Segments | Segments The Company’s Chief Executive Officer, who has been identified as its Chief Operating Decision Maker (“CODM”), has evaluated how the Company views and measures its performance. ASC 280, Segment Reporting establishes the standards for reporting information about segments in financial statements. In applying the criteria set forth in that guidance, the Company has determined that it has two reportable segments—Direct to Consumer and Partner Network. The key factors used to identify these reportable segments are the organization and alignment of the Company’s internal operations and the nature of its marketing channels, which drive client acquisition into the mortgage platform. This determination reflects how its CODM monitors performance, allocates capital and makes strategic and operational decisions. The Company’s segments are described as follows: Direct to Consumer In the Direct to Consumer segment, clients have the ability to interact with Rocket Mortgage online and/or with the Company’s mortgage bankers. The Company markets to potential clients in this segment through various brand campaigns and performance marketing channels. The Direct to Consumer segment derives revenue from originating, closing, selling and servicing predominantly agency-conforming loans, which are pooled and sold to the secondary market. The segment also includes title insurance, appraisals and settlement services complementing the Company’s end-to-end mortgage origination experience. Servicing activities are fully allocated to the Direct to Consumer segment and are viewed as an extension of the client experience. Servicing enables Rocket Mortgage to establish and maintain long term relationships with our clients, through multiple touchpoints at regular engagement intervals. Revenues in the Direct to Consumer segment are generated primarily from the gain on sale of loans, which includes loan origination fees, revenues from sales of loans into the secondary market, as well as the fair value of originated MSRs and hedging gains and losses. Loan servicing (loss) income, net consists of the contractual fees earned for servicing loans and other ancillary servicing fees, as well as changes in the fair value of MSRs due to changes in valuation assumptions and realization of cash flows. Partner Network The Rocket Professional platform supports our Partner Network segment, where we leverage our superior client service and widely recognized brand to grow marketing and influencer relationships, and our mortgage broker partnerships through Rocket Pro TPO. Our marketing partnerships consist of well-known consumer-focused companies that find value in our award-winning client experience and want to offer their clients mortgage solutions with our trusted, widely recognized brand. These organizations connect their clients directly to us through marketing channels and a referral process. Our influencer partnerships are typically with companies that employ licensed mortgage professionals that find value in our client experience, technology and efficient mortgage process, where mortgages may not be their primary offering. We also enable clients to start the mortgage process through the Rocket platform in the way that works best for them, including through a local mortgage broker. Revenues in the Partner Network segment are generated primarily from the gain on sale of loans, which includes loan origination fees, revenues from sales of loans into the secondary market, as well as the fair value of originated MSRs and hedging gains and losses. Other Information About Our Segments The Company measures the performance of the segments primarily on a contribution margin basis. The accounting policies applied by our segments are the same as those described in Note 1, Business, Basis of Presentation and Accounting Policies and the decrease in MSRs due to valuation assumptions is consistent with the changes described in Note 3, Mortgage Servicing Rights . Directly attributable expenses include Salaries, commissions and team member benefits, General and administrative expenses and Other expenses, such as servicing costs and origination costs. The Company does not allocate assets to its reportable segments as they are not included in the review performed by the CODM for purposes of assessing segment performance and allocating resources. The balance sheet is managed on a consolidated basis and is not used in the context of segment reporting. The Company also reports an “all other” category that includes operations from Rocket Homes, Rock Connections, Core Digital Media, Rocket Loans, and includes professional service fee revenues from related parties. These operations are neither significant individually nor in aggregate and therefore do not constitute a reportable segment. Key operating data for our business segments for the three and six months ended: Three Months Ended Direct to Partner Segments All Other Total Revenues Gain on sale $ 2,050,639 $ 287,651 $ 2,338,290 $ 3,199 $ 2,341,489 Interest income 52,489 33,222 85,711 934 86,645 Interest expense on funding facilities (39,409) (24,943) (64,352) (26) (64,378) Servicing fee income 342,687 — 342,687 662 343,349 Changes in fair value of MSRs (414,745) — (414,745) — (414,745) Other income 229,860 23,228 253,088 123,300 376,388 Total U.S. GAAP Revenue, net 2,221,521 319,158 2,540,679 128,069 2,668,748 Plus: Decrease in MSRs due to valuation assumptions 121,312 — 121,312 — 121,312 Adjusted revenue 2,342,833 319,158 2,661,991 128,069 2,790,060 Directly attributable expenses 907,963 176,065 1,084,028 58,155 1,142,183 Contribution margin $ 1,434,870 $ 143,093 $ 1,577,963 $ 69,914 $ 1,647,877 Six Months Ended Direct to Consumer Partner Network Segments Total All Other Total Revenues Gain on sale $ 4,914,239 $ 972,080 $ 5,886,319 $ 7,612 $ 5,893,931 Interest income 111,157 69,283 180,440 1,450 181,890 Interest expense on funding facilities (81,414) (50,762) (132,176) (46) (132,222) Servicing fee income 634,339 — 634,339 1,371 635,710 Changes in fair value of MSRs (168,824) — (168,824) — (168,824) Other income 534,772 51,005 585,777 256,723 842,500 Total U.S. GAAP Revenue, net 5,944,269 1,041,606 6,985,875 267,110 7,252,985 Less: Increase in MSRs due to valuation assumptions (423,138) — (423,138) — (423,138) Adjusted revenue 5,521,131 1,041,606 6,562,737 267,110 6,829,847 Directly attributable expenses 1,926,460 355,842 2,282,302 128,911 2,411,213 Contribution margin $ 3,594,671 $ 685,764 $ 4,280,435 $ 138,199 $ 4,418,634 Three Months Ended Direct to Consumer Partner Network Segments Total All Other Total Revenues Gain on sale $ 4,020,492 $ 734,662 $ 4,755,154 $ (1,570) $ 4,753,584 Interest income 51,012 26,376 77,388 651 78,039 Interest expense on funding facilities (35,397) (18,302) (53,699) (58) (53,757) Servicing fee income 248,873 — 248,873 969 249,842 Changes in fair value of MSRs (552,844) — (552,844) — (552,844) Other income 206,538 39,859 246,397 314,552 560,949 Total U.S. GAAP Revenue, net 3,938,674 782,595 4,721,269 314,544 5,035,813 Plus: Decrease in MSRs due to valuation assumptions 274,377 — 274,377 — 274,377 Adjusted revenue 4,213,051 782,595 4,995,646 314,544 5,310,190 Directly attributable expenses 948,900 139,140 1,088,040 123,494 1,211,534 Contribution margin $ 3,264,151 $ 643,455 $ 3,907,606 $ 191,050 $ 4,098,656 Six Months Ended Direct to Consumer Partner Network Segments Total All Other Total Revenues Gain on sale $ 5,631,324 $ 938,109 $ 6,569,433 $ 6,260 $ 6,575,693 Interest income 98,322 51,947 150,269 1,812 152,081 Interest expense on funding facilities (60,782) (32,023) (92,805) (411) (93,216) Servicing fee income 504,863 — 504,863 2,072 506,935 Changes in fair value of MSRs (1,544,096) — (1,544,096) — (1,544,096) Other income 351,561 59,469 411,030 393,695 804,725 Total U.S. GAAP Revenue, net 4,981,192 1,017,502 5,998,694 403,428 6,402,122 Plus: Decrease in MSRs due to valuation assumptions 1,017,704 — 1,017,704 — 1,017,704 Adjusted revenue 5,998,896 1,017,502 7,016,398 403,428 7,419,826 Directly attributable expenses 1,729,520 231,084 1,960,604 168,994 2,129,598 Contribution margin $ 4,269,376 $ 786,418 $ 5,055,794 $ 234,434 $ 5,290,228 The following table represents a reconciliation of segment contribution margin to consolidated U.S. GAAP income before taxes for the three and six months ended: Three Months Ended June 30, Six Months Ended June 30, 2021 2020 2021 2020 Contribution margin, excluding change in MSRs due to valuation assumptions $ 1,647,877 $ 4,098,656 $ 4,418,634 $ 5,290,228 (Decrease) increase in MSRs due to valuation assumptions (121,312) (274,377) 423,138 (1,017,704) Contribution margin, including change in MSRs due to valuation assumptions 1,526,565 3,824,279 4,841,772 4,272,524 Less expenses not allocated to segments : Salaries, commissions and team member benefits 232,674 205,100 457,011 403,950 General and administrative expenses 176,125 90,231 370,685 184,827 Depreciation and amortization 20,589 16,189 35,893 32,304 Interest and amortization expense on non-funding debt 35,038 33,168 70,609 66,275 Other expenses 1,442 (5,939) 3,707 (641) Income before income taxes $ 1,060,697 $ 3,485,530 $ 3,903,867 $ 3,585,809 |