II. | Further information on the supervisory board candidate proposed for election under agenda item 6 above and reports by the management board |
1. | Further information on the supervisory board candidate proposed for election under agenda item 6 |
Ms. Aminata Ndiaye, Senior Vice President of Marketing, Digital & Customer Experience, Orange / Middle East & Africa, resident in Paris, France
Aminata Ndiaye has over fifteen years of successful experience in marketing, communication, mobile banking, digital transformation and management in the telecommunications industry.
After starting her career at Accenture in change management, she joined the Orange Group in 2004 driving a reshuffling of portfolios in the context of La Défense Enterprise branches merge.
In 2006, she integrated Sonatel (ranked 4th entity of the Orange Group in terms of revenues) to become head of fixed and broadband Marketing and Communication in Dakar. Thanks to her achievements, her assignments were then extended to mobile portfolio.
In 2013, she was appointed to the Executive Committee of Sonatel as Chief Marketing Officer. As such, she drives 60% of the company’s revenues. She defines the strategy on fixed, mobile, Internet and TV together with the brand positioning. She is also board member of several affiliates of the Sonatel group which footprint covers five countries (Senegal, Mali, Conakry Guinea, Bissau Guinea, Sierra Leone) weighing EUR 1.5 billion of annual revenues with a 45% of EBITDA margin.
In 2015, she is given the challenge to straighten the Orange Money line of business together with her Chief Marketing Officer position. She then launches the new Orange Money Division (sales, marketing, operations and compliance) with great success recognized at the Group level through the “2016 Grand Prix Orange Money” award thanks to the outstanding performance delivered by the acceleration plan she has put in place. Overall, within three years, revenues have been multiplied by 18 together with further improvements gaining the leadership in money transfer and business becoming profitable after five years of loss.
Meanwhile, benchmark performance delivered by her teams on Customer Base Management leads to thesetting-up within her division of a regional skill center operating for six countries.
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