Exhibit 99.1

KONTOOR BRANDS, INC. COMPLETES SEPARATION FROM VF CORPORATION
● Creates global lifestyle apparel leader with iconic denim brands
● Shares to begin trading on NYSE today under ticker symbol “KTB”
GREENSBORO, N.C. – May 23, 2019 – Kontoor Brands, Inc. today announced that it has completed the previously announced separation from VF Corporation and is now a global, independent, publicly traded company, headquartered in Greensboro, N.C. Kontoor Brands shares will begin trading today on the New York Stock Exchange under the ticker symbol “KTB.”
“This is a historic day for everyone connected with Kontoor as we now accelerate to the next stage of our journey as a public company,” said Scott Baxter, President & CEO of Kontoor Brands. “Since the separation from VF was first announced last August, we have planned for this moment, and we are fully prepared to succeed. We are grateful to the VF and Kontoor teams that worked collaboratively tostand-up this terrific organization. We have a historic opportunity ahead of us. We are confident that Kontoor and its brands are positioned for value-creating performance.”
A Global Leader in Lifestyle Apparel
Kontoor is a global lifestyle apparel company, founded with an iconic brand portfolio including two of the world’s most beloved denim brands:Wrangler® andLee®. Combined, theWrangler®andLee® brands have been denim must-haves for loyal consumers for more than 200 years. Today, the brands have significant global scale and strong relationships with winning retailers ande-commerce platforms.
Strategic Priorities
Kontoor is focused on pursuing five strategic priorities: 1) scaling its advantage in the core denim business; 2) accelerating its positions in high-value segments, channels and geographies; 3) building advantaged positions to reach new consumers; 4) driving an unwavering focus on margin expansion and improving capital efficiency and 5) creating a highly engaged and performance-driven team.
Kontoor is determined to deliver consistent and reliable shareholder returns through solid execution and an efficient long-term Total Shareholder Return (TSR) operating model, underpinned by strong margins and cash flow generation. The long-term TSR model assumes an approximate 5 percent dividend yield,2-3 percent margin expansion and1-2 percent revenue growth, equating to8-10 percent annualized returns. This TSR algorithm does not incorporate share repurchases, M&A or multiple expansion.
Share Distribution
The separation was achieved through the distribution of 100 percent of the shares of Kontoor Brands to holders of VF common stock. VF shareholders entitled to receive the distribution received a book-entry account statement or a credit to their brokerage account reflecting their ownership of Kontoor Brands common stock.
The distribution of Kontoor Brands’ shares was completed after the market close on May 22, 2019, with VF shareholders receiving one share of Kontoor Brands common stock for every seven shares of VF common stock held at the close of business on the record date of May 10, 2019. Fractional shares of Kontoor Brands common stock were not distributed. Any fractional share of Kontoor Brands common stock otherwise issuable to a VF shareholder will be sold in the open market on such shareholder’s behalf, and such shareholder will receive a cash payment for the fractional share based on its pro rata portion of the net cash proceeds from all sales of fractional shares.