Exhibit 99.C
Execution Copy
CONFIDENTIALITY AGREEMENT
August 14, 2023
Sababa Holdings FREE, LLC
500 South Pointe Drive, Suite 240
Miami Beach, Florida 33139
Attention: Sir Martin E. Franklin
Ladies and Gentlemen:
In connection with your consideration of a possible negotiated transaction (the “Transaction”) between Sababa Holdings FREE, LLC or one of its controlled affiliates (“you” or “your”) and Whole Earth Brands, Inc. and its subsidiaries (collectively, the “Company”), you have requested certain information regarding the Company. In consideration of your receipt of such information, you agree as follows (this “Agreement”):
1. Confidential Information. All information or material (whether in written, oral, digital or other tangible or intangible form and whether or not such information is labeled or otherwise identified as confidential) concerning the Company or any of its affiliates which has been or is furnished to you or any of your Representatives (hereinafter defined) by or on behalf of the Company (including, for the avoidance of doubt, by its advisor, Jefferies LLC (“Jefferies”)) at any time in connection with or as a result of your review, evaluation or negotiation of a potential Transaction, including any confidential or proprietary information and material concerning the Company’s business or the Company’s or any of its affiliates’ past, present or future customers, suppliers, employees, contractors, technology or business, and all notes, analyses, compilations, forecasts, studies or other documents prepared by you or any of your Representatives that contain or reflect such information, together with any Transaction Information (as hereinafter defined), are referred to in this Agreement as the “Confidential Information.” For the purposes of the definition of Confidential Information, “information” and “material” includes, but shall not be limited to, know-how, data, patents, copyrights, trade secrets, processes, business rules, tools, business processes, techniques, programs, designs, reports, documents, interpretations, forecasts, records, formulae, marketing, advertising, financial, commercial, sales and programming materials, equipment configurations, system access codes and passwords, written materials, compositions, drawings, diagrams, computer programs, studies, works in progress, visual demonstrations, ideas, concepts, and other data. The term Confidential Information does not include information or material (i) that is or becomes generally available to the public other than as a result of an act or omission by you or any of your Representatives in violation of this Agreement, (ii) that you receive or have received on a non-confidential basis from a source other than the Company or any of its Representatives, provided that such source is not known to you after reasonable inquiry to be subject to a contractual, legal, fiduciary or other obligation of confidentiality with respect to such information, or (iii) that was independently developed by you or your Representatives without violating your obligations hereunder and without reference to, incorporation of or other use of any Confidential Information or information or material from any source that, after reasonable inquiry, is determined to be bound by an obligation of confidentiality to the Company or any of its Representatives. For purposes of this Agreement, in no instance shall Michael Franklin be deemed to be a Representative of the Company.