Advantage Solutions (ADV) 10-Q 9 Aug 21 2021 Q2 Quarterly report Financial data

Cover Page

Cover Page - shares	6 Months Ended
	Jun. 30, 2021	Aug. 06, 2021
Document Information [Line Items]
Entity Registrant Name	Advantage Solutions Inc.
Entity Central Index Key	0001776661
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Document Type	10-Q
Document Period End Date	Jun. 30, 2021
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2021
Document Quarterly Report	true
Document Transition Report	false
Entity Current Reporting Status	Yes
Entity Filer Category	Accelerated Filer
Entity Small Business	false
Entity Shell Company	false
Entity Emerging Growth Company	false
Entity File Number	001-38990
Entity Interactive Data Current	Yes
Entity Incorporation State Country Code	DE
Entity Common Stock, Shares Outstanding		318,573,562
Entity Tax Identification Number	83-4629508
Title of 12(b) Security	Class A common stock, $0.0001 par value per share
Trading Symbol	ADV
Security Exchange Name	NASDAQ
Entity Address, Address Line One	15310 Barranca Parkway
Entity Address, Address Line Two	Suite 100
Entity Address, City or Town	Irvine
Entity Address, State or Province	CA
Entity Address, Postal Zip Code	92618
City Area Code	949
Local Phone Number	797-2900
Warrant [Member]
Document Information [Line Items]
Title of 12(b) Security	Warrants exercisable for one share of Class A common stock at an exercise price of $11.50 per share
Trading Symbol	ADVWW
Security Exchange Name	NASDAQ

CONDENSED CONSOLIDATED BALANCE

CONDENSED CONSOLIDATED BALANCE SHEETS - USD ($) $ in Thousands	Jun. 30, 2021	Dec. 31, 2020
Current assets
Cash and cash equivalents	$ 159,782	$ 204,301
Restricted cash	17,380	15,665
Accounts receivable, net of allowance for expected credit losses of $18,155 and $16,377, respectively	641,136	574,142
Prepaid expenses and other current assets	110,369	105,643
Total current assets	928,667	899,751
Property and equipment, net	63,130	80,016
Goodwill	2,181,191	2,163,339
Other intangible assets, net	2,365,280	2,452,796
Investments in unconsolidated affiliates	117,098	115,624
Other assets	66,095	65,966
Total assets	5,721,461	5,777,492
Current liabilities
Current portion of long-term debt	13,303	63,745
Accounts payable	206,436	195,452
Accrued compensation and benefits	118,695	142,136
Other accrued expenses	129,548	121,758
Deferred revenues	53,881	51,898
Total current liabilities	521,863	574,989
Long-term debt, net of current portion	2,027,097	2,029,328
Deferred income tax liabilities	483,146	491,242
Warrant liability	19,701	21,234
Other long-term liabilities	133,167	141,910
Total liabilities	3,184,974	3,258,703
Redeemable noncontrolling interest	1,823	0
Equity attributable to stockholders of Advantage Solutions Inc.
Preferred stock, no par value, 10,000,000 shares authorized; none issued and outstanding as of June 30, 2021 and December 31, 2020, respectively	0	0
Common stock, $0.0001 par value, 3,290,000,000 shares authorized; 318,496,390 and 318,425,182 shares issued and outstanding as of June 30, 2021 and December 31, 2020, respectively	32	32
Additional paid in capital	3,361,262	3,348,546
Accumulated deficit	(915,096)	(921,101)
Loans to Karman Topco L.P.	(6,328)	(6,316)
Accumulated other comprehensive (loss) income	(1,122)	674
Total equity attributable to stockholders of Advantage Solutions Inc.	2,438,748	2,421,835
Nonredeemable noncontrolling interest	95,916	96,954
Total stockholders' equity	2,534,664	2,518,789
Total liabilities, redeemable noncontrolling interest, and stockholders' equity	$ 5,721,461	$ 5,777,492

CONDENSED CONSOLIDATED BALANC_2

CONDENSED CONSOLIDATED BALANCE SHEETS (Parenthetical) - USD ($) $ in Thousands	Jun. 30, 2021	Dec. 31, 2020
Accounts receivable, net of allowances	$ 18,155	$ 16,377
Preferred stock, par value	$ 0	$ 0
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common Stock, Par or Stated Value Per Share	$ 0.0001	$ 0.0001
Common stock, shares authorized	3,290,000,000	3,290,000,000
Common stock, shares issued	318,496,390	318,425,182
Common stock, shares outstanding	318,496,390	318,425,182

CONSOLIDATED STATEMENTS OF OPER

CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (LOSS) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020	Jun. 30, 2021	Jun. 30, 2020
Revenues	$ 849,954	$ 641,543	$ 1,640,975	$ 1,520,939
Cost of revenues (exclusive of depreciation and amortization shown separately below)	698,226	509,923	1,351,565	1,256,616
Selling, general, and administrative expenses	46,607	80,569	87,088	121,625
Recovery from Take 5		(7,700)		(7,700)
Depreciation and amortization	62,674	58,748	122,287	118,957
Total operating expenses	807,507	641,540	1,560,940	1,489,498
Operating income	42,447	3	80,035	31,441
Other (income) expenses:
Change in fair value of warrant liability	(7,059)	0	(1,533)	0
Interest expense, net	37,189	51,521	68,054	103,315
Total other (income) expenses	30,130	51,521	66,521	103,315
Income (loss) before income taxes	12,317	(51,518)	13,514	(71,874)
Provision for (benefit from) income taxes	6,563	(13,704)	8,306	(12,337)
Net income (loss)	5,754	(37,814)	5,208	(59,537)
Less: net loss attributable to noncontrolling interest	(367)	(410)	(797)	(425)
Net income (loss) attributable to stockholders of Advantage Solutions Inc.	6,121	(37,404)	6,005	(59,112)
Other comprehensive income (loss), net of tax:
Foreign currency translation adjustments	624	1,843	(1,796)	(6,317)
Total comprehensive income (loss) attributable to stockholders of Advantage Solutions Inc.	$ 6,745	$ (35,561)	$ 4,209	$ (65,429)
Net income (loss) per common share:
Basic	$ 0.02	$ (0.18)	$ 0.02	$ (0.29)
Diluted	$ 0	$ (0.18)	$ 0.01	$ (0.29)
Weighted-average number of common shares:
Basic	318,464,596	203,750,000	318,035,355	203,750,000
Diluted	323,294,273	203,750,000	321,350,145	203,750,000

CONSOLIDATED STATEMENTS OF STOC

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY - USD ($) $ in Thousands	Total	Exercise of Warrants	Common Stock	Common StockExercise of Warrants	Additional Paid-in Capital	Additional Paid-in CapitalExercise of Warrants	Accumulated Deficit	Loans to Parent	Accumulated Other Comprehensive Income (Loss)	Advantage Solutions Inc. Stockholders' Equity	Advantage Solutions Inc. Stockholders' EquityExercise of Warrants	Nonredeemable noncontrolling Interests
Balance at Dec. 31, 2019	$ 1,669,806		$ 20		$ 2,337,471		$ (745,295)	$ (6,244)	$ (8,153)	$ 1,577,799		$ 92,007
Balance, Shares at Dec. 31, 2019			203,750,000
Net income (loss)	(59,537)						(59,112)			(59,112)		(425)
Foreign currency translation adjustments	(10,416)								(6,317)	(6,317)		(4,099)
Total comprehensive income (loss)	(69,953)									(65,429)		(4,524)
Loans to Karman Topco L.P.	(38)							(38)		(38)
Equity-based compensation	1,650				1,650					1,650
Balance at Jun. 30, 2020	1,601,465		$ 20		2,339,121		(804,407)	(6,282)	(14,470)	1,513,982		87,483
Balance, Shares at Jun. 30, 2020			203,750,000
Balance at Mar. 31, 2020	1,635,634		$ 20		2,337,471		(767,003)	(6,244)	(16,313)	1,547,931		87,703
Balance, Shares at Mar. 31, 2020			203,750,000
Net income (loss)	(37,814)						(37,404)			(37,404)		(410)
Foreign currency translation adjustments	2,033								1,843	1,843		190
Total comprehensive income (loss)	(35,781)									(35,561)		(220)
Loans to Karman Topco L.P.	(38)							(38)		(38)
Equity-based compensation	1,650				1,650					1,650
Balance at Jun. 30, 2020	1,601,465		$ 20		2,339,121		(804,407)	(6,282)	(14,470)	1,513,982		87,483
Balance, Shares at Jun. 30, 2020			203,750,000
Balance at Dec. 31, 2020	2,518,789		$ 32		3,348,546		(921,101)	(6,316)	674	2,421,835		96,954
Balance, Shares at Dec. 31, 2020			318,425,182
Net income (loss)	5,222						6,005			6,005		(783)
Foreign currency translation adjustments	(2,287)								(1,796)	(1,796)		(491)
Total comprehensive income (loss)	2,935									4,209		(1,274)
Loans to Karman Topco L.P.	(12)							(12)		(12)
Redemption of noncontrolling interest	(200)				(436)					(436)		236
Equity-based compensation	(7,110)				(7,110)					(7,110)
Vesting of restricted stock units, Shares			24,784
Stock-based compensation expense	20,204				20,204					20,204
Shares issued upon vesting of restricted stock units, Shares			41,424
Shares issued upon exercise of warrants		$ 58				$ 58					$ 58
Shares issued upon exercise of warrants, Shares				5,000
Balance at Jun. 30, 2021	2,534,664		$ 32		3,361,262		(915,096)	(6,328)	(1,122)	2,438,748		95,916
Balance, Shares at Jun. 30, 2021			318,496,390
Balance at Mar. 31, 2021	2,520,944		$ 32		3,354,383		(921,217)	(6,322)	(1,746)	2,425,130		95,814
Balance, Shares at Mar. 31, 2021			318,449,966
Net income (loss)	5,768						6,121			6,121		(353)
Foreign currency translation adjustments	843								624	624		219
Total comprehensive income (loss)	6,611									6,745		(134)
Loans to Karman Topco L.P.	(6)							(6)		(6)
Redemption of noncontrolling interest	(200)				(436)					(436)		236
Equity-based compensation	(3,061)				(3,061)					(3,061)
Stock-based compensation expense	10,318				10,318					10,318
Shares issued upon vesting of restricted stock units, Shares			41,424
Shares issued upon exercise of warrants		$ 58				$ 58					$ 58
Shares issued upon exercise of warrants, Shares				5,000
Balance at Jun. 30, 2021	$ 2,534,664		$ 32		$ 3,361,262		$ (915,096)	$ (6,328)	$ (1,122)	$ 2,438,748		$ 95,916
Balance, Shares at Jun. 30, 2021			318,496,390

CONSOLIDATED STATEMENTS OF CASH

CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($) $ in Thousands	6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020
CASH FLOWS FROM OPERATING ACTIVITIES
Net income (loss)	$ 5,208	$ (59,537)
Adjustments to reconcile net loss to net cash provided by operating activities
Noncash interest expense, net	419	8,120
Depreciation and amortization	122,287	118,957
Change in fair value of warrant liability	(1,533)	0
Fair value adjustments related to contingent consideration	3,361	9,532
Deferred income taxes	(7,403)	2,658
Equity-based compensation of Topco	(7,110)	1,650
Stock-based compensation	20,204
Equity in earnings of unconsolidated affiliates	(3,260)	(1,750)
Distribution received from unconsolidated affiliates	1,154	221
Noncash losses (gains) related to lease abandonments	1,241	(25,825)
Loss on disposal of property and equipment	6,199	10,978
Changes in operating assets and liabilities, net of effects from purchases of businesses:
Accounts receivable	(64,802)	190,720
Prepaid expenses and other assets	3,309	49,796
Accounts payable	8,901	(44,723)
Accrued compensation and benefits	(23,224)	(26,649)
Deferred revenues	1,717	5,154
Other accrued expenses and other liabilities	(10,744)	(4,875)
Net cash provided by operating activities	55,924	234,427
CASH FLOWS FROM INVESTING ACTIVITIES
Purchase of businesses, net of cash acquired	(20,426)	(51,389)
Purchase of property and equipment	(12,958)	(15,425)
Net cash used in investing activities	(33,384)	(66,814)
CASH FLOWS FROM FINANCING ACTIVITIES
Borrowings under lines of credit	41,736	97,658
Payments on lines of credit	(92,756)	(98,640)
Proceeds from accounts receivable securitization facility		120,000
Proceeds from issuance of long-term debt		2,787
Principal payments on long-term debt	(6,849)	(13,281)
Contingent consideration payments	(6,247)	(7,641)
Holdback payments	(173)
Redemption of noncontrolling interest	(200)
Net cash (used in) provided by financing activities	(64,489)	100,883
Net effect of foreign currency fluctuations on cash	(855)	(5,860)
Net change in cash, cash equivalents and restricted cash	(42,804)	262,636
Cash, cash equivalents and restricted cash, beginning of period	219,966	199,025
Cash, cash equivalents and restricted cash, end of period	177,162	461,661
SUPPLEMENTAL CASH FLOW INFORMATION
Purchase of property and equipment recorded in accounts payable and accrued expenses	$ 628	25
Note payable related to settlement of contingent consideration		$ 5,982

Organization and Significant Ac

Organization and Significant Accounting Policies	6 Months Ended
	Jun. 30, 2021
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Organization and Significant Accounting Policies	1. Organization and Significant Accounting Policies Advantage Solutions Inc. (“Advantage” or the “Company”) is a provider of outsourced solutions to consumer goods companies and retailers. On September 7, 2020, ASI Intermediate Corp., then known as Advantage Solutions Inc. (“ASI”), entered into an agreement and plan of merger (as amended, modified, supplemented or waived, the “Merger Agreement”), with Conyers Park II Acquisition Corp., a Delaware corporation (“Conyers Park”), now known as Advantage Solutions Inc., CP II Merger Sub, Inc., a Delaware corporation and wholly owned subsidiary of Conyers Park (“Merger Sub”), and Karman Topco L.P., then the parent company of ASI (“Topco”). Conyers Park neither engaged in any operations nor generated any revenue. Based on Conyers Park’s business activities, it was a “shell company” as defined under the Securities Exchange Act of 1934, as amended (the “Exchange Act”). On October 28, 2020 (the “Closing Date”), Conyers Park consummated the merger pursuant to the Merger Agreement, and Merger Sub was merged with and into ASI with ASI surviving the merger as a wholly owned subsidiary of Conyers Park (the “Merger” and, together with the other transactions contemplated by the Merger Agreement, the “Transactions”). On the Closing Date, and in connection with the closing of the Transactions (the “Closing”), Conyers Park changed its name to Advantage Solutions Inc. and ASI changed its name to ASI Intermediate Corp. The Company’s Class A common stock is listed on the Nasdaq Global Select Market under the symbol “ADV” and warrants to purchase the Class A common stock at an exercise price of $11.50 per share are listed on the Nasdaq Global Select Market under the symbol “ADVWW”. Basis of Presentation The accompanying unaudited condensed consolidated financial statements include the accounts of the Company and its subsidiaries. The unaudited condensed consolidated financial statements do not include all of the information required by accounting principles generally accepted in the United States (“ U.S. GAAP COVID-19 COVID-19 continues The COVID-19 pandemic Such estimates and assumptions affect, among other things, the Company’s goodwill, long-lived asset and indefinite-lived intangible asset valuation, assessment of the annual effective tax rate and the allowance for expected credit losses. Events and changes in circumstances, including those resulting from the impacts of COVID-19, will Recent Accounting Standards Recent Accounting Standards Adopted by the Company In December 2019, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2019-12, 2019-12”), 2019-12 2019-12 Accounting Standards Recently Issued but Not Yet Adopted by the Company In March 2020, the FASB issued ASU 2020-04, In May 2021, the FASB issued ASU 2021-04, 470-50), 815-40): All other new accounting pronouncements issued, but not yet effective or adopted have been deemed to be not relevant to the Company and, accordingly, are not expected to have a material impact once adopted.

Revenue Recognition

Revenue Recognition	6 Months Ended
	Jun. 30, 2021
Revenue from Contract with Customer [Abstract]
Revenue Recognition	2. Revenue Recognition The Company recognizes revenue when control of promised goods or services are transferred to the client in an amount that reflects the consideration that the Company expects to be entitled to in exchange for such goods or services. Substantially all of the Company’s contracts with clients involve the transfer of a service to the client, which represents a performance obligation that is satisfied over time because the client simultaneously receives and consumes the benefits of the services provided. In most cases, the contracts consist of a performance obligation that is comprised of a series of distinct services that are substantially the same and that have the same pattern of transfer (i.e., distinct days of service). For these contracts, the Company allocates the ratable portion of the consideration based on the services provided in each period of service to such period. Revenues related to the sales segment are primarily recognized in the form of commissions, fee-for-service, in-store e-commerce Marketing segment revenues are primarily recognized in the form of fee-for-service in-person The Company disaggregates revenues from contracts with clients by reportable segment. Revenues within each segment are further disaggregated between brand-centric services and retail-centric services. Brand-centric services are centered on providing solutions to support manufacturers’ sales and marketing strategies. Retail-centric services are centered on providing solutions to retailers. Disaggregated revenues were as follows: Three Months Ended June 30, Six Months Ended June 30, 2021 2020 2021 2020 (in thousands) Sales brand-centric services $ 321,876 $ 278,807 $ 615,407 $ 596,405 Sales retail-centric services 239,768 181,432 480,561 371,632 Total sales revenues 561,644 460,239 1,095,968 968,037 Marketing brand-centric services 121,822 82,354 238,804 178,719 Marketing retail-centric services 166,488 98,950 306,203 374,183 Total marketing revenues 288,310 181,304 545,007 552,902 Total revenues $ 849,954 $ 641,543 $ 1,640,975 $ 1,520,939 Contract liabilities represent deferred revenues which are cash payments that are received in advance of the Company’s satisfaction of the applicable obligation and are included in Deferred revenues in the Condensed Consolidated Balance Sheets. Deferred revenues are recognized as revenues when the related services are performed for the client. Revenues recognized during the three and six months ended June 30, 2021 that were included in Deferred revenues as of December 31, 2020 were $5.8 million and $31.9 million, respectively. Revenues recognized during the three and six months ended June 30, 2020 that were included in Deferred revenues as of December 31, 2019 were $3.2 million and $27.2 million, respectively.

Acquisitions

Acquisitions	6 Months Ended
	Jun. 30, 2021
Business Combinations [Abstract]
Acquisitions	3. Acquisitions 2021 Acquisitions During the six months ended June 30, 2021, the Company acquired three sales businesses. The acquisitions were accounted for under the acquisition method of accounting. As such, the purchase consideration for each acquired business was allocated to the acquired tangible and intangible assets and liabilities assumed based upon their respective fair values. Assets acquired and liabilities assumed in the business combination were recorded on the Company’s financial statements as of the acquisition date based upon the estimated fair value at such date. The excess of the purchase consideration over the estimated fair value of the net tangible and identifiable intangible assets acquired was recorded as goodwill. The allocation of the excess purchase price was based upon preliminary estimates and assumptions and is subject to revision when the Company receives final information. Accordingly, the measurement period for such purchase price allocations will end when the information, or the facts and circumstances, becomes available, but will not exceed twelve months. The results of operations of each acquired business has been included in the Condensed Consolidated Statements of Operations and Comprehensive Income (Loss) since its respective date of acquisition. The aggregate purchase price for the acquisitions referenced above was $27.0 million, which includes $20.4 million paid in cash, $5.1 million recorded as contingent consideration liabilities, and $1.4 million recorded as holdback amounts. Contingent consideration payments are determined based on future financial performance and payment obligations (as defined in the applicable purchase agreement) and are acquisition The preliminary fair values of the identifiable assets and liabilities of the acquisitions completed during the six months ended June 30, 2021, as of the applicable acquisition dates, are as follows: (in thousands) Consideration: Cash $ 20,426 Holdback 1,442 Fair value of contingent consideration 5,116 Total consideration $ 26,984 Recognized amounts of identifiable assets acquired and liabilities assumed: Assets Accounts receivable $ 3,382 Property and equipment 86 Identifiable intangible assets 11,083 Total assets 14,551 Liabilities Total liabilities 4,222 Redeemable noncontrolling interest 1,804 Total identifiable net assets 8,525 Goodwill arising from acquisitions $ 18,459 The identifiable intangible assets are amortized on a straight-line basis over their estimated useful lives. The preliminary fair value and estimated useful lives of the intangible assets acquired are as follows: (in thousands) Amount Weighted Life Client relationships $ 10,082 7 years Trade n 1,001 10 years Total identifiable intangible assets $ 11,083 11 The operating results of the businesses acquired during the six months ended June 30, 2021 contributed total revenues of $6.3 million and $10.9 million in the three and six months ended June 30, 2021, respectively. The Company has determined that the presentation of net income from the date of acquisition is impracticable due to the integration of the operations upon acquisition. During the three and six months ended June 30, 2021, the Company incurred an immaterial amount and $0.2 million, respectively, in transaction costs related to the acquisitions described above. These costs have been included in “Selling, general, and administrative expenses” in the Condensed Consolidated Statements of Operations and Comprehensive Income (Loss). 2020 Acquisitions The Company acquired three businesses during the six months ended June 30, 2020, of which two were sales businesses and a marketing agency in the United States. The acquisitions were accounted for under the acquisition method of accounting. As such, the purchase consideration for each acquired business was allocated to the acquired tangible and intangible assets and liabilities assumed based upon their respective fair values. Assets acquired and liabilities assumed in the business combination were recorded on the Company’s financial statements as of the acquisition date based upon the estimated fair value at such date. The excess of the purchase consideration over the estimated fair value of the net tangible and identifiable intangible assets acquired was recorded as goodwill. The results of operations of the business acquired by the Company have been included in the Condensed Consolidated Statements of Operations and Comprehensive Income (Loss) since the date of acquisition. The aggregate purchase price for the acquisitions referenced above was $72.1 million, which includes $51.4 million paid in cash, $17.2 million recorded as contingent consideration liabilities, and $3.5 million recorded as holdback amounts. The maximum potential payment outcome related to the acquisitions is $45.8 million. The goodwill related to the acquisitions represented the value paid for the assembled workforce, geographic presence, and expertise. Of the resulting goodwill relating to these acquisitions, $19.8 million is deductible for tax purposes. The fair values of the identifiable assets and liabilities of the acquisitions completed during the six months ended June 30, 2020, at the respective acquisition dates, are as follows: (in thousands) Consideration Cash $ 51,389 Holdbacks 3,488 Fair value of contingent consideration 17,210 Total consideration $ 72,087 Recognized amounts of identifiable assets acquired and liabilities assumed: Assets Accounts receivable $ 2,534 Other assets 2,907 Property and equipment 321 Identifiable intangible asset s 32,610 Total assets 38,372 Liabilities Total liabilities 4,242 Total identifiable net assets 34,130 Goodwill arising from acquisitions $ 37,957 The identifiable intangible assets are amortized on a straight-line basis over their estimated useful lives. The fair value and estimated useful lives of the intangible assets acquired are as follows: (in thousands) Amount Weighted Average Client relationships $ 32,610 10 years The operating results of the businesses acquired during the six months ended June 30, 2020 contributed total revenues of $15.8 million and $26.9 million in the three months and six months ended June 30, 2020, respectively. The Company has determined that the presentation of net income from the date of acquisition is impracticable due to the integration of the operations upon acquisition. During the three and six months ended June 30, 2020, the Company incurred an immaterial amount and $0.2 million, respectively, in transaction costs related to the acquisitions described above. These costs have been included in “Selling, general, and administrative expenses” in the Condensed Consolidated Statements of Operations and Comprehensive Income (Loss). Supplemental Pro Forma Information Supplemental information on a pro forma basis, presented as if the acquisitions executed during the period from January 1, 2021 to August 9, 2021 and for the year ended December 31, 2020, had been consummated as of the beginning of the comparative prior period, is as follows: Three Months Ended June 30, Six Months Ended June 30, 2021 2020 2021 2020 (in thousands, except per share data) Total revenues $ 852,157 $ 648,602 $ 1,646,090 $ 1,536,060 Net income (loss) attributable to stockholders of Advantage Solutions Inc. $ 6,032 $ (34,598 ) $ 6,231 $ (54,066 ) Basic net income (loss) per common share $ 0.02 $ (0.17 ) $ 0.02 $ (0.27 ) Diluted net income (loss) per common share $ 0.00 $ (0.17 ) $ 0.01 $ (0.27 ) T pro forma supplemental information is based on estimates and assumptions that the Company believes reasonable and reflects the pro forma impact of additional amortization related to the fair value of acquired intangible assets, the pro forma impact of acquisition costs which consisted of legal, advisory and due diligence fees and expenses, and the pro forma tax effect of the pro forma adjustments for the three and six months ended June 30, 2021 and 2020. This supplemental pro forma information has been prepared for comparative purposes and does not purport to be indicative of what would have occurred had the acquisition been consummated during the periods for which pro forma information is presented.

Goodwill and Intangible Assets

Goodwill and Intangible Assets	6 Months Ended
	Jun. 30, 2021
Goodwill and Intangible Assets Disclosure [Abstract]
Goodwill and Intangible Assets	4. Goodwill and Intangible Assets Changes in goodwill for the six months ended June 30, 2021 are as follows: Sales Marketing Total (in thousands) Gross carrying amount as of December 31, 2020 $ 2,114,378 $ 700,961 $ 2,815,339 Accumulated impairment charge (1) (652,000 ) — (652,000 ) Balance at December 31, 2020 $ 1,462,378 $ 700,961 $ 2,163,339 Acquisitions 18,459 — 18,459 Measurement period adjustments 179 (1,045 ) (866 ) Foreign exchange translation effects 259 — 259 Balance at June 30, 2021 $ 1,481,275 $ 699,916 $ 2,181,191 (1) During the fiscal year ended December 31, 2018, the Company recognized a non-cash The following tables set forth information for intangible assets: June 30, 2021 (in thousands) Weighted Gross Carrying Value Accumulated Amortization Accumulated (1) Net Carrying Value Finite-lived intangible assets: Client relationships 14 years $ 2,465,579 $ 1,067,784 $ — $ 1,397,795 Trade names 8 years 134,885 72,339 — 62,546 Developed technology 5 years 10,160 7,005 — 3,155 Covenant not to compete 5 years 6,100 4,316 — 1,784 Total finite-lived intangible assets 2,616,724 1,151,444 — 1,465,280 Indefinite-lived intangible assets: Trade names 1,480,000 — 580,000 900,000 Total other intangible assets $ 4,096,724 $ 1,151,444 $ 580,000 $ 2,365,280 (1) During the fiscal year ended December 31, 2018, the Company recognized a non-cash million related to the Company’s sales trade name as a result of the Company’s annual impairment test for indefinite-lived intangible assets. December 31, 2020 (in thousands) Weighted Gross Carrying Accumulated Accumulated Net Carrying Finite-lived intangible assets: Client relationships 14 years $ 2,455,360 $ 977,140 $ — $ 1,478,220 Trade names 8 years 134,220 66,209 — 68,011 Developed technology 5 years 10,160 5,989 — 4,171 Covenant not to compete 5 years 6,100 3,706 — 2,394 Total finite-lived intangible assets 2,605,840 1,053,044 — 1,552,796 Indefinite-lived intangible assets: Trade names 1,480,000 — 580,000 900,000 Total other intangible assets $ 4,085,840 $ 1,053,044 $ 580,000 $ 2,452,796 Amortization expenses included in the Consolidated Statements of Operatio n As of June 30, 2021, estimated future amortization expenses of the Company’s existing intangible assets are as follows: (in thousands) Remainder of 2021 $ 98,662 2022 194,917 2023 191,363 2024 189,968 2025 184,611 Thereafter 605,759 Total amortization expense $ 1,465,280

Debt

Debt	6 Months Ended
	Jun. 30, 2021
Debt Disclosure [Abstract]
Debt	5. Debt June 30, December 31, (in thousands) New Term Loan Facility $ 1,318,375 $ 1,325,000 Notes 775,000 775,000 New Revolving Credit Facility — 50,000 Notes payable and deferred obligations 2,953 3,618 2,096,328 2,153,618 Less: current portion 13,303 63,745 Less: debt issuance costs 55,928 60,545 Long-term debt, net of current portion $ 2,027,097 $ 2,029,328 As of June 30, 2021, the Company had $1.3 billion of debt outstanding under the New Term Loan Facility and $775.0 million of debt outstanding under the Notes with maturity dates of October 28, 2027 and November 15, 2028, respectively. The Company was in compliance with all of its affirmative and negative covenants under the New Term Loan Facility and Notes as of June 30, 2021. In addition, the Company was required to repay the principal under the New Term Loan Facility (as such term was defined in the New Term Loan Facility Agreement) in the greater amount of its excess cash flow, as defined in the New Term Loan Facility Agreement, or $13.3 million, per annum, in quarterly payments. The Company made the minimum quarterly principal payments of $3.3 million during the three months ended June 30, 2021 and no payments under the excess cash flow calculation were required. During the three months ended June 30, 2020, the Company made the minimum quarterly principal payments of $6.5 million pursuant to its then outstanding first lien term loans that existed prior to consummation of the Transactions.

Fair Value of Financial Instrum

Fair Value of Financial Instruments	6 Months Ended
	Jun. 30, 2021
Fair Value Disclosures [Abstract]
Fair Value of Financial Instruments	6. Fair Value of Financial Instruments The Company measures fair value based on the prices that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Fair value measurements are based on a three-tier hierarchy that prioritizes the inputs used to measure fair value. These tiers include: Level 1, defined as observable inputs, such as quoted prices in active markets; Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable; and Level 3, defined as unobservable inputs for which little or no market data exists, therefore requiring an entity to develop its own assumptions. The following table sets forth the Company’s financial assets and liabilities measured on a recurring basis at fair value, categorized by input level within the fair value hierarchy. June 30, 2021 (in thousands) Fair Value Level 1 Level 2 Level 3 Assets measured at fair value Cash and cash equivalents $ 159,782 $ 159,782 $ — $ — Derivative financial instruments 6,142 — 6,142 — Total assets measured at fair value $ 165,924 $ 159,782 $ 6,142 $ — Liabilities measured at fair value Derivative financial instruments $ 1,143 $ — $ 1,143 $ — Warrant liability 19,701 — — 19,701 Contingent consideration liabilities 46,843 — — 46,843 Total liabilities measured at fair value $ 67,687 $ — $ 1,143 $ 66,544 December 31, 2020 (in thousands) Fair Value Level 1 Level 2 Level 3 Assets measured at fair value Cash and cash equivalents $ 204,301 $ 204,301 $ — $ — Derivative financial instruments 1,824 — 1,824 — Total assets measured at fair value $ 206,125 $ 204,301 $ 1,824 $ — Liabilities measured at fair value Derivative financial instruments $ 1,882 $ — $ 1,882 $ — Warrant liability 21,234 — — 21,234 Contingent consideration liabilities 45,901 — — 45,901 Total liabilities measured at fair value $ 69,017 $ — $ 1,882 $ 67,135 Interest Rate Cap Agreements The Company had interest rate cap contracts with an aggregate notional value of principal of $2.2 billion as of each of June 30, 2021 and December 31, 2020, from various financial institutions to manage the Company’s exposure to interest rate movements on variable rate credit facilities. As of June 30, 2021, the aggregate fair value of the Company’s outstanding interest rate caps represented an outstanding net asset of $6.1 million and an outstanding net liability of $1.1 million. As of December 31, 2020, the aggregate fair value of the Company’s outstanding interest rate caps represented an outstanding net asset of $1.8 million and an outstanding net liability of $1.9 million. As of June 30, 2021, $6.1 million and $1.1 million of fair value of the Company’s outstanding interest rate caps were included in “Prepaid expenses and other current assets” and “Other accrued expenses” in the Condensed Consolidated Balance Sheets, respectively, with changes in fair value recognized as a component of “Interest expense, net” in the Condensed Consolidated Statements of Operations and Comprehensive Income (Loss). As of December 31, 2020, $1.8 million, $1.0 million, and $0.9 million of fair value of the Company’s outstanding interest rate caps were included in “Prepaid expenses and other current assets”, “Other accrued expenses”, and “Other long-term liabilities” in the Condensed Consolidated Balance Sheets, respectively, with changes in fair value recognized as a component of “Interest expense, net” in the Condensed Consolidated Statements of Operations and Comprehensive Income (Loss). During the three months ended June 30, 2021 and 2020, the Company recorded a loss of $1.2 million and a gain of less than $0.1 million, respectively, within Interest expense, net, related to changes in the fair value of its derivative instruments. During the six months ended June 30, 2021 and 2020, the Company recorded a gain within Interest expense, net in the amount of $ Forward Contracts As of June 30, 2021, the Company had eight euro forward contracts to hedge foreign currency exposure on a total of €3.6 million, with maturities in fiscal year 2021. As of December 31, 2020, the Company had no open euro forward contracts. During the three months and six months ended June 30, 2021 and 2020, the Company recognized immaterial changes in fair value of the forward contracts as a component of “Selling, general and administrative expenses” in the Condensed Consolidated Statements of Operations and Comprehensive Income (Loss). Warrant Liability The estimated fair value of the liability is recorded using significant unobservable measures and other fair value inputs and is therefore classified as a Level 3 financial instrument. The fair value of the warrants on the date of issuance and on each re - June 30, 2021 December 31, 2020 Fair value warrants per share $ 2.69 $ 2.90 Share Price $ 10.79 $ 13.17 Exercise price per share $ 11.50 $ 11.50 Expected term (years) 4.3 4.8 Expected volatility 32.0 % 17.0 % Risk-free interest rate 0.7 % 0.4 % Dividend yield 0.0 % 0.0 % As of June 30, 2021, 7,333,333 private placement warrants remained outstanding at a fair value of $19.7 million resulting in $ 7.0 Condensed Consolidated Statement s Income (Loss) until the warrants are exercised, expire or other facts and circumstances lead the warrant liability to be reclassified as an equity instrument. Contingent Consideration Liabilities Each reporting period, the Company measures the fair value of its contingent liabilities by evaluating the significant unobservable inputs and probability weightings using Monte Carlo simulations. Any resulting decreases or increases in the fair value result in a corresponding gain or loss reported in “Selling, general, and administrative expenses” in the Condensed Consolidated Statements of Operations and Comprehensive Income (Loss). As of June 30, 2021, the maximum potential payment outcomes were $233.0 million. The following table summarizes the changes in the carrying value of estimated contingent consideration liabilities: June 30, (in thousands) 2021 2020 Beginning of the period $ 45,901 $ 47,649 Fair value of acquisitions 5,116 17,210 Payments (6,399 ) (8,859 ) Note issuance for settlements — (5,982 ) Measurement period adjustments (1,181 ) — Changes in fair value 3,361 9,532 Foreign exchange translation effects 45 (802 ) End of the period $ 46,843 $ 58,748 Long-term Debt The following table sets forth the carrying values and fair values of the Company’s financial liabilities measured on a recurring basis, categorized by input level within the fair value hierarchy: (in thousands) Carrying Value Fair Value (Level 2) Balance at June 30, 2021 New Term Loan Credit Facility $ 1,318,375 $ 1,461,643 Notes 775,000 899,251 Notes payable and deferred obligations 2,953 2,953 Total long-term debt $ 2,096,328 $ 2,363,847 (in thousands) Carrying Value Fair Value (Level 2) Balance at December 31, 2020 New Term Loan Credit Facility $ 1,325,000 $ 1,447,993 Notes 775,000 884,826 New Revolving Credit Facility 50,000 50,000 Notes payable and deferred obligations 3,618 3,618 Total long-term debt $ 2,153,618 $ 2,386,437

Related Party Transactions

Related Party Transactions	6 Months Ended
	Jun. 30, 2021
Related Party Transactions [Abstract]
Related Party Transactions Disclosure [Text Block]	7. Related Party Transactions Conyers Park and the Transactions In May 2019, Conyers Park II Sponsor LLC, an affiliate of Centerview Capital Management, LLC, which was Conyer s , the Company’s Class A common stock. CP Sponsor also purchased 7,333,333 private placement warrants for a purchase price of $1.50 per whole warrant, or $11,000,000 in the aggregate, in private placement transactions that occurred simultaneously with the closing of the Conyers Park’s initial public offering and related over-allotment option. As a result of the Closing, each private placement warrant entitles CP Sponsor to purchase one share the Company’s Class A Common Stock at $11.50 per share. Concurrent with the execution of the Merger Agreement, Conyers Park entered into the subscription agreements with certain investors (collectively, the “Subscription Agreements”), pursuant to which, among other things, Conyers Park agreed to issue and sell in a private placement shares of Conyers Park Class A common stock for a purchase price of $10.00 per share. Certain of the Advantage Sponsors or their affiliates agreed to purchase an aggregate of 34,410,000 shares of Conyers Park Class A common stock. Conyers Park also entered into a stockholders agreement (the “Stockholders Agreement”) with CP Sponsor, Topco, and certain of the Advantage Sponsors and their affiliates (collectively, the “Stockholder Parties”). The Stockholders Agreement provides, among other things, that the Stockholder Parties agree to cast their votes such that the Company’s board of directors is constituted as set forth in the Stockholders Agreement and the Merger Agreement and will have certain rights to designate directors to the Company’s board of directors, in each case, on the terms and subject to the conditions therein. Additionally, Conyers Park entered into a Registration Rights Agreement with CP Sponsor, Topco, the Advantage Sponsors and their affiliates and the other parties thereto, pursuant to which the Company has Seven members of the board of directors of the Company served as the members of the board of directors of five clients of the Company. Until February 2, 2020, a member of the board of directors of the Company served as a member of the board of directors for a holding company of a client. The information below details the Company’s financial relationships with those clients as of and for the periods indicated: Revenues Accounts Receivable Three Months Ended Six Months Ended as of (In thousands) June 30, June 30, June 30, June 30, June 30, December 31, Client 1 $ 2,071 $ — $ 4,495 $ — $ — $ — Client 2 — — — 3,866 — — Client 3 107 — 214 — 736 572 Client 4 116 514 333 608 5,152 4,819 Client 5 264 33 407 209 1,276 1,285 Client 6 37 66 126 171 1,041 915 Total $ 2,595 $ 613 $ 5,575 $ 4,854 $ 8,205 $ 7,591 From June 25, 2019 until October 28, 2020, a member of the board of directors of Topco served as a member of the board of directors of another client of the Company. During the three and six months ended June 30, 2020, the Company recognized revenues of $ million and $ million, respectively, from this client. Investment in Unconsolidated Affiliates During the three months ended June 30, 2021 and 2020, the Company recognized revenues of $4.7 million and $2.6 million, respectively, from a parent company of an unconsolidated affiliate. During the six months ended June 30, 2021 and 2020, the Company recognized revenues of $9.3 million and $7.3 million, respectively, from the such y

Income Tax

Income Tax	6 Months Ended
	Jun. 30, 2021
Income Tax Disclosure [Abstract]
Income Tax Disclosure [Text Block]	8. Income Taxes The Company’s effective income tax rates were 53.3% and 26.6% for the three months ended June 30, 2021 and 2020, respectively. The fluctuation in the effective rates during the three months ended June 30, 2021 and 2020 is caused by variations in the Company’s estimated annual effective tax rate from the respective previous quarters, changes in the income (loss) before income taxes in those periods and the impact of discrete items related to changes in statutory tax rates in certain foreign and state jurisdictions for the three months ended June 30, 2021 which resulted in a higher tax provision overall. The Company’s effective tax rate was % and % during the six months ended June 30, 2021 and 2020, respectively. The effective tax rate is based upon the estimated income or loss before taxes for the year, by jurisdiction, and adjusted for estimated permanent tax adjustments. The fluctuation in the Company’s effective tax rate was primarily due to a difference in projected income (loss) before income taxes used in the annual effective tax rate and unfavorable permanent differences related to officers’ compensation including stock-based awards for the six months ended June 30, 2021. Also, the Company recorded discrete items during the six months ended June 30, 2021, including a valuation allowance of $1.3 million for its Mexico operations and income tax expenses of $2.3 million and $0.8 million to adjust the deferred tax liability resulting from changes in statutory tax rates in certain foreign and state jurisdictions, respectively. These discrete items resulted in a higher tax provision overall for the six months ended June 30, 2021.

Segments

Segments	6 Months Ended
	Jun. 30, 2021
Segment Reporting [Abstract]
Segments	9. Segments The Company’s operations are organized into two reportable segments: sales and marketing. The operating segments reported below are the segments of the Company for which separate financial information is available and for which segment results are evaluated regularly by the chief operating decision maker (i.e., the Company’s Chief Executive Officer) in deciding how to allocate resources and in assessing performance. Through the Company’s sales segment, the Company serves as a strategic intermediary between consumer goods manufacturers and retailer partners and performs critical merchandizing services on behalf of both consumer goods manufacturers and retail partners. Through the Company’s marketing segment, the Company develops and executes marketing programs for manufacturers and retailers. These reportable segments are organized by the types of services provided, similar economic characteristics, and how the Company manages its business. The assets and liabilities of the Company are managed centrally and are reported internally in the same manner as the consolidated financial statements; therefore, no additional information is produced or included herein. The Company and its chief operating decision maker evaluate performance based on revenues and operating income. (in thousands) Sales Marketing Total Three Months Ended June 30, 2021 Revenues $ 561,644 $ 288,310 $ 849,954 Depreciation and amortization $ 44,710 $ 17,964 $ 62,674 Operating income (loss) $ 44,673 $ (2,226 ) $ 42,447 Three Months Ended June 30, 2020 Revenues $ 460,239 $ 181,304 $ 641,543 Depreciation and amortization $ 42,234 $ 16,514 $ 58,748 Operating income (loss) $ 11,021 $ (11,018 ) $ 3 (in thousands) Sales Marketing Total Six Months Ended June 30, 2021 Revenues $ 1,095,968 $ 545,007 $ 1,640,975 Depreciation and amortization $ 87,274 $ 35,013 $ 122,287 Operating income $ 79,822 $ 213 $ 80,035 Six Months Ended June 30, 2020 Revenues $ 968,037 $ 552,902 $ 1,520,939 Depreciation and amortization $ 85,341 $ 33,616 $ 118,957 Operating income (loss) $ 35,215 $ (3,774 ) $ 31,441

Commitments and Contingencies

Commitments and Contingencies	6 Months Ended
	Jun. 30, 2021
Commitments and Contingencies Disclosure [Abstract]
Commitments and Contingencies Disclosure [Text Block]	10. Commitments and Contingencies Litigation The Company is involved in various legal matters that arise in the ordinary course of its business. Some of these legal matters purport or may be determined to be class and/or representative actions, or seek substantial damages, or penalties. The Company has accrued amounts in connection with certain legal matters, including with respect to certain of the matters described below. There can be no assurance, however, that these accruals will be sufficient to cover such matters or other legal matters or that such matters or other legal matters will not materially or adversely affect the Company’s business, financial position, or results of operations. Employment Matters The Company has also been involved in various litigation, including purported class or representative actions with respect to matters arising under the California Labor Code and Private Attorneys General Act. The Company has retained outside counsel to represent it in these matters and is vigorously defending its interests. Legal Matters Related to Take 5 On April 1, 2018, the Company acquired certain assets and assumed liabilities of Take 5 Media Group (“Take 5”). In June 2019, as a result of a review of internal allegations related to inconsistency of data provided by Take 5 to its clients, the Company commenced an investigation into Take 5’s operations. In July 2019, as a result of the Company’s investigation, the Company determined that revenue during the fiscal year ended December 31, 2018 attributable to the Take 5 business had been recognized for services that were not performed on behalf of clients of Take 5 and that inaccurate reports were made to Take 5 clients about those services (referred to as the “Take 5 Matter”). As a result of these findings, in July 2019, the Company terminated all operations of Take 5, including the use of its associated trade names and the offering of its services to its clients and offered refunds to Take 5 clients of collected revenues attributable to Take 5 since the Company’s acquisition of Take 5. USAO and FBI Voluntary Disclosure and Investigation Related to Take 5 The Company voluntarily disclosed to the United States Attorney’s Office and the Federal Bureau of Investigation certain misconduct occurring at Take 5, a line of business that the Company closed in July 2019. The Company intends to cooperate in this and any other governmental investigations that may arise in connection with the Take 5 Matter. At this time, the Company cannot predict the ultimate outcome of any investigation related to the Take 5 Matter and is unable to estimate the potential impact such an investigation may have o n Arbitration Proceedings Related to Take 5 In August 2019, as a result of the Take 5 Matter, the Company provided a written indemnification claim notice to the sellers of Take 5 (the “Take 5 Sellers”) seeking monetary damages (including interest, fees and costs) based on allegations of breach of the asset purchase agreement (the “Take 5 APA”), as well as fraud. In September 2019, the Take 5 Sellers initiated arbitration proceedings against the Company, alleging breach of the Take 5 APA as a result of the Company’s decision to terminate the operations of the Take 5 business, and seeking monetary damages equal to all unpaid earn-out s Other Legal Matters Related to Take 5 The Take 5 Matter may result in additional litigation against the Company, including lawsuits from clients, or governmental investigations, which may expose the Company to potential liability in excess of the amounts being offered by the Company as refunds to Take 5 clients. The Company is currently unable to determine the amount of any potential liability, costs or expenses (above the amounts already being offered as refunds) that may result from any lawsuits or investigations associated with the Take 5 Matter or determine whether any such issues will have any future material adverse effect on the Company’s financial position, liquidity, or results of operations. Although the Company has insurance covering certain liabilities, the insurance may not be sufficient to cover any potential liability or expenses associated with the Take 5 Matter.

Redeemable Noncontrolling Inter

Redeemable Noncontrolling Interest	6 Months Ended
	Jun. 30, 2021
Noncontrolling Interest [Abstract]
Redeemable Noncontrolling Interest	11. Redeemable Noncontrolling Interest The Company is party to a put and call option agreement with respect to the common securities that represent the remaining noncontrolling interest from a majority-owned subsidiary, which was established through a majority-owned international joint venture during the six months ended June 30, 2021. The put and call option agreement representing 20 % of the total outstanding noncontrolling equity interest of that subsidiary, may be exercised at the discretion of the noncontrolling interest holder by providing written notice to the Company beginning in 2026 and expiring in 2028. The redemption value of the put and call option agreement is based on a multiple of the majority-owned subsidiary earnings before interest, taxes, depreciation and amortization subject to certain adjustments. The noncontrolling interest is subject to a put option that is outside of the Company’s control, and is presented as redeemable non-controlling interest in the temporary equity section of the Condensed Consolidated Balance Sheets. The Company recorded its redeemable noncontrolling interest at fair value on the date of the related business combination transaction and recognizes changes in the redemption value at the end of each reporting period. (in thousands) 2021 Beginning Balance $ — Fair value at acquisition 1,804 Net loss (14 ) Foreign currency translation adjustment 33 Ending Balance $ 1,823

Stock-Based Compensation

Stock-Based Compensation	6 Months Ended
	Jun. 30, 2021
Share-based Payment Arrangement [Abstract]
Stock-Based Compensation	12. Stock-Based Compensation The Company has issued nonqualified stock options, restricted stock units, and performance restricted stock units under the Advantage Solutions Inc. 2020 Incentive Award Plan (the “Plan”). As of June 30, 2021, the number of nonqualified stock options outstanding was immaterial. The Company’s restricted stock units and performance restricted stock units, as described below, are expensed and reported as non-vested shares. The Company recognized stock-based compensation expense of $ million and $ million in the three and six months ended June 30, 2021, respectively. The related deferred tax benefit for stock-based compensation recognized was $1.5 million and $3.1 million for the three and six months ended June 30, 2021, respectively. Performance Restricted Stock Units Performance restricted stock units (“PSUs”) are subject to the achievement of certain performance conditions based on the Company’s Revenue and Adjusted EBITDA targets in the respective measurement period and the recipient’s continued service to the Company. The PSUs are scheduled to vest over a three-year period from the date of grant and may vest from 0% to 150% of the number of shares set forth in the table below. The number of PSUs earned shall be adjusted to be proportional to the partial performance between the Threshold Goals, Target Goals and Maximum Goals. Details for each aforementioned defined term for each grant have been provided in the table below. Performance Period Number of Threshold Number of Target Number of Maximum Weighted Maximum Maximum January 1, 2021—December 31, 1,273,231 2,546,461 3,816,120 $ 13.22 $ 50,446 $ 40,721 * dollars in thousands The fair value of PSU grants was equal to the closing price of ADV stock on the date of the applicable grant Restricted Stock Units Restricted stock units (“RSUs”) are subject to the recipient’s continued service to the Company. The RSUs are generally scheduled to vest over three years and are subject to the provisions of the agreement under the Plan. During the six months ended June 30, 2021, the following activities involving RSUs occurred under the Plan: Number of RSUs Weighted Average Grant Outstanding at January 1, 2021 — $ — Granted 1,825,166 $ 13.18 Vested 41,424 $ 13.22 Forfeited 78,816 $ 13.33 Outstanding at June 30, 2021 1,704,926 $ 13.17 As of June 30, 2021, the total remaining unrecognized compensation cost related to RSUs amounted to $15.9 million, which will be amortized over the weighted-average remaining requisite service periods of 2.5 years.

Earnings Per Share

Earnings Per Share	6 Months Ended
	Jun. 30, 2021
Earnings Per Share [Abstract]
Earnings Per Share	13. Earnings Per Share The Company calculates earnings per share using a dual presentation of basic and diluted earnings per share. Basic earnings per share is calculated by dividing net income (loss) attributable to stockholders of the Company by the weighted-average shares of common stock outstanding without the consideration for potential dilutive shares of common stock. Diluted earnings per share represents basic earnings per share adjusted to include the potentially dilutive effect of outstanding share option awards, non-vested if-converted The following is a reconciliation of basic and diluted net earnings (loss) per common share: Three Months Ended June 30, Six Months Ended June 30, (in thousands, except share and earnings per share data) 2021 2020 2021 2020 Basic earnings per share computation: Numerator: Net income (loss) attributable to stockholders of Advantage Solutions Inc. $ 6,121 $ (37,404 ) $ 6,005 $ (59,112 ) Denominator: Weighted average common shares—basic 318,464,596 203,750,000 318,035,355 203,750,000 Basic earnings (loss) per common share $ 0.02 $ (0.18 ) $ 0.02 $ (0.29 ) Diluted earnings per share computation: Numerator: Net income (loss) attributable to stockholders of Advantage Solutions Inc. $ 6,121 $ (37,404 ) $ 6,005 $ (59,112 ) Change in fair value of warrant liability (7,059 ) — (1,533 ) — Numerator for diluted earnings per share (938 ) (37,404 ) 4,472 (59,112 ) Denominator: Weighted average common shares outstanding 318,464,596 203,750,000 318,035,355 203,750,000 RSUs and PSUs 3,457,299 — 3,207,047 — Public and private placement warrants 1,276,669 — 29,527 — Employee stock purchase plan and stock options 95,709 — 78,216 — Weighted average common shares—diluted 323,294,273 203,750,000 321,350,145 203,750,000 Diluted earnings (loss) per common share $ 0.00 $ (0.18 ) $ 0.01 $ (0.29 ) During periods of net loss, diluted loss per share is equal to basic loss per share because the antidilutive effect of potential common shares is disregarded. As part of the Transactions, 5,000,000 shares of Class A common stock were issued to Topco at Closing (the “Performance Shares”), which were subject to vesting upon satisfaction of a market performance condition for any period of 20 trading days out of 30 consecutive trading days during the five-year period after the Closing. Topco was not able to vote or sell such shares until vesting. The Performance Shares vested on January 15, 2021, when the closing price for the Class A common stock exceeded $12.00 per share for 20 trading days out of 30 consecutive trading days and were included in the June 30, 2021 earnings per share calculation. The Company had warrants, including private placement warrants held by CP Sponsor, to purchase Class A common stock at $ per share outstanding at the Closing, and warrants were exercised during the six months ended June 30, 2021. Joint Venture – Preferred Dividends The Company also has cumulative preferred dividends, undeclared and unpaid associated with its joint venture. These preferred shares do not represent a participating security, but preference dividends would be considered in determining income available to common stockholders. The amount of the preference dividends was immaterial to all periods presented.

Organization and Significant _2

Organization and Significant Accounting Policies (Policies)	6 Months Ended
	Jun. 30, 2021
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Basis of Presentation	Basis of Presentation The accompanying unaudited condensed consolidated financial statements include the accounts of the Company and its subsidiaries. The unaudited condensed consolidated financial statements do not include all of the information required by accounting principles generally accepted in the United States (“ U.S. GAAP
COVID-19 Pandemic	COVID-19 COVID-19 continues The COVID-19 pandemic Such estimates and assumptions affect, among other things, the Company’s goodwill, long-lived asset and indefinite-lived intangible asset valuation, assessment of the annual effective tax rate and the allowance for expected credit losses. Events and changes in circumstances, including those resulting from the impacts of COVID-19, will
Recent Accounting Standards	Recent Accounting Standards Recent Accounting Standards Adopted by the Company In December 2019, the Financial Accounting Standards Board (“FASB”) issued ASU No. 2019-12, 2019-12”), 2019-12 2019-12 Accounting Standards Recently Issued but Not Yet Adopted by the Company In March 2020, the FASB issued ASU 2020-04, In May 2021, the FASB issued ASU 2021-04, 470-50), 815-40): All other new accounting pronouncements issued, but not yet effective or adopted have been deemed to be not relevant to the Company and, accordingly, are not expected to have a material impact once adopted.

Revenue Recognition (Tables)

Revenue Recognition (Tables)	6 Months Ended
	Jun. 30, 2021
Revenue from Contract with Customer [Abstract]
Summary of Disaggregation of Revenue	Disaggregated revenues were as follows: Three Months Ended June 30, Six Months Ended June 30, 2021 2020 2021 2020 (in thousands) Sales brand-centric services $ 321,876 $ 278,807 $ 615,407 $ 596,405 Sales retail-centric services 239,768 181,432 480,561 371,632 Total sales revenues 561,644 460,239 1,095,968 968,037 Marketing brand-centric services 121,822 82,354 238,804 178,719 Marketing retail-centric services 166,488 98,950 306,203 374,183 Total marketing revenues 288,310 181,304 545,007 552,902 Total revenues $ 849,954 $ 641,543 $ 1,640,975 $ 1,520,939

Acquisitions (Tables)

Acquisitions (Tables)	6 Months Ended
	Jun. 30, 2021
Business Acquisition [Line Items]
Schedule of Fair Values of Identifiable Assets and Liabilities of Acquisitions	The preliminary fair values of the identifiable assets and liabilities of the acquisitions completed during the six months ended June 30, 2021, as of the applicable acquisition dates, are as follows: (in thousands) Consideration: Cash $ 20,426 Holdback 1,442 Fair value of contingent consideration 5,116 Total consideration $ 26,984 Recognized amounts of identifiable assets acquired and liabilities assumed: Assets Accounts receivable $ 3,382 Property and equipment 86 Identifiable intangible assets 11,083 Total assets 14,551 Liabilities Total liabilities 4,222 Redeemable noncontrolling interest 1,804 Total identifiable net assets 8,525 Goodwill arising from acquisitions $ 18,459
Schedule of Fair Value and Estimated Useful Lives of Intangible Assets Acquired	The identifiable intangible assets are amortized on a straight-line basis over their estimated useful lives. The preliminary fair value and estimated useful lives of the intangible assets acquired are as follows: (in thousands) Amount Weighted Life Client relationships $ 10,082 7 years Trade n 1,001 10 years Total identifiable intangible assets $ 11,083 11
Schedule of Supplemental Information on an Unaudited Pro Forma Basis	Supplemental information on a pro forma basis, presented as if the acquisitions executed during the period from January 1, 2021 to August 9, 2021 and for the year ended December 31, 2020, had been consummated as of the beginning of the comparative prior period, is as follows: Three Months Ended June 30, Six Months Ended June 30, 2021 2020 2021 2020 (in thousands, except per share data) Total revenues $ 852,157 $ 648,602 $ 1,646,090 $ 1,536,060 Net income (loss) attributable to stockholders of Advantage Solutions Inc. $ 6,032 $ (34,598 ) $ 6,231 $ (54,066 ) Basic net income (loss) per common share $ 0.02 $ (0.17 ) $ 0.02 $ (0.27 ) Diluted net income (loss) per common share $ 0.00 $ (0.17 ) $ 0.01 $ (0.27 ) T pro forma supplemental information is based on estimates and assumptions that the Company believes reasonable and reflects the pro forma impact of additional amortization related to the fair value of acquired intangible assets, the pro forma impact of acquisition costs which consisted of legal, advisory and due diligence fees and expenses, and the pro forma tax effect of the pro forma adjustments for the three and six months ended June 30, 2021 and 2020. This supplemental pro forma information has been prepared for comparative purposes and does not purport to be indicative of what would have occurred had the acquisition been consummated during the periods for which pro forma information is presented.
2020 Acquisitions
Business Acquisition [Line Items]
Schedule of Fair Values of Identifiable Assets and Liabilities of Acquisitions	The fair values of the identifiable assets and liabilities of the acquisitions completed during the six months ended June 30, 2020, at the respective acquisition dates, are as follows: (in thousands) Consideration Cash $ 51,389 Holdbacks 3,488 Fair value of contingent consideration 17,210 Total consideration $ 72,087 Recognized amounts of identifiable assets acquired and liabilities assumed: Assets Accounts receivable $ 2,534 Other assets 2,907 Property and equipment 321 Identifiable intangible asset s 32,610 Total assets 38,372 Liabilities Total liabilities 4,242 Total identifiable net assets 34,130 Goodwill arising from acquisitions $ 37,957
Schedule of Fair Value and Estimated Useful Lives of Intangible Assets Acquired	The identifiable intangible assets are amortized on a straight-line basis over their estimated useful lives. The fair value and estimated useful lives of the intangible assets acquired are as follows: (in thousands) Amount Weighted Average Client relationships $ 32,610 10 years

Goodwill and Intangible Assets

Goodwill and Intangible Assets (Tables)	6 Months Ended
	Jun. 30, 2021
Goodwill and Intangible Assets Disclosure [Abstract]
Summary Of Changes In Goodwill	Changes in goodwill for the six months ended June 30, 2021 are as follows: Sales Marketing Total (in thousands) Gross carrying amount as of December 31, 2020 $ 2,114,378 $ 700,961 $ 2,815,339 Accumulated impairment charge (1) (652,000 ) — (652,000 ) Balance at December 31, 2020 $ 1,462,378 $ 700,961 $ 2,163,339 Acquisitions 18,459 — 18,459 Measurement period adjustments 179 (1,045 ) (866 ) Foreign exchange translation effects 259 — 259 Balance at June 30, 2021 $ 1,481,275 $ 699,916 $ 2,181,191 (1) During the fiscal year ended December 31, 2018, the Company recognized a non-cash
Summary Of Intangible Assets	The following tables set forth information for intangible assets: June 30, 2021 (in thousands) Weighted Gross Carrying Value Accumulated Amortization Accumulated (1) Net Carrying Value Finite-lived intangible assets: Client relationships 14 years $ 2,465,579 $ 1,067,784 $ — $ 1,397,795 Trade names 8 years 134,885 72,339 — 62,546 Developed technology 5 years 10,160 7,005 — 3,155 Covenant not to compete 5 years 6,100 4,316 — 1,784 Total finite-lived intangible assets 2,616,724 1,151,444 — 1,465,280 Indefinite-lived intangible assets: Trade names 1,480,000 — 580,000 900,000 Total other intangible assets $ 4,096,724 $ 1,151,444 $ 580,000 $ 2,365,280 (1) During the fiscal year ended December 31, 2018, the Company recognized a non-cash million related to the Company’s sales trade name as a result of the Company’s annual impairment test for indefinite-lived intangible assets. December 31, 2020 (in thousands) Weighted Gross Carrying Accumulated Accumulated Net Carrying Finite-lived intangible assets: Client relationships 14 years $ 2,455,360 $ 977,140 $ — $ 1,478,220 Trade names 8 years 134,220 66,209 — 68,011 Developed technology 5 years 10,160 5,989 — 4,171 Covenant not to compete 5 years 6,100 3,706 — 2,394 Total finite-lived intangible assets 2,605,840 1,053,044 — 1,552,796 Indefinite-lived intangible assets: Trade names 1,480,000 — 580,000 900,000 Total other intangible assets $ 4,085,840 $ 1,053,044 $ 580,000 $ 2,452,796
Summary Of Estimated Future Amortization Expenses Of Intangible Assets	As of June 30, 2021, estimated future amortization expenses of the Company’s existing intangible assets are as follows: (in thousands) Remainder of 2021 $ 98,662 2022 194,917 2023 191,363 2024 189,968 2025 184,611 Thereafter 605,759 Total amortization expense $ 1,465,280

Debt (Tables)

Debt (Tables)	6 Months Ended
	Jun. 30, 2021
Debt Disclosure [Abstract]
Summary of Long term Debt, Net of Current Portion	June 30, December 31, (in thousands) New Term Loan Facility $ 1,318,375 $ 1,325,000 Notes 775,000 775,000 New Revolving Credit Facility — 50,000 Notes payable and deferred obligations 2,953 3,618 2,096,328 2,153,618 Less: current portion 13,303 63,745 Less: debt issuance costs 55,928 60,545 Long-term debt, net of current portion $ 2,027,097 $ 2,029,328

Fair Value of Financial Instr_2

Fair Value of Financial Instruments (Tables)	6 Months Ended
	Jun. 30, 2021
Summary of Financial Liabilities Measured on Recurring Basis	The following table sets forth the carrying values and fair values of the Company’s financial liabilities measured on a recurring basis, categorized by input level within the fair value hierarchy: (in thousands) Carrying Value Fair Value (Level 2) Balance at June 30, 2021 New Term Loan Credit Facility $ 1,318,375 $ 1,461,643 Notes 775,000 899,251 Notes payable and deferred obligations 2,953 2,953 Total long-term debt $ 2,096,328 $ 2,363,847 (in thousands) Carrying Value Fair Value (Level 2) Balance at December 31, 2020 New Term Loan Credit Facility $ 1,325,000 $ 1,447,993 Notes 775,000 884,826 New Revolving Credit Facility 50,000 50,000 Notes payable and deferred obligations 3,618 3,618 Total long-term debt $ 2,153,618 $ 2,386,437
Summarizes the changes in the carrying value of estimated contingent consideration liabilities	The following table summarizes the changes in the carrying value of estimated contingent consideration liabilities: June 30, (in thousands) 2021 2020 Beginning of the period $ 45,901 $ 47,649 Fair value of acquisitions 5,116 17,210 Payments (6,399 ) (8,859 ) Note issuance for settlements — (5,982 ) Measurement period adjustments (1,181 ) — Changes in fair value 3,361 9,532 Foreign exchange translation effects 45 (802 ) End of the period $ 46,843 $ 58,748
Summary of the estimated using the Black-Scholes option pricing model	The fair value of the warrants on the date of issuance and on each re - June 30, 2021 December 31, 2020 Fair value warrants per share $ 2.69 $ 2.90 Share Price $ 10.79 $ 13.17 Exercise price per share $ 11.50 $ 11.50 Expected term (years) 4.3 4.8 Expected volatility 32.0 % 17.0 % Risk-free interest rate 0.7 % 0.4 % Dividend yield 0.0 % 0.0 %
Fair Value, Recurring [Member]
Schedule of fair value assets measured on a recurring basis	The following table sets forth the Company’s financial assets and liabilities measured on a recurring basis at fair value, categorized by input level within the fair value hierarchy. June 30, 2021 (in thousands) Fair Value Level 1 Level 2 Level 3 Assets measured at fair value Cash and cash equivalents $ 159,782 $ 159,782 $ — $ — Derivative financial instruments 6,142 — 6,142 — Total assets measured at fair value $ 165,924 $ 159,782 $ 6,142 $ — Liabilities measured at fair value Derivative financial instruments $ 1,143 $ — $ 1,143 $ — Warrant liability 19,701 — — 19,701 Contingent consideration liabilities 46,843 — — 46,843 Total liabilities measured at fair value $ 67,687 $ — $ 1,143 $ 66,544 December 31, 2020 (in thousands) Fair Value Level 1 Level 2 Level 3 Assets measured at fair value Cash and cash equivalents $ 204,301 $ 204,301 $ — $ — Derivative financial instruments 1,824 — 1,824 — Total assets measured at fair value $ 206,125 $ 204,301 $ 1,824 $ — Liabilities measured at fair value Derivative financial instruments $ 1,882 $ — $ 1,882 $ — Warrant liability 21,234 — — 21,234 Contingent consideration liabilities 45,901 — — 45,901 Total liabilities measured at fair value $ 69,017 $ — $ 1,882 $ 67,135

Related Party Transactions (Tab

Related Party Transactions (Tables)	6 Months Ended
	Jun. 30, 2021
Related Party Transactions [Abstract]
Summary of financial relationships with clients of the company	The information below details the Company’s financial relationships with those clients as of and for the periods indicated: Revenues Accounts Receivable Three Months Ended Six Months Ended as of (In thousands) June 30, June 30, June 30, June 30, June 30, December 31, Client 1 $ 2,071 $ — $ 4,495 $ — $ — $ — Client 2 — — — 3,866 — — Client 3 107 — 214 — 736 572 Client 4 116 514 333 608 5,152 4,819 Client 5 264 33 407 209 1,276 1,285 Client 6 37 66 126 171 1,041 915 Total $ 2,595 $ 613 $ 5,575 $ 4,854 $ 8,205 $ 7,591

Segments (Tables)

Segments (Tables)	6 Months Ended
	Jun. 30, 2021
Segment Reporting [Abstract]
Summary Of Revenue And Operating Income	The Company and its chief operating decision maker evaluate performance based on revenues and operating income. (in thousands) Sales Marketing Total Three Months Ended June 30, 2021 Revenues $ 561,644 $ 288,310 $ 849,954 Depreciation and amortization $ 44,710 $ 17,964 $ 62,674 Operating income (loss) $ 44,673 $ (2,226 ) $ 42,447 Three Months Ended June 30, 2020 Revenues $ 460,239 $ 181,304 $ 641,543 Depreciation and amortization $ 42,234 $ 16,514 $ 58,748 Operating income (loss) $ 11,021 $ (11,018 ) $ 3 (in thousands) Sales Marketing Total Six Months Ended June 30, 2021 Revenues $ 1,095,968 $ 545,007 $ 1,640,975 Depreciation and amortization $ 87,274 $ 35,013 $ 122,287 Operating income $ 79,822 $ 213 $ 80,035 Six Months Ended June 30, 2020 Revenues $ 968,037 $ 552,902 $ 1,520,939 Depreciation and amortization $ 85,341 $ 33,616 $ 118,957 Operating income (loss) $ 35,215 $ (3,774 ) $ 31,441

Redeemable Noncontrolling Int_2

Redeemable Noncontrolling Interest (Tables)	6 Months Ended
	Jun. 30, 2021
Noncontrolling Interest [Abstract]
Summary of redeemable noncontrolling interest	The carrying value of the redeemable noncontrolling interest was $1.8 million as of June 30, 2021. (in thousands) 2021 Beginning Balance $ — Fair value at acquisition 1,804 Net loss (14 ) Foreign currency translation adjustment 33 Ending Balance $ 1,823

Stock-Based Compensation (Table

Stock-Based Compensation (Tables)	6 Months Ended
	Jun. 30, 2021
Share-based Payment Arrangement [Abstract]
Summary of stock option plan activity	Restricted Stock Units Restricted stock units (“RSUs”) are subject to the recipient’s continued service to the Company. The RSUs are generally scheduled to vest over three years and are subject to the provisions of the agreement under the Plan. During the six months ended June 30, 2021, the following activities involving RSUs occurred under the Plan: Number of RSUs Weighted Average Grant Outstanding at January 1, 2021 — $ — Granted 1,825,166 $ 13.18 Vested 41,424 $ 13.22 Forfeited 78,816 $ 13.33 Outstanding at June 30, 2021 1,704,926 $ 13.17
Summary of Performance Stock Units	Details for each aforementioned defined term for each grant have been provided in the table below. Performance Period Number of Threshold Number of Target Number of Maximum Weighted Maximum Maximum January 1, 2021—December 31, 1,273,231 2,546,461 3,816,120 $ 13.22 $ 50,446 $ 40,721 * dollars in thousands

Earnings Per Share (Tables)

Earnings Per Share (Tables)	6 Months Ended
	Jun. 30, 2021
Earnings Per Share [Abstract]
Summary of reconciliation of basic and diluted net loss per common share	The following is a reconciliation of basic and diluted net earnings (loss) per common share: Three Months Ended June 30, Six Months Ended June 30, (in thousands, except share and earnings per share data) 2021 2020 2021 2020 Basic earnings per share computation: Numerator: Net income (loss) attributable to stockholders of Advantage Solutions Inc. $ 6,121 $ (37,404 ) $ 6,005 $ (59,112 ) Denominator: Weighted average common shares—basic 318,464,596 203,750,000 318,035,355 203,750,000 Basic earnings (loss) per common share $ 0.02 $ (0.18 ) $ 0.02 $ (0.29 ) Diluted earnings per share computation: Numerator: Net income (loss) attributable to stockholders of Advantage Solutions Inc. $ 6,121 $ (37,404 ) $ 6,005 $ (59,112 ) Change in fair value of warrant liability (7,059 ) — (1,533 ) — Numerator for diluted earnings per share (938 ) (37,404 ) 4,472 (59,112 ) Denominator: Weighted average common shares outstanding 318,464,596 203,750,000 318,035,355 203,750,000 RSUs and PSUs 3,457,299 — 3,207,047 — Public and private placement warrants 1,276,669 — 29,527 — Employee stock purchase plan and stock options 95,709 — 78,216 — Weighted average common shares—diluted 323,294,273 203,750,000 321,350,145 203,750,000 Diluted earnings (loss) per common share $ 0.00 $ (0.18 ) $ 0.01 $ (0.29 )

Organization and Significant _3

Organization and Significant Accounting Policies - Additional Information (Details) - $ / shares	Jun. 30, 2021	Dec. 31, 2020
Class of warrant or right exercise price of warrants or rights
Class of warrant or right exercise price of warrants or rights	$ 2.69	$ 2.90
Warrant [Member] | ADV | ADVWW
Class of warrant or right exercise price of warrants or rights
Class of warrant or right exercise price of warrants or rights	$ 11.50

Revenue Recognition - Additiona

Revenue Recognition - Additional Information (Detail) - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020	Jun. 30, 2021	Jun. 30, 2020
Disaggregation of Revenue [Line Items]
Revenue	$ 5.8	$ 3.2	$ 31.9	$ 27.2

Revenue Recognition - Summary o

Revenue Recognition - Summary of Disaggregation of Revenue (Detail) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020	Jun. 30, 2021	Jun. 30, 2020
Disaggregation of Revenue [Line Items]
Revenue From Contract With Customer Including Assessed Tax	$ 849,954	$ 641,543	$ 1,640,975	$ 1,520,939
Sales Revenues [Member]
Disaggregation of Revenue [Line Items]
Revenue From Contract With Customer Including Assessed Tax	561,644	460,239	1,095,968	968,037
Marketing Revenue [Member]
Disaggregation of Revenue [Line Items]
Revenue From Contract With Customer Including Assessed Tax	288,310	181,304	545,007	552,902
Sales Brand Centric Services [Member]
Disaggregation of Revenue [Line Items]
Revenue From Contract With Customer Including Assessed Tax	321,876	278,807	615,407	596,405
Sales retail-centric services
Disaggregation of Revenue [Line Items]
Revenue From Contract With Customer Including Assessed Tax	239,768	181,432	480,561	371,632
Marketing Brand Centric Services [Member]
Disaggregation of Revenue [Line Items]
Revenue From Contract With Customer Including Assessed Tax	121,822	82,354	238,804	178,719
Marketing Retail Centric Services [Member]
Disaggregation of Revenue [Line Items]
Revenue From Contract With Customer Including Assessed Tax	$ 166,488	$ 98,950	$ 306,203	$ 374,183

Acquisitions - Schedule of Fair

Acquisitions - Schedule of Fair Values of Identifiable Assets and Liabilities of Acquisitions (Detail) - USD ($) $ in Thousands	6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020	Dec. 31, 2020
Liabilities
Goodwill arising from acquisitions	$ 2,181,191		$ 2,163,339
Client relationships [Member]
Consideration:
Weighted Average Useful Life		10 years
2020 Acquisitions
Consideration:
Cash		$ 51,389
Holdback		3,488
Fair value of contingent consideration		17,210
Total consideration		72,087
Identifiable intangible assets		32,610
Assets
Accounts receivable		2,534
Other assets		2,907
Property and equipment		321
Identifiable intangible assets		32,610
Total assets		38,372
Liabilities
Total liabilities		4,242
Total identifiable net assets		34,130
Goodwill arising from acquisitions		37,957
2020 Acquisitions | Client relationships [Member]
Consideration:
Identifiable intangible assets		32,610
Assets
Identifiable intangible assets		$ 32,610
2021 Acquisitions
Consideration:
Cash	20,426
Holdback	1,442
Fair value of contingent consideration	5,116
Total consideration	26,984
Identifiable intangible assets	11,083
Assets
Accounts receivable	3,382
Property and equipment	86
Identifiable intangible assets	11,083
Total assets	14,551
Liabilities
Total liabilities	4,222
Redeemable noncontrolling interest	1,804
Total identifiable net assets	8,525
Goodwill arising from acquisitions	$ 18,459
2021 Acquisitions | Client relationships [Member]
Consideration:
Weighted Average Useful Life	7 years
Identifiable intangible assets	$ 10,082
Assets
Identifiable intangible assets	$ 10,082
2021 Acquisitions | Trade names [Member]
Consideration:
Weighted Average Useful Life	10 years
Identifiable intangible assets	$ 1,001
Assets
Identifiable intangible assets	$ 1,001

Acquisitions - Schedule of Supp

Acquisitions - Schedule of Supplemental Information on an Unaudited Pro Forma Basis (Detail) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020	Jun. 30, 2020	Jun. 30, 2019
Business Combinations [Abstract]
Total revenues	$ 852,157	$ 648,602	$ 1,646,090	$ 1,536,060
Net income (loss) attributable to stockholders of Advantage Solutions Inc.	$ 6,032	$ (34,598)	$ 6,231	$ (54,066)
Basic net income (loss) per common share	$ 0.02	$ (0.17)	$ 0.02	$ (0.27)
Diluted net income (loss) per common share	$ 0	$ (0.17)	$ 0.01	$ (0.27)

Acquisitions -Additional Inform

Acquisitions -Additional Information (Detail) $ in Thousands	3 Months Ended	6 Months Ended
	Jun. 30, 2020USD ($)	Jun. 30, 2021USD ($)Businesses	Jun. 30, 2020USD ($)Businesses
Acquisitions In 2020 [Member]
Business Acquisition [Line Items]
Number of acquired businesses | Business | Businesses			3
Purchase price			$ 72,100
Cash paid for business acquisition			51,400
Contingent consideration	$ 17,200		17,200
Business combination holdback consideration payable	3,500		3,500
Business acquisition, maximum contingent consideration	45,800		45,800
Business Acquisition, Goodwill, Expected Tax Deductible Amount	19,800		19,800
Bsuiness combination revenue of the acquiree since acquisition date	15,800		26,900
Business Acquisition, transaction costs incurred	$ 200		$ 200
Acquisitions In 2020 [Member] | Sales Agencies [Member]
Business Acquisition [Line Items]
Number of acquired businesses | Business | Businesses			2
2021 Acquisitions
Business Acquisition [Line Items]
Purchase price		$ 26,984
Cash paid for business acquisition		20,426
Contingent consideration		5,100
Business combination holdback consideration payable		1,400
Business acquisition, maximum contingent consideration		$ 13,500
Period of settlement of holdback consideration		18 months
Business Acquisition, Goodwill, Expected Tax Deductible Amount		$ 9,000
Bsuiness combination revenue of the acquiree since acquisition date		6,300	$ 10,900
Business Acquisition, transaction costs incurred		$ 200
2021 Acquisitions | Sales Agencies [Member]
Business Acquisition [Line Items]
Number of acquired businesses | Business | Businesses		3

Goodwill and Intangible Asset_2

Goodwill and Intangible Assets -Additional Information (Detail) - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020	Jun. 30, 2021	Jun. 30, 2020
Goodwill [Line Items]
Amortization expense	$ 49.2	$ 47.7	$ 98.6	$ 95.5
Sales [Member]
Goodwill [Line Items]
Goodwill impairment charges			$ 652

Goodwill and Intangible Asset_3

Goodwill and Intangible Assets - Schedule of changes in goodwill (Detail) $ in Thousands	6 Months Ended
	Jun. 30, 2021USD ($)
Goodwill [Line Items]
Gross carrying amount	$ 2,815,339
Accumulated impairment charge	(652,000)
Opening balance	2,163,339
Acquisitions	18,459
Foreign exchange translation effects	259
Measurement period adjustments	(866)
Closing balance	2,181,191
Sales [Member]
Goodwill [Line Items]
Gross carrying amount	2,114,378
Accumulated impairment charge	(652,000)
Opening balance	1,462,378
Acquisitions	18,459
Foreign exchange translation effects	259
Measurement period adjustments	179
Closing balance	1,481,275
Marketing [Member]
Goodwill [Line Items]
Gross carrying amount	700,961
Opening balance	700,961
Measurement period adjustments	(1,045)
Closing balance	$ 699,916

Goodwill and Intangible Asset_4

Goodwill and Intangible Assets - Schedule of intangible assets (Detail) - USD ($) $ in Thousands	6 Months Ended	12 Months Ended
	Jun. 30, 2021	Dec. 31, 2020
Finite-lived Intangible Assets [Roll Forward]
Gross Carrying Value	$ 2,616,724	$ 2,605,840
Accumulated Amortization	1,151,444	1,053,044
Net Carrying Value	1,465,280	1,552,796
Indefinite-lived Intangible Assets [Roll Forward]
Indefinite-lived Intangible Assets (Excluding Goodwill)	1,480,000	1,480,000
Indefinite Lived Trade Names Accumulated Impairment Charges	580,000	580,000
Indefinite-Lived Trade Names	900,000	900,000
Intangible Assets, Gross (Excluding Goodwill)	4,096,724	4,085,840
Other Intangible Assets Accumulated Amortization	1,151,444	1,053,044
Intangible Assets Accumulated Amortization	580,000	580,000
Intangible Assets, Net (Including Goodwill)	$ 2,365,280	$ 2,452,796
Client relationships [Member]
Finite-lived Intangible Assets [Roll Forward]
Weighted Average Useful Life	14 years	14 years
Gross Carrying Value	$ 2,465,579	$ 2,455,360
Accumulated Amortization	1,067,784	977,140
Net Carrying Value	$ 1,397,795	$ 1,478,220
Trade names [Member]
Finite-lived Intangible Assets [Roll Forward]
Weighted Average Useful Life	8 years	8 years
Gross Carrying Value	$ 134,885	$ 134,220
Accumulated Amortization	72,339	66,209
Net Carrying Value	$ 62,546	$ 68,011
Developed technology [Member]
Finite-lived Intangible Assets [Roll Forward]
Weighted Average Useful Life	5 years	5 years
Gross Carrying Value	$ 10,160	$ 10,160
Accumulated Amortization	7,005	5,989
Net Carrying Value	$ 3,155	$ 4,171
Covenant not to compete [Member]
Finite-lived Intangible Assets [Roll Forward]
Weighted Average Useful Life	5 years	5 years
Gross Carrying Value	$ 6,100	$ 6,100
Accumulated Amortization	4,316	3,706
Net Carrying Value	$ 1,784	$ 2,394

Goodwill and Intangible Asset_5

Goodwill and Intangible Assets - Schedule of intangible assets ( Parenthetical) (Detail) $ in Millions	12 Months Ended
	Dec. 31, 2018USD ($)
Two Thousand one fourteen Topco Acquisition [Member] | Sales [Member]
Goodwill [Line Items]
Non Cash Intangible asset impairment charge	$ 580

Goodwill and Intangible Asset_6

Goodwill and Intangible Assets - Schedule of estimated future amortization expenses (Detail) - USD ($) $ in Thousands	Jun. 30, 2021	Dec. 31, 2020
Finite-Lived Intangible Assets, Amortization Expense, Maturity Schedule [Abstract]
Remainder of 2021	$ 98,662
2022	194,917
2023	191,363
2024	189,968
2025	184,611
Thereafter	605,759
Total amortization expense	$ 1,465,280	$ 1,552,796

Debt - Summary of Long term Deb

Debt - Summary of Long term Debt, Net of Current Portion (Detail) - USD ($) $ in Thousands	Jun. 30, 2021	Dec. 31, 2020
Debt Disclosure [Line Items]
Debt carrying amount	$ 2,096,328	$ 2,153,618
Less: current portion	13,303	63,745
Less: debt issuance costs	55,928	60,545
Long-term debt, net of current portion	2,027,097	2,029,328
New Term Loan Facility [Member]
Debt Disclosure [Line Items]
Debt carrying amount	1,318,375	1,325,000
Notes [Member]
Debt Disclosure [Line Items]
Debt carrying amount	775,000	775,000
New Revolving Credit Facility [Member]
Debt Disclosure [Line Items]
Debt carrying amount		50,000
Notes Payable And Deferred Obligations [Member]
Debt Disclosure [Line Items]
Debt carrying amount	$ 2,953	$ 3,618

Debt - Additional Information (

Debt - Additional Information (Detail) - USD ($) $ in Thousands	6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020
Short-term Debt [Line Items]
Repayment of minimum quarterly principal payments	$ 92,756	$ 98,640
First Lien Term Loan [Member]
Short-term Debt [Line Items]
Repayment of minimum quarterly principal payments	6,500
New Term Loan Facility [Member]
Short-term Debt [Line Items]
Line of credit outstanding	$ 1,300,000
Line of Credit maturity date	Oct. 28, 2027
Line of credit facility periodic payment principal	$ 13,300
Repayment of minimum quarterly principal payments	$ 3,300
Senior Secured Notes [Member]
Short-term Debt [Line Items]
Debt instrument, maturity date	Nov. 15, 2028
Long term debt outstanding amount	$ 775,000

Fair Value of Financial Instr_3

Fair Value of Financial Instruments - Summary of Financial Assets and Liabilities Measured on Recurring Basis (Detail) - Fair Value, Recurring [Member] - USD ($) $ in Thousands	Jun. 30, 2021	Dec. 31, 2020
Assets measured at fair value
Assets measured at fair value	$ 165,924	$ 206,125
Liabilities measured at fair value
Liabilities measured at fair value	67,687	69,017
Derivative Financial Instruments, Liabilities [Member]
Liabilities measured at fair value
Liabilities measured at fair value	1,143	1,882
Contingent Consideration Liabilities [Member]
Liabilities measured at fair value
Liabilities measured at fair value	46,843	45,901
Warrant Liability [Member]
Liabilities measured at fair value
Liabilities measured at fair value	19,701	21,234
Cash and Cash Equivalents [Member]
Assets measured at fair value
Assets measured at fair value	159,782	204,301
Derivative Financial Instruments [Member]
Assets measured at fair value
Assets measured at fair value	6,142	1,824
Quoted Prices in Active Markets (Level 1) [Member]
Assets measured at fair value
Assets measured at fair value	159,782	204,301
Quoted Prices in Active Markets (Level 1) [Member] | Cash and Cash Equivalents [Member]
Assets measured at fair value
Assets measured at fair value	159,782	204,301
Significant Other Observable Inputs (Level 2) [Member]
Assets measured at fair value
Assets measured at fair value	6,142	1,824
Liabilities measured at fair value
Liabilities measured at fair value	1,143	1,882
Significant Other Observable Inputs (Level 2) [Member] | Derivative Financial Instruments, Liabilities [Member]
Liabilities measured at fair value
Liabilities measured at fair value	1,143	1,882
Significant Other Observable Inputs (Level 2) [Member] | Derivative Financial Instruments [Member]
Assets measured at fair value
Assets measured at fair value	6,142	1,824
Significant Other Unobservable Inputs (Level 3) [Member]
Liabilities measured at fair value
Liabilities measured at fair value	66,544	67,135
Significant Other Unobservable Inputs (Level 3) [Member] | Contingent Consideration Liabilities [Member]
Liabilities measured at fair value
Liabilities measured at fair value	46,843	45,901
Significant Other Unobservable Inputs (Level 3) [Member] | Warrant Liability [Member]
Liabilities measured at fair value
Liabilities measured at fair value	$ 19,701	$ 21,234

Fair Value of Financial Instr_4

Fair Value of Financial Instruments - Additional Information (Detail) $ in Thousands, € in Millions	3 Months Ended		6 Months Ended
	Jun. 30, 2021USD ($)	Jun. 30, 2020USD ($)	Jun. 30, 2021USD ($)shares	Jun. 30, 2020USD ($)	Jun. 30, 2021EUR (€)	Dec. 31, 2020USD ($)
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Maximum credit loss exposure	$ 233,000		$ 233,000
Fair value adjustment of warrants	(7,059)	$ 0	$ (1,533)	$ 0
Private Placement Warrants [member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Stock issued during period, shares, issued for services | shares			7,333,333
Stock issued during period, value, issued for services			$ 19,700
Interest Expense [Member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Gain (loss) related to changes in fair values of the forward contracts	1,200	$ 100	$ 4,300	$ 100
Two Open Euro Forward Contract [Member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Foreign Currency Contract, Maturity Period			2021
Foreign Currency Contract, Asset, Fair Value Disclosure | €					€ 3.6
Open Euro Forward Contract [Member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Foreign Currency Contract, Asset, Fair Value Disclosure						$ 0
Interest Rate Cap [Member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Derivative, notional amount	2,200,000		$ 2,200,000			2,200,000
Aggregate fair value of outstanding interest rate caps	1,100		1,100			1,900
Interest rate derivative assets at fair value	6,100		6,100			1,800
Other Accrued Expenses [Member] | Interest Rate Cap [Member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Fair value of outstanding interest rate caps	6,100		6,100			1,000
Prepaid Expenses and Other Current Assets [Member] | Interest Rate Cap [Member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Fair value of outstanding interest rate caps						1,800
Other Noncurrent Liabilities [Member] | Interest Rate Cap [Member]
Fair Value Disclosure, Asset and Liability, Not Measured at Fair Value [Line Items]
Fair value of outstanding interest rate caps	$ 1,100		$ 1,100			$ 900

Fair Value of Financial Instr_5

Fair Value of Financial Instruments - Summary Of The Estimated Using The Black-Scholes Option Pricing Model (Detail) - $ / shares	6 Months Ended	12 Months Ended
	Jun. 30, 2021	Dec. 31, 2020
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions and Methodology [Abstract]
Fair value warrants per share	$ 2.69	$ 2.90
Share Price	10.79	13.17
Exercise price per share	$ 11.50	$ 11.50
Expected term (years)	4 years 3 months 18 days	4 years 9 months 18 days
Expected volatility	32.00%	17.00%
Risk-free interest rate	0.70%	0.40%
Dividend yield	0.00%	0.00%

Fair Value of Financial Instr_6

Fair Value of Financial Instruments - Summarizes The Changes In The Carrying Value Of Estimated Contingent Consideration Liabilities (Detail) - USD ($) $ in Thousands	6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020
Fair Value Disclosures [Abstract]
Beginning of the period	$ 45,901	$ 47,649
Fair value of acquisitions	5,116	17,210
Payments	(6,399)	(8,859)
Note issuance for settlements	0	(5,982)
Measurement period adjustments	(1,181)	0
Changes in fair value	3,361	9,532
Foreign exchange translation effects	45	(802)
End of the period	$ 46,843	$ 58,748

Fair Value of Financial Instr_7

Fair Value of Financial Instruments - Summary of Financial Liabilities Measured on Recurring Basis (Detail) - USD ($) $ in Thousands	Jun. 30, 2021	Dec. 31, 2020
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
carrying amount	$ 2,096,328	$ 2,153,618
Fair Value, Recurring [Member] | Significant Other Observable Inputs (Level 2) [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Fair Value	2,363,847	2,386,437
New Term Loan Credit Facility [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
carrying amount	1,318,375	1,325,000
New Term Loan Credit Facility [Member] | Fair Value, Recurring [Member] | Significant Other Observable Inputs (Level 2) [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Fair Value	1,461,643	1,447,993
Notes [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
carrying amount	775,000	775,000
Notes [Member] | Fair Value, Recurring [Member] | Significant Other Observable Inputs (Level 2) [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Fair Value	899,251	884,826
New Revolving Credit Facility [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
carrying amount		50,000
New Revolving Credit Facility [Member] | Fair Value, Recurring [Member] | Significant Other Observable Inputs (Level 2) [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Fair Value		50,000
Notes Payable And Deferred Obligations [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
carrying amount	2,953	3,618
Notes Payable And Deferred Obligations [Member] | Fair Value, Recurring [Member] | Significant Other Observable Inputs (Level 2) [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Fair Value	$ 2,953	$ 3,618

Related Party Transactions - Ad

Related Party Transactions - Additional Information (Detail) - USD ($)	1 Months Ended		3 Months Ended		6 Months Ended
	Jun. 30, 2019	May 31, 2019	Jun. 30, 2021	Jun. 30, 2020	Jun. 30, 2021	Jun. 30, 2020	Dec. 31, 2020
Related Party Transactions (Textual)
Revenue from Related Parties			$ 2,595,000	$ 613,000	$ 5,575,000	$ 4,854,000
Accounts receivable			$ 8,205,000		$ 8,205,000		$ 7,591,000
Common Stock, Par or Stated Value Per Share (in Dollars per share)			$ 0.0001		$ 0.0001		$ 0.0001
Common Class A [Member] | Subscription Agreements [Member]
Related Party Transactions (Textual)
Issuance of common stock to sponsor, Shares					34,410,000
Price per share			10		$ 10
Common Class A [Member] | Private Placement [Member]
Related Party Transactions (Textual)
Price per share			$ 11.50		$ 11.50
Cp Sponsor [Member] | Private Placement [Member]
Related Party Transactions (Textual)
Class of Warrant or Right Issued During The Period Shares			7,333,333		7,333,333
Class of Warrant or Right Issuance Price Per Share			$ 1.50		$ 1.50
Proceeds from Issuance of Warrants					$ 11,000,000
Cp Sponsor [Member] | Common Class B [Member]
Related Party Transactions (Textual)
Common Stock, Par or Stated Value Per Share (in Dollars per share)	$ 0.0001
Issuance of common stock to sponsor, Shares		11,500,000
Price per share		$ 0.002
Proceeds from issuance of common stock		$ 25,000
Conversion of stock shares converted	11,250,000
Cp Sponsor [Member] | Founder Shares [Member]
Related Party Transactions (Textual)
Expired and the Sponsor forfeited (in Shares)	25,000
Board of Directors Chairman [Member]
Related Party Transactions (Textual)
Revenue from Related Parties				4,300,000		9,100,000
Majority-Owned Subsidiary, Unconsolidated [Member]
Related Party Transactions (Textual)
Revenue from Related Parties			$ 4,700,000	$ 2,600,000	9,300,000	$ 7,300,000
Accounts receivable			$ 1,700,000		$ 1,700,000		$ 2,200,000

Related Party Transactions - Su

Related Party Transactions - Summary of Financial Relationships with Clients of the Company (Detail) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020	Jun. 30, 2021	Jun. 30, 2020	Dec. 31, 2020
Related Party Transaction [Line Items]
Revenues	$ 2,595	$ 613	$ 5,575	$ 4,854
Accounts receivable	8,205		8,205		$ 7,591
Client 1 [Member]
Related Party Transaction [Line Items]
Revenues	2,071	0	4,495	0
Accounts receivable	0		0		0
Client 2 [Member]
Related Party Transaction [Line Items]
Revenues	0	0	0	3,866
Accounts receivable	0		0		0
Client 3 [Member]
Related Party Transaction [Line Items]
Revenues	107	0	214	0
Accounts receivable	736		736		572
Client 4 [Member]
Related Party Transaction [Line Items]
Revenues	116	514	333	608
Accounts receivable	5,152		5,152		4,819
Client 5 [Member]
Related Party Transaction [Line Items]
Revenues	264	33	407	209
Accounts receivable	1,276		1,276		1,285
Client 6 [Member]
Related Party Transaction [Line Items]
Revenues	37	$ 66	126	$ 171
Accounts receivable	$ 1,041		$ 1,041		$ 915

Income Tax - Additional Informa

Income Tax - Additional Information (Detail) - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020	Jun. 30, 2021	Jun. 30, 2020
Income Tax Disclosure [Line Items]
Effective income tax rate reconciliation, percent	53.30%	26.60%	61.50%	17.20%
Mexican Operations
Income Tax Disclosure [Line Items]
Valuation allowance	$ 1.3		$ 1.3
United Kingdom
Income Tax Disclosure [Line Items]
Current Foreign Tax Expense (Benefit)			2.3
United States
Income Tax Disclosure [Line Items]
Current Foreign Tax Expense (Benefit)			$ 0.8

Segments - Summary Of Revenue

Segments - Summary Of Revenue And Operating Income (Detail) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020	Jun. 30, 2021	Jun. 30, 2020
Segment Reporting Information [Line Items]
Revenues	$ 849,954	$ 641,543	$ 1,640,975	$ 1,520,939
Depreciation and amortization	62,674	58,748	122,287	118,957
Operating income (loss)	42,447	3	80,035	31,441
Sales [Member]
Segment Reporting Information [Line Items]
Revenues	561,644	460,239	1,095,968	968,037
Depreciation and amortization	44,710	42,234	87,274	85,341
Operating income (loss)	44,673	11,021	79,822	35,215
Marketing [Member]
Segment Reporting Information [Line Items]
Revenues	288,310	181,304	545,007	552,902
Depreciation and amortization	17,964	16,514	35,013	33,616
Operating income (loss)	$ (2,226)	$ (11,018)	$ 213	$ (3,774)

Redeemable Noncontrolling Int_3

Redeemable Noncontrolling Interest - Summary Of Redeemable Noncontrolling Interest (Detail) $ in Thousands	6 Months Ended
	Jun. 30, 2021USD ($)
Redeemable Noncontrolling Interest [Line Items]
Beginning Balance	$ 0
Fair value at acquisition	1,804
Net loss attributable to redeemable noncontrolling interests	(14)
Foreign currency translation adjustment	33
Ending Balance	$ 1,823

Redeemable Noncontrolling Int_4

Redeemable Noncontrolling Interest - Additional Information (Detail) - USD ($) $ in Thousands	6 Months Ended
	Jun. 30, 2021	Dec. 31, 2020
Redeemable Noncontrolling Interest [Line Items]
Equity Method Investment, Ownership Percentage	20.00%
Redeemable Noncontrolling Interest, Equity, Carrying Amount	$ 1,823	$ 0
Maximum [Member]
Redeemable Noncontrolling Interest [Line Items]
Noncontrolling Interest Redemption Period	2028
Minimum [Member]
Redeemable Noncontrolling Interest [Line Items]
Noncontrolling Interest Redemption Period	2026

Stock-Based Compensation - Summ

Stock-Based Compensation - Summary of Performance Stock Units (Detail) - Performance Stock Units Member [Member] - Revenue [Member] $ / shares in Units, $ in Thousands	12 Months Ended
	Dec. 31, 2021USD ($)$ / sharesshares
Disclosure Of Parametres For Which Stock Based Compensation Expense Shall Be Recognized For Instruments Other Than Options [Line Items]
Threshold	1,273,231
Target	2,546,461
Maximum	3,816,120
Weighted Average Fair Value per Share | $ / shares	$ 13.22
Maximum Potential Expense to be Recognized | $	$ 50,446	[1]
Maximum Remaining Expense to be Recognized | $	$ 40,721	[1]
[1]	dollars in thousands

Stock-Based Compensation - Su_2

Stock-Based Compensation - Summary Of Stock Option Plan Activity (Detail) - Restricted Stock Units (RSUs) [Member]	6 Months Ended
	Jun. 30, 2021$ / sharesshares
Stock-based Compensation [Line Items]
Beginning of the period | shares	0
Granted | shares	1,825,166
Vested | shares	41,424
Forfeited | shares	78,816
End of the period | shares	1,704,926
Beginning of the period | $ / shares	$ 0
Granted | $ / shares	13.18
Vested | $ / shares	13.22
Forfeited | $ / shares	13.33
End of the period | $ / shares	$ 13.17

Stock-Based Compensation - Addi

Stock-Based Compensation - Additional Information (Detail) $ in Millions	3 Months Ended	6 Months Ended
	Jun. 30, 2021USD ($)	Jun. 30, 2021USD ($)
Stock Based Compensation [Line Items]
Share-based Payment Arrangement, Expense	$ 10.3	$ 20.2
Share-based payment arrangement, expense, tax benefit	1.5	$ 3.1
Performance Stock Units [Member]
Stock Based Compensation [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period		3 years
Performance Stock Units [Member] | Maximum [Member]
Stock Based Compensation [Line Items]
Percentage of vesting of award under share-based payment arrangement		150.00%
Performance Stock Units [Member] | Minimum [Member]
Stock Based Compensation [Line Items]
Percentage of vesting of award under share-based payment arrangement		0.00%
Restricted Stock Units (RSUs) [Member]
Stock Based Compensation [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period		3 years
Share-based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Amount	$ 15.9	$ 15.9
Share-based Compensation Arrangement by Share-based Payment Award, Award Requisite Service Period		2 years 6 months

Earnings Per Share - Additional

Earnings Per Share - Additional Information (Detail) - USD ($) $ / shares in Units, $ in Thousands	Jan. 15, 2021	Jun. 30, 2021	Dec. 31, 2020
Earnings Per Share [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Terms of Award		five-year period
Share Price		$ 10.79	$ 13.17
Exercise Price of Warrants		$ 2.69	$ 2.90
Proceeds from Warrant Exercises		$ 5,000
Cp Sponsor [Member]
Earnings Per Share [Line Items]
Number of warrants or rights outstanding		18,578,325
Common Class A [Member]
Earnings Per Share [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Shares Issued in Period		5,000,000
Warrant Instrument Redemption Threshold Consecutive Trading Days		20 days
Warrant Instrument Redemption Threshold Trading Days		30 days
Common Class A [Member] | Share Price Equal Or Exceeds Eighteen Rupees Per Dollar [Member]
Earnings Per Share [Line Items]
Warrant Instrument Redemption Threshold Consecutive Trading Days	20 days
Warrant Instrument Redemption Threshold Trading Days	30 days
Share Price	$ 12
Common Class A [Member] | Cp Sponsor [Member] | Private Placement Warrants [Member]
Earnings Per Share [Line Items]
Number of warrants or rights outstanding		7,333,333
Exercise Price of Warrants		$ 11.50

Earnings Per Share - Summary Of

Earnings Per Share - Summary Of Reconciliation Of Basic And Diluted Net Loss Per Common Share (Detail) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2021	Jun. 30, 2020	Jun. 30, 2021	Jun. 30, 2020
Earnings Per Share [Abstract]
Net income (loss) attributable to stockholders of Advantage Solutions Inc.	$ 6,121	$ (37,404)	$ 6,005	$ (59,112)
Weighted average common shares—basic	318,464,596	203,750,000	318,035,355	203,750,000
Change in fair value of warrant liability	$ (7,059)	$ 0	$ (1,533)	$ 0
Basic earnings (loss) per common share	$ 0.02	$ (0.18)	$ 0.02	$ (0.29)
Numerator for diluted earnings per share	$ (938)	$ (37,404)	$ 4,472	$ (59,112)
Weighted average common shares outstanding	318,464,596	203,750,000	318,035,355	203,750,000
RSUs and PSUs	3,457,299	0	3,207,047	0
Public and private placement warrants	1,276,669	0	29,527	0
Employee stock purchase plan and stock options	95,709	0	78,216	0
Weighted average common shares—diluted	323,294,273	203,750,000	321,350,145	203,750,000
Diluted earnings (loss) per common share	$ 0	$ (0.18)	$ 0.01	$ (0.29)