REVENUE | REVENUE Revenue recognition The Company recognizes revenue when it satisfies a performance obligation by transferring control of the promised goods and services to a customer, in an amount that reflects the consideration that it expects to receive in exchange for those goods or services. This is achieved through applying the following five-step model: • Identification of the contract, or contracts, with a customer • Identification of the performance obligations in the contract • Determination of the transaction price • Allocation of the transaction price to the performance obligations in the contract • Recognition of revenue when, or as, the Company satisfies a performance obligation The Company generates substantially all of its revenue from contracts with customers, whether formal or implied. Sales taxes collected from customers are remitted to the appropriate taxing jurisdictions and are excluded from sales revenue as the Company considers itself a pass-through conduit for collecting and remitting sales taxes, with the exception of taxes assessed during the procurement process of select inventories. Shipping and handling costs are included in cost of sales. Revenues from product and services sales are recognized when control of the goods is transferred to the customer which occurs at a point in time typically upon shipment to the customer or completion of the service. This standard applies to all contracts with customers, except for contracts that are within the scope of other standards, such as leases, insurance, collaboration arrangements and financial instruments. Based upon the nature of the products the Company sells, its customers have limited rights of return which are immaterial. Discounts provided by the Company to customers at the time of sale are recognized as a reduction in sales as the products are sold. Warranty obligations associated with the sale of our products are assurance-type warranties that are a guarantee of the product’s intended functionality and, therefore, do not represent a distinct performance obligation within the context of the contract. Warranty expense is included in cost of sales. We apply a practical expedient to expense direct costs of obtaining a contract when incurred because the amortization period would have been one year or less. Under its contracts with customers, the Company stands ready to deliver product upon receipt of a purchase order. Accordingly, the Company has no performance obligations under its contracts until its customers submit a purchase order. The Company does not enter into commitments to provide goods or services that have terms greater than one year. In limited cases, the Company does require payment in advance of shipping product. Typically, product is shipped within a few days after prepayment is received. These prepayments are recorded as contract liabilities on the consolidated balance sheet and are included in accounts payable and accrued liabilities (Note 9). As the performance obligation is part of a contract that has an original expected duration of less than one year, the Company has applied the practical expedient under ASC 606 to omit disclosures regarding remaining performance obligations. When the Company transfers goods or services to a customer, payment is due, subject to normal terms, and is not conditional on anything other than the passage of time. Typical payment terms range from due upon receipt to 30 days, depending on the type of customer and relationship. At contract inception, the Company expects that the period of time between the transfer of goods to the customer and when the customer pays for those goods will be less than one year, which is consistent with the Company’s standard payment terms. Accordingly, the Company has elected the practical expedient under ASC 606 to not adjust for the effects of a significant financing component. As such, these amounts are recorded as receivables and not contract assets. The following table summarizes transactions within contract liabilities for the nine months ended September 30, 2019 : Balance, December 31, 2018 $ 136,213 Revenue recognized related to payments included in the December 31, 2018 balance (38,405 ) Payments received for which performance obligations have not been satisfied 217,195 Balance, March 31, 2019 315,003 Revenue recognized related to payments included in the March 31, 2019 balance (77,265 ) Payments received for which performance obligations have not been satisfied 1,493,645 Balance, June 30, 2019 1,731,383 Revenue recognized related to payments included in the June 30, 2019 balance (1,659,056 ) Payments received for which performance obligations have not been satisfied 1,345,633 Balance, September 30, 2019 $ 1,417,960 The table below sets forth the disaggregation of revenue by product category for the periods indicated below: Three Months Ended Nine Months Ended 2019 2018 2019 2018 Product Revenue Paint protection film $ 26,527,586 $ 22,533,967 $ 66,150,360 $ 64,672,721 Window film 3,522,815 2,125,910 8,526,886 5,662,725 Other 764,850 755,872 2,618,217 2,163,425 Total 30,815,251 25,415,749 77,295,463 72,498,871 Service Revenue Software $ 859,432 $ 653,090 $ 2,378,944 $ 1,886,176 Cutbank credits 1,957,224 1,641,337 5,487,320 4,583,739 Installation labor 1,843,936 1,414,326 4,790,279 3,854,328 Training 142,155 90,823 485,592 304,621 Total 4,802,747 3,799,576 13,142,135 10,628,864 Total $ 35,617,998 $ 29,215,325 $ 90,437,598 $ 83,127,735 Because many of our international customers require us to ship their orders to freight forwarders located in the United States, we cannot be certain about the ultimate destination of the product. The following table represents our estimate of sales by geographic regions based on our understanding of ultimate product destination based on customer interactions, customer locations and other factors: Three Months Ended Nine Months Ended 2019 2018 2019 2018 United States $ 15,738,762 $ 13,334,294 $ 44,745,859 $ 33,148,006 China 9,359,531 8,035,746 17,006,451 25,289,752 Canada 4,937,514 3,659,902 13,253,413 11,912,203 Continental Europe 1,945,104 1,606,842 5,341,164 4,610,313 United Kingdom 1,032,399 638,023 2,842,682 2,073,656 Asia Pacific 1,168,570 966,709 3,100,088 2,185,023 Latin America 578,055 362,749 1,576,864 1,593,987 Middle East/Africa 770,842 550,783 2,374,321 2,136,786 Other 87,221 60,277 196,756 178,009 Total $ 35,617,998 $ 29,215,325 $ 90,437,598 $ 83,127,735 Our largest customer accounted for 26.3% and 27.4% of our net sales during the three months ended September 30, 2019 and 2018 , respectively. Our largest customer accounted for 18.8% and 30.1% of our net sales during the nine months ended September 30, 2019 and 2018 , respectively. As of September 30, 2019 and December 31, 2018 |