AppLovin (APP) 10-Q 9 Aug 23 2023 Q2 Quarterly report Financial data

Cover Page

Cover Page - shares	6 Months Ended
	Jun. 30, 2023	Aug. 02, 2023
Document Information [Line Items]
Document Type	10-Q
Document Quarterly Report	true
Document Period End Date	Jun. 30, 2023
Document Transition Report	false
Entity File Number	001-40325
Entity Registrant Name	AppLovin Corporation
Entity Incorporation, State or Country Code	DE
Entity Tax Identification Number	45-3264542
Entity Address, Address Line One	1100 Page Mill Road
Entity Address, City or Town	Palo Alto
Entity Address, State or Province	CA
Entity Address, Postal Zip Code	94304
City Area Code	800
Local Phone Number	839-9646
Title of 12(b) Security	Class A common stock, par value $0.00003 per share
Trading Symbol	APP
Security Exchange Name	NASDAQ
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Large Accelerated Filer
Entity Small Business	false
Entity Emerging Growth Company	false
Entity Shell Company	false
Amendment Flag	false
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2023
Current Fiscal Year End Date	--12-31
Entity Central Index Key	0001751008
Class A Common Stock
Document Information [Line Items]
Entity Common Stock, Shares Outstanding		276,633,011
Class B Common Stock
Document Information [Line Items]
Entity Common Stock, Shares Outstanding		71,162,622

Condensed Consolidated Balance

Condensed Consolidated Balance Sheets - USD ($) $ in Thousands	Jun. 30, 2023	Dec. 31, 2022
Current assets:
Cash and cash equivalents	$ 876,227	$ 1,080,484
Accounts receivable, net	669,785	702,814
Prepaid expenses and other current assets	150,256	155,785
Total current assets	1,696,268	1,939,083
Property and equipment, net	115,391	78,543
Operating lease right-of-use assets	57,390	60,379
Goodwill	1,830,710	1,823,755
Intangible assets, net	1,493,996	1,677,660
Other assets	288,365	268,426
Total assets	5,482,120	5,847,846
Current liabilities:
Accounts payable	260,847	273,196
Accrued liabilities	159,157	147,801
Licensed asset obligation	13,819	15,254
Short-term debt	33,310	33,310
Deferred revenue	74,307	64,018
Operating lease liabilities	14,104	14,334
Deferred acquisition costs, current	36,396	31,045
Total current liabilities	591,940	578,958
Long-term debt	3,166,759	3,178,412
Operating lease liabilities, non-current	51,292	54,153
Licensed asset obligation, non-current	11,637	26,970
Other non-current liabilities	143,092	106,676
Total liabilities	3,964,720	3,945,169
Commitments and contingencies (Note 4)
Stockholders’ equity:
Preferred stock, $0.00003 par value—100,000,000 shares authorized, no shares issued and outstanding as of June 30, 2023 and December 31, 2022	0	0
Class A and Class B Common Stock, $0.00003 par value—1,700,000,000 (Class A 1,500,000,000 and Class B 200,000,000) shares authorized, 348,496,613 (Class A 277,333,991 and Class B 71,162,622) and 373,873,683 (Class A 302,711,061 and Class B 71,162,622) shares issued and outstanding as of June 30, 2023 and December 31, 2022, respectively	11	11
Additional paid-in capital	2,687,780	3,155,748
Accumulated other comprehensive loss	(76,530)	(83,382)
Accumulated deficit	(1,093,861)	(1,169,700)
Total stockholders’ equity	1,517,400	1,902,677
Total liabilities and stockholders’ equity	$ 5,482,120	$ 5,847,846

Condensed Consolidated Balanc_2

Condensed Consolidated Balance Sheets (Parenthetical) - $ / shares	Jun. 30, 2023	Dec. 31, 2022
Preferred stock, par or stated value per share (in dollars per share)	$ 0.00003	$ 0.00003
Preferred stock, shares authorized (in shares)	100,000,000	100,000,000
Preferred stock, shares issued (in shares)	0	0
Preferred stock, shares outstanding (in shares)	0	0
Common stock, par or stated value per share (in dollars per share)	$ 0.00003	$ 0.00003
Common stock, shares authorized (in shares)	1,700,000,000	1,700,000,000
Common stock, shares issued (in shares)	348,496,613	373,873,683
Common stock, shares outstanding (in shares)	348,496,613	373,873,683
Class A Common Stock
Common stock, shares authorized (in shares)	1,500,000,000	1,500,000,000
Common stock, shares issued (in shares)	277,333,991	302,711,061
Common stock, shares outstanding (in shares)	277,333,991	302,711,061
Class B Common Stock
Common stock, shares authorized (in shares)	200,000,000	200,000,000
Common stock, shares issued (in shares)	71,162,622	71,162,622
Common stock, shares outstanding (in shares)	71,162,622	71,162,622

Condensed Consolidated Statemen

Condensed Consolidated Statements of Operations - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022
Income Statement [Abstract]
Revenue	$ 750,165	$ 776,231	$ 1,465,570	$ 1,401,652
Costs and expenses:
Cost of revenue	258,575	303,929	520,535	585,709
Sales and marketing	192,427	232,096	395,403	522,229
Research and development	137,424	141,108	282,275	267,358
General and administrative	30,411	45,743	74,982	100,988
Total costs and expenses	618,837	722,876	1,273,195	1,476,284
Income (loss) from operations	131,328	53,355	192,375	(74,632)
Other income (expense):
Interest expense	(50,987)	(36,505)	(125,498)	(68,514)
Interest income and other, net	15,461	518	25,572	2,532
Total other expense, net	(35,526)	(35,987)	(99,926)	(65,982)
Income (loss) before income taxes	95,802	17,368	92,449	(140,614)
Provision for (benefit from) income taxes	15,445	39,167	16,610	(3,517)
Net income (loss)	80,357	(21,799)	75,839	(137,097)
Less: Net loss attributable to noncontrolling interest	0	(51)	0	(92)
Net income (loss) attributable to AppLovin	80,357	(21,748)	75,839	(137,005)
Less: Net income attributable to participating securities	(318)	0	(299)	0
Net income (loss) attributable to AppLovin common stockholders - Basic	80,039	(21,748)	75,540	(137,005)
Net income (loss) attributable to AppLovin common stockholders - Diluted	$ 80,047	$ (21,748)	$ 75,547	$ (137,005)
Net income (loss) per share attributable to AppLovin common stockholders:
Basic (in dollars per share)	$ 0.22	$ (0.06)	$ 0.21	$ (0.37)
Diluted (in dollars per share)	$ 0.22	$ (0.06)	$ 0.20	$ (0.37)
Weighted average common shares used to compute net income (loss) per share attributable to AppLovin common stockholders:
Basic (in shares)	356,957,059	373,912,724	365,013,736	372,932,509
Diluted (in shares)	366,340,275	373,912,724	373,022,200	372,932,509

Condensed Consolidated Statem_2

Condensed Consolidated Statements of Comprehensive Income (Loss) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022
Statement of Comprehensive Income [Abstract]
Net income (loss)	$ 80,357	$ (21,799)	$ 75,839	$ (137,097)
Other comprehensive income (loss):
Foreign currency translation adjustment, net of tax	(3,154)	(69,365)	6,852	(82,897)
Total other comprehensive income (loss), net of tax	(3,154)	(69,365)	6,852	(82,897)
Comprehensive income (loss) including noncontrolling interest	77,203	(91,164)	82,691	(219,994)
Less: Comprehensive loss attributable to noncontrolling interest	0	(51)	0	(92)
Comprehensive income (loss) attributable to AppLovin	$ 77,203	$ (91,113)	$ 82,691	$ (219,902)

Condensed Consolidated Statem_3

Condensed Consolidated Statements of Redeemable Noncontrolling Interest and Stockholders’ Equity - USD ($) $ in Thousands	Total	Class A and Class B Common Stock	Additional Paid-In Capital	Accumulated Other Comprehensive Income (Loss)	Accumulated Deficit	Redeemable Noncontrolling Interest
Balance at beginning of period at Dec. 31, 2021						$ 201
Increase (Decrease) in Temporary Equity [Roll Forward]
Net loss						(41)
Balance at end of period at Mar. 31, 2022						160
Balance at beginning of period (in shares) at Dec. 31, 2021		375,089,360
Balance at beginning of period at Dec. 31, 2021	$ 2,138,090	$ 11	$ 3,160,487	$ (45,454)	$ (976,954)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Stock issued in connection with equity awards (in shares)		1,179,554
Stock issued in connection with equity awards	6,541		6,541
Shares withheld related to net share settlement (in shares)		(89,319)
Shares withheld related to net share settlement	(4,227)		(4,227)
Repurchase of Class A common stock (in shares)		(893,556)
Repurchase of Class A common stock	(43,697)		(43,697)
Stock-based compensation	44,377		44,377
Total other comprehensive income, net of tax	(13,532)			(13,532)
Net loss	(115,257)				(115,257)
Balance at end of period (in shares) at Mar. 31, 2022		375,286,039
Balance at end of period at Mar. 31, 2022	2,012,295	$ 11	3,163,481	(58,986)	(1,092,211)
Balance at beginning of period at Dec. 31, 2021						201
Increase (Decrease) in Temporary Equity [Roll Forward]
Net loss	92
Balance at end of period at Jun. 30, 2022						109
Balance at beginning of period (in shares) at Dec. 31, 2021		375,089,360
Balance at beginning of period at Dec. 31, 2021	2,138,090	$ 11	3,160,487	(45,454)	(976,954)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net loss	(137,005)
Balance at end of period (in shares) at Jun. 30, 2022		373,184,049
Balance at end of period at Jun. 30, 2022	1,907,175	$ 11	3,149,474	(128,351)	(1,113,959)
Balance at beginning of period at Mar. 31, 2022						160
Increase (Decrease) in Temporary Equity [Roll Forward]
Net loss	51					(51)
Balance at end of period at Jun. 30, 2022						109
Balance at beginning of period (in shares) at Mar. 31, 2022		375,286,039
Balance at beginning of period at Mar. 31, 2022	2,012,295	$ 11	3,163,481	(58,986)	(1,092,211)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Stock issued in connection with equity awards (in shares)		1,194,805
Stock issued in connection with equity awards	8,267		8,267
Shares withheld related to net share settlement (in shares)		(234,412)
Shares withheld related to net share settlement	(9,384)		(9,384)
Repurchase of Class A common stock (in shares)		(5,749,856)
Repurchase of Class A common stock	(210,830)		(210,830)
Issuance of Class A common stock in connection with acquisitions (in shares)		2,579,692
Issuance of Class A common stock in connection with acquisitions	137,422		137,422
Issuance of Class A common stock under employee stock purchase plan (in shares)		107,781
Issuance of Class A common stock under employee stock purchase plan	3,663		3,663
Stock-based compensation	56,855		56,855
Total other comprehensive income, net of tax	(69,365)			(69,365)
Net loss	(21,748)				(21,748)
Balance at end of period (in shares) at Jun. 30, 2022		373,184,049
Balance at end of period at Jun. 30, 2022	1,907,175	$ 11	3,149,474	(128,351)	(1,113,959)
Balance at beginning of period at Dec. 31, 2022						0
Increase (Decrease) in Temporary Equity [Roll Forward]
Net loss						0
Balance at end of period at Mar. 31, 2023						0
Balance at beginning of period (in shares) at Dec. 31, 2022		373,873,683
Balance at beginning of period at Dec. 31, 2022	1,902,677	$ 11	3,155,748	(83,382)	(1,169,700)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Stock issued in connection with equity awards (in shares)		4,061,015
Stock issued in connection with equity awards	2,974		2,974
Shares withheld related to net share settlement (in shares)		(1,281,849)
Shares withheld related to net share settlement	(19,167)		(19,167)
Repurchase of Class A common stock (in shares)		(5,396,617)
Repurchase of Class A common stock	(76,358)		(76,358)
Stock-based compensation	82,966		82,966
Total other comprehensive income, net of tax	10,006			10,006
Net loss	(4,518)				(4,518)
Balance at end of period (in shares) at Mar. 31, 2023		371,256,232
Balance at end of period at Mar. 31, 2023	1,898,580	$ 11	3,146,163	(73,376)	(1,174,218)
Balance at beginning of period at Dec. 31, 2022						0
Increase (Decrease) in Temporary Equity [Roll Forward]
Net loss	0
Balance at end of period at Jun. 30, 2023						0
Balance at beginning of period (in shares) at Dec. 31, 2022		373,873,683
Balance at beginning of period at Dec. 31, 2022	1,902,677	$ 11	3,155,748	(83,382)	(1,169,700)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net loss	75,839
Balance at end of period (in shares) at Jun. 30, 2023		348,496,613
Balance at end of period at Jun. 30, 2023	1,517,400	$ 11	2,687,780	(76,530)	(1,093,861)
Balance at beginning of period at Mar. 31, 2023						0
Increase (Decrease) in Temporary Equity [Roll Forward]
Net loss	0					0
Balance at end of period at Jun. 30, 2023						$ 0
Balance at beginning of period (in shares) at Mar. 31, 2023		371,256,232
Balance at beginning of period at Mar. 31, 2023	1,898,580	$ 11	3,146,163	(73,376)	(1,174,218)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Stock issued in connection with equity awards (in shares)		4,053,303
Stock issued in connection with equity awards	3,677		3,677
Shares withheld related to net share settlement (in shares)		(1,503,757)
Shares withheld related to net share settlement	(37,436)		(37,436)
Repurchase of Class A common stock (in shares)		(25,483,835)
Repurchase of Class A common stock	(503,448)		(503,448)
Issuance of Class A common stock under employee stock purchase plan (in shares)		174,670
Issuance of Class A common stock under employee stock purchase plan	2,071		2,071
Stock-based compensation	76,753		76,753
Total other comprehensive income, net of tax	(3,154)			(3,154)
Net loss	80,357				80,357
Balance at end of period (in shares) at Jun. 30, 2023		348,496,613
Balance at end of period at Jun. 30, 2023	$ 1,517,400	$ 11	$ 2,687,780	$ (76,530)	$ (1,093,861)

Condensed Consolidated Statem_4

Condensed Consolidated Statements of Cash Flows - USD ($) $ in Thousands	6 Months Ended
	Jun. 30, 2023	Jun. 30, 2022
Operating Activities
Net income (loss)	$ 75,839	$ (137,097)
Adjustments to reconcile net income (loss) to operating activities:
Amortization, depreciation and write-offs	248,100	281,677
Stock-based compensation	164,219	101,796
Amortization of debt issuance costs and discount	6,583	6,820
Change in operating right-of-use asset	6,893	10,558
Other	(1,017)	478
Changes in operating assets and liabilities, net of effect of acquisitions:
Accounts receivable	33,271	(163,416)
Prepaid expenses and other current assets	(2,111)	(28,993)
Other assets	(3,017)	3,033
Accounts payable	(12,265)	13,773
Operating lease liabilities	(7,104)	(12,046)
Accrued and other liabilities	(1,033)	7,795
Deferred revenue	10,098	(9,286)
Net cash provided by operating activities	518,456	75,092
Investing Activities
Acquisitions, net of cash acquired	(38,356)	(1,294,352)
Purchase of non-marketable equity securities	(16,834)	(56,546)
Capitalized software development costs	(4,433)	(2,608)
Purchase of property and equipment	(3,819)	(400)
Proceeds from sale of assets	8,250	2,162
Net cash used in investing activities	(55,192)	(1,351,744)
Financing Activities
Repurchases of stock	(572,101)	(244,015)
Payment of withholding taxes related to net share settlement	(56,603)	0
Principal repayments of debt	(16,656)	(9,155)
Payments of licensed asset obligation	(15,254)	(17,374)
Principal payments on finance leases	(10,915)	(12,326)
Payment of debt issuance cost	(3,961)	0
Payments of deferred acquisition costs	(1,229)	(71,712)
Proceeds from exercise of stock options	6,535	15,873
Proceeds from the issuance of common stock under the Employee Stock Purchase Plan	2,071	3,663
Net cash used in financing activities	(668,113)	(335,046)
Effect of foreign exchange rate on cash and cash equivalents	592	(7,246)
Net (decrease) in cash and cash equivalents	(204,257)	(1,618,944)
Cash, cash equivalents and restricted cash equivalents at beginning of the period	1,080,484	2,570,504
Cash and cash equivalents at end of the period	876,227	951,560
Supplemental non-cash investing and financing activities disclosures:
Right-of-use assets acquired under finance leases	45,564	17,869
Right-of-use assets acquired under operating leases	4,001	1,385
Repurchases of common stock included in accrued liabilities	7,705	10,512
Acquisitions not yet paid	7,463	70,792
Issuance of common stock in connection with acquisitions	0	137,422
Supplemental disclosure of cash flow information:
Cash paid for interest, net	118,948	61,867
Cash paid for income taxes, net of refunds	$ 6,808	$ 19,529

Description of Business and Sum

Description of Business and Summary of Significant Accounting Policies	6 Months Ended
	Jun. 30, 2023
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Description of Business and Summary of Significant Accounting Policies	Description of Business and Summary of Significant Accounting Policies Description of Business AppLovin Corporation (the “Company” or “AppLovin”) was incorporated in the state of Delaware on July 18, 2011. The Company is a leader in the mobile app industry with a focus on building a software-based platform for mobile app developers to improve the marketing and monetization of their apps. The Company also has a globally diversified portfolio of apps—free-to-play mobile games that it operates through its own or partner studios. The Company is headquartered in Palo Alto, California, and has several operating locations in the U.S. as well as various international office locations in North America, Asia, and Europe. Basis of Presentation The accompanying unaudited condensed consolidated financial statements have been prepared in conformity with U.S. generally accepted accounting principles (“GAAP”) and applicable rules and regulations of the Securities and Exchange Commission (“SEC”) for interim financial reporting. Certain information and footnote disclosures normally included in the financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. Therefore, the unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes included in the Company’s Annual Report on Form 10-K filed with the SEC on February 28, 2023. The condensed consolidated balance sheet data as of December 31, 2022 was derived from the audited consolidated financial statements at that date but does not include all disclosures required by GAAP. The accompanying unaudited condensed consolidated financial statements reflect all normal and recurring adjustments, that are, in the opinion of management, necessary for the fair presentation of the Company’s financial position, results of operations, cash flows and stockholders’ equity for the interim periods presented. The results of operations for the three and six months ended June 30, 2023 shown in this report are not necessarily indicative of the results to be expected for the full year ending December 31, 2023 or any other period. Basis of Consolidation The Company's condensed consolidated financial statements include accounts and operations of the Company and the entities in which the Company has a controlling financial interest. The typical condition for a controlling financial interest ownership is holding a majority of the voting interests of an entity; however, a controlling financial interest may also exist in variable interest entities ("VIE"), through arrangements that do not involve controlling voting interests. ASC 810 requires a variable interest holder to consolidate a VIE if it has the power to direct the activities of the VIE that most significantly impact the VIE’s economic performance and has the obligation to absorb losses of the VIE that could potentially be significant to the VIE or the right to receive benefits from the VIE that could potentially be significant to the VIE. The Company does not consolidate a VIE when the Company is not deemed the primary beneficiary. The Company evaluates its relationships with all VIEs on an ongoing basis. All intercompany transactions and balances have been eliminated upon consolidation. Use of Estimates The preparation of the Company's condensed consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the amounts reported and disclosed in the condensed consolidated financial statements and accompanying notes. The Company bases its estimates on assumptions, both historical and forward-looking, that are believed to be reasonable. On an ongoing basis, the Company evaluates its estimates, including, but not limited to, those related to fair values of intangible assets and goodwill, useful lives of intangible assets and property and equipment, expected period of consumption of virtual goods, expected life of paying users, income and indirect taxes, contingent liabilities, evaluation of recoverability of intangible assets and long-lived assets, goodwill impairment, and fair value of derivatives and other financial instruments. These estimates are inherently subject to judgment and actual results could differ materially from those estimates. In June 2022, the FASB issued ASU 2022-03, Fair Value Measurement of Equity Securities Subject to Contractual Sale Restrictions

Revenue

Revenue	6 Months Ended
	Jun. 30, 2023
Revenue from Contract with Customer [Abstract]
Revenue	Revenue Revenue from Contracts with Customers The Company generates Software Platform and Apps revenue. Software Platform revenue is generated primarily from fees collected from advertisers and advertising networks who use the Software Platform. Apps revenue consists of in-app purchase ("IAP") revenue generated from in-app purchases made by users within the Company’s apps (“Apps”), and in-app advertising ("IAA") revenue generated from advertisers that purchase ad inventory from Apps. Software Platform Revenue The vast majority of the Software Platform Revenue is generated through AppDiscovery and MAX, which provide the technology to match advertisers and owners of digital advertising inventory (“Publishers”) via auctions at large scale and microsecond-level speeds. The terms for all mobile advertising arrangements are governed by the Company’s terms and conditions and generally stipulate payment terms of 30 days subsequent to the end of the month. Substantially all of the Company's contracts with customers are fully cancellable at any time or upon short notice. Software Platform Revenue is generated by placing ads on mobile applications owned by Publishers. The Company’s performance obligation is to provide customers with access to the Software Platform, which facilitates the advertiser’s purchase of ad inventory from Publishers. The Company does not control the ad inventory prior to its transfer to the advertiser, because the Company does not have the substantive ability to direct the use of nor obtain substantially all of the remaining benefits from the ad inventory. The Company is not primarily responsible for fulfillment and does not have any inventory risk. The Company is an agent as it relates to the sale of third-party advertising inventory and presents revenue on a net basis. The transaction price is the product of either the number of completions of agreed upon actions or advertisements displayed and the contractually agreed upon price per advertising unit with the advertiser less consideration paid or payable to Publishers. The Company recognizes Software Platform Revenue when the agreed upon action is completed or when the ad is displayed to users. The number of advertisements delivered and completions of agreed upon actions is determined at the end of each month, which resolves any uncertainty in the transaction price during the reporting period. Software Platform Revenue also includes revenue generated by the Company's mobile application tracking and attribution solutions that is recognized ratably over the subscription period, generally up to twelve months. Apps Revenue In-app Purchase Revenue IAP Revenue includes fees collected from users to purchase virtual goods to enhance their gameplay experience. The identified performance obligation is to provide users with the ability to acquire, use, and hold virtual items over the estimated period of time the virtual items are available to the user or until the virtual item is consumed. Payment is required at the time of purchase, and the purchase price is a fixed amount. Users make IAPs through the Company’s distribution partners. The transaction price is equal to the gross amount charged to users because the Company is the principal in the transaction. IAP fees are non-refundable. Such payments are initially recorded as deferred revenue. The Company categorizes its virtual goods as either consumable or durable. Consumable virtual goods represent goods that can be consumed by a specific player action in gameplay; accordingly, the Company recognizes revenue from the sale of consumable virtual goods as the goods are consumed. Durable virtual goods represent goods that are accessible to the user over an extended period of time; accordingly, the Company recognizes revenue from the sale of durable virtual goods ratably over the period of time the goods are available to the user, which is generally the estimated average user life (“EAUL”). The EAUL represents the Company’s best estimate of the expected life of paying users for the applicable game. The EAUL begins when a user makes the first purchase of durable virtual goods and ends when a user is determined to be inactive. The Company determines the EAUL on a game-by-game basis. For a newly launched game with limited playing data, the Company determines its EAUL based on the EAUL of a game with sufficiently similar characteristics. The Company determines the EAUL on a quarterly basis and applies such calculated EAUL to all bookings in the respective quarter. Determining the EAUL is subjective and requires management’s judgment. Future playing patterns may differ from historical playing patterns, and therefore the EAUL may change in the future. The EAULs are generally between five In-App Advertising Revenue IAA Revenue is generated by selling ad inventory on the Company's Apps to third-party advertisers. Advertisers purchase ad inventory either through the Software Platform or through third-party advertising networks (“Ad Networks”). Revenue from the sale of ad inventory through Ad Networks is recognized net of the amounts retained by Ad Networks as the Company is unable to determine the gross amount paid by the advertisers to Ad Networks. The Company recognizes revenue when the ad is displayed to users. The Company presents taxes collected from customers and remitted to governmental authorities on a net basis. Disaggregation of Revenue The following table presents revenue disaggregated by segment and type (in thousands): Three Months Ended June 30, Six Months Ended June 30, 2023 2022 2023 2022 Software Platform Revenue $ 406,063 $ 317,540 $ 760,821 $ 436,380 In-App Purchase Revenue 233,625 303,268 484,953 642,740 In-App Advertising Revenue 110,477 155,423 219,796 322,532 Total Apps Revenue 344,102 458,691 704,749 965,272 Total Revenue $ 750,165 $ 776,231 $ 1,465,570 $ 1,401,652 Revenue disaggregated by geography, based on user location, consists of the following (in thousands): Three Months Ended June 30, Six Months Ended June 30, 2023 2022 2023 2022 United States $ 453,720 $ 481,378 $ 893,039 $ 861,945 Rest of the World 296,445 294,853 572,531 539,707 Total Revenue $ 750,165 $ 776,231 $ 1,465,570 $ 1,401,652 Contract Balances Contract liabilities consist of deferred revenue related to payments received in advance of the satisfaction of performance obligations. During the three months ended June 30, 2023 and 2022, the Company recognized $44.8 million and $54.7 million of revenue that was included in deferred revenue as of March 31, 2023 and 2022, respectively. During the six months ended June 30, 2023 and 2022, the Company recognized $58.8 million and $73.4 million of revenue that was included in deferred revenue as of December 31, 2022 and 2021, respectively. Unsatisfied Performance Obligations Substantially all of the Company’s unsatisfied performance obligations relate to contracts with an original expected length of one year or less. Publisher Bonuses In the first quarter of 2022, the Company paid or promised to pay a total of $209.6 million in bonuses to publishers consisting primarily of non-recurring bonuses to migrate publishers to MAX, the Company's in-app mediation platform. The Company accounted for such publisher bonuses as a reduction to revenue since the publishers receiving such bonuses are also customers of the Company.

Financial Instruments and Fair

Financial Instruments and Fair Value Measurements	6 Months Ended
	Jun. 30, 2023
Fair Value Disclosures [Abstract]
Financial Instruments and Fair Value Measurements	Financial Instruments and Fair Value Measurements The following table sets forth the Company’s financial instruments that are measured at fair value on a recurring basis based on the three-tier fair value hierarchy (in thousands): As of June 30, 2023 Balance Sheet Location Total Level 1 Level 2 Level 3 Financial Assets: Money market funds (1) Cash and cash equivalents $ 533,219 $ 533,219 $ — $ — Interest rate swap Prepaid expenses and other current assets $ 5,725 $ — $ 5,725 $ — Total financial assets $ 538,944 $ 533,219 $ 5,725 $ — As of December 31, 2022 Balance Sheet Location Total Level 1 Level 2 Level 3 Financial Assets: Money market funds (1) Cash and cash equivalents $ 604,399 $ 604,399 $ — $ — Interest rate swaps Prepaid expenses and other current assets $ 7,319 $ — $ 7,319 $ — Total financial assets $ 611,718 $ 604,399 $ 7,319 $ — (1) Includes balances in money market deposit accounts of $453.3 million and $524.2 million as of June 30, 2023 and December 31, 2022, respectively. Derivatives Not Designated as Hedging Instruments In October 2022 and March 2023, the Company entered into multiple pay-fixed receive-variable interest rate swaps as part of its interest rate risk management strategy in connection with the term loans under a certain credit agreement, which was originally entered in August 2018 and has been subsequently amended multiple times. The Company elected to not designate the interest rate swaps as hedging instruments for accounting purposes and recorded both realized and unrealized gains and losses associated with the interest rate swaps immediately through earnings in interest expense in the Company's condensed consolidated statement of operations. The fair value of the interest rate swaps are determined using widely accepted valuation techniques including discounted cash flow analysis based on the expected cash flows of the interest rate swaps. The Company has determined that the significant inputs, such as interest yield curve and discount rate, used to value its interest rate swaps fall within Level 2 of the fair value hierarchy. In June 2023, the Company settled the March 2023 interest rate swaps with the counterparties and received $12.2 million in cash. The net cash proceeds received from the settlement of the interest rate swaps and net interest paid or received are presented in net cash provided by operating activities and the supplemental disclosure of cash paid for interest, net in the Company's condensed consolidated statement of cash flows. As of June 30, 2023, the remaining interest rate swap had a notional amount of $1.8 billion and matures on October 31, 2023. In relation to these interest rate swaps, the Company recorded a net gain of $21.4 million and $15.7 million during the three and six months ended June 30, 2023, respectively. Non-Marketable Equity Securities Measured at Net Asset Value The Company held equity interests in certain private equity funds of $52.1 million a nd $32.3 million as of June 30, 2023 and December 31, 2022, respectively, which are measured using the net asset value practical expedient. Under the net asset value practical expedient, the Company records investments based on the proportionate share of the underlying funds’ net asset value as of the Company's reporting date. These investments are included in other assets in the Company’s condensed consolidated balance sheets. These funds vary in investment strategies and generally have an initial term of 7 to 10 years, which may be extended for 2 to 3 additional years with the applicable approval. These investments are subject to certain restrictions regarding transfers and withdrawals and generally cannot be redeemed with the funds. Distributions from the funds will be received as the underlying investments are liquidated. The Company’s maximum exposure to loss is limited to the carrying value of these investments of $52.1 million and the unfunded commitments of $33.4 million as of June 30, 2023. During the three months ended March 31, 2023, the Company made total capital contributions of $16.8 million related to these investments. No additional capital contribution was made during the three months ended June 30, 2023. The unrealized gains related to these investments were $3.6 million and $5.0 million, for the three and six months ended June 30, 2023, respectively. The unrealized gains and losses were not material for the three and six months ended June 30, 2022. Non-Marketable Equity Securities Measured at Fair Value on a Non-Recurring Basis

Commitments and Contingencies

Commitments and Contingencies	6 Months Ended
	Jun. 30, 2023
Commitments and Contingencies Disclosure [Abstract]
Commitments and Contingencies	Commitments and Contingencies Commitments As of June 30, 2023, the Company's non-cancelable minimum purchase commitments consisted primarily of a certain arrangement related to cloud platform services. In May 2022, the Company entered into a new order form under an existing master agreement that required the Company to purchase at least $550.0 million of cloud services through May 2025. During the six months ended June 30, 2023, the Company made payments of $110.6 million under this arrangement, with $342.3 million of this commitment unpaid as of June 30, 2023. In addition, the Company had total unfunded commitments of $33.4 million related to investments in certain private equity funds. For additional information see Note 3 – Financial Instruments and Fair Value Measurements. Contingencies From time to time, the Company may have certain contingent liabilities that arise in the ordinary course of business activities. The Company accrues a liability for such matters when it is probable that future expenditures will be made, and such expenditures can be reasonably estimated. Letters of Credit As of June 30, 2023 and December 31, 2022, the Company had outstanding letters of credit in the aggregate amount of $11.1 million, which were issued as security for certain leased office facilities under the Credit Agreement. These letters of credit have never been drawn upon. Legal Proceedings The Company is involved from time to time in litigation, claims, and proceedings. The outcomes of the Company’s legal proceedings are inherently unpredictable and subject to significant uncertainty. The Company records a liability when it is probable that a loss has been incurred and the amount can be reasonably estimated. If it is determined that a loss is reasonably possible and the loss or range of loss can be estimated, the reasonably possible loss is disclosed. The Company evaluates developments in legal matters that could affect the amount of liability that has been previously accrued, and related reasonably possible losses disclosed, and makes adjustments as appropriate. Significant judgment is required to determine the likelihood of matters and the estimated amount of a loss related to such matters. To date, losses in connection with legal proceedings have not been material. The Company expenses legal fees in the period in which they are incurred. Indemnifications The Company enters into indemnification provisions under agreements with other parties in the ordinary course of business, including certain customers, business partners, investors, contractors and the Company’s officers, directors and certain employees. It is not possible to determine the maximum potential loss under these indemnification provisions due to the Company’s limited history of prior indemnification claims and the unique facts and circumstances involved in each particular provision. To date, losses recorded in the Company’s condensed consolidated statements of operations in connection with the indemnification provisions have not been material. As of June 30, 2023, the Company did not have any material indemnification claims that were probable or reasonably possible. Non-income Taxes

Acquisitions and Dispositions

Acquisitions and Dispositions	6 Months Ended
	Jun. 30, 2023
Business Combination and Asset Acquisition [Abstract]
Acquisitions and Dispositions	Acquisitions and Dispositions 2023 Acquisitions During the three and six months ended June 30, 2023, the Company recognized total earn-out costs of $29.8 million and $43.0 million, respectively, related to asset acquisitions closed in 2021 and prior. No other acquisitions were completed during the three and six months ended June 30, 2023. 2022 Acquisitions Business Combinations MoPub — On January 1, 2022, the Company completed its acquisition from Twitter, Inc. of certain assets that comprised its MoPub business for a total purchase price of $1.03 billion in cash. The acquisition allowed the Company to integrate certain product features of the MoPub platform into MAX, the Company's in-app mediation platform, and migrate publishers and demand partners from the MoPub platform to MAX. The Company accounted for the acquisition as a business combination. Transaction costs incurred by the Company in connection with the acquisition, including professional fees, were $14.4 million. The following table summarizes the allocation of the purchase consideration to the fair value of the assets acquired (in thousands): Intangible assets Advertiser Relationships—estimated useful life of 9 years $ 212,700 Publisher Relationships—estimated useful life of 9 years 123,300 Developed Technology—estimated useful life of 5 years 61,800 Tradename—estimated useful life of 3 months 60 Goodwill 632,472 Total purchase consideration $ 1,030,332 The income approach was used to determine the fair value of the advertiser relationships, publisher relationships, developed technology and tradename. Goodwill represents the excess of the purchase price over the fair value of identifiable assets acquired at the acquisition date and is primarily attributable to the assembled workforce and expected synergies at the time of the acquisition. For tax purposes, an estimated tax deductible goodwill of $694.5 million was generated as a result of this acquisition. No liabilities were assumed in the transaction. Contemporaneously with the signing of the asset purchase agreement, the Company entered into an agreement for Twitter, Inc. to provide certain transitional services to facilitate the migration of publishers and demand partners to MAX during a three-month transitional period following the closing of the transaction (the "TSA"). The Company accounted for the TSA as a transaction separate from the business combination since it was negotiated primarily for the benefit of the Company. During the first quarter of 2022, the Company recognized total expense of $7.0 million related to the transitional services, which was included primarily in cost of revenue in the Company's condensed consolidated statement of operations. Due to the significant integration of the MoPub business with MAX, it was impractical to determine the impact of the acquired business on revenue or earnings during the periods presented. Wurl —On April 1, 2022, the Company completed its acquisition of all of the equity interests of Wurl, Inc. ("Wurl"), a connected TV (CTV) software platform company, for a total purchase price of $378.2 million, consisting of $219.3 million in cash, 2,579,692 shares of the Company's Class A common stock valued at $137.4 million and a deferred payment of $22.7 million, with a present value of $21.5 million at the closing of the acquisition, relating to an indemnity holdback amount to be paid in 18 months following the transaction close date, less any eligible claims against Wurl paid by AppLovin. The transaction allowed the Company to expand into the connected TV market. The Company accounted for the acquisition as a business combination. Transaction costs incurred by the Company in connection with the acquisition, including professional fees, were $1.9 million. The following table summarizes the allocation of the purchase consideration to the fair value of the assets acquired and liabilities assumed (in thousands): Cash and cash equivalents $ 400 Accounts receivable and other current assets 15,194 Intangible assets — Customer Relationships—estimated useful life of 15 years 41,000 Developed Technology—estimated useful life of 6 years 60,500 Tradename—estimated useful life of 10 years 14,700 Goodwill 264,149 Property and equipment, net 363 Other assets 159 Accounts payable, accrued liabilities and other current liabilities (12,854) Deferred revenue (209) Deferred income tax liability (5,235) Total purchase consideration $ 378,167 The income approach was used to determine the fair value of the customer relationships, developed technology, and tradename. Goodwill represents the excess of the purchase price over the fair value of identifiable assets acquired and liabilities assumed at the acquisition date and is primarily attributable to the assembled workforce and expected synergies at the time of the acquisition. For tax purposes, no tax deductible goodwill was generated as a result of this acquisition. Contemporaneously with entering into the definitive agreement, the Company also adopted a multi-year performance-based incentive plan for certain key employees of Wurl, under which the key employees may earn up to a total of $600.0 million in additional shares of the Company's Class A common stock through 2025, contingent upon the achievement of certain revenue and other performance targets by the acquired business and the continued employment of such key employees between 2023 and 2025. In April 2023, the Company amended the multi-year performance-based incentive plan into a one-year plan for 2023, under which the Company may be obligated to issue up to a total of $90.0 million in additional shares of the Company's Class A common stock, contingent upon Wurl’s achievement of certain revenue and other performance targets and the continued employment of the key employees. The Company’s condensed consolidated statement of operations for the three and six months ended June 30, 2022 includes Wurl's revenue of $11.4 million and pre-tax loss of $4.6 million for the period from the acquisition date of April 1, 2022 to June 30, 2022. The unaudited supplemental pro forma information below presents the combined historical results of operations of the Company, the MoPub business and Wurl, as if they had been acquired as of January 1, 2021 (in thousands): Three Months Ended June 30, 2022 Six Months Ended June 30, 2022 Revenue $ 776,231 $ 1,410,684 Net loss $ (20,810) $ (128,437) The unaudited supplemental pro forma information above includes the following adjustments to net loss in the appropriate pro forma periods (in thousands): Three Months Ended June 30, 2022 Six Months Ended June 30, 2022 An (increase) in amortization expense related to the fair value of acquired identifiable intangible assets, net of the amortization expense already reflected in actual historical results $ — $ (3,512) A decrease in expenses related to the TSA $ — $ 7,000 An (increase) due to replacement stock awards $ — $ (1,221) A decrease in expenses related to transaction costs $ 179 $ 16,899 A decrease in expenses related to transaction bonuses $ 1,101 $ 1,101 An (increase) in income tax provision $ (292) $ (4,625) Asset Acquisitions

Goodwill and Intangible Assets

Goodwill and Intangible Assets	6 Months Ended
	Jun. 30, 2023
Goodwill and Intangible Assets Disclosure [Abstract]
Goodwill and Intangible Assets	Goodwill and Intangible Assets The following table presents the changes in the carrying amount of goodwill by reporting unit (in thousands): Software Platform Apps Total December 31, 2022 $ 1,478,014 $ 345,741 $ 1,823,755 Foreign currency translation 6,955 — 6,955 June 30, 2023 $ 1,484,969 $ 345,741 $ 1,830,710 Intangible assets, net consisted of the following (in thousands): Weighted- As of June 30, 2023 As of December 31, 2022 Gross Accumulated Net Book Gross Accumulated Net Book Long-lived intangible assets : Apps 4.0 $ 1,827,128 $ (1,004,234) $ 822,894 $ 1,790,820 $ (836,375) $ 954,445 Customer relationships 8.7 516,700 (84,964) 431,736 515,084 (58,881) 456,203 User base 2.8 68,817 (41,998) 26,819 68,817 (37,122) 31,695 License asset 2.5 59,207 (23,952) 35,255 59,207 (16,901) 42,306 Developed technology 4.1 206,769 (71,144) 135,625 206,060 (53,879) 152,181 Other 4.9 58,564 (16,897) 41,667 53,933 (13,103) 40,830 Total long-lived intangible assets 2,737,185 (1,243,189) 1,493,996 2,693,921 (1,016,261) 1,677,660 Short-lived intangible assets: Apps 0.2 47,136 (46,863) 273 45,791 (44,838) 953 Total intangible assets $ 2,784,321 $ (1,290,052) $ 1,494,269 $ 2,739,712 $ (1,061,099) $ 1,678,613 As of June 30, 2023 and December 31, 2022, short-lived mobile Apps were included in prepaid expenses and other current assets. The Company recorded amortization expenses related to acquired intangible assets as follows (in thousands): Three Months Ended June 30, Six Months Ended June 30, 2023 2022 2023 2022 Cost of revenue $ 96,138 $ 126,237 $ 194,782 $ 230,856 Sales and marketing 16,780 16,532 33,568 32,924 Total $ 112,918 $ 142,769 $ 228,350 $ 263,780

Equity

Equity	6 Months Ended
	Jun. 30, 2023
Equity [Abstract]
Equity	Equity In February 2022, the Company's Board authorized the repurchase of up to $750.0 million of the Company’s Class A common stock. Repurchases may be made from time to time through open market purchases or through privately negotiated transactions, subject to market conditions, applicable legal requirements and other relevant factors. Open market repurchases may be structured to occur in accordance with the requirements of Rule 10b-18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"). The Company may also, from time to time, enter into Rule 10b-5 trading plans, to facilitate repurchases of shares. In May 2023, the Company's Board authorized an increase to the repurchase program of $296.0 million. The repurchase program does not obligate the Company to acquire any particular amount of Class A common stock, has no expiration date and may be modified, suspended, or terminated at any time at the Company's discretion. The Company retires its Class A common stock upon repurchase, and records any excess of the cost of the repurchased shares over their par value as a reduction to additional paid-in capital, or in the absence of additional paid-in capital, to accumulated deficit. During the six months ended June 30, 2023 and 2022, the Company repurchased 30,880,452 and 6,643,412 shares of Class A common stock for an aggregate amount, including commissions and fees, of $579.8 million and $254.5 million, respectively.

Stock-based Compensation

Stock-based Compensation	6 Months Ended
	Jun. 30, 2023
Share-Based Payment Arrangement [Abstract]
Stock-based Compensation	Stock-based Compensation The Company maintains three equity compensation plans that provide for the issuance of shares of its common stock to the Company’s employees, directors, consultants and other service providers: the 2021 Equity Incentive Plan (the "2021 Plan"), the 2021 Partner Studio Incentive Plan, and the 2021 Employee Stock Purchase Plan (the "ESPP"). In March 2023, the Company’s Board of Directors (the "Board"), upon recommendation of the Compensation Committee of the Board (the "Compensation Committee"), granted to each of Adam Foroughi, the Company’s CEO and Chairperson, and Vasily Shikin, the Company’s CTO, 6,902,000 performance-based RSUs (“PSUs”), and delegated authority to Mr. Foroughi to grant up to additional 3,451,000 PSUs to non-executive employees (the "Additional Participants") in consultation with the chair of the Compensation Committee under the 2021 Plan. The PSUs are divided into five equal tranches that are eligible to vest based on the achievement of certain stock price targets (see below), measured based on the minimum closing price of the Company’s Class A common stock over a consecutive 30 trading day period during the five-year performance period beginning on the date of grant, subject to the recipient’s continued employment through the applicable vesting date. In the event of a change in control of the Company during the performance period, any unvested PSUs are eligible to vest a pro-rated amount if the per share transaction price in the change in control is between two stock price targets that have not previously been achieved, subject to the recipient’s continued employment through the date immediately prior to the change in control. PSUs for Mr. Foroughi and Mr. Shikin may continue to vest for up to one year after termination of employment if certain conditions are met. In April 2023, the remaining 3,451,000 PSUs were granted to the Additional Participants. The following table presents the number of PSUs that are eligible to vest based on the achievement of the respective stock price targets for each of Mr. Foroughi, Mr. Shikin and the Additional Participants (in aggregate): PSUs Eligible to Vest Company Stock Price Target Adam Foroughi Vasily Shikin Additional Participants $ 36.00 1,380,400 1,380,400 690,200 $ 46.75 1,380,400 1,380,400 690,200 $ 57.50 1,380,400 1,380,400 690,200 $ 68.25 1,380,400 1,380,400 690,200 $ 79.00 1,380,400 1,380,400 690,200 6,902,000 6,902,000 3,451,000 The weighted-average grant date fair value of the PSUs for Mr. Foroughi, Mr. Shikin and the Additional Participants was $7.60, $6.03, and $8.76 per share, respectively. The Company used a Monte Carlo simulation model to calculate the grant date fair value of the PSUs and the derived service period for each of the five vesting tranches, which is the measure of the expected time to achieve the respective stock price target, as described above. The Monte Carlo simulation model incorporates the likelihood of achieving the stock price targets and requires the input of assumptions including the underlying stock price, expected volatility, expected term, risk-free rate and dividend yield. The Company also applied a discount for lack of marketability to the value of PSUs for employees other than the CEO as the shares issued for these awards are subject to a holding period of approximately one year. The Company will recognize stock-based compensation expense over the derived service period of each of the five vesting tranches, ranging from 1.7 to 3.1 years, using the accelerated attribution method. If the stock price targets are met sooner than the derived service period, the Company will adjust its stock-based compensation expense to reflect the cumulative expense associated with the vested awards. Subject to continued employment of the recipients, the Company will recognize stock-based compensation expense over the derived service period, regardless of whether the stock price targets are achieved. During the six months ended June 30, 2023, the Company granted 4,464,260 restricted stock units ("RSUs") to certain employees under the 2021 Plan at the weighted average grant date fair value of $13.43 per RSU. These awards vest based on a service condition that becomes satisfied over generally one year. In February 2023, the Board approved an increase to the maximum number of shares that can be purchased in each purchase period from 590 to 3,500 shares of Class A common stock. During the three months ended June 30, 2023, 174,670 shares of Class A common stock were purchased under the ESPP. Stock-based compensation expense is allocated based on the cost center to which the award holder belongs. The following table summarizes total stock-based compensation expense by function (in thousands): Three Months Ended June 30, Six Months Ended June 30, 2023 2022 2023 2022 Cost of revenue $ 1,317 $ 2,706 $ 2,633 $ 3,758 Sales and marketing 19,413 13,432 36,096 20,351 Research and development 55,946 25,890 105,875 46,519 General and administrative 4,577 15,128 19,615 31,168 Total $ 81,253 $ 57,156 $ 164,219 $ 101,796

Earnings Per Share

Earnings Per Share	6 Months Ended
	Jun. 30, 2023
Earnings Per Share [Abstract]
Earnings Per Share	Earnings Per Share The following table sets forth the computation of basic and diluted net income (loss) per share attributable to common stockholders (in thousands, except share and per share data): Three Months Ended June 30, Six Months Ended June 30, 2023 2022 2023 2022 Basic EPS Numerator: Net income (loss) attributable to AppLovin $ 80,357 $ (21,748) $ 75,839 $ (137,005) Less: Income attributable to options exercises by promissory notes (314) — (290) — Income attributable to unvested early exercised options (4) — (9) — Net income (loss) attributable to AppLovin common stockholders—Basic $ 80,039 $ (21,748) $ 75,540 $ (137,005) Denominator: Weighted-average shares used in computing net income (loss) per share—Basic 356,957,059 373,912,724 365,013,736 372,932,509 Net income (loss) per share attributable to common stock—Basic $ 0.22 $ (0.06) $ 0.21 $ (0.37) Diluted EPS Numerator: Net income (loss) attributable to AppLovin 80,357 (21,748) 75,839 (137,005) Less: Income attributable to options exercises by promissory notes (306) — (284) — Income attributable to unvested early exercised options (4) — (8) — Net income (loss) attributable to AppLovin common stockholders—Diluted $ 80,047 $ (21,748) $ 75,547 $ (137,005) Denominator: Weighted-average shares used in computing net income (loss) per share—Basic 356,957,059 373,912,724 365,013,736 372,932,509 Weighted-average dilutive stock options and RSUs 9,383,216 — 8,008,464 — Weighted-average shares used in computing net income (loss) per share—Diluted 366,340,275 373,912,724 373,022,200 372,932,509 Net income (loss) per share attributable to AppLovin common stockholders—Diluted $ 0.22 $ (0.06) $ 0.20 $ (0.37) The following table presents the forms of antidilutive potential common shares: As of June 30, 2023 2022 Stock options exercised for promissory notes 1,399,999 1,774,999 Early exercised stock options 8,324 512,249 Unvested RSAs — 60,579 Stock options 955,658 13,196,979 Unvested RSUs and other 5,547,615 9,316,138 ESPP 750,149 432,845 Total antidilutive potential common shares 8,661,745 25,293,789 The PSUs granted in the three and six months ended June 30, 2023 were excluded from the above table because the respective stock price targets had not been met as of June 30, 2023.

Income Taxes

Income Taxes	6 Months Ended
	Jun. 30, 2023
Income Tax Disclosure [Abstract]
Income Taxes	Income Taxes The Company is subject to income taxes in the U.S. and in foreign jurisdictions. The Company bases the interim tax accruals on an estimated annual effective tax rate applied to year-to-date income and records the discrete tax items in the period to which they relate. In each quarter, the Company updates the estimated annual effective tax rate and makes a year-to-date adjustment to the tax provision as necessary. The Company’s calendar year 2023 annual effective tax rate differs from the U.S. statutory rate primarily due to stock-based compensation expense, foreign derived intangible income deduction, global intangible low-taxed income, and valuation allowance against losses which are not more likely than not to be realized. During the six months ended June 30, 2023, there were no material changes to the Company's unrecognized tax benefits, and the Company does not expect material changes in unrecognized tax benefits within the next twelve months.

Segments

Segments	6 Months Ended
	Jun. 30, 2023
Segment Reporting [Abstract]
Segments	Segments The Company determines its operating segments based on how its chief operating decision maker (“CODM”) manages the business, allocates resources, makes operating decisions and evaluates operating performance. The Company's two operating and reportable segments are as follows: • Software Platform : Software Platform generates revenue primarily from fees paid by advertisers for the placement of ads on mobile applications owned by Publishers. • Apps : Apps generates revenue when a user of one of the Apps makes an in-app purchase and when an advertiser purchases the digital advertising inventory of the Company's portfolio of Apps. The CODM evaluates the performance of each operating segment using revenue and segment adjusted EBITDA. The Company defines segment adjusted EBITDA as revenue less expenses, excluding depreciation and amortization and certain items that the Company does not believe are reflective of the operating segments’ core operations. Expenses include indirect costs that are allocated to operating segments based on a reasonable allocation methodology, which are generally related to sales and marketing activities and general and administrative overhead. Revenue and expenses exclude transactions between the Company's operating segments. The CODM does not evaluate operating segments using asset information, and, accordingly, the Company does not report asset information by segment. The following table provides information about the Company's reportable segments and a reconciliation of the total segment adjusted EBITDA to income (loss) before income taxes (in thousands). Three Months Ended June 30, Six Months Ended June 30, 2023 2022 2023 2022 Revenue: Software Platform $ 406,063 $ 317,540 $ 760,821 $ 436,380 Apps 344,102 458,691 704,749 965,272 Total Revenue $ 750,165 $ 776,231 $ 1,465,570 $ 1,401,652 Segment Adjusted EBITDA: Software Platform $ 272,886 $ 196,744 $ 491,580 $ 432,299 Apps 60,628 73,000 115,632 113,674 Total Segment Adjusted EBITDA $ 333,514 $ 269,744 $ 607,212 $ 545,973 Interest expense $ (50,987) $ (36,505) $ (125,498) $ (68,514) Interest income and other, net 15,817 2,452 25,588 4,869 Amortization, depreciation and write-offs (119,892) (152,688) (248,100) (281,677) Non-operating foreign exchange gain (loss) (126) 819 546 1,277 Stock-based compensation (81,253) (57,156) (164,219) (101,796) Acquisition-related expense (247) (1,921) (764) (16,735) Publisher bonuses — — — (209,635) MoPub acquisition transition services — — — (6,999) Restructuring costs (1,024) (7,377) (2,316) (7,377) Income (loss) before income taxes $ 95,802 $ 17,368 $ 92,449 $ (140,614)

Credit Agreement

Credit Agreement	6 Months Ended
	Jun. 30, 2023
Debt Disclosure [Abstract]
Credit Agreement	Credit AgreementThe Company is a party to a certain credit agreement (the “Credit Agreement”), which provides for senior secured term loans and a revolving credit facility.In January 2023, the Company entered into Amendment No. 7 to the Credit Agreement to transition the benchmark interest rate from the London Interbank Offered Rate (“LIBOR”) to the Term Secured Overnight Financing Rate (“SOFR”), which included a 10 basis-point credit spread adjustment. In June 2023, the Company entered into Amendment No. 8 to the Credit Agreement to extend the maturity date with respect to the revolving credit facility to the earlier of 91 days prior to the final maturity of any term loan under the Credit Agreement (unless all term loans with a maturity date earlier than October 25, 2028 have been repaid in full prior to such date) and June 12, 2028, and increase the maximum commitment of the revolving credit facility by $10.0 million to an aggregate of $610.0 million. The other material terms of the Credit Agreement were unchanged. The Company incurred $4.0 million in debt issuance costs in connection with Amendment No. 8 which were deferred and are being recognized as interest expense over the term of revolving credit facility. These costs were included in "Other assets" in the Company's condensed consolidated balance sheet. As of June 30, 2023, no amount was drawn from the revolving credit facility.

Related Party Transactions

Related Party Transactions	6 Months Ended
	Jun. 30, 2023
Related Party Transactions [Abstract]
Related Party Transactions	Related Party Transactions In May 2023, the Company repurchased 15,952,381 shares of its Class A common stock from KKR Denali Holdings L.P. ("KKR Denali") in a private transaction at a price per share equal to $21.00 per share, for an aggregate purchase price of $335.0 million, under the Company's share repurchase program. See Note 7 – Equity for additional information on the share repurchase program.The Company had no other material related party transactions for the three and six months ended June 30, 2023

Subsequent Events

Subsequent Events	6 Months Ended
	Jun. 30, 2023
Subsequent Events [Abstract]
Subsequent Events	Subsequent Events From July 1, 2023 through August 8, 2023, the Company repurchased 784,833 shares of its Class A common stock for an aggregate amount, including commissions and fees, of $21.0 million pursuant to the Share Repurchase Program. Year-to-date through August 8, 2023, the Company repurchased $600.8 million of its Class A common stock, including commissions and fees. As of August 8, 2023, $107.4 million of the $1,046.0 million authorized amount under the share repurchase program remains available.

Pay vs Performance Disclosure

Pay vs Performance Disclosure - USD ($) $ in Thousands	3 Months Ended				6 Months Ended
	Jun. 30, 2023	Mar. 31, 2023	Jun. 30, 2022	Mar. 31, 2022	Jun. 30, 2023	Jun. 30, 2022
Pay vs Performance Disclosure
Net loss	$ 80,357	$ (4,518)	$ (21,748)	$ (115,257)	$ 75,839	$ (137,005)

Insider Trading Arrangements

Insider Trading Arrangements - shares		3 Months Ended	6 Months Ended
	Jun. 13, 2023	Jun. 30, 2023	Jun. 30, 2023
Trading Arrangements, by Individual
Non-Rule 10b5-1 Arrangement Adopted		false
Non-Rule 10b5-1 Arrangement Terminated		false
Eduardo Vivas [Member]
Trading Arrangements, by Individual
Material Terms of Trading Arrangement			On May 25, 2023, Eduardo Vivas, a member of our board of directors, and Arutyunyan Family Trust U/A/D 12/1/20 (the “Trust”), a trust for the benefit of members of Mr. Vivas’s immediate family, entered into a Rule 10b5-1 trading arrangement providing for the sale of up to an aggregate of 1,200,000 shares of our Class A common stock held by Mr. Vivas and 5,072 shares of our Class A common stock held by the Trust. The trading arrangement was intended to satisfy the affirmative defense in Rule 10b5-1(c) and was intended to be effective until August 6, 2024. On June 13, 2023, Mr. Vivas and the Trust terminated this trading arrangement.
Name		Eduardo Vivas
Title		member of our board of directors
Rule 10b5-1 Arrangement Adopted		true
Adoption Date		May 25, 2023
Rule 10b5-1 Arrangement Terminated		true
Arutyunyan Family Trust U/A/D 12/1/20 (the “Trust”) [Member]
Trading Arrangements, by Individual
Material Terms of Trading Arrangement			On May 25, 2023, Eduardo Vivas, a member of our board of directors, and Arutyunyan Family Trust U/A/D 12/1/20 (the “Trust”), a trust for the benefit of members of Mr. Vivas’s immediate family, entered into a Rule 10b5-1 trading arrangement providing for the sale of up to an aggregate of 1,200,000 shares of our Class A common stock held by Mr. Vivas and 5,072 shares of our Class A common stock held by the Trust. The trading arrangement was intended to satisfy the affirmative defense in Rule 10b5-1(c) and was intended to be effective until August 6, 2024. On June 13, 2023, Mr. Vivas and the Trust terminated this trading arrangement.On June 13, 2023, Mr. Vivas and the Trust entered into a Rule 10b5-1 trading arrangement that covers the sale of up to an aggregate of 1,200,000 shares of our Class A common stock held by Mr. Vivas and 5,072 shares of our Class A common stock held by the Trust and runs until August 6, 2024, or earlier if all transactions under the 10b5-1 Plan are completed. The trading arrangement is intended to satisfy the affirmative defense in Rule 10b5-1(c).
Name	the Trust	Arutyunyan Family Trust U/A/D 12/1/20 (the “Trust”)
Title		trust for the benefit of members of Mr. Vivas’s immediate family
Rule 10b5-1 Arrangement Adopted	true	true
Adoption Date	June 13, 2023	May 25, 2023
Rule 10b5-1 Arrangement Terminated		true
Eduardo Vivas rule Trading Arrangement, Common Stock [Member] | Eduardo Vivas [Member]
Trading Arrangements, by Individual
Aggregate Available	1,200,000	1,200,000	1,200,000
Arutyunyan Family Trust U/A/D 12/1/20 (the “Trust”) Rule Trading Arrangement, Common Stock [Member] | Arutyunyan Family Trust U/A/D 12/1/20 (the “Trust”) [Member]
Trading Arrangements, by Individual
Arrangement Duration		420 days
Aggregate Available	5,072	5,072	5,072
Vivas June 2023 Plan [Member] | Eduardo Vivas [Member]
Trading Arrangements, by Individual
Material Terms of Trading Arrangement			On June 13, 2023, Mr. Vivas and the Trust entered into a Rule 10b5-1 trading arrangement that covers the sale of up to an aggregate of 1,200,000 shares of our Class A common stock held by Mr. Vivas and 5,072 shares of our Class A common stock held by the Trust and runs until August 6, 2024, or earlier if all transactions under the 10b5-1 Plan are completed. The trading arrangement is intended to satisfy the affirmative defense in Rule 10b5-1(c).
Name	Mr. Vivas
Adoption Date		June 13, 2023
Arrangement Duration		420 days
Vivas May 2023 Plan [Member] | Eduardo Vivas [Member]
Trading Arrangements, by Individual
Rule 10b5-1 Arrangement Adopted	true
Chen June 2023 Plan [Member] | Herald Chen [Member]
Trading Arrangements, by Individual
Material Terms of Trading Arrangement			On June 14, 2023, Herald Chen, our President, Chief Financial Officer and a member of our board of directors, entered into a Rule 10b5-1 trading arrangement providing for the sale of up to an aggregate of 1,200,000 shares of our Class A common stock held by Mr. Chen and runs from January 1, 2024 until December 31, 2025, or earlier if all transactions under the 10b5-1 Plan are completed. The trading arrangement is intended to satisfy the affirmative defense in Rule 10b5-1(c).
Name		Herald Chen
Title		President, Chief Financial Officer and a member of our board of directors
Adoption Date		June 14, 2023
Arrangement Duration		730 days
Herald Chen Rule Trading Arrangement, Common Stock [Member] | Herald Chen [Member]
Trading Arrangements, by Individual
Aggregate Available		1,200,000	1,200,000

Description of Business and S_2

Description of Business and Summary of Significant Accounting Policies (Policies)	6 Months Ended
	Jun. 30, 2023
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Basis of Presentation	Basis of Presentation The accompanying unaudited condensed consolidated financial statements have been prepared in conformity with U.S. generally accepted accounting principles (“GAAP”) and applicable rules and regulations of the Securities and Exchange Commission (“SEC”) for interim financial reporting. Certain information and footnote disclosures normally included in the financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. Therefore, the unaudited condensed consolidated financial statements should be read in conjunction with the audited consolidated financial statements and notes included in the Company’s Annual Report on Form 10-K filed with the SEC on February 28, 2023. The condensed consolidated balance sheet data as of December 31, 2022 was derived from the audited consolidated financial statements at that date but does not include all disclosures required by GAAP. The accompanying unaudited condensed consolidated financial statements reflect all normal and recurring adjustments, that are, in the opinion of management, necessary for the fair presentation of the Company’s financial position, results of operations, cash flows and stockholders’ equity for the interim periods presented. The results of operations for the three and six months ended June 30, 2023 shown in this report are not necessarily indicative of the results to be expected for the full year ending December 31, 2023 or any other period.
Basis of Consolidation	Basis of Consolidation The Company's condensed consolidated financial statements include accounts and operations of the Company and the entities in which the Company has a controlling financial interest. The typical condition for a controlling financial interest ownership is holding a majority of the voting interests of an entity; however, a controlling financial interest may also exist in variable interest entities ("VIE"), through arrangements that do not involve controlling voting interests. ASC 810 requires a variable interest holder to consolidate a VIE if it has the power to direct the activities of the VIE that most significantly impact the VIE’s economic performance and has the obligation to absorb losses of the VIE that could potentially be significant to the VIE or the right to receive benefits from the VIE that could potentially be significant to the VIE. The Company does not consolidate a VIE when the Company is not deemed the primary beneficiary. The Company evaluates its relationships with all VIEs on an ongoing basis. All intercompany transactions and balances have been eliminated upon consolidation.
Use of Estimates	Use of Estimates The preparation of the Company's condensed consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the amounts reported and disclosed in the condensed consolidated financial statements and accompanying notes. The Company bases its estimates on assumptions, both historical and forward-looking, that are believed to be reasonable. On an ongoing basis, the Company evaluates its estimates, including, but not limited to, those related to fair values of intangible assets and goodwill, useful lives of intangible assets and property and equipment, expected period of consumption of virtual goods, expected life of paying users, income and indirect taxes, contingent liabilities, evaluation of recoverability of intangible assets and long-lived assets, goodwill impairment, and fair value of derivatives and other financial instruments. These estimates are inherently subject to judgment and actual results could differ materially from those estimates.
Recent Accounting Pronouncements (Issued and Adopted)	Recent Accounting Pronouncements (Issued and Adopted) In June 2022, the FASB issued ASU 2022-03, Fair Value Measurement of Equity Securities Subject to Contractual Sale Restrictions
Revenue from Contracts with Customers	Revenue from Contracts with Customers The Company generates Software Platform and Apps revenue. Software Platform revenue is generated primarily from fees collected from advertisers and advertising networks who use the Software Platform. Apps revenue consists of in-app purchase ("IAP") revenue generated from in-app purchases made by users within the Company’s apps (“Apps”), and in-app advertising ("IAA") revenue generated from advertisers that purchase ad inventory from Apps. Software Platform Revenue The vast majority of the Software Platform Revenue is generated through AppDiscovery and MAX, which provide the technology to match advertisers and owners of digital advertising inventory (“Publishers”) via auctions at large scale and microsecond-level speeds. The terms for all mobile advertising arrangements are governed by the Company’s terms and conditions and generally stipulate payment terms of 30 days subsequent to the end of the month. Substantially all of the Company's contracts with customers are fully cancellable at any time or upon short notice. Software Platform Revenue is generated by placing ads on mobile applications owned by Publishers. The Company’s performance obligation is to provide customers with access to the Software Platform, which facilitates the advertiser’s purchase of ad inventory from Publishers. The Company does not control the ad inventory prior to its transfer to the advertiser, because the Company does not have the substantive ability to direct the use of nor obtain substantially all of the remaining benefits from the ad inventory. The Company is not primarily responsible for fulfillment and does not have any inventory risk. The Company is an agent as it relates to the sale of third-party advertising inventory and presents revenue on a net basis. The transaction price is the product of either the number of completions of agreed upon actions or advertisements displayed and the contractually agreed upon price per advertising unit with the advertiser less consideration paid or payable to Publishers. The Company recognizes Software Platform Revenue when the agreed upon action is completed or when the ad is displayed to users. The number of advertisements delivered and completions of agreed upon actions is determined at the end of each month, which resolves any uncertainty in the transaction price during the reporting period. Software Platform Revenue also includes revenue generated by the Company's mobile application tracking and attribution solutions that is recognized ratably over the subscription period, generally up to twelve months. Apps Revenue In-app Purchase Revenue IAP Revenue includes fees collected from users to purchase virtual goods to enhance their gameplay experience. The identified performance obligation is to provide users with the ability to acquire, use, and hold virtual items over the estimated period of time the virtual items are available to the user or until the virtual item is consumed. Payment is required at the time of purchase, and the purchase price is a fixed amount. Users make IAPs through the Company’s distribution partners. The transaction price is equal to the gross amount charged to users because the Company is the principal in the transaction. IAP fees are non-refundable. Such payments are initially recorded as deferred revenue. The Company categorizes its virtual goods as either consumable or durable. Consumable virtual goods represent goods that can be consumed by a specific player action in gameplay; accordingly, the Company recognizes revenue from the sale of consumable virtual goods as the goods are consumed. Durable virtual goods represent goods that are accessible to the user over an extended period of time; accordingly, the Company recognizes revenue from the sale of durable virtual goods ratably over the period of time the goods are available to the user, which is generally the estimated average user life (“EAUL”). The EAUL represents the Company’s best estimate of the expected life of paying users for the applicable game. The EAUL begins when a user makes the first purchase of durable virtual goods and ends when a user is determined to be inactive. The Company determines the EAUL on a game-by-game basis. For a newly launched game with limited playing data, the Company determines its EAUL based on the EAUL of a game with sufficiently similar characteristics. The Company determines the EAUL on a quarterly basis and applies such calculated EAUL to all bookings in the respective quarter. Determining the EAUL is subjective and requires management’s judgment. Future playing patterns may differ from historical playing patterns, and therefore the EAUL may change in the future. The EAULs are generally between five In-App Advertising Revenue IAA Revenue is generated by selling ad inventory on the Company's Apps to third-party advertisers. Advertisers purchase ad inventory either through the Software Platform or through third-party advertising networks (“Ad Networks”). Revenue from the sale of ad inventory through Ad Networks is recognized net of the amounts retained by Ad Networks as the Company is unable to determine the gross amount paid by the advertisers to Ad Networks. The Company recognizes revenue when the ad is displayed to users. The Company presents taxes collected from customers and remitted to governmental authorities on a net basis.

Revenue (Tables)

Revenue (Tables)	6 Months Ended
	Jun. 30, 2023
Revenue from Contract with Customer [Abstract]
Schedule of Revenue Disaggregated by Type	The following table presents revenue disaggregated by segment and type (in thousands): Three Months Ended June 30, Six Months Ended June 30, 2023 2022 2023 2022 Software Platform Revenue $ 406,063 $ 317,540 $ 760,821 $ 436,380 In-App Purchase Revenue 233,625 303,268 484,953 642,740 In-App Advertising Revenue 110,477 155,423 219,796 322,532 Total Apps Revenue 344,102 458,691 704,749 965,272 Total Revenue $ 750,165 $ 776,231 $ 1,465,570 $ 1,401,652
Schedule of Revenue Disaggregated by Geography	Revenue disaggregated by geography, based on user location, consists of the following (in thousands): Three Months Ended June 30, Six Months Ended June 30, 2023 2022 2023 2022 United States $ 453,720 $ 481,378 $ 893,039 $ 861,945 Rest of the World 296,445 294,853 572,531 539,707 Total Revenue $ 750,165 $ 776,231 $ 1,465,570 $ 1,401,652

Financial Instruments and Fai_2

Financial Instruments and Fair Value Measurements (Tables)	6 Months Ended
	Jun. 30, 2023
Fair Value Disclosures [Abstract]
Schedule of Financial Instruments Measured at Fair Value	The following table sets forth the Company’s financial instruments that are measured at fair value on a recurring basis based on the three-tier fair value hierarchy (in thousands): As of June 30, 2023 Balance Sheet Location Total Level 1 Level 2 Level 3 Financial Assets: Money market funds (1) Cash and cash equivalents $ 533,219 $ 533,219 $ — $ — Interest rate swap Prepaid expenses and other current assets $ 5,725 $ — $ 5,725 $ — Total financial assets $ 538,944 $ 533,219 $ 5,725 $ — As of December 31, 2022 Balance Sheet Location Total Level 1 Level 2 Level 3 Financial Assets: Money market funds (1) Cash and cash equivalents $ 604,399 $ 604,399 $ — $ — Interest rate swaps Prepaid expenses and other current assets $ 7,319 $ — $ 7,319 $ — Total financial assets $ 611,718 $ 604,399 $ 7,319 $ — (1) Includes balances in money market deposit accounts of $453.3 million and $524.2 million as of June 30, 2023 and December 31, 2022, respectively.

Acquisitions and Dispositions (

Acquisitions and Dispositions (Tables)	6 Months Ended
	Jun. 30, 2023
Business Combination and Asset Acquisition [Abstract]
Schedule of the Fair Value of Identifiable Assets Acquired and Liabilities Assumed	The following table summarizes the allocation of the purchase consideration to the fair value of the assets acquired (in thousands): Intangible assets Advertiser Relationships—estimated useful life of 9 years $ 212,700 Publisher Relationships—estimated useful life of 9 years 123,300 Developed Technology—estimated useful life of 5 years 61,800 Tradename—estimated useful life of 3 months 60 Goodwill 632,472 Total purchase consideration $ 1,030,332 The following table summarizes the allocation of the purchase consideration to the fair value of the assets acquired and liabilities assumed (in thousands): Cash and cash equivalents $ 400 Accounts receivable and other current assets 15,194 Intangible assets — Customer Relationships—estimated useful life of 15 years 41,000 Developed Technology—estimated useful life of 6 years 60,500 Tradename—estimated useful life of 10 years 14,700 Goodwill 264,149 Property and equipment, net 363 Other assets 159 Accounts payable, accrued liabilities and other current liabilities (12,854) Deferred revenue (209) Deferred income tax liability (5,235) Total purchase consideration $ 378,167
Schedule of Supplemental Pro Forma Information	The unaudited supplemental pro forma information below presents the combined historical results of operations of the Company, the MoPub business and Wurl, as if they had been acquired as of January 1, 2021 (in thousands): Three Months Ended June 30, 2022 Six Months Ended June 30, 2022 Revenue $ 776,231 $ 1,410,684 Net loss $ (20,810) $ (128,437) The unaudited supplemental pro forma information above includes the following adjustments to net loss in the appropriate pro forma periods (in thousands): Three Months Ended June 30, 2022 Six Months Ended June 30, 2022 An (increase) in amortization expense related to the fair value of acquired identifiable intangible assets, net of the amortization expense already reflected in actual historical results $ — $ (3,512) A decrease in expenses related to the TSA $ — $ 7,000 An (increase) due to replacement stock awards $ — $ (1,221) A decrease in expenses related to transaction costs $ 179 $ 16,899 A decrease in expenses related to transaction bonuses $ 1,101 $ 1,101 An (increase) in income tax provision $ (292) $ (4,625)

Goodwill and Intangible Assets

Goodwill and Intangible Assets (Tables)	6 Months Ended
	Jun. 30, 2023
Goodwill and Intangible Assets Disclosure [Abstract]
Schedule of Goodwill Activity	The following table presents the changes in the carrying amount of goodwill by reporting unit (in thousands): Software Platform Apps Total December 31, 2022 $ 1,478,014 $ 345,741 $ 1,823,755 Foreign currency translation 6,955 — 6,955 June 30, 2023 $ 1,484,969 $ 345,741 $ 1,830,710
Schedule of Intangible Assets Acquired, Net	Intangible assets, net consisted of the following (in thousands): Weighted- As of June 30, 2023 As of December 31, 2022 Gross Accumulated Net Book Gross Accumulated Net Book Long-lived intangible assets : Apps 4.0 $ 1,827,128 $ (1,004,234) $ 822,894 $ 1,790,820 $ (836,375) $ 954,445 Customer relationships 8.7 516,700 (84,964) 431,736 515,084 (58,881) 456,203 User base 2.8 68,817 (41,998) 26,819 68,817 (37,122) 31,695 License asset 2.5 59,207 (23,952) 35,255 59,207 (16,901) 42,306 Developed technology 4.1 206,769 (71,144) 135,625 206,060 (53,879) 152,181 Other 4.9 58,564 (16,897) 41,667 53,933 (13,103) 40,830 Total long-lived intangible assets 2,737,185 (1,243,189) 1,493,996 2,693,921 (1,016,261) 1,677,660 Short-lived intangible assets: Apps 0.2 47,136 (46,863) 273 45,791 (44,838) 953 Total intangible assets $ 2,784,321 $ (1,290,052) $ 1,494,269 $ 2,739,712 $ (1,061,099) $ 1,678,613
Schedule of Finite-Lived Intangible Assets, Amortization Expenses	The Company recorded amortization expenses related to acquired intangible assets as follows (in thousands): Three Months Ended June 30, Six Months Ended June 30, 2023 2022 2023 2022 Cost of revenue $ 96,138 $ 126,237 $ 194,782 $ 230,856 Sales and marketing 16,780 16,532 33,568 32,924 Total $ 112,918 $ 142,769 $ 228,350 $ 263,780

Stock-based Compensation (Table

Stock-based Compensation (Tables)	6 Months Ended
	Jun. 30, 2023
Share-Based Payment Arrangement [Abstract]
Schedule of Share-Based Payment Arrangement, Performance Shares, Outstanding Activity	PSUs Eligible to Vest Company Stock Price Target Adam Foroughi Vasily Shikin Additional Participants $ 36.00 1,380,400 1,380,400 690,200 $ 46.75 1,380,400 1,380,400 690,200 $ 57.50 1,380,400 1,380,400 690,200 $ 68.25 1,380,400 1,380,400 690,200 $ 79.00 1,380,400 1,380,400 690,200 6,902,000 6,902,000 3,451,000
Schedule of Stock-based Payment Arrangement Expenses	Stock-based compensation expense is allocated based on the cost center to which the award holder belongs. The following table summarizes total stock-based compensation expense by function (in thousands): Three Months Ended June 30, Six Months Ended June 30, 2023 2022 2023 2022 Cost of revenue $ 1,317 $ 2,706 $ 2,633 $ 3,758 Sales and marketing 19,413 13,432 36,096 20,351 Research and development 55,946 25,890 105,875 46,519 General and administrative 4,577 15,128 19,615 31,168 Total $ 81,253 $ 57,156 $ 164,219 $ 101,796

Earnings Per Share (Tables)

Earnings Per Share (Tables)	6 Months Ended
	Jun. 30, 2023
Earnings Per Share [Abstract]
Schedule of Basic and Diluted Net Income (Loss) Per Share Attributable to Common Stockholders	The following table sets forth the computation of basic and diluted net income (loss) per share attributable to common stockholders (in thousands, except share and per share data): Three Months Ended June 30, Six Months Ended June 30, 2023 2022 2023 2022 Basic EPS Numerator: Net income (loss) attributable to AppLovin $ 80,357 $ (21,748) $ 75,839 $ (137,005) Less: Income attributable to options exercises by promissory notes (314) — (290) — Income attributable to unvested early exercised options (4) — (9) — Net income (loss) attributable to AppLovin common stockholders—Basic $ 80,039 $ (21,748) $ 75,540 $ (137,005) Denominator: Weighted-average shares used in computing net income (loss) per share—Basic 356,957,059 373,912,724 365,013,736 372,932,509 Net income (loss) per share attributable to common stock—Basic $ 0.22 $ (0.06) $ 0.21 $ (0.37) Diluted EPS Numerator: Net income (loss) attributable to AppLovin 80,357 (21,748) 75,839 (137,005) Less: Income attributable to options exercises by promissory notes (306) — (284) — Income attributable to unvested early exercised options (4) — (8) — Net income (loss) attributable to AppLovin common stockholders—Diluted $ 80,047 $ (21,748) $ 75,547 $ (137,005) Denominator: Weighted-average shares used in computing net income (loss) per share—Basic 356,957,059 373,912,724 365,013,736 372,932,509 Weighted-average dilutive stock options and RSUs 9,383,216 — 8,008,464 — Weighted-average shares used in computing net income (loss) per share—Diluted 366,340,275 373,912,724 373,022,200 372,932,509 Net income (loss) per share attributable to AppLovin common stockholders—Diluted $ 0.22 $ (0.06) $ 0.20 $ (0.37)
Schedule of Antidilutive Potential Common Shares	The following table presents the forms of antidilutive potential common shares: As of June 30, 2023 2022 Stock options exercised for promissory notes 1,399,999 1,774,999 Early exercised stock options 8,324 512,249 Unvested RSAs — 60,579 Stock options 955,658 13,196,979 Unvested RSUs and other 5,547,615 9,316,138 ESPP 750,149 432,845 Total antidilutive potential common shares 8,661,745 25,293,789

Segments (Tables)

Segments (Tables)	6 Months Ended
	Jun. 30, 2023
Segment Reporting [Abstract]
Schedule of Segment Reporting Information	The following table provides information about the Company's reportable segments and a reconciliation of the total segment adjusted EBITDA to income (loss) before income taxes (in thousands). Three Months Ended June 30, Six Months Ended June 30, 2023 2022 2023 2022 Revenue: Software Platform $ 406,063 $ 317,540 $ 760,821 $ 436,380 Apps 344,102 458,691 704,749 965,272 Total Revenue $ 750,165 $ 776,231 $ 1,465,570 $ 1,401,652 Segment Adjusted EBITDA: Software Platform $ 272,886 $ 196,744 $ 491,580 $ 432,299 Apps 60,628 73,000 115,632 113,674 Total Segment Adjusted EBITDA $ 333,514 $ 269,744 $ 607,212 $ 545,973 Interest expense $ (50,987) $ (36,505) $ (125,498) $ (68,514) Interest income and other, net 15,817 2,452 25,588 4,869 Amortization, depreciation and write-offs (119,892) (152,688) (248,100) (281,677) Non-operating foreign exchange gain (loss) (126) 819 546 1,277 Stock-based compensation (81,253) (57,156) (164,219) (101,796) Acquisition-related expense (247) (1,921) (764) (16,735) Publisher bonuses — — — (209,635) MoPub acquisition transition services — — — (6,999) Restructuring costs (1,024) (7,377) (2,316) (7,377) Income (loss) before income taxes $ 95,802 $ 17,368 $ 92,449 $ (140,614)

Revenue - Narrative (Details)

Revenue - Narrative (Details) - USD ($) $ in Thousands	3 Months Ended			6 Months Ended
	Jun. 30, 2023	Jun. 30, 2022	Mar. 31, 2022	Jun. 30, 2023	Jun. 30, 2022
Disaggregation of Revenue [Line Items]
Deferred revenue	$ 44,800	$ 54,700		$ 58,800	$ 73,400
Segment Reconciling Items
Disaggregation of Revenue [Line Items]
Consideration incurred for existing and potential customer incentive bonuses	$ 0	$ 0		$ 0	$ 209,635
MoPub | Segment Reconciling Items
Disaggregation of Revenue [Line Items]
Consideration incurred for existing and potential customer incentive bonuses			$ 209,600
Durable Virtual Goods | Minimum
Disaggregation of Revenue [Line Items]
Estimated average user life				5 months
Durable Virtual Goods | Maximum
Disaggregation of Revenue [Line Items]
Estimated average user life				10 months

Revenue - Summary of Revenue Di

Revenue - Summary of Revenue Disaggregated by Type (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022
Revenue from External Customer [Line Items]
Revenue	$ 750,165	$ 776,231	$ 1,465,570	$ 1,401,652
Total Apps Revenue
Revenue from External Customer [Line Items]
Revenue	344,102	458,691	704,749	965,272
In-App Purchase Revenue
Revenue from External Customer [Line Items]
Revenue	233,625	303,268	484,953	642,740
In-App Advertising Revenue
Revenue from External Customer [Line Items]
Revenue	$ 110,477	$ 155,423	$ 219,796	$ 322,532

Revenue - Summary of Revenue _2

Revenue - Summary of Revenue Disaggregated by Geography (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022
Disaggregation of Revenue [Line Items]
Revenue	$ 750,165	$ 776,231	$ 1,465,570	$ 1,401,652
United States
Disaggregation of Revenue [Line Items]
Revenue	453,720	481,378	893,039	861,945
Rest of the World
Disaggregation of Revenue [Line Items]
Revenue	$ 296,445	$ 294,853	$ 572,531	$ 539,707

Financial Instruments and Fai_3

Financial Instruments and Fair Value Measurements - Summary of Financial Instruments Measured at Fair Value (Details) - USD ($) $ in Thousands	Jun. 30, 2023	Dec. 31, 2022
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	$ 538,944	$ 611,718
Money market deposit account	453,300	524,200
Money Market Funds | Cash and cash equivalents
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	533,219	604,399
Interest rate swap | Prepaid expenses and other current assets
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	5,725	7,319
Level 1
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	533,219	604,399
Level 1 | Money Market Funds | Cash and cash equivalents
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	533,219	604,399
Level 1 | Interest rate swap | Prepaid expenses and other current assets
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	0	0
Level 2
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	5,725	7,319
Level 2 | Money Market Funds | Cash and cash equivalents
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	0	0
Level 2 | Interest rate swap | Prepaid expenses and other current assets
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	5,725	7,319
Level 3
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	0	0
Level 3 | Money Market Funds | Cash and cash equivalents
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	0	0
Level 3 | Interest rate swap | Prepaid expenses and other current assets
Fair Value By Fair Value Hierarchy Level [Line Items]
Financial Assets	$ 0	$ 0

Financial Instruments and Fai_4

Financial Instruments and Fair Value Measurements - Narrative (Details) - USD ($) $ in Millions	1 Months Ended	3 Months Ended			6 Months Ended
	Jun. 30, 2023	Jun. 30, 2023	Mar. 31, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022	Dec. 31, 2022
Fair Value by Fair Value Hierarchy Level [Line Items]
Investment	$ 52.1	$ 52.1			$ 52.1
Unfunded commitments	33.4	33.4			33.4
Capital contributions					16.8
Unrealized gain (loss) on investments		3.6		$ 0	5	$ 0
Proceeds from non marketable securities				$ 38
Impairment charges on investment			$ 5
Equity Securities, FV-NI	33	33			$ 33
Minimum
Fair Value by Fair Value Hierarchy Level [Line Items]
Investment fund, term					7 years
Investment fund, option to extend, term					2 years
Maximum
Fair Value by Fair Value Hierarchy Level [Line Items]
Investment fund, term					10 years
Investment fund, option to extend, term					3 years
Fair Value Measured at Net Asset Value Per Share
Fair Value by Fair Value Hierarchy Level [Line Items]
Equity securities without readily determinable fair value	52.1	52.1			$ 52.1		$ 32.3
Interest rate swap
Fair Value by Fair Value Hierarchy Level [Line Items]
Derivative, cash received	12.2
Derivative, notional amount	$ 1,800	1,800			1,800
Derivative, gain on derivative, net		$ 21.4			$ 15.7

Commitments and Contingencies (

Commitments and Contingencies (Details) - USD ($) $ in Millions	6 Months Ended
	Jun. 30, 2023	Dec. 31, 2022	May 31, 2022
Other Commitments [Line Items]
Amended contractual obligation			$ 550
Commitment unpaid	$ 342.3
Unfunded commitments	33.4
Standby Letters of Credit
Other Commitments [Line Items]
Letters of credit outstanding	11.1	$ 11.1
Private Equity Funds
Other Commitments [Line Items]
Payments for purchase obligations	110.6
Unfunded commitments	$ 33.4

Acquisitions and Dispositions -

Acquisitions and Dispositions - Narrative (Details) - USD ($) $ in Millions			1 Months Ended	3 Months Ended			6 Months Ended
	Apr. 01, 2022	Jan. 01, 2022	Apr. 30, 2023	Jun. 30, 2023	Jun. 30, 2022	Mar. 31, 2022	Jun. 30, 2023	Jun. 30, 2022
Transitional Services Agreement
Business Acquisition [Line Items]
Expenses recognized						$ 7
MoPub
Business Acquisition [Line Items]
Consideration paid		$ 1,030
Acquisition-related expense							$ 14.4
Expected tax deductible amount for goodwill				$ 694.5			694.5
Liabilities assumed in transaction				0			0
Wurl, Inc.
Business Acquisition [Line Items]
Consideration paid	$ 219.3
Acquisition-related expense	1.9
Consideration transferred	378.2
Business combination, equity interests issued and issuable	137.4
Consideration transferred, liabilities incurred	$ 22.7
Transferred indemnity holdback period	18 months
Revenue of acquiree since acquisition date					$ 11.4			$ 11.4
Pretax loss of acquiree since acquisition date					4.6
Wurl, Inc. | Portion at Other than Fair Value Measurement
Business Acquisition [Line Items]
Consideration transferred, liabilities incurred	$ 21.5
Wurl, Inc. | Class A Common Stock
Business Acquisition [Line Items]
Interests issued and issuable shares	2,579,692		90,000,000
Business combination, consideration transferred, cash and equity interests issued and issuable, earnout			$ 600
Certain Mobile Game Apps
Business Acquisition [Line Items]
Contingent consideration, costs				$ 29.8			$ 43
Asset acquisition, consideration transferred, contingent consideration, earn-out payment					$ 43.8			$ 75.5

Acquisitions and Dispositions_2

Acquisitions and Dispositions - Summary of the Fair Value of Identifiable Assets Acquired and Liabilities Assumed (Details) - USD ($) $ in Thousands		6 Months Ended
	Jan. 01, 2022	Jun. 30, 2023	Dec. 31, 2022
Business Acquisition [Line Items]
Cash and cash equivalents		$ 400
Goodwill		1,830,710	$ 1,823,755
MoPub
Business Acquisition [Line Items]
Goodwill		632,472
Total purchase consideration		1,030,332
MoPub | Advertiser Relationships
Business Acquisition [Line Items]
Intangible assets		212,700
Estimated useful life	9 years
MoPub | Publisher Relationships
Business Acquisition [Line Items]
Intangible assets		123,300
Estimated useful life	9 years
MoPub | Developed Technology
Business Acquisition [Line Items]
Intangible assets		61,800
Estimated useful life	5 years
MoPub | Tradename
Business Acquisition [Line Items]
Intangible assets		60
Estimated useful life	3 months
Wurl, Inc.
Business Acquisition [Line Items]
Accounts receivable and other current assets		15,194
Intangible assets		0
Goodwill		264,149
Property and equipment, net		363
Other assets		159
Accounts payable, accrued liabilities and other current liabilities		(12,854)
Deferred revenue		(209)
Deferred income tax liability		(5,235)
Total purchase consideration		378,167
Wurl, Inc. | Developed Technology
Business Acquisition [Line Items]
Intangible assets		$ 60,500
Estimated useful life		6 years
Wurl, Inc. | Tradename
Business Acquisition [Line Items]
Intangible assets		$ 14,700
Estimated useful life		10 years
Wurl, Inc. | Customer relationships
Business Acquisition [Line Items]
Intangible assets		$ 41,000
Estimated useful life		15 years

Acquisitions and Dispositions_3

Acquisitions and Dispositions - Supplemental Pro Forma Information (Details) - USD ($) $ in Thousands	3 Months Ended	6 Months Ended
	Jun. 30, 2022	Jun. 30, 2022
Business Combination and Asset Acquisition [Abstract]
Revenue	$ 776,231	$ 1,410,684
Net loss	$ (20,810)	$ (128,437)

Acquisitions and Dispositions_4

Acquisitions and Dispositions - Pro Forma Adjustments to Net Income (Loss) (Details) - USD ($) $ in Thousands	3 Months Ended	6 Months Ended
	Jun. 30, 2022	Jun. 30, 2022
Business Acquisition, Pro Forma Information, Nonrecurring Adjustment [Line Items]
Net loss	$ (20,810)	$ (128,437)
An (increase) in amortization expense related to the fair value of acquired identifiable intangible assets, net of the amortization expense already reflected in actual historical results
Business Acquisition, Pro Forma Information, Nonrecurring Adjustment [Line Items]
Net loss	0	(3,512)
A decrease in expenses related to the TSA
Business Acquisition, Pro Forma Information, Nonrecurring Adjustment [Line Items]
Net loss	0	7,000
An (increase) due to replacement stock awards
Business Acquisition, Pro Forma Information, Nonrecurring Adjustment [Line Items]
Net loss	0	(1,221)
A decrease in expenses related to transaction costs
Business Acquisition, Pro Forma Information, Nonrecurring Adjustment [Line Items]
Net loss	179	16,899
A decrease in expenses related to transaction bonuses
Business Acquisition, Pro Forma Information, Nonrecurring Adjustment [Line Items]
Net loss	1,101	1,101
An (increase) in income tax provision
Business Acquisition, Pro Forma Information, Nonrecurring Adjustment [Line Items]
Net loss	$ (292)	$ (4,625)

Goodwill and Intangible Asset_2

Goodwill and Intangible Assets - Summary of Goodwill Activity (Details) $ in Thousands	6 Months Ended
	Jun. 30, 2023 USD ($)
Goodwill [Roll Forward]
Balance at beginning of period	$ 1,823,755
Foreign currency translation	6,955
Balance at end of period	1,830,710
Operating Segments | Software Platform
Goodwill [Roll Forward]
Balance at beginning of period	1,478,014
Foreign currency translation	6,955
Balance at end of period	1,484,969
Operating Segments | Apps
Goodwill [Roll Forward]
Balance at beginning of period	345,741
Foreign currency translation	0
Balance at end of period	$ 345,741

Goodwill and Intangible Asset_3

Goodwill and Intangible Assets - Summary of Intangible Assets Acquired, Net (Details) - USD ($) $ in Thousands	6 Months Ended
	Jun. 30, 2023	Dec. 31, 2022
Acquired Finite-Lived Intangible Assets [Line Items]
Net Book Value	$ 1,493,996	$ 1,677,660
Long -Lived Intangible Assets
Acquired Finite-Lived Intangible Assets [Line Items]
Gross Carrying Value	2,737,185	2,693,921
Accumulated Amortization	(1,243,189)	(1,016,261)
Net Book Value	1,493,996	1,677,660
Total intangible assets
Acquired Finite-Lived Intangible Assets [Line Items]
Gross Carrying Value	2,784,321	2,739,712
Accumulated Amortization	(1,290,052)	(1,061,099)
Net Book Value	$ 1,494,269	1,678,613
Apps | Long -Lived Intangible Assets
Acquired Finite-Lived Intangible Assets [Line Items]
Weighted-average remaining useful life	4 years
Gross Carrying Value	$ 1,827,128	1,790,820
Accumulated Amortization	(1,004,234)	(836,375)
Net Book Value	$ 822,894	954,445
Apps | Short-Lived Intangible Assets
Acquired Finite-Lived Intangible Assets [Line Items]
Weighted-average remaining useful life	2 months 12 days
Gross Carrying Value	$ 47,136	45,791
Accumulated Amortization	(46,863)	(44,838)
Net Book Value	$ 273	953
Customer relationships | Long -Lived Intangible Assets
Acquired Finite-Lived Intangible Assets [Line Items]
Weighted-average remaining useful life	8 years 8 months 12 days
Gross Carrying Value	$ 516,700	515,084
Accumulated Amortization	(84,964)	(58,881)
Net Book Value	$ 431,736	456,203
User base | Long -Lived Intangible Assets
Acquired Finite-Lived Intangible Assets [Line Items]
Weighted-average remaining useful life	2 years 9 months 18 days
Gross Carrying Value	$ 68,817	68,817
Accumulated Amortization	(41,998)	(37,122)
Net Book Value	$ 26,819	31,695
License asset | Long -Lived Intangible Assets
Acquired Finite-Lived Intangible Assets [Line Items]
Weighted-average remaining useful life	2 years 6 months
Gross Carrying Value	$ 59,207	59,207
Accumulated Amortization	(23,952)	(16,901)
Net Book Value	$ 35,255	42,306
Developed technology | Long -Lived Intangible Assets
Acquired Finite-Lived Intangible Assets [Line Items]
Weighted-average remaining useful life	4 years 1 month 6 days
Gross Carrying Value	$ 206,769	206,060
Accumulated Amortization	(71,144)	(53,879)
Net Book Value	$ 135,625	152,181
Other | Long -Lived Intangible Assets
Acquired Finite-Lived Intangible Assets [Line Items]
Weighted-average remaining useful life	4 years 10 months 24 days
Gross Carrying Value	$ 58,564	53,933
Accumulated Amortization	(16,897)	(13,103)
Net Book Value	$ 41,667	$ 40,830

Goodwill and Intangible Asset_4

Goodwill and Intangible Assets - Summary of Finite-Lived Intangible Assets, Amortization Expenses (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022
Finite-Lived Intangible Assets [Line Items]
Amortization of intangible assets	$ 112,918	$ 142,769	$ 228,350	$ 263,780
Cost of revenue
Finite-Lived Intangible Assets [Line Items]
Amortization of intangible assets	96,138	126,237	194,782	230,856
Sales and marketing
Finite-Lived Intangible Assets [Line Items]
Amortization of intangible assets	$ 16,780	$ 16,532	$ 33,568	$ 32,924

Equity (Details)

Equity (Details) - USD ($)	3 Months Ended				6 Months Ended
	Jun. 30, 2023	Mar. 31, 2023	Jun. 30, 2022	Mar. 31, 2022	Jun. 30, 2023	Jun. 30, 2022	May 31, 2023	Feb. 28, 2022
Class of Stock [Line Items]
Stock repurchased, value	$ 503,448,000	$ 76,358,000	$ 210,830,000	$ 43,697,000
Class A Common Stock
Class of Stock [Line Items]
Stock repurchase program, authorized amount							$ 296,000,000	$ 750,000,000
Repurchases of stock - repurchase program (in shares)					30,880,452	6,643,412
Stock repurchased, value					$ 579,800,000	$ 254,500,000

Stock-based Compensation - Narr

Stock-based Compensation - Narrative (Details)			1 Months Ended		3 Months Ended	6 Months Ended
	Feb. 01, 2023 shares	Jan. 31, 2023 shares	Apr. 30, 2023 shares	Mar. 31, 2023 consecutiveTradingDay tranche shares	Jun. 30, 2023 $ / shares shares	Jun. 30, 2023 tranche $ / shares shares
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Number of vesting eligible traches | tranche				5
Number of trading day | consecutiveTradingDay				30
Performance period					5 years	5 years
Number of vesting traches | tranche						5
Performance Shares | Additional Participants
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Nonvested, weighted average grant date fair value (in dollar per share) | $ / shares					$ 8.76	$ 8.76
Performance Shares | Adam Foroughi | Chief Executive Officer
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Nonvested, weighted average grant date fair value (in dollar per share) | $ / shares					7.60	7.60
Performance Shares | Vasily Shikin | Chief Treasury Officers
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Nonvested, weighted average grant date fair value (in dollar per share) | $ / shares					$ 6.03	$ 6.03
Restricted Stock Units (RSUs)
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Number of shares stock option (in shares)						4,464,260
Restricted stock units granted (in dollars per share) | $ / shares						$ 13.43
Minimum | Restricted Stock Units (RSUs)
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Award vesting period						1 year
P S U Grants | Performance Shares
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Granted (in shares)				6,902,000
Number of shares available for grant (in shares)					3,451,000	3,451,000
Number of shares stock option (in shares)			3,451,000
Holding period						1 year
P S U Grants | Minimum | Performance Shares
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Award requisite service period						1 year 8 months 12 days
P S U Grants | Maximum | Performance Shares
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Award requisite service period						3 years 1 month 6 days
Employee Stock Purchase Plan | Class A Common Stock
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Shares purchased for award (in shares)					174,670
Maximum number of shares per employee (in shares)	3,500	590

Stock-based Compensation - Summ

Stock-based Compensation - Summary of Share-Based Payment Arrangement, Performance Shares, Outstanding Activity (Details) - P S U Grants	Jun. 30, 2023 $ / shares shares
Performance Shares
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	3,451,000
Performance Shares | Adam Foroughi | Chief Executive Officer
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	6,902,000
Performance Shares | Vasily Shikin | Chief Treasury Officers
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	6,902,000
Common Stock Price Target One
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Common stock, par or stated value per share (in dollars per share) | $ / shares	$ 36
Common Stock Price Target One | Performance Shares
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	690,200
Common Stock Price Target One | Performance Shares | Adam Foroughi | Chief Executive Officer
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	1,380,400
Common Stock Price Target One | Performance Shares | Vasily Shikin | Chief Treasury Officers
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	1,380,400
Common Stock Price Target Two
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Common stock, par or stated value per share (in dollars per share) | $ / shares	$ 46.75
Common Stock Price Target Two | Performance Shares
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	690,200
Common Stock Price Target Two | Performance Shares | Adam Foroughi | Chief Executive Officer
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	1,380,400
Common Stock Price Target Two | Performance Shares | Vasily Shikin | Chief Treasury Officers
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	1,380,400
Common Stock Price Target Three
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Common stock, par or stated value per share (in dollars per share) | $ / shares	$ 57.50
Common Stock Price Target Three | Performance Shares
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	690,200
Common Stock Price Target Three | Performance Shares | Adam Foroughi | Chief Executive Officer
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	1,380,400
Common Stock Price Target Three | Performance Shares | Vasily Shikin | Chief Treasury Officers
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	1,380,400
Common Stock Price Target Four
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Common stock, par or stated value per share (in dollars per share) | $ / shares	$ 68.25
Common Stock Price Target Four | Performance Shares
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	690,200
Common Stock Price Target Four | Performance Shares | Adam Foroughi | Chief Executive Officer
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	1,380,400
Common Stock Price Target Four | Performance Shares | Vasily Shikin | Chief Treasury Officers
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	1,380,400
Common Stock Price Target Five
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Common stock, par or stated value per share (in dollars per share) | $ / shares	$ 79
Common Stock Price Target Five | Performance Shares
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	690,200
Common Stock Price Target Five | Performance Shares | Adam Foroughi | Chief Executive Officer
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	1,380,400
Common Stock Price Target Five | Performance Shares | Vasily Shikin | Chief Treasury Officers
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
PSUs Eligible to Vest (in shares)	1,380,400

Stock-based Compensation - Su_2

Stock-based Compensation - Summary of Stock-based Payment Arrangement Expenses (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Stock-based compensation expense	$ 81,253	$ 57,156	$ 164,219	$ 101,796
Cost of revenue
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Stock-based compensation expense	1,317	2,706	2,633	3,758
Sales and marketing
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Stock-based compensation expense	19,413	13,432	36,096	20,351
Research and development
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Stock-based compensation expense	55,946	25,890	105,875	46,519
General and administrative
Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items]
Stock-based compensation expense	$ 4,577	$ 15,128	$ 19,615	$ 31,168

Earnings Per Share - Summary of

Earnings Per Share - Summary of Basic and Diluted Net Income (Loss) Per Share Attributable to Common Stockholders (Details) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended				6 Months Ended
	Jun. 30, 2023	Mar. 31, 2023	Jun. 30, 2022	Mar. 31, 2022	Jun. 30, 2023	Jun. 30, 2022
Numerator:
Net income (loss) attributable to AppLovin	$ 80,357	$ (4,518)	$ (21,748)	$ (115,257)	$ 75,839	$ (137,005)
Income attributable to options exercises by promissory notes	(314)		0		(290)	0
Income attributable to unvested early exercised options	(4)		0		(9)	0
Net income (loss) attributable to AppLovin common stockholders—Basic	$ 80,039		$ (21,748)		$ 75,540	$ (137,005)
Denominator:
Weighted average common shares used to compute net loss per share attributable to AppLovin common stockholders, basic (in shares)	356,957,059		373,912,724		365,013,736	372,932,509
Net loss per share attributable to AppLovin common stockholders, basic (in dollars per share)	$ 0.22		$ (0.06)		$ 0.21	$ (0.37)
Numerator:
Net income (loss) attributable to AppLovin	$ 80,357	$ (4,518)	$ (21,748)	$ (115,257)	$ 75,839	$ (137,005)
Income attributable to options exercises by promissory notes	(306)		0		(284)	0
Income attributable to unvested early exercised options	(4)		0		(8)	0
Net income (loss) attributable to AppLovin common stockholders—Basic	$ 80,047		$ (21,748)		$ 75,547	$ (137,005)
Denominator:
Weighted average common shares used to compute net loss per share attributable to AppLovin common stockholders, basic (in shares)	356,957,059		373,912,724		365,013,736	372,932,509
Weighted-average dilutive stock options and RSUs (in shares)	9,383,216		0		8,008,464	0
Weighted-average shares used in computing net income (loss) per share—Diluted (in shares)	366,340,275		373,912,724		373,022,200	372,932,509
Net income (loss) per share attributable to AppLovin common stockholders—Diluted (in dollars per share)	$ 0.22		$ (0.06)		$ 0.20	$ (0.37)

Earnings Per Share - Summary _2

Earnings Per Share - Summary of Antidilutive Potential Common Shares (Details) - shares	6 Months Ended
	Jun. 30, 2023	Jun. 30, 2022
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive potential common shares (in shares)	8,661,745	25,293,789
Stock options exercised for promissory notes
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive potential common shares (in shares)	1,399,999	1,774,999
Early exercised stock options
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive potential common shares (in shares)	8,324	512,249
Unvested RSAs
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive potential common shares (in shares)	0	60,579
Stock options
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive potential common shares (in shares)	955,658	13,196,979
Unvested RSUs and other
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive potential common shares (in shares)	5,547,615	9,316,138
ESPP
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive potential common shares (in shares)	750,149	432,845

Segments - Narrative (Details)

Segments - Narrative (Details)	6 Months Ended
	Jun. 30, 2023 segment
Segment Reporting [Abstract]
Number of operating segments	2
Number of reportable segments	2

Segments - Schedule of Segment

Segments - Schedule of Segment Reporting Information (Details) - USD ($) $ in Thousands	3 Months Ended			6 Months Ended
	Jun. 30, 2023	Jun. 30, 2022	Mar. 31, 2022	Jun. 30, 2023	Jun. 30, 2022
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Revenue	$ 750,165	$ 776,231		$ 1,465,570	$ 1,401,652
Adjusted EBITDA	333,514	269,744		607,212	545,973
Interest expense	(50,987)	(36,505)		(125,498)	(68,514)
Amortization, depreciation and write-offs				(248,100)	(281,677)
Stock-based compensation	(81,253)	(57,156)		(164,219)	(101,796)
Income (loss) before income taxes	95,802	17,368		92,449	(140,614)
MoPub
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Acquisition-related expense				(14,400)
Segment Reconciling Items
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Interest expense	(50,987)	(36,505)		(125,498)	(68,514)
Interest income and other, net	15,817	2,452		25,588	4,869
Amortization, depreciation and write-offs	(119,892)	(152,688)		(248,100)	(281,677)
Non-operating foreign exchange gain (loss)	(126)	819		546	1,277
Stock-based compensation	(81,253)	(57,156)		(164,219)	(101,796)
Acquisition-related expense	(247)	(1,921)		(764)	(16,735)
Publisher bonuses	0	0		0	(209,635)
Restructuring costs	(1,024)	(7,377)		(2,316)	(7,377)
Segment Reconciling Items | MoPub
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Publisher bonuses			$ (209,600)
MoPub acquisition transition services	0	0		0	(6,999)
Software Platform Revenue | Operating Segments
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Revenue	406,063	317,540		760,821	436,380
Adjusted EBITDA	272,886	196,744		491,580	432,299
Apps
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Revenue	344,102	458,691		704,749	965,272
Apps | Operating Segments
Segment Reporting, Reconciling Item for Operating Profit (Loss) from Segment to Consolidated [Line Items]
Revenue	344,102	458,691		704,749	965,272
Adjusted EBITDA	$ 60,628	$ 73,000		$ 115,632	$ 113,674

Credit Agreement (Details)

Credit Agreement (Details) - USD ($)		1 Months Ended
	Jan. 31, 2023	Jun. 30, 2023
Line of Credit Facility [Line Items]
Expiration period		91 days
Increase in maximum credit facility borrowing capacity		$ 10,000,000
Line of credit facility maximum borrowing capacity		610,000,000
Debt issuance costs		$ 4,000,000
Secured Overnight Financing Rate (SOFR) Overnight Index Swap Rate
Line of Credit Facility [Line Items]
Debt instrument, basis spread on variable rate	0.10%

Related Party Transactions (Det

Related Party Transactions (Details) - USD ($) $ / shares in Units, $ in Thousands	1 Months Ended	3 Months Ended				6 Months Ended
	May 31, 2023	Jun. 30, 2023	Mar. 31, 2023	Jun. 30, 2022	Mar. 31, 2022	Jun. 30, 2023	Jun. 30, 2022
Related Party Transaction [Line Items]
Stock repurchased, value		$ 503,448	$ 76,358	$ 210,830	$ 43,697
Class A Common Stock
Related Party Transaction [Line Items]
Repurchases of stock - repurchase program (in shares)						30,880,452	6,643,412
Stock repurchased, value						$ 579,800	$ 254,500
Class A Common Stock | Related Party
Related Party Transaction [Line Items]
Repurchases of stock - repurchase program (in shares)	15,952,381,000,000
Repurchased shares (in dollar per share)	$ 21
Stock repurchased, value	$ 335,000

Subsequent Events - Narrative (

Subsequent Events - Narrative (Details) - USD ($)	1 Months Ended	3 Months Ended				6 Months Ended		7 Months Ended
	Aug. 08, 2023	Jun. 30, 2023	Mar. 31, 2023	Jun. 30, 2022	Mar. 31, 2022	Jun. 30, 2023	Jun. 30, 2022	Aug. 08, 2023	May 31, 2023	Feb. 28, 2022
Subsequent Event [Line Items]
Stock repurchased, value		$ 503,448,000	$ 76,358,000	$ 210,830,000	$ 43,697,000
Class A Common Stock
Subsequent Event [Line Items]
Repurchases of stock - repurchase program (in shares)						30,880,452	6,643,412
Stock repurchased, value						$ 579,800,000	$ 254,500,000
Stock repurchase program, authorized amount									$ 296,000,000	$ 750,000,000
Subsequent Event
Subsequent Event [Line Items]
Stock repurchased, value	$ 21,000,000
Stock repurchase program, remaining authorized repurchase amount	107,400,000							$ 107,400,000
Stock repurchase program, authorized amount	$ 1,046,000,000							1,046,000,000
Subsequent Event | Class A Common Stock
Subsequent Event [Line Items]
Repurchases of stock - repurchase program (in shares)	784,833
Stock repurchased, value								$ 600,800,000