AppLovin (APP) 10-Q 10 May 23 2023 Q1 Quarterly report Financial data

Cover Page

Cover Page - shares	3 Months Ended
	Mar. 31, 2023	May 03, 2023
Document Information [Line Items]
Document Type	10-Q
Document Quarterly Report	true
Document Period End Date	Mar. 31, 2023
Document Transition Report	false
Entity File Number	001-40325
Entity Registrant Name	AppLovin Corporation
Entity Incorporation, State or Country Code	DE
Entity Tax Identification Number	45-3264542
Entity Address, Address Line One	1100 Page Mill Road
Entity Address, City or Town	Palo Alto
Entity Address, State or Province	CA
Entity Address, Postal Zip Code	94304
City Area Code	800
Local Phone Number	839-9646
Title of 12(b) Security	Class A common stock, par value $0.00003 per share
Trading Symbol	APP
Security Exchange Name	NASDAQ
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Large Accelerated Filer
Entity Small Business	false
Entity Emerging Growth Company	false
Entity Shell Company	false
Amendment Flag	false
Document Fiscal Period Focus	Q1
Document Fiscal Year Focus	2023
Current Fiscal Year End Date	--12-31
Entity Central Index Key	0001751008
Class A Common Stock
Document Information [Line Items]
Entity Common Stock, Shares Outstanding		293,315,143
Class B Common Stock
Document Information [Line Items]
Entity Common Stock, Shares Outstanding		71,162,622

Condensed Consolidated Balance

Condensed Consolidated Balance Sheets - USD ($) $ in Thousands	Mar. 31, 2023	Dec. 31, 2022
Current assets:
Cash and cash equivalents	$ 1,245,893	$ 1,080,484
Accounts receivable, net	637,605	702,814
Prepaid expenses and other current assets	164,859	155,785
Total current assets	2,048,357	1,939,083
Property and equipment, net	118,572	78,543
Operating lease right-of-use assets	59,982	60,379
Goodwill	1,833,699	1,823,755
Intangible assets, net	1,574,547	1,677,660
Other assets	280,683	268,426
Total assets	5,915,840	5,847,846
Current liabilities:
Accounts payable	282,948	273,196
Accrued liabilities	165,584	147,801
Licensed asset obligation	14,993	15,254
Short-term debt	33,310	33,310
Deferred revenue	66,898	64,018
Operating lease liabilities	14,119	14,334
Deferred acquisition costs, current	41,718	31,045
Total current liabilities	619,570	578,958
Long-term debt	3,172,563	3,178,412
Operating lease liabilities, non-current	53,948	54,153
Licensed asset obligation, non-current	12,062	26,970
Other non-current liabilities	159,117	106,676
Total liabilities	4,017,260	3,945,169
Commitments and contingencies (Note 4)
Stockholders’ equity:
Preferred stock, $0.00003 par value—100,000,000 shares authorized, no shares issued and outstanding as of March 31, 2023 and December 31, 2022	0	0
Class A and Class B Common Stock, $0.00003 par value—1,700,000,000 (Class A 1,500,000,000 and Class B 200,000,000) shares authorized, 371,256,232 (Class A 300,093,610 and Class B 71,162,622) and 373,873,683 (Class A 302,711,061 and Class B 71,162,622) shares issued and outstanding as of March 31, 2023 and December 31, 2022, respectively	11	11
Additional paid-in capital	3,146,163	3,155,748
Accumulated other comprehensive loss	(73,376)	(83,382)
Accumulated deficit	(1,174,218)	(1,169,700)
Total stockholders’ equity	1,898,580	1,902,677
Total liabilities and stockholders’ equity	$ 5,915,840	$ 5,847,846

Condensed Consolidated Balanc_2

Condensed Consolidated Balance Sheets (Parenthetical) - $ / shares	Mar. 31, 2023	Dec. 31, 2022
Preferred stock, par or stated value per share (in dollars per share)	$ 0.00003	$ 0.00003
Preferred stock, shares authorized (in shares)	100,000,000	100,000,000
Preferred stock, shares issued (in shares)	0	0
Preferred stock, shares outstanding (in shares)	0	0
Common stock, par or stated value per share (in dollars per share)	$ 0.00003	$ 0.00003
Common stock, shares authorized (in shares)	1,700,000,000	1,700,000,000
Common stock, shares issued (in shares)	371,256,232	373,873,683
Common stock, shares outstanding (in shares)	371,256,232	373,873,683
Class A Common Stock
Common stock, shares authorized (in shares)	1,500,000,000	1,500,000,000
Common stock, shares issued (in shares)	300,093,610	302,711,061
Common stock, shares outstanding (in shares)	300,093,610	302,711,061
Class B Common Stock
Common stock, shares authorized (in shares)	200,000,000	200,000,000
Common stock, shares issued (in shares)	71,162,622	71,162,622
Common stock, shares outstanding (in shares)	71,162,622	71,162,622

Condensed Consolidated Statemen

Condensed Consolidated Statements of Operations - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Income Statement [Abstract]
Revenue	$ 715,405	$ 625,421
Costs and expenses:
Cost of revenue	261,960	281,780
Sales and marketing	202,976	290,133
Research and development	144,851	126,250
General and administrative	44,571	55,245
Total costs and expenses	654,358	753,408
Income (loss) from operations	61,047	(127,987)
Other income (expense):
Interest expense	(74,511)	(32,009)
Interest income and other, net	10,111	2,014
Total other expense, net	(64,400)	(29,995)
Loss before income taxes	(3,353)	(157,982)
Provision for (benefit from) income taxes	1,165	(42,684)
Net loss	(4,518)	(115,298)
Less: Net loss attributable to noncontrolling interest	0	(41)
Net loss attributable to AppLovin	$ (4,518)	$ (115,257)
Earnings Per Share Reconciliation [Abstract]
Net loss per share attributable to common stock—Basic (in dollars per share)	$ (0.01)	$ (0.31)
Net loss per share attributable to common stock— diluted (in dollars per share)	$ (0.01)	$ (0.31)
Weighted Average Number of Shares Outstanding Reconciliation [Abstract]
Weighted average common shares used to compute net loss per share attributable to common stock, basic (in shares)	373,160,029	371,967,881
Weighted average common shares used to compute net loss per share attributable to common stock, diluted (in shares)	373,160,029	371,967,881

Condensed Consolidated Statem_2

Condensed Consolidated Statements of Comprehensive Loss - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Statement of Comprehensive Income [Abstract]
Net loss	$ (4,518)	$ (115,298)
Other comprehensive income (loss):
Foreign currency translation adjustment, net of tax	10,006	(13,532)
Total other comprehensive income (loss), net of tax	10,006	(13,532)
Comprehensive income (loss) including noncontrolling interest	5,488	(128,830)
Less: Comprehensive loss attributable to noncontrolling interest	0	(41)
Comprehensive income (loss) attributable to AppLovin	$ 5,488	$ (128,789)

Condensed Consolidated Statem_3

Condensed Consolidated Statements of Redeemable Noncontrolling Interest and Stockholders’ Equity - USD ($) $ in Thousands	Total	Class A and Class B Common Stock	Additional Paid-In Capital	Accumulated Other Comprehensive Income (Loss)	Accumulated Deficit	Redeemable Noncontrolling Interest
Balance at beginning of period at Dec. 31, 2021						$ 201
Increase (Decrease) in Temporary Equity [Roll Forward]
Net loss	$ (41)					(41)
Balance at end of period at Mar. 31, 2022						160
Balance at beginning of period (in shares) at Dec. 31, 2021		375,089,360
Balance at beginning of period at Dec. 31, 2021	2,138,090	$ 11	$ 3,160,487	$ (45,454)	$ (976,954)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Exercises and vesting of early exercised Class A common stock options (in shares)		1,179,554
Stock issued in connection with equity awards	6,541		6,541
Shares withheld related to net share settlement (in shares)		(89,319)
Shares withheld related to net share settlement	(4,227)		(4,227)
Repurchases of stock - repurchase program (in shares)		(893,556)
Repurchase of Class A common stock	(43,697)		(43,697)
Stock-based compensation	44,377		44,377
Total other comprehensive income, net of tax	(13,532)			(13,532)
Net loss	(115,257)				(115,257)
Balance at end of period (in shares) at Mar. 31, 2022		375,286,039
Balance at end of period at Mar. 31, 2022	2,012,295	$ 11	3,163,481	(58,986)	(1,092,211)
Balance at beginning of period at Dec. 31, 2022
Increase (Decrease) in Temporary Equity [Roll Forward]
Net loss	0					0
Balance at end of period at Mar. 31, 2023						$ 0
Balance at beginning of period (in shares) at Dec. 31, 2022		373,873,683
Balance at beginning of period at Dec. 31, 2022	1,902,677	$ 11	3,155,748	(83,382)	(1,169,700)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Exercises and vesting of early exercised Class A common stock options (in shares)		4,061,015
Stock issued in connection with equity awards	2,974		2,974
Shares withheld related to net share settlement (in shares)		(1,281,849)
Shares withheld related to net share settlement	(19,167)		(19,167)
Repurchases of stock - repurchase program (in shares)		(5,396,617)
Repurchase of Class A common stock	(76,358)		(76,358)
Stock-based compensation	82,966		82,966
Total other comprehensive income, net of tax	10,006			10,006
Net loss	(4,518)				(4,518)
Balance at end of period (in shares) at Mar. 31, 2023		371,256,232
Balance at end of period at Mar. 31, 2023	$ 1,898,580	$ 11	$ 3,146,163	$ (73,376)	$ (1,174,218)

Condensed Consolidated Statem_4

Condensed Consolidated Statements of Cash Flows - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Operating Activities
Net loss	$ (4,518)	$ (115,298)
Adjustments to reconcile net loss to operating activities:
Amortization, depreciation and write-offs	128,208	128,989
Amortization of debt issuance costs and discount	3,250	3,246
Stock-based compensation	82,966	44,640
Change in operating right-of-use asset	3,460	5,751
Other	2,429	500
Changes in operating assets and liabilities, net of effect of acquisitions:
Accounts receivable	65,614	(170,250)
Prepaid expenses and other current assets	(16,413)	(54,461)
Other assets	(1,136)	1,098
Accounts payable	9,722	111,604
Operating lease liabilities	(3,487)	(6,046)
Accrued and other liabilities	15,994	21,138
Deferred revenue	2,573	(2,630)
Net cash provided by (used in) operating activities	288,662	(31,719)
Investing Activities
Purchase of property and equipment	(70)	(285)
Acquisitions, net of cash acquired	(2,194)	(1,045,816)
Purchase of non-marketable equity securities	(16,834)	(14,146)
Capitalized software development costs	(2,127)	(1,658)
Proceeds from sale of assets	8,250	2,162
Net cash used in investing activities	(12,975)	(1,059,743)
Financing Activities
Principal repayments of debt	(8,327)	(4,577)
Principal payments on finance leases	(5,447)	(6,176)
Payment of withholding taxes related to net share settlement of restricted stock units	(19,167)	0
Proceeds from exercise of stock options	2,906	8,110
Payments of deferred acquisition costs	(1,229)	(1,710)
Payments of licensed asset obligation	(15,254)	(17,374)
Repurchases of stock	(64,897)	(43,697)
Net cash used in financing activities	(111,415)	(65,424)
Effect of foreign exchange rate on cash and cash equivalents	1,137	(362)
Net increase (decrease) in cash and cash equivalents	165,409	(1,157,248)
Cash, cash equivalents and restricted cash equivalents at beginning of the period	1,080,484	2,570,504
Cash and cash equivalents at end of the period	1,245,893	1,413,256
Supplemental non-cash investing and financing activities disclosures:
Acquisitions not yet paid	12,969	28,995
Right-of-use assets acquired under finance leases	45,318	8,703
Right-of-use assets acquired under operating leases	2,968	0
Repurchases of common stock included in accrued liabilities	11,461	0
Supplemental disclosure of cash flow information:
Cash paid for interest	67,006	28,865
Cash paid for income taxes, net of refunds	$ 1,816	$ 4,411

Description of Business and Sum

Description of Business and Summary of Significant Accounting Policies	3 Months Ended
	Mar. 31, 2023
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Description of Business and Basis of Presentation	Description of Business and Summary of Significant Accounting Policies Description of Business AppLovin Corporation (the “Company” or “AppLovin”) was incorporated in the state of Delaware on July 18, 2011. The Company is a leader in the mobile app industry with a focus on building a software-based platform for mobile app developers to improve the marketing and monetization of their apps. The Company also has a globally diversified portfolio of apps—free-to-play mobile games that it operates through its own or partner studios. The Company is headquartered in Palo Alto, California, and has several operating locations in the U.S. as well as various international office locations in North America, Asia, and Europe. Basis of Presentation The accompanying unaudited condensed consolidated financial statements have been prepared in conformity with U.S. generally accepted accounting principles (“GAAP”) and applicable rules and regulations of the Securities and Exchange Commission (“SEC”) for interim financial reporting. Certain information and footnote disclosures normally included in the financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. Therefore, the unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes included in the Company’s Annual Report on Form 10-K filed with the SEC on February 28, 2023. The condensed consolidated balance sheet data as of December 31, 2022 was derived from the audited consolidated financial statements at that date but does not include all disclosures required by GAAP. The accompanying unaudited condensed consolidated financial statements reflect all normal and recurring adjustments, that are, in the opinion of management, necessary for the fair presentation of the Company’s financial position, results of operations, cash flows and stockholders’ equity for the interim periods presented. The results of operations for the three months ended March 31, 2023 shown in this report are not necessarily indicative of the results to be expected for the full year ending December 31, 2023 or any other period. Basis of Consolidation The Company's condensed consolidated financial statements include accounts and operations of the Company and the entities in which the Company has a controlling financial interest. The typical condition for a controlling financial interest ownership is holding a majority of the voting interests of an entity; however, a controlling financial interest may also exist in variable interest entities ("VIE"), through arrangements that do not involve controlling voting interests. ASC 810 requires a variable interest holder to consolidate a VIE if it has the power to direct the activities of the VIE that most significantly impact the VIE’s economic performance and has the obligation to absorb losses of the VIE that could potentially be significant to the VIE or the right to receive benefits from the VIE that could potentially be significant to the VIE. The Company does not consolidate a VIE when the Company is not deemed the primary beneficiary. The Company evaluates its relationships with all VIEs on an ongoing basis. All intercompany transactions and balances have been eliminated upon consolidation. Use of Estimates The preparation of the Company's condensed consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the amounts reported and disclosed in the condensed consolidated financial statements and accompanying notes. The Company bases its estimates on assumptions, both historical and forward-looking, that are believed to be reasonable. On an ongoing basis, the Company evaluates its estimates, including, but not limited to, those related to fair values of intangible assets and goodwill, useful lives of intangible assets and property and equipment, expected period of consumption of virtual goods, expected life of paying users, income and indirect taxes, contingent liabilities, evaluation of recoverability of intangible assets and long-lived assets, goodwill impairment, and fair value of derivatives and other financial instruments. These estimates are inherently subject to judgment and actual results could differ materially from those estimates. In June 2022, the FASB issued ASU 2022-03, Fair Value Measurement of Equity Securities Subject to Contractual Sale Restrictions

Revenue

Revenue	3 Months Ended
	Mar. 31, 2023
Revenue from Contract with Customer [Abstract]
Revenue	Revenue Revenue from Contracts with Customers The Company generates Software Platform and Apps revenue. Software Platform revenue is generated primarily from fees collected from advertisers and advertising networks who use the Software Platform. Apps revenue consists of in-app purchase ("IAP") revenue generated from in-app purchases made by users within the Company’s apps (“Apps”), and in-app advertising ("IAA") revenue generated from advertisers that purchase ad inventory from Apps. Software Platform Revenue The vast majority of the Software Platform Revenue is generated through AppDiscovery and MAX, which provide the technology to match advertisers and owners of digital advertising inventory (“Publishers”) via auctions at large scale and microsecond-level speeds. The terms for all mobile advertising arrangements are governed by the Company’s terms and conditions and generally stipulate payment terms of 30 days subsequent to the end of the month. Substantially all of the Company's contracts with customers are fully cancellable at any time or upon short notice. Software Platform Revenue is generated by placing ads on mobile applications owned by Publishers. The Company’s performance obligation is to provide customers with access to the Software Platform, which facilitates the advertiser’s purchase of ad inventory from Publishers. The Company does not control the ad inventory prior to its transfer to the advertiser, because the Company does not have the substantive ability to direct the use of nor obtain substantially all of the remaining benefits from the ad inventory. The Company is not primarily responsible for fulfillment and does not have any inventory risk. The Company is an agent as it relates to the sale of third-party advertising inventory and presents revenue on a net basis. The transaction price is the product of either the number of completions of agreed upon actions or advertisements displayed and the contractually agreed upon price per advertising unit with the advertiser less consideration paid or payable to Publishers. The Company recognizes Software Platform Revenue when the agreed upon action is completed or when the ad is displayed to users. The number of advertisements delivered and completions of agreed upon actions is determined at the end of each month, which resolves any uncertainty in the transaction price during the reporting period. Software Platform Revenue also includes revenue generated by the Company's mobile application tracking and attribution solutions that is recognized ratably over the subscription period, generally up to twelve months. Apps Revenue In-app Purchase Revenue IAP Revenue includes fees collected from users to purchase virtual goods to enhance their gameplay experience. The identified performance obligation is to provide users with the ability to acquire, use, and hold virtual items over the estimated period of time the virtual items are available to the user or until the virtual item is consumed. Payment is required at the time of purchase, and the purchase price is a fixed amount. Users make IAPs through the Company’s distribution partners. The transaction price is equal to the gross amount charged to users because the Company is the principal in the transaction. IAP fees are non-refundable. Such payments are initially recorded as deferred revenue. The Company categorizes its virtual goods as either consumable or durable. Consumable virtual goods represent goods that can be consumed by a specific player action in gameplay; accordingly, the Company recognizes revenue from the sale of consumable virtual goods as the goods are consumed. Durable virtual goods represent goods that are accessible to the user over an extended period of time; accordingly, the Company recognizes revenue from the sale of durable virtual goods ratably over the period of time the goods are available to the user, which is generally the estimated average user life (“EAUL”). The EAUL represents the Company’s best estimate of the expected life of paying users for the applicable game. The EAUL begins when a user makes the first purchase of durable virtual goods and ends when a user is determined to be inactive. The Company determines the EAUL on a game-by-game basis. For a newly launched game with limited playing data, the Company determines its EAUL based on the EAUL of a game with sufficiently similar characteristics. The Company determines the EAUL on a quarterly basis and applies such calculated EAUL to all bookings in the respective quarter. Determining the EAUL is subjective and requires management’s judgment. Future playing patterns may differ from historical playing patterns, and therefore the EAUL may change in the future. The EAULs are generally between five In-App Advertising Revenue IAA Revenue is generated by selling ad inventory on the Company's Apps to third-party advertisers. Advertisers purchase ad inventory either through the Software Platform or through third-party advertising networks (“Ad Networks”). Revenue from the sale of ad inventory through Ad Networks is recognized net of the amounts retained by Ad Networks as the Company is unable to determine the gross amount paid by the advertisers to Ad Networks. The Company recognizes revenue when the ad is displayed to users. The Company presents taxes collected from customers and remitted to governmental authorities on a net basis. Disaggregation of Revenue The following table presents revenue disaggregated by segment and type (in thousands): Three Months Ended March 31, 2023 2022 Software Platform Revenue $ 354,758 $ 118,840 In-App Purchase Revenue 251,328 339,472 In-App Advertising Revenue 109,319 167,109 Total Apps Revenue 360,647 506,581 Total Revenue $ 715,405 $ 625,421 Revenue disaggregated by geography, based on user location, consists of the following (in thousands): Three Months Ended March 31, 2023 2022 United States $ 439,319 $ 380,567 Rest of the World 276,086 244,854 Total Revenue $ 715,405 $ 625,421 Contract Balances Contract liabilities consist of deferred revenue and include payments received in advance of the satisfaction of performance obligations. During the three months ended March 31, 2023 and 2022, the Company recognized $47.6 million and $55.8 million of revenue that was included in deferred revenue as of December 31, 2022 and 2021, respectively. Unsatisfied Performance Obligations Substantially all of the Company’s unsatisfied performance obligations relate to contracts with an original expected length of one year or less. Publisher Bonuses In the first quarter of 2022, the Company paid or promised to pay a total of $209.6 million in bonuses to publishers consisting primarily of non-recurring bonuses to migrate publishers to MAX, the Company's in-app mediation platform. The Company accounted for such publisher bonuses as a reduction to revenue since the publishers receiving such bonuses are also customers of the Company.

Fair Value Measurements

Fair Value Measurements	3 Months Ended
	Mar. 31, 2023
Fair Value Disclosures [Abstract]
Fair Value Measurements	Financial Instruments and Fair Value Measurements The following table sets forth the Company’s financial instruments that are measured at fair value on a recurring basis based on the three-tier fair value hierarchy (in thousands): As of March 31, 2023 Balance Sheet Location Total Level 1 Level 2 Level 3 Financial Assets: Money market funds (1) Cash and cash equivalents $ 910,521 $ 910,521 $ — $ — Interest rate swaps Prepaid expenses and other current assets $ 12,033 $ — $ 12,033 $ — Total financial assets $ 922,554 $ 910,521 $ 12,033 $ — Financial Liabilities: Interest rate swaps Other non-current liabilities $ 10,947 $ — $ 10,947 $ — As of December 31, 2022 Balance Sheet Location Total Level 1 Level 2 Level 3 Financial Assets: Money market funds (1) Cash and cash equivalents $ 604,399 $ 604,399 $ — $ — Interest rate swaps Prepaid expenses and other current assets $ 7,319 $ — $ 7,319 $ — Total financial assets $ 611,718 $ 604,399 $ 7,319 $ — (1) Includes balances in money market deposit accounts of $780.2 million and $524.2 million as of March 31, 2023 and December 31, 2022, respectively. Derivatives Not Designated as Hedging Instruments In October 2022 and March 2023, the Company entered into multiple pay-fixed receive-variable interest rate swaps as part of its interest rate risk management strategy in connection with the term loans under certain credit agreement, which was originally entered in August 2018 and has been amended multiple times. As of March 31, 2023, the aggregate notional amount of the interest rate swaps matches the principal balance of the Company's outstanding term loans. The Company elected to not designate the interest rate swaps as hedging instruments for accounting purposes and recorded both realized and unrealized gains and losses associated with the interest rate swaps immediately through earnings in interest expense in the Company's condensed consolidated statement of operations. The fair value of the interest rate swaps are determined using widely accepted valuation techniques including discounted cash flow analysis based on the expected cash flows of the interest rate swaps. The Company has determined that the significant inputs, such as interest yield curve and discount rate, used to value its interest rate swaps fall within Level 2 of the fair value hierarchy. During the three months ended March 31, 2023, the Company recorded a net unrealized loss of $6.2 million and net realized gain of $0.6 million. Non-Marketable Equity Securities Measured at Net Asset Value The Company held equity interests in certain private equity funds of $50.7 million a nd $32.3 million as of March 31, 2023 and December 31, 2022, respectively, which are measured using the net asset value practical expedient. Under the net asset value practical expedient, the Company records investments based on the proportionate share of the underlying funds’ net asset value as of the Company's reporting date. These investments are included in other assets in the Company’s condensed consolidated balance sheets. These funds vary in investment strategies and generally have an initial term of 7 to 10 years, which may be extended for 2 to 3 additional years with the applicable approval. These investments are subject to certain restrictions regarding transfers and withdrawals and generally cannot be redeemed with the funds. Distributions from the funds will be received as the underlying investments are liquidated. The Company’s maximum exposure to loss is limited to the carrying value of these investments of $50.7 million and the unfunded commitments of $33.4 million as of March 31, 2023. During the three months ended March 31, 2023, the Company made additional capital contributions of $16.8 million into these investments. The unrealized gains related to these investments were not material for the three months ended March 31, 2023 and 2022.

Commitments and Contingencies

Commitments and Contingencies	3 Months Ended
	Mar. 31, 2023
Commitments and Contingencies Disclosure [Abstract]
Commitments and Contingencies	Commitments and Contingencies Commitments As of March 31, 2023, the Company's non-cancelable minimum purchase commitments consisted primarily of a certain arrangement related to cloud platform services. In May 2022, the Company entered into a new order form under an existing master agreement that required the Company to purchase at least $550.0 million of cloud services through May 2025. During the three months ended March 31, 2023, the Company made payments of $54.5 million under this arrangement, with $398.4 million of this commitment unpaid as of March 31, 2023. In addition, the Company had total unfunded commitments of $33.4 million related to investments in certain private equity funds. For additional information see Note 3 – Financial Instruments and Fair Value Measurements. Contingencies From time to time, the Company may have certain contingent liabilities that arise in the ordinary course of business activities. The Company accrues a liability for such matters when it is probable that future expenditures will be made, and such expenditures can be reasonably estimated. Letters of Credit As of March 31, 2023 and December 31, 2022, the Company had outstanding letters of credit in the aggregate amount of $11.1 million, which were issued as security for certain leased office facilities under the Credit Agreement. These letters of credit have never been drawn upon. Legal Proceedings The Company is involved from time to time in litigation, claims, and proceedings. The outcomes of the Company’s legal proceedings are inherently unpredictable and subject to significant uncertainty. The Company records a liability when it is probable that a loss has been incurred and the amount can be reasonably estimated. If it is determined that a loss is reasonably possible and the loss or range of loss can be estimated, the reasonably possible loss is disclosed. The Company evaluates developments in legal matters that could affect the amount of liability that has been previously accrued, and related reasonably possible losses disclosed, and makes adjustments as appropriate. Significant judgment is required to determine the likelihood of matters and the estimated amount of a loss related to such matters. To date, losses in connection with legal proceedings have not been material. The Company expenses legal fees in the period in which they are incurred. Indemnifications The Company enters into indemnification provisions under agreements with other parties in the ordinary course of business, including certain customers, business partners, investors, contractors and the Company’s officers, directors and certain employees. It is not possible to determine the maximum potential loss under these indemnification provisions due to the Company’s limited history of prior indemnification claims and the unique facts and circumstances involved in each particular provision. To date, losses recorded in the Company’s condensed consolidated statements of operations in connection with the indemnification provisions have not been material. As of March 31, 2023, the Company did not have any material indemnification claims that were probable or reasonably possible.

Acquisitions and Dispositions

Acquisitions and Dispositions	3 Months Ended
	Mar. 31, 2023
Business Combination and Asset Acquisition [Abstract]
Acquisitions and Dispositions	Acquisitions and Dispositions 2023 Acquisitions During the three months ended March 31, 2023, the Company recognized total earn-out costs of $13.2 million related to asset acquisitions closed in 2021 and prior. No other acquisitions were completed during the three-month period ended March 31, 2023. 2022 Acquisitions Business Combinations MoPub — On January 1, 2022, the Company completed its acquisition from Twitter, Inc. of certain assets that comprised its MoPub business for a total purchase price of $1.03 billion in cash. The acquisition allowed the Company to integrate certain product features of the MoPub platform into MAX, the Company's in-app mediation platform, and migrate publishers and demand partners from the MoPub platform to MAX. The Company accounted for the acquisition as a business combination. Transaction costs incurred by the Company in connection with the acquisition, including professional fees, were $14.4 million. The following table summarizes the allocation of the purchase consideration to the fair value of the assets acquired (in thousands): Intangible assets Advertiser Relationships—estimated useful life of 9 years $ 212,700 Publisher Relationships—estimated useful life of 9 years 123,300 Developed Technology—estimated useful life of 5 years 61,800 Tradename—estimated useful life of 3 months 60 Goodwill 632,472 Total purchase consideration $ 1,030,332 The income approach was used to determine the preliminary fair value of the advertiser relationships, publisher relationships, developed technology and tradename. Goodwill represents the excess of the purchase price over the preliminary fair value of identifiable assets acquired at the acquisition date and is primarily attributable to the assembled workforce and expected synergies at the time of the acquisition. For tax purposes, an estimated tax deductible goodwill of $694.5 million was generated as a result of this acquisition. No liabilities were assumed in the transaction. Contemporaneously with the signing of the asset purchase agreement, the Company entered into an agreement for Twitter, Inc. to provide certain transitional services to facilitate the migration of publishers and demand partners to MAX during a three-month transitional period following the closing of the transaction (the "TSA"). The Company accounted for the TSA as a transaction separate from the business combination since it was negotiated primarily for the benefit of the Company. During the first quarter of 2022, the Company recognized total expense of $7.0 million related to the transitional services, which was included primarily in cost of revenue in the Company's condensed consolidated statement of operations. The Company’s condensed consolidated statement of operations for the three months ended March 31, 2022 includes revenue generated from the MoPub business during the transitional period of $44.1 million. However, due to the significant integration of the MoPub business with MAX, it was impractical to determine the impact of the acquired business on earnings. The unaudited supplemental pro forma information below presents the combined historical results of operations of the Company and the MoPub business, as if the MoPub business had been acquired as of January 1, 2021 (in thousands): Three Months Ended March 31, 2022 Revenue $ 625,421 Net loss (99,932) The unaudited supplemental pro forma information above includes the following adjustments to net loss in the appropriate pro forma periods (in thousands): Three Months Ended March 31, 2022 A decrease in amortization expense related to the fair value of acquired identifiable intangible assets, net of the amortization expense already reflected in actual historical results $ 60 A decrease in expenses related to the TSA $ 7,000 A decrease in expenses related to transaction costs $ 12,848 An (increase) in income tax provision $ (4,564) Asset Acquisitions

Goodwill and Intangible Assets

Goodwill and Intangible Assets	3 Months Ended
	Mar. 31, 2023
Goodwill and Intangible Assets Disclosure [Abstract]
Goodwill and Intangible Assets	Goodwill and Intangible Assets The following table presents the changes in the carrying amount of goodwill by reporting unit (in thousands): Software Platform Apps Total December 31, 2022 $ 1,478,014 $ 345,741 $ 1,823,755 Goodwill acquired — — — Foreign currency translation 9,944 — 9,944 March 31, 2023 $ 1,487,958 $ 345,741 $ 1,833,699 Intangible assets, net consisted of the following (in thousands): Weighted- As of March 31, 2023 As of December 31, 2022 Gross Accumulated Net Book Gross Accumulated Net Book Long-lived intangible assets : Apps 4.0 $ 1,797,299 $ (921,441) $ 875,858 $ 1,790,820 $ (836,375) $ 954,445 Customer relationships 9.0 517,189 (72,116) 445,073 515,084 (58,881) 456,203 User base 3.1 68,817 (39,560) 29,257 68,817 (37,122) 31,695 License asset 2.8 59,207 (20,427) 38,780 59,207 (16,901) 42,306 Developed technology 4.4 206,991 (62,683) 144,308 206,060 (53,879) 152,181 Other 5.3 56,319 (15,048) 41,271 53,933 (13,103) 40,830 Total long-lived intangible assets 2,705,822 (1,131,275) 1,574,547 2,693,921 (1,016,261) 1,677,660 Short-lived intangible assets: Apps 0.2 46,529 (45,969) 560 45,791 (44,838) 953 Total intangible assets $ 2,752,351 $ (1,177,244) $ 1,575,107 $ 2,739,712 $ (1,061,099) $ 1,678,613 As of March 31, 2023 and December 31, 2022, short-lived mobile Apps were included in prepaid expenses and other current assets. The Company recorded amortization expenses related to acquired intangible assets as follows (in thousands): Three Months Ended March 31, 2023 2022 Cost of revenue $ 98,644 $ 104,619 Sales and marketing 16,788 16,392 Total $ 115,432 $ 121,011

Equity

Equity	3 Months Ended
	Mar. 31, 2023
Equity [Abstract]
Equity	Equity In February 2022, the Company's Board authorized the repurchase of up to $750.0 million of the Company’s Class A common stock. Repurchases may be made from time to time through open market purchases or through privately negotiated transactions, subject to market conditions, applicable legal requirements and other relevant factors. Open market repurchases may be structured to occur in accordance with the requirements of Rule 10b-18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). The Company may also, from time to time, enter into Rule 10b-5 trading plans, to facilitate repurchases of shares. The repurchase program does not obligate the Company to acquire any particular amount of Class A common stock, has no expiration date and may be modified, suspended, or terminated at any time at the Company's discretion. Shares are retired immediately upon repurchase. During the three months ended March 31, 2023 and 2022, the Company repurchased 5,396,617 and 893,556 shares of Class A common stock for an aggregate amount, including commissions and fees, of $76.4 million and $43.7 million, respectively.

Stock-based Compensation

Stock-based Compensation	3 Months Ended
	Mar. 31, 2023
Share-Based Payment Arrangement [Abstract]
Stock-based Compensation	Stock-based Compensation The Company maintains three equity compensation plans that provide for the issuance of shares of its common stock to the Company’s employees, directors, consultants and other service providers: the 2021 Equity Incentive Plan (the "2021 Plan"), the 2021 Partner Studio Incentive Plan, and the 2021 Employee Stock Purchase Plan. In March 2023, the Company’s Board of Directors (the "Board"), upon recommendation of the Compensation Committee of the Board (the "Compensation Committee"), granted to each of Adam Foroughi, the Company’s CEO and Chairperson, and Vasily Shikin, the Company’s CTO, 6,902,000 performance-based RSUs (“PSUs”), and delegated authority to Mr. Foroughi to grant up to additional 3,451,000 PSUs to non-executive employees ("Additional Participants") in consultation with the chair of the Compensation Committee under the 2021 Plan. The PSUs are divided into five equal tranches that are eligible to vest based on the achievement of certain stock price targets (see below), measured based on the minimum closing price of the Company’s Class A common stock over a consecutive 30 trading day period during the five-year performance period beginning on the date of grant, subject to the recipient’s continued employment through the applicable vesting date. In the event of a change in control of the Company during the performance period, any unvested PSUs are eligible to vest a pro-rated amount if the per share transaction price in the change in control is between two stock price targets that have not previously been achieved, subject to the recipient’s continued employment through the date immediately prior to the change in control. PSUs for Mr. Foroughi and Mr. Shikin may continue to vest for up to one year after termination of employment if certain conditions are met. As of March 31, 2023, no PSUs had been granted to Additional Participants. The following table presents the number of PSUs that are eligible to vest based on the achievement of the respective stock price targets for each of Mr. Foroughi, Mr. Shikin and the Additional Participants (in aggregate): PSUs Eligible to Vest Company Stock Price Target Adam Foroughi Vasily Shikin Additional Participants $ 36.00 1,380,400 1,380,400 690,200 $ 46.75 1,380,400 1,380,400 690,200 $ 57.50 1,380,400 1,380,400 690,200 $ 68.25 1,380,400 1,380,400 690,200 $ 79.00 1,380,400 1,380,400 690,200 6,902,000 6,902,000 3,451,000 The weighted-average grant date fair value of the PSUs for Mr. Foroughi and Mr. Shikin was $7.60 and $6.03 per share, respectively. The Company used a Monte Carlo simulation model to calculate the grant date fair value of the PSUs and the derived service period for each of the five vesting tranches, which is the measure of the expected time to achieve the respective stock price target, as described above. The Monte Carlo simulation model incorporates the likelihood of achieving the stock price targets and requires the input of assumptions including the underlying stock price, expected volatility, expected term, risk-free rate and dividend yield. The Company also applied a discount for lack of marketability to the value of PSUs for employees other than the CEO as the shares issued for these awards are subject to a holding period of approximately one year. The Company will recognize stock-based compensation expense over the derived service period of each of the five vesting tranches, ranging from 2.1 to 3.1 years, using the accelerated attribution method. If the stock price targets are met sooner than the derived service period, the Company will adjust its stock-based compensation expense to reflect the cumulative expense associated with the vested awards. Subject to continued employment of the recipients, the Company will recognize stock-based compensation expense over the derived service period, regardless of whether the stock price targets are achieved. In March 2023, the Company also granted 4,070,469 restricted stock units ("RSUs") to certain employees under the 2021 Plan at the weighted average grant date fair value of $13.01 per RSU. These awards vest based on a service condition that becomes satisfied over generally one year. Stock-based compensation expense is allocated based on the cost center to which the award holder belongs. The following table summarizes total stock-based compensation expense by function (in thousands): Three Months Ended March 31, 2023 2022 Cost of revenue $ 1,316 $ 1,052 Sales and marketing 16,683 6,919 Research and development 49,929 20,629 General and administrative 15,038 16,040 Total $ 82,966 $ 44,640

Earnings Per Share

Earnings Per Share	3 Months Ended
	Mar. 31, 2023
Earnings Per Share [Abstract]
Earnings Per Share	Earnings Per Share The following table sets forth the computation of basic and diluted net loss per share attributable to common stockholders (in thousands, except share and per share data): Three Months Ended March 31, 2023 2022 Basic and Diluted EPS Numerator: Net loss attributable to AppLovin common stockholders $ (4,518) $ (115,257) Denominator: Weighted average common shares used to compute net loss per share attributable to AppLovin common stockholders, basic and diluted 373,160,029 371,967,881 Net loss per share attributable to AppLovin common stockholders, basic and diluted $ (0.01) $ (0.31) The following table presents the forms of antidilutive potential common shares: As of March 31, 2023 2022 Stock options exercised for promissory notes 1,399,999 2,434,999 Early exercised stock options 38,250 635,873 Unvested RSAs — 121,158 Stock options 10,582,241 14,409,668 Unvested RSUs 16,195,182 7,628,274 ESPP 842,419 239,378 Total antidilutive potential common shares 29,058,091 25,469,350 The PSUs granted in the first quarter of 2023 were excluded from the above table because the respective stock price targets had not been met as of March 31, 2023.

Segments

Segments	3 Months Ended
	Mar. 31, 2023
Segment Reporting [Abstract]
Segments	Segments The Company determines its operating segments based on how its chief operating decision maker (“CODM”) manages the business, allocates resources, makes operating decisions and evaluates operating performance. The Company's two operating and reportable segments are as follows: • Software Platform : Software Platform generates revenue primarily from fees paid by advertisers for the placement of ads on mobile applications owned by Publishers. • Apps : Apps generates revenue when a user of one of the Apps makes an in-app purchase and when an advertiser purchases the digital advertising inventory of the Company's portfolio of Apps. The CODM evaluates the performance of each operating segment using revenue and segment adjusted EBITDA. The Company defines segment adjusted EBITDA as revenue less expenses, excluding depreciation and amortization and certain items that the Company does not believe are reflective of the operating segments’ core operations. Expenses include indirect costs that are allocated to operating segments based on a reasonable allocation methodology, which are generally related to sales and marketing activities and general and administrative overhead. Revenue and expenses exclude transactions between the Company's operating segments. The CODM does not evaluate operating segments using asset information, and, accordingly, the Company does not report asset information by segment. The following table provides information about the Company's reportable segments and a reconciliation of the total segment adjusted EBITDA to loss before income taxes (in thousands). For comparative purposes, amounts in the prior period have been recast: Three Months Ended March 31, 2023 2022 Revenue: Software Platform $ 354,758 $ 118,840 Apps 360,647 506,581 Total Revenue $ 715,405 $ 625,421 Segment Adjusted EBITDA: Software Platform $ 218,694 $ 235,555 Apps 55,004 40,674 Total Segment Adjusted EBITDA $ 273,698 $ 276,229 Interest expense $ (74,511) $ (32,009) Interest income and other, net 9,771 2,417 Amortization, depreciation and write-offs (128,208) (128,989) Non-operating foreign exchange gain 672 458 Stock-based compensation (82,966) (44,640) Acquisition-related expense (517) (14,814) Publisher bonuses — (209,635) MoPub acquisition transition services — (6,999) Restructuring costs (1,292) — Loss before income taxes $ (3,353) $ (157,982)

Income Taxes

Income Taxes	3 Months Ended
	Mar. 31, 2023
Income Tax Disclosure [Abstract]
Income Taxes	Income Taxes The Company is subject to income taxes in the U.S. and in foreign jurisdictions. The Company bases the interim tax accruals on an estimated annual effective tax rate applied to year-to-date income and records the discrete tax items in the period to which they relate. In each quarter, the Company updates the estimated annual effective tax rate and makes a year-to-date adjustment to the tax provision as necessary. The Company’s calendar year 2023 annual effective tax rate differs from the U.S. statutory rate primarily due to stock-based compensation expense, foreign derived intangible income deduction, global intangible low-taxed income, and valuation allowance against losses which are not more likely than not to be realized. During the three months ended March 31, 2023, there were no material changes to the Company's unrecognized tax benefits, and the Company does not expect material changes in unrecognized tax benefits within the next twelve months.

Related Party Transactions

Related Party Transactions	3 Months Ended
	Mar. 31, 2023
Related Party Transactions [Abstract]
Related Party Transactions	Related Party TransactionsThe Company had no material related party transactions for the three months ended March 31, 2023 and 2022.

Subsequent Events

Subsequent Events	3 Months Ended
	Mar. 31, 2023
Subsequent Events [Abstract]
Subsequent Events	Subsequent Events From April 1, 2023 through May 8, 2023, the Company repurchased 7,684,860 shares of its Class A common stock for an aggregate amount, including commissions and fees, of $125.8 million pursuant to the Share Repurchase Program. Year-to-date through May 8th, the Company repurchased $202.2 million of its Class A common stock. As of May 8, 2023, $209.6 million of the $750.0 million authorized amount under the share repurchase program remains available. In April 2023, Mr. Foroughi granted the remaining 3,451,000 PSUs at an estimated weighted average grant date fair value of $8.76 per share, pursuant to delegated authority from the Company's Board, to Additional Participants in consultation with the chair of our Compensation Committee. These PSUs are subject to the vesting conditions as described in Note 8 – Stock-based Compensation. In April 2023, the Company amended the multi-year performance-based incentive plan established for certain key employees of Wurl (the “Wurl Plan”) at the time of the acquisition into a one-year plan for 2023, under which the Company may be obligated to issue up to a total of $90 million in additional shares of the Company's Class A common stock, contingent upon Wurl’s achievement of certain revenue and other performance targets and the continued employment of the key employees.

Description of Business and S_2

Description of Business and Summary of Significant Accounting Policies (Policies)	3 Months Ended
	Mar. 31, 2023
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Basis of Presentation	Basis of Presentation The accompanying unaudited condensed consolidated financial statements have been prepared in conformity with U.S. generally accepted accounting principles (“GAAP”) and applicable rules and regulations of the Securities and Exchange Commission (“SEC”) for interim financial reporting. Certain information and footnote disclosures normally included in the financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. Therefore, the unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes included in the Company’s Annual Report on Form 10-K filed with the SEC on February 28, 2023. The condensed consolidated balance sheet data as of December 31, 2022 was derived from the audited consolidated financial statements at that date but does not include all disclosures required by GAAP. The accompanying unaudited condensed consolidated financial statements reflect all normal and recurring adjustments, that are, in the opinion of management, necessary for the fair presentation of the Company’s financial position, results of operations, cash flows and stockholders’ equity for the interim periods presented. The results of operations for the three months ended March 31, 2023 shown in this report are not necessarily indicative of the results to be expected for the full year ending December 31, 2023 or any other period.
Basis of Consolidation	Basis of Consolidation The Company's condensed consolidated financial statements include accounts and operations of the Company and the entities in which the Company has a controlling financial interest. The typical condition for a controlling financial interest ownership is holding a majority of the voting interests of an entity; however, a controlling financial interest may also exist in variable interest entities ("VIE"), through arrangements that do not involve controlling voting interests. ASC 810 requires a variable interest holder to consolidate a VIE if it has the power to direct the activities of the VIE that most significantly impact the VIE’s economic performance and has the obligation to absorb losses of the VIE that could potentially be significant to the VIE or the right to receive benefits from the VIE that could potentially be significant to the VIE. The Company does not consolidate a VIE when the Company is not deemed the primary beneficiary. The Company evaluates its relationships with all VIEs on an ongoing basis. All intercompany transactions and balances have been eliminated upon consolidation.
Use of Estimates	Use of Estimates The preparation of the Company's condensed consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the amounts reported and disclosed in the condensed consolidated financial statements and accompanying notes. The Company bases its estimates on assumptions, both historical and forward-looking, that are believed to be reasonable. On an ongoing basis, the Company evaluates its estimates, including, but not limited to, those related to fair values of intangible assets and goodwill, useful lives of intangible assets and property and equipment, expected period of consumption of virtual goods, expected life of paying users, income and indirect taxes, contingent liabilities, evaluation of recoverability of intangible assets and long-lived assets, goodwill impairment, and fair value of derivatives and other financial instruments. These estimates are inherently subject to judgment and actual results could differ materially from those estimates.
Recent Accounting Pronouncements (Issued and Adopted)	Recent Accounting Pronouncements (Issued and Adopted) In June 2022, the FASB issued ASU 2022-03, Fair Value Measurement of Equity Securities Subject to Contractual Sale Restrictions
Revenue from Contracts with Customers	Revenue from Contracts with Customers The Company generates Software Platform and Apps revenue. Software Platform revenue is generated primarily from fees collected from advertisers and advertising networks who use the Software Platform. Apps revenue consists of in-app purchase ("IAP") revenue generated from in-app purchases made by users within the Company’s apps (“Apps”), and in-app advertising ("IAA") revenue generated from advertisers that purchase ad inventory from Apps. Software Platform Revenue The vast majority of the Software Platform Revenue is generated through AppDiscovery and MAX, which provide the technology to match advertisers and owners of digital advertising inventory (“Publishers”) via auctions at large scale and microsecond-level speeds. The terms for all mobile advertising arrangements are governed by the Company’s terms and conditions and generally stipulate payment terms of 30 days subsequent to the end of the month. Substantially all of the Company's contracts with customers are fully cancellable at any time or upon short notice. Software Platform Revenue is generated by placing ads on mobile applications owned by Publishers. The Company’s performance obligation is to provide customers with access to the Software Platform, which facilitates the advertiser’s purchase of ad inventory from Publishers. The Company does not control the ad inventory prior to its transfer to the advertiser, because the Company does not have the substantive ability to direct the use of nor obtain substantially all of the remaining benefits from the ad inventory. The Company is not primarily responsible for fulfillment and does not have any inventory risk. The Company is an agent as it relates to the sale of third-party advertising inventory and presents revenue on a net basis. The transaction price is the product of either the number of completions of agreed upon actions or advertisements displayed and the contractually agreed upon price per advertising unit with the advertiser less consideration paid or payable to Publishers. The Company recognizes Software Platform Revenue when the agreed upon action is completed or when the ad is displayed to users. The number of advertisements delivered and completions of agreed upon actions is determined at the end of each month, which resolves any uncertainty in the transaction price during the reporting period. Software Platform Revenue also includes revenue generated by the Company's mobile application tracking and attribution solutions that is recognized ratably over the subscription period, generally up to twelve months. Apps Revenue In-app Purchase Revenue IAP Revenue includes fees collected from users to purchase virtual goods to enhance their gameplay experience. The identified performance obligation is to provide users with the ability to acquire, use, and hold virtual items over the estimated period of time the virtual items are available to the user or until the virtual item is consumed. Payment is required at the time of purchase, and the purchase price is a fixed amount. Users make IAPs through the Company’s distribution partners. The transaction price is equal to the gross amount charged to users because the Company is the principal in the transaction. IAP fees are non-refundable. Such payments are initially recorded as deferred revenue. The Company categorizes its virtual goods as either consumable or durable. Consumable virtual goods represent goods that can be consumed by a specific player action in gameplay; accordingly, the Company recognizes revenue from the sale of consumable virtual goods as the goods are consumed. Durable virtual goods represent goods that are accessible to the user over an extended period of time; accordingly, the Company recognizes revenue from the sale of durable virtual goods ratably over the period of time the goods are available to the user, which is generally the estimated average user life (“EAUL”). The EAUL represents the Company’s best estimate of the expected life of paying users for the applicable game. The EAUL begins when a user makes the first purchase of durable virtual goods and ends when a user is determined to be inactive. The Company determines the EAUL on a game-by-game basis. For a newly launched game with limited playing data, the Company determines its EAUL based on the EAUL of a game with sufficiently similar characteristics. The Company determines the EAUL on a quarterly basis and applies such calculated EAUL to all bookings in the respective quarter. Determining the EAUL is subjective and requires management’s judgment. Future playing patterns may differ from historical playing patterns, and therefore the EAUL may change in the future. The EAULs are generally between five In-App Advertising Revenue IAA Revenue is generated by selling ad inventory on the Company's Apps to third-party advertisers. Advertisers purchase ad inventory either through the Software Platform or through third-party advertising networks (“Ad Networks”). Revenue from the sale of ad inventory through Ad Networks is recognized net of the amounts retained by Ad Networks as the Company is unable to determine the gross amount paid by the advertisers to Ad Networks. The Company recognizes revenue when the ad is displayed to users. The Company presents taxes collected from customers and remitted to governmental authorities on a net basis.

Revenue (Tables)

Revenue (Tables)	3 Months Ended
	Mar. 31, 2023
Revenue from Contract with Customer [Abstract]
Schedule of Revenue Disaggregated by Type	The following table presents revenue disaggregated by segment and type (in thousands): Three Months Ended March 31, 2023 2022 Software Platform Revenue $ 354,758 $ 118,840 In-App Purchase Revenue 251,328 339,472 In-App Advertising Revenue 109,319 167,109 Total Apps Revenue 360,647 506,581 Total Revenue $ 715,405 $ 625,421
Schedule of Revenue Disaggregated by Geography	Revenue disaggregated by geography, based on user location, consists of the following (in thousands): Three Months Ended March 31, 2023 2022 United States $ 439,319 $ 380,567 Rest of the World 276,086 244,854 Total Revenue $ 715,405 $ 625,421

Fair Value Measurements (Tables

Fair Value Measurements (Tables)	3 Months Ended
	Mar. 31, 2023
Fair Value Disclosures [Abstract]
Schedule of Financial Instruments Measured at Fair Value	The following table sets forth the Company’s financial instruments that are measured at fair value on a recurring basis based on the three-tier fair value hierarchy (in thousands): As of March 31, 2023 Balance Sheet Location Total Level 1 Level 2 Level 3 Financial Assets: Money market funds (1) Cash and cash equivalents $ 910,521 $ 910,521 $ — $ — Interest rate swaps Prepaid expenses and other current assets $ 12,033 $ — $ 12,033 $ — Total financial assets $ 922,554 $ 910,521 $ 12,033 $ — Financial Liabilities: Interest rate swaps Other non-current liabilities $ 10,947 $ — $ 10,947 $ — As of December 31, 2022 Balance Sheet Location Total Level 1 Level 2 Level 3 Financial Assets: Money market funds (1) Cash and cash equivalents $ 604,399 $ 604,399 $ — $ — Interest rate swaps Prepaid expenses and other current assets $ 7,319 $ — $ 7,319 $ — Total financial assets $ 611,718 $ 604,399 $ 7,319 $ — (1) Includes balances in money market deposit accounts of $780.2 million and $524.2 million as of March 31, 2023 and December 31, 2022, respectively.

Acquisitions and Dispositions (

Acquisitions and Dispositions (Tables)	3 Months Ended
	Mar. 31, 2023
Business Combination and Asset Acquisition [Abstract]
Schedule of the Fair Value of Identifiable Assets Acquired and Liabilities Assumed	The following table summarizes the allocation of the purchase consideration to the fair value of the assets acquired (in thousands): Intangible assets Advertiser Relationships—estimated useful life of 9 years $ 212,700 Publisher Relationships—estimated useful life of 9 years 123,300 Developed Technology—estimated useful life of 5 years 61,800 Tradename—estimated useful life of 3 months 60 Goodwill 632,472 Total purchase consideration $ 1,030,332
Schedule of Supplemental Pro Forma Information	The unaudited supplemental pro forma information below presents the combined historical results of operations of the Company and the MoPub business, as if the MoPub business had been acquired as of January 1, 2021 (in thousands): Three Months Ended March 31, 2022 Revenue $ 625,421 Net loss (99,932) The unaudited supplemental pro forma information above includes the following adjustments to net loss in the appropriate pro forma periods (in thousands): Three Months Ended March 31, 2022 A decrease in amortization expense related to the fair value of acquired identifiable intangible assets, net of the amortization expense already reflected in actual historical results $ 60 A decrease in expenses related to the TSA $ 7,000 A decrease in expenses related to transaction costs $ 12,848 An (increase) in income tax provision $ (4,564)

Goodwill and Intangible Assets

Goodwill and Intangible Assets (Tables)	3 Months Ended
	Mar. 31, 2023
Goodwill and Intangible Assets Disclosure [Abstract]
Schedule of Goodwill Activity	The following table presents the changes in the carrying amount of goodwill by reporting unit (in thousands): Software Platform Apps Total December 31, 2022 $ 1,478,014 $ 345,741 $ 1,823,755 Goodwill acquired — — — Foreign currency translation 9,944 — 9,944 March 31, 2023 $ 1,487,958 $ 345,741 $ 1,833,699
Schedule of Intangible Assets Acquired, Net	Intangible assets, net consisted of the following (in thousands): Weighted- As of March 31, 2023 As of December 31, 2022 Gross Accumulated Net Book Gross Accumulated Net Book Long-lived intangible assets : Apps 4.0 $ 1,797,299 $ (921,441) $ 875,858 $ 1,790,820 $ (836,375) $ 954,445 Customer relationships 9.0 517,189 (72,116) 445,073 515,084 (58,881) 456,203 User base 3.1 68,817 (39,560) 29,257 68,817 (37,122) 31,695 License asset 2.8 59,207 (20,427) 38,780 59,207 (16,901) 42,306 Developed technology 4.4 206,991 (62,683) 144,308 206,060 (53,879) 152,181 Other 5.3 56,319 (15,048) 41,271 53,933 (13,103) 40,830 Total long-lived intangible assets 2,705,822 (1,131,275) 1,574,547 2,693,921 (1,016,261) 1,677,660 Short-lived intangible assets: Apps 0.2 46,529 (45,969) 560 45,791 (44,838) 953 Total intangible assets $ 2,752,351 $ (1,177,244) $ 1,575,107 $ 2,739,712 $ (1,061,099) $ 1,678,613
Schedule of Finite-Lived Intangible Assets, Amortization Expenses	The Company recorded amortization expenses related to acquired intangible assets as follows (in thousands): Three Months Ended March 31, 2023 2022 Cost of revenue $ 98,644 $ 104,619 Sales and marketing 16,788 16,392 Total $ 115,432 $ 121,011

Stock-based Compensation (Table

Stock-based Compensation (Tables)	3 Months Ended
	Mar. 31, 2023
Share-Based Payment Arrangement [Abstract]
Schedule of Share-Based Payment Arrangement, Performance Shares, Outstanding Activity	PSUs Eligible to Vest Company Stock Price Target Adam Foroughi Vasily Shikin Additional Participants $ 36.00 1,380,400 1,380,400 690,200 $ 46.75 1,380,400 1,380,400 690,200 $ 57.50 1,380,400 1,380,400 690,200 $ 68.25 1,380,400 1,380,400 690,200 $ 79.00 1,380,400 1,380,400 690,200 6,902,000 6,902,000 3,451,000
Schedule of Stock-based Payment Arrangement Expenses	Stock-based compensation expense is allocated based on the cost center to which the award holder belongs. The following table summarizes total stock-based compensation expense by function (in thousands): Three Months Ended March 31, 2023 2022 Cost of revenue $ 1,316 $ 1,052 Sales and marketing 16,683 6,919 Research and development 49,929 20,629 General and administrative 15,038 16,040 Total $ 82,966 $ 44,640

Earnings Per Share (Tables)

Earnings Per Share (Tables)	3 Months Ended
	Mar. 31, 2023
Earnings Per Share [Abstract]
Schedule of Basic and Diluted Net Income (Loss) Per Share Attributable to Common Stockholders	The following table sets forth the computation of basic and diluted net loss per share attributable to common stockholders (in thousands, except share and per share data): Three Months Ended March 31, 2023 2022 Basic and Diluted EPS Numerator: Net loss attributable to AppLovin common stockholders $ (4,518) $ (115,257) Denominator: Weighted average common shares used to compute net loss per share attributable to AppLovin common stockholders, basic and diluted 373,160,029 371,967,881 Net loss per share attributable to AppLovin common stockholders, basic and diluted $ (0.01) $ (0.31)
Schedule of Antidilutive Potential Common Shares	The following table presents the forms of antidilutive potential common shares: As of March 31, 2023 2022 Stock options exercised for promissory notes 1,399,999 2,434,999 Early exercised stock options 38,250 635,873 Unvested RSAs — 121,158 Stock options 10,582,241 14,409,668 Unvested RSUs 16,195,182 7,628,274 ESPP 842,419 239,378 Total antidilutive potential common shares 29,058,091 25,469,350

Segments (Tables)

Segments (Tables)	3 Months Ended
	Mar. 31, 2023
Segment Reporting [Abstract]
Schedule of Segment Reporting Information	The following table provides information about the Company's reportable segments and a reconciliation of the total segment adjusted EBITDA to loss before income taxes (in thousands). For comparative purposes, amounts in the prior period have been recast: Three Months Ended March 31, 2023 2022 Revenue: Software Platform $ 354,758 $ 118,840 Apps 360,647 506,581 Total Revenue $ 715,405 $ 625,421 Segment Adjusted EBITDA: Software Platform $ 218,694 $ 235,555 Apps 55,004 40,674 Total Segment Adjusted EBITDA $ 273,698 $ 276,229 Interest expense $ (74,511) $ (32,009) Interest income and other, net 9,771 2,417 Amortization, depreciation and write-offs (128,208) (128,989) Non-operating foreign exchange gain 672 458 Stock-based compensation (82,966) (44,640) Acquisition-related expense (517) (14,814) Publisher bonuses — (209,635) MoPub acquisition transition services — (6,999) Restructuring costs (1,292) — Loss before income taxes $ (3,353) $ (157,982)

Revenue - Narrative (Details)

Revenue - Narrative (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Disaggregation of Revenue [Line Items]
Deferred revenue	$ 47,600	$ 55,800
Durable Virtual Goods | Minimum
Disaggregation of Revenue [Line Items]
Estimated average user life	5 months
Durable Virtual Goods | Maximum
Disaggregation of Revenue [Line Items]
Estimated average user life	9 months
Segment Reconciling Items
Disaggregation of Revenue [Line Items]
Consideration incurred for existing and potential customer incentive bonuses	$ 0	209,635
MoPub | Segment Reconciling Items
Disaggregation of Revenue [Line Items]
Consideration incurred for existing and potential customer incentive bonuses		$ 209,600

Revenue - Summary of Revenue Di

Revenue - Summary of Revenue Disaggregated by Type (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Revenue from External Customer [Line Items]
Revenue	$ 715,405	$ 625,421
Software Platform Revenue
Revenue from External Customer [Line Items]
Revenue	354,758	118,840
Total Apps Revenue
Revenue from External Customer [Line Items]
Revenue	360,647	506,581
In-App Purchase Revenue
Revenue from External Customer [Line Items]
Revenue	251,328	339,472
In-App Advertising Revenue
Revenue from External Customer [Line Items]
Revenue	$ 109,319	$ 167,109

Revenue - Summary of Revenue _2

Revenue - Summary of Revenue Disaggregated by Geography (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Disaggregation of Revenue [Line Items]
Revenue	$ 715,405	$ 625,421
United States
Disaggregation of Revenue [Line Items]
Revenue	439,319	380,567
Rest of the World
Disaggregation of Revenue [Line Items]
Revenue	$ 276,086	$ 244,854

Fair Value Measurements - Summa

Fair Value Measurements - Summary of Financial Instruments Measured at Fair Value (Details) - USD ($) $ in Thousands	Mar. 31, 2023	Dec. 31, 2022
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	$ 922,554	$ 611,718
Money market deposit account	780,200	524,200
Money Market Funds | Cash and cash equivalents
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	910,521	604,399
Interest rate swaps | Prepaid expenses and other current assets
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	12,033	7,319
Interest rate swaps | Other non-current liabilities
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial liabilities	10,947
Level 1
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	910,521	604,399
Level 1 | Money Market Funds | Cash and cash equivalents
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	910,521	604,399
Level 1 | Interest rate swaps | Prepaid expenses and other current assets
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	0	0
Level 1 | Interest rate swaps | Other non-current liabilities
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial liabilities	0
Level 2
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	12,033	7,319
Level 2 | Money Market Funds | Cash and cash equivalents
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	0	0
Level 2 | Interest rate swaps | Prepaid expenses and other current assets
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	12,033	7,319
Level 2 | Interest rate swaps | Other non-current liabilities
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial liabilities	10,947
Level 3
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	0	0
Level 3 | Money Market Funds | Cash and cash equivalents
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	0	0
Level 3 | Interest rate swaps | Prepaid expenses and other current assets
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	0	$ 0
Level 3 | Interest rate swaps | Other non-current liabilities
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial liabilities	$ 0

Fair Value Measurements - Narra

Fair Value Measurements - Narrative (Details) - USD ($) $ in Millions	3 Months Ended
	Mar. 31, 2023	Dec. 31, 2022
Fair Value by Fair Value Hierarchy Level [Line Items]
Investment	$ 50.7
Unfunded commitments	33.4
Capital contributions	16.8
Proceeds from non marketable securities		$ 38
Impairment charges on investment	5
Equity Securities, FV-NI	33
Interest rate swaps
Fair Value by Fair Value Hierarchy Level [Line Items]
Unrealized loss on derivatives	6.2
Derivative instruments not designated as hedging instruments, gain	$ 0.6
Minimum
Fair Value by Fair Value Hierarchy Level [Line Items]
Investment fund, term	7 years
Investment fund, option to extend, term	2 years
Maximum
Fair Value by Fair Value Hierarchy Level [Line Items]
Investment fund, term	10 years
Investment fund, option to extend, term	3 years
Fair Value Measured at Net Asset Value Per Share
Fair Value by Fair Value Hierarchy Level [Line Items]
Equity securities without readily determinable fair value	$ 50.7	$ 32.3

Commitments and Contingencies (

Commitments and Contingencies (Details) - USD ($) $ in Millions	3 Months Ended
	Mar. 31, 2023	Dec. 31, 2022	May 31, 2022
Other Commitments [Line Items]
Amended contractual obligation			$ 550
Commitment unpaid	$ 398.4
Unfunded commitments	33.4
Standby Letters of Credit
Other Commitments [Line Items]
Letters of credit outstanding	11.1	$ 11.1
Private Equity Funds
Other Commitments [Line Items]
Payments for purchase obligations	54.5
Unfunded commitments	$ 33.4

Acquisitions and Dispositions -

Acquisitions and Dispositions - Narrative (Details) - USD ($) $ in Millions		3 Months Ended
	Jan. 01, 2022	Mar. 31, 2023	Mar. 31, 2022
Transitional Services Agreement
Business Acquisition [Line Items]
Expenses recognized			$ 7
MoPub
Business Acquisition [Line Items]
Consideration paid	$ 1,030
Acquisition-related expense		$ 14.4
Expected tax deductible amount for goodwill		694.5
Liabilities assumed in transaction		0
MoPub | Transitional Services Agreement
Business Acquisition [Line Items]
Revenue of acquiree since acquisition date			44.1
Certain Mobile Game Apps
Business Acquisition [Line Items]
Contingent consideration, costs		$ 13.2
Acquistion of Certain Mobile Game Apps
Business Acquisition [Line Items]
Contingent consideration, costs			$ 31.7

Acquisitions and Dispositions_2

Acquisitions and Dispositions - Summary of the Fair Value of Identifiable Assets Acquired and Liabilities Assumed (Details) - USD ($) $ in Thousands	Jan. 01, 2022	Mar. 31, 2023	Dec. 31, 2022
Business Acquisition [Line Items]
Goodwill		$ 1,833,699	$ 1,823,755
MoPub
Business Acquisition [Line Items]
Goodwill		632,472
Total purchase consideration		1,030,332
MoPub | Advertiser Relationships
Business Acquisition [Line Items]
Intangible assets		212,700
Estimated useful life	9 years
MoPub | Publisher Relationships
Business Acquisition [Line Items]
Intangible assets		123,300
Estimated useful life	9 years
MoPub | Developed Technology
Business Acquisition [Line Items]
Intangible assets		61,800
Estimated useful life	5 years
MoPub | Tradename
Business Acquisition [Line Items]
Intangible assets		$ 60
Estimated useful life	3 months

Acquisitions and Dispositions_3

Acquisitions and Dispositions - Supplemental Pro Forma Information (Details) $ in Thousands	3 Months Ended
	Mar. 31, 2022 USD ($)
Business Combination and Asset Acquisition [Abstract]
Revenue	$ 625,421
Net loss	$ (99,932)

Acquisitions and Dispositions_4

Acquisitions and Dispositions - Pro Forma Adjustments to Net Income (Loss) (Details) $ in Thousands	3 Months Ended
	Mar. 31, 2022 USD ($)
Business Acquisition, Pro Forma Information, Nonrecurring Adjustment [Line Items]
Net loss	$ (99,932)
A decrease in amortization expense related to the fair value of acquired identifiable intangible assets, net of the amortization expense already reflected in actual historical results
Business Acquisition, Pro Forma Information, Nonrecurring Adjustment [Line Items]
Net loss	60
A decrease in expenses related to the TSA
Business Acquisition, Pro Forma Information, Nonrecurring Adjustment [Line Items]
Net loss	7,000
A decrease in expenses related to transaction costs
Business Acquisition, Pro Forma Information, Nonrecurring Adjustment [Line Items]
Net loss	12,848
An (increase) in income tax provision
Business Acquisition, Pro Forma Information, Nonrecurring Adjustment [Line Items]
Net loss	$ (4,564)

Goodwill and Intangible Asset_2

Goodwill and Intangible Assets - Summary of Goodwill Activity (Details) $ in Thousands	3 Months Ended
	Mar. 31, 2023 USD ($)
Goodwill [Roll Forward]
Balance at beginning of period	$ 1,823,755
Goodwill acquired	0
Foreign currency translation	9,944
Balance at end of period	1,833,699
Operating Segments | Software Platform
Goodwill [Roll Forward]
Balance at beginning of period	1,478,014
Goodwill acquired	0
Foreign currency translation	9,944
Balance at end of period	1,487,958
Operating Segments | Apps
Goodwill [Roll Forward]
Balance at beginning of period	345,741
Goodwill acquired	0
Foreign currency translation	0
Balance at end of period	$ 345,741

Goodwill and Intangible Asset_3

Goodwill and Intangible Assets - Summary of Intangible Assets Acquired, Net (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Dec. 31, 2022
Acquired Finite-Lived Intangible Assets [Line Items]
Net Book Value	$ 1,574,547	$ 1,677,660
Long -Lived Intangible Assets
Acquired Finite-Lived Intangible Assets [Line Items]
Gross Carrying Value	2,705,822	2,693,921
Accumulated Amortization	(1,131,275)	(1,016,261)
Net Book Value	1,574,547	1,677,660
Total intangible assets
Acquired Finite-Lived Intangible Assets [Line Items]
Gross Carrying Value	2,752,351	2,739,712
Accumulated Amortization	(1,177,244)	(1,061,099)
Net Book Value	$ 1,575,107	1,678,613
Apps | Long -Lived Intangible Assets
Acquired Finite-Lived Intangible Assets [Line Items]
Weighted-average remaining useful life	4 years
Gross Carrying Value	$ 1,797,299	1,790,820
Accumulated Amortization	(921,441)	(836,375)
Net Book Value	$ 875,858	954,445
Apps | Short-Lived Intangible Assets
Acquired Finite-Lived Intangible Assets [Line Items]
Weighted-average remaining useful life	2 months 12 days
Gross Carrying Value	$ 46,529	45,791
Accumulated Amortization	(45,969)	(44,838)
Net Book Value	$ 560	953
Customer relationships | Long -Lived Intangible Assets
Acquired Finite-Lived Intangible Assets [Line Items]
Weighted-average remaining useful life	9 years
Gross Carrying Value	$ 517,189	515,084
Accumulated Amortization	(72,116)	(58,881)
Net Book Value	$ 445,073	456,203
User base | Long -Lived Intangible Assets
Acquired Finite-Lived Intangible Assets [Line Items]
Weighted-average remaining useful life	3 years 1 month 6 days
Gross Carrying Value	$ 68,817	68,817
Accumulated Amortization	(39,560)	(37,122)
Net Book Value	$ 29,257	31,695
License asset | Long -Lived Intangible Assets
Acquired Finite-Lived Intangible Assets [Line Items]
Weighted-average remaining useful life	2 years 9 months 18 days
Gross Carrying Value	$ 59,207	59,207
Accumulated Amortization	(20,427)	(16,901)
Net Book Value	$ 38,780	42,306
Developed technology | Long -Lived Intangible Assets
Acquired Finite-Lived Intangible Assets [Line Items]
Weighted-average remaining useful life	4 years 4 months 24 days
Gross Carrying Value	$ 206,991	206,060
Accumulated Amortization	(62,683)	(53,879)
Net Book Value	$ 144,308	152,181
Other | Long -Lived Intangible Assets
Acquired Finite-Lived Intangible Assets [Line Items]
Weighted-average remaining useful life	5 years 3 months 18 days
Gross Carrying Value	$ 56,319	53,933
Accumulated Amortization	(15,048)	(13,103)
Net Book Value	$ 41,271	$ 40,830

Goodwill and Intangible Asset_4

Goodwill and Intangible Assets - Summary of Finite-Lived Intangible Assets, Amortization Expenses (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Finite-Lived Intangible Assets [Line Items]
Amortization of intangible assets	$ 115,432	$ 121,011
Cost of revenue
Finite-Lived Intangible Assets [Line Items]
Amortization of intangible assets	98,644	104,619
Sales and marketing
Finite-Lived Intangible Assets [Line Items]
Amortization of intangible assets	$ 16,788	$ 16,392

Equity (Details)

Equity (Details) - USD ($)	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022	Feb. 28, 2022
Class of Stock [Line Items]
Stock repurchased, value	$ 76,358,000	$ 43,697,000
Class A Common Stock
Class of Stock [Line Items]
Stock repurchase program, authorized amount			$ 750,000,000
Repurchases of stock - repurchase program (in shares)	5,396,617	893,556
Stock repurchased, value	$ 76,400,000	$ 43,700,000

Stock-based Compensation - Narr

Stock-based Compensation - Narrative (Details)	1 Months Ended	3 Months Ended
	Mar. 31, 2023 tranche consecutiveTradingDay $ / shares shares	Mar. 31, 2023 tranche $ / shares shares
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Number of vesting eligible traches | tranche	5
Number of trading day | consecutiveTradingDay	30
Share based compensation arrangement by share based payment award equity instruments other than options performance period	5 years	5 years
Number of vesting traches | tranche		5
Restricted Stock Units (RSUs)
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Restricted stock units granted (in dollars per share) | $ / shares		$ 13.01
Number of shares stock option (in shares) | shares		4,070,469
Performance Shares | Adam Foroughi | Chief Executive Officer
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Nonvested, weighted average grant date fair value (in dollar per share) | $ / shares	$ 7.60	$ 7.60
Performance Shares | Vasily Shikin | Chief Treasury Officers
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Nonvested, weighted average grant date fair value (in dollar per share) | $ / shares	$ 6.03	$ 6.03
Minimum | Restricted Stock Units (RSUs)
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Award vesting period		1 year
P S U Grants | Performance Shares
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Granted (in shares) | shares	6,902,000
Number of shares available for grant (in shares) | shares	3,451,000	3,451,000
Holding period		1 year
P S U Grants | Minimum | Performance Shares
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Award requisite service period		2 years 1 month 6 days
P S U Grants | Maximum | Performance Shares
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Award requisite service period		3 years 1 month 6 days

Stock-based Compensation - Summ

Stock-based Compensation - Summary of Stock-based Payment Arrangement Expenses (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Stock-based compensation expense	$ 82,966	$ 44,640
Cost of revenue
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Stock-based compensation expense	1,316	1,052
Sales and marketing
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Stock-based compensation expense	16,683	6,919
Research and development
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Stock-based compensation expense	49,929	20,629
General and administrative
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Stock-based compensation expense	$ 15,038	$ 16,040

Stock-based Compensation - Su_2

Stock-based Compensation - Summary of Share-Based Payment Arrangement, Performance Shares, Outstanding Activity (Details) - P S U Grants	Mar. 31, 2023 $ / shares shares
Performance Shares
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	3,451,000
Performance Shares | Adam Foroughi | Chief Executive Officer
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	6,902,000
Performance Shares | Vasily Shikin | Chief Treasury Officers
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	6,902,000
Common Stock Price Target One
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Common stock, par or stated value per share (in dollars per share) | $ / shares	$ 36
Common Stock Price Target One | Performance Shares
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	690,200
Common Stock Price Target One | Performance Shares | Adam Foroughi | Chief Executive Officer
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	1,380,400
Common Stock Price Target One | Performance Shares | Vasily Shikin | Chief Treasury Officers
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	1,380,400
Common Stock Price Target Two
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Common stock, par or stated value per share (in dollars per share) | $ / shares	$ 46.75
Common Stock Price Target Two | Performance Shares
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	690,200
Common Stock Price Target Two | Performance Shares | Adam Foroughi | Chief Executive Officer
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	1,380,400
Common Stock Price Target Two | Performance Shares | Vasily Shikin | Chief Treasury Officers
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	1,380,400
Common Stock Price Target Three
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Common stock, par or stated value per share (in dollars per share) | $ / shares	$ 57.50
Common Stock Price Target Three | Performance Shares
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	690,200
Common Stock Price Target Three | Performance Shares | Adam Foroughi | Chief Executive Officer
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	1,380,400
Common Stock Price Target Three | Performance Shares | Vasily Shikin | Chief Treasury Officers
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	1,380,400
Common Stock Price Target Four
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Common stock, par or stated value per share (in dollars per share) | $ / shares	$ 68.25
Common Stock Price Target Four | Performance Shares
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	690,200
Common Stock Price Target Four | Performance Shares | Adam Foroughi | Chief Executive Officer
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	1,380,400
Common Stock Price Target Four | Performance Shares | Vasily Shikin | Chief Treasury Officers
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	1,380,400
Common Stock Price Target Five
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Common stock, par or stated value per share (in dollars per share) | $ / shares	$ 79
Common Stock Price Target Five | Performance Shares
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	690,200
Common Stock Price Target Five | Performance Shares | Adam Foroughi | Chief Executive Officer
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	1,380,400
Common Stock Price Target Five | Performance Shares | Vasily Shikin | Chief Treasury Officers
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	1,380,400

Earnings Per Share - Summary of

Earnings Per Share - Summary of Basic and Diluted Net Income (Loss) Per Share Attributable to Common Stockholders (Details) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Numerator:
Net loss attributable to AppLovin common stockholders	$ (4,518)	$ (115,257)
Net loss attributable to AppLovin common stockholders	$ (4,518)	$ (115,257)
Denominator:
Weighted average common shares used to compute net income (loss) per share attributable to common stock, basic (in shares)	373,160,029	371,967,881
Weighted average common shares used to compute net income (loss) per share attributable to common stock, diluted (in shares)	373,160,029	371,967,881
Net income (loss) per share attributable to common stock, basic (in dollars per share)	$ (0.01)	$ (0.31)
Net income (loss) per share attributable to common stock, diluted (in dollars per share)	$ (0.01)	$ (0.31)

Earnings Per Share - Summary _2

Earnings Per Share - Summary of Antidilutive Potential Common Shares (Details) - shares	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive potential common shares (in shares)	29,058,091	25,469,350
Stock options exercised for promissory notes
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive potential common shares (in shares)	1,399,999	2,434,999
Early exercised stock options
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive potential common shares (in shares)	38,250	635,873
Unvested RSAs
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive potential common shares (in shares)	0	121,158
Stock options
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive potential common shares (in shares)	10,582,241	14,409,668
Unvested RSUs
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive potential common shares (in shares)	16,195,182	7,628,274
ESPP
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive potential common shares (in shares)	842,419	239,378

Segments - Narrative (Details)

Segments - Narrative (Details)	3 Months Ended
	Mar. 31, 2023 segment
Segment Reporting [Abstract]
Number of operating segments	2
Number of reportable segments	2

Segments - Schedule of Segment

Segments - Schedule of Segment Reporting Information (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2023	Mar. 31, 2022
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Revenue	$ 715,405	$ 625,421
Adjusted EBITDA	273,698	276,229
Interest expense	(74,511)	(32,009)
Interest income and other, net	10,111	2,014
Amortization, depreciation and write-offs	(128,208)	(128,989)
Stock-based compensation	(82,966)	(44,640)
Loss before income taxes	(3,353)	(157,982)
MoPub
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Acquisition-related expense	(14,400)
Software Platform Revenue
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Revenue	354,758	118,840
Adjusted EBITDA	218,694	235,555
Apps
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Revenue	360,647	506,581
Adjusted EBITDA	55,004	40,674
Segment Reconciling Items
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Interest expense	(74,511)	(32,009)
Interest income and other, net	9,771	2,417
Amortization, depreciation and write-offs	(128,208)	(128,989)
Non-operating foreign exchange gain	672	458
Stock-based compensation	(82,966)	(44,640)
Acquisition-related expense	(517)	(14,814)
Publisher bonuses	0	(209,635)
Restructuring costs	(1,292)	0
Segment Reconciling Items | MoPub
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Publisher bonuses		(209,600)
MoPub acquisition transition services	$ 0	$ (6,999)

Subsequent Events - Narrative (

Subsequent Events - Narrative (Details) - USD ($)	1 Months Ended		3 Months Ended		4 Months Ended	12 Months Ended
	May 08, 2023	Apr. 30, 2023	Mar. 31, 2023	Mar. 31, 2022	May 08, 2023	Dec. 31, 2023	Feb. 28, 2022
Subsequent Event [Line Items]
Stock repurchased, value			$ 76,358,000	$ 43,697,000
Performance Shares | Forecast
Subsequent Event [Line Items]
Maximum achievement payout						$ 90,000,000
Class A Common Stock
Subsequent Event [Line Items]
Repurchases of stock - repurchase program (in shares)			5,396,617	893,556
Stock repurchased, value			$ 76,400,000	$ 43,700,000
Stock repurchase program, authorized amount							$ 750,000,000
Subsequent Event | Performance Shares
Subsequent Event [Line Items]
Granted (in shares)		3,451,000
Grant date fair value, grants in period (in dollars per share)		$ 8.76
Subsequent Event | Class A Common Stock
Subsequent Event [Line Items]
Repurchases of stock - repurchase program (in shares)	7,684,860
Stock repurchased, value	$ 125,800,000				$ 202,200,000
Stock repurchase program, remaining authorized repurchase amount	$ 209,600,000				$ 209,600,000