Segments | Segments The Company’s Chief Executive Officer, who has been identified as its Chief Operating Decision Maker (“CODM”), has evaluated how the Company views and measures its performance. ASC 280, Segment Reporting establishes the standards for reporting information about segments in financial statements. In applying the criteria set forth in that guidance, the Company has determined that it has two reportable segments - Direct to Consumer and Partner Network. The key factors used to identify these reportable segments are the Company’s internal operations and the nature of its marketing channels, which drive client acquisition into the mortgage platform. This determination reflects how its CODM monitors performance, allocates capital and makes strategic and operational decisions. The Company’s segments are described as follows: Direct to Consumer In the Direct to Consumer segment, clients have the ability to interact with Rocket Mortgage online and/or with the Company’s mortgage bankers. The Company markets to potential clients in this segment through various brand campaigns and performance marketing channels. The Direct to Consumer segment derives revenue from originating, closing, selling and servicing predominantly agency-conforming loans, which are pooled and sold to the secondary market. The segment also includes title insurance, appraisals and settlement services complementing the Company’s end-to-end mortgage origination experience. Servicing activities are fully allocated to the Direct to Consumer segment and are viewed as an extension of the client experience. Servicing enables Rocket Mortgage to establish and maintain long term relationships with our clients, through multiple touchpoints at regular engagement intervals. Revenues in the Direct to Consumer segment are generated primarily from the gain on sale of loans, which includes loan origination fees, revenues associated with title insurance, appraisals and settlement services, and revenues from sales of loans into the secondary market, as well as the fair value of originated MSRs and hedging gains and losses. Loan servicing income consists of the contractual fees earned for servicing loans and other ancillary servicing fees, as well as changes in the fair value of MSRs due to changes in valuation assumptions and realization of cash flows. Partner Network The Rocket Professional platform supports our Partner Network segment, where we leverage our superior client service and widely recognized brand to grow marketing and influencer relationships, and our mortgage broker partnerships through Rocket Pro TPO ("third party origination"). Our marketing partnerships consist of well-known consumer-focused companies that find value in our award-winning client experience and want to offer their clients mortgage solutions with our trusted, widely recognized brand. These organizations connect their clients directly to us through marketing channels and a referral process. Our influencer partnerships are typically with companies that employ licensed mortgage professionals that find value in our client experience, technology and efficient mortgage process, where mortgages may not be their primary offering. We also enable clients to start the mortgage process through the Rocket platform in the way that works best for them, including through a local mortgage broker. Revenues in the Partner Network segment are generated primarily from the gain on sale of loans, which includes loan origination fees, revenues associated with title insurance, appraisals and settlement services, and revenues from sales of loans into the secondary market, as well as the fair value of originated MSRs and hedging gains and losses. Other Information About Our Segments The Company measures the performance of the segments primarily on a contribution margin basis. The accounting policies applied by our segments are described in Note 1, Business, Basis of Presentation and Accounting Policies . Directly attributable expenses include Salaries, commissions and team member benefits, General and administrative expenses and Other expenses, such as servicing costs and origination costs. The Company does not allocate assets to its reportable segments as they are not included in the review performed by the CODM for purposes of assessing segment performance and allocating resources. The Condensed Consolidated Balance Sheets is managed on a consolidated basis and is not used in the context of segment reporting. The Company also reports an “All Other” category that includes operations from Rocket Homes, Rocket Connections, Rocket Auto, Core Digital Media, Rocket Loans, Rocket Money and includes professional service fee revenues from related parties. These operations are neither significant individually nor in aggregate and therefore do not constitute a reportable segment. Key operating data for our business segments for the periods ended: Three Months Ended June 30, 2023 Direct to Partner Segments All Other Total Revenues Gain on sale $ 476,052 $ 108,580 $ 584,632 $ 9,837 $ 594,469 Interest income 45,484 36,043 81,527 (770) 80,757 Interest expense on funding facilities (24,509) (19,466) (43,975) (97) (44,072) Servicing fee income 342,328 — 342,328 1,263 343,591 Changes in fair value of MSRs 42,377 — 42,377 — 42,377 Other income 134,661 4,196 138,857 80,248 219,105 Total U.S. GAAP Revenue, net 1,016,393 129,353 1,145,746 90,481 1,236,227 Change in fair value of MSRs due to valuation assumptions, net of hedges (234,556) — (234,556) — (234,556) Adjusted revenue 781,837 129,353 911,190 90,481 1,001,671 Less: Directly attributable expenses 529,222 66,425 595,647 69,591 665,238 Contribution margin $ 252,615 $ 62,928 $ 315,543 $ 20,890 $ 336,433 Six Months Ended June 30, 2023 Direct to Consumer Partner Network Segments Total All Other Total Revenues Gain on sale $ 866,394 $ 180,574 $ 1,046,968 $ 17,064 $ 1,064,032 Interest income 83,606 63,715 147,321 180 147,501 Interest expense on funding facilities (41,316) (31,664) (72,980) (152) (73,132) Servicing fee income 707,545 — 707,545 2,431 709,976 Changes in fair value of MSRs (355,902) — (355,902) — (355,902) Other income 251,181 7,814 258,995 150,825 409,820 Total U.S. GAAP Revenue, net 1,511,508 220,439 1,731,947 170,348 1,902,295 Change in fair value of MSRs due to valuation assumptions, net of hedges (18,498) — (18,498) — (18,498) Adjusted revenue 1,493,010 220,439 1,713,449 170,348 1,883,797 Less: Directly attributable expenses 1,034,805 131,784 1,166,589 146,433 1,313,022 Contribution margin $ 458,205 $ 88,655 $ 546,860 $ 23,915 $ 570,775 Three Months Ended June 30, 2022 Direct to Consumer Partner Network Segments Total All Other Total Revenues Gain on sale $ 645,453 $ 157,459 $ 802,912 $ 3,926 $ 806,838 Interest income 50,944 27,547 78,491 705 79,196 Interest expense on funding facilities (27,704) (14,999) (42,703) (3) (42,706) Servicing fee income 356,779 — 356,779 799 357,578 Changes in fair value of MSRs (12,522) — (12,522) — (12,522) Other income 92,910 7,202 100,112 103,923 204,035 Total U.S. GAAP Revenue, net 1,105,860 177,209 1,283,069 109,350 1,392,419 Change in fair value of MSRs due to valuation assumptions, net of hedges (266,969) — (266,969) — (266,969) Adjusted revenue 838,891 177,209 1,016,100 109,350 1,125,450 Less: Directly attributable expenses 609,431 95,701 705,132 104,366 809,498 Contribution margin $ 229,460 $ 81,508 $ 310,968 $ 4,984 $ 315,952 Six Months Ended June 30, 2022 Direct to Consumer Partner Network Segments Total All Other Total Revenues Gain on sale $ 1,862,556 $ 415,515 $ 2,278,071 $ 12,552 $ 2,290,623 Interest income 108,546 59,715 168,261 1,476 169,737 Interest expense on funding facilities (54,432) (29,968) (84,400) (3) (84,403) Servicing fee income 722,279 — 722,279 1,514 723,793 Changes in fair value of MSRs 441,858 — 441,858 — 441,858 Other income 259,938 23,679 283,617 237,790 521,407 Total U.S. GAAP Revenue, net 3,340,745 468,941 3,809,686 253,329 4,063,015 Change in fair value of MSRs due to valuation assumptions, net of hedges (1,006,186) — (1,006,186) — (1,006,186) Adjusted revenue 2,334,559 468,941 2,803,500 253,329 3,056,829 Less: Directly attributable expenses 1,478,641 215,735 1,694,376 223,237 1,917,613 Contribution margin $ 855,918 $ 253,206 $ 1,109,124 $ 30,092 $ 1,139,216 The following table represents a reconciliation of segment contribution margin to consolidated U.S. GAAP income before taxes for the three and six months ended: Three Months Ended June 30, Six Months Ended June 30, 2023 2022 2023 2022 Contribution margin, excluding change in MSRs due to valuation assumptions $ 336,433 $ 315,952 $ 570,775 $ 1,139,216 Change in fair value of MSRs due to valuation assumptions, net of hedges 234,556 266,969 18,498 1,006,186 Contribution margin, including change in MSRs due to valuation assumptions 570,989 582,921 589,273 2,145,402 Less expenses not allocated to segments : Salaries, commissions and team member benefits 222,645 290,639 443,527 534,683 General and administrative expenses 145,595 162,453 288,708 354,910 Depreciation and amortization 25,357 24,780 56,042 45,822 Interest and amortization expense on non-funding debt 38,333 38,282 76,667 76,946 Other expenses 689 (11,750) 1,946 (7,933) Income (loss) before income taxes $ 138,370 $ 78,517 $ (277,617) $ 1,140,974 |