Segments | Segments The Company’s Chief Executive Officer, who has been identified as its Chief Operating Decision Maker (“CODM”), has evaluated how the Company views and measures its performance. ASC 280, Segment Reporting establishes the standards for reporting information about segments in financial statements. In applying the criteria set forth in that guidance, the Company has determined that it has two reportable segments — Direct to Consumer and Partner Network. The key factors used to identify these reportable segments are the organization and alignment of the Company’s internal operations and the nature of its marketing channels, which drive client acquisition into the mortgage platform. This determination reflects how its CODM monitors performance, allocates capital and makes strategic and operational decisions. The Company’s segments are described as follows: Direct to Consumer In the Direct to Consumer segment, clients have the ability to interact with Rocket Mortgage online and/or with the Company’s mortgage bankers. The Company markets to potential clients in this segment through various brand campaigns and performance marketing channels. The Direct to Consumer segment derives revenue from originating, closing, selling and servicing predominantly agency-conforming loans, which are pooled and sold to the secondary market. The segment also includes title insurance, appraisals and settlement services complementing the Company’s end-to-end mortgage origination experience. Servicing activities are fully allocated to the Direct to Consumer segment and are viewed as an extension of the client experience. Servicing enables Rocket Mortgage to establish and maintain long term relationships with our clients, through multiple touchpoints at regular engagement intervals. Revenues in the Direct to Consumer segment are generated primarily from the gain on sale of loans, which includes loan origination fees, revenues from sales of loans into the secondary market, as well as the fair value of originated MSRs and hedging gains and losses. Loan servicing (loss) income, net consists of the contractual fees earned for servicing loans and other ancillary servicing fees, as well as changes in the fair value of MSRs due to changes in valuation assumptions and realization of cash flows. Partner Network The Rocket Professional platform supports our Partner Network segment, where we leverage our superior client service and widely recognized brand to grow marketing and influencer relationships, and our mortgage broker partnerships through Rocket Pro TPO. Our marketing partnerships consist of well-known consumer-focused companies that find value in our award-winning client experience and want to offer their clients mortgage solutions with our trusted, widely recognized brand. These organizations connect their clients directly to us through marketing channels and a referral process. Our influencer partnerships are typically with companies that employ licensed mortgage professionals that find value in our client experience, technology and efficient mortgage process, where mortgages may not be their primary offering. We also enable clients to start the mortgage process through the Rocket platform in the way that works best for them, including through a local mortgage broker. Revenues in the Partner Network segment are generated primarily from the gain on sale of loans, which includes loan origination fees, revenues from sales of loans into the secondary market, as well as the fair value of originated MSRs and hedging gains and losses. Other Information About Our Segments The Company measures the performance of the segments primarily on a contribution margin basis. The accounting policies applied by our segments are the same as those described in Note 1, Business, Basis of Presentation and Accounting Policies and the decrease in MSRs due to valuation assumptions is consistent with the changes described in Note 3, Mortgage Servicing Rights . Directly attributable expenses include Salaries, commissions and team member benefits, General and administrative expenses and Other expenses, such as servicing costs and origination costs. The Company does not allocate assets to its reportable segments as they are not included in the review performed by the CODM for purposes of assessing segment performance and allocating resources. The balance sheet is managed on a consolidated basis and is not used in the context of segment reporting. The Company also reports an “All Other” category that includes operations from Rocket Homes, Rock Connections, Rocket Auto, Core Digital Media, Rocket Loans, and includes professional service fee revenues from related parties. These operations are neither significant individually nor in aggregate and therefore do not constitute a reportable segment. Key operating data for our business segments for the three and nine months ended: Three Months Ended September 30, 2021 Direct to Partner Segments All Other Total Revenues Gain on sale $ 2,241,633 $ 402,649 $ 2,644,282 $ 9,931 $ 2,654,213 Interest income 77,112 51,815 128,927 1,036 129,963 Interest expense on funding facilities (43,528) (29,248) (72,776) (2) (72,778) Servicing fee income 333,653 — 333,653 695 334,348 Changes in fair value of MSRs (341,361) — (341,361) — (341,361) Other income 234,381 31,301 265,682 144,663 410,345 Total U.S. GAAP Revenue, net 2,501,890 456,517 2,958,407 156,323 3,114,730 Plus: Decrease in MSRs due to valuation assumptions (net of hedges) 47,514 — 47,514 — 47,514 Adjusted revenue 2,549,404 456,517 3,005,921 156,323 3,162,244 Directly attributable expenses 927,897 176,246 1,104,143 67,892 1,172,035 Contribution margin $ 1,621,507 $ 280,271 $ 1,901,778 $ 88,431 $ 1,990,209 Nine Months Ended September 30, 2021 Direct to Consumer Partner Network Segments Total All Other Total Revenues Gain on sale $ 7,155,872 $ 1,374,729 $ 8,530,601 $ 17,543 $ 8,548,144 Interest income 188,269 121,097 309,366 2,487 311,853 Interest expense on funding facilities (124,942) (80,010) (204,952) (48) (205,000) Servicing fee income 967,993 — 967,993 2,065 970,058 Changes in fair value of MSRs (556,201) — (556,201) — (556,201) Other income 769,152 82,306 851,458 401,387 1,252,845 Total U.S. GAAP Revenue, net 8,400,143 1,498,122 9,898,265 423,434 10,321,699 Less: Increase in MSRs due to valuation assumptions (net of hedges) (329,608) — (329,608) — (329,608) Adjusted revenue 8,070,535 1,498,122 9,568,657 423,434 9,992,091 Directly attributable expenses 2,808,340 532,087 3,340,427 196,805 3,537,232 Contribution margin $ 5,262,195 $ 966,035 $ 6,228,230 $ 226,629 $ 6,454,859 Three Months Ended September 30, 2020 Direct to Consumer Partner Network Segments Total All Other Total Revenues Gain on sale $ 3,128,695 $ 1,151,071 $ 4,279,766 $ 676 $ 4,280,442 Interest income 53,764 25,691 79,455 435 79,890 Interest expense on funding facilities (46,936) (22,428) (69,364) — (69,364) Servicing fee income 271,254 — 271,254 904 272,158 Changes in fair value of MSRs (392,688) — (392,688) — (392,688) Other income 237,855 47,858 285,713 160,044 445,757 Total U.S. GAAP Revenue, net 3,251,944 1,202,192 4,454,136 162,059 4,616,195 Plus: Decrease in MSRs due to valuation assumptions (net of hedges) 126,977 — 126,977 — 126,977 Adjusted revenue 3,378,921 1,202,192 4,581,113 162,059 4,743,172 Directly attributable expenses 930,227 141,214 1,071,441 113,464 1,184,905 Contribution margin $ 2,448,694 $ 1,060,978 $ 3,509,672 $ 48,595 $ 3,558,267 Nine Months Ended September 30, 2020 Direct to Consumer Partner Network Segments Total All Other Total Revenues Gain on sale $ 8,759,914 $ 2,089,285 $ 10,849,199 $ 6,936 $ 10,856,135 Interest income 152,087 77,638 229,725 2,246 231,971 Interest expense on funding facilities (107,718) (54,451) (162,169) (411) (162,580) Servicing fee income 776,117 — 776,117 2,976 779,093 Changes in fair value of MSRs (1,985,545) — (1,985,545) — (1,985,545) Other income 589,415 107,328 696,743 553,738 1,250,481 Total U.S. GAAP Revenue, net 8,184,270 2,219,800 10,404,070 565,485 10,969,555 Plus: Decrease in MSRs due to valuation assumptions (net of hedges) 1,193,442 — 1,193,442 — 1,193,442 Adjusted revenue 9,377,712 2,219,800 11,597,512 565,485 12,162,997 Directly attributable expenses 2,611,044 372,337 2,983,381 282,379 3,265,760 Contribution margin $ 6,766,668 $ 1,847,463 $ 8,614,131 $ 283,106 $ 8,897,237 The following table represents a reconciliation of segment contribution margin to consolidated U.S. GAAP income before taxes for the three and nine months ended: Three Months Ended September 30, Nine Months Ended September 30, 2021 2020 2021 2020 Contribution margin, excluding change in MSRs due to valuation assumptions $ 1,990,209 $ 3,558,267 $ 6,454,859 $ 8,897,237 (Decrease) increase in MSRs due to valuation assumptions (net of hedges) (47,514) (126,977) 329,608 (1,193,442) Contribution margin, including change in MSRs due to valuation assumptions 1,942,695 3,431,290 6,784,467 7,703,795 Less expenses not allocated to segments : Salaries, commissions and team member benefits 237,410 198,482 694,421 602,832 General and administrative expenses 224,597 122,137 595,283 310,711 Depreciation and amortization 19,577 15,329 55,470 47,633 Interest and amortization expense on non-funding debt 34,163 38,016 104,772 104,291 Other expenses 1,259 260 4,965 (4,547) Income before income taxes $ 1,425,689 $ 3,057,066 $ 5,329,556 $ 6,642,875 |