares of stock, of which 2,500,000 have been designated as Class A Common Stock and 2,500,000 shares have been designated as Class B Common Stock (RNTL Tokens). The Company has issued 2,000,000 shares of Class A Common Stock to its parent company, Rentalist, LLC, and reserved 500,000 shares for future issuance to advisors, contractors, and employees through the Company’s 2018 Equity Incentive Plan (the “Equity Incentive Plan”). The Company issued no Tokens prior to the Offering. |
| | |
Voting Rights | | Token holders do not have voting rights, except as provided in the Bylaws or under applicable law. |
8
Table of Contents
Risk Factors | | Our Tokens are speculative securities. Investing in them involves significant risks. You should invest in them only if you can afford a complete loss of your investment. See “Risk Factors” for a discussion of factors you should carefully consider before deciding whether to invest. |
Offering Termination | | The Offering will terminate on the first of: (i) the date on which all of the Tokens offered are sold; or (ii) the close of business three (3) years after the date that this Offering Circular is deemed qualified by the SEC, unless sooner terminated by the Company in its sole discretion (collectively, the “Termination Date”). |
| | |
How to Subscribe | | To subscribe to purchase RNTL Tokens, complete and execute the Subscription Agreement accompanying this Offering Circular and deliver it to Rentalist before the Termination Date, together with full payment. To subscribe to receive RNTL Token rewards for equipment rentals, a platform user must complete and execute a Subscription Agreement. The Company may reject subscriptions in its sole discretion, at any time prior to issuance of the subscribed Tokens. The Company will not accept or solicit any money or accept subscriptions until the Offering Statement is qualified by the SEC. |
9
Table of Contents
RISK FACTORS
Investors should carefully consider the risks described below before making an investment decision. For the reasons set forth below, and elsewhere in this Offering Circular, investing in the RNTL Tokens involves a high degree of risk. If any of the following risks actually occur, the Company’s business, financial condition or results of operation could be harmed, which could cause the value of the RNTL Tokens to decline and investors could potentially lose all or part of their investment. The risks and conflicts set forth below are not the only risks and conflicts involved in an investment in the Company. See also “Statements Regarding Forward-Looking Information.”
Risks Related to the Company
Because we are an early stage company, we have a very short operating history.
Rentalist was formed in 2018, and our Parent Company was formed in 2014 and commenced operations in September 2017. We launched the Rentalist platform to the public in August 2018. We are an early stage company, and we lack significant operating history. As a result, there can be no assurance that we will be able to execute our business plans as well or as quickly as desired.
We are not currently profitable and may never become profitable.
Our expenses currently exceed our revenues. We may continue to experience negative operating cash flow for some time, and we may never achieve or maintain profitability. Our expenses will increase as we pursue our business plans. Our failure to achieve or maintain profitability could negatively impact operations or the value of the Tokens.
The Rentalist platform may not be widely adopted and may have limited users.
Rentalist faces competition, and the platform may not be used by a large number of equipment owners and filmmakers. Such a lack of use or interest would negatively impact our financial results and Token value. Alternative platforms may be established that compete with or are more widely used than Rentalist.
Our auditors have expressed substantial doubt about our ability to continue as a going concern.
Our audited financial statements for the year ended December 31, 2017, and for the period September 27, 2017 (commencement of operations) to December 31, 2017, were prepared under the assumption that we would continue our operations as a going concern. Our independent registered public accounting firm has included a “going concern” disclosure in its report on our financial statements indicating that the amount of working capital at December 31, 2017, was not sufficient to meet the cash requirements to fund planned operations through December 31, 2018, without additional sources of cash. This raises substantial doubt about our ability to continue as a going concern. Without additional funds from operations, this offering, other offerings, or loans, we cannot continue as a viable entity, and our stockholders would likely lose most or all of their investment.
Additional financing or indebtedness may be needed.
We may need to finance our future cash needs through public or private equity offerings, debt financings, additional token offerings or other arrangements. Additional financing may not be available, and any additional funds that we obtain may not be on terms favorable to the Company.
10
Table of Contents
We believe that the net proceeds from the Offering, if fully subscribed, will be sufficient to enable us to fund our projected operation requirements for at least the next twelve (12) months. However, we may need to raise additional funds more quickly if one or more of our assumptions prove to be incorrect or if we choose to expand more rapidly than we presently anticipate, and we may decide to raise additional funds even before we need them if the conditions for raising capital are favorable.
You may be diluted.
We may seek to sell additional tokens, equity or debt securities, or obtain a loan or bank credit facility. The sale of additional equity, or debt securities convertible into equity, could result in dilution to our stockholders. The sale of additional equity could affect the value of Tokens generally. The incurrence of indebtedness would result in increased fixed obligations and could also result in covenants that would restrict our operations. Rentalist anticipates that it will issue all of the initial authorized Tokens in less than three years. At that time, Rentalist may elect to authorize the issuance of additional Tokens.
In addition, given that the Offering will be conducted on a “best efforts” basis, the success of the Offering may dilute the interests of early Investors. Further, any issuance of Tokens to platform users as rewards will dilute the interests of the Company’s existing stockholders. Investors making an investment expecting to own a certain percentage of the company or expecting each Token to hold a certain amount of value, should realize how the value of those Tokens can decrease by actions taken by the company. Dilution can make drastic changes to the value of each share or token, ownership percentage, and earnings per token or share.
Our results of operations are difficult to predict.
There can be no assurance that we will successfully execute our strategy and market our platform. Furthermore, we may incur significant unanticipated expenses which would include, for example, additional expenses for platform development or marketing. If we are unsuccessful in marketing our platform, or if we incur significant unanticipated expenses, our business, financial condition, results of operations and prospects may be materially adversely affected. This Offering Circular contains our best estimates of future operations that are based on uncertainties and other factors beyond our control and are difficult to predict.
Our Parent Company will effectively control the Company and there may be conflicts of interest.
We have two classes of stock: Class A Common Stock, each share of which entitles the holder to one vote on any matter submitted to our stockholders, and Class B Common Stock (the Tokens), which is non-voting. Our Parent Company owns 100% of the issued and outstanding Class A Common Stock and therefore controls the Company and our Board of Directors. Members of the Company’s Board of Directors also are indirect and direct owners and managers of the Parent Company. Specifically, SingularDTV GmbH owns a majority of the equity units of the Parent Company, one of its owners is a manager of the Parent Company and serves on the Company’s Board of Directors. SingularDTV GmbH also has provided debt financing to Rentalist. There is a risk that there will be situations when the interests of the Parent Company, the Parent Company’s owners and their affiliates, will conflict with the interests of the Company and/or the Company’s stockholders.
Disruption of our platform or systems that host our platform, process payments, or connect users could result in a loss of service and decreased revenue.
These systems may be subject to damage or interruption from earthquakes, adverse weather conditions, other natural disasters, terrorist attacks, power loss, telecommunications failures, computer viruses, computer denial of service attacks, or other events. Interruptions in these systems could make our platform unavailable or impaired and affect our revenue and reputation.
11
Table of Contents
We are required to make payments for the equipment loan.
Some of the camera equipment owned by the Company is subject to a financing agreement between the Parent Company and SingularDTV GmbH. In connection with the Parent Company’s contribution of the camera equipment to Rentalist, Rentalist assumed the obligations under such financing agreements. These payments will result in a portion of Rentalist’s revenues or offering proceeds being paid to SingularDTV GmbH.
We are less diversified than some of our competitors.
We initially serve only the New York market. While we plan to expand to other parts of the country in the future, some of our competitors already have a wider market.
We may not be able to adequately protect our intellectual property, which could harm the value of our brands and adversely affect our business.
We believe that intellectual property will be critical to our success, and that we will rely on trademark, copyright and patent law, trade secret protection and confidentiality and/or license agreements to protect our proprietary rights. If we are not successful in protecting our intellectual property, it could have a material adverse effect on our business, results of operations and financial condition. While we believe that we will be issued trademarks, copyrights and other intellectual property to protect our business, there can be no assurance that our operations do not, or will not, infringe valid, enforceable third-party patents of third parties or that competitors will not devise new methods of competing with us that are not covered by our anticipated patent applications. Moreover, it is intended that we will rely on intellectual property and technology developed or licensed by third parties, and we may not be able to obtain or continue to obtain licenses and technologies from these third parties at all or on reasonable terms. Effective trademark, service mark, copyright and trade secret protection may not be available in every country in which our intended services will be provided. The laws of certain countries do not protect proprietary rights to the same extent as the laws of the U.S. and, therefore, in certain jurisdictions, we may be unable to protect our proprietary technology adequately against unauthorized third party copying or use, which could adversely affect our competitive position. We may license in the future, certain proprietary rights, such as trademarks or copyrighted material, to third parties. These licensees may take actions that might diminish the value of our proprietary rights or harm our reputation, even if we have agreements prohibiting such activity. Also, to the extent third parties are obligated to indemnify us for breaches of our intellectual property rights, these third parties may be unable to meet these obligations. Any of these events could have a material adverse effect on our business, results of operations or financial condition.
We rely on key personnel and we need to attract and retain additional qualified personnel.
Our founders are meaningfully engaged with the Company, and our Chief Executive Officer currently works primarily on matters related to the Company. However, we have no full-time employees. We expect to hire additional personnel and retain service providers to accomplish our business strategy. Our success will depend to a significant extent on our ability to retain key employees and identify, attract, hire, train and retain qualified personnel and contractors. Competition for talent is substantial. If we are unable to hire and retain qualified personnel in the future, it could have a material adverse effect on our business, financial condition, operating results, and liquidity.
Our certificate of incorporation designates the Court of Chancery of the State of Delaware as the sole and exclusive forum for certain types of actions and proceedings that may be initiated by our stockholders, which could limit our stockholders’ ability to obtain a favorable judicial forum for disputes with us or our directors, officers or employees.
Our certificate of incorporation provides that, to the fullest extent permitted by law, the Court of Chancery of the State of Delaware will be the sole and exclusive forum for (i) any derivative action or proceeding brought on behalf of the Corporation, (ii) any action asserting a claim of breach of a fiduciary duty owed by any director, officer or other employee of the Corporation to the Corporation or the Corporation’s stockholders, (iii) any action asserting a claim against the Corporation arising pursuant to any provision of the DGCL or this Certificate of Incorporation or Bylaws, (iv) any action to interpret, apply, enforce or determine the validity of this Certificate of Incorporation or the Bylaws, or (v) any action asserting a claim against the Corporation governed by the internal affairs doctrine. Any person or entity purchasing or otherwise acquiring any interest in shares of our capital stock shall be deemed to have notice of and to have consented to the provisions of our certificate of incorporation described above. This choice of forum provision may limit a stockholder’s ability to bring a claim in a judicial forum that it finds favorable for disputes with us or our directors, officers or other employees, which may discourage such lawsuits against us and our directors, officers and employees. Alternatively, if a court were to find these provisions of our certificate of incorporation inapplicable to, or unenforceable in respect of, one or more of the specified types of actions or proceedings, we may incur additional costs associated with resolving such matters in other jurisdictions, which could adversely affect our business and financial condition.
Risks Related to the Offering
Our proposed security tokens and plan of distribution are new untested concepts and may not achieve market acceptance.
Security tokens are a relatively new concept, and the issuance of security tokens in a Regulation A offering is untested. Our concept of awarding security tokens as a rebate of transaction fees also is untested. Investors acquiring Tokens will bear the risks of investing in a novel, untested type of securities transaction that will trade exclusively on a novel type of trading platform and be subject to a number of unusual restrictions, as well as the risks of investing in our business. The Company has not selected a blockchain protocol for issuance of the Tokens, because it intends to base the protocol it selects on its compatibility with an SEC-approved national exchange or alternative trading system. If or when the Company proceeds with issuance utilizing blockchain technology, Token holders will be required to open a compatible wallet to receive their Tokens. Token transfers will not be valid until recorded by the Company’s registered transfer agent. If a Token holder loses their key, they may request replacement Tokens from the Company, similar to a lost stock certificate. As with other methods of stock trading and transfers, investors generally will have no recourse in the event a malfunction, delay, or other performance error affects their ability to buy or sell Tokens at the specific time they may seek to execute that transaction. Any failure of the Tokens to perform as expected will have a material adverse effect on our prospects.
There may not be a market for resale of the Tokens.
Securities issued in a Regulation A offering are freely tradeable. However, securities that are not listed on an exchange or quoted on an exempt ATS have limited liquidity, availability of market quotations, and news and analyst coverage. We believe the market for secondary trading in securities (including token securities) issued pursuant to Regulation A is currently underdeveloped, but we believe that it will grow in part through token security offerings. As of the date of this Offering Statement, no exchange or exempt ATS has begun trading security tokens, though entities have announced plans to launch token security operations this year. Crypto exchanges may not trade security tokens unless or until they satisfy FINRA and SEC requirements. Although Rentalist intends to apply for quotation or listing, RNTL Tokens will not be listed on an exchange or quoted on an ATS initially. Even if RNTL Tokens are quoted or listed, there can be no assurances of trading volume or liquidity.
The Offering will be conducted on a “best efforts” basis and does not require a minimum amount to be raised, meaning the Company may not be able to raise enough funds to fully implement its business plan and investors may lose their entire investment.
The Tokens are being offered by the Company on a “Best Efforts” basis with no minimum and without the benefit of a Placement Agent. The Company can provide no assurance that this Offering will be completely sold out. If less than the maximum proceeds are available, the Company’s business plans and prospects for the current fiscal year could be adversely affected.
Given that there is no minimum offering amount, investors bear the risk of losing their entire investment if the Company is unable to raise enough proceeds from this Offering to continue operations. If the Company is not able to raise a significant portion of $5,625,000 from the Common Stock Offering, the Company may have to limit or eliminate important expenditures, such as the hiring of essential labor and marking and community building activities, any and all of which may hinder the Company’s ability to generate significant revenues and cause a delay in the implementation of the Company’s business plan. Moreover, the less money that the Company is able to raise through this Offering, the more risk that Investors may lose their entire investment.
12
Table of Contents
Investors in the Offering may not receive a return on their investment.
There is no assurance that investors will realize a return on their investments or that their entire investments will not be lost. For this reason, each investor should carefully read this Offering Circular and the exhibits to the Offering Circular and should consult with their own attorney and business advisors prior to making any investment decision with respect to the Tokens.
Regulations governing blockchain and token securities is uncertain, and new regulations or policies may materially adversely affect the value of the Tokens.
Regulation of token securities, blockchain technologies, and exchanges is evolving and creates uncertainty. New laws, regulations, guidance, or other actions may severely impact the Company’s Offering model and the value of the Tokens. Failure by the Company to comply with any laws, rules and regulations could result in a variety of adverse consequences, including civil penalties and fines. As blockchain networks and blockchain assets have grown in popularity and in market size, federal and state agencies have begun to take interest in, and in some cases regulate, their use and operation. Future regulations may affect the Company’s ability to utilize tokens to represent its securities as planned.
Tax consequences may be unpredictable.
The tax characterization of Tokens received by platform users is uncertain and may affect taxable income of the recipient and taxes and accounting treatment by the Company. As with any investment, an investment in the Tokens will have tax consequences that will depend on the investor’s circumstances. All investors are encouraged to consult with a tax advisor to assess the tax implications of an investment in Tokens.
PROSPECTIVE INVESTORS ARE URGED TO CONSULT THEIR OWN LEGAL COUNSEL OR OTHER PROFESSIONAL ADVISORS AS TO ANY LEGAL RESTRICTIONS ON THEIR ABILITY TO OWN THE TOKENS AND AS TO THE PRECISE FEDERAL, STATE, LOCAL AND OTHER TAX CONSEQUENCES OF ACQUIRING, OWNING AND DISPOSING OF THE TOKENS.
13
Table of Contents
ESTIMATED USE OF PROCEEDS
The table below sets forth our estimated use of proceeds from the Offering, assuming we sell all of the Tokens in the Offering.
We expect to use substantially all of the net proceeds from the Offering (after paying offering expenses) to operate the Company and pursue our business strategy. Many of the amounts set forth in the table below represent our best estimate since they cannot be precisely calculated at this time.
| | If 25% of Tokens are sold | | If 50% of Tokens are Sold | | If 100% of Tokens are sold | |
Gross Proceeds | | $ | 1,406,250 | | 2,812,500 | | 5,625,000 | |
Our intended use of the gross proceeds is as follows: | | | | | | | |
Fees for qualification of Offering Statement under Regulation A (includes legal, accounting, and marketing) auditing, accounting, broker/dealer and other professional fees) | | $ | 215,000 | | 215,000 | | 215,000 | |
Platform marketing and community building | | $ | 500,000 | | 1,000,000 | | 1,500,000 | |
Continuous platform improvement | | $ | 60,000 | | 125,000 | | 250,000 | |
Hiring of personnel and contractors | | $ | 60,000 | | 125,000 | | 250,000 | |
Working capital and general corporate purposes | | $ | 200,000 | | 900,000 | | 3,000,000 | |
Contingency Funds | | Balance | | Balance | | Balance | |
The Company may utilize a portion of the proceeds to pay interest and principal on current and/or future loans made pursuant to the secured revolving debt agreement described in “Management’s Discussion and Analysis of Financial Condition and Results of Operations; Related-Party Transactions and Agreements.”
The foregoing information is an estimate based on our current business plan. We may find it necessary or advisable to re-allocate portions of the net proceeds reserved for one category to another, and we will have broad discretion in doing so.
If we sell less than all of the Tokens in the Offering, we anticipate reducing primarily the amount spent on working capital and general corporate purposes, and secondarily the amounts spent on platform marketing, community development, and hiring on an approximately pro rata basis.
14
Table of Contents
THE COMPANY
Rentalist, Inc. is a newly organized Delaware corporation with its headquarters in West Chester, Pennsylvania (“Rentalist” or “Company”). Rentalist is a wholly-owned subsidiary of Rentalist, LLC. Rentalist operates an online peer-to-peer platform for film-related equipment rentals.
Who We Are.
Rentalist was launched through a collaboration of artists and entrepreneurs to serve the independent filmmaking industry. The business concept arose in 2014, when filmmaker Henry Roosevelt began renting his camera to other filmmakers.
Henry Roosevelt. Henry is an award winning Director, Producer & Cinematographer. His feature film debut, TOUGH GUYS was purchased and distributed by Showtime. He has directed commercials for ESPN and ABC. He won Best Short at the USA Film Festival for his directorial debut, NATIVE BOY. He operated as the cinematographer for HBO’s NIGHT OF TOO MANY STARS, as well as SXSW film HALLWAY. As an actor, Henry appeared in the film in THE SOCIAL NETWORK. Henry is co-founder of Rentalist, LLC, and is Rentalist’s President and Chief Creative Officer.
Christopher Dima. Chris is an entrepreneur. He is the founder and CEO of a product development consultancy which he founded in 2014. He specializes in rapid prototyping, strategic business development and financial management. Chris began his career at Economy.com (later acquired by Moody’s), an economic analytics firm. While at Economy.com, Chris managed and developed products for international clients ranging from government to banks to insurance companies. He focused on all aspects of the business, including strategy, design, sales, marketing, product delivery and client support and training. Later, he lead marketing and business development at SlamData, an enterprise analytics startup based in Boulder, CO. Chris was part of the team that raised over $10M from leading Silicon Valley VCs, True Ventures and Shasta Ventures. Chris is co-founder of Rentalist, LLC, and is Rentalist’s Chief Executive Officer.
Zachary LeBeau. Zach is a writer, artist and entrepreneur. He is the co-founder and CEO of the blockchain-based entertainment technology company, SingularDTV GmbH. He is the writer of the novel MONKEY ME, and the producer of several music albums. He wrote and directed the sci-fi drama film, THE SCIENTIST, and conceived the noir music video for Gramatik and BRANX’s dance track, FUTURE CRYPTO. Through SingularDTV, he produced the soon-to-be-released feature documentary, TRUST MACHINE, by Alex Winter, is producing the upcoming feature narrative, THE HAPPY WORKER, by director Duwayne Dunham and executive producer David Lynch, and is distributing sci-fi thriller PERFECT, executive produced by Steven Soderbergh.
The Platform.
Henry and Chris teamed up in 2014 to pursue the concept of a peer-to-peer camera rental marketplace, and Zach joined them in 2017. They created Rentalist.com, a digital peer-to-peer platform that connects filmmakers with owners of film-related gear and equipment, such as cameras, lenses, and lighting. They began renting equipment in the first quarter of 2018, and they launched the platform to the public in August 2018.
15
Table of Contents
The Rentalist platform offers an easy-to-use interface for posting images and descriptions of gear, making it easier for creative filmmakers to find the right equipment and pay for it and easier for gear owners to securely rent out gear.

The New Film Industry Creates Demand for Access to Filmmaking Equipment.
Rentalist is part of the new decentralized entertainment industry. Historically, major movie studios, distributors, theater chains, and other gatekeepers have controlled the film industry, determining everything from what films were made to where and when fans could see them. Recent advances in technology have disrupted the entire industry. Films are no longer digitally recorded and edited; no longer in need of raw film and splicing. Movies that were once only shipped to movie theaters in tins are now streaming on demand. These shifts have enabled filmmakers to bypass gatekeepers, streamline distribution, and connect directly with their fans, giving artists the opportunity to pursue their creative vision and giving fans access the films they want to see wherever they have a digital device.
16
Table of Contents
These developments have ushered in a new era for the film industry and substantial growth in independent filmmaking. The changes also have created a demand for cost-effective and efficient access to filmmaking equipment. We believe that demand will grow.
The Rentalist Solution.
The Rentalist platform provides a tool to solve the problem of connecting equipment and gear owners with filmmakers in this decentralized industry. Rentalist recruits equipment owners to make their equipment available via the Rentalist platform. Potential renters find their way to the platform via internet searches, advertising, and referrals from other professionals. A renter may be an independent filmmaker looking for equipment to shoot an film or a producer or director from a major studio looking for a gear for a shoot on-location or for a specialty piece of equipment.
The platform is designed to be easy to use, efficient, and secure. Renters are required to provide detailed information to enable equipment owners to assess their fitness. Transaction fees are processed up-front through a third party electronic payment processor, providing renters and equipment owners with additional protection and avoiding the potential for unpaid rental fees.
The transparency provided by the platform lets the market and the owners and renters determine the rental prices. Rentalist collects transaction fees for the rentals based on its agreement with the equipment owner. The amount and calculation of the transaction fees will vary depending on volume, value, and other factors. Transaction fees are transmitted directly to Rentalist up-front by the third party payment processor out of the rental payment made by the renter to the owner.

Equipment owners and renters communicate directly on the platform to arrange for delivery and return of the equipment in person, by courier, by mail, or other means. Renters are expected to have replacement cost insurance coverage. However, equipment owners are protected by insurance procured by Rentalist that may provide coverage to supplement the renter’s coverage or provide coverage in the absence of another policy.
Community Empowered. Community Owned.
This concept of a peer-to-peer platform isn’t novel. Amazon and eBay launched the first generation of online peer-to-peer marketplaces over twenty years ago, and well-known brands such as Etsy, Airbnb, and Lyft have joined in the success of this now established industry. Each of these brands began as a marketplace for niche products: Books, collectibles, handmade crafts, spare bedrooms, and shared car rides, respectively. Since then, other companies have launched peer-to-peer platforms to serve other niche markets, such as tool sharing, money lending, cooking classes, and camera rentals.
Like other digital peer-to-peer marketplaces, Rentalist’s success will depend on users engaging in transactions on its platform. What makes Rentalist unique is that it will be owned by the community that it serves: Equipment owners, filmmakers, film enthusiasts, actors, fans, and others who see value in independent filmmaking and invest in the Tokens.
17
Table of Contents
The New Offering Model.
Amazon, eBay and most other well-known online marketplaces funded their early growth stages by privately offering shares of stock to venture capital firms and angel investors who qualified as “accredited investors.” These investors are often sourced by broker-dealers for a share of the funds raised and an award of stock. The securities rules limited the ability of start-up companies to offer investments publicly or accept investments from individuals who were not wealthy and sophisticated. These rules were intended to protect individuals who cannot afford to take the risk of losing funds they needed to pay for basic living and who may not have sufficient information and investment acumen to make investment decisions in high-risk start-ups. Unfortunately, these rules also prevented people who were not wealthy from participating in the returns that may come with early stage investing in successful entities. In the extreme case of eBay, the result was that a venture capital firm made hundreds of millions of dollars on its early investment, while the people who generated the income for eBay by buying and selling items on the platform missed out.
In June 2015, the SEC adopted new rules that have modernized and expanded the means of raising capital, through offerings conducted publicly pursuant to amended Regulation A (See SEC Release No. 33-9741). Just as digitization and the internet allowed filmmakers to make films and deliver them to fans, Regulation A provides an opportunity for startups to offer ownership to the public, and provides the public the opportunity to participate in the potential rewards—and accompanying risks— of early stage investments. See “Risk Factors.”
Rentalist’s Goal — 50% Community Ownership.
Rentalist’s goal is to issue half of its equity ownership to platform users and investors (collectively, the “Community”) through the Offering by selling shares to investors and rewarding platform users. We believe community ownership is a key component, culturally and financially, to the success of a peer-to-peer business that serves the modern independent film industry.
Rentalist has authorized the issuance of 5,000,000 shares of stock, of which 2,000,000 has been issued in the form of Class A Common Stock to the Parent Company. An additional 500,000 shares of Class A Common Stock have been reserved for issuance pursuant to the Company’s Equity Incentive Plan to advisers from the Community. The remaining 2,500,000 shares (50% of the equity) are being issued in the form of Class B Common Stock (the RNTL Tokens) in two ways:
· Token Sales to Investors. Platform users, members of the film community, film enthusiasts and others (the general public) invest in the company by purchasing Tokens with cash at the $2.25 per Token Offering Price.
· Rewards to Platform Users. Rentalist rewards its users with equity ownership in the company through a return of a portion of rental transactions fees in the form of RNTL Tokens. As platform users help Rentalist grow and succeed, they receive equity shares of the company, and the opportunity to benefit from the profits and stock appreciation they help generate.
For each transaction completed on the Rentalist platform, the Owner and Renter may each receive an award of RNTL Tokens worth 1.25% of the rental fee. The number of RNTL Tokens awarded to each user is determined by (a) multiplying the rental fee by 1.25% and (b) dividing the result by the $2.25 per Token Offering Price (rounded down to the nearest whole token). This award is treated as a rebate of half of the rental transaction fee, similar to a mileage plan program, for accounting and tax purposes. The Company has not reserved a specific amount of Tokens for issuance to platform users. If the Company issues substantially all of the Tokens through sales to investors, the Company may award only the remaining Tokens to platform users, which may be very few. If all of the authorized Tokens are issued, the Company will not be able to issue any additional Tokens to platform users as rewards unless the Company amends this Offering or conducts a new Offering. See “Plan of Distribution”.
18
Table of Contents

If all of the Tokens are issued in this Offering, Tokenholders will own 50% of the equity of the Company:
Class | | Shares Authorized | | Currently Issued and Outstanding | | Reserved for Equity Plan | | To Be Issued in Offering | | Ownership (fully diluted) | |
| | | | | | | | | | | |
Class A Common Stock | | 2,500,000 | | 2,000,000 | | 500,000 | | — | | 50 | % |
| | | | | | | | | | | |
Class B Common Stock (Tokens) | | 2,500,000 | | — | | — | | 2,500,000 | | 50 | % |
| | | | | | | | | | | |
TOTAL | | 5,000,000 | | 2,000,000 | | 500,000 | | 2,500,000 | | 100 | % |
The RNTL Tokens.
Each RNTL Token is one share of Rentalist’s Class B Common Stock. The shares initially will be recorded in book-entry form. However, the RNTL Tokens are intended to be “security tokens” — stock that is generated and/or traded using blocking technology.
19
Table of Contents
We believe blockchain technology allows securities to be issued and traded more efficiently and with greater transparency and fewer intermediaries. However, there currently is no established secondary market for trading security tokens. FINRA-registered broker dealers are developing secondary markets utilizing different blockchain protocols, technology, and settlement procedures and, in some cases, focusing on particular industries, investor types, and markets, among other factors. After one or more such SEC-approved marketplaces suitable for trading in security tokens such as the RNTL Tokens become available, we intend to apply to have the RNTL Tokens listed or quoted for trading and generate the RNTL Tokens using blockchain technology. If or when the Tokens are issued using blockchain technology, all recorded issuances of the Tokens will be transferred to the chosen blockchain protocol, and future issuances will be recorded in the blockchain protocol as well.
The use of a transfer agent along with the blockchain technology enables the Company to maintain a stock ledger. The RNTL Tokens will be freely tradeable, but a trade will not be valid until recorded by the registered transfer agent, providing additional security to Token holders. The RNTL Tokens are not a virtual currency or cryptocurrency; they will not be used to access or pay for transactions on the platform or elsewhere. The Tokens represent half of the equity ownership of the Company. They do not have full voting rights, but they do have the same economic rights as the Class A Common Stock, including the right to receive dividends if and when the Company declares dividends. See “Description of Capital Stock.”
The RNTL Tokens may be held for investment or traded. Their trading value is the price at which the RNTL Tokens are bought or sold in the secondary marketplaces at any given time. The market price will increase (or decrease) along with the Company’s financial performance, market conditions, regulatory conditions, investor confidence, trading volume, and numerous other factors that influence the price at which any stock trades at any given time. See “Risk Factors.”
20
Table of Contents
MANAGEMENT
General
We operate under the direction of our board of directors, the members of which are accountable to us and our stockholders as fiduciaries. Our charter and bylaws provide that the number of directors on our board of directors may be established by a majority of the entire board of directors, but may not be more than seven, nor, upon and after the commencement of the Offering, fewer than three. There are no family relationships among any of our directors or officers, or officers of our advisor. As of the date of this Offering Circular, we have a total of three directors.
Each director will serve until the next annual meeting of stockholders and until his or her successor is duly elected and qualifies. Although the number of directors may be increased or decreased, a decrease will not have the effect of shortening the term of any incumbent director.
Any director may resign at any time and may be removed with or without cause by the stockholders upon the affirmative vote of at least a majority of all the votes entitled to be cast generally in the election of directors.
Any vacancy created by an increase in the number of directors or the death, resignation, removal, adjudicated incompetence or other incapacity of a director may be filled only by an affirmative vote of a majority of the remaining directors, even if the remaining directors do not constitute a quorum, and any director elected to fill a vacancy will serve for the remainder of the full term of the directorship in which the vacancy occurred. If at any time there are no directors in office, successor directors shall be elected by the stockholders. Each director will be bound by our charter and bylaws.
Our directors will not be required to devote all of their time to our business and only are required to devote the time to our affairs as their duties require. No director or executive officer has received compensation from the Company in the last fiscal year. Our board of directors is empowered to fix the compensation of all officers that it selects and approve the payment of compensation to independent directors for services rendered to us.
Executive Officers and Directors
We currently have two executive officers and three directors. We have provided below certain information about our executive officers and directors. The term for each officer and director commenced effective with Rentalist’s formation and shall continue until such officer’s or director’s resignation or removal.
Name | | Position(s) | | Age (1) | | Hours Per Week (2) |
Christopher Dima | | Chief Executive Officer, Board Member | | 45 | | 40 |
| | | | | | |
Henry Roosevelt | | President & Chief Creative Officer, Vice Chair | | 33 | | 40 |
| | | | | | |
Zachary LeBeau | | Board Chair | | 43 | | |
(1) As of July 10, 2018
21
Table of Contents
(2) Approximate average weekly amount of hours the Company anticipates these officers will work for the Company.
Christopher Dima, Chief Executive Officer and Board Member; Co-Founder of Rentalist, LLC. Chris is the Director of Marketing for SlamData and provides product development consulting services to startups. Chris served as an executive and founder for several technology-based startups and managed global marketing for Moody’s Analytics and strategy and marketing for Moody’s Economy.com. Chris holds a Bachelors of Arts in English from West Chester University of Pennsylvania and a Master of Education from the College of New Jersey, and he resides in the Philadelphia area.
Henry Roosevelt, President & Chief Creative Officer and Board Vice Chair; Co-Founder of Rentalist, LLC. Henry is a director, producer, and cinematographer. He is a graduate of the Lawrenceville School. He holds a Bachelors of Arts in Communications, with a minor in film, from the George Washington University, and he resides in New York.
Zachary LeBeau, Board Chair. Zach is Co-Founder and CEO of SingularDTV GmbH, and an author, musician, screenwriter, and film director with over twenty years of entrepreneurial experience in a range of industries, including entertainment, global real estate development, alternative energy, and luxury clothing. Zach resides in New York.
Compensation of Directors and Executive Officers
Rentalist’s Directors are not compensated for their role as directors. As of June 30, 2018, Rentalist had no employees, and its officers had not been compensated directly by Rentalist. Effective November 2018, Rentalist will begin directly compensating its executive officers, Christopher Dima and Henry Roosevelt. They each will receive $10,000 per month in base salary.
Principal Stockholders
The following table sets forth the beneficial ownership of our shares of common stock as of the date of this Offering Circular for each person or group that holds more than 5% of our common stock, for each director and executive officer of our sponsor and for the directors and executive officers of our sponsor as a group. To our knowledge, each person that beneficially owns our common stock has sole voting and disposition power with regard to such shares.
Unless otherwise indicated below, each person or entity has an address in care of our principal executive offices at 1 N. Church Street, 3rd Floor, West Chester, Pennsylvania 19380.
Name of Beneficial Owner(1) | | Number of Shares Beneficially Owned | | Percent of All Shares | |
Rentalist, LLC (1) | | 2,000,000 | | 100 | % |
Total | | 2,000,000 | | 100 | % |
(1) | | All voting and investment decisions with respect to our shares of common stock that are held by Rentalist, LLC, are controlled by Rentalist, LLC. Rentalist LLC is owned by Christopher Dima (through an entity he wholly owns), Henry Roosevelt, and SingularDTV GmbH. Zachary LeBeau is an officer and owner of Singular DTV GmbH. |
22
Table of Contents
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
The following discussion and analysis should be read in conjunction with the financial statements and notes thereto.
Overview
Rentalist, Inc. was incorporated in 2018 the state of Delaware. Our headquarters are located in West Chester, Pennsylvania. We operate a peer-to-peer rental platform for filmmaking equipment. Rentalist was formed by Rentalist, LLC (the “Parent Company”). The Parent Company was formed in 2014, and commenced operations in 2017. On July 19, 2018, the Parent Company transferred substantially all of its assets and liabilities to Rentalist and received 2,000,000 Shares of Rentalist Class A Common Stock. Accordingly, this discussion of financial condition and results of operations, and the financial statements presented, incorporate the financial condition and results of operations of the Parent Company. References in this discussion to the performance of Rentalist refer to the consolidated performance of Rentalist and the Parent Company.
Results of Operations
Rentalist commenced operations on September 27, 2017, and launched the Rentalist platform to the public in August 2018. As of December 31, 2017, we had generated no revenue. As of the same date, cash used in operating activities was $144,072 for consulting and accounting, equipment, guaranteed payments, platform development and expenses, and general expenses.
As of June 30, 2018, we had generated $57,107 in cash through rentals of camera equipment owned by the Company, and sustained a net loss of $339,012.
Liquidity and Capital Resources
As of December 31, 2017, we had $62,090 in cash. As of June 30, 2018, we had $171,867 in cash. The funds raised in the Offering will be primarily used to grow the Rentalist platform and fund general operating expenses. We believe that cash on hand and cash we expect to generate from operating activities and raise in this Offering will be sufficient to meet our obligations and fund day-to-day operations for at least twelve months. However, our independent registered public accounting firm has included a “going concern” disclosure in its report on our financial statements indicating that the amount of working capital at December 31, 2017, was not sufficient to meet the cash requirements to fund planned operations through December 31, 2018, without additional sources of cash. This raises substantial doubt about our ability to continue as a going concern.
The Company has two primary recurring expenses: (a) employee compensation and (b) independent contractors. Now that the platform has been developed and launched, the Company believes that it can operate from a baseline monthly recurring budget of $30,000 to $50,000. The Company has two primary sources of revenue: (a) platform fees charged for rentals by third parties on the platform; and (b) rental fees on equipment owned by the Company. The Company expects that its monthly revenue from these sources will begin to exceed its monthly expenses in 2019. The Company anticipates that it will require less than $100,000 in additional funds to reach that positive cash flow. Funds received in the Offering will be used primarily to fund the Company’s marketing and community building efforts fund strategic growth and increase revenue. See “Use of Proceeds.”
Application of Critical Accounting Policies
Our accounting policies have been established to conform to GAAP. The preparation of financial statements in conformity with GAAP requires management to use judgment in the application of accounting policies, including making estimates and assumptions. Below are the accounting policies we believe will be critical. We consider these policies critical because they require our management to use judgment in their application, including making estimates and assumptions. These judgments will affect how we report our financial condition. If management’s judgment or interpretation of the facts and circumstances relating to various transactions were to be different, it is possible that different accounting policies will be applied, thus, resulting in a different presentation of the financial statements. Additionally, other companies in similar businesses may utilize different estimates that may impact comparability of our results of operations to such companies.
Token Sale — Through this Offering, Rentalist plans to issue tokens to platform users and investors:
23
Table of Contents
Awards to Platform Users (de facto incentives): For each transaction completed on the Rentalist platform, the owner and renter each receive an award of Tokens worth 1.25% of the rental fee (rounded down to the nearest whole token). This award is treated as a rebate of half of the rental transaction fee for accounting and tax purposes.
Investors: Platform users, members of the film community, film enthusiasts and others (the general public) also may invest in the company by purchasing tokens for cash. Tokens will note have voting rights, they will have the same economic rights as the Class A Common Stock. The price used to calculate award tokens is the same as the cash price paid by investors in this Offering.
Estimates — The Company prepares the financial statements in accordance with accounting principles generally accepted in the U.S. which requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues, expenses, costs, and disclosure of contingent assets and liabilities as of the date of the financial statements. Actual results are reconciled with these estimates as they occur but they may differ from initial reporting.
Revenue Recognition — The Company’s policy is to recognize revenue and costs in accordance with the terms of the agreements. Revenue is earned upon the beginning of the rental period between owner and renter. As of December 31, 2017, the Company had not yet had any revenue. As of June 30, 2018, the Company earned revenue in the amount of $57,107.
In May 2014, the Financial Accounting Statements Board (“FASB”) issued Accounting Standards Update No. 2014-09 which significantly updates the standards for revenue recognition for all entities, public, private and not-for-profit, that have contracts with customers to provide goods or services. For private entities, such as the Company, the effective date for implementation of the new standard is for annual periods beginning after December 15, 2018. Revenue is recognized when all the following elements are present: (a) persuasive evidence of an arrangement exists, (b) delivery has occurred or services have been rendered to the customer, (c) the fee is fixed or determinable, and (d) collectability is reasonably assured. In 2017 the Company had no sales and did not recognize any revenue. The new standard, if applied to the Company, would have no impact on the Company’s 2017 or 2018 revenue. The Company plans to defer application of the new standard until it becomes effective.
Accounts Receivable — The Company’s policy is to state its accounts receivable as amounts due from customers as of the reporting date. Customer accounts past due greater than 90 days are reviewed to identify amounts that are uncollectible. Uncollectible customer accounts receivable are written off and included in the statement of operations in general and administrative. As of June 30, 2018, the Company had accounts receivable in the amount of $20,681.
Property and Equipment — Property and equipment is recorded at cost. Maintenance and repairs are charged to expense as incurred; major renewals and betterments are capitalized. When items of property or equipment are sold or retired, the related cost and accumulated depreciation and amortization is removed from the accounts and any gain or loss is included in the results of operations. Depreciation and amortization is calculated on a straight-line basis over the estimated useful lives of the respective assets, which generally ranges from 3-5 years for equipment. From commencement of operations, September 27, 2017, through year end, December 31, 2017, no assets were placed in service and no depreciation expense was taken. For the period ending June 30, 2018, depreciation expense was recognized in the amount of $81,856.
Long Lived Assets - The Company reviews long-lived assets for impairment whenever events or changes in circumstances indicate that the asset’s carrying amount may not be recoverable. From commencement of operations, September 27, 2017, through June 30, 2018, the Company did not have any long-lived assets that needed impairment charges.
24
Table of Contents
Income Taxes — The Company follows the provisions of Financial Accounting Standards Board Accounting Standards Codification 740, “Income Taxes,” related to the accounting for uncertainty in income taxes. As of June 30, 2018, the Company has no unrecognized tax benefits. The Company classifies interest and penalties related to unrecognized tax benefits as a component of the provision for income tax expense.
Related-Party Transactions and Agreements
The Parent Company has paid Christopher Dima’s consulting firm for design and software management services. This expense from commencement of operations, September 27, 2017, through year end, December 31, 2017, was $874, and for the period ending June 30, 2018, was $30,905.
On December 21, 2017, the Parent Company entered a secured revolving debt agreement with SingularDTV GmbH for up to $1.25 million (US) (the “Loan Agreement”), and the Parent Company granted SingularDTV GmbH a security interest in all of the assets of the Parent Company. On July 19, 2018, the Parent Company transferred all assets and liabilities to Rentalist in exchange for shares in Rentalist. The transaction will be accounted for as a recapitalization of the Parent Company, and Rentalist will be the reporting company for the year ended December 31, 2018. In connection with the foregoing recapitalization, the Parent Company assigned the Loan Agreement to Rentalist, Rentalist granted SingularDTV GmbH a security interest in all of the assets of Rentalist, and the security agreement between the Parent Company and Singular DTV GmbH was terminated. As of December 31, 2017, $210,272 was outstanding, and as of June 30, 2018, $1.25 million of principal was outstanding. The amounts loaned to Parent Company under the Loan Agreement have been used to purchase filmmaking equipment (all of which has been contributed to Company) and for general working capital purposes. The principal accrues interest at a rate of 5% per annum. Interest only payments to be paid for six (6) months commenced on December 1, 2018, and thereafter the remaining principal and interest are to be repaid in eighteen (18) equal monthly installments.
25
Table of Contents
DESCRIPTION OF CAPITAL STOCK
We were formed under the laws of the state of Delaware. The rights of our stockholders are governed by Delaware law as well as our charter and bylaws. The following summary of the material terms of our common stock is only a summary, and you should refer to the Delaware General Corporation Law and our charter and bylaws for a full description. The following summary is qualified in its entirety by the more detailed information contained in our charter and bylaws. Our charter and bylaws are on file with the Securities and Exchange Commission as Exhibits to our Offering Statement on Form 1-A and can be accessed over the Internet at the Securities and Exchange Commission’s website at www.sec.gov. In addition, copies of our charter and bylaws are available at no cost upon request. See the “Additional Information” section of this Offering Circular.
Our charter authorizes us to issue up to 5,000,000 shares of common stock at $0.001 par value per share, of which 2,500,000 shares are classified as Class A Common Stock and 2,500,000 share are classified as Class B Common Stock (RNTL Tokens). As of the date of this Offering Statement, 2,000,000 shares of our Class A Common Stock were issued and outstanding, and no shares of Class B Common Stock were issued and outstanding. The Company has reserved 500,000 shares of Class A Common Stock for issuance to advisors, contractors, and employees pursuant to an equity incentive plan. Our board of directors may amend our charter from time to time to increase or decrease the aggregate number of our authorized shares or the number of shares of any class or series that we have authority to issue without any action by our stockholders.
Common Stock
Subject to the provisions of our charter regarding the restrictions on ownership and transfer of common stock, the holders of Class A Common Stock and Class B Common Stock are entitled to such distributions as may be authorized from time to time by our board of directors out of legally available funds and declared by us and, upon any liquidity event, would be entitled to receive all assets available for distribution to our stockholders. Upon issuance for full payment in accordance with the terms of the Offering, all common stock issued in the Offering will be fully paid and non-assessable. Holders of common stock will not have preemptive rights, which means that they will not have an automatic option to purchase any new shares that we issue, or preference, conversion, exchange, sinking fund, or redemption rights and will not have appraisal rights unless our board of directors determines that appraisal rights apply, with respect to all or any classes or series of stock, to one or more transactions occurring after the date of such determination in connection with which stockholders would otherwise be entitled to exercise appraisal rights.
Meetings and Special Voting Requirements
Subject to our charter restrictions on ownership and transfer of our stock and except as may otherwise be specified in our charter, each holder of Class A Common Stock is entitled at each meeting of stockholders to one vote per share owned by such stockholder on all matters submitted to a vote of stockholders, including the election of directors. The holders of Class B Common Stock shall not be entitled to vote except as specified in our charter or bylaws, or pursuant to Delaware General Corporate Law; provided that so long as any shares of Class B Common Stock are outstanding, the Corporation shall not, without the written consent of a majority of the outstanding shares of Class B Common Stock or the affirmative vote of holders of a majority of the outstanding shares of Class B Common Stock at a meeting of the holders of Class B Common Stock duly called for such purpose, amend, alter or repeal (by merger, consolidation, combination, reclassification or otherwise) its Certificate of Incorporation or bylaws so as to adversely affect (disproportionately relative to the Voting Common Stock or the Class B Non-Voting Common Stock) the preferences, rights or powers of the Class B Common Stock.
There is no cumulative voting in the election of our board of directors, which means that the holders of a majority of shares of our outstanding Class A Common Stock can elect all of the directors then standing for election and the holders of the remaining shares of common stock will not be able to elect any directors.
Under Delaware law, a corporation generally cannot dissolve, amend its charter, merge, sell all or substantially all of its assets, engage in a share exchange or engage in similar transactions outside the ordinary course of business, unless approved by the affirmative vote of stockholders holding at least a majority of the shares entitled to vote on the matter.
26
Table of Contents
However, under the Delaware General Corporation Law, the following events do not require stockholder approval:
· | | stock exchanges in which we are the successor; and |
| | |
· | | transfers of less than substantially all of our assets. |
An annual meeting of our stockholders will be held each year, upon reasonable notice and within a reasonable period. The purpose of each annual meeting will be to elect directors and transact any other business that may properly come before the meeting. Special meetings of stockholders may be called only upon the request of a holder, or group of holders, of Class Common Stock owning at least 5% of the Class A Common Stock of the Company, the majority of our directors, or by our Chief Executive Officer or President. The meeting must be held not less than 10 nor more than 60 days after the distribution of the notice of meeting at the time and place specified in the request, or, if a time and place are not specified in the request, at a time and place convenient to our stockholders. The presence, either in person or by proxy, of stockholders entitled to cast at least 50% of all the votes entitled to be cast at a meeting on any matter will constitute a quorum.
Our stockholders are entitled to receive a copy of our stockholder list upon request. The list provided by us will include each stockholder’s name, address and telephone number, and the number of shares owned by each stockholder, and will be sent within ten days of the receipt by us of the request. A stockholder requesting a list will be required to pay reasonable costs of postage and duplication. Furthermore, pursuant to Delaware law, any stockholder and any designated representative thereof will be permitted access to our corporate records to which such stockholder is entitled under applicable law at all reasonable times. Under Delaware law, stockholders are therefore entitled to inspect and copy only our bylaws, minutes of stockholder proceedings, annual statements of affairs, voting trust agreements and statements of stock and securities issued by us during the period specified by the requesting stockholder, which period may not be longer than twelve (12) months prior to the date of the stockholder’s request. Requests to inspect and/or copy our corporate records must be made in writing to: Rentalist, Inc., 1 N. Church Street, 3rd Floor, West Chester, Pennsylvania 19380, Attn: Secretary. Our board of directors will comply with all proper requests for access to our corporate records in conformity with our charter and Delaware law. We have the right to request that a requesting stockholder represent to us in writing that the stockholder list and records will not be used to pursue commercial interests before we become obligated to provide a copy of our stockholder list.
We will continue perpetually unless dissolved pursuant to any applicable provision of the Delaware General Corporation Law.
Exclusive Forum
Our Certificate of Incorporation provides that, to the fullest extent permitted by applicable law, the Court of Chancery of the State of Delaware will be the sole and exclusive forum for (i) any derivative action or proceeding brought on behalf of the Corporation, (ii) any action asserting a claim of breach of a fiduciary duty owed by any director, officer or other employee of the Corporation to the Corporation or the Corporation’s stockholders, (iii) any action asserting a claim against the Corporation arising pursuant to any provision of the DGCL or this Certificate of Incorporation or Bylaws, (iv) any action to interpret, apply, enforce or determine the validity of this Certificate of Incorporation or the Bylaws, or (v) any action asserting a claim against the Corporation governed by the internal affairs doctrine. Any person or entity purchasing or otherwise acquiring any interest in shares of our capital stock shall be deemed to have notice of and to have consented to the provisions of our certificate of incorporation described above. Although we believe these provisions benefit us by providing increased consistency in the application of Delaware law for the specified types of actions and proceedings, the provisions may have the effect of discouraging lawsuits against our directors and officers. The enforceability of similar choice of forum provisions in other companies’ certificates of incorporation has been challenged in legal proceedings, and it is possible that, in connection with one or more actions or proceedings described above, a court could find the choice of forum provisions contained in our certificate of incorporation to be inapplicable or unenforceable.
Formation Transaction
In connection with our formation, our Parent Company, Rentalist, LLC, acquired 2,000,000 shares of our Class A Common Stock in exchange for substantially all of the assets of the Parent Company effective July 19, 2018. Our Parent Company holds restricted stock and is not offering any of its shares in the Offering.
27
Table of Contents
LEGAL MATTERS
We are not presently subject to any material pending legal proceedings.
The legality of the shares of common stock being offered hereby has been passed upon for Rentalist, Inc. by Fox Rothschild LLP. Fox Rothschild LLP has represented Rentalist, Inc., our Parent Company and other of our affiliates in other matters and may continue to do so in the future.
28
Table of Contents
PLAN OF DISTRIBUTION
Tokens being offered hereby will be only be offered by associated persons of Rentalist, Inc. through the Rentalist website at www.Rentalist.com. In conducting the Offering, the associated persons of Rentalist, Inc. intend to rely on the exemption from registration contained in Exchange Act Rule 3a4-1. We will only offer our shares for sale in jurisdictions where such offers are permitted.
This Offering Circular will be furnished to prospective investors upon their request via electronic PDF format and will be available for viewing and download on the Rentalist website, as well as on the SEC’s website at www.sec.gov.
In order to subscribe to purchase RNTL Tokens, each prospective investor must electronically complete, sign and deliver to us an executed Subscription Agreement like the one attached to this Offering Circular as Exhibit 4.1, and electronically transfer funds for its subscription amount to the escrow agent in accordance with the instructions provided therein. In order to receive RNTL Tokens rewards for equipment rentals, a platform user also must electronically complete, sign and deliver to us an executed Subscription Agreement.
The Company will not accept or solicit any money or accept subscriptions until the Offering Statement is qualified by the SEC. An investor will become a shareholder of our company, including for tax purposes, and the shares will be issued, as of the date of settlement. For Token purchases, settlement will not occur until an investor’s funds have cleared and we have accepted the investor as a Shareholder. For Token rewards, settlement will occur each quarter, as specified in the Subscription Agreement.
We reserve the right to reject any investor’s subscription in whole or in part for any reason, including if we determine in our sole and absolute discretion that such investor is not a “qualified purchaser” for purposes of Section 18(b)(4)(D)(ii) of the Securities Act. If the offering terminates or if any prospective investor’s subscription is rejected, all funds received from such investors will be returned without interest or deduction. There is no minimum offering amount, and Rentalist will not return funds to subscribers if less than all of the securities offered are sold.
State Law Exemption and Offerings to “Qualified Purchasers”
Our Tokens are being offered and sold only to “qualified purchasers” (as defined in Regulation A under the Securities Act). As a Tier 2 offering pursuant to Regulation A under the Securities Act, the Offering will be exempt from state “Blue Sky” law review, subject to certain state filing requirements and anti-fraud provisions, to the extent that our shares of common stock offered hereby are offered and sold only to “qualified purchasers” or at a time when our shares of common stock are listed on a national securities exchange. “Qualified purchasers” include: (i) “accredited investors” under Rule 501(a) of Regulation D and (ii) all other investors so long as their investment in our common stock does not represent more than 10% of the greater of their annual income or net worth (for natural persons), or 10% of the greater of annual revenue or net assets at fiscal year-end (for non-natural persons). However, our shares of common stock are being offered and sold only to those investors that are within the latter category (i.e., investors whose investment in our common stock does not represent more than 10% of the applicable amount), regardless of an investor’s status as an “accredited investor.” Accordingly, we reserve the right to reject any investor’s subscription in whole or in part for any reason, including if we determine in our sole and absolute discretion that such investor is not a “qualified purchaser” for purposes of Regulation A.
Bifurcated Distribution.
Rentalist has authorized the issuance of 5,000,000 shares of stock, of which 2,000,000 shares have been issued in the form of Class A Common Stock to the Parent Company and 500,000 shares have been reserved
29
Table of Contents
for issuance in the form of Class A Common Stock pursuant to the Equity Incentive Plan. The remaining 2,500,000 shares (50% of the equity) are being issued in the form of Class B Common Stock (the RNTL Tokens) in the Offering as follows:
· Rewards to Platform Users. For each transaction completed on the Rentalist platform, Rentalist will receive a transaction fee from the parties, calculated as a percentage of rent charged by the Owner to the Renter. For those Owners and Renters who elect to participate in the rewards program, Rentalist will award each of the Owner and Renter RNTL Tokens for their transactions on the platform. The number of RNTL Tokens awarded to each user is determined by (a) multiplying the rental fee by 1.25% and (b) dividing the result by the $2.25 per Token Offering Price (rounded down to the nearest whole token). This award is treated as a rebate of half of the rental transaction fee, similar to a mileage plan program.
· Token Sales to Investors. Tokens also can be purchased with cash at the $2.25 per Token Offering Price.
The table below demonstrates the level of ownership of platform users based on four different equipment rental scenarios, assuming a $2.25 Offering Price and the purchase of $4,000,000 of Tokens by investors.
Relative Ownership Examples
Total Rental Volume On Platform $ | | $ | 5,000,000 | | $ | 10,000,000 | | $ | 25,000,000 | | $ | 65,000,000 | |
Transaction Fees at 5% (Rentalist Gross Revenue) | | $ | 250,000 | | $ | 500,000 | | $ | 1,250,000 | | $ | 3,250,000 | |
Tokens awarded to Platform Users (total, to Owner and Renter) | | 55,556 | | 111,111 | | 277,778 | | 722,222 | |
% of company owned by Platform Users | | 1.28 | % | 2.53 | % | 6.10 | % | 14.44 | % |
Tokens purchased by Investors in offering ($4M) | | 1,777,778 | | 1,777,778 | | 1,777,778 | | 1,777,778 | |
% of company owned by Token Investors | | 41.03 | % | 40.51 | % | 39.02 | % | 35.56 | % |
% of company owned by Community (Platform Users + Investors) | | 42.31 | % | 43.04 | % | 45.12 | % | 50.00 | % |
We provide these scenarios solely to demonstrate the relative equity ownership of the Company we anticipate could occur under a range of scenarios over various periods of time. These scenarios are not intended to project anticipated revenue. We expect that actual rental volume, transaction fees, proceeds from this Offering, total of outstanding equity of the Company, and other factors will vary these examples.
Incentive Token Issuance Process.
Rentalist platform users will be given the opportunity to participate in the incentive program when they sign up to use the Rentalist platform. Those users who elect to participate will be provided with this Offering Circular and be required to complete the Subscription Agreement. After qualification of the Offering by the SEC, Rentalist will issue Tokens to participants as rebates on transactions. Initially, we will not issue certificates. Instead, the RNTL Tokens will be recorded and maintained on our company’s stock register. Once Rentalist has converted to blockchain issuance of Tokens, participants will be provided with an invitation to set up their wallet and receive the RNTL Tokens. Each quarter thereafter, Rentalist will have the appropriate number of incentive Tokens issued to participants based on transactions for the prior quarter.
The Company has not reserved a specific amount of Tokens for issuance to platform users. If all of the authorized Tokens are issued, the Company will not be able to issue additional Tokens to platform users as rewards unless the Company amends this Offering or conducts a new Offering.
30
Table of Contents
Transferability of the Tokens
RNTL Tokens are generally freely transferable, subject to any restrictions imposed by applicable securities laws or regulations. Currently, there is no established secondary market for trading token securities. FINRA-registered broker dealers are developing secondary markets utilizing different blockchain protocols, technology, and settlement procedures and, in some cases, focusing on particular industries, investor types, and markets, among other factors. After one or more SEC-approved marketplaces suitable for trading in security tokens such as the RNTL Tokens become available, we intend to apply to have the RNTL Tokens listed or quoted for trading.
Registrar and Transfer Agent
The shares initially will be recorded in book-entry form. We intend to generate the RNTL Tokens utilizing blockchain technology after one or more SEC-approved marketplaces for trading the RNTL Tokens have become operational. In doing so, we can match the protocol selected for the RNTL Token to the protocols available for trading in that secondary marketplace. In addition, we intend to utilize a registered transfer agent to complete all transactions in RNTL Tokens on blockchain. Transactions in RNTL tokens will not be valid until confirmed by the transfer agent. Investors will be required to establish a compatible digital wallet to receive their RNTL Tokens. A private key will be necessary to access the RNTL Tokens in an investor’s wallet. If an investor loses their key or is unable to access their RNTL Tokens, the investor may submit an affidavit of lost security token to the Company, and the Company can cancel the previous RNTL Token issuance and reissue new RNTL Tokens to the investor.
Escrow Agent
Prime Trust, LLC will serve as the escrow agent for the Offering, and will conduct Know Your Customer (“KYC”) and Anti-Money Laundering (“AML”) compliance reviews. Prime Trust, LLC is entitled to receive administrative fees for its services.
Minimum Purchase Requirements
You must initially make a minimum investment of 1,000 RNTL tokens ($2,250.00) in order to purchase Tokens in this Offering, subject to waiver at the Company’s discretion. There is no minimum investment requirement on additional purchases after you have made a minimum investment. Purchases of fractional shares are not permitted.
Advertising, Sales and other Promotional Materials
In addition to this Offering Circular, subject to limitations imposed by applicable securities laws, we expect to use additional advertising, sales and other promotional materials in connection with the Offering. These materials may include information relating to the Offering, the past performance of our sponsor and its affiliates, property brochures, articles and publications concerning real estate, or public advertisements and audio-visual materials, in each case only as authorized by us. In addition, the sales material may contain certain quotes from various publications without obtaining the consent of the author or the publication for use of the quoted material in the sales material. Although these materials will not contain information in conflict with the information provided by this Offering Circular and will be prepared with a view to presenting a balanced discussion of risk and reward with respect to our common stock, these materials will not give a complete understanding of the Offering, us or our common stock and are not to be considered part of this Offering Circular. This offering is made only by means of this Offering Circular and prospective investors must read and rely on the information provided in this Offering Circular in connection with their decision to invest in the Tokens.
31
Table of Contents
HOW TO SUBSCRIBE
Subscription Procedures
Investors seeking to purchase our common stock who satisfy the “qualified purchaser” standards should proceed as follows:
· Read this entire Offering Circular and any supplements accompanying this Offering Circular.
· Electronically complete and execute a copy of the Subscription Agreement on our website. A specimen copy of the Subscription Agreement, including instructions for completing it, is included in this Offering Circular as Exhibit 4.1. The Subscription Agreement can only be completed on our website.
· Deliver funds for the full purchase price of the shares being subscribed for to the escrow agent, Prime Trust, LLC, pursuant to the instructions set forth on our website.
By executing the Subscription Agreement and paying the total purchase price for our common stock subscribed for, each investor agrees to accept the terms of the Subscription Agreement and attests that the investor meets the minimum standards of a “qualified purchaser,” and that such subscription for common stock does not exceed 10% of the greater of such investor’s annual income or net worth (for natural persons), or 10% of the greater of annual revenue or net assets at fiscal year-end (for non-natural persons). Subscriptions will be effective only upon our acceptance and we reserve the right to reject any subscription in whole or in part.
An approved trustee must process and forward to us subscriptions made through IRAs, Keogh plans and 401(k) plans. In the case of investments through IRAs, Keogh plans and 401(k) plans, we will send the confirmation and notice of our acceptance to the trustee.
After Prime Trust, LLC receives your complete, executed subscription agreement and the funds, Prime Trust, LLC will perform required KYC and AML reviews. We have the right to review and accept or reject your subscription in whole or in part, for any reason or for no reason. We will return all monies from rejected subscriptions immediately, without interest or deduction.
Upon our acceptance of a subscription agreement, we will electronically countersign the subscription agreement and issue the shares subscribed, and Prime Trust, LLC will release your funds to us, at closing. Once you submit the subscription agreement and it is accepted, you may not revoke or change your subscription or request your subscription funds. All accepted subscription agreements are irrevocable.
The Company may close on investments on a “rolling” basis. Funds tendered by potential investors will be held by Prime Trust, LLC until transferred to the Company at each closing. A closing will occur each time the company determines to accept funds. Upon closing, funds tendered by investors will be made available to the company for our immediate use.
32
Table of Contents
EXPERTS
The financial statements of Rentalist, LLC (the “Parent Company”) as of December 31, 2017, and for the period September 27, 2017 (commencement of operations) to December 31, 2017, included in in this Offering Circular have been audited by WithumSmith+Brown, PC, independent auditors, as stated in their report.
We have not engaged an independent valuation services firm.
33
Table of Contents
ADDITIONAL INFORMATION
We have filed with the SEC an offering statement under the Securities Act on Form 1-A regarding the Offering. This Offering Circular, which is part of the offering statement, does not contain all the information set forth in the offering statement and the exhibits related thereto filed with the SEC, reference to which is hereby made. Upon the qualification of the offering statement, we will be subject to the informational reporting requirements of the Exchange Act that are applicable to Tier 2 companies whose securities are registered pursuant to Regulation A. Pursuant to Rule 257 of Regulation A, we are required to file with the SEC the following periodic and current reports:
· Annual reports on Form 1-K that cover, among other things, our business operations, our transactions with related persons, descriptions of our management personnel, management’s discussion and analysis of our liquidity, capital resources and results of operations, and audited financial statements;
· Semiannual reports on Form 1-SA that consist primarily of financial statements and management’s discussion and analysis;
· Current event reports on Form 1-U, which are required when we experience certain types of events, including, but not limited to, fundamental changes, bankruptcy or receivership, or material modifications to the rights of our stockholders; and
· Special financial reports on Form 1-K or Form 1-SA.
At this time, the Company does not intend to become subject to the information and periodic reporting requirements of Section 12(g) of the Securities Exchange Act of 1934 (the “Exchange Act”). If the Company exceeds the threshold exemptions outlined in Section 12(g) it will file periodic reports required by the Exchange Act.
You may read and copy the offering statement, the related exhibits and the reports and other information we file with the SEC at the SEC’s public reference facilities maintained by the SEC at 100 F Street, N.E., Washington, DC 20549. You can also request copies of those documents, upon payment of a duplicating fee, by writing to the SEC. Please call the SEC at 1-800-SEC-0330 for further information regarding the operation of the public reference rooms. The SEC also maintains a website at www.sec.gov that contains reports, information statements and other information regarding issuers that file with the SEC.
Electronic Delivery
Unless you instruct us otherwise, the delivery of documents, including the Offering Circular, supplements to the Offering Circular, annual and quarterly reports, and other stockholder communication and reports will be delivered to you electronically. You may request a copy of these documents and other filings at no cost, by writing, emailing or telephoning us at:
RENTALIST, INC.
Attention: Investor Relations
1 N. Church Street, 3rd Floor
West Chester, Pennsylvania 19380
Tokens@Rentalist.com
(929) 273-1569
Within 120 days after the end of each fiscal year, we will provide to our stockholders of record an annual report. The annual report will contain audited financial statements and certain other financial and narrative information that we are required to provide to stockholders.
We also maintain a website at www.Rentalist.com, where there may be additional information about our business, but the contents of that site are not incorporated by reference in or otherwise a part of this Offering Circular.
34
Table of Contents
FINANCIAL STATEMENTS
INDEX TO FINANCIAL STATEMENTS OF RENTALIST, LLC.
As of December 31, 2017
F-1
Table of Contents
Report of Independent Registered Public Accounting Firm
To the members’ and the board of directors of Rentalist, LLC
Opinion on the Financial Statements
We have audited the accompanying balance sheet of Rentalist, LLC (the “Company”) as of December 31, 2017, the related statements of operations, changes in members’ equity, and cash flows, for the period of September 27, 2017 (commencement of operations) to December 31, 2017, and the related notes (collectively referred to as the “financial statements”). In our opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 2017, and the results of its operations and its cash flows for the period of September 27, 2017 (commencement of operations) to December 31, 2017, in conformity with accounting principles generally accepted in the United States of America.
Substantial Doubt Regarding Going Concern
The accompanying financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 1 to the financial statements, the Company has suffered losses from operations and has significant outstanding debt obligations that raise substantial doubt about its ability to continue as a going concern. Management’s plans in regard to these matters are also described in Note 1. The financial statements do not include any adjustments that might result from the outcome of this uncertainty. Our opinion is not modified with respect to this matter.
Basis for Opinion
These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s financial statements based on our audit. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (“PCAOB”) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.
We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. Our audit included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audit also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audit provide a reasonable basis for our opinion.
/s/ WithumSmith+Brown, PC | |
| |
WithumSmith+Brown, PC | |
| |
We have served as the Company’s auditor since 2018. | |
| |
New York, New York | |
| |
December 18, 2018 | |
F-2
Table of Contents
Rentalist, LLC
Balance Sheet
December 31, 2017
Assets | | | |
Current assets | | | |
Cash | | $ | 62,090 | |
Due from vendor | | 4,060 | |
Total current assets | | 66,150 | |
Property and equipment | | 174,100 | |
Total assets | | $ | 240,250 | |
| | | |
Liabilities and Members’ Equity | | | |
Revolving debt, related party | | $ | 210,272 | |
Total liabilities | | 210,272 | |
Members’ equity, 2,000 units | | 29,978 | |
Total liabilities and members’ equity | | $ | 240,250 | |
The accompanying notes are an integral part of this financial statement.
F-3
Table of Contents
Rentalist, LLC
Statement of Operations
For the Period, September 27, 2017 (commencement of operations) to December 31, 2017
Revenue | | $ | — | |
| | | |
Operating expenses | | | |
Consulting and accounting | | 22,689 | |
Equipment expense | | 32,112 | |
Guaranteed payments, related parties | | 80,045 | |
Platform expenses | | 3,438 | |
Other miscellaneous expenses | | 1,728 | |
Total operating expenses | | 140,012 | |
| | | |
Net Loss | | $ | (140,012 | ) |
Net loss per unit (basic and diluted) | | $ | (71.90 | ) |
Weighted average units outstanding (basic and diluted) | | | 1,947.37 | |
The accompanying notes are an integral part of this financial statement.
F-4
Table of Contents
Rentalist, LLC
Statement of Changes in Members’ Equity
For the Period, September 27, 2017 (commencement of operations) to December 31, 2017
| | Units Issued | | Members’ Contributions | | Accumulated Deficit | | Total Members’ Equity | |
| | | | | | | | | |
Balance, September 27, 2017 | | — | | $ | — | | $ | — | | $ | — | |
Issuance of Founders’ Units | | 1,000 | | — | | — | | — | |
Member Contribution | | 1,000 | | 169,990 | | — | | 169,990 | |
Net Loss | | | | — | | (140,012 | ) | (140,012 | ) |
Balance, December 31, 2017 | | 2,000 | | $ | 169,990 | | $ | (140,012 | ) | $ | 29,978 | |
The accompanying notes are an integral part of this financial statement.
F-5
Table of Contents
Rentalist, LLC
Statement of Cash Flows
For the Period, September 27, 2017 (commencement of operations) to December 31, 2017
Cash flows from operations | | | |
Net loss | | $ | (140,012 | ) |
Adjustments to reconcile net loss to net cash from | | | |
operating activities | | | |
Change in due from vendor | | (4,060 | ) |
Net cash used in operating activities | | (144,072 | ) |
Cash flows from investing activities | | | |
Purchases of property and equipment | | (174,100 | ) |
Net cash used in investing activities | | (174,100 | ) |
Cash flows from financing activities | | | |
Proceeds from SingularDTV, LLC revolving debt | | 210,272 | |
Members’ contributions | | 169,990 | |
Net cash provided by financing activities | | 380,262 | |
| | | |
Net increase in cash | | 62,090 | |
| | | |
Cash | | | |
Beginning of period | | — | |
End of period | | $ | 62,090 | |
The accompanying notes are an integral part of this financial statement.
F-6
Table of Contents
Rentalist, LLC
Notes to Financial Statements
December 31, 2017
1. Nature of Business and Summary of Significant Accounting Policies
Rentalist, LLC, a Pennsylvania limited liability company, has developed a strategic business model deployed as an application featuring a peer-to-peer online platform for film-related equipment rental.
Rentalist, LLC was formed in December 2014 and began operations on September 27, 2017. On July 19, 2018, Rentalist, LLC transferred all assets and liabilities to newly created subsidiary, Rentalist, Inc.
Management and key team members are located in Rentalist, LLC’s offices in West Chester, Pennsylvania and New York, New York. Rentalist, LLC’s platform application is in beta/testing, and for the period, September 27, 2017 (commencement of operations) to December 31, 2017, Rentalist, LLC did not generate any revenue.
Basis of Presentation — The accompanying Financial Statements present the historical financial information for Rentalist, LLC and were prepared in accordance with US generally accepted accounting principles.
Rentalist, LLC Financial Statements
On July 19, 2018, Rentalist, LLC transferred all assets and liabilities to Rentalist, Inc. in exchange for 2,000,000 shares of Class A Common Stock of Rentalist, Inc.. The transaction will be accounted for as a recapitalization, and Rentalist, Inc. will be the reporting company for the year ended December 31, 2018.
Rentalist, LLC Equity Interests
On August 1, 2018, Rentalist, Inc. filed Form 1-A seeking to qualify a Regulation A+ offering of up to 2,500,000 shares of Class B Non-Voting Common Stock of Rentalist, Inc. The accompanying Financial Statements and these notes refer to certain member equity interests and membership units. Those references are made to equity interests in Rentalist, LLC prior to the recapitalization, and not to the Common Stock of Rentalist, Inc. to be issued in the offering.
Rentalist, LLC has chosen December 31 as its year end.
Going Concern — Rentalist, LLC is subject to a number of risks similar to those of other entities in the early stage of operations. Rentalist, LLC’s long-term success is dependent upon its ability to successfully market its products and services, generate revenues, meet its financial obligations, maintain adequate financing, and ultimately attain profitable operations.
The accompanying financial statements of Rentalist, LLC have been prepared on a basis that assumes that Rentalist, LLC will continue as a going concern, which contemplates the realization of assets and the satisfaction of liabilities and commitments in the normal course of business.
For the period, September 27, 2017 (commencement of operations) to December 31, 2017, Rentalist, LLC did not generate any revenue and sustained a net loss of $140,012. Rentalist, LLC’s cash on hand as of December 31, 2017 was $62,090. As of December 18, 2018, Rentalist, LLC had drawn the full amount of revolving debt described in Note 2. These factors raise substantial doubt about Rentalist, LLC’s ability to continue as a going concern. Rentalist, LLC expects to fund its operations through the reorganization, revenue from operations, and a planned Regulation A, Tier 2 offering in 2018, as described in Note 5. There can be no guarantee that the company will be successful in generating adequate revenues to sustain future operations. The financial statements include no adjustments related to this uncertainty.
F-7
Table of Contents
Rentalist, LLC
Notes to Financial Statements
December 31, 2017
Estimates — Rentalist, LLC prepares the financial statements in accordance with accounting principles generally accepted in the U.S which requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues, expenses, costs, and disclosure of contingent assets and liabilities as of the date of the financial statements. Actual results are reconciled with these estimates as they occur but they may differ from initial reporting.
Revenue Recognition — Rentalist, LLC’s policy is to recognize revenue and costs in accordance with the terms of the agreements. Revenue is earned upon the beginning of the rental period between owner and renter. Rentalist, LLC earns revenue by earning transaction fees as a percentage of rental volume on the Rentalist platform. Rentalist, LLC may also earn revenue by renting its own film related rental equipment. In each case, revenue is earned upon the beginning of the rental period between owner and renter. As of the December 31, 2017, Rentalist, LLC did not earn any revenue.
In May 2014, the Financial Accounting Statements Board (“FASB”) issued Accounting Standards Update No. 2014-09 which significantly updates the standards for revenue recognition for all entities, public, private and not-for- profit, that have contracts with customers to provide goods or services. For private entities, such as Rentalist, LLC, the effective date for implementation of the new standard is for annual periods beginning after December 15, 2018. Revenue is recognized when all the following elements are present: (a) persuasive evidence of an arrangement exists, (b) delivery has occurred or services have been rendered to the customer, (c) the fee is fixed or determinable, and (d) collectability is reasonably assured. In 2017 Rentalist, LLC had no sales and did not recognize any revenue. The new standard, if it applied to Rentalist, LLC, would have no significant impact on Rentalist, LLC’s 2017 revenue. Rentalist, LLC plans to defer application of the new standard until it becomes effective.
Cash — As of the reporting period, Rentalist, LLC maintains an FDIC-insured bank account.
Accounts Receivable — Rentalist, LLC’s policy is to state its accounts receivable is stated at amounts due from customers as of the reporting date. Customer accounts past due greater than 90 days are reviewed to identify amounts that are uncollectible. An allowance for doubtful accounts is established for uncollectible customer accounts receivable and a charge would be included in the statement of operations in operating expenses. Interest is not accrued on overdue accounts receivable, and accounts receivable are not collateralized. As of December 31, 2017, Rentalist, LLC had no accounts receivable.
Due from Vendor — As of December 31, 2017, Rentalist, LLC had a due from vendor receivable in the amount of $4,060. The amount relates to a refund due from a vendor Rentalist, LLC used to purchase equipment from. As of December 31, 2017, the amount is deemed fully collectible by management.
Property and Equipment — Property and equipment is recorded at cost. Maintenance and repairs are charged to expense as incurred; major renewals and betterments are capitalized. When items of property or equipment are sold or retired, the related cost and accumulated depreciation and amortization is removed from the accounts and any gain or loss is included in the results of operations. Depreciation and amortization is calculated on a straight-line basis over the estimated useful lives of the respective assets, which generally ranges from 3-5 years for equipment. For the period, September 27, 2017 (commencement of operations) to December 31, 2017, no assets were placed in service and no depreciation expense was recognized.
F-8
Table of Contents
Rentalist, LLC
Notes to Financial Statements
December 31, 2017
Long Lived Assets — Rentalist, LLC reviews long-lived assets for impairment whenever events or changes in circumstances indicate that the asset’s carrying amount may not be recoverable. For the period, September 27, 2017 (commencement of operations) to December 31, 2017, Rentalist, LLC did not have any long-lived assets that needed impairment charges.
Income Taxes — Rentalist, LLC is a Limited Liability Corporation and all federal and state income taxes are passed through to the members of the LLC. Rentalist, LLC had no tax examinations and a total income tax expense of $0 from commencement of operations, September 27, 2017, through year end, December 31, 2017. Rentalist, LLC follows the provisions of Financial Accounting Standards Board Accounting Standards Codification 740, “Income Taxes,” related to the accounting for uncertainty in income taxes. As of December 31, 2017, Rentalist, LLC has no unrecognized tax benefits. Rentalist, LLC classifies interest and penalties related to unrecognized tax benefits as a component of the provision for income tax expense.
2. Revolving Debt — Rentalist, LLC has a $1.25M revolving debt facility from SingularDTV GmbH, a related party (Note 4). As of December 31, 2017, $210,272 was outstanding. The date of the debt agreement was December 21, 2017.
Interest - Interest on the outstanding and unpaid principal balance of the applicable advance made pursuant to this Note shall accrue, from the date of such advance through and including the date of final payment, at a rate of five percent (5%) per annum, simple interest.
Security Interest — Rentalist, LLC has granted to SingularDTV GmbH a security interest in all of the assets of Rentalist, LLC.
Revolving Debt |
Repayment Schedule |
As of December 31 |
| | | |
Year | | Principal Repayment | |
2018 | | $ | — | |
2019 | | 70,091 | |
2020 | | 140,181 | |
Total | | $ | 210,272 | |
3. Members’ Equity and Earnings (Loss) Per Unit
As of December 31, 2017, 2,000 membership interest units of Rentalist, LLC are authorized, issued and outstanding, consisting of 1,000 founder units at no price per unit and 1,000 other units, where the price per unit was approximately $170.
330 units of Rentalist, LLC were issued to The Incubator at Walnut St. Labs, LLC, 670 issued to Henry Roosevelt, and 1,000 issued to SingularDTV GmbH (each, a “Member” and collectively, the “Members”).
Voting
Each Member of Rentalist, LLC shall be entitled to cast the number of votes equal to the number of membership interest units owned by such Member.
F-9
Table of Contents
Rentalist, LLC
Notes to Financial Statements
December 31, 2017
Distributions
The Members of Rentalist, LLC shall be entitled to receive, when, and if declared by the Board of Managers, out of assets of Rentalist, LLC legally available therefore, any distributions as may be declared from time to time by the Board of Managers. No distribution may be declared or paid unless any and all such distributions are distributed among all Members.
Liquidation
In the event of any liquidation of Rentalist, LLC, the Members shall be entitled to receive distributions of the assets of Rentalist, LLC as set forth in Rentalist, LLC’s Operating Agreement.
Redemption
The membership interest units are not redeemable at the option of the holder.
Earnings (Loss) Per Unit
As of December 31, 2017 Rentalist, LLC’s basic (loss) earnings per unit was ($71.90). Rentalist, LLC’s weighted average units outstanding were 1,947.37 units. As described in Note 5, Rentalist, Inc. will be the reporting entity for the financial statements for the year ending December 31, 2018, and earnings per share will be based on shares of stock of Rentalist, Inc., rather than units of Rentalist, LLC.
4. Related Party Transactions
Rentalist, LLC pays Walnut St. Labs, LLC for design and software management services. The expense for the period, September 27, 2017 (commencement of operations) to December 31, 2017, was $874. A member of Rentalist, LLC is also the owner of Walnut St. Labs.
The revolving debt discussed in Note 2 is from SingularDTV GmbH, a member of Rentalist, LLC.
5. Subsequent Events
In January 2018, Rentalist, LLC received an additional $1,039,728 from SingularDTV GmbH as part of the Revolving debt described in Note 2. The total outstanding loan to SingularDTV GmbH as of the date of report issuance is $1,250,000.
In June 2018, Rentalist, LLC filed a certificate of incorporation and formed Rentalist, Inc., authorizing 5,000,000 shares of Common Stock, of which 2,500,000 shares are designated as Class A Common Stock and 2,500,000 are designated as Class B Non-Voting Common Stock. In July 2018, Rentalist, LLC transferred all of the assets and liabilities of Rentalist, LLC to Rentalist, Inc. in exchange for 2,000,000 shares of Class A Common Stock of Rentalist, Inc. Rentalist, Inc. assumed responsibility for the revolving debt described in Note 2.
Regulation A, Tier 2 Offering of Rentalist, Inc. Class B Non-Voting Common Stock — On August 1, 2018, Rentalist, Inc. filed a Preliminary Offering Circular on Form 1-A. Rentalist, Inc. is planning to offer platform users and investors the opportunity to purchase shares of its Class B Non-Voting Common Stock (“Tokens”). Rentalist, Inc. currently expects to offer up to 2,500,000 Tokens for an aggregate amount of up to $5,625,000, in an offering pursuant to Regulation A, Tier 2. Rentalist, Inc. plans to distribute Tokens in the offering to platform users and investors as follows:
Plan of Distribution for Offering
Awards to Platform Users (de facto incentives): For each transaction completed on the Rentalist platform, the owner of equipment and renter of equipment may each receive an award of RNTL Tokens worth 1.25% of the rental fee. The number of RNTL Tokens awarded to each user is determined by (a) multiplying the rental fee by 1.25% and (b) dividing the result by the $2.25 per Token Offering Price (rounded down to the nearest whole token). This award is treated as a rebate of half of the rental transaction fee for accounting and tax purposes. Rentalist, Inc. has not reserved a specific amount of Tokens for issuance to platform users.
Investors: Platform users, members of the film community, film enthusiasts and others (the general public) also may invest in Rentalist, Inc. by purchasing Tokens at the $2.25 per Token Offering Price.
Voting
Each holder of Class A Common Stock is entitled at each meeting of stockholders to one vote per share owned by such stockholder. The holders of Class B Common Stock generally are not entitled to vote on stockholder matters.
Distributions
The holders of Class A and Class B Common Stock shall be entitled to receive distributions on a pro rata basis, when and if declared by the Board of Directors, out of legally available funds of Rentalist, Inc..
Liquidation
In the event of any liquidation of Rentalist, Inc., the holders of Class A and Class B Common Stock would be entitled to receive all assets available for distribution to the stockholders on a pro rata basis.
Redemption
The shares of Common Stock are not redeemable at the option of the holder.
Earnings (Loss) Per Share
As of December 18, 2018, Rentalist, Inc. had 2,000,000 shares of Class A Common Stock issued and outstanding and no shares of Class B Common Stock issued or outstanding. Rentalist, LLC’s (loss) earnings per unit for the period from September 27, 2017 (commencement of operations) through December 31, 2017 is based on weighted average units outstanding of 1,947.37. Rentalist, Inc. will be the reporting entity for the year ending December 31, 2018, and earnings per share will be based on Rentalist, Inc.’s issued and outstanding stock.
Platform — In August 2018, the Rentalist platform was launched to the general public.
Rentalist, LLC Issuance of Units — On September 9, 2018, Rentalist, LLC issued 1,333 additional units of Rentalist, LLC to member SingularDTV, GmbH for $80,000.
Rentalist, LLC, has evaluated subsequent events through December 18, 2018, which is the date the financial statements were available to be issued. Based upon this evaluation, Rentalist, LLC, has determined that other than the events disclosed above, no other subsequent events have occurred which would require adjustment to or disclosure in the financial statements.
F-10
Table of Contents
INDEX TO FINANCIAL STATEMENTS OF RENTALIST, LLC (UNAUDITED)
FOR PERIOD OF JANUARY 1, 2018 TO JUNE 30, 2018
F-11
Table of Contents
Rentalist, LLC
Balance Sheet (unaudited)
June 30, 2018
Assets | | | |
Current assets | | | |
Cash | | $ | 171,867 | |
Accounts Receivable | | 20,681 | |
Total current assets | | 192,548 | |
Property and equipment | | 748,907 | |
Total assets | | $ | 941,455 | |
| | | |
Liabilities and Members’ Equity | | | |
Current liabilities | | | |
Accounts Payable | | $ | 489 | |
Total current liabilities | | 489 | |
Revolving debt, related party | | 1,250,000 | |
Total liabilities | | 1,250,489 | |
Members’ deficit, 2,000 units | | (309,034 | ) |
Total liabilities and members’ equity | | $ | 941,455 | |
The accompanying notes are an integral part of this financial statement.
F-12
Table of Contents
Rentalist, LLC
Statement of Operations (unaudited)
Six Months Ending June 30, 2018
Revenue | | $ | 57,107 | |
| | | | |
Operating expenses | | | |
Advertising and marketing expenses | | 365 | |
Bank service charges | | 1,546 | |
Consulting and accounting | | 142,416 | |
Management consulting fees | | 120,000 | |
Dues and subscriptions | | 5,213 | |
Entertainment | | 619 | |
Equipment expense | | 10,666 | |
General and office expenses | | 16,965 | |
Insurance | | 8,432 | |
Platform expenses | | 3,077 | |
Professional fees | | 2,099 | |
Travel | | 2,865 | |
Total operating expenses | | 314,263 | |
| | | |
Other expenses | | | |
Amortization and depreciation | | 81,856 | |
Total operating expenses | | 81,856 | |
Net Loss | | $ | (339,012 | ) |
Net loss per unit (basic and diluted) | | $ | (169.51 | ) |
Weighted average units outstanding (basic and diluted) | | | 2,000 | |
The accompanying notes are an integral part of this financial statement.
F-13
Table of Contents
Rentalist, LLC
Statement of Changes in Members’ Equity (unaudited)
Six Months Ending June 30, 2018
| | Units Issued | | Members’ Contributions | | Accumulated Deficit | | Total Members’ Equity (Deficit) | |
| | | | | | | | | |
Balance, December 31, 2017 | | 2,000 | | $ | 169,990.00 | | $ | (140,012 | ) | $ | 29,978.00 | |
Net Loss | | | | — | | (339,012 | ) | (339,012 | ) |
Balance, June 30, 2018 | | 2,000 | | $ | 169,990 | | $ | (479,024 | ) | $ | (309,034 | ) |
The accompanying notes are an integral part of this financial statement.
F-14
Table of Contents
Rentalist, LLC
Statement of Cash Flows (unaudited)
Six Months Ending June 30, 2018
Cash flows from operations | | | |
Net loss | | $ | (339,012 | ) |
Adjustments to reconcile net loss to net cash from operating activities | | | |
Amortization and depreciation | | $ | 81,856 | |
Change in accounts payable | | (1,515 | ) |
Change in accounts receivable | | (20,681 | ) |
Change in due from vendor | | 4,060 | |
Net cash used in operating activities | | (275,292 | ) |
Cash flows from investing activities | | | |
Purchases of property and equipment | | (654,659 | ) |
Net cash used in investing activities | | (654,659 | ) |
Cash flows from financing activities | | | |
Proceeds from SingularDTV, LLC revolving debt | | 1,039,728 | |
Net cash provided by financing activities | | 1,039,728 | |
| | | |
Net increase in cash | | 109,777 | |
| | | |
Cash | | | |
Beginning of period | | 62,090 | |
End of period | | $ | 171,867 | |
The accompanying notes are an integral part of this financial statement.
F-15
Table of Contents
Rentalist, LLC
Notes to Financial Statements (unaudited)
June 30, 2018
1. Nature of Business and Summary of Significant Accounting Policies
Rentalist, LLC, a Pennsylvania limited liability company, has developed a strategic business model deployed as an application featuring a peer-to-peer online platform for film-related equipment rental.
Rentalist, LLC was formed in December 2014 and began operations on September 27, 2017. In June 2018, Rentalist, LLC formed a subsidiary, Rentalist, Inc., and on July 19, 2018, Rentalist, LLC transferred all assets and liabilities to Rentalist, Inc.
Management and key team members are located in Rentalist, LLC’s offices in West Chester, Pennsylvania and New York, New York. Rentalist, LLC’s platform application was in beta/testing for the period ending June 30, 2018.
Basis of Presentation — The accompanying Financial Statements present the historical financial information for Rentalist, LLC and were prepared in accordance with US generally accepted accounting principles.
Parent Company Financial Statements
On July 19, 2018, Rentalist, LLC transferred all assets and liabilities to Rentalist, Inc. in exchange for 2,000,000 shares of Class A Common Stock of Rentalist, Inc. The transaction will be accounted for as a recapitalization, and Rentalist, Inc. will be the reporting company for the year ended December 31, 2018.
Parent Company Equity Interests
On August 1, 2018, Rentalist, Inc. filed Form 1-A seeking to qualify a Regulation A+ offering of up to 2,500,000 shares of Class B Non-Voting Common Stock of Rentalist, Inc.. The accompanying Financial Statements and these notes refer to certain member equity interests and membership units. Those references are made to equity interests in Rentalist, LLC prior to the recapitalization, and not to the Common Stock of Rentalist, Inc. to be issued in the offering.
Rentalist, LLC has chosen December 31 as its year end.
Going Concern — Rentalist, LLC is subject to a number of risks similar to those of other entities in the early stage of operations. Rentalist, LLC’s long-term success is dependent upon its ability to successfully market its products and services, generate revenues, meet its financial obligations, maintain adequate financing, and ultimately attain profitable operations.
The accompanying financial statements of Rentalist, LLC have been prepared on a basis that assumes that Rentalist, LLC will continue as a going concern, which contemplates the realization of assets and the satisfaction of liabilities and commitments in the normal course of business.
For the period ending, June 30, 2018, Rentalist, LLC sustained a net loss of $339,012. Rentalist, LLC’s cash on hand as of June 30, 2018 was $171,867. As of December 18, 2018, Rentalist, LLC had drawn the full amount of revolving debt described in Note 2. These factors raise substantial doubt about Rentalist, LLC’s ability to continue as a going concern. Rentalist, LLC expects to fund operations through the reorganization, revenue from operations and a planned Regulation A, Tier 2 offering in 2018, as described in Note 5. There can be no guarantee that Rentalist, LLC will be successful in generating adequate revenues to sustain future operations. The financial statements include no adjustments related to this uncertainty.
Estimates — Rentalist, LLC prepares the financial statements in accordance with accounting principles generally accepted in the U.S which requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues, expenses, costs, and disclosure of contingent assets and liabilities as of the date of the financial statements. Actual results are reconciled with these estimates as they occur but they may differ from initial reporting.
Revenue Recognition — Rentalist, LLC.’s policy is to recognize revenue and costs in accordance with the terms of the agreements. Revenue is earned upon the beginning of the rental period between owner and renter. Rentalist, LLC earns revenue by earning transaction fees as a percentage of rental volume on the Rentalist platform. Rentalist, LLC may also earn revenue by renting its own film related rental equipment. In each case, revenue is earned upon the beginning of the rental period between owner and renter. As of June 30, 2018, Rentalist, LLC earned revenue in the amount of $57,107 in cash through rentals of camera equipment owned by Rentalist, LLC.
F-16
Table of Contents
Rentalist, LLC
Notes to Financial Statements (unaudited)
June 30, 2018
In May 2014, the Financial Accounting Statements Board (“FASB”) issued Accounting Standards Update No. 2014-09 which significantly updates the standards for revenue recognition for all entities, public, private and not-for- profit, that have contracts with customers to provide goods or services. For private entities, such as Rentalist, LLC, the effective date for implementation of the new standard is for annual periods beginning after December 15, 2018. Revenue is recognized when all the following elements are present: (a) persuasive evidence of an arrangement exists, (b) delivery has occurred or services have been rendered to the customer, (c) the fee is fixed or determinable, and (d) collectability is reasonably assured. In 2018 Rentalist, LLC had sales and recognized revenue in the amount of 57,107. The new standard, if applied to Rentalist, LLC, would have no significant impact on Rentalist, Inc.’s 2018 revenue. Rentalist, LLC plans to defer application of the new standard until it becomes effective.
Cash — As of the reporting period, Rentalist, LLC maintains an FDIC-insured bank account.
Accounts Receivable — Rentalist, LLC’s policy is to state its accounts receivable at amounts due from customers as of the reporting date. Customer accounts past due greater than 90 days are reviewed to identify amounts that are uncollectible. An allowance for doubtful accounts is established for uncollectible customer accounts receivable and a charge would be included in the statement of operations in operating expenses. Interest is not accrued on overdue accounts receivable, and accounts receivable are not collateralized. As of June 30, 2018, Rentalist, LLC had accounts receivable in the amount of $20,681.
Property and Equipment — Property and equipment is recorded at cost. Maintenance and repairs are charged to expense as incurred; major renewals and betterments are capitalized. When items of property or equipment are sold or retired, the related cost and accumulated depreciation and amortization is removed from the accounts and any gain or loss is included in the results of operations. Depreciation and amortization is calculated on a straight-line basis over the estimated useful lives of the respective assets, which generally ranges from 3-5 years for equipment. For the period ending June 30, 2018, depreciation expense was recognized in the amount of $81,856.
Long Lived Assets - Rentalist, LLC reviews long-lived assets for impairment whenever events or changes in circumstances indicate that the asset’s carrying amount may not be recoverable. For the period ending June 30, 2018, Rentalist, LLC did not have any long-lived assets that needed impairment charges.
Income Taxes — Rentalist, LLC is a Limited Liability Corporation and all federal and state income taxes are passed through to the members of the LLC. Rentalist, LLC had no tax examinations and a total income tax expense of $0 from operations, for the period ending June 30, 2018. Rentalist, LLC follows the provisions of Financial Accounting Standards Board Accounting Standards Codification 740, “Income Taxes,” related to the accounting for uncertainty in income taxes. As of June 30, 2018, Rentalist, LLC has no unrecognized tax benefits. Rentalist, LLC classifies interest and penalties related to unrecognized tax benefits as a component of the provision for income tax expense.
2. Revolving Debt — Rentalist, LLC has a $1.25M revolving debt facility from SingularDTV GmbH, a related party (Note 4). In January 2018, Rentalist, LLC received an additional $1,039,728 from SingularDTV GmbH as part of the Revolving debt. As of June 30, 2018, $1,250,000 was outstanding. The date of the debt agreement was December 21, 2017.
Interest — Interest on the outstanding and unpaid principal balance of the applicable advance made pursuant to this Note shall accrue, from the date of such advance through and including the date of final payment, at a rate of five percent (5%) per annum, simple interest.
Security Interest — Rentalist, LLC has granted to SingularDTV GmbH a security interest in all of the assets of Rentalist, LLC.
F-17
Table of Contents
Rentalist, LLC
Notes to Financial Statements (unaudited)
June 30, 2018
Revolving Debt |
Repayment Schedule |
As of December 31 |
| | | |
Year | | Principal Repayment | |
2018 | | $ | — | |
2019 | | 70,091 | |
2020 | | 140,181 | |
Total | | $ | 210,272 | |
3. Members’ Equity and Earnings (Loss) Per Unit
As of June 30, 2018, 2,000 membership interest units of Rentalist, LLC are authorized, issued and outstanding, consisting of 1,000 founder units at no price per unit and 1,000 other units, where the price per unit was approximately $170.
330 units of Rentalist, LLC were issued to The Incubator at Walnut St. Labs, LLC, 670 issued to Henry Roosevelt, and 1,000 issued to SingularDTV GmbH (each, a “Member” and collectively, the “Members”).
Voting
Each Member of Rentalist, LLC shall be entitled to cast the number of votes equal to the number of membership interest units owned by such Member.
Distributions
The Members of Rentalist, LLC shall be entitled to receive, when, and if declared by the Board of Managers, out of assets of Rentalist, LLC legally available therefore, any distributions as may be declared from time to time by the Board of Managers. No distribution may be declared or paid unless any and all such distributions are distributed among all Members.
Liquidation
In the event of any liquidation of Rentalist, LLC, the Members shall be entitled to receive distributions of the assets of Rentalist, LLC as set forth in Rentalist, LLC’s Operating Agreement.
Redemption
The membership interest units are not redeemable at the option of the holder.
Earnings (Loss) Per Unit
As of June 30, 2018 Rentalist, LLC’s basic (loss) earnings per unit was ($169.51). As described in Note 5, Rentalist, Inc. will be the reporting entity for the financial statements for the year ending December 31, 2018, and earnings per share will be based on shares of stock of Rentalist, Inc., rather than units of Rentalist, LLC.
4. Related Party Transactions
Rentalist, LLC pays Walnut St. Labs, LLC for design and software management services. The expense for the period ending June 30, 2018, was $30,905. A member of Rentalist, LLC is also the owner of Walnut St. Labs.
The revolving debt discussed in Note 2 is from SingularDTV GmbH, a member of Rentalist, LLC.
5. Subsequent Events
In July 2018, Rentalist, LLC transferred all of the assets and liabilities of Rentalist, LLC to Rentalist, Inc. in exchange for 2,000,000 shares of Class A Common Stock of Rentalist, Inc.. Rentalist, Inc. assumed responsibility for the revolving debt described in Note 2. Rentalist, Inc. has authorized 5,000,000 shares of Common Stock, of which 2,500,000 shares are designated as Class A Common Stock and 2,500,000 shares are designated as Class B Non-Voting Common Stock.
F-18
Table of Contents
Rentalist, LLC
Notes to Financial Statements (unaudited)
June 30, 2018
Regulation A, Tier 2 Offering of Rentalist, Inc. Class B Non-Voting Common Stock — On August 1, 2018, Rentalist, Inc. filed a Preliminary Offering Circular on Form 1-A. Rentalist, Inc. is planning to offer platform users and investors the opportunity to purchase shares of its Class B Non-Voting Common Stock (“Tokens”). Rentalist, Inc. currently expects to offer up to 2,500,000 Tokens for an aggregate amount of up to $5,625,000, in an offering pursuant to Regulation A, Tier 2. Rentalist, Inc. plans to distribute Tokens in the offering to platform users and investors as follows:
Plan of Distribution for Offering
Awards to Platform Users (de facto incentives): For each transaction completed on the Rentalist platform, the owner of equipment and renter of equipment may each receive an award of RNTL Tokens worth 1.25% of the rental fee. The number of RNTL Tokens awarded to each user is determined by (a) multiplying the rental fee by 1.25% and (b) dividing the result by the $2.25 per Token Offering Price (rounded down to the nearest whole token). This award is treated as a rebate of half of the rental transaction fee for accounting and tax purposes. Rentalist, Inc. has not reserved a specific amount of Tokens for issuance to platform users.
Investors: Platform users, members of the film community, film enthusiasts and others (the general public) also may invest in Rentalist, Inc. by purchasing Tokens at the $2.25 per Token Offering Price.
Voting
Each holder of Class A Common Stock is entitled at each meeting of stockholders to one vote per share owned by such stockholder. The holders of Class B Common Stock generally are not entitled to vote on stockholder matters.
Distributions
The holders of Class A and Class B Common Stock shall be entitled to receive distributions on a pro rata basis, when and if declared by the Board of Directors, out of legally available funds of Rentalist, Inc..
Liquidation
In the event of any liquidation of Rentalist, Inc., the holders of Class A and Class B Common Stock would be entitled to receive all assets available for distribution to the stockholders on a pro rata basis.
Redemption
The shares of Common Stock are not redeemable at the option of the holder.
Earnings (Loss) Per Share
As of December 17, 2018, Rentalist, Inc. had 2,000,000 shares of Class A Common Stock issued and outstanding and no shares of Class B Common Stock issued or outstanding. Rentalist, LLC’s (loss) earnings per share for the period ended June 30, 2018 is based on 2,000 units issued and outstanding. Rentalist, Inc. will be the reporting entity for the year ending December 31, 2018, and earnings per share will be based on Rentalist, Inc.’s issued and outstanding stock.
Platform — In August 2018, the Rentalist platform was launched to the general public.
Parent Company Issuance of Units — On September 9, 2018, Rentalist, LLC issued 1,333 additional units of Rentalist, LLC to member SingularDTV, GmbH for $80,000.
Rentalist, LLC has evaluated subsequent events through December 18, 2018, which is the date the financial statements were available to be issued. Based upon this evaluation, Rentalist, LLC has determined that other than the events disclosed above, no other subsequent events have occurred which would require adjustment to or disclosure in the financial statements.
F-19
Table of Contents
SIGNATURES
Pursuant to the requirements of Regulation A, the issuer certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form 1-A and has duly caused this offering statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of West Chester, State of Pennsylvania on December 18, 2018.
| RENTALIST, INC. |
| | |
| By: | /s/ Christopher Dima |
| Name: | Christopher Dima |
| Title: | Chief Executive Officer and Director |
Pursuant to the requirements of the Securities Act of 1933, this Form 1-A has been signed by the following persons in the capacities and on the dates indicated.
By: | /s/ Christopher Dima | |
Name: | Christopher Dima | |
Title: | Chief Executive Officer and Director | |
Date: | December 18, 2018 | |
| | |
| | |
By: | * | |
Name: | Henry Roosevelt | |
Title: | President and Director | |
Date: | December 18, 2018 | |
| | |
| | |
By: | * | |
Name: | Zachary LeBeau | |
Title: | Director | |
Date: | December 18, 2018 | |
| | |
*By: | /s/ Christoper Dima | |
| Christopher Dima | |
| Attorney-in-Fact | |
III-2