The King James Bible is in the public domain worldwide except for in the United Kingdom. Rights to The Authorized Version of the Bible (King James Bible) in the United Kingdom are vested in the Crown and administered by the Crown’s patentee, Cambridge University Press. Cambridge University Press has assured the Company permission upon paying a three-year fee of 650 British Pounds and signing a contract, which will be executed when the license is needed just prior to pre-sales.
Both publishing agreements grant the Company the non-exclusive right to publish the subject work in a customized form utilizing the Company’s customizing interface in all forms globally during the full term of any applicable copyright and any renewals and extensions thereof. The Company has agreed to pay a royalty to the owners of the copyrighted works up to a certain percentage of the Company’s gross revenues for books sold containing the works. The royalty is to be calculated based on the percentage of the final word count of the customized product and paid semi-annually. Both agreements are for initial terms of three years and automatically renew annually thereafter unless the Company or the owner of the work elects not to renew the agreement.
On March 12, 2022, the Company filed a complaint against E5A Funds LLC in the Superior Court of the State of Delaware. The Company’s claims are for recovery of monies paid to the defendant, as well as advertising monies that were mismanaged and for additional damages. The case is essentially for misrepresentation and commercial fraud and the Company’s failure to prevail in the case will impede execution of its business strategies.
Item 2. | Management’s Discussion and Analysis of Financial Condition and Results of Operations |
The following discussion of our financial condition and results of operations should be read in conjunction with our financial statements and the related notes included in this annual report. The following discussion contains forward-looking statements that reflect our plans, estimates, and beliefs. Our actual results could differ materially from those discussed in the forward-looking statements.
The audited financial information for the two-year period ended December 31, 2021 is set forth below. Unless otherwise indicated, latest results discussed below are as of December 31, 2021.
Operating Results
The Company has not yet generated any revenues, and it does not expect to do so until later in 2022 at the earliest.
Total operating expenses include advertising and marketing, subscriptions, legal and professional services and other expenses. Total operating expenses increased to $343,219 for the twelve-month period ended December 31, 2021 from $89,130 for the twelve-month period ended December 31, 2020.
The most significant component of our increased operating expenses was advertising and marketing, which increased to $262,783 from $37,182 for the twelve-month periods ended December 31, 2021 and 2020, respectively. Advertising and marketing expenses increased primarily as a result of our initial efforts to increase exposure and awareness of what we do. Specifically, we worked with a marketing agency for the creation of marketing materials, a website, and two video ads. We completed marketing tests from March to June 2021 across radio, television, email and social media targeting a Christian audience.
In addition, expenses for legal and professional services increased to $53,923 from $46,876 for the twelve-month periods ended December 31, 2021 and 2020, respectively. These legal and professional services expenses were incurred as a result of undertaking our public securities offering under Tier 2 of Regulation A, which was initially qualified by the Securities and Exchange Commission on March 19, 2021.
As a result of the foregoing, the Company experienced an increase in its net loss for the twelve-month period ended December 31, 2021 to $343,219, compared to $89,130 for the twelve-month period ended December 31, 2020.
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