Live streaming revenues in the third quarter of 2020 increased by 41.3% to RMB2,348.7 million (US$344.3 million) from RMB1,662.4 million in the same period of 2019. This increase was primarily due to the Company’s optimization of its platform’s interactive features to further cultivate the paying habits of its existing users as well as its continuous refinement of event models to attract new paying users.
Advertising and other revenues in the third quarter of 2020 increased to RMB197.8 million (US$29.0 million) from RMB196.1 million in the same period of 2019, primarily attributable to the Company’s enhanced brand recognition and the corresponding increase in demand for streamers’ integrated advertising and promotion solutions.
Cost of revenues in the third quarter of 2020 increased by 41.2% to RMB2,177.1 million (US$319.1 million) from RMB1,541.7 million in the same period of 2019, primarily due to the increases in revenue sharing fees and content costs.
Revenue sharing fees and content costs in the third quarter of 2020 increased by 48.9% to RMB1,949.1 million (US$285.7 million) from RMB1,308.8 million in the same period of 2019. Such increase was primarily due to the following reasons: 1) increases in revenue sharing fees, which were mainly attributable to increased total net revenues and higher incentives paid to streamers during certain notable fans events, 2) increases in investment in quality streamers in overseas markets, such as Japan, which was in line with the Company’s content expansion initiatives, 3) increases in eSports-related content costs and broadcast rights expenses as the Company ramped up its content production and broadcast initiatives for the second half of 2020.
Bandwidth costs in the third quarter of 2020 increased by 12.1% to RMB169.1 million (US$24.8 million) from RMB150.8 million in the same period of 2019, primarily due to the Company’s increased user growth and improved user engagement, which were partially offset by the efficiency improvements resulting from the Company’s technical upgrades.
Gross profit in the third quarter of 2020 increased by 16.6% to RMB369.4 million (US$54.2 million) from RMB316.8 million in the same period of 2019. Gross margin in the third quarter of 2020 was 14.5%, compared with 17.0% in the same period of 2019.
Sales and marketing expenses in the third quarter of 2020 decreased by 7.5% to RMB160.3 million (US$23.5 million) from RMB173.2 million in the same period of 2019, primarily attributable to the decrease in share-based compensation expenses recognized in the third quarter of 2019 following the Company’s IPO.
Research and development expenses in the third quarter of 2020 decreased by 8.6% to RMB109.6 million (US$16.1 million) from RMB119.9 million in the same period of 2019, mainly due to the decrease in share-based compensation expenses recognized in the third quarter of 2019 following the Company’s IPO, which was partially offset by both the increase in expenditures for the research and development of new products and increased headcount of the Company’s overseas research and development personnel.
General and administrative expenses in the third quarter of 2020 decreased by 59.6% to RMB94.2 million (US$13.8 million) from RMB232.9 million in the same period of 2019, mainly due to the decrease in share-based compensation expenses recognized in the third quarter of 2019 following the Company’s IPO, which was partially offset by the increase in professional service fees.
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