We’ve been working on this a long time. We will be launching more of them with baseball, with Formula One, with the Bundesliga, with the Champions League.** We are really into it. And we were into it before it became a fashion.
We’re into it because, as I said before, we want to participate in new technologies, secondary markets, and all the rest. We also want to make Topps a company that appeals to teenagers as well as kids, with the analog product at Walmart and Target and everybody else. So we’re looking at all sorts of things.
We have the digital cards, not the blockchain, for about a decade. And that has been extremely popular. For instance, in baseball, we have a thing called BUNT, which is a digital card. It may have four sides instead of two. It may have video. It may have also some video effects on it.
We’ve done things where we have contemporary artists put out art on top of a card, like a Mickey Mantle card from the past, and bring a new creativity to it. So we’re a creative company. And we’re a well-run business. So between the two of them, we hope to keep moving forward.
To me, it’s interesting. And when you mentioned the distressed company, I have a lot of friends that I grew up with in are in distressed situations. They’re really smart. They’re not just doing distressed products. They understand the markets. So we’re happy to have Jason and his company helping us, work with us, going forward.
Julie Hyman: - Michael, I can’t resist asking you a bit about Disney. First of all, I’m curious if you’re still a shareholder. Second of all, your successor Bob Iger, not lasting as CEO quite as long as you did. I think your tenure was 20 years. And he’s topping out around 15 perhaps. But how do you think the company has done? How do you think they’ve done, especially navigating the pandemic, and now pushing further into streaming and beyond?
MICHAEL EISNER: Well, I talked to Bob recently. I think the two of us together have managed the Disney Company for a quarter of its life. Between ABC, which is now part of Disney, and being CEO, I was there 31 years. He is about the same, or maybe a little bit less.
I think he did a great job. The management that was there when I left is the same management, basically, that is still there— top management. Bob Chapek is an excellent CEO following Bob. Yes, I am a shareholder and a very happy shareholder.
I think their acquisition of Pixar was very smart. He was able to do what I couldn’t get done with Steve Jobs, and then Marvel of course and “Star Wars.” So I think they’re in good shape. Shanghai Disneyland, Tokyo Disneyland, Hong Kong Disneyland, Disneyland Paris, Walt Disney World, the whole thing has that flavor of emotional connection the way Topps does.
When somebody tells you about Topps, they tell you about their mother threw out the cards that were under the bed. Somebody talks about their brother putting their Mickey Mantle ‘52 in the spikes of his bicycle and then running over a puddle. These are the same kinds of things I hear about, oh, I went to Disneyland as a kid and my mother took me to Disneyland and I loved it, and then I took my kids.
This kind of Proustian remembrances of things past— and when I say that, my wife says that’s pretentious. But it’s true. And I think that that emotional connection between these two companies is unique.
So I feel as though having— you know, I’ve always worked at companies where I have fun and it’s an emotional connection to my life. I worked at ABC. I worked at Paramount. I worked for a long time at Disney and now Topps.
All of these companies are not curing a disease. They are having fun and being creative. And that’s-- I don’t know. I’m stuck in that route.
Brian Sozzi: - Michael, you got me reflecting a bit. I still remember when you would introduce Disney movies. That’s certainly part of my childhood. And I’m looking forward to going to Disney with my nieces at some point soon after the pandemic. But again, congrats on this deal. Michael Eisner and Jason Mudrick, good to see you both this morning.