Cover
Cover | 12 Months Ended | |
May 15, 2024 | Dec. 31, 2023 | |
Cover [Abstract] | ||
Document Type | 8-K | |
Document Period End Date | May 15, 2024 | |
Entity Registrant Name | MediaAlpha, Inc. | |
Entity Incorporation, State or Country Code | DE | |
Entity File Number | 001-39671 | |
Entity Tax Identification Number | 85-1854133 | |
Entity Address, Address Line One | 700 South Flower Street | |
Entity Address, Address Line Two | Suite 640 | |
Entity Address, City or Town | Los Angeles | |
Entity Address, State or Province | CA | |
Entity Address, Postal Zip Code | 90017 | |
City Area Code | 213 | |
Local Phone Number | 316-6256 | |
Written Communications | false | |
Soliciting Material | false | |
Pre-commencement Tender Offer | false | |
Pre-commencement Issuer Tender Offer | false | |
Title of 12(b) Security | Class A common stock, $0.01 par value | |
Trading Symbol | MAX | |
Security Exchange Name | NYSE | |
Entity Emerging Growth Company | false | |
Entity Central Index Key | 0001818383 | |
Amendment Flag | false | |
Current Fiscal Year End Date | --12-31 |