Segments | Segments The Company’s Chief Executive Officer, who has been identified as its Chief Operating Decision Maker (“CODM”), has evaluated how the Company views and measures its performance. ASC 280, Segment Reporting establishes the standards for reporting information about segments in financial statements. In applying the criteria set forth in that guidance, the Company has determined that it has two reportable segments - Direct to Consumer and Partner Network. The key factors used to identify these reportable segments are the Company’s internal operations and the nature of its marketing channels, which drive client acquisition into the mortgage platform. This determination reflects how the CODM monitors performance, allocates capital and makes strategic and operational decisions. Direct to Consumer In the Direct to Consumer segment, clients have the ability to interact with Rocket Mortgage online and/or with the Company’s mortgage bankers. The Company markets to potential clients in this segment through various brand campaigns and performance marketing channels. The Direct to Consumer segment derives revenue from originating, closing, selling and servicing predominantly agency-conforming loans, which are pooled and sold to the secondary market. The segment also includes title insurance, appraisals and settlement services complementing the Company’s end-to-end mortgage origination experience. Servicing activities are fully allocated to the Direct to Consumer segment and are viewed as an extension of the client experience. Servicing enables Rocket Mortgage to establish and maintain long term relationships with our clients, through multiple touchpoints at regular engagement intervals. Revenues in the Direct to Consumer segment are generated primarily from the gain on sale of loans, which includes loan origination fees, revenues associated with title insurance, appraisals and settlement services and revenues from sales of loans into the secondary market, as well as the fair value of originated MSRs and hedging gains and losses. Loan servicing income consists of the contractual fees earned for servicing loans and other ancillary servicing fees, as well as changes in the fair value of MSRs due to changes in valuation assumptions and realization of cash flows. Partner Network The Rocket Professional platform supports our Partner Network segment, where we leverage our superior client service and widely recognized brand to grow marketing and influencer relationships, and our mortgage broker partnerships through Rocket Pro TPO (“third party origination”). Our marketing partnerships consist of well-known consumer-focused companies that find value in our award-winning client experience and want to offer their clients mortgage solutions with our trusted, widely recognized brand. These organizations connect their clients directly to us through marketing channels and a referral process. Our influencer partnerships are typically with companies that employ licensed mortgage professionals that find value in our client experience, technology and efficient mortgage process, where mortgages may not be their primary offering. We also enable clients to start the mortgage process through the Rocket platform in the way that works best for them, including through a local mortgage broker. Revenues in the Partner Network segment are generated primarily from the gain on sale of loans, which includes loan origination fees, revenues associated with title insurance, appraisals and settlement services and revenues from sales of loans into the secondary market, as well as the fair value of originated MSRs and hedging gains and losses. Other Information About Our Segments The Company measures the performance of the segments primarily on a contribution margin basis. The accounting policies applied by our segments are described in Note 1, Business, Basis of Presentation and Accounting Policies . Directly attributable expenses include Salaries, commissions and team member benefits, General and administrative expenses and Other expenses, such as servicing costs and origination costs. The Company does not allocate assets to its reportable segments as they are not included in the review performed by the CODM for purposes of assessing segment performance and allocating resources. The Condensed Consolidated Balance Sheets is managed on a consolidated basis and is not used in the context of segment reporting. The Company also reports an “All Other” category that includes operations from Rocket Money, Rocket Loans, Rocket Homes and includes professional service fee revenues from related parties. These operations are neither significant individually nor in aggregate and therefore do not constitute a reportable segment. Key operating data for our business segments for the periods ended: Three Months Ended September 30, 2024 Direct to Partner Segments All Other Total Revenues Gain on sale of loans, net $ 665,825 $ 168,159 $ 833,984 $ 10,406 $ 844,390 Interest income 58,549 50,017 108,566 — 108,566 Interest expense on funding facilities (55,068) (47,074) (102,142) 322 (101,820) Servicing fee income 372,363 — 372,363 1,433 373,796 Changes in fair value of MSRs (878,311) — (878,311) — (878,311) Other income 167,794 5,795 173,589 126,738 300,327 Total U.S. GAAP Revenue, net 331,152 176,897 508,049 138,899 646,948 Change in fair value of MSRs due to valuation assumptions, net of hedges 676,073 — 676,073 — 676,073 Adjusted revenue 1,007,225 176,897 1,184,122 138,899 1,323,021 Less: Directly attributable expenses 551,248 64,611 615,859 85,446 701,305 Contribution margin $ 455,977 $ 112,286 $ 568,263 $ 53,453 $ 621,716 Nine Months Ended September 30, 2024 Direct to Partner Segments All Other Total Revenues Gain on sale of loans, net $ 1,783,221 $ 486,686 $ 2,269,907 $ 32,265 $ 2,302,172 Interest income 167,237 142,724 309,961 — 309,961 Interest expense on funding facilities (126,430) (108,126) (234,556) — (234,556) Servicing fee income 1,070,022 — 1,070,022 4,197 1,074,219 Changes in fair value of MSRs (934,744) — (934,744) — (934,744) Other income 447,048 13,731 460,779 353,555 814,334 Total U.S. GAAP Revenue, net 2,406,354 535,015 2,941,369 390,017 3,331,386 Change in fair value of MSRs due to valuation assumptions, net of hedges 383,036 — 383,036 — 383,036 Adjusted revenue 2,789,390 535,015 3,324,405 390,017 3,714,422 Less: Directly attributable expenses 1,615,101 182,061 1,797,162 263,187 2,060,349 Contribution margin $ 1,174,289 $ 352,954 $ 1,527,243 $ 126,830 $ 1,654,073 Three Months Ended September 30, 2023 Direct to Partner Segments All Other Total Revenues Gain on sale of loans, net $ 460,559 $ 102,088 $ 562,647 $ 9,476 $ 572,123 Interest income 50,644 43,404 94,048 (180) 93,868 Interest expense on funding facilities (36,124) (30,836) (66,960) (99) (67,059) Servicing fee income 342,719 — 342,719 1,342 344,061 Changes in fair value of MSRs 12,765 — 12,765 — 12,765 Other income 153,868 3,431 157,299 90,111 247,410 Total U.S. GAAP Revenue, net 984,431 118,087 1,102,518 100,650 1,203,168 Change in fair value of MSRs due to valuation assumptions, net of hedges (201,248) — (201,248) — (201,248) Adjusted revenue 783,183 118,087 901,270 100,650 1,001,920 Less: Directly attributable expenses 479,307 59,686 538,993 95,974 634,967 Contribution margin $ 303,876 $ 58,401 $ 362,277 $ 4,676 $ 366,953 Nine Months Ended September 30, 2023 Direct to Consumer Partner Network Segments Total All Other Total Revenues Gain on sale of loans, net $ 1,326,953 $ 282,662 $ 1,609,615 $ 26,540 $ 1,636,155 Interest income 134,250 107,119 241,369 — 241,369 Interest expense on funding facilities (89,516) (71,916) (161,432) (251) (161,683) Servicing fee income 1,050,264 — 1,050,264 3,773 1,054,037 Changes in fair value of MSRs (343,137) — (343,137) — (343,137) Other income 426,542 11,245 437,787 240,935 678,722 Total U.S. GAAP Revenue, net 2,505,356 329,110 2,834,466 270,997 3,105,463 Change in fair value of MSRs due to valuation assumptions, net of hedges (219,746) — (219,746) — (219,746) Adjusted revenue 2,285,610 329,110 2,614,720 270,997 2,885,717 Less: Directly attributable expenses 1,514,113 191,470 1,705,583 242,409 1,947,992 Contribution margin $ 771,497 $ 137,640 $ 909,137 $ 28,588 $ 937,725 The following table represents a reconciliation of segment contribution margin to consolidated U.S. GAAP (Loss) income before income taxes for the three and nine months ended: Three Months Ended September 30, Nine Months Ended September 30, 2024 2023 2024 2023 Contribution margin, excluding change in MSRs due to valuation assumptions $ 621,716 $ 366,953 $ 1,654,073 $ 937,725 Change in fair value of MSRs due to valuation assumptions, net of hedges (676,073) 201,248 (383,036) 219,746 Contribution margin, including change in MSRs due to valuation assumptions (54,357) 568,201 1,271,037 1,157,471 Less expenses not allocated to segments : Salaries, commissions and team member benefits 219,730 240,186 617,329 683,713 General and administrative expenses 140,143 142,110 408,994 430,818 Depreciation and amortization 28,607 27,636 83,633 83,678 Interest and amortization expense on non-funding debt 38,620 38,354 115,349 115,021 Other expenses 15,862 2,290 52,639 4,233 (Loss) income before income taxes $ (497,319) $ 117,625 $ (6,907) $ (159,992) |