It’s these shifts that we are leveraging for the benefit of both customer and merchants, truly unlocking a massive market by empowering the monetization of digital assets.
Our core focus is using technology to enable customers to make their lives simpler, their interactions straightforward, empower them to use their digital assets for everyday spending, and really see an increase in the value of loyalty from their favorite merchants.
As David said, we are working with merchants as well to engage their customers through payments, differentiating themselves in the eyes of their customers and really helping them to grow their businesses, by reaching new customers and new customer segments, creating a sense of community amongst their customers.
We are creating a connected marketplace of payments powering rewards, and rewards powering loyalty and redemption, all navigated easily and quickly and with profound transparency. It’s this transformative consumer marketplace that is at the heart of Bakkt. We are built on a platform that is engineered to natively support digital assets across a wide range of classes. It’s scalable and importantly, it’s built with strong regulatory and compliance controls.
This trifecta of advantages fuels not just competitive differentiation, but builds a competitive moat around the offering. As our customers transact, the network grows. We see revenue through merchant discount rates, through transaction fees, through subscription fees, and through spread.
In addition to the revenue, we’re gaining real-time insights into customers’ preferences and buying habits. We know where they are browsing online at any moment, allowing us to provide a targeted hyper-personalized reward or offer to really help convert browsing into sales. We are building this virtuous cycle that’s underpinned by strong economics.
And finally, digital technology leads to financial inclusion. It increases efficiency, it reduces complexity, and it lowers costs, empowering individuals and offering a real opportunity to democratize payments.
Our collective experience operating in this industry enables us to understand the magnitude of the challenge ahead of us. We understand the complexities of the industry and importantly, the complexities and histories that shape each individual company we work with. We have real clarity on our ambition and how we’ll realize it. We have an experienced management team that’s proven and backed by ICE.
The next slide really talks about the digital assets that are driving this new dynamic economy. Digital assets across a broad range of classes: digital currency, loyalty points and miles, gift cards, in-game assets, cryptocurrency, and stocks and derivatives, driving a new and emerging economy.
The next slide speaks to the large and growing market. We are working in a massive SAM valued at $1.6 trillion that we see growing at 26% CAGR over the next five years. It’s large and untapped with an unbounded TAM. We have the ability to grow Bakkt through international expansion, increase asset class digitization, more participation on the platform, and the ability to trade equity and fractional shares.
And then finally, the value that’s unlocked by Bakkt is by driving digital assets into everyday use, using digital assets as new types of currency, creating a marketplace with strong embedded ecosystems, unlocking the captive and consumer spending power, and doing this with a strong eye on regulation, both AML and KYC.
If we move to the next section on page 13, you see the history of Bakkt. You see that we’ve had a strong ambition to be a digital asset marketplace with broad application. Founded in 2018 to bring trust and transparency to digital assets, we are now delivering against our mission
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